Grove City College
Team Smeeple includes student intern Lexi Auth ’24, Calvin Holston ’05, Marketing and Management Professor Dr. Scott Powell, Josh Mallalieu ’05, and intern Aaron Phillips ’24.
Grover connections help startup start up By Nick Hildebrand When a DIY project went south, Calvin Holston ’05 scoured the internet for hours for a solution before calling in a plumber, who fixed the leak in minutes with a simple maneuver. If was something Holston could have done himself – if he had just had a little bit of expert advice. That day, Holston got a $250 plumber’s bill and an idea for a website that would connect people via
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videoconference with an array of experts who could provide late night plumbing tips or a host of other services. Holston, a nuclear plant operator with a degree in Marketing and Management, began to work on the idea that – with a little help from his friends in the Grove City College network – became Smeeple. Holston didn’t have to look far for a
partner in the venture. “I realized that it was 50 percent technology and 50 percent marketing and advertising,” Holston said. “For the marketing aspect, I needed someone I could trust and rely on, so I called up Josh and shared my vision.” Josh is Josh Mallalieu ’05, a Marketing and Management major who built a career at a New York advertising firm, where he works
