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Massimiliano Cremonini along with Mr. Ahmad Alqaz Alfalasi, who wanted Rayan Lynch creations in his exclusive shop The Jewel Teller

tional intention that underlies my creations. This is diamond earrings, or Cielo, a piece that is located in another reason why my jewellery cannot be imitated. Dubai, created on the symbology of the Bible and the What kind of customer are your creations designed for? Koran. Whether man or woman, those who wear my jewellery How did you collaboration with Mr. Ahmad Alqaz are individuals who have the courage to dare and the Alfalasi begin? confidence and personality to wear works of art, es- As luck would have it, my dear friend and collabopecially something unique that rator, Stefania Ripamonti, was represents them. chosen by Mr. Ahmad Alqaz AlWhere do you get the inspi- falasi, co-founder of The Jewel ration for your creations and RAYAN LYNCH HAS Teller, to be his jewellery dehow do they come about? BEEN OFFICIALLY signer. As an expert goldsmith Each piece of jewellery has a name inspired by a deity. No more than a hundred are created a year, and each one is RECOGNISED AS A SUCCESSOR OF BYZANTINE and admirer of creations made in Italy, when Stefania showed him my creations, he appreciated them right away, which led unique and unrepeatable. Ev- GOLDSMITH ART to an outstanding collaboration erything starts when a piece of WITH A MODERN that is still evolving today. To be jewellery comes to life in my mind. I don’t draw or use the INTERPRETATION in the most prestigious showcase in Alserkal, the Dubai art computer. I go to my workshop district, is a great opportunity and look for the perfect stone, and an honour. a choice that can take hours or Your next piece of jewellery? even days and weeks, and I begin to give shape to my It is starting to emerge and I will present it in Dubai. idea. The hand improvises with it. It will be a sculptured ring in gold, engraving, pearls, Iconic Rayan Lynch jewellery? and diamonds, inspired by the mythology of the peoIconic Rayan Lynch jewellery can be created at any ple belonging to the history of Byzantium at the end time. Today one could be Elettriona, sapphire and of its period. It will be a very unique piece of jewellery.

Annamaria Cammilli (top), founder of the brand, is today backed by a creative team with whom she continues making original jewellery inspired by the fluid shapes of nature and the beauty of her city, Florence

JEWELLERY INTERVIEW

WEARABLE SCULPTURES

THE STYLE OF CAMMILLI JEWELLERY, ACCORDING TO CEO RICCARDO RENAI text Virginia Mammoli

It’s a story that began in Florence and is now synonymous with quality, originality and style worldwide. It stars Annamaria Cammilli and her jewellery, unique in process and form. Exquisite little wearable sculptures born of a delightful artisan creativity, which depart from Tuscany and travel the five continents. To tell us more we asked Riccardo Renai, son of the founder and CEO of the brand.

Yours is first and foremost a family tradition. Tell us how it all started.

Annamaria Cammilli is the name of my mother, who is also a painter and sculptor. She founded the brand in 1983, although our family already had a tradition in the sector dating back to 1875. In the seventies Annamaria decided to combine her artistic brilliance with precious stones. Her canvases became gold, her colours gems. She began making highly artistic jewellery for a niche market, unusual and very special creations that were noticed immediately.

When did you take over the running of your mother’s business, and what significant changes did your arrival bring?

I joined the firm very young. Initially I worked on the sales side, on the development of certain foreign markets. In 2002 I had the opportunity to take ownership of the company, and since then I’ve been able to follow the strategy I thought best to develop the brand. I wanted to keep an original and recognisable style, but make it more suitable for an increasing number of customers. And this transformed an artisan business into an industry, without betraying the original motivation, which remains rigorously manual and creative.

Annamaria Cammilli Firenze: your brand also focuses on Florence; does that mean there’s

PAINTER a special bond with your city? AND SCULPTOR Living and working in Florence

ANNAMARIA CAMMILLI means every day breathing the art, beauty and harmony of the Renaissance and its forms.

FOUNDED HER In Florence the extraordinary FINE JEWELLERY creative stimulus from great BRAND IN 1983. works of the past combines HER CANVASES BECAME GOLD, with an important tradition of craftsmanship and high fashion, inspiring us to create

HER COLOURS designs that are eclectic and

PRECIOUS contemporary. It’s no accident

STONES that our flagship store is right in front of Palazzo Vecchio, symbol of the city. Our links with the area are also evident in our special collection made in Volterra alabaster, which allows every customer to carry a small piece of Tuscany with them forever.

How is Annamaria Cammilli jewellery created, and what makes it unique?

The main things that distinguish our collections are their design, with extraordinarily three-