YPNDEN Technology's Role in Fair Housing

For most, when we hear the term ‘Fair Housing’, we think in terms of housing being fair to everyone. Rightfully so because homeownership should be an equal opportunity for everyone. In today’s tech-driven world though, have you ever stopped and wondered how technology plays a role in Fair Housing?

It might not seem obvious at first, but Fair Housing and technology cross paths in several ways. Technology has the potential to promote Fair Housing by improving access to information and resources for renters and homeowners. Conversely, it can also exacerbate housing discrimination and perpetuate inequalities. As the saying goes, “technology can be your best friend or your worst enemy”. Take these examples into account on how Fair Housing and technology intersect:

1. Housing Search Platforms: Online platforms such as Zillow and Apartments.com have made it easier for people to find housing. However, these platforms may also perpetuate housing discrimination by allowing landlords to target specific demographics or use discriminatory language in their listings.

2. Algorithmic Bias: Algorithms used in the housing industry can sometimes aid bias, such as by automatically rejecting applications or pricing based on demographic factors. This can result in discrimination against groups of people, such as people of color, people with disabilities, or families with children.

3. Data-driven Decision-making: Housing policy and planning decisions are increasingly being informed by data analysis. But if the data used is biased or incomplete, it can lead to discriminatory policies or perpetuate inequalities.

4. Online Housing Education & Resources: Technology can be used to provide information and resources to help people understand their Fair Housing rights and access affordable housing options.

All in all, technology can both promote and hinder Fair Housing, depending on how it is used. It is important to consider the potential impact of technology on Fair Housing and work to mitigate any negative effects. Be mindful of your and consumers’ available resources –due diligence is key in everything!