Township branding of Beserah

Contents

01 INTRODUCTION 01-12 02 CORE ELEMENT 13-22 logo development 15 corporate logo 16 logo clear space & minimum size 17 corporate logo: incorrect usage 18 corporate colour 19 single coloured 20 corporate typography 21 secondary graphic 22 03STATIONERY 23-32 namecard 25 namecard indication of dimension 26letterhead 27 letterhead indication of dimension 28 complimentary slips 29 complimentary slips indication of dimension 30 envelope 31 envelope indication of dimension 32

BE SE RAH

Beserah, a beautiful fishing village with it white sandy beach and natural environment. Beserah shares the beauty with its own colour. Beserah have a relaxing and natural lifestyle that no longer exists in the city. There are so simple but more than you think. The beauty not just adjective, it captiving your soul. Capturing the beauty of Beserah not just eyes, but with your heart.There are not just the way you think, there are something always better.

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Not just fishing, but living.

Not just breathing, but refeshing.

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Not just villager, but together.

Not just cathering, but gathering.

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Not just fish, but salted.

Not just starry, but blessing.

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CO RE ELE MENT

Logo Development

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Graphic + Typeface The logo is inspired by waves in sea.

The typeface is Remachine Script Regular. The graphic element created is represent the shape of waves. The combination of graphic and typeface become this logotype.

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Corporate Logo

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Logotype

Graphic element Remachine Script Regular

Tagline Arimo Regular

Logotype, Graphic & Tagline Beserah corporate logo consists f three main elements: The graphic element, logotype and the tagline. Each element and their relationship to each other has been carefully designed and is fixed. The Beserah corporate logo should never

be altered or recreated in any way and it always appears on a white background.

The Beserah tagline is always togather with logo except some times depending on the product or demand.

Beserah Corporate Logo: Typeface The graphic element is design with the logotype in Remachine Script Regular.

The tagline is set in Arimo Regular.

Logo Clear Space & Minimum Size

Area of clear space

Area of clear space

Area of clear space

Area of clear space

20 mm

Clear Space In order for the logo to achieve maximum impact, a clear space surrounding the logo has been defined. A minimum distance of 2A must be kept clear around always, It is preferable if a larger area be defind as the clear space whenever possible.

Minimum Size The corporate logo should never reprint below the minimum witdth shown. This is to ensure maximum legibility and retain the corporate presence.

Corporate Logo: Incorrect Usage

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Incorrect Usage The logo can’t use in only single colour, do not make logo outline, do not change the position of logo, do not create shadow and do not apply it on a complicated image.

Maintain Consistency It is ideal to strike a balance between a flexible system and adequate guidance so that we maintain consistency in applying the brand.

Corporate Colour

Colour Palette Beserah corporate colour has been carefully selected. It is made up of two main colours, Dark blue and light blue.

When producing these colours, always use the CMYK to apply the colour .

Usage The colour palette will be applied to Beserah printed material and other usage.

The colour shown in this documents are recommended colour that best relates to the Beserah township brand positioning.

Single Coloured

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Original colour

Single Colour In instances where the signature cannot be printed in full colour eg. from a desktop printer, a single colour may be used. However, the use of single colour is only resticted to black and should not be used with other Pantone colours.

Black & white

Colour: Black and White The black and white logo can be defined in two type of black colour. The darker part is 80% black and the lighter part is 20% black.

Corporate Typography

Raleway

Aa Bb Cc AB C D E FG H IJ K LM N O PQ R STUVWXYZ abcdefghijklmnopqrstuvwxyz

Raleway Thin Raleway Extra Light Raleway Light Raleway Regular Raleway Medium Raleway Semibold Raleway Bold Raleway Extrabold Raleway Heavy

Typeface Our corporate typeface is Raleway, this is the typeface we will use for all our communication materials. On this page are example of different weights of Raleway.

Raleway come with nine different weights.

Secondary Graphic

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Graphic Element The graphic element has been inspired and develope from sea waves. The secondary graphic will help to enhance the feeling of impression to Beserah.

STA TIO NE

RY

Namecard

Templates The example shown on this pages is for illustrative purpose only. It is important to refer to the soft copy templates to ensure that our brand is presented with consistency and it accuracy.

Size 89 mm x 51 mm Paper Maple White 250 gsm

Namecard - indication of dimension

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89mm

89mm Area of clear space

Area of clear space

Area of clear space

51mm

51mm Area of clear space

4.5mm 4.5mm

Measurement The namecard size is 89 mm x 51 mm.

The clear spce is follow by the corporate logo clear space.

Letterhead

Templates The example shown on this pages is for illustrative purpose only. It is important to refer to the soft copy templates to ensure that our brand is presented with consistency and it accuracy.

Size 89 mm x 51 mm Paper Maple White 140 gsm

Letterhead - indication of dimension

12.7 mm

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4.3 mm

12.7 mm

297 mm

210 mm

Measurement The s了 ize is 210 mm x 297 mm.

The clear spce is follow by the corporate logo clear space. The grid system is 8x7 with 4.3 mm glutter and 12,7 mm margin.

Complimentary Slips

With Compliments

Templates The example shown on this pages is for illustrative purpose only. It is important to refer to the soft copy templates to ensure that our brand is presented with consistency and it accuracy.

Size 220 mm x 100 mm Paper Maple White 250 gsm

Complimentary Slips - indication of dimension

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220 mm

Area of clear space

Area of clear space

Area of clear space

Area of clear space

With Compliments

100 mm 40 mm

Measurement The s了 ize is 220 mm x 100 mm.

The clear spce is follow by the corporate logo clear space.

Envelope

Front without windows

Front with windows

Back

Templates The example shown on this pages is for illustrative purpose only. It is important to refer to the soft copy templates to ensure that our brand is presented with consistency and it accuracy.

Size 102 mm x 229 mm Paper Maple White 140 gsm

Envelope - indication of dimension

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Area of clear space

Area of clear space

Area of clear space

Area of clear space

95 mm

102 mm 35 mm

10 mm

10 mm

229 mm

32 mm

102 mm

229 mm

Measurement The s了 ize is 102 mm x 229 mm.

The clear spce is follow by the corporate logo clear space. The windows of envelope is 35 mm x 95 mm.