The Global Language of Business Connecting Supply Chain with Innovations
Annual Report 2022 Accelerating Data-driven Business Transformation
Table of Contents
目錄 GS1 Hong Kong Empowers Businesses
香港貨品編碼協會助企業「Go Digital · Go Smart」
"Go Digital · Go Smart" and Thrive
推動業務增長
2
Today's GS1 Hong Kong
香港貨品編碼協會概況
4
Chairman's Message
主席獻辭
6
Chief Executive's Report
總裁報告
8
Flagship Events
旗艦活動
13
Congratulatory Messages
賀辭
21
Structure and Governance
架構及管理
46
Organisation Structure
協會架構
47
Board of Directors in 2022
2022年年度董事局
48
GS1 Hong Kong Management
香港貨品編碼協會管理層
50
Industry Advisory Boards
業界諮詢委員會
ECR Hong Kong
ECR香港
51
ezTRADE Users Committee
「通商易」用戶委員會
53
SMEs Advisory Board (SMEAB)
中小企業諮詢委員會
54
Hong Kong Food and Beverage Industry
香港食品及飲品行業諮詢委員會
55
香港物聯網產業諮詢委員會
57
Advisory Board HK loT Industry Advisory Council Our Industries
我們服務的行業
59
Omni-channel Retail and Consumer Goods
全渠道零售及消費品
60
Food and Food Services
食品及餐飲服務
64
Healthcare
醫療護理
68
Innovation & Technology (l&T)
創新及科技
71
Transport and Logistics
運輸及物流業
75
Financial Services
金融服務業
78
Our "Go Digital · Go Smart"
我們的「Go Digital · Go Smart」
Strategy, Services & Solutions
策略、服務和解決方案
GS1 HK Activities
GS1 HK活動回顧
81
84
GS1 Hong Kong Empowers Businesses "Go Digital · Go Smart" and Thrive
香港貨品編碼協會助企業 「Go Digital · Go Smart」推動業務增長
2
GSl Hong Kong (GS1 HK) is the local chapter of GS1®.
香港貨品編碼協會(GS1 HK)是GS1®
Through the provision of global supply chain standards
環球組織的香港分會，提供全球供應鏈
(including GTIN & barcodes), "Go Digital · Go Smart"
標準(包括產品編碼及條碼)及一系列
strategies & solutions and a full spectrum of platforms,
相關平台、「Go Digital · Go Smart」
solutions and services, we empower businesses to:
解決方案及服務，幫助企業：
embrace digital transformation
推行數碼轉型
improve supply chain visibility and efficiency
提升供應鏈透明度及效率
ensure product authenticity
確保產品真確性
facilitate online & offline connectivity
促進線上線下貿易
GS1 Standards are recognised by global associations & partners GS1標準獲環球組織及合作夥伴認可
Annual Report 年報 / 2022
Food & Retail
食品及零售
Healthcare
醫療保健
Transport &
Logistics
運輸及物流
ICT
資訊及 通訊科技
Cross-border Commerce
跨境商貿
Construction
建造業
3
Today's GS1 Hong Kong
香港貨品編碼協會概況 Serving Hong Kong for
34
years
服務香港34年
>3.5 billion annual barcode scans
Supporting
每年的條碼掃描次數 >35億次
8,000+ corporate members
支援8,000+名企業會員
Members from
20 industry sectors
會員涵蓋20種行業
7 of Top 10
>24 million annual EDI transactions
每年電子數據交易 >2,400萬宗
Public hospital's
Retailing companies adopt GS1 standards
drug supply chains in HK are supported by GS1 standards
7間Top 10 * 本地零售企業 使用GS1標準
全港43間公立醫院藥物供應鏈 由GS1標準支援
2 of Top 3 Chinese fast food chains in HK use GS1 system for purchase order processing 2間Top 3中式快餐連鎖集團 使用GS1系統處理採購訂單
Euromonitor International, 2020, https://www.igds.org/fileadmin/uploads/igds/Documents/Research_Reports/2020/Tdp_100_Retailers_Asia_2020.pdf
Annual Report 年報 / 2022
Our Membership
會員概況
More than 85% of our members are SMEs. GS1 Hong Kong
超過85%本會會員是中小企。香港貨品編碼協會一直推動
remains committed to our members' "Go Digital · Go Smart"
會員"Go Digital · Go Smart" 變革，提升其在數碼時代的
journey, boosting their competitiveness in the digital era.
競爭力。
Membership Distribution by Product Classification (As of 31 December, 2022)
會員分佈（以產品類型劃分）（截至2022年12月31日止）
GS1 Hong Kong keeps close contact with members in 2021-22
本會在2021-22年度持續與會員聯繫交流，包括定期會員
via various initiatives, such as members' visits, webinars/
拜訪、網上研討會/工作坊等。
workshops series and more.
Membership Distribution by Major Market Location (As of 31 December, 2022)
會員分佈（以主要銷售市場劃分）（截至2022年12月31日止）
5
Chairman
主席 Ms. May Chung
鍾美玲女士
When lockdowns began in early 2020, few of us imagined the long road
無人能想像當2020年初全球封城之際，往後日子
ahead. The myriad disruptions to lives, livelihoods and businesses,
會如斯漫長。疫情對生活、生計和商界的打擊嚴重，
coupled with the geopolitical tensions, cross-border trade frictions and
再加上地緣政治局勢緊張、各國貿易摩擦和宏觀
macroeconomic headwinds, all highlight the unpredictability of the future
經濟不明朗，都凸顯出未來市場競爭格局和持份者
competitive landscape and rapidly changing behaviors of all stakeholders.
經常轉向會帶來各種不確定性。
To stay competitive in this new business and economic environment,
企業若要在這個新的商業和經濟環境中保持競爭
new strategies and practices are required. Our survey, jointly conducted
力，就需要新的策略和舉措。本會與畢馬威及匯豐
suggested that most executives accelerated digital
銀行聯合進行的調查顯示*，大部份管理層會加速
with KPMG and HSBC *,
transformation and prioritised sustainability agenda to navigate through the
數碼轉型，並將可持績發展列為優先議題，以應對
challenges for survival and growth.
挑戰、砥礪前行以至逆境求進。
Innovative and Collaborative
創新及協作
Digitalisation are giving companies unprecedented access to data that could
數碼化使許多公司獲取海量數據，從而改善由生產
improve their business operations, from manufacturing to logistic operations,
到物流的運作，以至銷售和環境、社會及管治行為
and from retailing to environmental, social, and governance (ESG) practices.
(ESG)的模式。GS1 HK 以推動創新及協作為己任， 致力提升數碼能力及擴大協作、引領變革。本會在
GS1 Hong Kong understands the imperatives and embraces our responsibility
全球標準及本地專業領域上持續創新 ，助會員應對
to innovate for better digital capability, and to drive change through
collaborative efforts. We have continued our innovations in global standards
突變、重拾升軌;同時為不同持份者締造數碼及智慧 業務生態。其間，GS1條碼(GTIN)繼續與時並進、
and local expertise to help members respond, recover and thrive; and
扮演核心角色，為未來帶來無限可能。
helped different stakeholders invigorate the holistic digital and smart
business ecosystems. GS1 barcode (GTIN), as relevant and necessary as
營商數碼化
ever, has been the key to unlock all possibilities.
本屆香港特區政府亦關注到科技對香港數碼經濟 發展的關鍵作用，故特設「數字化經濟發展委員會」
Digitising the Way We Do Business
(DEDC)，並推出多項促進企業數碼轉型的補貼
Recognizing the critical role of technology for the development of digital
和政策，例如為中小企預留5億元港幣的「數碼轉型
economy in Hong Kong, the HKSAR government has set up Digital Economy
支援先導計劃」，協助中小企應用現成的基礎數碼
Development Committee (DEDC), along with various industry-supporting
方案配套;或《香港創新科技發展藍圖》中提出的
subsidies and policies that facilitate enterprises' digital transformation, for
8大重點策略，涵蓋完善創科生態圈、實現香港「新型
example the $500-million budget "Digital Transformation Support Pilot
工業化」、充實創科人才資源等。
Programme" for SMEs to apply ready-to-use digital solutions, and the Hong Kong
Innovation and Technology Development Blueprint that sets out 8 major strategies,
GS1 HK的發展策略與政府方向一致，將重點定為
covering enhancing the l&T ecosystem, promoting 'new industrialisation',
「Go Digital · Go Smart」:
enlarging the l&T talent pool, etc.
· Go Digital -在供應鏈上塑造新一代線上線下
In line with the Government's initiatives, GS1 Hong Kong has our strategic focus set on "Go Digital · Go Smart";
· Go Digital - Empowering next generation O+O commerce along the supply chain
· Go Smart - Enabling business efficiency & sustainability through data intelligence
6
(O+O)商貿
· Go Smart -通過數據智能提高業務效率和可 持續性
Annual Report 年報 / 2022
By combining the data acquired from GS1 standard-based platforms and
我們會致力幫助會員透過基於GS1標準的技術和解
solutions, we are helping our members to get products to market faster,
決方案收集數據，助企業將產品更快推出市場、開闢
open up new markets, build consumer trust, enhance shoppers' experience
新市場、建立消費者信心並提升購物體驗，洞悉市場
and gain insight for better business decision.
先機以部署更有效的商業決策等。
Half a Century of Revolutionising Retail
半世紀零售業變革
Our iconic barcode celebrates its 50th anniversary globally this year.
今年是我們標誌性條碼在全球面世的50週年。GTIN
Over those five decades, the GTIN has revolutionized the retail industry,
在過去半世紀顛覆了零售業、改革了全球供應鏈，更為
transformed global supply chains and helped businesses build their online
每個產品建立數碼身份，協助企業在網絡年代經營網上
presence by allowing every product to have the digital identity they need
業務。時至今日，亞馬遜、Google及其他主要電商平台
in the Internet era. Nowadays, Amazon, Google and the other leading
都要求或建議商家在上載產品時使用GTIN，以碓保
marketplaces and search engines, either require or urge all product listings
不同渠道的產品資訊都能準確一致。
to have GTINs in order to ensure data consistency and accuracy across category mappings and listing information.
隨著品牌持有人、監管機構、零售商和消費者要求更多和
更好的產品資訊，GS1條碼亦需與時並進，開拓新里程。 As brand owners, regulators, retailers and consumers all need more and better product information, GS1 barcode has also evolved to the next level.
為未來準備就緒 新一代GS1 2D條碼使每個產品都有標準化的網址
Preparing for Tomorrow
(URL)。它建基於GS1 Digital Link標準，可以
Our next generation GS1 2D barcode allows individual products to each
連通各種B2B和B2C的資訊，而非指向特定網站。
have their own standards-based URL. Built on GS1 Digital Link, it enables
此2D條碼(QR碼)連繫多種不同資訊，為消費者
connections to all types of B2B and B2C information instead of pointing to a
提供更好的線上線下體驗和透明度，同時是品牌
single, specific website. This 2D barcode (QR code) provides instant access
商和零售商方便易用的營銷工具。世界各地各行業
to diverse information, which drive better online-to-offline experiences and
機構正計劃在4年內，在銷售點轉用這種先進條碼，
transparency for consumers, while offering an easy-to-use marketing tool
此願景稱為「Sunrise 2027」。
for brand owners and retailers. Cross-industry organisations around the world are already planning to migrate retail points-of-sale to this more advanced barcode in four years under the "Sunrise 2027" initiative.
在香港，我們亦與時並進，正以一個集多元化資訊 於一身的二維碼-「1QR」去驅動轉型，透過深化
其應用去提高貿易夥伴間的效率，並增強消費者的 In Hong Kong, we are powering such 2D barcode transformation with "1QR",
參與度和滿意度。
a QR code that contains rich information that can be updated anytime,
driving its adoption for enhanced efficiencies between businesses and trading
擴展本會科技實力
partners, as well as increased consumer engagement and satisfaction.
本會除了GTIN外亦提供不同服務及系統，如電子數據
交換平台「通商易」(ezTRADE)，便是旨在為企業帶來
Expanding our Technology Capabilities
更高效、更準確的商業數據流通，逾25年來一直在完善
Besides GTIN, GS1 Hong Kong's services and systems, such as our electronic
B2B交易的發展。
data interchange (EDI) platform ezTRADE, are designed to give companies more
efficient and
accurate
ways
of exchanging
commercial
data,
該平台更衍生出數碼貿易融資方案，主要協助中小企利
transforming B2B transactions for more than 25 years.
用數碼科技，將可信賴的貿易數據轉化為營運資金。
The platform brought forth digital trade financing solution, which helps turn
與此同時，本會亦透過自家研發的物聯網/EPC標準
SMEs' trusted trade data into working capital using digital technology.
平台「縱橫網」(ezTRACK)推出智慧營運方案。透過 物聯網、數據分析及其他實時數據追蹤科技，平台能
Likewise, powered by our IoT/EPC standard-based platform ezTRACK,
推動更智能化的生產及供應鏈流程，讓公司以更小資源
GS1 Hong Kong's Smart Operations solution enables companies to use IoT,
取到更佳成果。
data analytics and other new real-time data-tracking technologies to make
factories and processes smarter, helping companies do more with less.
邁向更好未來
Striding Towards Better Future
獨具優勢，有助企業提升營運效率、安全性和增長速度，
Through these standard-based technologies and collaborations, GS1 Hong Kong
讓他們在市場動盪和全球競爭中突圍而出。
憑藉一連串以標準為基礎的科技及協作項目 ，GS1 HK
is in a unique position to help diverse industries drive efficiency, safety and
growth, supporting companies to stay at the forefront of disruptions and
worldwide competition.
藉此機會，我謹代表GS1 Hong Kong董事局向各 會員、合作夥伴、諮詢委員會及GS1 HK的同儕表達 謝意。我們作為全球社群一份子，將會秉承過去50年
On behalf of GS1 Hong Kong's Board of Directors, I would like say thank you to
成就，繼續努力不懈地引領未來50年變革。
all the members, partners, committees and GS1 Hong Kong staff. Working
together as a global community, we are dedicated to making our next 50 years every bit as transformative as our first. · "Retail Recharged: Engaging Consumers with Technology, Purpose and Trust" Survey Report by KPMG, GS1 HK &HSBC, Nov 2022
·畢馬威、GS1 HK及匯豐銀行的「零售新里程：大灣區全渠道發展 展望」調查報告，2022年11月
7
Chief Executive總裁
Ms Anna Lin, JR FCILT
林潔貽女士太平紳士, FCILT
Last year presented many challenges to all of us. But as finally we put
即使去年困難重重，我們最終迎來風雨後的
COVID-19 behind us, it also proved a period of renewed and growing
彩虹，大家對復甦重燃希望和冀盼。全球供應鏈
optimism. Worldwide, it was a year of recovery as disrupted supply chains
的窒礙亦在往年得以重新整頓、日漸復甦，而
were rebuilt. With online demand escalating, countless new opportunities
隨著網上需求急增，許多企業迎來無數機遇，
surfaced for many businesses. And most excitingly, it also saw dramatic
數碼化的增速亦為大眾開拓無限可能。
change for many brought about by accelerating digitisation.
Staying Relevant with our Tripartite Focus
三大重點項目與時並進
Through the year's ups and down, GS1 Hong Kong remained as
儘管過去一年起伏不定，香港貨品編碼協會
committed as ever to supporting our members through the adoption
(GS1 HK)一路堅持以全球標準、數碼及智
of global standards, digital and smart technologies to enhance their
能科技助會員推動其全渠道商貿發展，及加強
omni-channel commerce and supply-chain connectivity.
供應鏈互聯互通。
We organised our first Solution Day in June last year, showing local
去年6月舉辦的首屆GS1 Hong Kong
businesses the many ways in which GS1 Hong Kong can help them
Solution Day，正是我們向本地企業展示
harness the power of technology and data. Topping our list of services
如何透過不同方案去發揮科技及數據的力量，
was a trio of solutions aimed at helping companies with their sales, trade
當中三大重點項目旨在支援企業提升銷售 、
finance and smart operations.
實現貿易融資和智慧營運。
Our 1QR platform, a 2D barcode built on the GS1 Digital Link standard,
「1QR」平台是建基於GS1 Digital Link標準
lets businesses give today's tech-savvy consumers rich information
的2D條碼，企業只需利用QR碼，即可向消費
about each of their products via a QR code. Used in conjunction with
者提供多元化的產品資訊;更可配合迫蹤追溯
our track-and-trace and authentication capabilities, merchants can boost
及防偽驗證功能，展示包括證書認證、驗証
credibility by supplying everything from certification and authenticity
數據，優惠及營養價值等資料，提高產品的可信
data to promotional offers and nutrition information. Last year, more than
度。過去一年，超過1,300名會員將產品在平台
1,300 members listed their products on the 1QR platform.
上架。
For our Digital Trade Financing solution, we partnered with banks to
本會與多間銀行合作推出數碼貿易融資服務，
use trusted trade data gathered from ezTRADE, GS1 Hong Kong's
讓中小企可透過GS1 HK的B2B跨行業電商
cross-industries B2B e-business platform, to streamline the application
平台「通商易」(ezTRADE)，運用其中可靠的
process of trade financing for SMEs.
貿易數據申請融資，簡化整個流程。
8
Annual Report 年報 / 2022
The solution helps SMEs improve their cash flow by slashing the amount
此方案減省了中小企在申請融資時重複遞交
of documentation they have to submit, allowing financial institutions to
文件的麻煩，讓金融機構加快信貸審查和批核
accelerate credit assessment and approval processes. GS1 Hong Kong
程序，企業更快獲得流動資金。作為香港金融
is committed to supporting the next generation digital trade finance
管理局「商業數據通」的首批參與機構之一，
services by becoming one of the first participants of the Hong Kong
GS1 HK致力推動新世代數碼貿易融資服務。
Monetary Authority's Commercial Data Interchange project.
Our Smart Operations solution helps businesses get instant access to
我們的智慧營運方案幫助企業採用物聯網
operational data and intelligence like temperature, energy, etc. gathered
(loT)裝置，如無線射頻識別技術(RFID)及
from loT-connected devices such as RFID, and our EPCIS standard-based
建基於本會EPCIS標準的數據管理平台「蹤橫
data management platform ezTRACK. The solution can also be used
網」(ezTRACK)，實時撷取溫度、能源等營運
with automatic video analytics and emerging Al technologies to monitor,
數據和情報。方案亦可結合自動化影像分析及
analyse data and so proactively detect problems and make corrective
人工智能去監察及分析數據，預測問題並採取
actions
相應的預防措施。
Standards-based Sustainability
標準化的可持續發展
As public concern about environmental risks and regulatory obligations
隨著近年公眾對環境風險和監管責任的關注
and
有增無減，環境、社會及管治(ESG)的舉措成為
governance (ESG) efforts are now central to business strategies. Trust is
企業重點策略；而信任度亦是企業關鍵發展的
another factor that needs to be carefully nurtured. In a survey conducted
項目。根據本會與畢馬威和匯豐銀行於2022年
have
gained
traction
in
recent
years,
environmental,
social
for "Retail Recharged: Engaging Consumers with Technology, Purpose
11月聯合發佈的「為零售增值:從科技、企業宗旨
and Trust”, a report jointly authored by GS1 Hong Kong, KPMG and
及信任層面與消費者互動」調查報告顯示，超過
HSBC released in November 2022, more than 60% of consumers said
60%消費者表示會光顧擁有共同社會價值觀的
they like to use brands which share the same social values as they do.
品牌。
chains,
透過建構透明及可追溯的供應鏈，本會
ezTRACK and our other standards and solutions have been helping many
ezTRACK等方案一直協助企業透過監察環境
Through
supporting
visibility and
traceability
along
supply
businesses put appropriate sustainability measures in place, for example
情況及生產水平，充分善用資源並減少損耗，
tracking the environmental condition and production level for the best use
從而有效實踐相應的可持續發展措施。
of resources and reducing waste.
However,
sustainability
stakeholders
and
circularity
initiatives
can
processes founded
on
only
scale
if
若持份者要擴大可持續發展及循環經濟的
standardised
規模，便需於業務流程上採用以標準為基礎的
data. That is happening in Europe, where the GS1 identifiers (GTIN) is
數據。GS1全球貿易貨品編碼(GTIN)已被
being incorporated into the European Union's (EU) Digital Product
納入歐盟的「數碼產品護照」(Digital Product
embrace
business
Passport, a scheme to enable the sharing of key sustainability and
Passport)計劃，目的便是實現可持續發展和
circularity data. Under the scheme, every product made in or imported
循環經濟數據共享。此計劃要求歐盟境內製造或
into the EU will need to have information about its materials, carbon
進口的每項產品均需披露相關資訊 ，如製造材
footprint and recycled content that consumers, regulators and others
料、碳排放量和回收資訊等，使消費者、監管機構
can access electronically.
和其他人可透過電子方式閱覽。
GS1 global standards enable businesses to identify, capture and share
GS1全球標準使企業能識別、擷取及分享重要
critical information that can then be applied to promote recycling and
資訊，藉此推動回收再造和循環經濟，從而實現
the circular economy, leading to greener, more ethical business practices.
更環保及合乎道德的營商模式。
9
最佳行業實踐
Industry Best Practices In the last year, GS1 HK teamed up with different partners to develop
GS1 HK去年與不同夥伴合作，為醫療保健和
best practices guidelines for the healthcare and cold-chain industries.
冷鏈物流行業制定出最佳的業務指南 。
In April 2022, Hong Kong's Hospital Authority announced it would be
香港醫院管理局（醫管局）於去年4月要求在供應
requiring the use of GS1 DataMatrix Standards for drug
products
予該局的藥物包裝上配上GS1 DataMatrix
packaging, enabling the tracking and tracing of medicines. To ensure their
標籤，目的為準確追蹤其供應鏈內藥物情況。
smooth take-up, we developed a set of guidelines, training and testing
本會為此制定了執行指南，亦提供培訓和測試
services that will help the Authority and its suppliers understand the
服務，協助局方的供應商掌握及推行該標準。
standards and how best to implement them. Working with the Hong Kong Logistics Association and Hong Kong
我們亦與香港物流協會和香港品質保證局合作，
Quality Assurance Agency, we have embarked to develop the "Guidelines
計劃制定「冷鏈物流新興技術應用指南」。
for Application of Emerging Technologies in Cold Chain Logistics".
Funded
the
Hong
Kong
government's
Trade
Industrial
該項目獲工業貿易署「工商機構支援基金」資助，
Organisation Support Fund, this implementation guideline will help Hong
協助業界掌握最新科技，以推動數碼模式營運，
Kong's cold-chain logistics industry identify innovations that businesses
從而增強競爭力。
by
and
can use to transform themselves into technology-driven operations and so to enhance their competitiveness.
Recognition and Partnerships
認可和夥伴關係
For its role in helping so many SMEs members secure the credit
GS1 HK與星展銀行在數碼貿易融資方面的
facilities they needed, the Digital Trade Financing solution, powered by
合作，已為許多中小企帶來其所需的融資額度 ，
DBS Bank's digital capabilities and GS1 HK's data platform, won two
並於業界贏取兩個重要獎項:分別是由香港零售
major prizes. Citing its ability to resolve retailers' pain points, the Hong
管理協會頒發的「智能零售科技獎（科技供應商）
Kong Retail Management Association gave the solution its Smart Retail
組別」金獎及國際財經雜誌《The Asset》頒發
financial
的「Editors' Triple Star」，前者嘉許方案能
magazine The Asset presented it with an Editors' Triple Star, praising its
有效解決零售商的痛點，後者則表揚其前瞻性、
forward-thinking, innovative and pragmatic characteristics.
創新及實際貼地的特質。
Tech
Award
(Vendor
Group)—Gold
Award,
and
Global
In 2022, GS1 Hong Kong had been appointed as Official Technology
GS1 HK於去年獲指定為屈臣氏集團的官方
Partner of A.S. Watson Group for our commending works on developing
科技合作夥伴，表彰我們為其8個亞太區業務
and deploying their Supplier Portal platform across the company's eight Asia-Pacific
country
operations.
Leveraging
on
the
comprehensive
product management and supplier management capability, the solution
helps to achieve seamless global sourcing and procurement.
10
開發和部署「供應商平台」方面的卓越表現。憑藉
我們在產品和供應商管理的能力，方案創建出 無縫的採購和交易流程。
Annual Report 年報/ 2022
Forging Ahead with Our Members
與會員攜手前行
Looking to the future, we will forge ahead in developing relevant
我們將繼續蛻變前行，持續開拓有效方案，
solutions for our members, continually searching for ways of harnessing
協助會員在後疫情時代釋放科技及數據的龍大
technology and data that will foster growth spell the difference between
力量。以下是經營策略三大錦囊：
leaders and followers in the post-pandemic era. On this journey, three
core imperatives stand out:
-Every product in this world will need a unique digital ID as its passport for trade. -Supply chains strengthened with digital connections will enable
visibility and consumer transparency between trade partners.
-Data will be the essential currency for all the insights companies will need to drive decision-making. GS1 Hong Kong's 1QR, Digital Trade Financing and Smart Operations
-每項產品均須附上一個全球獨有的數碼
身份，打通新時代商貿； -將供應鏈數碼化可提高透明度，從而加強與
貿易夥伴及消費者的溝通； -企業必須有效地善用數據，獲取市場資訊、 分析及洞見，有利作出更好決策 GS1 HK的「1QR」、數碼貿易融資服務和智慧
solutions are designed to facilitate flows of information, goods and
營運解決方案旨在促進資訊流、物流及資金流，
capital, and so to fuel business growth. Together with our other services
推動業務增長。我們竭力以完善的解決方案協助
and solutions, they ensure that we can assist our members at every stage
會員數碼轉型，把握時代機遇。
of their digital transformation.
None of our achievements would be possible without the tremendous
全賴GS1 HK的會員、合作夥伴、董事局、委員
support of GS1 Hong Kong * s members, partners, board, committees
會和同儕的鼎力支持下，我們才能取得佳績。
and staff. Thank you all for your continuing belief in what we do. I look
感謝大家一直的信任，並期望我們繼續攜手
forward to us sustaining our growth momentum into the future together.
並進，邁向更好的未來。
11
Flagship Events
旗艦活動 As the world started to resume to normalcy in mid 2022, GS1 Hong Kong
had stayed vigilant yet progressive to organise different hybrid events to help our members stay connected and access to numerous opportunities. 世界各地於2022年中起開始復常，GS1 HK亦在保障大眾健康的大前題下，積極舉辦
各項打通線上線下的活動，讓會員繼續連繫、共謀商機。
13
GS1 Hong Kong Flagship Events GS1 Hong Kong旗艦活動
14
The 21st GS1 Hong Kong Summit
15 Nov
第21屆GS1 HK高峰會
2022
Annual Report 年報 / 2022
15
GS1 Hong Kong Flagship Events GS1 Hong Kong旗艦活動
The 1st GS1 HK Solution day & Award Presentation Ceremony of
28 Jun
Consumer Caring Scheme
2022
第一屆GS1 HK Solution Day暨「貼心企業嘉許計劃」頒獎典禮
16
Annual Report 年報 /2022
GS1 Hong Kong Flagship Events GS1 Hong Kong 旗艦活動
GS1 HK Food Safety Forum 2022 & Award Presentation Ceremony
31 Aug
of "Quality Food Scheme+" & "Quality Food Scheme"
2022
香港食品安全論壇2022暨「優質食品計劃+」及「優質食品計劃」頒獎典禮
18
Annual Report年報 / 2022
19
Congratulatory Messages
賀辭 GSl Hong Kong has made tremendous efforts in engaging the industry
associations, the HKSAR Government and business partners, committed to
facilitating collaboration opportunities with our members. We believe our close partnership with different parties will bring us great success and achievement in the years ahead.
GS1 Hong Kong經常與不同業界協會、香港特區政府及合作夥伴交流互動，致力為會員 創造合作機會。憑著與各界的良好夥伴關係，我們相信未來可以再創高峰，攜手締造更高成就。
21
Policy Bureaux
決策局
22
The Hon. Chan Kwok-kl, GBS, IDSM, JP 陳國基先生, 金紫荊星章, IDSM,太平紳士
The Hon. Paul Chan Mo-pof GBM, GBS, MH, JP 陳茂波先生, 大紫荊勳賢, 金紫荊星章, 榮譽勳章, 太平紳士
The Hon. Christopher Hui Ching Yu, GBS, JP 許正宇先生, 金紫荊星章,太平紳士
The Chief Secretary for Administration The Government of HKSAR 政務司司長 香港特別行政區政府
The Financial Secretary The Government of HKSAR 財政司司長 香港特別行政區政府
Secretary for Financial Services and the Treasury The Government of HKSAR 財經事務及庫務局局長 香港特別行政區政府
Annual Report 年報 / 2022
The Hon. Tse Chin-wan, BBS, JP
The Hon. Algernon Yau, JP
The Hon. Lam Sai-hung, GBS, JP
謝展寰先生,銅紫荊星章,太平紳士
丘應樺先生，太平紳士
林世雄先生,金紫荊星章，太平紳士
Secretary for Environment and Ecology The Government of HKSAR 環境及生態局局長 香港特別行政區政府
Secretary for Commerce and Economic Development The Government of HKSAR 商務及經濟發展局局長 香港特別行政區政府
Secretary for Transport and Logistics The Government of HKSAR 運輸及物流局局長 香港特別行政區政府
23
Policy Bureaux
Members of the Executive Council and Legislative Council
決策局
行政員及立法會議員
Prof. the Hon. Sun Dong, JP 孫東教授, 太平紳士
The Hon. Andrew Leung Kwan-yuen, GBM, GBS, JP 梁君彥議員,大紫荊勳賢, 金紫荊星章, 太平紳士
Secretary for Innovation, Technology and Industry The Government of HKSAR 創新科技及工業局局長 香港特別行政區政府
24
President, Legislative Council The Government of HKSAR 立法會主席 香港特別行政區政府
The Hon. Regina Ip Lau Suk-yee, GBM, GBS, JP 葉劉淑儀議員,大紫荊勲賢,金紫荊星章， 太平紳士
The Convenor of the Non-official Members of the Executive Council and Legislative Council Member The Government of HKSAR 行政會議非官守議員召集人暨立法會議員 香港特別行政區政府
Annual Report
The Hon. Jeffrey Lam Kln-fung, GBSf JP
/ 2022
The Hon. Tommy Cheung YU-yanf GBMf GBS, JP
The Hon. Frankie Ylck Chl-mlng, SBS, JP
林健鋒議員,金紫荊星章,太平紳士
張宇人議員,大紫荊勲賢,金紫荊星章, 太平紳士
易志明議員, 銀紫荊星章,太平紳士
Member, Executive Council and Legislative Council The Government of HKSAR
Member, Executive Council and Legislative Council The Government of HKSAR
行政會議成員暨立法會議員 香港特別行政區政府
行政會議成員暨立法會議員 香港特別行政區政府
Member of the National Committee of the Chinese People's Political Consultative Conference Legislative Council Member The Government of HKSAR
全國政協委員 立法會議員 香港特別行政區政府
25
Members of the Executive Council and Legislative Council
行政員及立法會
26
Dr. The Hon. Elizabeth Quat, BBS, JP
lr. Dr. The Hon. Lo Wai-kwok, GBS, MH, JP
The Hon. Jimmy Ng Wing-ka, BBS, JP
葛佩帆議員,銅紫荊星章,太平紳士
盧偉國博士工程師,金紫荊星章,榮譽勳章 太平紳士
吳永嘉議員,銅紫荊星章,太平紳士
Legislative Council Member The Government of HKSAR 立法會議員 香港特別行政區政府
Legislative Council Member The Government of HKSAR 立法會議員 香港特別行政區政府
Legislative Council Member The Government of HKSAR 立法會議員 香港特別行政區政府
Principal Officials, Officials of Directorate Other Officials
主要官員、首長及其他官員
The Hon. Peter Shlu Ka-fal, JP
The Hon. Duncan Chiu
邵家輝議員，太平紳士
邱達根議員
Member of the National Committee of the Chinese People's Political Consultative Conference Legislative Council Member The Government of HKSAR
Legislative Council Member (Technology and innovation) The Government of HKSAR
全國政協委員
立法會議員(科技創新界) 香港特別行政區政府
Ms. Louise Ho Pui-shan, CMSM 何珮珊女士 , CMSM
Commissioner of Customs & Excise Hong Kong Customs and Excise Department The Government of HKSAR
海關關長 香港特別行政區政府
立法會議員
香港特別行政區政府
27
Principal Officials, Officials of Directorate Other Officials 主要官員、首長及其他官員
28
Miss Vivian Lau Lee-kwan, JP
Mr. Stephen Phillips
Ir. Tony Wong Chi-kwong, JP
劉利群女士, 太平紳士
傅仲森先生
黃志光工程師，太平紳士
Permanent Secretary for Environment and Ecology (Food) The Government of HKSAR 環境及生態局常任秘書長(食物) 香港特別行政區政府
Director-General of Investment Promotion The Government of HKSAR 投資推廣署署長 香港特別行政區政府
Government Chief Information Officer of Innovation Technology and Industry Bureau The Government of HKSAR 政府資訊科技總監 創新科技及工業局 香港特別行政區政府
Mainland Official
內地領導
I
Ms. Rebecca Pun Ting-ting, JP
Ms. Maggie Wong Siu-chu, JP
Mr. Yu Xiaohui
潘婷婷女士,太平紳士
黃少殊女士，太平紳士
餘曉暉先生
Commissioner for Innovation and Technology The Government of HKSAR 創新科技署署長 香港特別行政區政府
Director-General of Trade and Industry The Government of HKSAR 工業貿易署署長 香港特別行政區政府
President China Academy of Information and Communications Technology 中國信息通信研究院院長
29
GS1 Hong Kong Board Representative Organisations
香港貨品編碼協會董事局代表機構 The list is in alphabetical order by organisation name 以下名單以機構英文字母次序排列
Dr. Shi Lop-tak, Allen, BBS, MH, JP
Dr. Sunny Chai Ngai-chiu, BBS, JP
Mr. James Tong
史立德博士,銅紫荊星章 ,榮譽勲章, 太平紳士
査查 毅超博士,銅紫荊星章,太平紳士
唐偉邦先生
Chairman The Federation of Hong Kong Industries
Executive Committee Chairman The Hong Kong Coalition of Services Industries
主席 香港工業總會
執行委員會主席 香港服務業聯盟
President The Chinese Manufacturers' Association of Hong Kong
會長
香港中華廠商聯合會
30
Annual Report 年報 / 2022
Ms. Betty Yuen, JP
Mrs. Annie Yau Tse
Dr. Henry Tan, BBS, JP, LHD
院少湄女士，太平紳士
謝邱安儀女士
陳亨利博士,銅紫荊星章,太平紳士, LHD
Chairman Hong Kong General Chamber of Commerce 主席 香港總商會
Chairman Hong Kong Retail Management Association 主席 香港零售管理協會
Chairman Textile Council of Hong Kong 會長 香港紡織業聯會有限公司
Partnering Organisations
合作機構 The list is in alphabetical order by organisation name 以下名機構英文字母次序排列
Mr. Fred Lam Tin-fuk, GBS, JP Chief Executive Officer Airport Authority Hong Kong 林天福先生,金紫荊星章,太平紳士
行政總裁 香港機場管理局
Mr. Ken Chung Hung-hing Chairman The Chamber of Hong Kong
Logistics Industry Ltd. 鍾鴻興先生
主席 香港物流商會
lr Dr. Kelvin Leung Kai-yuen, FCILT President The Chartered Institute of Logistics
and Transport in Hong Kong 梁啟元博士工程師,FCILT
會長 香港運輸物流學會
Dr. Jonathan Choi Koon-shum,
GBM, GBS, BBS, JP Chairman The Chinese General Chamber of
Commerce 蔡冠深博士,大紫荊勳賢, 金紫荊星章,
銅紫荊星章,太平紳士
會長 香港中華總商會
32
Annual Report 年報 / 2022
Ms. Gilly Wong Fung-han Chief Executive
Consumer Council
黃鳳嫻女士 總幹事 消費者委員會
Mrs. Melody Kwok Chan President The Cosmetic & Perfumery
Association of Hong Kong 陳郭詩慧女士 會長 香港化粧品同業協會
Ms. Ingrid Au President eHealth Consortium 區菁琪女士
主席 電子健康聯盟
Mr. Ma Ren-hong Executive Chairman Guangdong Logistics Industry
Association
馬仁洪先生 執行會長
廣東省物流行業協會
33
Partnering Organisations
合作機構
Ar. Prof. Ada Fung, BBS President of HKABAEIMA,
Chairperson of Hong Kong Chapter
of buildingSMART International
馮宜萱教授建築師，銅紫荊星章 香港建設資產及環境信息管理聯盟會長暨
buildingSMART香港分會主席
In Sunny Lee Wal-kwong, BBS, JP Chairman of the Board Hong Kong Applied Science and
Technology Research Institute (ASTRI)
李惠光工程師,銅紫荊星章,太平紳士 董事局主席 香港應用科技研究院
Mr. Gary Lau Chairman Hong Kong Association of Freight
Forwarding and Logistics (HAFFA)
劉浩然先生 主席
香港貨運物流業協會
Mr. Raj Bhatti President
The Hong Kong Association of the
Pharmaceutical Industry
Raj Bhatti先生 會長
香港科研製藥聯會
34
Annual Report 年報 / 2022
Dr. Rocky Cheng, FHKCS President Hong Kong Computer Society
鄭松岩博士 會長 香港電腦學會
Mr. Chua Hol-wal, JP Chief Executive
The Hong Kong Council of Social Service (HKCSS)
蔡海偉先生, 太平紳士 行政總裁 香港社會服務聯會(社聯)
Mr. Simon Chan Sal-mlng, BBS, JP Chairman Hong Kong Cyberport Management
Company Limited
陳細明先生, 銅紫荊星章,太平紳士 董事局主席
香港數碼港管理有限公司
Ms. Suki Cheung President Hong Kong E-commerce Logistics
Association
張淑明女士 會長
香港電子商貿物流協會有限公司
Partnering Organisations
合作機構
Mr. Victor Choi Chairman Hong Kong Electronics & Technologies Association
蔡劍誠先生 主席
香港電子科技商會
Mr. Eric Sun Chairman The Hong Kong Exporters' Association
孫榮聰先生 會長
香港出口商會
Mr. Joseph Yuen Chairman Hong Kong Federation of
E-Commerce
袁念祖先生 主席
香港電商聯會
Mr. Simon Wong, BBS, JP Chairman Hong Kong Federation of
Restaurants & Related Trades Limited 黄家和先生,銅紫荊星章,太平紳士
會長
香港餐飲聯業協會有限公司
36
Annual Report 年報 / 2022
Mr. Hui Wal-kln, FPVC Chairman The Hong Kong Food Council
許偉堅院士 主席
香港食品委員會
Mr. Daniel Chan Chor-koon Founding President
Hong Kong General Chamber of
Cross-Border e-Commerce
陳楚冠先生 創會會長 香港跨境電子商貿總會
Mr. Lam Wai-man Chairman Hong Kong General Chamber of
Pharmacy Ltd.
林偉文先生 理事長 港九藥房總商會有限公司
Ms. Joanne Cheung President Hong Kong Health Food Association
張玉儀女士 會長 香港保健食品協會
Partnering Organisations
合作機構
Mr. Jeff Law Chairman Hong Kong Industry Makers Association羅孟慶先
生 主席
香港產業製造協會
Dr. Alex Chung President
Hong Kong Information Technology
Federation 鍾孝揚博士 會長
香港資訊科技商會
Mr. Duncan Chiu President
Hong Kong Information Technology
Joint Council
邱達根先生 會長 香港資訊科技聯會
Dr. Michael Y.K. Chan Honorary Chairman Hong Kong Institute of Marketing
陳裕光博士 榮譽主席
香港市務學會
Annual Report 年報 / 2022
Dr. Ernest Lo President Hong Kong Internet of Things Alliance
盧思遠博士 會長 香港物聯網聯盟
lr. Elsa Yuen President
The Hong Kong Logistics Association 袁美儀工程師
會長 香港物流協會
Dr. Lydia Leung Chairman Hong Kong Medical and Healthcare
Device Industries Association 梁立慧博士 主席 香港醫療及保健器材行業協會
Mr. Terrence Hui Chairman Hong Kong O2O eCommerce
Federation 許文俊先生 主席 香港O2O電子商務總會
39
Partnering Organisations
合作機構
Mr. Zacharias Cheng Chairman Hong Kong People and Brand
鄭凱謙先生 主席
香港人撐香港品牌
The Hon. Sunny Tan Chairman Hong Kong Productivity Council
陳祖恒議員 主席
香港生產力促進局
Mr. Vincent So Chairman Hong Kong Retail Technology
Industry Association
蘇增慰先生 會長
香港零售科技商會
Dr. Sunny Chai Ngal-chiu, BBS, JP Chairman Hong Kong Science and Technology
Parks Corporation
查毅超博士,銅紫荊星章,太平紳士 主席
香港科技園公司
40
Annual Report 年報/ 2022
Mr. Alex Chan
Chairman
Hong Kong Sea Transport and Logistics Association
陳秉友先生 主席
香港航運物流協會
Mr. Willy Lin, GBS, JP, FCIUT
Chairman
Hong Kong Shippers' Council
林宣武先生,金紫荊星章,太平紳士, FCILT 主席 香港付貨人委員會
Prof. Arist Wong Founding Chairman
Hong Kong Smart Catering Association
黃志超教授 創會主席 香港智慧餐飲協會
Ms. Margaret Fong
Executive Director
Hong Kong Trade Development Council
方舜文女士 總裁 香港貿易發展局
41
Partnering Organisations
合作機構
Mr. Keith Li Chairman
Hong Kong Wireless Technology
Industry Association (WTIA) 李勁華先生 主席
香港無線科技商會
Mr. Henry Fan, SBS, JP Chairman
Hospital Authority
范鴻齡先生,銀紫荊星章,太平紳士 主席 醫院管理局
Ms. Coty Yip Chairman Innovative Entrepreneur Association
葉藍蔚女士
會長 創意創業會
lr. Dannies Y.K. Ho Chairman
The Institute of Purchasing & Supply of Hong Kong
何英傑工程師 主席 香港物資採購與供銷學會
42
Annual Report 年報 / 2022
Mr. Maurice Kong Chi-hang Chairman
Institute of Dining Professionals
江志恒先生 主席
稻苗飲食專業學會
Dr. Jacky Ng Chairman
Internet Society Hong Kong 伍于祺博士 主席
香港互聯網協會
Mr. Wilson Chong Chairman
loT HK Association 莊毅堅先生
會長 香港物聯網商會
Ms. Tina Yap Woan-tyng Chairman
The Pharmaceutical Distributors Association of Hong Kong
葉婉婷女士 會長
香港醫藥經銷業協會
Partnering Organisations
合作機構
Mr. Gary Yeung, MH President Smart City Consortium
楊文銳先生，榮譽勳章 會長 智慧城市聯盟
Mr. Tony Tai Chark-tong Chairman
Vocational Training Council
戴澤棠先生 主席 職業訓練局
44
Structure and Governance 架構及管理 GS1 Hong Kong works closely with the local business community to progress amid the ever-changing business landscape. The Board of Directors, which
steers and guides GS1 Hong Kong direction, is comprised of senior
executives representing food and food service, retail, trading, logistics,
manufacturing, wholesale and services sectors. Various advisory boards and work committees have also been setup to improve the competitiveness and fortify the ecosystems in different
industries. 香港貨品編碼協會一直與本地商業社群緊密合作，助他們在瞬息萬變的商業世界中茁壯 成長。董事局為本會提綱挈領，成員由來自食品及食品服務、零售、貿易、物流、製造、批發以
及貿易服務界的高級行政人員組成。 同時，我們亦透過成立多個諮詢委員會及工作小組，提升各行業競爭力、強化其生態系統。
46
Board of GS1 Hong Kong 香港貨品編碼協會董事局
GSl Hong Kong香港貨品編碼協會 GS1 Hong Kong Management
Industry Advisory Boards
香港貨品編碼協會管理層
業界諮詢委員會
Membership & Customer Services 會員事務及顧客服務
Solutions & Professional Services 解決方案及專業服務
ECR Hong Kong ECR香港
ezTRADE Users Committee 「通商易」用戶委員會
Business Development 業務拓展
Hong Kong Food and Beverage Industry Advisory Board 香港食品及飲品行業諮詢委員會
Industry Engagement 行業拓展
Marketing 市場營銷
Hong Kong Internet of Things Industry Advisory Council 香港物聯網產業諮詢委員會
Human Resources
SMEs Advisory Board
人力資源
中小企業諮詢委員會
Office Administration
行政
47
Board of Directors in 2022 2022年年度董事局 (In alphabetical order by last name of the following Board Members 以下董事會成員以姓氏字母次序排列)
48
Chairman
Vice-chairman
Vice-chairman
Ex-Officio Member
主席
副主席
副主席
當然成員
Ms. May Chung
Mr. Roy Ng
Ms. Connie Yeung
鍾美玲士
伍達俊先生
楊小慧女士
Ms. Anna Lin 林潔貽女士
Chief Executive,
Chairman & CEO,
Director & General Manager;
Chief Executive,
Mi Cielo Company
Star Lite (HK) Ltd
Swire Coca-Cola HK Ltd
GS1 Hong Kong
首席執行官
暉星(香港)有限公司
太古可口可樂香港有限公司
香港貨品編碼協會
主席及行政總 裁
董事兼總經理
總裁
Company Secretary
Directors
公司秘書
董事
Mr. Nicholas Horvath
Mr. Calvin Chan
Mr. Jude Chow
Mr. Oscar Chow
鮑皓華律師
陳家偉先生
周治平先生
周維正先生
Sole Proprietor,
Chairman & CEO,
CEO,
Non-Executive Director,
Bodnar Horvath 鮑皓華律師行
Catalo Natural Health
AEL (International
Chevalier International
Foods Ltd
Holdings) Limited
Holdings Ltd
獨營執業者
美國家得路集團
聯誼工程(國際控股)有限公司
其士集團
主席及行政總裁
行政總裁
非執行董事
Annual Report ^^/2022
Directors
董事 Mr. Wilson Kwong 鄺永銓先生
Mr. Bosco Law羅正杰先生
許慶得先生 Chief Executive Officer,
Chief Executive,
Deputy Chairman and CEO,
Chief Executive Officer,
E.P.S.A. Corporation Limited
Hong Kong Air Cargo
LAWSGROUP
Golden Resources
億世集團有限公司
Terminals Limited (Hactl)
羅氏集團
Development Ltd
行政總裁
香港空運貨站有限公司
副主席及行政總裁
金源米業有限公司
Mr. Simon Hui
Ms. Betty Leung
梁佩宜女士
行政總裁
行政總裁
Mr. George Leung
Mr. Mark Slade
Mr. Andrew Wong
Mr. Andrew Yu
Mr. Norman Yum
(Retired in April 2023)
司馬文先生
黃曦嵐先生
余偉傑先生
任良安先生
梁兆基先生
Managing Director,
CEO,
Director,
Managing Director,
Hong Kong and Macau,
Health & Beauty North
Yue Hwa Chinese
PARKnSHOP(HK) Ltd
DHL Global Forwarding
Asia, DFI Retail Group
Products Emporium Ltd
百佳超級市場(香港)
(Hong Kong) Ltd
DFI零售集團
裕華國產百貨有限公司
有限公司
敦豪全球貨運物流(香港)
總裁(健康與美容北亞區)
董事總監
董事總經理
(2023年4月卸任)
Chief Executive Officer, Hong Kong General Chamber of Commerce
香港總商會總裁
有限公司 香港及澳門總裁
GS1 Hong Kong Management
香港貨品編碼協會管理層
The GS1 Hong Kong management team is composed of the following members:
香港貨品編礴協會領導團隊由以下成員組成：
Ms. Anna Lin, JP FCILT, Chief Executive
總裁林潔貽女士太平紳士, FCILT
Dr. Stephen Lam, Chief Operating Officer
首席營運總監林漢強博士
Ms. Mignone Cheng, Chief Marketing Officer
首席市場推廣總監 鄭逸齡女士
Ms. Corinna Fung, Head of Corporate Marketing
企業營銷及傳訊總監 馮美珠女士
Ms. Angie Ling, Head of Human Resources
人力資源總監凌秀娟女士
Ms. Catherine Cheng, Head of Business Development
業務拓展總監鄭慧玲女士
Mr. Lincoln Chan, Head of Membership & Digital Services 會員事務及數碼服務總監 陳志裕先生 Mr. Wayne Luk. Head of Product & Service Delivery
產品及服務交付總監陸偉棠先生
Front row, left to right : Stephen Lam, Anna Lin, Mignone Cheng Back row, left to right : Lincoln Chan, Catherine Cheng, Corinna Fung, Angie Ling, Wayne Luk
前排由左至右:林漢強，林潔貽，鄭逸齡龄 後排由左至右:陳志裕，鄭慧玲，馮美珠，凌秀娟，陸偉棠
50
Industry Advisory Board
Annual Report 年報 / 2022
業界諮詢委員會 ECR香港
ECR HK ECR HK is an industry platform set up by GS1 HK in 1996 with
ECR香港是一個1996年由GS1 HK 成立的
representation from
including
組織，得到不少快速消費品業主要持份者的支
key
players in the
FMCG
industry,
It aims to facilitate industry
持，包括零售商、製造商、分銷商等。ECR香港旨
collaboration and development of retail consumer goods value chain in
在促進本地業界零售消費品價值鏈的協作及發
Hong Kong, as well as to provide linkage to regional and international
展，並聯繫區內與全球的高效消費者響應組織，
ECR bodies, such as ECR Community, ECR Europe and the Consumer
例如ECR Community' ECR歐洲及亞洲和
Goods Forum (CGF).
零售商品論壇。
2021-22 Strategic Pillars for ECR HK are illustrated as below diagram.
2021-22 ECR香港所定的策略如下圖所示。
retailers, manufacturers and distributors.
ECR HONG KONG Working together to respond to the "New Consumer"
攜手合作，回應「新消費者」的需求
Operation Excellence
卓越營運
Technology & Innovations
Consumer Engagement & Transparency
科技與創新
消費者參與及透明度
Supply Chain Processes Workgroup
Technology & Innovations Workgroup
供應鏈管理工作小組
科技與創新工作小組
Consumer Engagement & Transparency Workgroup
消費者參與及透明度 工作小組
Knowledge & Best Practice Sharing
知識與最佳實務共享
Operation Excellence
卓越營運
The workgroup continued to focus on pallet standardization and
供應鏈流程工作小組持續推動大灣區托盤標準
pooling in Greater Bay Area to facilitate cross-border trade, and
化和共用系統，以促進跨境貿易；並同意探討
agreed to explore the feasibility of recycled crate/box pooling, with
回收集裝箱/盒循環再用的可行性，目標是為零
the objectives to lower logistics costs (including purchase, storage,
售和包裝消費品行業降低物流成本 （包括採購、
logistics, waste disposal charges etc.) for retail & CPG industry as
儲存、物流、廢物處理費等），及支持企業ESG
well
（環境、社會和治理）發展。
as
to
support corporate
ESG
(Environmental,
Social
and
Governance).
Technology & Innovations
科技及創新
In 2021-22, a guided tour to "Meta Nostalgia" - a NFT Art Exhibition,
小組在2021-22年期間舉辦了"Meta Nostalgia”
site visits to the SF Express warehouse and Lenovo New Retail
NFT藝術展導賞團，及實地考察了順豐倉庫和
More site visits will be arranged with the
聯想新零售中心，並計劃在疫情好轉後安排更多
centre were organized.
COVID situation getting better.
考察活動。
Consumer Engagement & Transparency
消費者參與及透明度
The workgroup agreed to focus on the initiative of 2D barcode
小組同意透過GS1 HK的1QR平台，推動二維碼
by the GS1HK 1QR platform. Surveys were
更廣泛應用；早前亦對零售商、品牌商和服務供
conducted with retailers, brands and solution providers to assess the
應商進行了調查，評估零售點的二維碼掃描能
migration, supported
2D
Barcode Scanning capabilities @POS, and to understand the
力，了解各持份者對應用二維碼的意見和經驗。
perspective and experiences of different stakeholders on applying 2D barcodes.
51
Efficient Consumer Response (ECR) Hong Kong ECR香港
Chairperson 主席 Swire Coca-Cola HK Ltd.太古可口可樂香港有限公司
Ms. Connie Yeung
楊小慧小姐
Accenture Company Ltd.埃森哲有限公司
Ms. Christina Wong
黃雪明小姐
Bausch & Lomb (HK) Ltd.博士倫(香港)有限公司
Mr. Johnny Wong
黃炳全先生
CHEP Hong Kong 集保香港
Mr. Philip Tan
譚家欣先生
Circle K Convenience Stores (HK) Ltd. OK便利店有限公司
Mr. Alan Law
羅炳倫先生
City Super Ltd.
Ms. Mona Liu
廖夢娜小姐
DKSH Hong Kong Ltd.大昌華嘉香港有限公司
Mr. Alex Wong
Getz Bros. & Co. (HK) Ltd.美國吉時兄弟(香港)有限公司
Mr. Philip Ho
Members 委員
何文錦先生
GlaxoSmithKline Consumer Healthcare (HK) Ltd.葛蘭素史克消費保健品(香港)有限公司 Ms. Joe Ho
何錦雯小姐
Golden Resources Development Ltd.金源米業有限公司
Ms. Betty Leung
梁佩貞小姐
Hi-Speed Supply Chain Ltd.海迅供應鏈有限公司
Mr. Johnson Kwong
鄺志聖先生
Hosptial Authority 醫院管理局
Mr. Benjamin Lee
李祥美先生
Jebsen & Co. Ltd.捷成洋行有限公司
Mr. Sean Tan
陳仕賢先生
Kimberly-Clark (HK) Ltd.金佰利香港有限公司
Mr. Alfred Liu
廖凱宏先生
Lam Soon Hong Kong Group 南順香港集團
Mr. Eric Chow
周昭揚先生
L'OREAL Hong Kong Ltd.歐萊雅香港有限公司
Ms. Kaylee Wong
黃詠恩小姐
Loscam (HK) Ltd.路凱(香港)
Mr. Louis Poon
潘俊華先生
Nestle Hong Kong Ltd.雀巢香港有限公司
Mr. Sun Yeung
楊建新先生
Power Hub Ltd.力泓有限公司
MR. Stephen Chan
陳鏡治先生
Procter & Gamble Hong Kong Ltd.香港寶潔有限公司
Mr. Tom Lin
連鈺鈿先生
Sa Sa International Holdings Ltd.莎莎國際控股有限公司
Mr. Laurent Wong
黃馬建先生
Unilever HK Ltd.香港聯合利華有限公司
Ms. Ellen Chien
簡毓汝小姐
Wyeth Nutrition Hong Kong 香港惠氏營養品
Ms. Traci Chow
周秀翹小姐
GS1 Hong Kong 香港貨品編碼協會
Ms. Anna Lin
林潔貽女士
GS1 Hong Kong 香港貨品編碼協會
Ms. Mignone Cheng
鄭逸齡女士
Ms. Christine Hong
康安蓓小姐
Ex-officio Member 當然委員
Secretariat 秘書處 GS1 Hong Kong 香港貨品編碼協會
52
Annual Report 年報/ 2022
「通商易」用戶委員會
ezTRADE Users Committee Composed of key ezTRADE users representing different sectors, the
由「通商易」各業界主要用戶組成，委員會討論了
committee discussed 2 key initiatives in 2022:
2個主要項目：
• DBS Bank and GS1 HK successfully launched a highly flexible and
·星展銀行與GS1 HK攜手推出由替代數據
efficient digital post-shipment trade financing solution powered by
驅動的供貨後貿易融資數碼方案，具備高度
alternative data. The solution enables small and medium-sized
靈活和高效特色。方案讓ezTRADE平台的
enterprises (SMEs) on ezTRADE platform to utilize their trade data
中小企利用自身貿易數據，直接以電子方式
to access trade financing in a digital and straight-through manner.
達成融資。
• GS1
HK supports
and joins the launch
of Commercial
Data
· GS1 HK支持並參與香港金融管理局
Interchange (CDI) by the Hong Kong Monetary Authority (HKMA).
(HKMA)推出的「商業數據通」(CDI)。作為
As the first batch of CDI participants, GS1 HK provides trusted
CDI首批參與機構，GS1 HK向銀行提供可靠
trade data to banks, this in turn streamlines and speeds up
的數碼貿易數據，為ezTRADE供應商提供
financial services to ezTRADE suppliers.
更精簡及更快捷的金融服務。
ezTRADE Users Committee「通商易」用戶委員會
Chairperson 主席 DFI Retail Group DFI 零售集圍
Ms. Wendy Lam
Members 委員 A.S. Watson Group 屈臣氏集團(香港)有限公司
Ms. Viney Leung
梁詠思女士
CUHK Medical Centre 香港中文大學醫院
Ms. Helen Ho
何愷玲女士
Maxim's Caterers Ltd 美心食品
Mr. Dennis Kuok
Zuellig Pharma Ltd 裕利醫藥有限公司
Mr. Andrew Wong
黃志賢先生
GS1 Hong Kong 香港貨品編碼協會
Ms. Anna Lin
林潔貽女士
GS1 Hong Kong 香港貨品編碼協會
Dr. Stephen Lam
林漢強博士
Mr. Vincent Lau
劉韋麟先生
Ex-officio Member 當然委 員
Secretariat
秘書處
GS1 Hong Kong 香港貨品編碼協會
中小企業諮詢委員會
SMEs Advisory Board (SMEAB) The SMEs Advisory Board (SMEAB) aims to foster SMEs to harness technology
and
innovation,
transform
for sustainable
growth
and
long-term prosperity.
中小企業諮詢委員會目的在於協助中小企發揮 創新科技的力量，變革達致可持續的長遠發展 和增長。
paid visit to VTC to explore the "earn & learn program" and "workplace
委員會於年內討論了如何提升1QR的知名度 及業界應用，並舉辦了2個專家工作坊，以及到 職業訓練局聽取有關VTC Earn & Learn學
learning and assessment" program.
計劃及職場學習及評核的簡介。
The Committee discussed the market awareness and adoption stratgeies of 1QR in the year under review, hosted 2 professional workshops and
SMEs Advisory Board (SMEAB)中小企業語詢委員會
E.P.S.A. Corporation Ltd. 億世集團有限公司
Mr. Simon Hui
許慶得先生
95 International Co Ltd. 95國限公司
Mr. Kenny Wong
黃耀明先生
China Aims Enterprises Ltd.華標企業有限公司（源生坊）
Mr. Duncan Ko
高照成先生
Crown Gas Stoves (Holdings) Co Ltd. 皇冠爐具(集團)有限公司
Ms. Joyce Lee
李蔓瑩女士
Kwok Kam Kee Cake Shop 郭錦記餅店
Mr. Martin Kwok
郭宇鈿先生
Mobicon Group Ltd. 萬保剛集團有限公司
Ms. Beryl Yeung
楊敏儀女士
Morita Biotech (HK) Company Ltd.森田藥粧(香港)有限公司
Ms. Erica Kwok
郭曉塋女士
Premier Living (Enterprises) Co Ltd. 卓越生活(企業)有限公司
Mr. Richard Chu
朱家源先生
SWIPE (Hong Kong) Ltd. 威寶(香港)有限公司
Ms. Timothy Cheung 張天文先生
Yick Fung Hong Cosmetic & Detergent Co億豐行化粧洗衣劑有限公司
Mr. Davis Chan
陳振邦先生
Yummy House International Ltd.美味棧國際有限公司
Mr. Eddie Lau
劉崇智先生
Vice-Chairman 副主席
Ex-officio Member 當然委員
GS1 Hong Kong 香港貨品編碼協會 GS1 Hong Kong 香港貨品編碼協會
Ms. Anna Lin
林潔貽女士
Mr. Lincoln Chan
陳志裕先生
Mr. Carlos Chik
戚嘉鍚先生
Secretariat 秘書處
GS1 Hong Kong 香港貨品編碼協會
54
Annual Report 年報/ 2022
Hong Kong Food and Beverage Industry Advisory Board
香港食品及飲品行業諮詢 委員會
The HK Food & Beverage Industry Advisory Board is an industry
本會於2018年成立的香港食品及飲品行業諮詢
platform set up by GS1 HK in 2018 with representations from industry
委員會，由業界協會、學者、主要業界持份者及
associations, academia & key industry stakeholders in the Food &
行業領袖組成，當中包括零售商、生產商及分
Beverage industry, including retailers, manufacturers and distributors.
銷商。
It aims to entail the vision to improve the supply chain efficiency for food
委員會的願景是期望能改善香港食品和飲品
& beverage industry in Hong Kong, thereby significantly enhancing food
行業的供應鏈效率，從而大幅提高食品安全性、
safety, improving service, strengthening business & brand sustainability,
改善服務質量、增強企業和品牌的可持績性、
enlarging consumer empowerment, and positioning Hong Kong at the
擴大消費者的力量，從而使香港在亞洲餐飲供應
forefront of F&B supply chain management in Asia.
鏈管理處於領先地位。
Various workgroups had bolstered a range of projects in 2021-22:
委員會各工作小組在2021-22年度推進了各項
計劃：
Supply Chain Management
供應鏈管理
GS1 HK has collaborated with Hong Kong Logistics Association (HKLA)
GS1 HK與香港物流協會和香港品質保證局
and Hong Kong Quality Assurance Agency (HKQAA) to kick-start a project
開展了由工商機構支援基金撥款資助的 《冷鏈
named "Guidelines for application of emerging technologies in cold chain
物流新興技術應用指南》項目。
logistics". The project has applied government funding under the Trade and
Industrial Organisation Support Fund (TSF).
科技和創新 小組在2021-22年期間實地考察了雲端廚房
Technology & Innovations
及順豐倉庫，並計劃在疫情好轉後安排更多考察
In 2021-22, site visits to Cloud Kitchen and SF Express warehouse were
活動。
arranged. More site visits will be arranged with the COVID situation getting better.
連結線上線下渠道 工作小組同意推進2D條碼的廣泛應用及
Omni-channel
GS1 HK的1QR平台，而特區政府的「鹽/糖」
The workgroup agreed to focus on the initiative of 2D barcode migration
標籤計劃亦響應。
together with the GS1 HK 1QR platform, which is also supported by the HK Government's "Salt/Sugar Label Scheme".
早前亦對零售商、品牌商和服務供應商進行了
Surveys were conducted with retailers, brands and solution providers to
各持份者對應用二維碼的意見和經驗。
調查，評估零售點的二維碼掃描能力，了解 assess the 2D Barcode Scanning capabilities @POS, and to understand the perspective and experiences of different stakeholders on applying 2D
公共政策
barcodes.
小組討論了廚餘及食品安全等項目 ，下一步是
安排與政府代表開會，分享業界的關注及意見。
Public Policy The workgroup agreed few key topics including food waste and food safety. Next step is to further arrange meetings with HK government representatives to share views with the industry.
55
Hong Kong Food and Beverage Industry Advisory Board 香港食品及飲品行業諮詢委員會
Chairperson 主席 Ms. May Chung
鍾美玲小姐
Fulum Group Holdings Ltd.富臨集團控股有限公司
Mr. Keith Wu
鄔錦安先生
Tsit Wing International Holdings Ltd.捷榮國際控股有限公司
Mr. Bernard Kam
金振邦先生
Bloomin, Brands, Inc.
Ms. Gail Chan
陳穎基小姐
Cafe de Coral Holdings Ltd.大家樂集團有限公司
Mr. Ivan Ng
吳子超先生
DCH Holdings Ltd.大昌行集團有限公司
Mr. Gordon Chan
陳子誠先生
foodpanda Hong Kong
Mr. Ronald Ho
何偉樂先生
FrieslandCampina (HK) Ltd.菲仕蘭(香港)有限公司
Ms. Daisy Kong
江凱盈小姐
Hong Kong Baptist University 香港浸會大學
Prof. Terence Lau
劉樂庭教授
Hung Fook Tong Group Holdings Ltd.鴻福堂集團控股有限公司
Mr. Donald Tse
謝寶達先生
Sun Fat Heung Food Products Ltd.新佛香食品有限公司
Mr. Jeff Law
羅孟慶先生
Swire Coca-Cola HK Ltd太古可口可樂香限公司
Ms. Connie Yeung
楊小慧小姐
Tai Hing Worldwide Development Ltd.太興環球發展有限公司
Mr. Federick Sin
冼偉洪先生
The Hong Kong Food Council 香港食品委員會
Mr. Kenneth Chan
陳建年先生
Ya ma to Logistics (HK) Ltd.雅瑪多運輸(香港)有限公司
Mr. Andy Heung
向秉中先生
Ztore 士多
Mr. Danny Shum
岑迪贊先生
GS1 Hong Kong香港貨品編碼協會
Ms. Anna Lin
林潔貽女士
GS1 Hong Kong香港貨品編碼協會
Ms. Mignone Cheng
鄭逸齡女士
Ms. Christine Hong
康安落小姐
Mi Cielo Company
Co-Vice Chairman 副主席
Ex-officio Member 當然委員
Secretariat 秘書處 GS1 Hong Kong香港貨品編碼協會
Annual Report 年報 / 2022
HK loT Industry Advisory Council
香港物聯網產業諮詢委員會
During 2021-22, a dialogue with Hon. Duncan Chiu, Legislative Councillor
2021-22年間安排與香港特區立法會議員
of HKSAR,
to exchange views on
HK's technology & innovations
邱達根見面，就本地科技創新發展和人才短缺
development and tackling talent shortage was arranged.
問題交換意見。
Sharing from Vocational Training Council (VTC) on the VTC Earn &
工作組亦邀得職業訓練局分享VTC Earn &
Learn Scheme and Workplace Learning & Assessment program, and a
Learn 職學計劃及職場學習及評核簡介，同時
guided tour to visit "Meta Nostalgia", a NFT Art Exhibition providing
安排參觀「Meta Nostalgia」導賞，結合沉浸式
immersive art experience, VR experiences, Digital Art Workshops and
藝術、VR體驗、數字藝術工作坊和NFT元素去
NFTs was held.
提供沉浸式體驗。
Hong Kong Internet of Things Industry Advisory Council 香港物聯網產業諮詢委員會
Chairperson主席 Dr. Toa Charm
湛家揚博士
Chow Tai Fook Jewellery Co. Ltd.周大福珠寶金行有限公司
Mr. Patrick Tsang
曾紹光先生
Hong Kong Computer Society 香港電腦會
Ir. Susanna Shen
孫工程師
ADT
Mr. Roger Tsang
曾定邦先生
Airport Authority Hong Kong 香港機場管理局
Ms. Lily Lai
黎秀琼女士
Avery Dennison Hong Kong B.V.
Mr. Jonson Yue
余頌源先生
Check Point Technologies Ltd
Mr. Argon Ho
何偉國先生
CUHK Medical Centre Limited 香港中文大學醫院
Mr. Michael Fung
FlexSystem Ltd.
Mr. Jackie Wong
Fukui Shell Nucleus Factory 福井製核所有限公司
Mr. David Wong
王俊傑先生
HKT Ltd. 香港電訊有限公司
Mr. Steve Ng
吳家隆先生
HL7 Hong Kong HL7香港
Mr. Pascal Tse
謝穎勤先生
Hong Kong Science and Technology Parks Corporation 香港科學園公司
Dr. Crystal Fok
霍露明博士
Jebsen Group 捷成集團
Mr. Brian Chan
陳煜民先生
Kerry Logistics Network Ltd.嘉里物流聯網有限公司
Mr. Ernest Cheung
張祖倫先生
SP Infinite Technology Ltd.安寶創科有限公司
Mr. John Wong
黃偉進先生
The Chartered Institute of Logistics & Transport in Hong Kong 香港運輸物流學會
Dr. Venus Lun
霞博士 倫婉
OpenCertHub
Vice-Chairman 副主席
Members 委員
馮達成先生
黃子傑先生
Honorary Advisors 名譽顧問 Hong Kong Cyberport Management Company Ltd.香港數碼港管理有限公司
Mr. Eric Chan
陳思源先生
Legislative Councillor of the HKSAR Government 香港特別行政區立法會
Ir. Dr the Hon
盧偉國議員,
Lo Wai Kwok,
SBS, MH, JP
SBS, MH, JP
Ex-officio Member 當然委員 GS1 Hong Kong 香港貨品編碼協會
Ms. Anna Lin
林潔貽女士
GS1 Hong Kong 香港貨品編碼協會
Ms. Mignone Cheng
鄭逸齡女士
Mr. Sunny Leung
梁兆基先生
Secretariat 秘書處 GS1 Hong Kong 香港貨品編碼協會
57
Our Industries 我們服務的行業 GS1's open, neutral, global standards create a strong foundation for
doing business that help our members in different industries, including Omni-channel & Consumer Goods, Food and Food Services, Healthcare,
Innovations & Technology, Transport and Logistics, Financial Services, etc. GS1的開放、中立及國際標準為不同行業的會員提供一個穩健基礎，當中包括全渠道零售及
消費品、食品及餐飲服務、醫療護理、創新及科技、運輸及物流業務、金融服務等行業領域。
59
Omni-channel Retail and Consumer Goods
全渠道零售及消費品
8、Q如
Purpose-driven and Integrated Retailing 以宗旨導向及融合的零售模式
60
Shoppers are expecting not only quality products and engaging shopping journey, but also personalisation, alternative payment options, purpose-driven practice and data protection policy.
現今消費者不僅期望獲得優質的產品和 互動的消費體驗 ，還希望有個人化體驗、 其他付款方法選擇、以宗旨導向的策略 以及保障數據安全措施。
GS1 global standards remain to be the backbone for retailers to "Go Digital • Go Smart • Go GBA • Go Green" amid the increasing sophisticated market, supporting to enhance access to omni-channel, new markets and beyond.
縱然市場環境日漸複雜 ，GS1全球標
準仍然是零售商「數碼化、智能化、走向 大灣區、走向綠色發展(Go Digital • Go Smart • Go GBA • Go Green)」
的基礎，幫助企業全渠道銷售、拓展新市 場及其他機遇。
Annual Report 年報 / 2022
2021/2022年主要舉措
Key initiatives 2021/ 2022
Paving the Way to Global Migration to 2D Barcode/ QR Code
為全球邁向應用2D條碼/QR碼做好準備
· Supported global transition from linear ID barcodes to new, more
·本會支持全球零售業需由1D條碼轉向更新、
capable 2D barcodes / QR code, aiming at retail POS scanners capable
能載有更多資訊的2D條碼（二維條碼）/
of reading and processing both ID & 2D barcodes by the end of 2027
QR碼，並於2027年達至全球零售收銀結帳
globally.
系統可掃描及讀取1D及2D條碼的目標。
· To support the 2D barcodes/ QR codes initiative, GS1 HK launched
·為推動2D條碼/ QR碼的倡議，GS1 HK於
1QR product information platform in March 2022. As a complementary
2022年3月推出了1QR產品訊息平台，免費
1QR comprises diverse
供8,000名企業會員使用。1QR涵蓋多元化
information such as product specifications, incentives, certificates,
資訊，包括產品資料、優惠、證書認證、追蹤
track-and-trace, authentication, bringing a one-stop "scan & search"
追溯、防偽驗證等，為消費帶來一站式「掃碼、
experience to consumers.
搜尋」體驗。
tool
for our 8,000 corporate members,
· 2D barcode migration together with the GS1 HK 1QR platform are also supported by the HK Government's "Salt/ Sugar Label Scheme".
·應用2D條碼倡議以及1QR獲香港政府「鹽/
糖」標籤計劃支持。
· During year 2021/22, over 1,339 members listed their products on 1QR
·於2021/22年度，超過1,339名會員將產品
上載至1QR平台上。
platform.
As we are planning to list our products on different e-commerce platforms, we believe '1QR' can help engage more customers and encourage repeated purchases. We can also check the scan activities in real-time to analyse market responses and adjust our strategies accordingly. 我們打算將產品在不同電商平台上架，相信1QR能增加顧客與我們互動及重覆回購
機會，同時公司也可查看掃描紀錄、分析市場反應，作出適當策略調整。 Siu Chor Kee Founder of Ocean Empire
蕭楚基 海皇粥店創辦人
Unleashing Cross-Border Commerce Opportunities
開拓跨境貿易商機
· Committed to supporting our members' needs in creating online sales
·為幫助會員開拓網上銷售商機及跨境貿易，
opportunities and cross-border trade, GS1 Hong Kong have been
GS1 HK與多個市場夥伴合作提供一系列
continuously partnering with different market experts to put forward
計劃和服務，包括:信港商城及支援企業拓展
a myriad of programmes and services, which include Hong Kong
海外市場。
Trusted Market and supporting support members to sell globally.
·信港商城 提供一站式的方案，讓企業可透
· Hong Kong Trusted Market: provides one-stop solution for businesses
更快更易透過跨境店商於中國售賣貨品，
to sell their products to China market via cross-border commerce easier
尤其是醫療及保健和美容業產品。方案更會
& faster, especially for the medical, healthcare and beauty sectors. Online
& offline
marketing
service
will
also
be
provided,
with
anti-counterfeiting "REAL Barcode/ REAL QR" to ensure the authenticity
提供線上線下營銷服務，以及防偽方案
「真的碼/ REAL QR」確保產品從源頭的 真確性。
of the products' source.
61
· Sell Globally via e-Marketplaces: GS1 HK continuously supports
·透過電商售開拓全球市場:GS1 HK續支援
members to open up new sales channels on eBay, Amazon, Google,
企業拓展海外市場，於主要電商如eBay、
Alibaba, HKTVmall etc. An eBook "Amazon Seller Journey” was
Amazon、Google、阿里巴巴、HKTVmall
published to educate members how to sell on Amazon. We have also
等銷售產品，更推出了「Amazon Seller
started partnership with Google to enable members start selling on
Journey」電子刊物，指導會員如何於
Google. A series of seminars and webinars organised to help members
Amazon上售賣產品。本會亦與Google
understand the values of GTIN for online commerce.
合作，讓會員可以於Google上銷售。此外，
還舉行了一系列網上及實體研討會，助會員
了解條碼於線上商貿的價值。
Boosting Sales Effectively
更有效地刺激銷售
· Digital coupons have become one of the most effective ways to boost
·派發電子優惠券已是有效刺激銷售的方法。
sales. GS1 HK continues to provide Digital Coupon solution, offering
GS1 HK繼續提供電子優惠券方案，讓企業
a simple, traceable & measurable way for marketing campaigns with
推出營銷推廣活動時，可應用簡單、可追溯、
coupons. In 2021/ 22, some hotels & restaurants have deployed the
可量度成效的優惠券。於2021/ 22年度，有
solution.
酒店及餐廳應用了方案。
The management understands changes are needed so that we can benefit from online shopping and takeaway trends, and diversify our business. The costeffective digital coupon can help increase sales quickly, also demonstrate our resolution towards digitalization. 管理層明白必須轉型才能迎合新時代網購及外賣趨勢 ，令公司業務多元化。利用電子優惠券去
推廣優惠活動，能低成本且迅速地提升銷售，算是我們邁向數碼化一步。 Robert Tsai Chuen Sui Managing Director of Wu Kong Shanghai Restaurant
蔡傳瑞
滬江飯店總經理
REAL Barcode/ QR - Product Authentication, Consumer Engagement, Channel Management and Anti-phishing
「真的碼」解決方案-產品認證、消費者 互動、渠道管理及防範網絡釣魚
· Embedded with an internationally patented anti-counterfeit technology,
· GS1 HK「真的碼」/ QR碼解決方案為一個
GS1 Hong Kong's REAL Barcode/ QR has been adopted by a number
應用了專利的產品認證科技的防偽方案，
of leading local retail brands in jewelry, traditional mooncake brands,
已獲多間本地珠寶、傳統月餅品牌、健康
wellness products, cosmetics, industrial products sectors.
產品、化妝品和電子配件品牌採用。
· The solution is also an effective tool for brands to engage their customers
·方案亦可幫助品牌有效地與消費者互動
(e.g. provide warranty registration), combat parallel products and
（例如登記保養）、打擊水貨及預防釣魚網站。
protect brands against phishing. ·超過200萬件貨品已載有REAL二維碼
· More than 2 million items are tagged with REAL QR code.
標籤。
We are using REAL QR on every product package, so that consumers can simply scan a code to check its authenticity, giving them a peace of mind and confidence.
我們在每件產品包裝都貼上『真的碼』，方便消費者簡單掃描便可驗証口罩真偽，買時更安心、 對品牌更有信心。 Oliver Chiu CTO of Creative Technology Development Ltd
62
招景亮
創靈科技發展有限公司首席科技總監
Annual Report 年報 / 2022
Digital & E-commerce Sharing Sessions
數碼及電子商貿分享環節
· Close to 40 "Go Digital" webinars and workshops were held engaging
·舉辦了接近40場「Go Digital」網上研討會
more than 1,700 participants, either hosted by or jointly organized with
及工作坊，吸引超過1,700位參與者。活動
major retail and e-commerce leaders like Alibaba, eBay, JD.com, Google,
由GS1 HK舉辦，或者是與各大零售及電商
as well as statutory organisations and industry associations such as
平台如阿里巴巴、eBay、京東、Google等，
HKMA, HKTDC, HKPC, HKRMA and more.
以及法定組織和行業協會如香港管理專業
協會、香港貿易發展局、香港生產力促進局、
· We continue to collaborate with OpenCertHub to offer the "Retail Supply
香港零售管理協會等合作舉辦。
& Big Data Analytics" training course via a "video-on-demand" approach, which was joined by industry practitioners from jewelry industry.
·繼續與OpenCertHub合作，按需要提供
Barcode
「智慧零售供應鏈及大數據分析」培訓課程
authentication) role-based certificates were issued to students who
視頻，並向通過考試的參加者頒發具雙重
passed the exam.
驗證（區塊鏈及GS1「真的碼」）證書。有珠寶
Dual-security (with
blockchain
and
GS1
HK
REAL
從業員參加了培訓。
Consumer Caring Scheme 2021
貼心企業嘉許計劃2021
· GS1 HK's Consumer Caring Scheme had recognised 85 companies for
·GS1 HK的「貼心企業嘉許計劃」嘉許了85
their outstanding performance and practices in pursuing consumer care,
間於貼心為消費者上表現傑出的企業，當中
of which 58 companies are distinguished for their 5 or more years of
有58間企業已是連績5年或以上堅守「以客
commitment.
為先」理念。
· The award saw new joiners from e-commerce platforms & retailers,
·新加入計劃的企業包括電商平台及零售商，
demonstrating the significant role of consumer caring strategies in both
彰顯貼心服務於線上及實體營銷同樣重要。
online & offline business.
63
Food and Food Services
食品及餐飲服務
Enhancing Food Supply Chain Transparency & Sustainability to Boost Consumer Trust 提升食品供應鏈透明度及 可持續性加強消費者信心 The increasing paces of innovation and technology development have impacted the way how food is produced, distributed and purchased. However, food safety remained the top concern of consumers. They not only demand better quality and more variety, but also transparency, traceability, sustainability and safety in food supply chains.
GS1 Hong Kong has been promoting the use of digital & smart technologies, global standards, as well as providing consultancy to food companies, enabling a smarter, more traceable, sustainable and safer food ecosystem in Hong Kong.
64
不斷加快的創新科技發展正改變著食品 的生產、分配和購買方式。然而，食品安全 仍然是消費者最關心的問題。他們不僅 需要更好的質量和更多的種類，還期望 食品公司能提升供應鏈透明度、可追溯性、 可持續性和安全性。
GS1 Hong Kong一直推動食品企業 應用數碼及智能科技、全球標準，並提供 專業諮詢服務，在香港打造更智能、更可 追溯、更可持續發展和更安全的食品生態 系統。
Annual Report 年報 / 2022
2021/2022年主要舉措
Key initiatives 2021/ 2022 8th Quality Food Scheme & 2nd Quality Food Scheme+
第8屆食品計劃及首屆優質食品計劃+
· 22 food and food services companies were recognised at the Quality
·「優質食品計劃」及「優質食品計劃+」共嘉許了
Food Scheme & Quality Food Scheme+, among which 14 enterprises
22間食品及餐飲服務企業，當中有14間企業
were recognised with the highest honour - Diamond Enterprises.
獲得最高榮譽嘉許— —鑽石企業。
· Among the 22 awarded companies, 18 of them participated in the
· 22間得獎企業當中，有18間參加了進階版
provides
「優質食品計劃+」。該計劃參照3大國際標準
all-rounded food safety & traceability assessment based on 3
進行評審-GS1全球追溯標準(GTS)、
advanced
edition
international
-
Quality
standards
-
Food
ISO
Scheme+,
22000,
HACCP
which &
GS1
Global
ISO 22000食品安全管理體系標準和HACCP 食品安全控制標準。
Traceability Standard.
· Both of the Schemes helps food enterprises to reduce and control risk,
· 兩個計劃旨在幫助食品企業減低及控制風險、
ensure product quality, traceability and food safety, which in turn
確保產品質素、可追溯性及食品安全，從而保障
safeguards consumers' health and build brand reputation.
消費者及建立品牌形象。
If the food industry wishes to improve sustainability of the industry, consumers will need to trust how food is produced, manufactured, distributed, sold and governed, with confidence that information about these processes is both accessible and transparent. 食品業界要可持續發展，消費者必須對食品的生產、製作、配送、銷售及監管等過程有著充份信任，並確信 能隨時掌握其中資訊。 May Chung Former General Manager of Nestle Hong Kong Ltd. Chairperson of Hong Kong Food and Beverage
Industry Advisory Board of GS1 Hong Kong
鍾美玲女士 前雀巢香港有限公司總經理、
GS1 HK食品及飲品行業 諮詢委員會主席
Food Safety Forum 2022
食品安全論壇2022
· The Food Safety Forum was held on 31 August, 2022 in physical and
· 食品安全論壇於2022年8月3丄日舉行，以線上 及實體形式同步進行。
virtual formats. · Themed "Food Safety in Times of Crisis Rethink, Reret, Revive, the
· 主題為「重塑、重整、重生 - 應對食品安全挑戰」
&
的論壇，再次成為行業專家及從業員交流的
practitioners to share insights & experiences in technology &
平台，分享應用創新科技見解及經驗，提升消費
innovations to enhance consumer trust & food safety management.
者信心及食品安全管理。
Forum
was
once
again
the
platform
· Over 400 delegates joined the event.
for
industry
experts
· 活動匯聚了超過400位與會者。
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Food safety is an issue that entails tripartite collaboration of the Government, the trade and the public. We would continue working closely with all stakeholders in making Hong Kong a healthy city where consumers can enjoy food that is safe for human consumption. 食品安全是一個需要政府、業界和公眾三方合作的議題。我們會繼續與所有持份者緊密合作 ， 讓消費者安心享用食物，推動香港成為更健康城市。 Mr. Tse Chin-wan, Secretary for Environment and Ecology of the HKSAR Government
謝展寰先生 環境及生態局局長 香港特區政府
Supply Chain Digitalisation of Food Industry
食品行業供應鏈數碼化
· GS1 Hong Kong continued to support restaurant chains & food
· GS1 Hong Kong繼續支援連鎖餐廳和食品
companies to deploy Smart Operations Solution & supply chain
企業推動智能運營解決方案和供應鏈數 碼化。
digitalization.
· Through the adoption of loT devices, data analytics & ezTRACK platform, GS1 HK has supported various food companies & restaurant chain to ensure food quality control, increase productivity and
· 透過採用物聯網設備、數據分析和ezTRACK 平台，GS1 HK幫助各食品企業和連鎖餐廳 確保食品質素，提高生產力和營運效率。
operational efficiency. · GS1 Hong Kong也幫助食品行業打造數碼化
· GS1 Hong Kong has also supported food industry in supply chain digitalization. Our Smart Professional Services (SPS) Team reviewed the overall supply chain process of International Gourmet Foods Ltd and
suggested a supply chain modernization blueprint & roadmap to
供應鏈，本會的智慧專業服務團隊(SPS)審視 了寰宇美食的供應鏈流程，並制定出供應鏈 現代化的設計規劃及路線圖，幫助公司提升 可追溯性及效率。
enhance the company's traceability & efficiency. · Food traceability and supply chain 4.0 trainings were held to enhance knowledge of industry practitioners.
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· 本會也舉行了食品追躍追溯及供應鏈4.0培訓， 提升行業從業員知識。
Annual Report 年報 / 2022
Food Seminars, Workshops & Trainings
食品研討會、工作坊及培訓
· In 2021-2022, we have refined the Food Traceability and Safety
· 於2021-2022年，我們完善了食品追溯和安全
Certificate training with a data-driven approach, and to emphasize on
證書的培訓範疇，以數據為基礎，涵蓋數碼化
Digitalisation and Industry 4.0.
及工業4.0。
· 7 seminars/webinars were conducted to provide the food industry with
· 舉辦了7場研討會/網上研討會，為食品行業
updated trends, tips and regulations on food safety, digital commerce
提供有關食品安全、數碼商貿和跨境貿易的
and cross-border trade. The webinars were attended by over 200
最新趨勢、要訣和規範，並吸引了超過200名
audiences.
參與者。
· We co-organised seminars, workshops & webinars with IFSA, IDA,
· 本會與國際食品安全協會、稻苗飲食專業學會、
HKSTLA, HKLA, SGS HK, etc. to keep the industry updated about
香港航運物流協會、香港物流協會、SGS HK等
latest trends, key topics include food safety & traceability, cold chain
聯合舉辦研討會、工作坊及網上研討會，讓業界
management, food product authentication, cross-border eCommerce
掌握最新行業趨勢，涵蓋食品安全及追蹤追溯、
etc.
冷鏈管理、食品驗證、跨境電商等範疇。
Public Advocacy and Collaboration
政策倡儀及合作
· GS1 HK's CEO continues to be one of the 3 HK representatives at
· GS1 HK總裁繼續為亞太經合組織糧食安全
APEC Policy Partnership on Food Security (PPFS). APEC Ministers
政策夥伴關係(PPFS)的三名香港代表之一。
Responsible for Food Security had endorsed the Implementation plan
亞太經合組織糧食安全部長通過「2030年
in 2022 of the Food Security Roadmap Towards 2030 as part of their
糧食安全路徑圖」實施計劃。
official Ministerial statement. · 路徑圖提供實施政策的建議，以更廣泛地於 · The roadmap included recommendations to implement policies for
wider adoption of global data standards for food and agriculture
食品和農產品上應用全球數據標準，提升食品 供應鏈可視化、可追溯性及互聯互通。
products for enhancement in supply chain visibility, traceability and · 本會與環境及生態局（食物）及食物安全中心
interoperability in food system.
進行會議，探討GS1 HK可如何協助推動行業 · We have conducted meetings with The Environment and Ecology
應用預先包裝食品「鹽/糖」標籤計劃。
Bureau - Food Branch and The Centre for Food Safety to explore how GS1 HK could support in promoting the "Salt / Sugar Label Scheme"
to the industry.
We need to diversify and digitalise our business to stay ahead of the dynamic market environment. Thanks to GS1 HK's consultancy service, we are able to identify the existing shortfall against industry benchmark. 我們必需拓展多元化和數碼化業務，以應對瞬息萬變的市場並保持優勢。GS1 HK的顧問服務讓我們能
根據行業標準、探查公司不足之處。 Mr. Gordon Chan Deputy General Manager, Food Manufacturing & Processing DCH Food Group
陳子誠 食品加工及製造副總經理（香港食品）
大昌行集團
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Healthcare醫療護理
Enabling a Trusted Supply Chain with Visibility & Efficiency 提升透明度及效率 塑造可信醫療供應鏈
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The pandemic and other factors have driven the importance of efficient and resilient healthcare. Technology, innovation and global standards are enabling healthcare organisations to make more informed decision with enhanced visibility, traceability and accuracy in supply chain.
疫情及其他因素令醫療效率及彈性變得 更為重要。科技、創新及全球標準的應用， 讓醫療機構能透過更可視化、更具追溯力 及準確的供應鏈，去作出更合適的決策。
GS1 Hong Kong has been actively engaging healthcare stakeholders in Hong Kong to adopt global standards and technologies, which in turn ensures a trusted healthcare supply chain, and ultimately, patient safety.
GS1 Hong Kong一直積極推動本港
醫療行業持份者應用全球標準及科技， 以確保醫療供應鏈更可信，最終保障用家 安全。
Annual Report 年報/ 2022
2021/2022年主要舉措
Key Initiatives 2021/2022 GS1 DataMatrix Requirement on Drug Packaging by Hospital Authority
醫院管理局要求藥品銷售包裝上應用
· In April 2022, Hospital Authority officially announced the requirement
· 2022年4月，醫院管理局正式宣佈要求在藥品
of using GS1 Standard Unique Identifier - GS1 DataMatrix on Outer
包裝上應用GS1獨有識別標準-GS1 Data
Packaging of Pharmaceutical Products.
Matrix®
GS1 DataMatrix
DataMatrix
· GS1 HK 編制及更新了GS1 DataMatrix
Implementation Guideline to help the Hospital Authority and its
實施指南，讓醫院管理局及其供應商可以更 了解標準，及如何正確地應用。
· GS1
HK
has
developed
and
updated
the
GS1
suppliers better understand the standards and how the implementation process should be carried out correctly.
· GS1 HK還為供應商及醫療行業協會舉辦了
· GS1 HK had also offered 2 training workshops on GS1 Data Matrix implementation to suppliers and healthcare associations, which was
2場關於GS1 DataMatrix 應用的工作坊， 有70人參加。
joined by 70 participants. · In-house healthcare trainings were also provided to healthcare
· 為香港中文大學醫院及奧利佳的醫護人員及 相關人士進行內部醫療保健培訓。
providers including Chinese University of Hong Kong Medical Centre and DCH Auriga.
The GS1 barcode is crucial to our drug inventory system and daily management by reducing errors in drug supply, ensuring safe medication outcome and increasing operational efficiency.
GS1條碼對藥品庫存及日常使用管理非常重要 ，有助減低藥品供應出錯 、提升用藥安全、增加營運 效率。 Dr. Fung Hong
CEO, CUHK Medical Centre
馮康 中大醫院行政總裁
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Industry Trainings and Advocacy
行業拓展活動及培訓
· Participated as the core member of the Food & Healthcare Bureau
· 本會是食物及衛生局旗下電子健康紀錄資料及 信息標準工作小組的主要成員之一。
Working Group on eHealth Record and Information Standards (eHR).
· In addition to GS1 DataMatrix Implementation training, we also offered training courses covering healthcare supply and Electronic Data
Interchange (EDI).
Smart Operations in Healthcare for Regulatory Compliance · GS1 HK has also supported International Medical Co. Ltd. (TIMC), an
· 除了提供GS1 DataMatrix實施培訓，我們 也提供了醫療供應及電子數據交換 (EDI, Electronic Data Interchange)相關 培訓。
醫療保健行業應用智慧營運符合 監管要求
established distributor for medicine and healthcare products, to deploy
·GSl HK也幫助醫藥保健品供應商全球藥業
Smart Operations in different warehouses in Hong Kong to log down
有限公司(全球藥業)於港九有多個倉庫上應用 「智慧營運」方案，自動記錄溫度及濕度，讓 他們符合衛生署規定藥品批發商需提供溫度 濕度記錄的續牌要求。
temperature and humidity records automatically. This in turn supports
them fulfil the renewal requirements for drug license for wholesale dealers required by the DoH.
· The solution also supported TIMC to reduce manpower expenses by HK$200,000 yearly.
· 方案同時助全球藥業減省每年HK$200,000 人力成本。
The Smart Operations solution has boosted our daily operation efficiencies, presented the product storage data at a glance on dashboard, ensured our drugs and healthcare products' quality, as well as satisfied authorities' regulation more easily. We will explore more smart supply chain solutions which will help address customers' requirements and uphold product safety. 智慧營運方案提升了我們日常營運效率，讓我們能簡單地透過dashboard一覽環境數據，確保醫藥
保健品的品質並更易滿足監管要求。我們會密切審視更多智慧供應鏈技術，以回應客戶要求及確保 用家安全。 Joseph Lun Chairman of The International Medical Co. Ltd.
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倫洪楷
全球藥業有限公司主席
Innovation & Technology (l&T)
創新及科技
Propelling Business Growth with Ongoing Digital Transformation 持續數碼轉型推進業務增長 Digital transformation is a journey, an ongoing process of change and development that supports companies to improve operational efficiency, enhance customer experiences for future business growth. In addition to innovative technologies, global standards are also key drivers & enablers of the transformation.
數碼轉型是一個持續的旅程，需要不斷 變革和發展，才可以幫助企業提升營運 效率、改善消費體驗，以促進未來業務
GS1 HK has been actively promoting the adoption of standard-based solutions & services, including barcodes, EPC/ RFID, Internet of Things etc, empowering smarter business and fostering digital and smart capabilities for the HK society.
GS1 HK一直積極推動行業應用以標準 為基礎的方案及服務，包括條碼、EPC/ RFID、物聯網等，讓業務變得更智能化
增長。除創新科技外，全球標準也是帶動 及實現轉型的關鍵。
的同時，強化香港的數礴及智能科技能力 底蘊。
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2021/2022年主要舉措
Key initiatives 2021/ 2022 The Hong Kong ICT Awards - Smart Mobility Awards 2022
香港資訊及通訊科技獎-智慧出行獎2022
· For the 5th consecutive year, GS1 Hong Kong was appointed by the
· 本會連續第5年獲政府資訊科技總監辦公室
Office of the Government Chief Information Officer (OGCIO) to be the
(OGCIO)委任為「香港資訊及通訊科技獎 -
Leading Organiser for the ICT Awards - Smart Mobility Solution.
智能出行獎」的籌辦機構。
· Aiming to encourage and promote the development & adoption of
·獎項旨在鼓勵業界應用及拓展資訊及通訊
information and communication technology (ICT) applications, the
科技，並表彰於應用創新科技上表現傑出的
Award recognizes innovative solutions that create a more convenient,
企業，為市民及旅客帶來更方便、更安全及更有
safer and more efficient environment for citizens and tourists.
效率的環境。
· 88 entries from the 3 Award Schemes - Smart Transport, Smart Logistics
·「智慧出行獎」三個組別-智慧交通、智慧物流
and Smart Tourism were received, which is a record high since GS1 HK
及智慧旅遊共收到88間機構報名參與，為
organsied the Award 5 years ago.
GS1 HL籌辦獎項5年來最多參賽作品。
· 12 awardees were crowned and documented in a casebook to recognise
·・12間機構獲獎，並輯錄於編彚內，表揚他們的
their efforts, in which "Smart Mobility Grand Award" & "Smart Mobility
成就。當中「智慧出行大獎」及「智慧出行(智慧
(Smart Transport) Gold Award)" winner - The Flight Token of Airport
交通)金獎」得主香港國際機場的「登機易」更」 全年大獎 「 奪得 。
Authority Hong Kong won the "Award of the Year".
· For the first time over the years. Smart Mobility Grand Award winner won the top accolade - Award of the Year.
· 本年度亦是「智慧出行大獎」得主首次奪得最高 榮譽「全年大獎」。
The Hong Kong ICT Awards has served as a perfect platform on which local ICT innovators can make themselves known to the industry and gain greater exposure to the Mainland and overseas markets.
香港資訊及通訊科技獎為香港創科界提供了一個極佳的平台 ，讓資訊及通訊科技專才 在業界內打出名堂，拓展內地和海外市場。 The Hon Michael WONG Wai-lun, GBS, JP Deputy Financial Secretary, HKSAR Government
Valued Partner Programme (VPP)
黃偉倫,GBS, JP 財政司副司長
價值夥伴計劃
· A total of 24 vendors with diversified solution & services joined the
· 24間提供多元化方案及服務的供應商參加了
programme, and participated in business matching & networking
計劃，並參與了商業配對及聯誼活動等，共同
activities to co-create success and business growth.
創造機遇，帶來業務增長。
· We have further extended the VPP to Telecommunications and Finance
·參加計劃的行業延伸到電訊及金融服務行業，
Services sectors such as banks and financial companies, including
包括香港寬頻、星展銀行、招商永隆銀行等。
HKBN, DBS, Wing Lung Bank, etc.
Annual Report 年報 / 2022
loT/ EPC Training
物聯網/ EPC培訓課程
· Continued to offer free webinars and short courses as part of our
· 繼續提供一系列Go Smart-物聯網系列
"Go Smart - loT Series Training", covering topics like smart retail,
培訓，包括免費網上研討會及短期課程，內容
operations, digital twins, big data and analytics, NFT, meterverse,
涵蓋智慧零售、營運、數碼分身、大數據及
technology trends etc, which was joined by over 150 industry
分析、NFT、元宇宙、科技發展等，吸引超過
practitioners.
150位行業專家參加。
I&T Industry Engagement
創科行業拓展
· Participated in the 17th plenary Meeting of the Hong Kong/ Guangdong
· 參與了政府資訊科技總監辦公室舉行的「粵港
Expert Group on Co-operation in Informatisation hosted by OGCIO
信息化合作專責小組第十七次會議」，在香港
in HK held through video conference. GS1 HK shared the latest
以視像形式連接廣州。本會分享了已獲廣東省
development progress of "Industrial Internet Identification Project",,
通信管理局確定入庫的「工業互聯網標識解
which was approved by Guangdong Communications Administration.
析創新專案平台」的發
· Co-organised the 16th Guangdong-Hong Kong Internet of Things
· 聯合舉辦於網上進行的第十六屆粤港物聯網
Summit held online' GS1 HK invited HK speakers and provided venue
高峰論壇。GS1 HK邀請了香港的演講嘉實，
for gathering HK speaker & Government officials to join the Summit
還安排了與會者（包括演講嘉賓及政府官員）
online at GS1 HK Office. Experts from Guangdong & HK exchanged
於GS1 HK辦公室聚首一堂參與論壇，透過
insights on future loT applications & developments.
網上連接廣州會場。粤港兩地專家交流了未來
物聯網應用及發展。
· Co-organised the 11th edition of Guangdong-Hong
Kong
loT
Competition, in which 19 solutions were awarded among 200
· 本會也聯合舉辦了「第11屆粤港物聯網大賽」，
applications. 2 of the awarded solutions were winning entries from
共收到200個報名，當中19個方案獲得嘉許。
"Hong Kong ICT Awards 2021 - Smart Mobility Award".
獲嘉許方案當中，有2個為「香港資訊及通訊 科技獎2021 - 智慧出行獎」得獎公司。
· Actively participated in a Guangdong provincial project called the "China Industrial Internet Identification Resolution Infrastructure" as
· 獲中國信息通信研究院邀請，積極參與「工業
invited by The China Academy of Information & Communications
互聯網標識解析創新專案平台」建設。本會提交
Technology (CAICT). GS1 HK had submitted a proposal to build a
建議書，提倡建立一個基於GS1全球標準的
platform based on GS1 Global Standard connected to the China's
平台對接中國工業互聯網。該建設已於2022年
Industrial Internet. The proposal has been approved in July 2022 and
7月獲廣東省通信管理局確定入庫，並已於
kick started on 2022 Q4.
2022年第四季開始。
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· As one of founding members of the GBA Standards Alliance to promote standards adoption in GBA for standardization & interconnectivity, GS1 HK participated in discussions & contributed comments to the development draft of "SME Digital Maturity Assessment Model"
· 本會為粵港澳大灣區標準創新聯盟的創會成員 之一，以推進大灣區發展及創新標準化。 GS1 HK於2022年3月就擬定「中小企業數字 化成熟度評價規範」提交意見。
in March 2022.
Smart Business Innovation Centre
智慧科技創新中心
· With 6 thematic zones (smart retail & omni-channel, enterprise trading
· 涵蓋6個主題區域，包括智慧零售及全渠道 商貿、企業貿易方案、智慧物流、智慧醫療護理、 智慧營運和行業嘉許，智慧科技創新中心為 業界提供平台，讓商界體驗物聯網/ EPC相關 方案，以及人工智能、視像分析、傳感器設備及 數據分析等智慧科技。
services, smart logistics, smart healthcare, smart operations & industry
recognition), the Centre continues to serve as an industry platform for companies to experience loT/EPC-related solutions, as well as Smart
Business systems empowered by Al, video analytics, sensor network and data analytics.
· Total number of physical visitors in 2021/22 was 533, 30% more than the previous year, including Government Officials fram The Food and Health
Bureau, industry associations, business sector, as well as university
· 於2021/22年，共有533位人士參觀了中心， 比往年多30% ，包括政府部門如食物及衛生局、 行業協會、業界代表及大學生。
students.
· The virtual tour of the Centre was launched in June 2022, and have attracted over 320 online visitors till August 2022.
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· 於2022年6月推出智慧科技創新中心虛擬 導賞，及至2022年8月已吸引超過320名人士 於網上參觀中心。
Transport and Logistics
運輸及物流業
Accelerating Supply Chain Digitalisation 加速供應鏈數碼化 Whereas the pandemic unveiled how vulnerable global supply chains can be, increasing complexity in geopolitical situations, consumers' demand for next day delivery and free returns, manpower shortages, the need for end-toend visibility etc. are posing additional challenges to the industry.
疫情暴露了全球供應鏈的脆弱性，而其他 更複雜因素，例如地緣政治風險、消費者
GS1 Hong Kong plays a critical role to facilitate interoperability between systems and processes along the supply chain, decluttering its complexity. Using the data captured from GS1 standard-based digitalised solutions ensures real-time knowledge of where goods are, from source to point-of-sale to returns, which guarantees enhanced supply chain visibility and sustainability, thereby better serve the clients and end-consumers.
GS1 Hong Kong在促進供應鏈系統
對次日送達和免費退貨的要求、人力 短缺、供應鏈點到點的透明度等，都對 行業構成許多挑戰。
和流程之間的互操作性方面發揮著關鍵
作用，化解供應鏈的複雜性。使用從基於 善用以GS1標準的數碼方案 擷取出的
數據，可用來掌握由源頭到銷售點以至 退貨的即時情況，提升供應鏈的可見程度 及可持續性，從而為客戶和消費者提供 更佳服務。
Key initiatives 2021/ 2022
2021/2022年主要舉措
China Customs' "Declaration by GTIN" Initiative
中國海關「條碼報關」項目
· From 1 Jan 2022, GTIN has been required as a mandatory field in China Customs' import/export declaration, for several categories covering
· 自2022年1月起，中國海關對6類進口產品
infant food, wheaten food, biscuits, beer, imported wines & liquors,
包括嬰幼兒食品、麵食、餅乾、啤酒、洋酒、
cosmetics.
化妝品等6項產品。
· The "Declaration by GTIN" initiative provides a convenient and fast
報關，增設條碼(GTIN)為必填欄目，產品類別
· 企業只需以「憑碼申報」功能即可快捷俐落地
method for companies to complete the declaration form "within
「秒速」完成進口中國報關程序，以自動填寫
seconds" through the intelligent autofill instead of the normal manual
表格取代手動輸入。
entry.
· 香港企業亦能享受「憑碼申報」功能，因
· Hong Kong enterprises can enjoy the autofill feature as GS1 HK developed a collaboration model with GS1 China & China Customs.
GS1 HK已與GS1中國及中國海關建立了 協作模式。
Guidelines for Technology Usage in Cold Chain Logistics
冷鏈物流的科技應用指南
· Aimed to enhance the technology capability for cold chain industry,
· 為加強冷鏈業界的科技應用，GS1 HK與香港
GS1 HK has collaborated with Hong Kong Logistics Association (HKLA)
物流協會及香港品質保證局共同研究「冷鏈
and Hong Kong Quality Assurance Agency (HKQAA) to launch the
物流新興技術應用指南」。該項目獲得工業貿易
“Guidelines for application of emerging technologies in cold chain
署「工商機構支援基金」資助。
logistics", a funding project under the Trade and Industrial Organisation
Support Fund (TSF).
· 該項目預期於2024年年中完成，冀為冷鏈物流
服務供應商和營運商制定出指南和專業技能
· Target to complete in mid-2024, the project has developed guidelines and know-hows for cold chain logistics service providers and operators
手冊，引導選擇合適的技術，以科技為本的操作 方式取代過往人手/傳統流程。
to select appropriate technologies, designed to transform their
operations from manual/ traditional to technological-driven process.
· A digital platform prototype/ demo was built to support the initiative
於大灣區「建立標準化的托盤循環共用 系統」
to facilitate trade and supply chain integration with GBA and waste
· 為促進與大灣區的貿易和供應鏈融合，並減少
reduction for Hong Kong, with ongoing engagement with industry
本地廢物量，GS1 HK已就系統建成數碼平台
stakeholders, China and Hong Kong governments.
模型/樣本，並持續與業界及中港兩地政府
Pallet Standardisation and Pooling in Greater Bay Area
商討。
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Annual Report 年報/ 2022
Industry Engagement @ALMAC 2021 & Beyond · Co-organised the "Supply Chain Management & Logistics Forum 2" &
"Exclusive Dialogue Session" with HKTDC at Asian Logistics, Maritime and Aviation Conference 2021, exploring ways to enhance supply chain
agility & resilience. Heidi Ho,
our principal
consultant, facilitated
inspiring discussions and exchanged insights on opportunities and challenges of the industry with executives from Circle K, Swire Coca-
Cola, Kerry Logistics, DB Schenker, HK Food Group. · As the co-organsier of Global Industry Chain Supply Chain Digital Economy Conference GS1 HK set up a sub-venue at GS1 HK office, and connected to the main venue at Shenzhen virtually, dwelling on
topics like digital supply chain, digital currency, ESG, blockchain-based traceability etc to foster collaboration in Greater Bay Area.
於亞洲物流、航運及空運會議2021及 其他活動與行業交流 · 與貿發局協辦「供應鏈管理及物流論壇2」及 「深度交流對話」環節，探討企業如何透過提升 供應鏈彈性及靈活性。本會首席顧問何雅賢與 多位行業專家包括OK便利店、太古可口可樂、 嘉里物流、 DB Schenker、香港食品的高層， 商討如 何應對挑戰，把。 握未來機遇 ·
GS1 HK作為全球產業鏈供應鏈數字經濟大會 （大會）的協辦機構，在本會辦公室設置分會場， 透過線上接通深圳大會主會場，與各行業專家 探討智慧供應鏈、數碼貨幣及ESG、區塊鏈產品 溯源防偽技術等議題，加強大灣區的合作和 交流。
(GS1) barcode needs to continue its penetration into the global economy to make global supply chains more robust, and to underpin our ability to verify social and environmental standards. (GS1)條碼需要繼績在全球經濟中擴大應用，使全球供應鏈更加穩健，並提升我們符合社會和環境標準
的能力。 Steven Beck Head, Trade Finance Private Sector Operations Department,
Asian Development Bank
Steven Beck
亞洲開發銀行 貿易融資私人部門負責人
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Financial Services
金融服務業
14141
Redefining Trade Financing and Promoting Fintech Ecosystem 重塑貿易融資 推動金融科技生態發展
The pandemic-induced "New Normal" means companies require new source of cash flow to invest in digital, diversify business, mitigate disruptions or open up new market, so financing becomes a more pressing issue for
疫情帶來「新常態」，企業需要新流動 資金去投資數碼化變革、將業務多元化、 為窒礙緩衝及開拓新市場，因此融資成為 企業、尤其是中小企的迫切難題。
enterprise, especially the SMEs.
Built on our proven B2B e-business community platform ezTRADE, we have been joining forces with banks to offer digital trade financing services for SMEs, as well as participating in the Hong Kong Monetary Authority's Commercial Data Interchange (CDI) project, a consent-based financial infrastructure that would allow SMEs to use their own data to enhance access to financial services.
我們透過卓有成效的B2B電商社群平台 「通商易」ezTRADE，與銀行攜手為
中小企提供數碼貿易融資服務，並參與 香港金融管理局的「商業數據通」(CDI) 金融基建項目。項目能在中小企授權使用 自身數據的情況下，讓其獲得更多金融 服務機會。
Annual Report 年報/ 2022
Key initiatives 2021/ 2022
2021/ 2022年主要舉措
Digital and Streamlined Trade Finance Solution for SMEs
精簡的數碼貿易融資方案
· Partnered with DBS Bank, we launched a highly flexible and efficient
· 本會與星展銀行合作，以ezTRADE作基礎去
digital post-shipment trade financing solution powered by alternative
推出一項由替代數據驅動的供貨後貿易融資
data on ezTRADE platform.
數碼方案，具備高度靈活和高效的特點 。
· Based on the ezTRADE users' consent, the bank can make use of the
· 在ezTRADE用戶同意下，銀行利用可信的
trusted trade data for credit assessment, this in turn streamlines and
貿易數據進行信貸評估，從而簡化和加快為
speeds up financial services to the users.
用戶提供的金融服務。
· What makes the solution special is its capability to enable the amount
· 方案的獨特之處是中小企獲批的可用金額，
of financing that SMEs can enjoy updated on a dynamic and recurring
會根據實際未收賬的發票金額每日作靈活
basis, making it easier for them to access trade financing when they
更新，企業則可按需要取得融資。已有不少
need it. A handful of loans to SMEs has been granted already.
中小企成功申請及獲發貸款。
· GS1 HK become the first batch of Hong Kong Monetary Authority's
· GS1 HK於2022年10月成為香港金融管理局
"Commercial Data Interchange" (CDI) participant in October 2022,
(HKMA)推出「商業數據通」的首批參與機構，
supporting the next generation digital finance services through the
提供可靠的數碼貿易數據，全面支援新世代
offering of trusted digital trade data from ezTRADE. Meantime,
數碼貿易融資服務。同月本會參與了香港金融
participated at HK Fiintech Week's "Unleashing Possibilities - Data &
科技周的「Unleashing Possibilities -
Data Analytics in CDI by HKMA" panel discussion and exchanged
Data & Data Analytics in CDI by HKMA」
insights on digital trade finance with ASTRI, Octopus and Dun &
討論環節，與應用科技研究院、八達通及鄧白
Bradstreet.
氏等探討了數礴融資議題。
79
Our "Go Digital · Go Smart"
Strategy, Services & Solutions
我們的「Go Digital · Go Smart」
策略、服務和解決方案 The pandemic has become a catalyst for digital transformation and
resiliency planning, as businesses seek to maintain essential operations
and stay afloat. Steered by the "Go Digital
·
Go Smart" mantra,
GS1 Hong Kong is helping companies accelerate digital and smart
innovations to counter disruptions and fuel business growth. 疫情下，數碼轉型和彈性規劃已成為許多企業的生存之道，以維持基本營商要求。
GS1 Hong Kong便以「Go Digital
·
Go Smart」策略為宗旨，扶持企業加速數碼
化和智慧創新，抵禦外來環境衝擊、推動業務增長。
81
GS1 HK Solutions and Services Portfolio
INDUSTRY 行業 Retail & Consumer Goods
Food & Food Services
Apparel & Footwear
零售及消費品
食品及餐飲服務
成衣及鞋履
Go Digital Omni-Channel Commerce 多渠道商貿
Enterprise Data Services 企業貿易服務
GO DIGITAL GO SMART Product Data & Supplier Management 產品數據及供應商管理
Online Exposure & Sales Promotion
SOLUTIONS AND SERVICES 方案及服務
網上曝光及銷售推廣
Procurement Automation 採購自動化
Consumer Engagement
與消費者互動交流
ENABLING TECHNOLOGIES 促成科技
DATA PLATFORMS 數據平台
82
Logistics Optimisation 物流優化
Sales Channel Expansion
Trade Finance
銷售渠道拓展
貿易融資
Internet of Things (loT) 物聯網
Product Data
產品數據
Blockchain
區塊鏈
Transactional Data 交易數據
GS1 Global Standards
GS1 HK的解決方案及服務一覽
Healthcare
Transport & Logistics
醫療護理
運輸及物流
Innovations & Technology
Financial Services
Government
金融服務
政府機構
創新科技
Go Smart Smart Business Solutions 智慧營商方案
Brand Protection 品牌保護
Training & Consultancy 培訓及諮詢服務
Smart Retail
Product Authentication
智慧零售
產品驗證
Knowledge Building
知識提升 Industry Best Practices
最佳行業實踐 Smart Operations
Channel Management
智慧營運
渠道管理 Talent Development
人才培育 End-to-End Visibility
Anti-phishing
提升端到端的可視化
辨識釣魚網站
Smart Business Innovation Centre
智慧科技創新中心
Data Analytics
AI & Machine Learning
數據分析
人工智能及機器學習
Event Data
Behavioral Data
事件數據
行為數據
GS1全球標準
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GS1 HK Activities
GS1 HK活動回顧
8 Sep 2021 Exhibited at The Retail Asia Conference & Expo 2021 (RACE) 於亞洲零售業會議暨博覽會(RACE)上展示方案
14 Sep 2021 Participated at the 16th Plenary Meeting of the Hong Kong/ Guangdong Expert Group on Co-operation in Informatisation 參與粵港信息化合作專責小組第十六次
會議
16 Sep 2021 Shared insights in an episode of the "Toa Sir Data Talk" 於「Toa Sir講數」節目上分享見解
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Annual Report 年報 / 2022
21 Sep 2021 Joined the MoU Signing Ceremony for Collaboration between HKSTP & Institute of Electrical and Electronics Engineers Hong Kong Section (IEEE) 參與科技園與電機暨電子工程師學會(IEEE)香港分會合作備忘錄簽訂儀式
30 Sep 2021 Co-organised Executive Luncheon with DBS & LIQUID 與星展銀行及LIQUID聯合舉辦行政午餐會
15 Oct 2021 Joined LOGTECH Expo 參加物流科技博覽
GS1 HK Activities
GS1 HK活動回顧
25 Oct 2021 Participated at GS1 Asia Pacific Regional Forum 參與GS1亞太地區論壇
26 Oct 2021 Coordinated with winners of "Hong Kong ICT Awards - Smart Mobility Award" to showcase their innovative solutions at International ICT Expo 協調「香港資訊及通訊科技獎:智慧出行獎」得獎企業於香港貿發局國際資訊科技博覽2021上展出
29 Oct 2021 Co-organised The Digital Economy Global Industrial Chain Supply Chain Assembly 聯合舉辦全球產業鏈供應鏈數字經濟大會
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Annual Report
/2022
3 Nov 2021 Co-organised "Supply Chain Management & Logistics Forum 2" & "Exclusive Dialogue Session" at Asian Logistics, Maritime and Aviation Conference (ALMAC) 協辦亞洲物流航運及空運會議-「供應鏈管理及物流論壇2」及「深度交流對話」環節
4 Nov 2021 Hong Kong Maritime Week - Visit to GS1 HK's Smart Business Innovation Centre 「香港海運週」-參觀智慧科技創新中心
19 Nov 2021 GEL (GS1 HK Executive Luncheon) GEL聚
87
GS1 HK Activities
GS1 HK活動回顧
29 Nov 2021 The Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) & MTR (Operations Division) visited GS1 HK's Smart Business Innovation Centre 香港應科院(ASTRI)及港鐵營運部參觀智慧科技創新中心
16 Dec 2021 Partnered with The Hong Kong Food Council & Commercial Consul of Consulate General of the S.R. of Vietnam in HK to co-organise a webinar about Vietnamese food trade 聯同香港食品委員會及越南政府商務部舉行關於越南食品跨境貿易研討會
21 Dec 2021 16th Guangdong-Hong Kong-Macau loT Summit & 11th Guangdong-HK-Macau IoT Competition 第十六屆粵港澳物聯網高峰論壇暨「第十一屆粵港澳物聯網大賽」
88
Annual Report 年報 / 2022
13-16 Feb 2022 GS1 Global Forum GS1 全球論壇
26 May 2022 Visited NFT art theatre 參觀NFT電影主題體驗展
2 June 2022 Co-organised Seminar with foodpanda HK 聯同foodpanda HK舉辦研討會
89
GS1 HK Activities GS1 HK 活動回顧
13 June 2022 Co-organised Cold Chain Logistics Management Seminar with HK Productivity Council, HK Logistics Association and Centric Software 聯同香港生產力促進局、香港物流協會及Centric Software舉辦冷鏈物流管理研討會
11 July 2022 Joined the first meeting of The Digital Economy Development Committee (DEDC) chaired by the Financial Secretary, Mr Paul Chan 參與由財政司司長陳茂波擔任主席的 數字化經濟發展委員會第一次會議
90
13 July 2022 Jointly Launched the "Driving digital transformation by making use of data intelligence" programme with Cyberport 與數碼港宣佈合作推出 「智能數據推動數碼轉型」計劃
Annual Report 年報 / 2022
22 July 2022 Became Strategic Partner of BUSINESS GOVirtual Expo & Conference 為BUSINESS GOVirtual科技博覽及會議的策略夥伴
25 Aug 2022 Co-organised Seminar with Lenovo 與Lenovo聯合舉辦研討會
16 Nov 2022 The Hong Kong ICT Awards 2022: Smart Mobility Award Presentation Ceremony 香港資訊及通訊科技獎2022:「智慧出行獎」頒獎典禮
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About GS1 Hong Kong Founded by the Hong Kong General Chamber of Commerce in 1989, GS1 Hong Kong (GS1 HK) is the local chapter of GS1®, which supports companies,
digitalisation to enhance supply chain transparency and
efficiency, ensure product authenticity, and facilitate online and offline commerce with global supply chain standards (product identification key and barcode) and a full spectrum of standard-based platforms, solutions and services.
Currently, GS1 HK has around 8,000 corporate members covering close to 20 industries including retail consumer goods, food and food services, healthcare, apparel, logistics as well as information and technology. By engaging with communities of trading partners, industry organisations, government, and technology
providers, GS1 HK is fostering a collaborative ecosystem with the vision of "Smarter Business, Better Life". Headquartered in Brussels, Belgium, GS1® is a not-for-profit, standards organisation that has 115 national
chapters serving 150 economies globally. For more information, please visit www.gslhk.org.
關於香港貨品編碼協會 香港貨品編碼協會(GS1 HK)於1989年由香港總商會成立，是GS1®環球組織的香港分會，提供全球供應鏈標準(包括產品編碼及條碼)
及一系列相關平台、解決方案及服務，助企業數碼化，提升供應鏈透明度及效率、確保產品真確性、促進線上線下貿易。 GS1 HK目前有近8,000名企業會員，涵蓋約20種行業，包括零售消費品、食品及餐飲、醫療護理、成衣、物流及資訊科技。本會與各貿易
夥伴、業界組織、政府及資訊科技公司積極建立協作生態，實踐「智能商貿，優質生活」的願景。 GS1®是一家提供全球供應鏈標準的非牟利組織，總部位於比利時的首都布魯塞爾，擁有超過115個分會，遍及全球150個國家。
網址:www.gs1hk.org。
GS1 Hong Kong
22/F, OTB Building,
160 Gloucester Road, Wanchai, Hong Kong
香港灣仔告士打道160號 海外信托銀行大廈22樓 T +852 2861 2819 E info@gslhk.org
www.gs1hk.org GS1 is a registered trademark of GS1 AISBL.
All contents copyright © GSl Hong Kong 2023 GS1是 GS1 AISBL 的註冊商標。
版權所有©GS1 Hong Kong 2023
This document is provided "as is" with no warranties whatsoever, including any warranty of merchantability, noninfringement, fitness for particular purpose, or any
warranty otherwise arising out of this document. GS1 HK disclaims all liability for any damages arising from use or misuse of this document, whether special, indirect, consequential, or compensatory damages, and including liability for infringement of any intellectual property rights, relating to use of information or reliance upon this document. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. GS1 HK retains the right to make changes to this document at any time, without notice. GS1 HK makes no warranty for the use of this document and assumes no responsibility for any errors which may appear in the document, nor does it make a commitment to update the information contained herein.
本文件按「當時情況」展示，GS1 HK不會對內容的適銷性、非侵權性、適用於特定目的，或任何由本文件引起的性質作任何擔保。GS1 HK 不承擔由使用或濫用本文件而造成的任何損害和任何責 任，無論是特殊、間接、嚴重後果或補償性的損害，包括由於使用信息或依賴本文件而導致的任何知識產權侵權的責任 。儘管我們努力提供準確、及時的信息，但不能保證此類信息從收到之日起便是 準確，或將來仍將會準確。任何人在沒有對特定情況進行徹底了解及適當的專業建議時，都不應對此文件內信息採取行動 。GS1 HK 保留隨時對此文件進行更改的權利，恕不另行通知。GS1 HK 對 本文件的使用不作任何保證，也不會對文件中可能出現的任何錯誤和更新文件內容承擔任何責任 。