Process Book......
Guanghua Tan DES 115 Prof Okumura SS1 2016 1
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Table of Contents Project #1 :Minimal Letterforms
Project #2 :Type Hierarchy Studies
Project #3 :Paul Rand Book
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Project 01
Minimal Letterforms forms
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For this project, I played with different letters from different typefaces at the begining. First, I picked some letters which have nice shape and put them into 4 squares to see different combinations, which are showed on the first image. However, Those forms are lack of connection. After getting feedbacks, I made some changes on them to show more connection which can be seen on the bottom image.
After understanding the importance of the connection, I made a lot of different forms and combinations by using computer. Some of shapes show some special appearance. I like some of them, but it doesn’t meet the requirement. Those letterforms should be “minimal” yet “recognizable. So I tried to find the one I like the most to reorganize.
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Minimal Letterforms-02.pdf
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Through contrast and adjustment, I found out that these two conbinations look more better than the rest. The one on the left shows continuation of the letters and space, and it is more symmetrical and balanced. The second one shows more moverment and it is dynamic.
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Minimal Letterforms Final After receiveing the comments from my classmates and instrutor in our critiques, I finally chose this form as my final one because it is balanced and shows more continuation of letter and space.
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Project 02
Type Heirarchy Studies
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This project provides us to explore com positional alternatives by using a provided set of information. Using different sizes and weight and form of a typeface to explore different visual experience.
In this project, I started with some simple sketches, and then I drew some grids on the tracing papers for the information layout. I played with cutout type. Different layouts give people different visual expression.
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Set 1A&B For Set 1A, I put three subtitle in vertical form so that it can show the hierarchy. In Set 1B, I used the curve as a guideline to organize my layout, and out heavy line weight to highlight the last name of designer and other important infomation.
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For Set 2A, I used diagonal line as a guide line to creat a sense of movement In Set 2B, I tried use Oblique type of Univers to create dynamic form.
Set 2A&B
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Set 3A&B
For Set 3A, I added lines to seperate different information block, and used heavy line as background to emphasize the main title. In Set 3B, I tried to enlarge the size of first letter of the subtitle to show hierarchy.
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After this project, I learned that different size, line weight and position show different hierarchy.
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Project 03
Paul Rand Book Design
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For this project, we are going to design a book by using the provided material, which including all the content, such as text and images.
First, I Created rough thumbnail sketches to get the initial idea about what my future book will look like. In the sketches, I decided my book size, overall page number and rough layout on each page.
For my book cover, I want to pick one of the element from the relatvant images about book to design. Hence, I drew many cover layouts by using differentpatterns, like Japanese whisk, Albers’s geometric pattern and the Tangram geometric dog shape, and so on.
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The Photogram
Through carefully analyze organize the information, I modified some of the provided images as decorated element to design the final version for my content pages. For me, the hard part was how to organize and adjust the text. In order to make the text more readible, I tried many times by using adjust the tracking, alignment and justification settings.
Cubist Collages
The idea of the photogram or cameraless photography goes back as far as the 19th century with Fox Talbot’s photogenic drawings. In our time the pioneers of photography without use of a camera were Christian Schad, Man Ray, Moholy Nagy, and Kurt Schwitters. Among the first to apply this technique in advertising was the constructivist El Lissitzky. Later, Picasso experimented with the photogram. In advertising, the
Similarly, the early Cubist collages, in which cut paper played an important part, are products of strict rules, limited materials: newspaper mounted on a surface, with the addition of a few charcoal or pencil lines, usually in black and white and sometimes with tan or brown or similarly muted colors. These elements were juggled until
photogram has yet to be fully exploited. Although the effectiveness of the photogram depends chiefly on straight-forward mechanical methods (light on sensitized paper), it offers the designer ample opportunity for aesthetic, manual control. In a sense, it is not a picture of the object but the object itself; and, as in stroboscopic photography, it makes picturization of continuous movement possible as in this photogram of an abacus, by the author. Although some of its effects may be approximated with pen, brush, or scissors,
they satisfied the artist’s eye. The playfulness and humor in the production of some of these compositions in no way detracts from the end result of a serious work of art.
the quality inherent in the subtle light modulations can be achieved, perhaps, only by means of the photogram.
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The Modulor
outcome of a passion, disinterested and detached, an exercise, a game.” Further,
The Modulor is a system based on a
he goes on to say, “for if you want to play modulor…” 1 0
mathematical key. Taking account of the human scale, it is a method of achieving
In comparison to most so-called systems
harmony and order in a given work.
of proportion, the Modulor is perhaps the least confining. The variations, as will be
In his book, The Modulor, Le Corbusier describes his invention as “a measuring
seen from this illustration, are practically inexhaustible (and this example utilizes
tool [the proportions] based on the human body [6-foot man] and on mathematics [the
only a very limited number of possibilities). This drawing is one of a limitless number
golden section]. A man-with-arm-upraised provides, at the determining points of his
of so-called Panel Exercises, played for pleasure or for some real application in
occupation of space—foot, solar plexus, head, tips of fingers of the upraised arm—
order to discover a most satisfactory or beautiful configuration. If, however, the
three intervals which give rise to a series of golden sections, called the Fibonacci
system should present difficulties which happen to run counter to one’s intuitive
series.” 9 [1, 1, 2, 3, 5, 8, 13, etc.]
judgment, Le Corbusier himself provides the answer:
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Masons’s Marks
“I still reserve the right at any time to doubt the solutions furnished by the Modulor, keeping intact my freedom which must depend solely on my feelings rather than on my reason.’’ 11
We find other variations of the geometric plan in Japanese architecture, modern painting, and in Byzantine masons’ marks, such as the seal [at right]. This seal “employs a mathematical key as its design basis. The thick lines represent the mark, the thin lines represent the ground lattice which allows an infinite number of combinations.’’ 12 The geometric scheme is the discipline in which the designer works. Designs stemming from such a scheme are limited only by his imagination.
The Modulor is a discipline which offers endless variations and opportunities for play. Le Corbusier’s awareness of these potentialities is evident from the numerous references to the game and play in his book, such as “All this work on proportioning and measures is the
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DESIGN & THE PLAY INSTINCT Paul Rand
For the book’s font and back cover, I finally chose the Tangram’s geometric shape for my final version because it gives me a lot of fun and interesting. I like geometric patterns, so I played with that. And I finally made a pink pattern by using triangles and squares, which you can see on the font cover(left side).
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After printing out my book, I binded the book by using PVA(one kind of glue for book binding) with assistance of the clamps and wood.
Through many steps of work, my book came out. I felt very happy with that. I learned a lot from there. designing a book givse me a special experience. It’s hard and took lot of time from design to binding, but it brought me a lot of fun.
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https://issuu.com/guanghuatan007/docs/guanghua_tan_final_project
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