ChBE News
School of Chemical & Biomolecular Engineering @ Georgia Tech
SPRING/SUMMER
VOLUME 17
2010
Coca-Cola Enterprises Chairman and CEO Presents ConocoPhillips/C.J. “Pete” Silas Lecture As the leader of a Fortune 500 company with more than 70,000 employees, John Brock, ChE ʻ70, MS ChE ʻ71, shares his expertise and insight on what it takes to be an ethical leader.
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Photo by Rob Felt
n the beverage world, John Brockʼs name is almost as famous as the Coke brand itself. Most of his career has been in leadership roles with companies that manufacture high‑profile brands like Dr Pepper, Beckʼs, and of course, Coca‑Cola. John has earned respect and high regard throughout the food and beverage industry for his insightful leadership and unyielding ethical business prac‑ tices. As the spring 2010 ConocoPhillips/C.J. “Pete” Silas Lecturer in Ethics and Leadership, John joins the company of some of the nationʼs finest thinkers and business leaders who have served as past lecturers, including Garry Betty, ChE ʼ79, James Mulva, and Pete Silas, ChE ʻ53, himself. Johnʼs career began with twelve years of service at Procter & Gamble. In 1983, he was recruited by Cadbury Schweppes, where he served in several management roles, including president of the European and North American divisions. During that time, he led the acquisition of Dr Pepper/Seven Up. John was then named COO of Cadbury Schweppes and chairman of Dr Pepper/Seven Up Bot‑ tling Groupʼs Board of Directors in 2000. Later that year, he was named Beverage Industryʼs Execu‑ tive of the Year. As his resume grew, so did Johnʼs determination to continually improve and strive to be a win‑ ner. During his address, John shared his philosophy on success and its relationship to ethics. He said, “In business just as in life, winning beats losing, and coming in second place is not much better than coming in tenth.” He said that like a basketball game, people say that it was a great game but ulti‑ mately what people remember is who won. “Winning is important, but youʼve got to win the right way and there is no substitute for it . If you win the wrong way, ultimately you are going to be penal‑ ized, you are going to get caught, and you certainly arenʼt going to feel good about it,” John added. In 2003, John marked another milestone when he was named CEO of Interbrew. One year later, he led the merger of Interbrew with AmBev, which resulted in the formation of InBev, making it the largest brewer in the world by volume. He was appointed CEO of InBev, whose global brands in‑ clude Stella Artois, Beckʼs, and Brahma. It is only natural that one of the most well‑known executives in the beverage world would rise John Brock, ChE ʻ70, MS ChE, ʻ71, Coca‑Cola to the helm of the company responsible for the worldʼs most valuable and iconic beverage brand. Enterprises Chairman and CEO. When John joined Coca‑Cola Enterprises (CCE) as CEO in April 2006, he knew that it was the right thing to do. Clearly, the feeling was mutual. John was named chairman two years later. Not surprisingly, John has been recognized extensively for his many accomplishments. His advice and leadership have been utilized in many venues. He serves as chairman of the Americas for the International Business Leaders Forum (IBLF), and he is also a trustee on the international IBLF board. In addition to other positions, John serves as co‑chair for Georgia governor Sonny Perdueʼs water contingency task force. In January 2011, he will begin service as chairman of the Metro Atlanta Chamber of Commerce. As a College of Engineering Distinguished Engineering Alumnus, John has served his alma mater as a past member of the Presidentʼs Advisory Board and a current member of the Georgia Tech Foundation Board. Pulling from his vast experience as a business leader, John charged the audience to remember that “ethics is a journey; it is not a destination.” He advised that a company must create what CCE calls the “RIGHT” culture enriched with constant communication beginning at the top level of the corporate structure. To maintain the highest levels of integrity in the workplace, the five components of the CCE “RIGHT” way are respect, integrity, good judgment, honesty, and trust.