We have put a lot of effort into the conceptualization of a core brand perception of the Cat Bags & Luggage range by strengthening the visual Cat DNA within this season and for seasons to come. On this journey, we have received direct feedback from many markets and this expert market knowledge is something that we value deeply, ensuring a continuous development of STRONG & ATTRACTIVE Cat collections.
STRONG / TOUGH / RELIABLE as always!
We continue to use and value this DNA in our product development. Building on this, we also emphasize focal points of working with COLORS that support the Cat environments, push the boldness of the brand in commercially attractive SIGNATURE products and add an extra layer of VISUAL IDENTITY inspired by the core Cat business of heavy lifting equipment.
Using this development strategy, we have created a Fall/Winter season that ties products together across collections with products that will stand out in retail and build an even stronger product category with enhanced brand DNA
