COMPANY PROFILE
INDEX ABOUT US
p. 1
MISSION
p. 2
LOCATIONS
p. 3
DIRECT STORE NETWORK
p. 4
MULTI - CONCEPT STORE
p. 5
APPAREL BRAND MIX
p.6
BEAUTY AND COSMETICS
p.7
HOME DECORATION
p. 8
COIN EXCELSIOR
p. 9
THE FLAGSHIP STORE: MILAN, PIAZZA V GIORNATE
p. 11
COMMUNICATION & NEW MEDIA
p. 12
COMMUNICATION STORE WINDOWS
p. 13
COMMUNICATION TV, RADIO & DIGITAL TOTEMS
p. 14
COMMUNICATION & CSR: PARTNERSHIP WITH OXFAM ITALIA COMMUNICATION IN STORE EVENTS PRESS CLIPPING PRESS REVIEW
p. 15 p. 16 p. 18 p. 19
ABOUT US Established in 1926, Coin is the largest Italian department store. • €411,4m Net Sales in 2013 • 82 stores in Italy and 21 abroad, located downtown in the most important Italian cities and shopping areas • portfolio of more than 800 brands • 46 million visitors every year • 12 million tickets and 21,6 million items of clothing sold
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MISSION
We inspire and enable people to create their own style by offering them an accurate selection of best brands in apparel, cosmetics, accessories and home decoration in a vibrant, contemporary setting, enriched by the unique professional expertise of our sales assistants
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NETWORK The store is the place where our customer can enjoy a unique shopping experience in a pleasant and emotionally involving environment. High worth locations • 101 stores all downtown or in the main shopping street areas • A total sale surface of nearly 156.700 sqm • Average selling surface: 2.500 sqm • Over 3.5 million customers purchase at least once a year
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DIRECT STORE NETWORK Bari Casamassima Bergamo Bologna Via Rizzoli Bologna Meraville Bolzano Brescia Cagliari Campi Bisenzio FI Carugate MI Catania Como Ferrara Firenze Genova Lecce Lecco Livorno Marcon VE Messina Mestre Venezia Milano Corso Vercelli Milano Piazza V Giornate Milano Piazza Cantore Milano Piazzale Loreto Napoli Novara Padova Parma
Pavia Piacenza Pisa Pordenone Ravenna Reggio Calabria Reggio Emilia Rimini Roma CinecittĂ Roma Fiumicino Roma Piazzale Appio COIN EXCELSIOR Roma Roma Bufalotta Roma Termini Salerno Sanremo IM Sassari Taranto Terni Torino Treviso Trieste Udine Varese Venezia Verona Vicenza
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MULTI-CONCEPT STORE Multi-concept stores that enclose customized spaces devoted to fashion and home decoration, in addition to several areas dedicated to taste (Eat’s and Nespresso), personal care (beauty room) and research with new brands.
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APPAREL BRAND MIX A relevant brand portfolio to offer the latest in urban fashion trends as well as the most traditional taste and timeless elegance Allegri Armani Collezioni Armani Jeans Atos Lombardini Barba Calvin Klein Collection Calvin Klein Jeans Converse Denim&supply Desigual Diesel Edwin G-Star Raw Gant Hugo Boss Joseph I Blues Lardini Lauren by Ralph Lauren Levis Love Moschino
Mango Manila Grace Marc by Marc Jacobs Marella Naf Naf Paris Napapijri Patrizia Pepe Paul Smith Penny Black Pepe Jeans London Pinko Polo Ralph Lauren Sartoria La Torre See by Clhoè Spanx Sportmax Code Timberland Tommy Hilfinger Valentino Red Versace Collection Z Zegna And many more
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BEAUTY AND COSMETICS A space dedicated to glamour, i.e. beauty and pampering, where dreams and fun go hand in hand. The most prestigious brands are enhanced by a stylish and elegant setting, where customers can freely experiment products and become pleasantly involved in a sensual game of colours and fragrances, or let themselves be guided by the suggestions of our highly qualified staff.
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HOME DECORATION Coincasa is the house brand identifying the Coin Home Decoration Department. The label has reached such a level of awareness that it has become a real brand in home decoration. It includes different areas: living room, table, kitchen, bed.
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Coin Excelsior is the premium department store that marks a step in a new direction for Coin. 4.300 sqm on three floors in the super-central Via Cola di Rienzo in Rome. An early 20th-century building with an Art Nouveau feel, completely redesigned by architect Vincenzo De Cotiis.
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This is an upward evolution for the brand, which translates into carefully selected Italian and international fashion names, cosmetics fragrances, jewellery with the Tiffany & Co. shop in shop together with home decor. Marc by Marc Jacobs, Valentino RED, Joseph, Lauren by Ralph Lauren, Armani Collezioni, Patrizia Pepe, and Pinko are just some of the names in the range dedicated to women’s wear. Paul Smith, Z di Zegna, Barba, Lardini, Finamore and many more brands are available in the men’s selection. The basement is home to Eat’s, innovative food market and Gruppo Coin brand.
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THE FLAGSHIP STORE: MILAN, PIAZZA V GIORNATE The videowall of the Milan store in Piazza V Giornate is one of the largest fixed screen in Europe: • 140 sqm of communication surface • Dimensions: 14x10,2 mt • More than 90.000 transiting people per day
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COMMUNICATION & NEW MEDIA COINCARD
COIN.IT
The first Italian retailer to create a loyalty programme in 1986. • High level of loyalty • Large database (over 2 millions people) • 853.000 active consumers (80% women, 20% men)
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• 47% of Coin sales COIN CARD & COINCARD STUDENTS
NETWORKS SOCIALSOCIAL NETWORKS
COMMUNICATION STORE WINDOWS 13
320 store windows facing the major shopping streets.
COMMUNICATION TV, RADIO & DIGITAL TOTEMS TV in store: to involve, entertain and guide the consumer through their buying experience. 250 monitors placed at the ground floor of 32 stores. Coin Music Design is present in all stores with a radio station broadcasting the best of international pop, electro dance and R’n’B music.
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COMMUNICATION & CSR : PARTNERSHIP WITH OXFAM ITALIA In 2013 Coin launched an important Corporate Social Responsibility project with Oxfam Italia: “Women’s Circle For Change”. A fundraising campaign focused on women’s rights and on the ability of women to build a better world.
Alessia Giacobino, Cristina Tardito and Stella Jean
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In September, Coin and Oxfam Italia launched the Hello Kitty T‐shirt, designed by the former model Helena Christensen with Swarosky Elements and Sanrio Foundation. Special Capsule collections were launched to support the fundraising together with Italian designers: Veronica Etro, Alberta Ferretti, Rossella Jardini, Margherita Missoni, Marina Spadafora, Alessia Giacobino, (Jo No Fui), Stella Jean, Cristina Tardito (Kristina Ti). Helena Christensen
Filippa Lagerbach with the Alberta Ferretti sweater
Kristin Davis
COMMUNICATION IN-STORE EVENTS
Robbie Williams launched his brand Farrell at the flagship store Coin in Milan, Piazza V Giornate.
Meet&Great with the actor Daniel Radcliffe to launch the movie “Kill Your Darlings”, presented at the Venice International Film Festival.
Meet&Great with the actors Gerard Butler and Aaron Eckhart launching the movie “Olympus has fallen”.
Launch of the movie “Scusa ma ti voglio sposare” with Raul Bova and the cast.
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Milla Jovovich launched the Tommy Hilfiger limited edition bag to rise founds for Breast Health Association.
COMMUNICATION IN-STORE EVENTS
Paris Hilton lanched her apparel collection in Milan.
The fashion journalist Giusi Ferré presented her book “Buccia di Banana” in Treviso.
Cooking show in Coin stores with Benedetta Parodi, TV show—woman revealing her tricks for easy and fast recipes.
Carla Gozzi, the most popular style coach in Italy, presenting the new collections in several Coin stores.
Launch of slogan T-shirts and bracelets to support the WWF campaign for the Mediterranean Sea preservation with several celebrity endorsements.
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PRESS CLIPPING
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Gruppo Coin Spa Via Terraglio 17 30174 Mestre Venezia www.coin.it