GRS Brand Manual & Guidelines by Creative Farm Digital Agency

BRAND MANUAL & GUIDELINES

Guarantee Restoration Services Corporate Brand Manual & Guidelines 2 // 40

THE COMPANY INTRODUCTION THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent Guarantee Restoration Services corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, uniﬁed image of our company.

These guidelines reﬂect Guarantee Restoration Services commitment to quality, consitency and style. Guarantee Restoration Services brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Guarantee Restoration Services name and marks.

GUARANTEE RESTORATION SERVICES

TABLE OF CONTENTS SECTION 1

CORPORATE LOGO

SECTION 2

CORPORATE TYPOGRAPHY

SECTION 3

TEXT HIERARCHY

SECTION 4

CORPORATE COLOR SYSTEM

SECTION 5

CORPORATE STATIONERY

SECTION 6

LOGO PLACEMENT

SECTION 7

GRID SYSTEMS

SECTION 8

CORPORATE IMAGES

SECTION 9

ICONOGRAPHY

SECTION 10

SUMMARY AND CONTACT

THE CORPORATE LOGO SIGNAGE Our Logo is the key building block of our identity, the primary visual element that identiﬁes us. The signature is a combination of the symbol itself and our company

The Logo Introduction The Logo Application The Logo Elements Clearspace and computation Incorrect Logo Applications

name – they have a ﬁxed relationship that should never be changed in any way.

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THE CORPORATE FONTS AND TYPOGRAPHY THE FULL LOGOTYPE 2

Guarantee Restoration Services Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of restoration services - the connection between the tools and strength necessary for the restoration of property affected by disasters. It has a particular relationship with Guarantee Restoration Services name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Aldrich Bold with all letters following the first letter of each word being reduced by 20% of the first letter font size and was chosen to compliment and balance the logo symbol while maintaining a cohesive design theme. The Corporate Logo is presented through the use of color as well as shape and form. The Logo Symbol colors are a radial gradient comprised of the two primary corporate colors and the two secondary colors. The two primary colors are Red and Blue. The two secondary colors are Orange and Light Blue. It is a fresh and appealing blend of colors chosen for their strong combination as well as their representation of the various types of property disasters. The colors have been selected according to international standards as shown and are easily implemented.

2) The Logo Symbol Consists of a powerful element evoking the culture of restoration services as well as the ﬁrst letter of the company name. 3) The Logo Type Carefully chosen for its modern and yet reﬁned, highly legible style, which has been further enhanced by the use of upper case letters in red and the grey tone of the secondary corporate color palette. The font used is Aldrich Bold.

1) The Corporate Logo The corporate logo is the main logo used on a white background. For colored backgrounds, see the alternate uses below.

LOGO DARK VERSION

LOGO LIGHT VERSION

4) The Logo Dark Version will be used when the background color is any shade of blue or grey. 5) The Logo Light Version will be used when the background color is any other color than white, blue or grey.

Recommended formats are: .eps | .ai | .png | .jpg | .tiﬀ

Attention: Use of any stylized, animated, hand drawn or other versions of an unoﬃcial logo are not permitted. This undermines the logo system and brand consistency. Please consult with Guarantee Restoration Services Trademark Licensing if you have any questions or need further help.

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LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the

symbol itself and our company name – they have a ﬁxed relationship that should never be changed in any way.

0.5 x 0.5 x x

0.5 x

CLEARSPACE

Logo Symbol

Full Logo

/2 x

Deﬁnition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).

/2 x

x 1/ 2 x

/2 x

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APPLICATION ON A BACKGROUND

LOGO A

Colored Version

LOGO B

LOGO C

Colored Version

LOGO D

Colored Version

MINIMUM LOGO SIZES

20 mm

5 mm

30 mm

10 mm

Logo Symbol Minimum Size: 5 mm x 5 mm

40 mm

15 mm

Full Logo Minimum Size: 20mm x 3.33 mm

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THE CORPORATE TYPOGRAPHY Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic

The Corporate Fonts Primary Font Secondary Font Font Hierachy

hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Guarantee Restoration Services layouts.

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LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION THE FONT Aldrich is a rounded yet squarely proportioned font that is reminiscent of early 20th Century gothic styles. With a solid stance and conﬁdent mono-weight strokes,

Aldrich is a hardworking family with roots in Midwestern ethics. Aldrich is under the open source license, SIL Open Font License.

ALDRICH A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

PRIMARY FONT ALDRICH DESIGNER : MATTHEW DESMOND Bold

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Regular

a b c d e f g h i j k l m n o p q r s t u v w x y z

01234567890 ! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç

Figures

Special Characters

TYPE EXAMPLES ALDRICH

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THE CORPORATE FONTS AND TYPOGRAPHY THE FONT Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE,

SECONDARY FONT OPEN SANS DESIGNER : STEVE MATTESON

Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

OPEN SANS Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

TYPE EXAMPLES OPEN SANS

Figures

Special Characters

0 1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç

TYPOGRAPHY AND TEXT HIERARCHY Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic

Font Hierarchy

hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Guarantee Restoration Services layouts.

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CONTEXT TEXT AND INNER HEADLINES

Caption Text

Guarantee Restoration Services Typo Open Sans Regular 6 pt Type / 9 pt Leading

HEADLINES AND TYPOBREAKS

Copy Text

Guarantee Restoration Services Typo Open Sans Regular 8 pt Type / 11 pt Leading

Headlines Copytext

GUARANTEE RESTORATION SERVICES TYPO

Sublines Sections

Big Headlines and Title

Aldrich Regular - Capital Letters 10pt Type / 10pt Leading

GUARANTEE RESTORATION SERVICES TYPO Aldrich Bold - Capital Letters 16pt Type / 16pt Leading

GUARANTEE TYPO Aldrich Bold - Capital Letters 34pt Type / 30 pt Leading

Sequencer and Title for Marketing

THE HEADER Aldrich Bold - Capital Letters 48pt Type / 48 pt Leading

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CORPORATE COLOR SYSTEM THE PRIMARY COLOR SYSTEM AND COLOR CODES Color plays an important role in Guarantee Restoration Services corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent use of these colors will

The Corporate Colors Primary Color System Secondary Color System

contribute to the cohesive and harmonious look of the Guarantee Restoration Services brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

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PRIMARY COLOR SYSTEM Explanation: Guarantee Restoration Services has three oﬃcial colors: Red, Blue and Dark Grey. These colors are a recognizable identiﬁer for the company.

PRIMARY COLOR RED

PRIMARY COLOR BLUE

COLOR CODES CMYK Pantone Hex RGB Web

100 %

80 %

60 %

Red Gradient

40 %

20 %

Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.

: : : : :

COLOR CODES

C000 M100 Y100 K000 185C ed1c24 R237 G028 B036 #ﬀ3333

COLOR TONES

THE GRADIENT

CMYK Pantone Hex RGB Web

100 %

80 %

60 %

Blue Gradient

40 %

20 %

: : : : :

C088 M054 Y000 K000 7683 C 0b70b8 R011 G112 B184 #0066cc

COLOR TONES

THE GRADIENT

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SECONDARY COLOR SYSTEM Explanation: The Secondary colors are complementary to our oﬃcial colors, but are not recognizable identiﬁers for our company. Secondary colors should be used sparingly (less than 10 % of the palette in one piece.

Usage: Use them to accent and support the primary color palette.

COLOR CODES Tones

CMYK : C000 M055 Y085 K006 Pantone : 7578 C Hex : f06b23

RGB Web

: R239 G107 B036 : #ﬀ6633

RGB Web

: R041 G170 B225 : #3399cc

RGB Web

: R078 G078 B078 : #666666

RGB Web

: R009 G129 B074 : #009933

RGB Web

: R238 G099 B082 : #ﬀ6666

COLOR CODES Tones

CMYK : C082 M024 Y000 K012 Pantone : 292 C Hex : 29a9e1

COLOR CODES Tones

CMYK : C000 M000 Y000 K069 Pantone : 7540 C Hex : 4e4e4e

COLOR CODES Tones

CMYK : C093 M000 Y043 K049 Pantone : 7731 C Hex : 09814A

COLOR CODES Tones

CMYK : C020 M058 Y066 K007 Pantone : 7416 C Hex : EE6352

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CORPORATE STATIONERY INTERNATIONAL PAPER STATIONERY Stationery is a primary means of communication and it is essential that every application be a consistent reﬂection of our corporate identity. There is only one approved design format for all corporate and business unit stationery, although there are slight variations in size and content for diﬀerent regions of the world. This section illustrates approved layouts for standard U.S. business

The Company Letterhead The Company Business Cards The Envelope Logo Placement

stationery. It includes speciﬁcations for typography, color, printing method, paper stock and word processing. Stationery brand management guidelines do not include invoices, bills of lading, credit letters, business forms, checks, e-mail tags or other business processes.

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THE COMPANY LETTERHEAD Explanation: This shows the approved layouts with the primary elements of the Guarantee Restoration Services stationery system for thefront- and backside of the letterheads.

Usage: The letterhead will be used for all oďŹ&#x192;cial communication that is going out of Guarantee Restoration Services company.

PARAMETER Dimensions 297 x 210mm DIN A4 Weight 120g/m Uncoated white Print OďŹ&#x20AC;set CMYK

11811 Dunlay Lane Baton Rouge, LA 70809 P. +225.753.8682 E. info@guaranteerestoration.com W. www.guaranteerestoration.com

Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States

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THE COMPANY ENVELOPE

DISASTER REHABILITATION & RESTORATION SERVICES

Explanation: This shows the approved layout with the primary elements of the Guarantee Restoration Services stationery system for envelopes.

Dimensions 297 x 210mm DIN A4

Insert the Guarantee Restoration Services letterhead and send your documents throughout the world.

Weight 120g/m Uncoated white

Print Oﬀset CMYK

THE COMPANY BUSINESS CARDS Explanation: This shows the approved layouts with the primary elements of the Guarantee Restoration Services stationery system for business cards.

PARAMETER Dimensions 85 x 55 mm

WATER

Weight 400g/m Uncoated white

FIRE

Print CMYK

MOLD

DISASTER REHABILITATION & RESTORATION SERVICES

SHAWN FOLKS PRESIDENT | CEO

Usage: The business cards will be used for all oﬃcial contact and communication of Guarantee Restoration Services company.

HVAC CLEANING

BIOHAZARD CLEANUP

11811 Dunlay Ln., Baton Rouge, LA 70809 P. + 225.753.8682 E. sfolks@guaranteerestoration.com W. www.guaranteerestoration.com

THE CORRECT LOGO PLACEMENT Correct Logo Placement

Guarantee Restoration Services Corporate Brand Manual & Guidelines 23 // 40

CORRECT LOGO PLACEMENT -

Explanation: To place the Design.Inc logo in the correct way please use one of the approved styles that are shown on the right. To place the Guarantee Restoration Services logo in other ways is not allowed.

PARAMETER Example 297 x 210mm DIN A4

CUSTOMIZED GRID SYSTEMS Grid Systems Vertical Grid Systems A4 Vertical Poster Grid System A3 Horizontal Presentation Grid System Vertical Grid System for Tablets

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GUARANTEE RESTORATION SERVICES CUSTOMIZED GRID SYSTEMS In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

A4 VERTICAL GRID SYSTEM EXAMPLES

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GUARANTEE RESTORATION SERVICES CUSTOMIZED GRID SYSTEMS Explanation: This shows an approved layout with a typography grid for an A3 Poster of Guarantee Restoration Services.

Example: Poster A3

PROUDLY SERVING OUR

COMMUNITY MORE

THAN 40 YEARS. Lorem ipsum dolor sit amet, purus sem ac vestibulum, turpis vel ornare felis. Ligula lacus odio est id, nulla tincidunt donec leo a. Velit quis est ullamcorper, senectus vestibulum nec nisl elementum. Integer pulvinar in erat, est neque porta ac semper, tincidunt nulla mi donec sapien, mi pulvinar eget quam pretium. Sapien class arcu vel morbi, porttitor dolore placerat elit, bibendum nascetur eu mauris. Laoreet eget imperdiet sit nec, in mauris lectus fusce elementum, curabitur vulputate nec non, maecenas neque pede libero justo. Egestas diam lacus elit curabitur, vestibulum massa lorem nunc wisi, nec nunc convallis rhoncus maecenas. Eu sem pede per eget, ut ut ac pretium, eu id ut mauris. Ipsum iaculis nibh tellus lacus, velit morbi pede vel nec, etiam arcu sit vestibulum. Augue mauris eget ante cras, quis duis fusce eros. Est mauris magna vehicula vitae, vestibulum blandit aenean sed. Pulvinar dapibus suspendisse natoque, inceptos felis auctor turpis in, lacinia diam nunc a id. Error quam elementum ipsum mollis, sit tristique tortor sit. Quam felis fermentum dolor, donec ligula consequat gravida leo, varius lectus pharetra nunc. Lobortis sodales phasellus arcu ante, luctus consectetuer neque tellus, accumsan adipisicing interdum tincidunt curabitur. Lacus pulvinar ornare est, ac feugiat lectus ante sem. Metus fusce posuere suscipit, curabitur nulla vivamus convallis, aliquet mauris sapien vi Sed duis ac fames, augue suspendisse vitae est risus, ac etiam sapien purus sodales, et arcu corporis nascetur.tae, morbi quis id lorem. Sed duis ac fames, augue suspendisse vitae est risus, ac etiam sapien purus sodales, et arcu corporis nascetur.

“24/7 ISN’T JUST A NUMBER & NEITHER

ARE YOU.”

A3 VERTICAL GRID SYSTEM EXAMPLES

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SCREEN HORZONTAL GRID SYSTEM EXAMPLES

Explanation: This shows an approved layout with a typography grid for a 16:9 Screen of Guarantee Restoration Services. This will be used for company presentations in Powerpoint or Keynote.

GUARANTEE RESTORATION SERVICES CUSTOMIZED GRID SYSTEMS -

Examples: Screen Grids

PROUDLY SERVING OUR

COMMUNITY MORE

THAN 40 YEARS.

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GUARANTEE RESTORATION SERVICES CUSTOMIZED GRID SYSTEMS -

Example: Tablet

TABLET VERTICAL GRID SYSTEM EXAMPLE

Explanation: This shows an approved layout with a typography grid for an iPad tablet Poster of Guarantee Restoration Services.

IMAGES AND BLENDING MODES Corporate Image Corporate Image Color Corporate Image Black and White Blending Modes and Options

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GUARANTEE RESTORATION SERVICES CORPORATE IMAGE : COLORED IMAGES Corporate Images are responsible to transfer the values of Guarantee Restoration Services to our customers or our potential customers. It is a composite psychological impression that continually changes with the ﬁrm’s circumstances, media coverage, performance, pronouncements, etc. Guarantee Restoration Services use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.

EXAMPLES FOR GUARANTEE RESTORATION SERVICES CORPORATE IMAGE SYSTEM

Requirements: - high contrast - sharp images - minimalistic look - modern and businesslike

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GUARANTEE RESTORATION SERVICES CORPORATE IMAGE : BLACK & WHITE

EXAMPLES FOR GUARANTEE RESTORATION SERVICES CORPORATE IMAGE SYSTEM

Requirements: - black and white colors - high contrast - sharp images - minimalistic look - modern and businesslike

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GUARANTEE RESTORATION SERVICES BLENDING MODE FOR IMAGES

EXAMPLES FOR GUARANTEE RESTORATION SERVICES CORPORATE IMAGE SYSTEM

Image eﬀects and blending modes raise the concision and the recognizability of a brand. Also, they are able to divide content and other graphical elements that are used in layouts. In the same way, the support statement of the images used raise application possibilities.

How to: 1) use it in duotone images colors 2) use a placeholder with a white, red or blue back 3) adjust the layer style to “multiply”

“24/7 ISN’T JUST A NUMBER & NEITHER

ARE YOU.”

CORPORATE ICONOGRAPHY Corporate Iconography Application

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GUARANTEE RESTORATION SERVICES CORPORATE ICONOGRAPHY An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or data ﬁle.

ICONONOGRAPHY DOWNLOAD LINK

Direct Link :

EXAMPLES FOR GUARANTEE RESTORATION SERVICES CORPORATE ICONOGRAPHY SYSTEM

How to: - only use icon with a backround - minimum stroke size: 0.5 pt - upscale only proportional

http://www.design-inc.com/iconography.zip <– Scan for download iconography

SUMMARY AND CONTACT Summary Contact

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Guarantee Restorarion Services Brand Collection

A SHORT SUMMARY Family owned and operated since 1974, Guarantee Restoration Services provides professional service to homeowners, property managers and insurance companies alike. By adding the resources of a nationally recognized cleaning and restoration expert, Guarantee Restoration Services maintains family values while oﬀering expanded service to our customers. Guarantee Restoration Services provides quality disaster cleaning and repair, including 24-hour emergency services. Call on Guarantee Service Team for ﬁre, water, wind, vandalism and other damage repair services. Guarantee Restoration Services corporate identity and elements thereof should always be utilized to strengthen our public and internal image. Our corporate identity and it’s elements represent the culture of strength, tradition and quality workmanship which we stand for.

CONTACT For further information, please contact: Drew McArdle Creative Farm Digital Agency E: info@creativefarmagency.com P: +225.603.1881

COMPLETE MANUAL DOWNLOAD LINK

Direct Link :

http://www.creativefarmagency/grs_manual.zip <– Scan for download the manual

THANK YOU FOR INTEREST For further questions, please feel free to contact us.

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BRAND MANUAL & GUIDELINES

CONTACT Address GUARANTEE RESTORATION SERVICES 11811 Dunlay Lane Baton Rouge, LA 70809