GRAPHIC DESIGN // GUILLERMO A. PEPÍN CORTÉS
P O R T FOLIO
THANK YOU FOR TAKING THE TIME TO SEE MY WORK. I HOPE YOU ENJOY MY WORK AS MUCH AS I ENJOYED DESIGNING EVERY PIECE. SO ENOUGH TALK AND ENJOY!
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TABLE OF CONTENTS 01 | Resume 03 | Mangla 19 | Editorial Design 23 | Web Design 25 | Logo Design 27 | Photography Art | Corporate
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GUILLERMO A. PEPÍN CORTÉS Arbolada #48, Urb, La Serranía Caguas, PR 00725. Phone | 787-306-8857 E-mail | gpepin09@gmail.com
OBJECTIVE To leverage my knowledge and experience in order to develop sites and systems that advance not only individual projects, but also further stake holder goals. I am an asset to any development team and I work hard to get things done on time and to meet or exceed expectations.
WORK EXPERIENCE CREATIVE COORDINATOR FOR LEONARDO FIFTH AVENUE • Visual concept development for the re-branding of the company. • Conceptualize photoshooting standards for inventory manangement. • Develop materials for inbound and outbound marketing campaing; including website and publishing media.
SEASONAL
FREELANCE GRAPHIC ARTIST FOR ADVERTAINMENTPR • Visual content development for publishing medias and web adds.
SEASONAL
FREELANCE WEB DEVELOPER • Work for different companies, both locally and in the mainland USA. • Evaluate project requirements, organize content, create content where needed. • Design and develop web solutions based on the project goals.
AUG/DEC 2016
CONTRACTOR FOR FORWARD LEARNING • Work with a team of editors to design educational textbooks; creating original artwork for each level and project.
AUG/DEC 2015
INTERNSHIP FOR POPULAR BANK HEADQUARTERS • Image manipulation and implementation of community brand, as well as the development of content for Banco Popular.
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JUN/JUL 2015
FREELANCE GRAPHIC ARTIST AND PHOTOGRAPHER FOR INTERACTIVE SHORE • Content development for social media campaigns. • Photography for Walgreens jewelry launch. • Art design for clients advertising campaigns.
JUN 2014/JUL 2015
PHOTOGRAPHY AND IMAGE MANIPULATION FOR REQUIRE TECHNOLOGY • Developed images and content for the Marketing Department of Require Technology
JUN 2014/FEB 2015
EDUCATION MAY 2015
EAP - ESCUELA DE ARTES PLÁSTICA DE SAN JUAN / BA IMAGING AND DESIGN (MULTIMEDIA)
MAY 2008
NOTRE DAME SCHOOL / HIGH SCHOOL DIPLOMA
CERTIFICATIONS JUNE 2017
JANUARY 2016
EXPOSITION &
CODETROTTERS CERTIFICATION IN JS AND Node JS. • Develop a user friendly web application to bill clients per hour or project. SKILLCRUSH IN HTML, CSS, AND JS
PROJECTS
PRESENT
FOUNDER OF MANGLA • Create the full concept and desgin for Mangla.
APRIL 2014
EXPOSITION IN DESGIN AND DIGITAL ARTS / GALERÍA DEL ANTIGUO MANICOMIO • Piece: Calendar 2014
MAY 2013
HONORABLE MENTION ON THE EVENT MUJER BRAVA 2013 • Design t-shirt for the event Mujer brava.
SKILLS LANGUAGES
OPERATIVE SYSTEMS
PLASTIC ARTS
English
Mac
Drawing
Spanish
Windows
Paint Technical Drawing Photography
PROGRAMS ADOBE
Full knowledge in: Photoshop, Illustrator and InDesign
WORDPRESS
Create and customize web pages.
ATOM
HTML, CSS, and JavaScript
MICROFOST OFFICE
Full knowledge in: Word, Power Point, and Excel
iTerm
Full knowledge with terminal.
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To first kick off with my creative line of work, I want to start with my proudest piece, and that is Mangla. This part consists of the entire creative process to develope the entire brand. Not only it was one of the greatest experiences in my career, but it’s a journey that keeps pushing me as a designer everyday.
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Graduation Exhibtion School of Plastic Arts, Old San Juan | 2015.
was born out of the purpose to connect the surfing culture in Puerto Rico with the nature element of mangroves. This ecosystem is found at the exact point where the salted waters of the ocean meet the sweet water of the rivers. Every design is based on a visual interpretation of local mangroves, using an high-impact palette of colors to underline the surfer in the middle of his or her experience.
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CONCEPT OF THE BRAND At first, I was having a difficult time coming up with a solid concept. I was stuck with a name or idea related with the water or ocean and I needed to get out of the box. As I pursued something more than just; water, ocean or the traditional line of colors, my main focus was to empower the connection between surfing and nature. After developing the concept coming up with the name came like a breeze. Playing with the word manglar, which is the translation of mangroove in spanish, I took out the “r ” and came up with mangla. It was perfect because is a word that can be pronounced the same way in Spanish and English and it ’s easy to recognize.
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LOGO DESIGNS The logo consists of the stylized term “mangla� that is also underlined. The thypography
was vectorized from the Daft Font Typography to create the effects of the mangroove tree branchers. With a black pantone for official color.
Design 1 The first options was use only the word in order to stand alone and keep it simple.
Design 2 The second option was to include two mangroove branches an close it in a square, but after much consideration it looked a bit too much.
Design 3 The third design was the combination of the firts two optinos. It included the word underlined with a rough layout of a surfboard, but no too noticible. Not only it helped stand out the word, but it kept it simplistc and fun.
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INITIAL DESIGNS | SURFBOARDS
MALIBUS 7
PADLE BOARDS 8
HYBRIDS
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INITIAL DESIGN CONCEPT FOR MANGLA
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MANGLA DESIGNS SURFBOARDS, RASH GUARD & SWIMWEAR 01
Malibu
4’5” - 6’
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Gun
6’ - 9’
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Longboard
6’ - 9’
Hybrid 5’ - 7’
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MANGLA SURFBOARD MAKING THE BOARD 01
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THE MAKING OF//// THE BOARD WAS A COLLA B O R AT I O N WITH INDUST R I A L D E SI G NE R OF P A L M A V E R D E 15
M A R C O S
C R U Z
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School of Plastic Arts Graduation Piece, Mangla Cuartel Ballajรก, Museo de las Americas San Juan, Puerto Rico
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PALMA VERDE LOGO DESIGNS
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EDITORIAL design
Editorial design will be fotographic compositions of the ďŹ nal result in a variety of editorial publishing.
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One of my favorite pieces is the 2014 calendar. It consists of the surfboard sas the main protagonist since they play a starring role to surfers. The layout was completed of croping around the boards and leaving some elements or backgrounds and adding them to a minimalistic white background creating a balance between surf, terrain, water and modern design.
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Client | Leonardo Fifth Avenue This next piece is from one of my clients, Leonardo Fifth Avenue. A company that works by renting or selling custom mens tuxedos. I was part of the marketing team where I worked with the rebranding of the company as the creative coordinator.
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In this particular project, I developed the concept for the upcoming Seniors 2018 Prom catalogue. My vision was a clean yet vibrant approach with space for pastel colors in the background, always emphazising on the client’s product. 22
WEB design
Client | Leonardo Fifth Avenue Working with front-end development has taugh me how to think differently with design. As a self-taught developer, I’ve gained the basic skills with programing, HTML, CSS & Javascript. Wordpress and Prestashop have become bridges for me to jump from a simple stand still desing into a fully UX design.
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Client | Trident RMC
At Trident RMC, I had the chance to work with marketing experts who had a clear view of their final product. We developed a minimalistic design that catches the eye of reader to their services and offers. The whole platform was developed on Wordpress.
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LOGO design
When it comes to designing logos I like the design to be as simple as possible, but also to uniquely engange the audience. My process involves using simple typography and incoporating a symbol, in some cases the symbol itself speaks louder than the words. I always follow my creative instinct based on the research that I gather from clients or from the companies and always come up with great results.
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01
Jesús Sa’ad Nazer
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Beacon technologies
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Jesús Sa’ad Nazer
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Ay! Jalisco, Food Truck
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Sofrito Magazine
DAYBREAKER 05
Tirdent RMC
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PHOTOGRAPHY art where I feel I’m in control. As a self -taugh photographer I found it challenging at the begining, but it didn’t take how I like to see the world and also how I engage to capture moments that not even words can describe. I have sharpen my skills in photography and use it as a lead element in my design process.
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Graphic Graphic was one of my earliest pieces as a university project from my typography class. The project consists of choosing a word, which in this case is “Graphic� and take photographs of objects, shapes and texture that looked like words and complete the word.
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Photoshooting Series | 2014 Calendar I’m particularly proud of this work. For the shooting I asked my friends to lend some of their surdboards wheter they were old or new, it dind’t matter. I took them to various locations and went crazy with them. Shooting from beaches, abandoned buildings and even spaces full of trash,the final results were exactly what I expected.
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PHOTOGRAPHY corporate
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