These traditional methods of marketing also fail to reach the appropriate audience on the other end of the senior living spectrum. For older seniors or those who are sick or frail, adult children are often the decision makers who select care and services. Reaching these adult children, who are generally both busy and overwhelmed, can be difficult. They want and need information, but they want it in the form of helpful advice, not marketing.
Both active seniors and adult children want information, services and assistance. In fact, they may need the exact service that you provide. But how will they discover your business? And, even more importantly,
how will you know when your marketing efforts are working?
