Guido Mercati

Architect of Participation, Rules Breaker and People Catalyst. Currently, from Sunday to Thursday, I play the bad cop (i.e. Group Strategic Planning Director) at Grey Group MENA. Former Head of Strategic Planning at Saatchi&Saatchi, Senior Planner at Leo Burnett and Creative Entrepreneur, amongst others. I muck in Semiotics, Social Sciences, Anthropology and Qual Research, Brand Management and Strategic Development, Account planning and Channels Innovation, Disruptive Entertainment and Social Media, youth subcultures symbolism, Music languages and styles, Fine Arts and Trash Culture, Digital Marketing, lateral creative thinking, new media platforms and technologies, Crowdsourcing and Crowdcreation, Ethnographic Research and Pop Culture rituals. But, a part from that, anything I can get away with. Ideas Believer. Strong Reader. Gung-ho Xplorer. Eager Music Lover. Any other detailed information or reference on http://ae.linkedin.com/in/guidomercati.