Zerowastepacific ericlombardi

A Story of How To Make Change Eric Lombardi Executive Director Eco-Cycle International Boulder, CO. USA www.EcocycleInternational.org Eco-Cycle International-2014

And it was FULL of great new ideas Eco-Cycle International-2014

A Story of Change

“Zero Waste Community Planning”

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“ZW Planning”

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Let’s Do It !

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Let’s Do It !

Huh ?

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So the ball starts rolling…

The City Council Staff

The “Stakeholders” Table Eco-Cycle International-2014

A Story of Change

The “Stakeholders” Table “Stakeholders” are the major players impacted by the idea …  Mission

people … love change, low risk to them

 Profit people … love status quo, hate risk to them  Government people … usually stuck “mediating”

RESULT: Paralysis and Protectionism

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The Problem Statement “Stakeholders” have different goals and needs, and bringing them together to achieve a common plan of action results in a “lowest common denominator” approach that is usually not satisfying to anyone and is a weak response to a major social problem.

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It’s true … we do need the Stakeholders Table …

But - we go to it too quickly and with the wrong agenda First we need

“The Community Table” To establish the

A strong vision, not a watered-down one, of what the community benefit and goals should be.

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The Community-Benefit Table • What is The Vision?

• What is the Goal?

What is the end-game?”

• Only Government and Mission folks at the table because the “profit-motive” is too powerful to be transparent.

“No Waste - No Bury, No Burn of Resources” “”

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The Community-Benefit Table The Vision and Goal is now Clear “Zero Waste”

The Stakeholders Table Message: “The greenest companies will win the profits in the future.”

The “Private-Benefit” Table is a better name.  Profit folks  Mission groups/people with a self-interest Eco-Cycle International-2014

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Challenge #1 “Who runs the Community Table ?�

Answer:

An outside expert Example: City of Boulder Municipalization of Local Electric Utility Heather Bailey 30 years of experience in the utility industry as a regulator, utility executive, and consultant.

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Challenge #2 “How to implement and enforce community change?”

Answer:

“Rates and Dates Benchmarks” Example: British Columbia, Canada “Take-Back” Regulations on Hazardous Products

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The Key to Success: Strong Government Leadership

The “power” to make change is with elected officials The “end-game” is to stop talking and make change happen!

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Challenge #3 But how does one get “Strong Government Leadership?”

There are actually two kinds of power that make change happen: The “inside” power and The “outside” power Eco-Cycle International-2014

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It is Strategic Planning for Community Benefit Eco-Cycle International-2014

A Story of Change

The “Inside – Outside” Change Model

The “inside” power = the Government and

The “outside” power = the Community Advocates for Change

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When the “Inside – Outside” players agree on the Goal this approach Works!

• Think of how Big Business lobbies our

elected officials for their private gain;

• Think of this as a Citizen Lobby for our

collective gain (once called community organizing)

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Examples: 1)LBJ and MLK weekly phone calls 2)City of Lafayette, CO wants curbside for all 3)Boulder, CO wants greener electricity

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The secret = the “Inside” actually needs the “Outside”

Why? Politicians attack each others ideas But they don’t attack the Ideas from the public And Change is about implementing new ideas!

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New Idea

“Zero Waste Planning for Community Benefit�

ChangeMakers

City Council The inside-outside citizen lobby

The Community-Benefit Table

The Stakeholders Table

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It is Strategic Planning for Community Benefit Eco-Cycle International-2014

A Story of Change