COMPANY PROFILE
GRUPPO EUROMOBIL: A CORPORATE IDENTITY WORLD PROTAGONIST IN DESIGN AND ART.
It was 1972 when Gruppo Euromobil took its first steps and that initial craft industry gave way to an industrial enterprise that with its three brands Euromobil cucine, Zalf mobili, Désirée divani, is now able to furnish any area with elegance and good taste. Total Home Design was therefore the natural next step for a group that integrates thorough technical know-how with great manufacturing skills to make complete integrated furniture systems that meet the needs of contemporary consumers and are environmentally friendly. Today, the more 800 points of sale around the world represent an entirely Italian company that has extended its horizons.
Foreword — 3
“The Gruppo Euromobil policy has always been coherent with its story. We wish to continue as entrepreneurs who combine ethical values and corporate culture every day.” - Lucchetta brothers -
There are not many analogies between the
radically transformed their companies: their
Italy of the 70s and today’s reality. However,
structures were extended, production was
one is Gruppo Euromobil, which began its
automated and technology made its way
adventure exactly at that time.
into all the work processes.
The establishment of Euromobil cucine in
The Group was completed in 1995 with
1972 and the acquisition of Zalf mobili a
the arrival of Désirée divani. From that time
couple of years later were the starting point
each company has been guided by the same
for a company that has gone through the
production philosophy, each maintaining
last quarter of a century without being
its own know-how and identity. This means
thwarted by economic and social change, but
coherent solutions, strong compatibility and
interpreting and anticipating it. In the mid
sustainable contemporary design with which
eighties the Lucchetta brothers realised that
to approach the modern needs of customers
a turning point had arrived and consequently
and our planet.
1972
1974
EUROMOBIL CUCINE
ZALF MOBILI
The Lucchetta brothers founded Euromobil, invested in machinery and started mass production of kitchen furniture.
Founded in 1974, Zalf initially worked in the kids’ and juniors’ bedroom furniture trade and then went on to include products for living rooms, bedrooms and offices.
1986
1990
1995
ADA
NEW FACILITIES
DÉSIRÉE DIVANI
An interior decor configurator. Gruppo Euromobil was a pioneer in adopting innovative software that would facilitate planning activities in all its points of sale.
The Group developed and its facilities grew: Euromobil occupied 26,000 m2 and Zalf 15,000 m2.
After total reorganisation, the purchase of Désirée, a manufacturer of padded furniture, made it possible to complete the range of home furniture by adding sofas, armchairs, beds and complementary items.
2007
2009
2013
ARTE FIERA BOLOGNA
SKIRA MONOGRAPH
TRIENNALE DI MILANO
Gruppo Euromobil became the Main Sponsor of Arte Fiera Bologna and strengthened the affinity of art with design. It also created an Under 30 Prize to award to young emerging artists.
The story of the Lucchetta brothers, their company and adventures in the world of art, sport and design, are described in a book published by Skira entitled “Gruppo Euromobil, un’impresa di design tra arte e sport”.
Gruppo Euromobil took part at Triennale di Milano with its project: “Around the world - Meet Design”, a 100% eco-sustainable kitchen.
2015
2016
EXPO OFFICIAL PARTNER
BOCCONI UNIVERSITY OF MILAN
Gruppo Euromobil was chosen as the official supplier of the interior decor for the houses in the Cascina Merlata Expo Village.
Gruppo Euromobil has been chosen to supply the interior decor for the new Bocconi university campus in Milan.
Biographical notes — 5
GRUPPO EUROMOBIL: AVANT GARDE EQUIPMENT AND TECHNOLOGIES LET US LOOK AHEAD, ALWAYS.
180.000
70.000
800
250
overall area
points of sale
employees
Right from the start the Lucchetta brothers
industrial product with superior aesthetic
invested in organisation, technology and
quality and incomparable technical content.
entrepreneurial culture. Today the companies
Attention to our planet directs them along the
in the Group are real décor design and
path of sustainable design that is friendly to
consultancy centres and their production
the environment and the Earth’s inhabitants.
capacity is outstanding with regard to
Statistics tell the story in numbers: 175,000
scheduling and customisation. Computer
m2 overall area, 70,000 of which covered, 250
systems, avant garde equipment and constant
employees, 800 points of sale in Europe, India,
commitment to development and planning
China, USA, Japan, Russia and Korea.
allow them to place on the market an
6 — Production capacity
square metres covered
— EXCELLENT PRODUCTION STANDARDS All products are designed and built to strict safety standards and comply with current regulations regarding ergonomics, in the interests of customer satisfaction.
— DESIGN VALID THROUGH TIME Our company Research & Development Centre cooperates with architects and exclusive designers to create products that will last over time.
— ENVIRONMENTAL FRIENDLINESS To safeguard our environment all ecopanels are made of wood particles with low formaldehyde emissions and our packing is 100% recyclable.
— CERTIFIED SAFETY To test the quality of our products, Company with UNI EN ISO 9001 certification for coordinated living room and bedroom furniture.
a selection of items is sent to the Italian accredited institute that certifies compliance with UNI EN 14749 Standards.
Production capacity — 7
AN ITALIAN GROUP THAT PRODUCES ENTIRELY IN ITALY.
100%
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MADE IN ITALY
Gruppo Euromobil comprises three brands, all inspired by the same philosophy and possessing unique technological knowhow. Automatically run production lines are completed by manual skills combining craft competence with highly flexible versatile machinery. The real challenge, and the Group’s strong point, is to make every point of arrival a starting point. Only constant updating, technological development and highly qualified personnel can guarantee the very best and maintain excellent production standards. The Group’s objective is to sell on international markets to the housing and contract trade.
— Euromobil cucine
8 — Production capacity
— Zalf mobili
Euromobil Cucine Falzé di Piave (TV) Overall 80,000 m2, 35,000 of which covered — Zalf Mobili Maser (TV) Overall 65,000 m2, 25,000 of which covered — Désirée Divani Tezze di Piave (TV) Overall 35,000 m2, 10,000 of which covered
— Désirée divani
A CUTTING EDGE PRODUCER OF KITCHEN AND LIVING ROOM FURNITURE.
The first company in the Group, founded
throughout the world. The Multisystem,
in 1972. Production and management
Filò and Filò33 projects multiplied design
organisation was a pivotal point right
opportunities for a company that paid
from the start. Investments in technology
attention to consumers’ tastes and budgets.
made it possible to achieve the perfect
The decision to choose environmentally
balance between design, quality
friendly solutions proves our regard
and affordability, as well as creating a
for the future.
corporate image and style recognisable
Gruppo Euromobil brands — 11
LIVING AND COOKING
Distinctive designer kitchen projects featuring
a planning method created by Euromobil
a host of textures and providing flexibility to
to interpret the modern idea of open space
facilitate customised arrangements,
combining kitchens and living rooms, and
are addressed to an international public.
ensure an excellent investment over time.
Rooms with refined taste are coherent with the values of the Living and Cooking concept,
12 — Gruppo Euromobil brands
2
1
1. Telero kitchen project Design Roberto Gobbo — 2. Filò kitchen project Design Roberto Gobbo — 3. Antis fusion Euromobil kitchen — 4. E45 Living Euromobil
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Gruppo Euromobil brands — 13
DESIGN, INNOVATION, SAFETY AND SUSTAINABILITY.
14 — Gruppo Euromobil brands
Founded in 1974, Zalf broadened the
Complementary items are designed for areas
range of the Group, no longer just
of any dimension and to adapt to the
kitchen furniture but also solutions for
activities of daily life. Single people, young
the décor of living rooms and bedrooms,
couples, juniors and all those who like
children’s bedrooms and offices. Attractive
to add a touch of style and creativity
contemporary design allows everyone to
to their lives can express their unique
express their personality, at home and at work.
qualities and state exactly who they are.
1. Facilities — 2. Zalf Young solution — 3. Zalf Living solution
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Gruppo Euromobil brands — 15
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DESIGN SOLUTION
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Easily coordinated modules provide
interior decor. Such outstanding versatility
great customisation opportunities for
is the result of perfect integration of different
the rooms in your house. A vast range
systems: everything comes together with
of modern furniture for living rooms,
everything else with well-balanced proportions
bedrooms, kids’ and juniors’ bedrooms
and volumes.
and offices with which to create distinctive
1. Zalf LZ bookcase design Marc Sadler — 2. Zalf Walk-in closet Combi System
Gruppo Euromobil brands — 17
A COMPANY THAT PRODUCES DESIGN WITH SARTORIAL QUALITY.
18 — Gruppo Euromobil brands
A member of the Euromobil family
collection of outstanding upholstered padded
since 1995, it now expresses a production
armchairs, sofas and beds in different styles
philosophy inspired by excellence and realism.
by many international designers who have
Tailored solutions and production technology
created products for Désirée.
guarantee the utmost quality. The result is a
1. Facilities Désirée divani — 2. Kara armchair design Marc Sadler — 3. Tuliss sofa design Jai Jalan
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3
Gruppo Euromobil brands — 19
HOME SOFT HOME
1. Monopoli sofa design Marc Sadler — 2. Shellon in bed design Setsu & Shinobu Ito — 3. Lacoon island Sofa desing Jai Jalan
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20 — Home Soft Home
“Home Soft Home” is Désirée’s way of
Each detail is there for a reason and is
interpreting and transmitting emotions and
manufactured with skilful care. The result is
feelings. Each refined, comfortable product
a charming lifestyle distinguished by convivial
with its distinctive design is genuinely unique.
atmospheres.
3
TOTAL INTERIOR DESIGN FOR THE CONTEMPORARY HOME.
1
The concept is a contemporary home featuring
The various rooms are no longer seen
high quality, coordinated, accessible
as individual spaces, but they are closely
design thanks to Euromobil kitchen and
connected to one another in a sortof organic
living, Désirée sofas, armchairs and beds,
continuum.
and Zalf day, night, kids and teens.
22 — Total Home Design
2
“… This is a synthesis of the evolution of Gruppo Euromobil. While maintaining their own identity the three companies have developed synergies in technologies and product distribution by offering interior décor solutions that are part of the same production concept featuring coordination, true quality, and modern but sober and essential good taste. This new philosophy for the contemporary home, known as Total Home Design, is an exclusive project for a global home that includes integrated and crossover systems and complementary items that reflect the same taste: with Zalf day, night, kids and juniors and home offices; Euromobil kitchens; and Désirée sofas, armchairs and beds, consumers receive the right response to their desire for quality, price, service and image.” – A. Luongo, Corriere della Sera
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1. Kubic kitchen by Euromobil — 2. Living E90 by Euromobil — 3. Total Home Design composition — 4. Shellon bed by Désirée
4
Picà walk-in closet by Zalf
Total Home Design — 23
GRUPPO EUROMOBIL CONTRACT FOLLOWS STRICT RULES: COMPLETE INTERIOR DÉCOR SOLUTIONS, TECHNICAL AND AESTHETIC DESIGN AND SYSTEMS THAT REDUCE ENVIRONMENTAL IMPACT TO A MINIMUM. Gruppo Euromobil Professional interior decor projects can be admired anywhere in the world and in many sectors. This division is dedicated to the Contract trade, taking care of the job at every stage and acting as a single referent ready and waiting to solve problems, provide solutions, and coordinate jobs. In this way, whether we are dealing with Corporate (banks, museums, theatres, airports) or Hospitality (hotels, restaurants, tourist villages) there is no difference in the way a project is set up: it is always a customised job that must communicate a style, values and last but not least, excite.
Expo Village Cascina Merlata — Milan
24 — Portfolio
Four Winds Residence — Istanbul
Herrscher project — Seoul - South Korea
Portfolio — 25
Through tailor-made integrating systems and collections the company can take on projects that are different from those found on the market for mass produced contemporary furniture. Design, flexibility and functionality allow Euromobil cucine, Zalf mobili and Désirée divani to produce exclusively in Italy and implement heterogeneous projects for international customers.
Bocconi University — Milan
26 — Portfolio
Grand Melia — Greece
Wooster — New York Royal Garden — Shanghai Lp Group — Sofia Santa Giulia Museo — Italy Gran Melia Hotel and Resort — Greece Herrscher project — South Korea Expo Village — Italy The Verandas — India Sortis Hotel — Panama Chunefu — Taiwan Nikken Buildings — Japan Apollonos — Cyprus Metropolis Building — South Africa O2 Maisonette — Toronto Shirland Mews and Tonsley Place — London Fenix Rionegro house — Colombia
Hotel Princess — Zagabria
Portfolio — 27
Workshop
A MEETING PLACE FOR DESIGNERS AND CONSULTANTS.
The uniqueness of a project depends on
The same applies to finishes: they can observe
personal choices. Our workshop is reserved
all the colours available and choose the one
for designers and consultants so they can
that most successfully exalts the particular
carefully assess the range of products and
features of every solution.
materials to fit the required style.
28 — Workshop
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A HOME FROM HOME FOR TOTAL HOME DESIGN.
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Euromobil 780 sq
Entering the showroom immerses you
The entire showroom is designed to welcome
in a total experience. Here you can truly
visitors, exalt the exceptional Italian flair
experience the philosophy that inspires the
for design, and wow with an overall view
way Gruppo Euromobil works and admire
and eye-catching display.
the authentic meaning of Total Home Design.
Showroom — 29
“A vast choice of systems cleverly coordinated to give a vision of harmony and balance, the work of renowned designers, such as, for example, Monopoli,
— Setsu & Shinobu Ito
a sofa by Marc Sadler, or the Lacoon easy chair by young Indian designer Jai Jalan, discovered by Gruppo Euromobil.” — B. Bush, Affari e FInanza
THE FUNDAMENTAL ROLE OF DESIGN
— Roberto Gobbo
— Marc Sadler
30 — The fundamental role of design
— Matteo Thun & Antonio Rodriguez
— Jai Jalan
The link between Gruppo Euromobil and
armchair and Dabliu complementary items.
design is so strong that it’s difficult to imagine
Our relationship with design is transversal.
one without the other. Famous designers and
It is not by chance that Gruppo Euromobil,
emerging talents have lent their name to the
as well as being “Founding Participant” in
Group: it is just because of them and their
the ADI Italian Design Foundation, has taken
skills at interpreting modern times that we
part in numerous events, receiving awards
have been able to achieve distinctive products
and acknowledgements. Here figures say
whose validity is built to last. A few examples:
more than words: the “Essere Ben Essere”
Marc Sadler with his Monopoli sofa, Kara
exhibitions at the Milan Triennial in 2000,
easy chair and LZ bookcase; Jai Jalan who
“I.dot Italian Design on Tour” in 2004/2005,
designed the Lacoon easy chair and Tuliss
the presentation of the IT-IS project at the
sofa; Matteo Thun & Antonio Rodriguez
Milan Triennial, the 2011 Salone d’Onore,
with their Arlon and Overplan sofas; Roberto
prizes and special mentions at the Young &
Gobbo who designed “Filò” kitchen; Setsu
Design competitions of 2004, 2006, 2007,
and Shinobu Ito with their Shellon bed, Wing
2008, 2009 and 2011.
The fundamental role of design — 31
1
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Gruppo Euromobil has been attending Eurocucina since 1974 and the Milan Salone Internazionale del Mobile since 1984.
“Gruppo Euromobil testifies to the modern
shift in relationships between art, design and industry. The participation of the Group in Artefiera, one of the most important events dedicated to art on the international scene, further confirms this. Design is to the fore in a company that builds values and knowledge with its products and through research and taking part in initiatives, competitions and sponsorships exalts its core values, aimed at constant coherent research into improving our lifestyle.
Parallel routes can be taken by creating a
new original relationship between art, design and industry: as our most important art critic, 4
Gillo Dorfles, writes, “the languages of art are the source for design, on the condition that their aims be different”. — Aldo Colonetti
32 — The fundamental role of design
3
1. MADE Expo — Milan Space for Life 2012 — 2. Abitare il tempo — Verona La casa nel bosco 2006 — 3. Artefiera — Bologna Installazione cucina Plessi — 4. Salone del mobile — Milan — 5. Triennale di Milano — Milan Around the world - Meet Design 2013 — 6. Triennale di Milano — Milan Essere Benessere 2000 5
“We are convinced that design and art are united by the same need: to enrich the soul and lives of people, taking us into another sphere where we find intuition, imagination and new energy.” — Antonio, Fiorenzo, Gaspare and Giancarlo Lucchetta
Cucina.Come
Abitare Il Tempo — Verona
La casa nel bosco
Abitare Il Tempo — Verona
Convivio - Essere - Benessere Triennale di Milano
Waterfire
Eurocucina — Milan
The face house
Abitare Il Tempo — Verona
I magnifici 7
Abitare Il Tempo — Verona
Oversea building Verona
Presentazione progetto “it-is” Triennale di Milano
Mi-Sha, luxury taste experience Milan
Tanto belli da essere mangiati
6
Milan
Posti di vista - design sensibile Milan
Jo house Milan
Space for Life MADE Expo Milan
Around the world - Meet Design Triennale di Milano
The fundamental role of design — 33
500 sponsored exhibitions in the world’s most prestigious museums, Main Sponsor of Arte Fiera Bologna since 2007 and promoter of the Gruppo Euromobil Under 30 Prize: no other industrial group has done so much for art.
Since 1972 over 45 years of design
Twenty, thirty years ago, art was still the
and since 1982 over 30 years of art,
province of sophisticated collectors and
culture and sport. Gruppo Euromobil
alert intellectuals. Today it’s something quite
and the Lucchetta brothers have created
different, because it has become a cornerstone
a new original relationship between
of our communities again. The Lucchetta
art and corporate.
brothers have realized something extraordinary about the relationship between art and
“Doing the world of art and artists, staying
business: business is naturally good for art, but
with them, teaches us to look ahead to
they have also understood that
new horizons in the world of the unknown. Integrating art and industry makes it different is the way we do business and be grow culturally all the people who are connected. Art trains the eye to the beautiful and
art is good for business because art generates “corporate identity”
make us happy, makes us live our time in a different way.”
and corporate identity increasingly strives to be totally unique. Unique actors win on
— Gaspare Lucchetta
world markets. What could be better than to understand that art, contemporary art, the art that is bought and sold, collected, and also publicly supported art, is the simplest, most direct and without doubt happiest way to create a unique identity. — Philippe Daverio
34 — Art venues
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Musée Louvre — Paris Musée D’Orsay — Paris Guggenheim Museum — Bilbao Museo Correr — Venice Scuderie del Quirinale — Rome Palazzo Reale — Naples Hermitage — Saint Petersburg Galleria d’Arte Moderna — Moscow Museo Santa Giulia — Brescia Museo Casa dei Carraresi — Treviso Fundación Pablo Atchugarry — Uruguay Castel Sismondo — Rimini Basilica Palladiana — Vicenza Palazzo della Permanente — Milan Museo Nazionale — Ravenna Palazzo Te — Mantua Museo Santa Caterina
— Treviso
1. Hermitage — Saint Petersburg Augusto Murer 1986 Alberto Biasi “Cinetismo e Arte” 2006 — 2. Museo del Louvre — Paris Leonardo da Vinci, disegni e manoscritti 2003 — 3. Museo d’Orsay — Paris Il Dagherrotipo francese dell’800 2003 — 4. Museo Correr — Venice Fabrizio Plessi, “Waterfire” 20013 — 5. Guggenheim — Bilbao Fabrizio Plessi 2003 — 6. Casa del Mantegna — Mantua Alberto Biasi - Julio Le Parc 2005
Art venues — 35
PASSION WITHOUT BORDERS
— 8 times world champions — 2 European titles — 27 Italian titles — Over 1,000 races won — 96 amateurs gone on to professional status
“The Lucchetta brothers entered in cycling
Today, with the same passion Gruppo
in 1983, but there are oldest photographs
Euromobil continues to support the cycling
and daguerreotypes are almost witnessing
team, which has always given great
an activity that could be defined after-work:
satisfaction by cutting the most important
employees of their industry cycled on Sundays
international goals and winning eight world
and other holidays, for the love of the bicycle.
titles. In cycling, are expressed values of
Since then, the sponsorship of the family took
harmony and collaboration, which are of great
two distinct ways, even though they both
significance for the Group, as also in the field
in the same direction, that aid to the sport,
of industrial competition success depends on
encouragement to sports: the first path, that
teamwork, the ability to work together and
of cycling, the other way, always in sports,
feel all the protagonists of a major project
is a path quite invented, a path that passes
common.”
through many other disciplines, including football.
36 — A sporting soul
— Giampaolo Ormezzano
GRUPPO EUROMOBIL IN A NUTSHELL
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Group
Total Home Design
Our Group comprises three companies, each with its own identity, but all sharing the same way of thinking, working and planning.
We take a global view of interior dĂŠcor, using integrated complementary items.
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History
Made in Italy
Technology
We took our first steps in 1972 and are still pursuing new objectives.
We produce entirely in Italy with Italian flair.
We invest in automation and machinery to make excellent affordable furniture.
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Research
Evolution
Sustainability
We develop new materials with which to meet new demands and strengthen the ties between art and design.
We want every item we produce to be better than the previous one.
Behind every project there lies respect for the world and its inhabitants.
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Art and Culture
Sport
Since 1982 Gruppo Euromobil has been involved with its brand in over 500 exhibitions in Italy and abroad in highly prestigious museums.
For 33 years we have been passing the winning post with our Under 23 Cycling Team: 8 world championships, 2 European and 27 Italian titles.
Gruppo Euromobil in a nutshell — 37
A Design enterprise, involving Art and Sport.
gruppoeuromobil.com