| The desing magazine for extraordinary people |
“SI ESTÁ BIEN HECHA, UNA OFICINA NO NECESITA CAMBIAR NUNCA”
OPEN YOUR MIND
APRENDE A VIVIR TRABAJANDO
número 3
2
3
12
79 88 92
6
7
•
•
•
8
9
ENJOY Y OUR DREA M.
AZIMUT YACHTS COLLECTIONS FLY BRIDGE COLLECTION
M A GELLA NO COLLECTION
COLLECTION
W W W.A ZIM UTYA CHTS.COM
EDITORIAL
GLOBALIZACION. LA FUERZA IMPARABLE DE LOS NEGOCIOS.
Queridos Amigos
C
uando hace unos años, desde una visión puramente empresarial, hablábamos de globalización, creíamos entender lo que suponía en términos de competitividad, teníamos muy claro los nuevos retos, optimizar recursos, ajustar márgenes, ajustar empleomanía, nuevos mercados, internacionalización. Recuerdo perfectamente, enormes despliegues en formación de nuestro personal, hablábamos de JUST IN TIME, LEAN management, excelencia, etc. Sin embargo, puedo afirmar que LA GLOBALIZACION nos ha superado en todos los sentidos. Curiosamente, hace tiempo que no oigo hablar de esas nuevas técnicas de dirección, y, como si de nuevos aires se tratase, parece que todos sabemos de todo, que ya cada uno se busca la información como puede y que únicamente funcionamos por objetivos. Es la única estrategia, establecer objetivos. Esta es la auténtica GLOBALIZACION, han fracasado los que tenían que fracasar y poco a poco, como si de una supervivencia de especies naturales se tratase, van quedando únicamente los más fuertes. No hay tiempo ya de aprender, no hay tiempo ni de filosofar con nuevos modelos productivos, ni de plantearse grandes innovaciones. Si analizamos, una nueva tendencia o nuevo modelo de negocio, no hay tiempo ni de escribirlo, ni mucho menos de plantear una formación o conferencias internacionales exponiendo las nuevas ideas, ya no hay gurús, no da tiempo. Implantamos algo nuevo y automáticamente la competencia ya lo tiene muy parecido sin saber cómo. Es muy curioso, cómo van bajando los precios de todo, cómo hay que presentar los nuevos productos casi por mail, por qué no hay tiempo ni de editar un catálogo
nuevo de productos, ya estaríamos obsoletos cuando lo editamos. Es impresionante, pero es la cruda realidad. Me estoy dirigiendo a empresarios, que entienden y saben perfectamente de qué hablamos. Pensamos algo y parece que todo el mundo ha pensado lo mismo al mismo tiempo. Entonces, ¿Qué nos queda? ¿Cómo mantenernos a flote? ¿De dónde obtener márgenes comerciales?, ¿cómo hacer una mejora efectiva de nuestros resultados empresariales? En EUROCREACION, hace tiempo, que lo aplicamos y queremos compartir el secreto con nuestros amigos empresarios y clientes. Servicio al cliente, Servicio al cliente, Servicio al cliente, NO FALLA NUNCA. Es una regla, que da para escribir libros y libros, pero que hay que entenderla con muy pocas palabras y llevarla a la práctica en todo momento. Ese es nuestro gran reto. Hoy la globalización se traduce más que nunca en SERVICIO AL CLIENTE, porque es la única herramienta válida para ser competitivos. Cuando toda la empresa, esta comprometida con esta única regla, avanzamos suavemente con la inercia de los mercados , nos mantenemos a flote, y nos sentimos FELICES de seguir haciendo bien, lo que nos ha mantenido hasta estos tiempos difíciles, esperemos que por otros muchos años.
Jesus María Sánchez Prieto jmsanchez@eurocreacion.com
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
Las mamparas que estamos diseñando persiguen ese objetivo.
36
HA,
“IF IT’S WELL DESIGNED, AN OFFICE NEVER NEEDS CHANGING”
R
a tener es la de David a. Trabajan 55 donde de lugar de trabajo y i: orden con toques de
Choose a model office. The one I’d like to have is David Chipperfield’s in London. It’s now very crowded. It was designed for 25 but 55 people work there. It’s an excellent example of a good workplace and coexistence. I also like Piero Lissoni’s office: order with touches of genius.
becoming a classic designer. And his career to date - he is currently constructing a hotel in Berlin and another in Puerto Rico - suggests he will do so. BY ANATXU ZABALBEASCOA. PORTRAIT: RAFAEL VARGAS. He has become a market leader in Spanish interior design in barely a decade, and he has made the most of those ten years. A designer of outstanding restaurants, shops, homes and offices, he is unable to resist any building typology. Proof of this are the thirty projects he completes each year, the 14 people who collaborate with his studio and the studio itself, in the upper area of Barcelona, which has grown into two separate ground floor offices. The interview for Permesa Concept took place in his orderly office. GrupoPermasa · NÚMERO 3 · 2008. SPAIN. www.permasa.es
na? Cualquiera que te Hoy en día gran parte Es tan importante como mesa de reuniones. La
What materials do you prefer for office design? Whatever surprises is interesting in this new era. Nowadays, a large part of success is getting the materials right. It’s as important as the shape. Marble can be used for a meeting table. We are experimenting now with these materials.
He is one of the most accomplished Spanish interior designers. His work conveys fullness and order. But also freshness. Francesc Rifé (Sant Sadurní d’ Anoia, 1969) shows every sign of
ura. Francesc oy construye EL VARGAS.
más humanos? ¿La s cierto que hasta las rse. Hoy ni siquiera un frescura y romper los
of lawyers, are looking to become fresher, lighter. Not even a lawyer wants to have a lawyer’s desk. Bringing freshness and breaking with stereotypes is a step towards humanisation.
You are now at the peak of your career, but it’s not so long ago that you were calling at the door of a workshop to suggest that you redesign it. That was where it all started. Every day, when I returned from studying in Elisava, I used to come back on foot from the station and see the bicycle workshop which, in my opinion, needed redesigning. One day I took the plunge and walked in. I asked for the owner and I suggested the changes to him. It was your first independent work. That was in 1994. Since then you have become a modern classic. Does the secret lie in knowing which projects to choose? Limiting yourself is the key. I have my field and I know where I am going. My style is based on clean lines and sobriety, although I try to put a little magic into each project. In this sense, the Pavilion for Permesa is a step forward. It is the usual box shape to which I have given a punch to give it some expression, and also to allow some light to enter.
there are more than 1,000 famous designs, at times it is difficult to choose the precise model. As a designer, drawing a chair is one of the most difficult jobs. It always reminds you of something that already exists. You look for character in it. And not in a table? A table is the framework. And its relationship depends a lot on knowing how to follow spatial planes. I have made many tables because I have carried out many projects and, not wishing to repeat myself, every time I think of the non-table. For me a table is not a sculpture, it is a useful surface.
OFICINAS INDRET ABOGADOS, Vilafranca del Penedès.
You have designed hotels in Berlin and Puerto Rico, the ICEX offices in Milan, the latest Grupo Tragaluz restaurant (the Bar Lobo) in Barcelona, the Global Showroom in Bilbao and stands for trade fairs, such as the one for Permasa. Where do you feel most free? I feel free when the project is new. When they don’t come looking for me with a previous design in their hands. If I always did the same I would get bored. I wouldn’t grow. I think that it is better to use experience to be able to provide something new each time. I am happy with the new. Right now I feel more like making an optician’s than a new restaurant. A blank sheet is my greatest challenge. What is your ideal for an office? Is achieving order the best formula? The first step is always to resolve the space. And my obsession is to
Once you have achieved the cleanest of looks, do you go for expressive gestures? For me, minimalism and boxes achieved their purpose. The design proposals of today are more baroque, more convoluted and non-linear. But I opt to choose an expressive gesture. It’s not a question of the buildings shouting. I continue to be the same: I limit the materials and I try to ensure that the complexity of my work does not result in a complicated image.
“I would like to contribute gestures, ideas, touches instead of revolutions”
Have you gone a step further with the pavilion that you have designed for Permasa? Permasa, more than any other company, has given Spain a reputation for office furniture. And all its products start with the box, the cube: office desks or office partitions. The pavilion announces changes without losing personality. When they suggested that I design the stand we thought of a box. The height limitations and the amount it had to be set back led me to “deform” the box. We achieved expression from these two limitations.
leave free space; to make places breathe. Free space seems to me to be more of a luxury than any piece of furniture. Of course the office has to have order. I am a maniac for order. But working requires moments of disorder. You have to know how to control this, with doors, with cabinets, with drawers. Order provides peace of mind. And what better for working. There are people who believe that I am an architect and not an interior designer. I say that interior design lets me be freer.
OFICINAS INDRET ABOGADOS, Vilafranca del Penedès.
Why? Because I don’t have to decide the boundaries. Will the office of the future be an expressive office? Just as palaces were the archetypal buildings in the Renaissance and cathedrals were the archetypal buildings of the Gothic period, the archetypal building of the present day is the skyscraper. And the furniture of the skyscrapers is office furniture. For me, office furniture is, up to a point, high tech. Because soon there won’t be any cables to hide. This will lead to light furniture that is also human, that suggests a warm and a refreshing atmosphere. Was this stand the start of your association with Permasa? Yes. The pavilion was the beginning. And we are now working on another product that is neither a table nor a chair. It is a very technical project that aims to bring architecture to the office.
Does your mania for order extend to your own home? It used to. Until my two children were born. When I was little I used to sleep in a bunk bed. If I saw my slippers were not straight I would get down and straighten them. Today my daughter does the same. A need for order is hereditary? Completely. If when you get home you wipe your shoes on the doormat, your son will do the same. The same for everything. Although sometimes they defeat me at home. My fridge is built into the kitchen, and fridge magnets do not adhere to it. But they stick them on to it with sellotape instead.
Will the office of the future depend more on space or furniture? I think that in the future the relationship between space and furniture will be more natural, more fluid. The office partitions that we are designing now pursue this objective.
What is your ideal furniture? Built-in furniture. Furniture that is adapted to the proportions of the room and that makes the most of space available. Sometimes a client has committed himself to a particular table and I have told him that it won’t fit with the design. Afterwards he has to live with that table.
How did you come to the conclusion that it was better to cease being a protagonist? The very eye catching has a very limited life. And it also requires character. The sober style is where I belong as a designer. I have never thought of myself as an artist. Because of this I do not try to stand out, but instead I try to make what I show in my spaces stand out, be it the food in a restaurant, the clothes in a shop or the people in an office. My idea is classic design. As an interior designer I am interested in providing function and service.
How often do you have to change an office? Never. If it is well designed, never. All the work we do has to do with technology, with hiding what is used (the cables) and with using technology in making more exact furniture. Cabling forced office furniture to develop. But the future is something else. The banks are an example. At the beginning you carried out your transactions in a bench, in the town square. Then at a desk, in an office. Then the office was closed in. Now we are going back to opening it up and making it transparent.
Can a chair add expression to a space? Of course, it makes its mark on it. Each chair occupies a space and each space has a chair. Although
Are there office materials that are less impersonal and more human? Has the office been humanised? It’s a fact that all offices, even those
OFICINAS INDRET ABOGADOS, Vilafranca del Penedès.
OFICINAS INDRET ABOGADOS, Vilafranca del Penedès.
37
38
39
40
41
42
h.165 cm h.68 cm
+ 85 % m3 = - 20 % m2 = tot. m3 = 0.35 tot. m2 = 3.32
tot. m3 = 0.65 tot. m2 = 2.64
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68 www. e q e x c e lle n t q u a lit y. c o m
Ahorra
Espacio Ahorra Dinero Ahorra
Espacio Ahorra
Es
pa cio Ahorra
Dinero Ahorra
Espacio Ahorra
Dinero Ahorra
Espacio
69
70
71
72
es fundamental que compartan nismo la funcionalidad y la ntación. ricamente, lo ligero, ágil y le, que amos fácilmente con la lidad, deben mentarse perfectamente con magen ez, fiabilidad y perdurabilidad a la ntación corporativa. 73
Demimur Light
74
75
76
77
LO ESENCIAL
Nadie puso tanta
PASIÓN en un vino
anyone put so much passion in wine
PA SIÓN
En el año 2008 un grupo de amigos amantes de los buenos caldos nos reunimos en torno a una hermosa finca en Ventosa de la Cuesta –pequeña población adscrita a la D.O. Rueda. Esta finca de 34 hectáreas de superficie, inspira a este grupo a embarcarse en un proyecto vitivinícola más tarde denominado BELLORI VINOS.
www.bellorivinos.com
In 2008 a group of friends who love good wines we gathered around a beautiful farm in Ventosa de la Cuesta, a small town attached to the DO Rueda. This estate of 34 hectares, inspired this group to embark on a wine project later Bellori called WINE.
78
Bellorivinos C/ Cobalto, 67 VALLADOLID +34 983 29 93 66 bellori@bellorivinos.com
crianza en barrica
79
80
ON.® Libertad de movimiento de primera clase
81
82
83
84
85
86
87
Centro Niemeyer, Pampulha Bar
88
89
90
91
92
93
DESING TECHNOLOGY PROJECTS
94
BNB
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
114