Environmental Stewardship
Pacific Islands Environment Conference | 2013
• MINA Overview • Projects • Communication Strategies • Successes & Lessons
• • •
Est. 2005 501(c)3 80 Members & 100s of Volunteers
Projects • Obyan Rehabilitation Project • Environmental Teacher Camp • Marine Debris Prevention Program • Tasi Watch • Managaha Pride Campaign (Rare)
Shifting Media Landscape • “One Size Fits All” outreach approach is ineffective • Movement away from traditional media • Challenges with social media
Empowering Communities for Conservation
Marine Debris PreventionProgram Establishing an Island Culture of Recycling to Reduce Marine Debris in Saipan’s Water
Marine Debris: Successes Goals: 1.Remove 7,000 lbs. of marine debris in 12 months 2.Prevent marine debris by placing recycle bins at beaches •
Adopt a Bin Program
•
Litter Patrol Officers
3.Raise awareness about the harms of marine debris 25% in 12 months
Marine Debris: Communication Strategies Increase awareness
Volunteer Drive Press Releases Radio Shows Learning Stations Utilize Media Outlets School Presentations
Tasi Watch Facilitating Environmental Stewardship for Coral Reef Conservation 1. Education & Outreach 2. Community Ranger Program
Tasi Watch Communication Strategies Education & Outreach a) b) c) d)
Volunteer Network Partnership Commitments Media Outlets No handout policy – One on One conversations with target audience e) Trainings & Certifications f) Incentives
Tasi Watch Successes Tasi Watch Community Ranger Program • Trainings • Education & Outreach • Monitoring & Reporting a) Reduced litter at Laolao Bay by 50% b) Planted over 1,500 trees throughout Saipan c) Removed over 1,200 lbs. of invasive species
Environmental Camp Schools for Environmental Change • Teachers & Student Government Leaders • Climate Change • Conservation Action Plan (CAP)
Env. Camp: Communication Strategies • School Presentations & Commitment • Climate Change Workshop Students & Teachers • Incentives – Financial – Giveaways – Field trips – School Recognition
Environmental Camp Successes
• Increased knowledge about Climate Change by 14% • 73% of participants felt CAP was key to learning and understanding climate change
Conservation Action Plans (CAP) Add More Recycling Bins
Encourage Carpooling
Increase Student Body Awareness about Climate Change
Reduce Food Waste
Install Energy Saving Light Bulbs
Conduct Surveys about Climate Change
Future Projects
MINA Green Gala
Eating Out for the Environment
Partnering with Businesses
Communication Strategies • Leverage business partnerships and board relationships • Enlist Media outlets as event sponsors • Traditional / New Media
MINA’s Fundraising Successes • Raised over $40,000 in cash and inkind donations from Gala • Increased awareness of MINA’s membership and activities • Enlisted new business partners
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MINApacific.org