What is Personal Branding in 2023?

Curarate Your Digital Voice

by Jessica Jaeckel, Brand Photographer, JRae Photography

Your personal brand is one of your most important assets. Essentially, your personal brand is your reputation, your values, your offerings, and your mission all wrapped up together. A strong personal brand will tell your clients; who you are, what you do, and how you do it.

In 2023, your personal brand can be your social currency amongst peers and clients. Digitally, your personal brand can be a powerful tool to attract more ideal clients. We all know that a picture is worth a thousand words and in 2023, this can work to our advantage. We can tell a deep story with a few intentional images.

Your digital voice is the online version of your personal brand and one of the the fastest ways to enhance your digital voice is through thoughtfully curated photos and images.

Here are a few of the advantages having a strong personal brand can do for you:

1. Strong First Impressions

Let’s face it, first impressions really do count. People form a first impression in just 50 milliseconds. Strategic and thoughtful images incorporated appropriately within your marketing material will help create a strong and lasting first impression.

2. Build Trust and Credibility

Well curated images can show who you are and what you and your brand stand for. As an avid online consumer, I know that the first thing I do when comparing services, is go to the website or social media account to learn more about the product or service. When I’m able to see the

5. Increase Engagement.

65% of marketing execs say photos, videos, illustrations, and infographics are key to person/team on my screen and clearly see the service/product their offering, I’m much more inclined to choose them. Why? Because I feel more connected to that business and feel like I’m buying from someone I know.

3. Stand out amongst the competition

Consumers have more options today than ever before. When your ideal client is searching for the service you provide, it’s important that they see a clear and concise message of intentionally curated photos showing your audience just that, will lead to more engagement and more clients.

4. Show your process

You work hard on your business and for your clients. Give them a sneak peak into what you do on a day to day basis. This helps build trust and credibility with your audience.

communicating your brand story; Facebook posts from brands that included images earned 87% of all engagements; 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy; tweets with images receive 150% more retweets than tweets without images; articles with an image once every 75-100 words received double the social media shares as articles with fewer images. If people feel as though they know like and trust you, they’re 10x more likely to buy into what you’re offering and choose you over anyone else.

Personal branding images are your digital voice. What is your digital voice saying about you to your audience?