Australia
GS1 Supply Chain Week Consumer Electronics Industry
Sydney 16th September 2010
GS1 SUPPLY CHAIN WEEK
CONSUMER ELECTRONICS INDUSTRY Australia
SYDNEY: THURSDAY 16TH SEPTEMBER 2010
AGENDA WELCOME & INTRODUCTION
LISA CAPONIO – GS1 AUSTRALIA
CONSUMER ELECTRONICS WORKING ACTION GROUP – (CEWAG) OVERVIEW GS1 OVERVIEW
BONNIE RYAN – GS1 AUSTRALIA
CEWAG PRESENTERS: e-MESSAGING WORK GROUP MASTER DATA WORK GROUP REVERSE LOGISTICS WORK GROUP
LAWRENCE DIAMOND – ENERGIZER MIKE SPITZER - SUNBEAM ALEXANDER YOUNG – DICK SMITH
AFTERNOON TEA REVERSE LOGISTICS
© 2008 GS1
BERT TRAPANESE – CEO RETURN MANAGEMENT SERVICES USA
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GS1 SUPPLY CHAIN WEEK
CONSUMER ELECTRONICS INDUSTRY Australia
SYDNEY: THURSDAY 16TH SEPTEMBER 2010
AGENDA
WHAT OTHER INDUSTRIES ARE DOING?
MARIO CARNIATO – KIMBERLY CLARK AUST.
VISIT THE GS1 SUPPLY CHAIN KNOWLEDGE CENTRE
NEXT STEPS – WHERE TO FROM HERE
LISA CAPONIO – GS1 AUSTRALIA
CLOSE
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Australia
GS1 SUPPLY CHAIN WEEK CONSUMER ELECTRONICS INDUSTRY SYDNEY: THURSDAY 16TH SEPTEMBER 2010
INDUSTRY BACKGROUND Consumer electronics include electronic equipment intended for everyday use based on the following four categories: Domestic Appliances, Hi-Tech Multimedia, IT & Telecoms, Media & Home Entertainment Consumer Electronics Sector Characteristics: • Lean and global supply chain management is a crucial success factor in an increasingly competitive business environment characterised by high cost pressure, global sourcing and long lead and transportation times. • As transport goods move through multiple parties (e.g. manufacturers, logistics service providers, retailers). It is beneficial for all players involved to use the same identification and communication standards along the supply chain. • Consumer electronic products typically have a short life cycle, therefore providing rich product data in high quality and in a standardised way is crucial for successful sales processes. • Technical and sales related information is required for consumer electronics products at point of sale (POS).
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GS1 SUPPLY CHAIN WEEK CONSUMER ELECTRONICS INDUSTRY Australia
SYDNEY: THURSDAY 16TH SEPTEMBER 2010
Consumer Electronics Working Action Group - CEWAG In July 2009 key manufacturer, suppliers and retailers in the Consumer Electronics sector with support of GS1 Australia formed a new industry action group called the Consumer Electronics Working Action Group. A CEWAG Steering Committee was established to ascertain the key supply chain issues currently faced by the industry. The Steering Committee prioritised the issues and established working action groups to explore how these issues could be better addressed by the implementation of GS1 standards. The Objective: To drive efficiencies and remove cost from the Consumer Electronics Industry’s supply chain through the adoption and implementation of GS1 Supply Chain Standards, while being led and directed by the Consumer Electronics Industry.
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GS1 SUPPLY CHAIN WEEK CONSUMER ELECTRONICS INDUSTRY Australia
SYDNEY: THURSDAY 16TH SEPTEMBER 2010
WORKING GROUPS AND THEIR CHAIRS: • Steering Committee: Shane Harris - Group Operation Manager- Betta Electrical Three Working Groups • e-Messaging: • Master Data Management: • Reverse Logistics:
© 2008 GS1
Lawrence Diamond – e-Commerce Manager – Energizer Mike Spitzer – GM Supply Chain – Sunbeam Alexander Young – Service & Logistics Manager – Dick Smith
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GS1 SUPPLY CHAIN WEEK CONSUMER ELECTRONICS INDUSTRY Australia
SYDNEY: THURSDAY 16TH SEPTEMBER 2010
CEWAG GLOBAL UPDATE •
The Product Central Master Data Business Needs Group (PCMD BNG) has been formed. Their goal is the development of a standard with product specific attributes and a classification system for the CE industry.
THE GROUP HAS IDENTIFIED THAT IT NEEDS: • To define rich data attributes, for the use of product data such as listing, logistics, marketing, sales, on shelf information. • The ability to track and trace at item/component level providing accurate and up to date product information. • Increased availability of relevant product information at low cost to retailers and consumers. • All supply chain partners identifying and describing products in the same way to reduce costs, data errors and inconsistencies. • Efficient way of collecting master data, e.g. - in order to keep information automatically up to day (no complicated manual work) - for marketing purposes and consumer information, e.g. for product comparisons on retailers websites. •
SOME OF THE GLOBAL PARTICIPANTS: Best Buy, Media-Saturn, Panasonic, Sony Corporation, Sony Electronics Inc., Toshiba Corporation, Toshiba Logistics Corporation, Hewlett-Packard
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Australia
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GS1 SUPPLY CHAIN WEEK CONSUMER ELECTRONICS INDUSTRY Australia
SYDNEY: THURSDAY 16TH SEPTEMBER 2010
NEXT STEPS – WHERE TO FROM HERE?
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CE Master Data Pilot March 2011
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Participants – Retailers: Betta Electrics, Dick Smith, Harvey Norman, Retravision, Bing Lee, Noel Leeming (NZ) Suppliers: Electrolux, Sunbeam,
• Pilot Objectives: Load supplier product catalogues on GS1net Synchronise supplier data with the retailers Agree and sign off industry data model for the Consumer Electronics sector Provide the industry with relevant technical documentation Provide industry with a findings document
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GS1 SUPPLY CHAIN WEEK CONSUMER ELECTRONICS INDUSTRY Australia
SYDNEY: THURSDAY 16TH SEPTEMBER 2010
NEXT STEPS – WHERE TO FROM HERE
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Sign off all CE industry e-Messages and identify opportunities within the
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Transport and Logistics environment Develop Reverse Logistics messages
• CEWAG AUSTRALIA Will continue to represent the Australian CE Industry in all Global initiatives
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GS1 SUPPLY CHAIN WEEK CONSUMER ELECTRONICS INDUSTRY Australia
SYDNEY: THURSDAY 16TH SEPTEMBER 2010
CLOSING THOUGHTS The supply chain transformation has to begin at the end – which is with the customer Your Supply Chain journey must be holistic The transformation journey never ends – as long as your customers continue to change Innovation is important but integration and collaboration are essential
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Contact Details Australia
Lisa Caponio Senior Advisor – Industry Management GS1 Australia Unit 100/45 Gilby Road Mt Waverley VIC 3149 T + 61 3 9550 3456 M + 61 4 235 66846 W www.gs1au.org Lisa.Caponio@gs1au.org