Signature
Collection 2021
The World is Your Playground
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Signature Collection The Signature Collection is the caption of LEGO® bricks into bags and luggage. A collection build with brand DNA, suitable for a versatile consumer group of both age and gender and a collection being attractive all year round – and for the next decade.
Why the brick? We believe this to be a clear signature of the LEGO® brand with a design so distinct that only we can bring it to market. This is a collection that is easily recognisable, playful and fun. The brick comes in many shapes and in multiple colours, giving it endless opportunities. The Signature Collection is a powerful store concept, bringing together styles with strong DNA, available in multiple colourways – all year round.
Use this catalogue to be inspired and get ready to launch a powerful and playful concept. Remember: The World is Your Playground
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The Styles Pages 10-29
In-store Inspiration Pages 30-35
Online Inspiration Pages 36-39
Lifestyle Images Pages 40-41
Lifestyle Videos Pages 42-43
Collection Overview Pages 44-45
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The Styles
20204
Brick 1x2 Backpack ■
Side pocket suitable for a water bottle
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Padded back panel with brick matching embroidery
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Airmesh shoulder straps
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Adjustable sternum straps
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Side D-ring to attach your own gadgets for personalisation
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Reflective elements on all four sides
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Spacious main compartment with room for lunch or snack box & change of clothes
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Inside padded laptop & tablet compartment
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Suitable for A4 notebooks
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Top knob pocket suitable for a mobile phone or pencils
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Bottom small knob pocket for other essentials
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DNA zipper pullers
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Dimensions HxWxD 40 x 24 x 13 cm Weight 460 gram Volume 18 ltr Material rPET 900D Gucci Polyester (100%)
20204-0021 Bright Red
20204-0024 Bright Yellow
20204-0026 Black
20204-0037 Bright Green
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20204-0140 Earth Blue
20204-0268 Medium Lilac
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The Styles
20205
Brick 2x2 Backpack ■
Side pocket suitable for a water bottle
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Padded back panel with brick matching embroidery
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Airmesh shoulder straps
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Adjustable sternum straps
■
Side D-ring to attach your own gadgets for personalisation
■
Reflective elements on all four sides
■
Spacious main compartment with room for lunch or snack box & change of clothes
■
Inside padded laptop & tablet compartment
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Suitable for A4 notebooks
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Large front pocket for your valuables
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Two top knob pockets suitable for a mobile phone and pencils
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Two bottom small knob pockets for other essentials
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DNA zipper pullers
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Dimensions HxWxD 37 x 25.5 x 15 cm Weight 590 gram Volume 15 ltr Material rPET 900D Gucci Polyester (100%)
20205-0021 Bright Red
20205-0024 Bright Yellow
20205-0026 Black
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20205-0037 Bright Green
The Styles
20206
Brick 1x1 Kids Backpack ■
The bag has reflective elements on all four sides
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Padded back panel with brick embroidery
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Adjustable sternum straps for a tight body fit
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Side D-ring to attach your own gadgets to make the bag personal
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Main compartment with room for lunch or snack box - change of clothes and toys
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Front pocket for additional valuables
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Front knob pocket for quickaccess essentials
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DNA zipper pullers
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Dimensions HxWxD 29 x 20 x 10 cm Weight 340 gram Volume 7 ltr Material rPET 900D Gucci Polyester (100%)
20206-0021 Bright Red
20206-0024 Bright Yellow
20206-0026 Black
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20206-0037 Bright Green
The Styles
20207
Brick 1x2 Sling Bag
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Reflective element at front
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Brick matching embroidery at back
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Adjustable shoulder strap
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Suitable for left and right shoulder with moveable strap buckle
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Inside slip pocket
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Two small knob pockets for quick-access essentials
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DNA zipper pullers
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Dimensions HxWxD 25.5 x 12.5 x 5 cm Weight 190 gram Volume 2.5 ltr Material rPET 900D Gucci Polyester (100%)
20207-0021 Bright Red
20207-0024 Bright Yellow
20207-0026 Black
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20207-0037 Bright Green
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The Styles
20149
Brick 2x3 Trolley S 20” PP Trolley
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High-impact resistant custom-designed shells
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Made in virgin polypropylene which means it can be 100% recycled
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Silent-glide double wheels
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Built-in TSA combination lock
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Strong & sturdy single tube telescopic trolley system
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Inside elastic compression strap
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Inside compartment divider with mesh pocket
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Dimensions HxWxD 56 x 35.5 x 23 cm Weight 2,76 kg Volume 35 ltr Material Virgin Polypropylene (100%)
20149-0021 Bright Red
20149-0023 Bright Blue
20149-0024 Bright Yellow
20149-0026 Black
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20149-0199 Stone Grey
20149-0221 Bright Purple
The Signature Trolley IT’S EVEN STACKABLE!
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The Styles
20152 / 20153 / 20154
Brick 2x2 Trolley S/M/L Urban 20” / 24” / 28” Trolley
20155
Brick 2x2 Trolley 3 Pcs Set
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Strong custom-designed shells in PC/ ABS with a built-in brick 2x2 design
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Silent-glide double wheels
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Fixed TSA combination lock with a 3 digit code
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Strong & lightweight dual tube telescopic trolley system
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Textured finish that reduces scratch visibility
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Inside elastic compression strap
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Inside compartment divider with two small mesh pockets
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Dimensions HxWxD 20”: 54.5 x 36.5 x 22 cm 24”: 66.5 x 47 x 26 cm 28”: 76.5 x 53.5 x 31 cm Weight 2,72 / 3,69 / 4,36 kg Volume 40 / 70 / 110 ltr Material PC (80%) / ABS (20%)
20155-0026 Black
20155-1960 Dark/ Bright Blue
20155-1961 Black/ Stone Grey
20155-1962 Stone Grey/ Bright Yellow
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20155-1963 Black/ Bright Red
20155-1964 Off White/ Bright Purple
VISUAL STORE CONCEPTS
Holiday Season 2020
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Try the concept
This Holiday Season
The holiday season is an excellent time to put the Signature concept to the test. Imagine a store window with a holiday theme and our colourful products to make all bypassers stop to view it. Racks in the store to light up the room or a complete wall display shining brightly. Reach out to our sales team to get a batch of these products already for the 2020 holiday season. These visual store concepts are examples only. We are ready to assist with providing needed graphics for the right store look, suitable for your retailers. Visual store display concept with holiday graphics
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VISUAL STORE CONCEPTS
Spring 2021 Get the full Signature concept for in-store launch in spring 2021 – only your imagination is the limit. Grown Up Licenses will support you with graphics needed to create just the right visual look. These pages are only meant as inspiration and together we can create the right look for your retail setup and market.
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Store Content
Visual store display cut-out Minifigures
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Digital Content
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In the following pages you will find images and videos available for usage towards end-consumers that can be used by store retailers as well as e-commerce sites and social media platforms. Available for download on the GPL marketing platform.
Webshops and online banners
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Bags
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Produced by GROWN UP Licenses ApS under license from the LEGO Group. LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure, NINJAGO and the NINJAGO logo, the FRIENDS logo are trademarks of the LEGO Group. ©2020 The LEGO Group. All rights reserved.
Here are example of webshop banners. Reach out to us to get the exact size suitable for your customer or e-commerce platform.
SHOP ONLINE
Produced by GROWN UP Licenses ApS under license from the LEGO Group. LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure, NINJAGO and the NINJAGO logo, the FRIENDS logo are trademarks of the LEGO Group. ©2020 The LEGO Group. All rights reserved.
Signature Collection SHOP ONLINE
Produced by GROWN UP Licenses ApS under license from the LEGO Group. LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure, NINJAGO and the NINJAGO logo, the FRIENDS logo are trademarks of the LEGO Group. ©2020 The LEGO Group. All rights reserved.
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Lifestyle Images
Available for download from the GPL marketing platform.
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Available for download from the GPL marketing platform.
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PRODUCT & LIFESTYLE VIDEOS
Available for download from the GPL marketing platform.
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Available for download from the GPL marketing platform.
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Collection Overview 6x 20149 Brick 2x3 Trolley
6x 20155 Brick 2x2 Nested 3 pcs. Set
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6x 20204 Brick 1x2 Backpack
4x 20205 Brick 2x2 Backpack
4x 20206 Brick 1x1 Kids Backpack
4x 20207 Brick 1x2 Sling Bag
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QUALITY GUARANTEE GROWN UP Licenses ApS Balticagade 10B, 2nd floor 8000 Aarhus C, Denmark Tel: +45 7020 7599 customerservice@gp-licenses.com
GROWN UP Licenses Ltd. Flat D, Block 2, 7/F, Tai Ping Ind. Ctr. 55 Ting Kok Rd., Tai Po, N.T., Hong Kong Tel: +852 26 66 02 75
GROWN UP Licenses ApS guarantees the quality of the bags, trolleys and accessories shown herein. If the products do not meet your expectations please contact us at customerservice@gp-licenses.com Produced by GROWN UP Licenses ApS under license from the LEGO Group. LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2020 The LEGO Group. All rights reserved.