HDMK Brand Collection
DREAM TO BUILD. BUILD TO DREAM.
HDMK Corporate Brand Guidelines Version: v1 // 2016
Introduction The Logo Application Clearspace and computation Minimum Logo Size
The Company Letterhead The Company Business Cards The Envelope Logo Placement
The Corporate Fonts Primary Font Secondary Font Font Hierachy
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
Introduction Primary Color System Color Codes
Summary Contact
Introduction The Logo Application Clearspace and computation Minimum Logo Size
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The Corporate Fonts Primary Font Font Hierachy
Introduction Primary Color System Color Codes
The HDMK Corporate Brand Guidelines
The Company Stationery The Business Cards The Letterhead
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
Summary Contact
THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent HDMK’s corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect HDMK’s commitment to quality, consitency and style. The HDMK brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the HDMK name and marks.
The HDMK Corporate Brand Guidelines
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Introduction The Logo Application Clearspace and computation Minimum Logo Size
The Corporate Fonts Primary Font Font Hierachy
Introduction Primary Color System Color Codes
THE INTRODUCTION The HDMK Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of home care services - the connection between the strength of craftsmanship and the strict code of ethics that influence. It has a particular relationship with the HDMK name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The
typeface is a slightly modified Futura Bold and has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of color as well as shape and form. The two corporate colors are Yellow and Grey. It is a fresh and appealing blend of colors chosen for their strong combination modern - classic - timeless. The Colors have been selected according to international standards as shown below and are easily implemented.
1) The Logo Symbol Consists of a powerful element evoking the culture of home care services in a yellow tone of the chosen corporate color.
2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is a modified Futura Bold.
The Logo Light Version will be used when the backround color is dark colored.
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1
2
The Logo Dark Version will be used when the backround color is light colored.
The HDMK Corporate Brand Guidelines
The Company Stationery The Business Cards The Letterhead
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
Summary Contact
Full Logo
DeďŹ nition Logo Symbol 1
/2 x
1
/2 x
1
/2 x
x
1
/2 x
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation
To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).
Full Logo Minimum Size: 20mm x 3.33 mm
The HDMK Corporate Brand Guidelines
40 mm
30 mm
20 mm
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Introduction The Logo Application Clearspace and computation Minimum Logo Size
The Corporate Fonts Primary Font Font Hierachy
THE C O R P O R AT E FON TS AND T Y POGR A PH Y Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all HDMK communications. We have selected Futura and Open Sans, which helps inject energy and enthusiasm into the entire HDMK communications, as the primary and secondary corporate typefaces.
Introduction Primary Color System Color Codes
The Font
Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It is based on geometric shapes that became representative of visual elements of the Bauhaus design style of 1919–33. Futura has an appearance of eďŹƒciency and forwardness. It is based on strokes of near-even weight, which are low in contrast. The uppercase characters present proportions similar to those of classical Roman capitals.
Bold
Regular
Figures
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The HDMK Corporate Brand Guidelines
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
The Company Stationery The Business Cards The Letterhead
Caption Text
Summary Contact
HDMK Typo Open Sans Regular 6 pt Type / 9 pt Leading
Copy Text
HDMK Typo Open Sans Regular 8 pt Type / 11 pt Leading
Headlines Copytext
HDMK TYPO
Open Sans Semibold - Capital Letters 10pt Type / 10pt Leading
Sublines Sections Futura Bold - Capital Letters 16pt Type / 16pt Leading
Big Headlines and Title Futura Bold - Capital Letters 34pt Type / 30 pt Leading
Sequencer and Title for Marketing
Futura Bold - Capital Letters 48pt Type / 48 pt Leading
The HDMK Corporate Brand Guidelines
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Introduction The Logo Application Clearspace and computation Minimum Logo Size
The Corporate Fonts Primary Font Font Hierachy
T H E PR I M A RY COLOR SYSTEM A ND COLOR CODES Color plays an important role in the HDMK corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice� color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the HDMK brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
Introduction Primary Color System Color Codes
COLOR CODES CMYK : Pantone : RGB :
C000 M021 Y098 K000 7406C R255 G201 B005
Color Tones 100 %
80 %
60 %
40 %
20 %
40 %
20 %
Gradient Yellow Gradient
COLOR CODES CMYK : Pantone : RGB :
C000 M000 Y000 K069 2336C R080 G080 B080
Color Tones 100 %
80 %
60 %
Gradient Grey Gradient
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The HDMK Corporate Brand Guidelines
The Company Stationery The Business Cards The Letterhead
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
Summary Contact
D R I V E . I M PAC T. I N S I G H T. P E R F O R M A N C E .
The HDMK Corporate Brand Guidelines
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Introduction The Logo Application Clearspace and computation Minimum Logo Size
The Corporate Fonts Primary Font Font Hierachy
Introduction Primary Color System Color Codes
THE COMPANY BUSINESS CARDS AND LETTERHEAD THE COMPANY BUSINESS CARDS
THE COMPANY LETTERHEAD
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Explanation: This shows the approved layouts with the primary elements of the HDMK stationery system for business cards. Usage: The business cards will be used for all official contact and communication of HDMK. Insert the HDMK letterhead and send your documents throughout the world.
Dimensions 85 x 55 mm 210 x 297 mm
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Weight 400g/m Uncoated white
Explanation: This shows the approved layouts with the primary elements of the HDMK stationery system for the front and backside of the letterheads. Usage: The letterhead will be used for all official communication that is going out of HDMK.
Print CMYK
The HDMK Corporate Brand Guidelines
You are here:
The Company Stationery The Business Cards The Letterhead
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
Summary Contact
CONSTRUCTION PEST CONTROL HOME INSPECTION
KIEL HARTON PRESIDENT | CEO 383 Highlandia Dr. Ste. 237 Baton Rouge, LA 70810 P. + 225.312.2884 E. kharton@hdmk.net W. www.HDMK.net
Kiel Harton HDMK 383 Highlandia Ste. 217 Baton Rouge, LA 70810
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Dimensions 210 x 297 mm Paper Weight 400g/m Uncoated white
Kiel Harton HDMK 383 Highlandia Ste. 217, Baton Rouge, LA 70810
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Dimensions 85 x 55 mm Paper Weight 400g/m Uncoated white
The HDMK Corporate Brand Guidelines
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Introduction The Logo Application Clearspace and computation Minimum Logo Size
The Corporate Fonts Primary Font Font Hierachy
Introduction Primary Color System Color Codes
THE BASIC PRINT GRID SYSTEM GUIDE FOR ELEVATE COMPANY THE COMPANY GRID SYSTEMS
In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images,
PAGE GRID SYSTEM EXAMPLES
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glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.
Explanation: Use Grids to organize elements in relation to a page or other graphic elements.
The HDMK Corporate Brand Guidelines
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The Company Stationery The Business Cards The Letterhead
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
Summary Contact
A4 VERTICAL GRID SYSTEM EXAMPLES
VERTICAL PAGE GRID SYSTEM EXAMPLES
The HDMK Corporate Brand Guidelines
Explanation: This shows an approved layouts with a typography grid for a DIN A4 page size.
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Introduction The Logo Application Clearspace and computation Minimum Logo Size
The Corporate Fonts Primary Font Font Hierachy
Introduction Primary Color System Color Codes
THE BASIC SCREEN GRID SYSTEM GUIDE FOR HDMK
SCREEN HORIZONTAL GRID SYSTEM EXAMPLES
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Explanation: This shows an approved layout with a typography grid for a 16:9 Screen of HDMK.
The HDMK Corporate Brand Guidelines
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The Company Stationery The Business Cards The Letterhead
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
Summary Contact
TABLET VERTICAL GRID SYSTEM EXAMPLE
Example: Tablet
The HDMK Corporate Brand Guidelines
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Introduction The Logo Application Clearspace and computation Minimum Logo Size
The Corporate Fonts Primary Font Font Hierachy
Introduction Primary Color System Color Codes
A SHORT SUMMARY
CONTACT
HDMK is passionate about delivering an exceptional home experience. When you hire HDMK, you're hiring a team of professionals who are trained and skilled to deliver lasting value to your home.
For further information please contact:
Whether its Home Inspection, Construction or Pest Control, we consider ourselves humble guests in your home, and as such respect your personal privacy and space.
Kiel Harton CEO | HDMK E: kharton@HDMK.net P: +225.312.2884
We apply the most innovative and cutting edge designs and equipment in today's home building market. You can rely on our professional team to make recommendations that ďŹ t your taste and style but always give you the ďŹ nal word.
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The HDMK Corporate Brand Guidelines
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The Company Stationery The Business Cards The Letterhead
The Elevate Corporate Brand Guidelines
Grid Systems Vertical Grid Systems A4 Presentation Grid System Vertical Grid System for Tablets
Summary Contact
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HDMK Brand Collection