GUESS_JEANS

Page 1


VM TECHNICAL GUIDELINE | WHOLESALE

PLEASE PAY ATTENTION TO THE

FOLLOWING GUIDELINE

01. SHOP IN SHOP / APPAREL (page 4 to 29)

How to fold / Notes

03. SECURITY (page 31)

04. VM POP MATERIAL (page 32 to 33)

OF REAL SCENARIO

FOLLOW THIS VM APPAREAL’S SCHEME FOR WOMAN

BOTTOM

11. T SHIRT

12. T SHIRT LONG SLEEVES

13. BOTTOM

14. SHIRT

15. T-SHIRT

16. BOTTOM

17. T-SHIRT

18. OUTWEAR -Guess Jeans and Guess Original be used together on this schema

Shirt 1. OUTWEAR 2. T SHIRT 3. BOTTOM 4. T SHIRT 5. T SHIRT LONG SLEEVES 6. BOTTOM 7. T SHIRT LONG SLEEVES 8. SHIRT 9. T SHIRT

01. SHOP IN SHOP

01. SHOP IN SHOP | APPAREL

Denim

Extension

1500x750mm

Lightbox (optional)

Display/planter

Feature rug

Product

Display/planter

✦ 9 m² - EXAMPLE OF REAL SCENARIO

✦ FIT TAG :

-We’ll be provide inside the MKT KIt

-We’ll be provide inside the MKT KIt

✦ 9 m² - EXAMPLE OF REAL SCENARIO

✦ FIT TAG :

-We’ll be provide inside the MKT KIt

01. SHOP IN SHOP | APPAREL

- Sizes must not be repeated for each SKU

NOTES : - 12 SKUS - Sizes must not be repeated for each SKU

-Men and Women use the appareal scheme -Guess Jeans and Guess Original be used together on this schema

T-SHIRT
T-SHIRT
T-SHIRT
T-SHIRT

THE MANNEQUINS’ HEADS ARE DETACHABLE AND SHOULD BE USED WITHOUT THEM. A METAL CAP IS INCLUDED IN THE PACKAGE TO COVER THE HOLE.

THIS VM APPAREL’S SCHEME :

1. Mannequin: - should be multi-layered - make the garments fit properly t preset

FOR THE MANNEQUIN OUTFITS REFER TO THE SEASONAL LOOKBOOK .

FALL 24

FOLLOW APPAREL’S SCHEME

1. Mannequin: - should be multi-layered - make the garments t properly t preset

3. Fit tag

FIT

FOLLOW THIS VM APPAREL’S

1. Denim hanging: - 4 SKU

FITS WOMAN STRAIGHT WIDE LEG RELAXED

2. Shelves dedicated to the denim category : - 6 sizes each (all at the same level)

3. Fit tag

01. SHOP IN SHOP | APPAREL

Horizon shelf H2000mm AFFL with Product fixing & integrated lighting

1500x750mm

Lightbox (optional)

Surface mounted

Product

Display/planter

Island (IS01)

T-shirt unit:

Titled graphics shelves

Fixed rack unit

Storage drawers

Window/Display/Island (IS02)

2 mannequins, 1planter Feature rug

Custom sofa (SF01) / display unit.

Triangle logo embedded in sofa

Product display 7 planter Island (01)

Feature low table (ST01)

Self-standing

Metal rack (RA01C)

m² - EXAMPLE OF REAL SCENARIO

01. SHOP IN SHOP | APPAREL

12 SKUS - Sizes must not be repeated for each SKU

30 m² - CORNER’S GUIDELINE

✦ FOLLOW THIS VM APPAREL’S SCHEME :

1. Category preset: - 2 sizes each SKU - Minimum 3 Size per SKU

30 m² - CORNER’S GUIDELINE

✦ FOLLOW THIS VM APPAREL’S SCHEME : 1. Outfit preset 2. Category preset (3 sizes each SKU) :

Bottom

Sweater

T-shirt

Outwear

Outwear

Sweater

Sweater

Sweater

30 m² - CORNER/MANNEQUIN’S GUIDELINE

3. Category Preset:

FOLLOW APPAREL’S SCHEME

1. Mannequin: - should be multi-layered - make the garments t properly t preset

FOLLOW APPAREL’S SCHEME

1. Mannequin: - should be multi-layered - make the garments t properly t preset

APPAREL’S SCHEME

COLOURS

SET UP

✦ Vm set up example : scenario without shop in shop

✦ GENERAL RULES

RACK: IT HAS TO BE CONSIDERED AS A FOCAL POINT IN ORDER TO ATTRACT CUSTOMERS. THE EXPOSTION IS 1 PIECE PER SKU

✦ 30 m² - DENIM WALL’S GUIDELINE

✦ FOLLOW THIS VM APPAREL’S SCHEME :

1. Denim hanging: - 4 SKU

2. 2. Shelves dedicated to the denim category : - 6 sizes each (all at the same level)

3. Fit tag 3

STEP 1

fold them in half and fold the long part trousers at the knee’s

STEP 1

fold the first side of the sleeves

STEP 2 fold the sleeve to the bottom and repeat the first step with the other sleeve

STEP 3

fold both sleeves to the center and then fold half shirt

turn the shirt on the front

STEP 5 Ready for display!

02. SECURITY | RULES

✦ HOW TO FIX SECURITY TAG

GENERAL RULES

- SECURITY TAGS SHOULD NOT BE VISIBLE!

- IF POSSIBLE, HIDE THE SUPERTAG INSIDE THE ITEM AND KEEP THE PIN ON THE OUTSIDE. EXCEPT FOR BOTTOMS (EX. JEANS, SHORTS, SKIRTS) AND SLIM ITEMS (SHIRTS, T-SHIRTS, KNITWEAR, DRESSES).

- PAY ATTENTION! TO AVOID RUINING CLOTHES, MAKE SURE TO INSERT THE PIN IN THE SEAM OF ALL ITEMS.

- IT’S IMPORTANT THAT IT WILL NOT RUIN THE FIT EXPERIENCE OF THE CLINET.

TOP HANGER

BOTTOM HANGER

Thank You

MERCHANDISING DEPARTMENT

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