5 minute read
PRESIDENT'S CORNER
TECHNOLOGY INITIATES NEW ERA IN REAL ESTATE
A message from your 2022 GTR President Ruth Bryson
We were reminded of the impact of technology on the real estate industry recently when Stellar MLS implemented changes to the MLS Touch app. Many of you shared the frustration of having to log in every 10 hours (now extended to five days and we hope soon for beyond that.) And yet I also was struck about how quickly these tools became a vital part of doing business. From small things like using an app that frees us from our desks and allows us to be immediately responsive to the growing use of cryptocurrency for both home buyer and mortgages, technology is redefining the home buying and selling experience.
Consider the technology so many of us now find indispensable: cell phones, computers, CRMs, digital photography and drones, social media, Supra eKEY, SavvyCard®, REALTORS Property Resource® (RPR®), and even Zoom. Greater Tampa REALTORS® helps ensure you have access to day-to-day technology tools. Savvy associations like ours also are looking ahead to burgeoning trends like blockchain, already a $3 billion sector, expected to grow to a $39.7 billion by 2025. Experts advise that while the blockchain can bypass agents, prudent buyers will still want an expert guide by their side. Understanding and embracing this technology may soon mark the difference between being successful and watching opportunity go by. Read more about that in this issue and watch for related GTR courses.
We often watch other industries to understand the speed of innovation taking place around us and one of those is the automotive market. I know many of you can remember when the catalytic converter was state-of-art technology for cars. Today, manufacturers are recruiting math and computer majors into lucrative automotive technology careers and even the American muscle car Corvette is going electric.
If you are old enough, you can remember when buying a new home meant browsing paper listings taped to an office window or scanning the newspaper classifieds followed by a drive by. Obtaining a mortgage required stacks of paperwork and document gathering.
In real estate today, Protech is now a multi-billiondollar industry, driving everything from virtual tours to seamless mortgage experiences. REALTORS® soon will find their daily toolbox filled with things like Conversational AI, which will give consumers 24/7 responses. Augmented realty and live video tours also are changing the way people tour properties. Technology is already in place to create a fully automated buying and selling experience that is personalized and customized to each client.
Data crunching tools can predict with great accuracy changes in the marketing place, such as rent changes, which will drive investment decisions.
Technology may seem overwhelming right now, but just think how quickly we relied on the MLS
Touch app. Real estate is everchanging and GTR is prepared to embrace it.
RUTH BRYSON 2022 President Greater Tampa REALTORS®
GREATER TAMPA REALTORS® CORE VALUES
MEMBERS FIRST
We consistently serve our members with passion and purpose to anticipate their needs and exceed their expectations.
TRANSPARENCY
We maintain open lines of communication, striving to do what’s right with integrity.
PROFESSIONALISM
We are the face of Greater Tampa REALTORS® and exemplify professionalism at all times.
UNITY
We support, respect and appreciate others, and embody principles of collaboration, diversity and inclusion.
INNOVATION
We encourage creative and inspirational ideas that challenge the status quo. Volume 6 | Issue 3
tamparealtors.org/magazine
813.879.7010
2022 OFFICERS
President: Ruth Bryson President-Elect: Jay Quigley Vice President: Adam Grenville Treasurer: Annette Newkirk Secretary: Marie Gregorio Betlow Immediate Past President: Ellie Lambert CEO: Dennis MacDonald
2022 DIRECTORS
Lorenzo Acevedo, Kimberly Aguilar, Bree Allison, Keianna Carty, Tina Marie Eloian, Nichole Moody, Melanie Norris, Quan Remmer, Jack Rodriguez, Ann Thompson and David Gonzalez
EDITOR/DESIGNER
Kimberly Chin, Communications/PR Manager
CONTRIBUTING EDITOR
Lisa Brosky, Director of Communications & Marketing
ASSISTANT EDITORS
Jennifer Lalji, Communications Coordinator Parker Lewis, Marketing Manager
ASSISTANT DESIGNER
AJ Hlavac, Creative Content Coordinator
The Greater Tampa REALTORS® Inc. (GTR) is the largest Tampa Bay-based professional association of real estate brokers and sales associates conducting business throughout the Bay. GTR provides educational programs, ethical guidance and other services that enable licensed real estate professionals to help people buy and sell homes in the Greater Tampa area. For more information, please visit tamparealtors.org.
REPRODUCTION
Tampa REALTOR® magazine is published bi-monthly for members of GTR in the interest of informing, promoting, and improving the real estate industry. With the exception of articles and materials from other publications reprinted in this magazine, members and affiliate members of GTR are hereby authorized to reproduce articles appearing in this publication, provided each such reproduction gives the following credit:
Reprinted from the Tampa REALTOR® magazine,
Greater Tampa REALTORS®.
GTR welcomes our new Executive Assistant Nancy Wills. Nancy is an alumna of the University of Texas at San Antonio. She has enjoyed a career supporting CEOs from various industries including tech, medical, law and now real estate. She recently celebrated one year of marriage. She and her husband enjoy traveling the world; they have visited five continents. She also enjoys being a partner in their real estate adventures, recently purchasing a small multifamily home in Seminole Heights. In her free time, she enjoys snorkeling, kayaking, biking, reading and cooking.
Congratulations to Tony Green who has accepted the position of Education Coordinator. Tony has been with GTR for 11 months.
OUR DEEPEST CONDOLENCES ARE EXTENDED TO THE FAMILIES OF:
Kelley Aderhold (Future Home Realty) who passed away late April. Kelly was in the real estate business for over 20 years.
Sandy Tolrud (Charles Rutenberg Realty) who passed away on May 2.
✓ Accept the proposal from Bruin and Associates as presented. ✓ Notify REALTORS® Care Foundation that we do not wish to renew the existing MOU and we would like to meet with them to discuss our future involvement. ✓ Support the NAR recommended doctors without borders Ukraine relief fund with a $5,000 donation. ✓ Accept the proposal from Supra.
✓ Move to continue to give RCF the $10,000 we have previously given. ✓ Approve the proposed prices for nonmember access to MLS benefits. ✓ Approve the class and events policies as presented.
