BAGS&CARGO MARKETING ASSETS
CAT- B A G S . C O M
GPL PORTAL
MA RKET ING ASSET S
MARKETING ASSETS ON
GPL PORTAL www.GPLPortal.com is an online portal developed
by GROWN UP Licenses with the aim of providing our customers with the necessary tools to improve, facilitate and support all business activities.
WHAT CAN THE PORTAL OFFER YOUR MARKETING TEAM? •
High resolution lifestyle & product pictures
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Catalogues
•
Presentations
•
Product, collection, history & sales videos
•
Sales Sheets
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Instore promotional materials (posters, banners)
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Logos and branding guidelines
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Special hangtags
cat-bags.com
Cat bags’ world of wallets
cultivation
strong tough reliable equipment for life
from Cat bags
STRONG TOUGH R E L I A B L E C A T- B A G S . C O M www.cat.com · www.caterpillar.com ©2015 Caterpillar. All Rights Reserved. CAT, CATERPILLAR , BUILT FOR IT, their respective logos, “Caterpillar Yellow,” the “Power Edge” trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. GROWN UP Licenses Ltd. is a global licensee for bags and accessories for Caterpillar Inc.
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www.cat.com · www.caterpillar.com © 2013 Caterpillar. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow,” the “Power Edge” trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. Equipment for Life is a registered trademark of JP Divver Holdings. Grown Up Licenses is a global licensee for bags and accessories for Caterpillar Inc.
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C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
M ARK ET I N G AS S ETS
GPL PORTAL
CAT BAGS & CARGO
WEBSITE
We have developed a platform which enables you to build your own country specific Cat Bags & Cargo Website. Free to use and easy to set up, this website format uses the same platform as www.cat-bags.com. You can quickly select the products specific to your market and identify local outlets for the end users. You will find the necessary videos to help guide you through the setup process on the portal.
Please contact our team for more information. C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
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POINT OF SALE
MA RKET ING ASSET S
POS 83174
83176
Modular Fixture - Extended
Single Bag Display
MODULAR FIXTURE EXTENDED
SINGLE BAG DISPLAY
DIMENSIONS H·W·D: 45 x 231 x 30.5 cm · 17.7 x 90.9 x 12” Weight: 38 kg · 83 lbs
DIMENSIONS H·W·D: 12.2 x 54.6 x 14 cm · 4.8 x 21.5 x 5.5” Weight: 6.8 kg · 14 lbs
MAIN MATERIAL Hot-rolled steel with matte finish
MAIN MATERIAL Hot-rolled steel with matte finish
FEATURES • Cat-branded top block • Comes with main body frame, height extension, legs and 3 straight bag arms • Can hold up to 15 bags
FEATURES • Cat-branded foot • Extendable telescopic arm
83175
82406
MODULAR FIXTURE NORMAL
LOGO BLOCK
Modular Fixture - Normal
Logo Block
DIMENSIONS H·W·D: 45 x 168 x 61 cm · 17.7 x 66.1 x 24” Weight: 27 kg · 59 lbs
DIMENSIONS H·W·D: 16 x 12 x 4 cm / 6.3 x 4.7 x 1.6” Weight: 0.3 kg / 0.7 lbs
MAIN MATERIAL Hot-rolled steel with matte finish
MAIN MATERIAL Acrylic
FEATURES • Cat-branded top block • Comes with main body frame, legs and 4 straight bag arms • Can hold up to 20 bags
83179
83178
83177
Straight Bag Arm
W Bag arm
Bag Shelf
STRAIGHT BAG ARM
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FEATURES • Cat logo branding
W BAG ARM
BAG SHELF
DIMENSIONS H·W·D: 6.3 x 9.5 x 30.5 cm · 2.5 x 3.8 x 12” Weight: 00.5 kg · 1 lbs
DIMENSIONS H·W·D: 70 x 9.5 x 24 cm · 27.5 x 3.8 x 9.5” Weight: 1.8 kg · 3 lbs
DIMENSIONS H·W·D: 38 x 4.8 x 31.5 cm · 15 x 1.9 x 12.4” Weight: 2.2 kg · 4 lbs
MAIN MATERIAL Hot-rolled steel with matte finish
MAIN MATERIAL Hot-rolled steel with matte finish
MAIN MATERIAL Hot-rolled steel with matte finish
FEATURES • Cat-branded front logo • Can be used on normal slatwalls • With room for up to 5 bags on one arm • Sold in packages of 3 pieces
FEATURES • Cat-branded front • Can be used on Cat Bags, modular fixtures as well as normal slatwalls • With room for up to 15 bags on one unit • Sold in packages of 3 pieces
FEATURES • Cat-branded front • Can be used on Cat Bags, modular fixtures as well as normal slatwalls
C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
M ARK ET I N G AS S ETS
POS
82408
GIANT BRENT POS BAG Oversized backpack
83122
DIMENSIONS H·W·D: 90.5 x 120.6 x 42 cm · 35.6 x 47.5 x 16.5” Volume: 330 ltr · 87.2 gal Weight: 5 kg · 11 lbs
BRENT COIN PURSE Coin purse
DIMENSIONS H·W·D: 4.5 x 7.5 x 5 cm · 1.8 x 2.9 x 2” Volume: 0.06 ltr · 0.02 gal Weight: 0.03 kg · 0.06 lbs
FEATURES • Giant bag for marketing instore and at exhibitions
FEATURES • Keychain with small compartment • Great item for ”gift with purchase” campaigns
83215
KEY HANGER DISPLAY Key Hanger Display
DIMENSIONS H·W·D: 23 x 28 cm · 9 x11” Weight: 0.7 kg · 1.8 lbs FEATURES • Display for Cultivation Accessories key hangers • Show key rings on store desk • Lift bar to easily place and take out key hangers
82401
82402
83348
Non-woven Bag
STRING BAG
TRIANGLE PRISM
String Bag
Instore Display
DIMENSIONS H·W·D: 35 x 39 x 10 cm · 13.8 x 15.4 x 3.9” Volume: 14 ltr · 3.7 gal Weight: 0.1 kg · 0.2 lbs
DIMENSIONS H·W·D: 36 x 45 cm · 14.2 x 17.7” Volume: 10 ltr · 2.6 gal Weight: 0.1 kg . 0.3 lbs
DIMENSIONS H·W·D: 42 x 42 x 36 cm / 16.5 x 16.5 x 14.2” Weight: 0.63 kg / 1.6 lbs
MAIN MATERIAL Recyclable non-woven polyester
MAIN MATERIAL 100% polyester
FEATURES • Can be used in stores as give-away bags • Fits average shoeboxes
FEATURES • Can be used in stores as give-away bags • Strings make it usable as a lightweight drawstring bag
NON-WOVEN BAG
C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
MAIN MATERIAL Cardboard FEATURES • Sold in packages of 10 • Lifestyle photos and colors for pop effect in store • Ideal to place key items on
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WORLDWIDE MARKETS
MA RKET ING ASSET S
Cat® Bags & Cargo is part of the worldwide lifestyle program and goes hand-in-hand with successful categories such as Cat FOOTWEAR – APPAREL – WATCHES – EYEWEAR and much more. Represented in over 115 Cat Mono Brand Stores and sold by thousands of retailers, our Cat bags & travel-gear is unique and commercial. Loved by millions of consumers it is perceived as STRONG, TOUGH and RELIABLE.
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C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
M ARK ET I N G AS S ETS
WORLDWIDE MARKETS
C AT B A G S & C A R G O A R O U N D
THE WORLD
C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
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APPROVAL GUIDELINES
MA RKET ING ASSET S
CAT ® MARKETING: CUSTOMER SUBMISSION AND APPROVAL GUIDELINE HOW YOU CAN HELP PROTECT AND BUILD OUR CATERPILLAR® BRAND Quality. Reliability. Durability. These adjectives are all associated with not only our products, but also our service, support and employees. The Caterpillar and Cat design marks are often the customer’s and world’s first connection to us. Consistent use of Caterpillar’s trademarks strengthens our brand, enhances our ability to protect the brand marks and guards against dilution and risk of loss of registration rights. With everyone’s help, we can have a positive impact on brand management and collectively achieving our key business objectives with a clear and consistent visual image and clear brand identity. These guidelines are to be followed in all advertising, marketing and promotional materials, displays, posters, flyers, ad specialty items and packaging material (basically all material that is not bags and cargo) bearing the Cat or Caterpillar® name or trademark. It is prohibited to open Cat Monobrand stores or Shop-in-shop retail corners without written authorization by Cat Inc. All conditions and rules to be asked on request.
OUR TYPE: TYPOGRAPHY Typography helps bring a consistent Caterpillar image to our communications. Caterpillar’s preferred standard typeface is from the Univers family. Preferred typestyles are Univers 47, 57 and 67. For internal communications such as presentations, posters, etc., other typefaces can be used. Some of the classic families are Arial Narrow, Caslon, Garamond, Century, or Bodoni. They’re readily available and easily readable, so they’re ideal.
Univers 47 Light Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%^&*()
Univers 57 Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%^&*()
Univers 67 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !@#$%^&*()
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C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
M ARK ET I N G AS S ETS
APPROVAL GUIDELINES
LEGAL LINE Proper use of our trademarks is the key to legally protecting our valuable assets and achieving a consistent brand expression of Caterpillar products and services worldwide. The legal line needs to go on all advertising and marketing materials unless otherwise noted. A copyright notice must be included on every publication.
COLOR BUILDS: USE OUR TRUE COLORS Accurate and consistent use of our corporate colors drives brand recognition in the minds of our customers. Please use Caterpillar Corporate Yellow in all marketing.
CYMK (GLOSS) CYMK (MATTE) 0 / 29 / 100 / 0 0 / 23 / 100 / 0
RGB (MULTI-MEDIA) 255 / 205 / 17
LOGO GUIDELINES Distributor’s logos may be placed only on the bottom of the publication and may not be any larger than 50 percent of the size of the Cat logo. The following statement should appear on all materials: _____, an authorized distributor of GROWN UP Licenses Ltd, a licensee for Bags and Luggage for Caterpillar Inc.
EXTERNAL SIGNAGE WITH CAT MARK(S) You may not use Cat logos or the Cat Merchandise mark itself on: 1. Signage. 2. Merchandise.
ADVERTISEMENTS (including trade show banners, billboards, POS) All intended placement for advertisements must be approved by GROWN UP Licenses. Follow these rules for advertisements: 1. You must submit the concept image – in PDF format – to Cat Bags and include the following information: a. The name of the intended publication(s) or location of the proposed advertisement b. The date(s) of placement c. A translation if the material is in a language other than English. 2. Production samples are required of all materials. For large items (such as billboards, roll-ups, banners), reproductions of high quality images in A4 or A3 format are acceptable.
C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
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APPROVAL GUIDELINES
DESIGN MARKS
MA RKET ING ASSET S
WORD MARKS
Caterpillar
Cat
®
®
THE DESIGN MARK Caterpillar has four registered trademarks that serve as the primary elements of our corporate identity system: two design marks and two word marks. All brochures, catalogs, e-mail blasts, etc. featuring merchandise must be submitted to GPL for approval before use/production. Make sure the proper design mark appears in one of the corners of the publication as a signature. •
All merchandise for the Caterpillar family (dealers, employees, etc.) must contain the Cat design mark.
•
Merchandise for sale at retail to the general public must contain the retail flag logo.
H E L P AG A I NS T TR AD EMAR K LO S S BY F O L L OW I N G THES E RU LES : THE 10 MOST COMMON MISTAKES 1. Electronic artwork not used 2. G shaped C (See illustration) G-shaped C
Correct C
3. Design mark color incorrect 4. Missing Licensed Merchandise label (LML)
Correct logo placement
5. Inadequate clear space 6. Forgetting the registered ® mark. The circle ® should be placed after a word mark. 7. Copyright/trademark notice missing from marketing materials 8. Co-branding 9. Incorrect reference to Caterpillar and use of all-caps. The Cat and Caterpillar word can never have a lower case C 10. Incorrect placement of the design mark (see illustration)
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Incorrect logo placement
C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
M ARK ET I N G AS S ETS
APPROVAL GUIDELINES
TH E D A N G E R O U S D O ZEN : P RO H I B I T E D U SES 1. Never separate any elements of the design mark. For example, never use a triangle as a design element or use a “C” as a separate element. 2. Never use the design mark within a sentence. Any reference to Caterpillar in body copy should appear in the same typeface as the rest of the sentence. The
brand
8. Never combine the trademarks with any other logo, symbol, mark or text.
GLOBAL BRANDS MANAGEMENT
9. Do not change box proportions of the logo.
The Cat® brand
3. Never create variations or alternative versions of the trademarks including, but not limited to, outlines of marks, marks with drop shadows, or marks with gradient color.
4. Do not use redrawn or poorly reproduced design marks.
10. Do not add objects, elements, or borders to logos.
11. Do not recreate logos.
C AT 5. Do not alter the shape or proportions of the design marks.
12. Do not add screen tints.
6. Never display the design marks at an angle or vertically. 7. Never use the design marks in any type of animation, or add effects to give the appearance of animation.
C AT- B A G S . C O M S T R O N G / T O U G H / R E L I A B L E
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CAT-BAGS.COM GROWN UP LICENSES Ltd. (HQ) Flat D, Block 2, 7/F, Tai Ping Ind. Ctr. 55 Ting Kok Rd., Tai Po, N.T., Hong Kong Tel: +852 26 66 02 75 customerservice@gp-licenses.com
GROWN UP LICENSES ApS Balticagade 10B, 2nd floor 8000 Aarhus C, Denmark Tel: +45 70 20 75 99 customerservice@gp-licenses.com
www.cat.com · www.caterpillar.com ©2018 Caterpillar. All Rights Reserved. CAT, CATERPILLAR, BUILT FOR IT.TM, their respective logos, “Caterpillar Yellow,” the “Power Edge” trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. GROWN UP Licenses Ltd. is a global licensee for bags and accessories for Caterpillar Inc.
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