Stewardship - A Rare experience in Outreach and Awareness

Cheryl M. Calaustro Guam Department of Agriculture

Use of marketing techniques to improve social wellbeing by changing behavior and attitudes about social concerns, creating a change in the entire system or community�. he American Marketing Association

Increase knowledge of Guam’s endangered, threatened species and impacts of invasive or predatory species

Increase positive attitude s regardin g native species recovery / invasive species control plans

Increase discussion s regarding invasive/ predatory species

Provide knowledg e or tools to support invasive/ predatory species reduction

•Support landscap e control •Report invasive species •Reduce feral animals

Invasive or predator y species

Recovery of Guam’s native birds in the wild

Meetings

Media

Presentations

Public events

Biosecurity tools

Training

BTS Bootcamp

Synergistic opportunities

BTS Workshop

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ommunity-led – the approach must engage and empower the local communities to take control of natural resource management emand-driven – any final strategy must be community/partner owned and approved omplementary - the final strategy must fit into other initiatives in the region and add value to partners and any regional activities currently underway. apacity – the final approach will seek to strengthen the ability of partners and communities to successfully participate in the program and then continue and replicate