In 2021, Focus on a Personal Touch

by Tracy Wisneski

Personal touches have always been part of real estate, but sometimes fall to the wayside with sales goals, digital marketing, increased competition and a host of other distractions in our industry. With all the challenges we’ve faced in 2020, it’s more important than ever to focus our attention on personal touches with our clients as we begin the new year.

Pick up the phone!

I know! This is most agents’ least favorite activity, but it’s an important one. A call is typically best because it allows for dialogue, but you know your clients best, so text first if that’s their preference. This personal communication is arguably the strongest tool in your toolbox. It’s more important than ever during this time of social distancing and fewer opportunities for personal interactions.

What to say?

Did they close on their house this year? Even though you probably told them about filing homestead exemption, they may have overlooked it. Reach out to see how they’re doing and ask if they’ve gotten their homestead filed yet. If they haven’t, you can resend them the links and information to help them get that done. You’d be surprised how many buyers overlook this important step and forgo big savings in the process. They’ll appreciate the guidance.

Do they have school aged children? Point them to helpful resources like articles on virtual learning, remind them of timelines for school choice, let them know about community family events.

Maybe they’ve begun working from home. You can suggest some articles on how to prepare their workspace and manage the challenges of working from home.

Promote Small Businesses in Your Community.

Local, small businesses are an important part of their communities and many are struggling these days. Share their posts, go by to video them for a quick interview or take a picture of yourself at their store to promote on your social media pages.

Partner with them! Are you hosting a buyer class or open house? Reach out directly to a local small business for catering. There are many great ways to promote local small businesses and be part of your local communities.

Sponsor Schools in Your Neighborhood.

Spending your marketing dollars to help your local schools is a great way to remain connected to community residents while helping a great cause. Everything from field banners to sports guides and lots in between. Better yet, volunteer some of your time. It’s an excellent way to form strong community ties.

As we look to 2021, take some time to consider how you can best create and foster strong relationships for a robust and lasting business built on referrals.

Tracy Wisneski is a REALTOR® with RE/MAX Champions and a social/digital media strategist.

In 2021, Focus on a Personal Touch