C O MPA NY P ROF I L E
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THE JOURNEY If yo u a re re a di n g t h i s yo u h ave st u m bled acros s th e begi nn i n g s o f a c r a f t sm ans’ v i si on of cre ati ng tr uly u n i q u e su st a i na ble g ea r f or ever y d ay t r avel. It all s tar ted i n a sm a ll wor k sh op i n E n g lan d in 2016, wh ere we beg an desi g n i n g a n d proto ty p i ng th e g ea r we wa nt ed t o be u si n g for t r ave l; fro m e c o - b a m b o o b i kes, t o u ni q ue cap d e s i gns, la p t op c a ses a n d b ac k pac k s. Ou r vi s i on i nvov led t a ki ng m at er i als, pro c e s s e s a nd b u i ld q u ali t y asso c i at ed wi t h in divi ud a l c r af t ed i t em s an d m ake t h em a c c e s s i ble t o m ore people. E ver y th i ng we b u i ld i s desi g n ed , t est ed, sourc ed and engi n eered by u s, t h eref ore we know ever y s tep o f o u r pro d u c t d evelopm ent. Thi s i s c r uc i a l to c reat e t h e best su st ai n able gear, a lway s th i nk i n g a b o u t o u r env i ronm ent and c ons i d er i ng best c o m pro m i se o f d esi g n, per for ma nc e a nd su st ai n ab i li t y.
WHERE THE JOURNEY STARTED A SMA LL WO RK S H O P I N W I LTSHIRE, E NGL AND. Th e ďŹ r s t p r oj ect of Gu ap a p eak s w a s c r e a t i n g a p ioneer ing eco f ri en d l y b i c ycle th a t w a s ca p a b le of b e i n g m a s s p r o d u ced . Af ter m a n y m on t h s of p r ototyp i ng, d e s i g n a n d develop ment w e cre a t e d 3 v e rsio ns w ith th e th ir d ve r s i on s h ow n b elow . E n gi n e e r i n g th e tooling, m a n u f a c t u r i ng p r ocesses a nd a ls o d es i gn of th e b i k e a ll i n- h ou s e .
The proje c t re s ult e d in on e of t he mos t be aut iful, s us t ain able an d pe rforman c e drive n bic yc le s e ve r made , a t ruly Brit ish fe at of e n gin e e rin g. The ae s t he t ic s an d pas s ion of t his proje c t are e mbe dde d in t he de s ign an d s oul of our ot he r produc ts. This c raft s man s hip drive s our bran ds pa th an d c on n e c t s us bac k t o t he c ore of produc t de s ign , we are han ds on produc t de ve lope rs an d c on s c ious n e s s of s us t ain able prac t is e s bot h in mat e rial and man ufac t ure .
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E N VI RON ME N T S conscious of our environmental impact, making things last longer and one day fulfilling full cradle-to-grave product design.
EXTRAORDINARY everything we do has our signature style & we push to develop something unique and a lot of the time world firsts.
EXISTENCE make p rod u ct s t h at d e s erve t o exis t and s tand t e s t of t ime.
ORIGINAL CUSTOMISABLE CAP
WOOD VISORS
We in ve n t e d t he wood vis or c ap aft e r playi ng a roun d wit h t he ide a in our works hop an d b u i l di ng the fi rs t s ample t he re . We on ly us e F SC c e r ti fi e d wood an d opt t o us e more bamboo t han an y oth e r woods in ge n e ral. Our vis ors are s upe r s t rong , light we ight , be aut ifully fin is he d wit h in div i du a l las e r e t c he d logo de t ails . Sin c e laun c h we have c ollaborat e d wit h F ini ste r r e , b e e n approac h for c ollabs for t he NBA t op 5 0 a nd sold t o t hous an ds of c us t ome rs worlwide .
SURF VISORS
O ur bran d has grown out of a love for t rave l a nd lif e s t yle s port s . We wan t e d t o re min d our c us t ome rs of t he ir l a st epic day out s urfi n g, t rave llin g, hikin g... us i ng a u n ique mat e rial foun d in s urfboards we de ve l ope d a ran ge of s urf vis ors . Again c omple t e ly n e w , f r e sh a n d ae s t he t ic ally s t un n in g. O ur aim is t o c on n e c t our produc t s by us e of si milar mat e rials or ae s t he t ic s t hat you migh t fi nd on your s urfboard, s n owboard or in n at ure a s yo u tr ave l.
REMOVABLE VISOR SYSTEM M a ki ng ou r c a p s w ith d i ff er ent ma ter ial vis ors w a s the fi r s t s t ep . W e th en i nnova ted furt he r an d m a d e a l l ou r cap visor s i nter ch a nge able . Th i s w a s a b i g s t ep in ca p d esi gn and me an t n ow th e d e s i gn was lef t u p th e cu stome r, fin ally the y c a n d e c i d e t h e colo u r and style the y pre fe r. Al l o ur f a b r i c v i s or s a r e now “flip -ab le ”me an in g the y c a n b e r o t a t e d 180 d egr ees, givin g t he cu st o mer t w o s t y le op ti ons w i th one c ap.
STEP 1:
STEP 2:
STEP 3:
Remove velcro of visor from crown.
Flip visor & reverse velcro tab.
Re-attach visor on crown starting from the center.
STYLE 1
STYLE 2
CARRYING ON INTO LUGGAGE D E SI G N E D I N EN GL A N D. P ROV E N IN JAPAN. TE STE D WORL DWIDE I t w a s a n atu r a l p r ogr essi on i nt o de ve lopin g bags an d ac c e s s orie s an d rea l l y w h er e w e w a nted to m ak e a stat e me n t pus hin g all our un ique s t yle in t o p i ec es p eo p le car r y ever yd ay. I n 2019 we la u nch ed ou r ďŹ r st ran ge of bags in Japan , whe re t he y have b e e n s ol d t h r ou gh ou t th e cou ntr y i n t op de part me n t s s t ore s in Tokyo an d ot h e r c i t i e s a c r oss th e cou ntr y. Jap a n has be e n an e xc e lle n t provin g groun d for ou r g e a r , p r e miu m i s th e only ga me in t own alon gs ide de s ign an d fun c t ion a l i ty. 2020 w i l l see th e la u nch of ou r ran ge of bags , bumbags an d ac c e s s orie s m a de en t i r e l y of r ecycled nylons a nd polye s t e rs . We have de c ide d t o re duc e t h e c om p l e x i t y of th e p ack s, r emo ve un - n e c e s s ary fabric s an d ke e p t hin gs s impl e t o m a k e ou r ba gs even mo r e sus t ain able . It is t he be gin n in g of our grou nd u p , c r a d l e -to-gr a ve a p p r o ach of produc t de s ign . A t t he e n d of t he produ c ts l i f e c y c l e having si mp liďŹ ed ma t e rial mixe s make our it e ms e as ie r t o re c yc l e or u s e a g a in. O u r r a n ge of b a gs a r e u nisex, makin g gre at mid- volume daily pac ks an d s l i n g s f or sh o r t w eek end tr ip s an d daily us e . W e h a v e u sed ou r engi neer i ng foun dat ion s t o de ve lop on e of t he highe s t q u a l i t y , most f u nctiona l a nd ae s t he t ic ally be aut iful we lde d bac kpac ks an d b u m b a gs . W o r k i ng d ir ectly i n t he fac t ory, we de s ign e ve ry de t ail, build m oc k u p af ter m ock u p , test we ld s t re n gt h an d t oolin g. It is our u n d er s t a n d i ng a nd com mitment t o be in g pre s e n t in all as pe c t s of our bag d ev e l op m ent th at w e h op e sh in e s t hrough.
TRAVEL BAGS
FO U N D ER / C R A F TS MA N /DE SIGNE R TO M WI L L I AM S
I set out to create no-boundaries in what we design and make, my goal is to make people pause and question what is infront of them, make them question and have that feeling you get when you see something for the ďŹ rst time. I strive to make products others do not, creating something extraordinary and bringing art and beauty into people’s everyday lives.