Cheryl M. Calaustro Guam Department of Agriculture
Use of marketing techniques to improve social wellbeing by changing behavior and attitudes about social concerns, creating a change in the entire system or community�. he American Marketing Association
Increase knowledge of Guam’s endangered, threatened species and impacts of invasive or predatory species
Increase positive attitude s regardin g native species recovery / invasive species control plans
Increase discussion s regarding invasive/ predatory species
Provide knowledg e or tools to support invasive/ predatory species reduction
•Support landscap e control •Report invasive species •Reduce feral animals
Invasive or predator y species
Recovery of Guam’s native birds in the wild
Meetings
Media
Presentations
Public events
Biosecurity tools
Training
BTS Bootcamp
Synergistic opportunities
BTS Workshop
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ommunity-led – the approach must engage and empower the local communities to take control of natural resource management emand-driven – any final strategy must be community/partner owned and approved omplementary - the final strategy must fit into other initiatives in the region and add value to partners and any regional activities currently underway. apacity – the final approach will seek to strengthen the ability of partners and communities to successfully participate in the program and then continue and replicate