P.12
P.50
P.62
POLE POSITION
A MISSING PIECE
FLYING SOLO
Fishing captain creates art with custom rods
Lack of international visitors affecting market
Kombucha brewer leaves corporate world
SOUTHWEST F LO R I DA’ S BEST VIEW OF BUSINESS
B O AT I N G BOOM
Sales up for boats, RVs during pandemic _____ __P. 30
BUSINESS O F WAT E R
FGCU’s Water School to enhance economy _____ __P. 38
ECONOMICS OF SPORTS G A Z I N G I N T O T H E L O C A L C R Y S TA L G O L F B A L L P_22
Korunda Pain Management Center “Striving to deliver the highest quality of comprehensive care for those suffering with chronic or acute pain.”
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SPINE AND JOINT PAIN SPECIALISTS Medical Education
SCOTT FUCHS, DO
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ZDENKO KORUNDA, MD 4513 Executive Drive Naples, FL 34119
• University of Medicine and Dentistry of NJ School of Osteopathic Medicine, Stratford, NJ, 2006
Board Certification & Advanced Training • Double Board Certified by American Board of Physical Medicine and Rehabilitation in Physical Medicine and Rehabilitation and Subspecialty of Pain Medicine • Medical College of Virginia, Pain Medicine Fellowship, Richmond, VA • Temple University, Residency in Physical Medicine and Rehabilitation, Philadelphia, PA
Medical Education
• M.D. University of Zagreb School of Medicine, Zagreb, Croatia, 1996
Board Certification and Advanced Training
• Board Certified in Pain Medicine by American Board of Physical Medicine and Rehabilitation • Cleveland Clinic Foundation, Cleveland, OH, Pain Management Fellowship • Cleveland Clinic Health System, Cleveland, OH, Internal Medicine Residency • Castle Connolly’s National Top Doctors, 2012-2020
Medical Education • University of Nebraska, Omaha, NE, 2011
RAVI MIRPURI, DO
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Board Certification & Advanced Training • Board Certified in Physical Medicine and Rehab and Pain Medicine by American Board of Physical Medicine and Rehabilitation • University of Nebraska, Omaha, NE; Pain Medicine Fellowship • University of California Irvine, Orange, CA; Physical Medicine and Rehabilitation Residency • Saint Petersburg General Hospital, St. Petersburg, FL; Tradition Rotating Internship
Medical Education
NICOLAS PEREZ, MD 26741 Dublin Woods Circle Bonita Springs, FL 34135
MICHAEL SILVA, MD 4513 Executive Drive Naples, FL 34119
• M.D. Rutgers – New Jersey Medical School, Neward, NJ, 2012
Board Certification & Advanced Training • Board Certified in Physical Medicine and Rehab and Pain Medicine by American Board of Physical Medicine and Rehabilitation • JFK Johnson Rehabilitation Institute, Edison, NH, Interventional Pain Fellowship • Rutgers – Robert Wood Johnson – JFK Johnson Rehabilitation Institute, Edison, NJ, Physical Medicine and Rehabilitation Residency • New York – Presbyterian/Queens Hosital, Flushing, NY, Medicine Internship
Medical Education • M.D. University of Virginia School of Medicine, Charlottesville, VA 2010-2014
Board Certification & Advanced Training
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THE DAWN OF A NEW YEAR…
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Contents. F E AT U R E S
P.22
P.30
P.38
GAZING INTO THE
BOATING
THE BUSINESS
CRYSTAL GOLF BALL
BOOM
OF WATER
The present and future of Southwest Florida’s signature sport
Local boat, yacht dealers see strong sales in 2020
FGCU’s Water School set to enhance local economy
Our experience is your advantage.
With over 70 years of experience, our law professionals focus on legal areas that are at the core of the challenges facing individuals and businesses today. Having the right attorney can make all the difference. We are here for you. As a new year begins, we look forward to continuing to serve the community and representing our clients with unwavering determination and leadership.
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Agricultural • Banking & Finance • Business & Corporate • Civil Litigation Condominium & Homeowners’ Associations • Construction • Employment • Environmental & Water Estate Planning, Probate & Trusts • Land Use & Local Government • Marital & Family • Real Estate
Contents. D E PA R T M E N T S
TakeNote Spaces P. 10 Makers P. 12 Creatives P. 14 Bookmark P. 16 Trendline P. 18 Economic Commentary P. 20 P.10
B2B P 50
TOURISM How the lack of international, group visitors affects local market P 54
PHYSICAL THERAPY One of several industries moving its business model online P 56
NONPROFIT How NCEF’s grant making committee distributes funds without fisticuffs P 58
HEALTH CARE Health training that moves
P.62
beyond reps and weight P 62
ENTREPRENEURSHIP From steady corporate job
P.12
to launching a kombucha brewing business
4 G U L F S H O R E B U S I N E S S J A N U A R Y 2 0 2 1
gulfshorebusiness.com
AFTER HOURS P 66
HORSEPOWER Genesis introduces a fresh take on its star sedan P 68
FITNESS Advancements, enhancements in wearable technology P 70
NEW & NOTEWORTHY Cool headphones for a charitable cause
p_71 WEEKEND GETAWAY Set the tone for the new year in posh Palm Beach
Y
&
W
N
O R T
H
NEW
_70
O T E
G U L F S H O R E B U S I N E S S J A N U A R Y 2021 5
It’s Not Just Dining ... EDI T OR IN CHIEF
Heidi Rambo Centrella M A N AGING EDI T OR T im At en CRE AT I V E DIREC T OR Jer r y P omale s
CON T RIBU T ING W RI T ERS B obb y A nder son , Sus an B . B ar ne s , A r t is Hender son , L ane Nie se t , Melanie P agan , Jus t in P apr ock i , Jame s Raia ART A r t Dir ec tor s Felipe E che v er r ia , Mar y Rich
COP Y EDI T OR S t e v e Gill ADVERTISING A ssociate Publisher K imber le y Ev ans
It’s a Dining Experience
M A RK E T ING CONSULTA N T S Mar y B e t h Johns t on: mar y be t h.johns t on@gul f shor ebusine s s .com L aur en Ior iz z o: laur en.ior iz z o@gul f shor ebusine s s .com
Shula’s Steak House Naples is the classic American, fine dining steak house. Treat yourself to the highest-quality menus paired perfectly with our award-winning wine list and craft cocktails served on crisp white table cloths. We go above and beyond to make sure that each and every carefully considered detail comes together in a way that entertains, not overwhelms, so that you can focus on enjoying the moment and making memories with your guests. Whether you’re celebrating a special occasion or just the end of the work week, your experience at Shula’s steak House Naples will stick with you long after you’ve left the table.
www.ShulasNaples.com Reservations 239.430.4999 Private Dining Call Stephanie Scholes 239.659.3176 Dinner 5 PM to 10 PM Located at the Hilton Naples 5111 Tamiami Trail North
M A RK E T ING Dir ec tor of Marke ting and Event s Rachel G alan t e Digit al Media Marke ting Manager Br i t t ne y K leis CIRCUL AT ION Dir ec tor of Audience Development K er r i Nolan PRODUC T ION Pr oduc tion Manager Mar t ha L eav i t t A DMINIS T R AT ION Contr oller Mar cia Jaqui t h Adver tising Ser v ices Manager/ Reprint Sales K a t hleen Hill
Volume 26/Number 1, January, Gulfshore Business (ISSN 1935-8199), is published 12 times a year by Gulfshore Life, 26101 Tamiami Trail, Bonita Springs, FL 34134. Subscriptions are free to qualified individuals residing in the United States. For customer service inquiries or to change your address by providing both the old and new addresses, contact: Gulfshore Business, PO Box 17156, North Hollywood, CA 916157156. Telephone (818) 286-3160 or email subscriptions@gulfshorebusiness.com. Periodicals postage paid at Naples, FL, and at additional mailing offices. Copyright 2020 by Gulfshore Life. No part of this publication may be reproduced without written permission from the publisher. Unsolicited manuscripts without return postage will not be returned. DISCLAIMER: Advertisements in the publication do not constitute an offer for sale in states where prohibited or restricted by law. Occasionally we make our subscriber list available to carefully screened companies that offer products and services that we believe would interest our readers. If you do not want to receive these offers, please advise us at Gulfshore Business, PO Box 17156, North Hollywood, CA 91615-7156. Please include your name and address as it appears on the mailing label of your most recent issue. POSTMASTER: Send address changes to Gulfshore Business, PO Box 1 7 1 5 6 , N o r t h H o l l y w o o d , C A 9 1 6 1 5 -7 1 5 6 .
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Personal | Business | Wealth Management
from the editor. JANUARY 2021
completion in 2022 (see pg. 38). The Water School is designed to bring new hope to both the environment and the economy. With a total of five degrees offered, graduates will have a better understanding and appreciation for water issues as they enter the workforce. According to Shelton Weeks, department chair of
The View Ahead If there’s one thing 2020 taught us, it’s that change
economics and finance in the Lutgert College of Business and Water School affiliate faculty member, the ultimate goal of the school is to protect local natural reHEIDI RAMBO CENTRELLA EDITOR IN CHIEF
sources, as well as the area economy. And if it weren’t for our prized and pristine beaches, for which many tourists flock to
is inevitable … and necessary. Change isn’t always a
the area, our robust hospitality industry
bad thing; it forces us to experience new challeng-
could be in jeopardy.
es, face uncertain realities and push ourselves to
Tourists not only seek relaxation at our
new limits and greater heights. Change also cre-
beaches, they also come for sports. While
ates new opportunities for growth. So now that
golf has long been a driver in attracting
we’ve bid adieu to what we can with great certainty
visitors, recent years have demonstrat-
call a challenging 2020, there’s no need to look in
ed that pickleball and baseball’s spring
the rear-view mirror. Rather, forward thinking and
training are major draws, as well. In fact,
mindful intention should pave the way as we wel-
research shows the popularity of golf has
come a new year.
been on the decline since pre-recession
Living in this slice of paradise we call home af-
2006, although it remains a hefty con-
fords many pleasures for most preferences, from
tributor to our state coffers (see pg. 22).
fine dining and shopping experiences to an array
Of course, the sports industry took a hit
of sports and recreational pastimes. These trea-
in 2020 with cancelled tournaments and
sures bestowed upon the residents and visitors of
events across the board, which resulted in
Southwest Florida must not be taken for granted, however. In order to continue being able to appreciate the region’s offerings, it’s imperative that we’re well informed about the threats, as well as opportunities, in our various communities. Florida Gulf Coast University has been working
p.22 GOLF CAPITAL Greens and fairways dot the topography of Southwest Florida.
the natural domino effect that occurred in the hospitality industry—food, lodging, shopping and transportation. But that’s part of the rear-view mirror that’s best not used moving forward. Better days should be ahead; cheers from our
diligently to improve one of our greatest resources
Gulfshore Business family to yours for a
through The Water School, which is scheduled for
bright and prosperous 2021.
8 G U L F S H O R E B U S I N E S S J A N U A R Y 2 0 2 1
gulfshorebusiness.com
p_12 The art of custom-built fishing poles
TakeNote SPACES | MAKERS | CREATIVES | BOOKMARK | TRENDLINE
Courtesy Aldo Castillo; Vanessa Rogers
ECONOMIC COMMENTARY
New Era for Art in Naples GLOBAL INFLUENCES INSPIRE DOWNTOWN GALLERY p_10 By Melanie Pagan
TakeNote S PA C E S
JANUARY 2021 By Melanie Pagan
A New Era for Naples Art ALDO CASTILLO’S NEW GALLERY, INSPIRED BY THE CITY’S GROWING GLOBAL LIFESTYLE
1 0 G U L F S H O R E B U S I N E S S J A N U A R Y 2 0 2 1
gulfshorebusiness.com
INTERNATIONAL INFLUENCE Contemporary art fills Aldo Castillo’s new gallery in downtown Naples.
Aldo Castillo has a secret superpower: He can sense what
Castillo, who opened his first gallery in Chicago in 1993
type of art a community is ready for based on how it’s de-
and has directed art fairs from Miami to Shanghai, based
veloping. That special sense led the seasoned internation-
the location’s look off his global experience.
al art curator and adviser to open Aldo Castillo Gallery in October on Fifth Avenue South in Naples.
“I wanted to give the gallery an architectural feel, like a loft in SoHo, New York, or London, where you see a gallery
“It took me nine years to make the move to Naples,”
in this lofty, raw space,” he says. “When you come to the
says Castillo, who also has a self-titled gallery at the Mi-
gallery, contemporary art is surrounded by architecture
romar Design Center. That’s because now, he said, more
that matches.”
people seem to be enjoying the city year-round than as a
The gallery is located in one of the properties owned
seasonal escape from chilly northern winters. “It is still a
by David Hoffmann, chairman of Hoffmann Commercial
hidden jewel with very sophisticated people, but the look
Real Estate and founder of Osprey Capital LLC, who, with
is more international.”
his family, owns multiple hospitality-centered spaces in
The diverse community may call for the kind of con-
the area. Castillo thanked him for helping bring the new
temporary works Castillo has gathered to fill his new,
space to life. “Mr. Hoffmann understands the power of
1,704-square-foot gallery.
art,” he says.
“I give artists the freedom to create in whatever medi-
Naples is undoubtedly making more room for the in-
um they want,” Castillo says. In October, the unit featured
dustry, with a dedicated design district and more creative
art by Augusto Esquivel, who makes sculptures out of
spaces cropping up. And Aldo Castillo Gallery may drive
buttons, and Mariana Monteagudo, who forms dolls from
that growth even further.
mixed media. Aldo Castillo Gallery lets the bold art speak for itself, with crisp white walls, light wood floors and clean lines
“The whole area of Southwest Florida, especially Naples, is looking forward to a bright new contemporary future,” he says. “That’s why I made the move here.”
creating a minimalist backdrop. Natural light floods in Courtesy Aldo Castillo
from the oversized front windows, which help draw in shoppers from the street. “Even when the gallery is closed, they can still enjoy the art,” Castillo says.
Aldo Castillo Gallery 634 Fifth Avenue South, Naples
aldocastillogallery.com
G U L F S H O R E B U S I N E S S J A N U A R Y 2021 1 1
TakeNote
JANUARY 2021
MAKERS
By Justin Paprocki
Pole Position THE ARTISTRY OF JIM FORTMAN’S CUSTOM FISHING RODS From a distance, it’s just a fishing pole.
requests that it made sense to make it
But look closer and you’ll see the intri-
a side business. He started J-Stick’um
cately woven threading in diamond pat-
Custom Rods and Jigs in his garage. Now,
terns along the rod. “They are a piece of
he’s got a backlog of about three months’
art,” says Captain Jim Fortman of Naples.
worth of work.
In addition to running fishing charters
He starts essentially from scratch with
in the backwaters of the Everglades, Fort-
a rod, adding custom grips, a reel and
man makes custom fishing poles—a hob-
guides for the line. The most intricate
by that stretches back to his childhood in
part is looping the thread around the
Fort Lauderdale. He started building his
rod or adding specialty logos. The fin-
own rods just for fun. Then as he got old-
ishing touch involves a coating of ep-
er and a little more experienced, he start-
oxy, a time-consuming process that
ed making them for friends and family,
involves three to four days of layering.
and eventually started getting enough
He’ll do a pressure test before putting
FUNCTIONAL ART Capt. Jim Fortman of Naples creates custom-built fishing poles.
1 2 G U L F S H O R E B U S I N E S S J A N U A R Y 2 0 2 1
gulfshorebusiness.com
on the guides to make sure it’s up to his durability standards. “When you buy custom built, they’re a lot tougher,” Fortman says. Prices range from $200 to $400 for a rod. He sells at the Vanderbilt Farmers Market in Naples, but takes orders online and ships across the country. Most of his rods get used, of course. But he’s created a few that are displayed as art pieces, such as the one threaded Vanessa Rogers
in pink and white for breast cancer awareness. The majority of fishing rods are mass manufactured, but Fortman takes pride in knowing that he’s creating something that a serious fisherman can appreciate. “It’s a lost art,” he says, “but it’s worth doing.” G U L F S H O R E B U S I N E S S J A N U A R Y 2021 1 3
TakeNote C R E AT I V E S
JANUARY 2021 By Melanie Pagan
Vanessa Rogers (left); Courtesy Alliance for the Arts (2)
Curtains Up! THE ALLIANCE FOR THE ARTS PROVES ALL THE WORLD’S A STAGE
1 4 G U L F S H O R E B U S I N E S S J A N U A R Y 2 0 2 1
gulfshorebusiness.com
SHOW MUST GO ON Because of the pandemic, live performances are socially distanced outdoors at Alliance for the Arts in Fort Myers.
Dinner and a show sure looks different these days at Alli-
and Shakespeare’s A Midsummer Night’s Dream, which fol-
ance for the Arts, a creative hub for self-expression in Fort
lowed in November, along with James McClure’s Laundry
Myers. Instead of theater seats, audience members sprawl
and Bourbon.
out on marked squares to see live performances under the stars. The live theater season, which launched in October, is set entirely outside for the sake of social distancing. The arts industry has been no exception to COVID-19’s effects, after all. When the pandemic first hit, the Alliance for the Arts had to cancel most of its planned events, Executive Direc-
The live performances are just one way the Alliance for the Arts is keeping the community together, Black said. “When trouble hits and people feel isolated from each other, we think of how we can encourage people to remain creative and connected,” she says. “We truly believe in our mission to inspire and transform lives and engage our community in the arts.”
tor Lydia Black says. “We were one of the first industries to
The socially distanced shows are set to have a two-week
close, and certainly one of the last to be able to reopen, be-
run once a month, with the season planned through March.
cause our business is gathering people together.”
Visit artinlee.org for more information.
But the show must go on, and in a serendipitous twist, the organization had just finished a significant outdoor expansion now known as Alliance ArtsPark. The public space has plenty of room for fresh-air fun. “We could never have predicted a pandemic, but over the last two years, we have invested in landscaping, sidewalks, lighting and a new paint job,” Black says. ArtsPark is anchored by the Caloosahatchee Water Wall, a towering structure created by artist Michael Singer. “We’re seeing a ton of people use the outside facility,” she adds. Shortened performances take place on the intimate GreenMarket Stage, initially intended for live music, gardening workshops and the weekly Saturday GreenMarket. “With the help of a local Eagle Scout troop, we’ve expanded the stage to be able to offer a larger space for socially distant performances and concerts,” Black says. “We wanted to be able to responsibly bring small groups of people together to enjoy the arts.” Smaller casts treat guests to classic plays such as Duck Variations, which kicked off the show season in October, G U L F S H O R E B U S I N E S S J A N U A R Y 2021 1 5
TakeNote
JANUARY 2021
BOOKMARK
RALPH READS
Adventures in Economics GREAT READS ABOUT BUSINESS HERE AND ABROAD RALPH STAYER,
Did you know that up until approximately 1800,
timely new book, Honorable Business—A
the average daily wage for labor had not changed
Framework for Business in a Just and
appreciably since the Stone Age? The average
Humane Society, by Professor of econom-
Sausage, leads a
person in 1800 earned $1-$3 a day, as did the av-
ics James R. Otteson, the Ryan Chair of
book club in Naples
erage person who lived 100,000 years ago. They
Business Ethics at the University of Notre
with about a dozen
each lived in extreme poverty. So, what generat-
Dame. Otteson maintains that there are
other high-power
ed all the prosperity we have now come to enjoy?
only two methods to attain wealth: ex-
friends. The group
The advent of free markets and specialization as
tracting it from others through coercion
only reads non-fic-
envisioned by Adam Smith in his seminal book,
or generating it by creating value for oth-
tion as a way to
The Wealth of Nations. The governments and
ers with honorable business practices. His
businesspeople that put his ideas into practice
litmus test for what is ethical is very sim-
have lifted billions of people out of extreme pov-
ple: Any willing transaction that creates
erty in less than 250 years. Anyone who doubts
value for both parties is ethical; any trans-
that business and the free market has accom-
action that extracts value through means
plished this need look no farther than China to
of theft, fraud or coercion is unethical. He
see what freeing people from the yoke of commu-
states that all transactions up until 1800
nism has done for them.
were extractive, and that is why almost ev-
an avid reader and former CEO of Johnsonville
keep learning and sharpening the mind. Every month, Stayer shares the latest page-turners earning a permanent spot on his ever-expanding bookshelves.
Even though this has happened, there is still a
eryone lived in extreme poverty.
lingering feeling among many people that busi-
Honorable Business is filled with many
ness is morally suspicious. That is the subject of a
examples that give great weight to Otte-
1 6 G U L F S H O R E B U S I N E S S J A N U A R Y 2 0 2 1
gulfshorebusiness.com
son’s assertions and demonstrates why business is an hon-
Myers thought he was the first American to ever make this
orable profession—because it provides the wherewithal for
flight, only to learn in 2017 that he was the second. The first
all the improvements in people’s lives we have witnessed. I
was Charles Lindbergh, 60 years earlier. The preparations
put more dog ears on this book than there are at the West-
and planning for this adventure were almost as daunting
minster Kennel Club. This is an especially important book
as the flight itself. The state of disrepair of the airports and
for all businesspeople in these times when young people are
navigation systems he used as technical stops in Russia
being led to socialism by teachers, professors and ignorant
tested his skill as a pilot … and made for suspenseful read-
politicians who condemn business and the market econ-
ing. One doesn’t have to be a pilot to enjoy this section of
omy. It exposes socialism as a destructive philosophy of
the book. It is a lesson in how proper planning and prepara-
wealth extraction, not wealth creation. That is why it has al-
tion are valuable in any endeavor.
ways failed and always will fail. As Margaret Thatcher said,
Myers did find an exciting business opportunity: refuel-
“Socialism is fine until you run out of other peoples’ mon-
ing cargo jets coming out of Asia going to the United States.
ey.” Read this book and then give a copy to your children and
He realized that Petropavlovsk was the ideal location, and
grandchildren.
could substantially reduce costs for cargo operators. This should have been a home run. His story of what it took to
Flight Plan
develop the business and operate it is a great lesson for
Cross Winds by Steven Myers is a book about flying and
anyone interested in doing business in Russia. This was
entrepreneurship. Myers is an accomplished pilot and a
a golden opportunity for the people of Petropavlovsk and
renowned consultant to the aerospace industry. He was
Russia in general. The effort it took to deal daily with theft,
invited by the post-Soviet Russian government to look at
corruption and alcoholism is a testament to the ingenuity
business opportunities for their space program located on
and fortitude of Myers and his people. It is also an insight
the Kamchatka Peninsula. The first half of the book is about
into why Russia, with all its resources, is rapidly becoming
flying his Aero Commander turbo prop across Alaska and
a second-rate power. This is a shocking tale of power and
the Bering Sea down the Kamchatka Peninsula of Russia.
corruption that is well worth reading. G U L F S H O R E B U S I N E S S J A N U A R Y 2021 1 7
TakeNote
JANUARY 2021
TRENDLINE
By Justin Paprocki
A Long Way to Go MEASURING THE STATE OF THE HOSPITALITY INDUSTRY The
leisure
and
hospitality
industries
L E I S U R E A N D H O S P I TA L I T Y J O B S I N SOUTHWEST FLORIDA NUM BER O F PER SO NS, IN THO USAND S
N aples , Immokalee, Marco Is land
Fort Myers , Cape Coral
Punta Gorda
2 019
2020
2 019
2020
2 019
2 02 0
3 1 .7
3 1 .4
44.8
45 .7
7.9
8 .1
Ja n
3 2 .4
3 1 .8
46.4
46.5
8 .1
8 .3
Fe b
3 2 .4
3 1 .7
47.3
42 .1
8 .1
8 .4
M ar
Naples is particularly reliant on jobs from
3 1 .7
1 9.9
45 .8
2 2 .7
8 .0
4.6
Apr
its restaurants, hotels and other tourism-
3 0.1
2 0.7
43 .5
2 9.1
7.9
5.7
M ay
related services. Pre-pandemic, employment
2 8 .4
2 2 .8
41 .7
3 4.2
7.7
6.6
Ju n
2 7.6
2 2 .7
40.9
3 1 .0
7.4
6.8
Ju l
2 7.3
2 3 .7
40.3
3 3 .0
7.5
6.9
Aug
Statistics. In Fort Myers, it’s about 15%. In
2 7.1
2 4.9
40.0
3 3 .1
7.3
7.0
Sep
April of this year, those jobs declined by
2 8 .6
2 6.7
41 .8
3 5 .1
7.5
6.9
Oct
about 37% compared to the previous year. In
3 1 .1
43 .5
7.7
Nov
Fort Myers, the drop was even greater: 50%
3 1 .7
45 .2
7.9
Dec
continue to be among the worst hit by the coronavirus pandemic. And more details are emerging at just how hard those industries were hit.
in tourism and hospitality accounted for about 20% of jobs in the Naples area, according to the U.S. Bureau of Labor
below April 2019. Leisure and hospitality jobs are rebounding, but not as quickly as other job sectors.
Source: U.S. Bureau of Labor Statistics
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G U L F S H O R E B U S I N E S S J A N U A R Y 2021 1 9
TakeNote
JANUARY 2021
E C O N O M I C C O M M E N TA R Y
B y To m S m y t h e , P h . D .
The Changed and Changing Economy The pandemic of 2020 is arguably the most significant
transition that the economy is currently experiencing and
event in modern times. It is leading to radical change in so
will continue to experience in the near future. We will
many areas of our lives: health, social, cultural, political,
not return to the “business as usual” that we knew before
economic and more. When we look back, we may have fun-
March 2020. Many of the changes that have come as a re-
damentally altered how we develop new drugs and address
sult of the pandemic are here to stay. As humans, we gen-
health crises. Will we ever shake hands or hug again as a
erally resist change—it is messy. What the pandemic has
greeting? Will museums, cinemas and theaters ever return
required us to do to survive is to embrace change, and if
to the forefront of our cultural lives? Have we entered a
you don’t, you will be left behind.
new era of closed national borders, and will supply chains
The need to embrace change is particularly important
be as diverse and offices be as commonplace in the future?
for two groups in our economy. The first is small business.
No single event of the last 150 years is likely to compare in
In larger companies, there are executives who specifical-
total with the change that the pandemic has brought.
ly help promote and lead change within organizations,
From an economic perspective, let’s be abundantly
although the people in those roles likely never imagined
clear: The pandemic has brought economic turmoil that
the magnitude of change they would currently be manag-
is as bad as, if not worse than, the Great Depression. But
ing. With small businesses, owners and entrepreneurs are
while the magnitude of the current economic situation is
generally so focused on what’s in front of them that they
equal to or greater than the Depression, we also have many
haven’t had the bandwidth to respond to change, much
more tools at our disposal to fight against this upheaval.
less embrace it and develop ways to incorporate it into
We now have central banks that understand the signifi-
their businesses. Going forward, small businesses will be
cance of well-functioning markets. Unlike the Depression,
required not only to respond to change, but to anticipate
our banking system is in a much better position to handle
it. It will be imperative to “seek” change to compete and
the current crisis, in part because of what we experienced
survive. That means owners must encourage idea genera-
in 2008. And, with the development of technology over the
tion from employees, at all levels, and be willing to fail and
last 25 years, we could still subsist without ever stepping
learn from it.
foot in a retail store again – tragic as that would be.
The second group that must embrace change are the
As we begin to cope with and hopefully eliminate the
99% of us who are not small-business owners. We work
health effects of COVID-19, we also need to embrace the
for someone in a job. The nature of every job in the world
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Courtesy Florida Gulf Coast University
A NEED FOR FLEXIBILITY, NOW AND IN THE FUTURE
EMBRACING CHANGE Tom Smythe says the pandemic requires businesses and employees to adapt to a new economic reality.
is going to change. There will likely be much more focus
close to launching professional credentialing that is very
on technology. My job is no different; I have gone from
targeted, skill-based education modules for community
never having taught in an online environment to being
members to remain relevant in current jobs or prepare for
mostly virtual. To make that switch has required the will-
a future change. Other programs, ranging from job shad-
ingness to learn new things and to challenge my old ways
owing to formal degree and certificate programs, should be
of doing things.
sought out on a regular basis.
We also will likely see companies want employees who
The pandemic has led to tremendous change. Equal-
are able to do multiple jobs, whether that be in a new set
ly important, it has sped up the process of change. As for
of job responsibilities or as “backup” for the next “event.”
small-business owners and employees, we must embrace
Of course, there are also jobs that are gone forever. Peo-
and anticipate change. If we don’t, the changes will leave
ple in those types of jobs, or if they think their job could
us behind.
become one of the “victims” of the future, actively need to seek ways to upgrade their skills through formal and infor-
Tom Smythe, Ph.D., is a professor of finance in the Lut-
mal means. For example, Florida Gulf Coast University is
gert College of Business at Florida Gulf Coast University. G U L F S H O R E B U S I N E S S J A N U A R Y 2021 2 1
GAZING INTO THE CRYSTAL GOLF
PAGE
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23 – THE PR ESEN T A ND F U TU R E O F THE R EGI O N’ S SI GN ATU R E SPO RT BY JUSTIN PA P R O CKI –
BALL
GOLF CAPITAL Courtesy Shadow Wood Country Club
Shadow Wood Country Club in Estero is one of hundreds of courses in the region.
G U L F S H O R E B U S I N E S S JANUARY 2021 23
PAGE
Fly over Southwest Florida, and you can’t miss it. The well-manicured fairways, the dots of sand, the deep blue lakes—golf dominates our topography. The so-called Golf Capital of the World attracts thousands of tourists a year to play its links, and even more who seek to live in its dozens of golf course communities. The 140 or so (mostly private) golf courses generate hundreds of millions of dollars in revenue for Southwest Florida. But the game just isn’t as popular as it was 15 years ago. And many of those people looking to buy in private communities are looking for amenities other than golf. It’s unlikely golf courses will be leveled for pickleball courts anytime soon, but it raises questions how it could continue to be the lifeblood of Southwest Florida. Golf has been ingrained in the Gulfshore since the Fort Myers Country Club opened in 1917 shrouded in pines and palmettos. Just a little south, golf was featured in the heart of downtown Naples. A small course with sandy greens stretched along Fifth Av-
a course during their stay, according to the county’s Convention
enue South. They were modest courses by
and Visitors Bureau. Nationally televised tournaments such as
today’s standard, and as the population grew,
the CME Group Tour Championship and QBE Shootout contin-
so did the demand for the game. During the
ue to reinforce that narrative of Southwest Florida as a golfer’s
development boom of the ’80s, it wasn’t just
paradise. “Golf has always been very important for us,” says CVB
enough to have a home; it had to be next to a
Executive Director Jack Wert.
top-notch golf course. In 2013, the National
A study by two University of Florida researchers was published
Golf Foundation named Naples the golf capi-
in 2002 about the economic impact of golf in the Sunshine State.
tal of the world with 212 people per golf hole.
Even though it’s nearly 20 years old, it’s worth noting that golf
Golf remains the most popular sport for vis-
in Southwest Florida generated $737 million in revenue (more
itors to Naples, with nearly 10% playing on
than $1 billion in today’s dollars), second only to the Miami-Fort
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Getty
GAZING INTO THE CRYSTAL GOLF BALL
about the future of the game here and just
25 POPSTROKE AND TOPGOLF Some of the most
but plans are on
but a complement,
popular golf is
hold due to the
Bartoli says. Close
happening off the
pandemic.)
to 10 million people
course. It’s at places
places including
Stroke and other
high-growth, tour-
TopGolf, an increase
eater-tainment ven-
ist-friendly areas of
of more than 70%
ues where the game
the Sun Belt, making
over the last five
is just one part of a
Southwest Florida
years, according to
night out. At Pop-
the perfect spot.
trade group Syngenta
Stroke, which recent-
The idea behind the
Growing Golf. A study
ly opened in Fort My-
original eater-tain-
by TopGolf found
ers, you play on Tiger
ment venues such as
that 23% of new
Woods-designed
Dave & Buster’s was
golfers started the
putting courses.
to give families and
game shortly after
Food and drink are
a younger generation
playing at a TopGolf
brought out to you on
a variety of options
location. That may
the course.
at once. You can
be an indication that
essentially have a
the booming popu-
typical minigolf
fun night out with-
larity of TopGolf and
experience with
out having to shuttle
PopStroke is helping
windmills and giant
between a restaurant
to grow the game.
zebra statues," says
and another location
Only time will tell if
PopStroke CEO Greg
or two.
those new golfers
Bartoli.
Golf courses dominate the topography of Southwest Florida.
play at off-course
Stroke is targeting
"It's not like your
REGIONAL OASIS
Bartoli says Pop-
like TopGolf, Pop-
PopStroke likes to
keep hitting the links
The first PopStoke
differentiate itself
… or just hit the on-
opened in Fort Myers
as reaching across
site bar after a nice
in September 2020,
all ages, Bartoli said.
round of minigolf.
and plans are in the
It's for everyone
works for another
from the veteran
in Naples. (TopGolf,
golfer looking for a
which is built around
fun night out with a
its giant driving
spouse to the family
ranges, planned a
of four who wants
Fort Myers location
to play minigolf and grab a quick dinner. The relationship to the game of golf is complex. It's not really competition
G U L F S H O R E B U S I N E S S JANUARY 2021 25
PAGE
PICKLEBALL POWER Southwest Florida is
coronavirus scuttled
about 9,400 room
synonymous with golf
the growth of pickle-
nights booked by
and tennis. Why not
ball, but it is poised
out-of-town guests,
pickleball? Pickleball
to make a comeback.
according to the CVB.
is one of the fastest
“Pickleball will
Commissioners
growing sports in the
continue to be big
approved in 2019 a
country with more
for us,” says Collier
master plan for the
than 3 million players
County CVB Executive
East Naples park.
in 2019, according to
Director Jack Wert.
The second phase
the Sports & Fitness
East Naples Com-
is a $21.5 million
Industry Association.
munity Park went
investment that will
That’s about a 12%
from a few underused
include a 3,500-seat
increase from the
tennis courts and
pickleball stadium, a
year before.
a skate park to 64
new welcome center
pickleball courts that
and additional park-
Florida, pickleball
buzz with activity
ing. Funding isn’t
courts have sprouted
daily. The county has
secure yet, so the
up by the dozen over
pumped close to $5
timeline is a little up
the last five years.
million into the park
in the air. But it’s a
Tournaments are tak-
over the last five
sign that the coun-
ing place that bring
years, including add-
ty remains serious
thousands of specta-
ing a $750,000 shade
about pickleball. “It’s
tors and millions of
structure over sev-
like Field of Dreams ;
dollars. East Naples
eral of the courts. As
build it and they will
US Open Pickleball
Community Park
they’ve added courts
come,” says US Open
Championships in
hosts the largest: the
and amenities, the
co-founder Terri
East Naples.
Minto US Open Pick-
players just keep on
Graham.
leball Championships
coming.
In Southwest
in April, in addition to
COURTING SUCCESS Although Southwest Florida is synonymous with golf, pickleball is a rising star because of the annual Minto
The US Open is
several other tour-
scheduled to bring
naments. Just north
2,700 top pickleball
in Punta Gorda is the
players from around
PicklePlex at Florida
the world and more
SouthWestern State
than 10,000 spec-
University. It opened
tators for the five-
just last year—and
day event. Last year,
pre-pandemic, was
the tournament was
hosting tournaments
cancelled due to
almost monthly. Like
the pandemic. But
most industries, the
the previous year, it generated about $4.5 million for the local economy, including
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Lauderdale-Palm Beach area. Of course, times have
Courtesy Michael Gauthier (left); Getty (right)
changed and so has the industry.
The dynamics are a little different here in Southwest Florida. Nice weather year-round makes the Sunshine
Golf was booming pre-recession. In 2005, about
State a golfer’s dream. In fact, Florida has more golf
30 million people, fueled by Tiger Woods highlights,
courses (about 1,250 at last count) than any other state
played a round of golf. That number steadily dropped
in the country. But in recent years, golf has faced some
and has relatively plateaued. Last year, about 24.3 mil-
stiff competition. The golf course communities that
lion stepped on a course for a round. Golf courses have
have been the heart and soul of Southwest Florida are
also been steadily closing nationwide. Since 2006, the
evolving. Residents don’t just want golf; they want golf
number of courses has contracted by about 10%, ac-
and fitness and yoga and pickleball. The catch is that
cording to the National Golf Foundation. The reasons
golf continues to be the top revenue-driving amenity in
are varied. Many industry insiders say there’s been a
communities, often meaning that communities need to
market correction, that there was an overestimation
get the most out of their courses to support everything
in the interest in golf in the mid-aughts and since then,
else. "It's not that golf is dying. It's just that members
the industry has been settling in. Others point to shift-
want to do more,” says Jason Becker, CEO of Golf Life
ing demographics—maybe younger people don’t want
Navigators, a Naples-based firm that assists residents
to spend the money and time on golf.
seeking to live in golf communities.
GAZING INTO THE CRYSTAL GOLF BALL
27
G U L F S H O R E B U S I N E S S JANUARY 2021 27
PAGE
YOUTH SPORTS You can see the
could bring more
growing market for
SUV caravans now,
families to Collier,"
soccer, football and
traveling down I-75
says Collier County
lacrosse, in particu-
with mom, dad and
CVB Executive Direc-
lar. It projected that
kids in tow—and
tor Jack Wert. "Youth
a sizable event lo-
a whole bunch of
amateur sports have
cation could bring in
sports equipment
a lot of pent-up de-
more than 200,000
in the trunk. Collier
mand. Parents love
people a year and
County is making a
to travel with their
would generate about
strong play to be-
kids.”
$468 million in eco-
GAZING INTO THE CRYSTAL GOLF BALL
come an epicenter
The county has
nomic impact over 20
of youth sports. It’s
tried to keep up with
years. The price tag
come to fruition with
youth sports demand
was big: $80 million.
the Paradise Coast
to varying degrees
The country approved
Sports Complex off
of success, includ-
raising the bed tax
I-75 and Collier Bou-
ing opening North
from 4% to 5% to pay
levard, where plans
Collier Regional Park
for the complex.
call for 21 athletic
in 2005. But demand
fields and a 3,500-
still remained strong.
of phase 1 on July 4
seat stadium. It’s not
"We ended up max-
was canceled due to
just for local youth
ing out the capacity
the pandemic, but
leagues. The goal is
quickly,” Wert says.
the first event was
to attract those SUV
“We were having to
held last summer—
caravans from across
turn down some of
the FBU Top Gun
the South or even the
the events that we'd
Showcase, bringing
country—meaning
had for years."
in the nation’s top
mom, dad and the
In 2016, the coun-
kids will need places
ty-hired research
to stay, food to eat
firm Hunden Strate-
and things to do. "We
gic Partners released
The grand opening
football talent.
its report on Col-
lier’s needs, finding
PARTICIPATORY SPORTS
that the county was
Building upon the lucrative
in prime position
green attraction of golf
to capitalize on a
(above), the new Paradise Coast Sports Complex (left) meets the local growing demand for youth sports facilities.
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29 millions into its two golf courses, including
SPRING TRAINING BY THE NUMBERS
a $5 million major refurbishment of its Loch
Normally, spring is for baseball in Lee Coun-
Ness Course and a $1.5 million sprucing up on
ty. But spring training was cancelled March 12,
its famed Long Mean Course, which will host a
2020, meaning Hammond Stadium and JetBlue
USGA event in 2022. It also plans a $1.9 million
Park only saw a little more than half of their
sports amenities renovation with new pickleball
scheduled games. That left Minnesota Twins and
and bocce courts. General Manager Ryan Shaw
Boston Red Sox fans a little bummed, and possi-
Fiddlesticks Country Club recently poured
says he’s noticed a trend in recent years: People are gravitating more to outdoor activities, whether that’s golf or al fresco dining. He says that could bode well for golf, which he says continues to be the main attraction at his club. "We feel golf is on the rise," he says. Over the last several months, golf has actually gotten a boost from an unlikely source. When the pandemic hit, social distancing became the
bly kept millions of dollars out of Lee County. Each year, visitors to the ballparks spend close to $69 million locally, 82% of which happens outside the stadium, according to a 2018 study by Davidson Peterson Associates for the county. That directly supported: • 940 jobs • $2.5 million in local tax revenue • $4.8 million in state revenue
norm. Golf ranks low on the COVID-risk factor—outdoors, easy social distancing, limited
Breaking down the total amount spent, visitors
contact. At Fiddlesticks, Shaw saw an increase
spent the most on:
of about 50% in rounds as the state started to
• Lodging: $18.4 million
reopen. That’s been true across the board local-
• Food/beverage: $14.4 million
ly. After seeing modest increases earlier in the year, rounds played were up more than 30% in Lee and Collier counties over the summer com-
• Shopping: $9.3 million • Transportation: $5.5 million • Sightseeing/other entertainment: $3.2 million
pared to last year, according to market research firm Golf Datatech. Nationwide, more people are playing—and buying. Retail sales nationwide in August were also up about 30% compared to August 2019, according to Golf Datatech. The trick now is seeing how much of this resurgence in interest can be captured. Becker’s Courtesy Paradise Coast Sports Complex (left); Getty (3)
firm Golf Life Navigators asked clients if they were more likely to play golf after the pandemic passes. Almost 80% said yes. “How long will this stay? Will golf continue to stay strong?” Becker asks. “Those are the questions we don’t have answers to quite yet.” And those answers may just determine the future of golf both here and afar. G U L F S H O R E B U S I N E S S JANUARY 2021 29
BOATING
Local boat, yacht dealers
BOOM
see strong sales in
By Beth Luberecki
2020 despite pandemic
G U L F S H O R E B U S I N E S S JANUARY 2021 31
Back in spring 2020, local boat dealers weren’t feeling too optimistic about how the year would turn out. Things had been going well in January and February, but then the COVID-19 pandemic hit in full force, and everything just seemed to stop. No one was shopping for a boat.
“In March, we all thought the world was ending,” says
GULF LIFE Sales were up
Jim Connor, general manager of MarineMax Naples, which
in 2020 for all
sells new and pre-owned boats and yachts.
boats, so much
But to everyone’s surprise, the exact opposite happened. By May, customers had started to come back. They wanted to find ways to get out of the house and had extra discretionary income from cancelled family vacations and more meals being eaten at home. And they were ready to take the
so that Capt. Dan Mercier (far right) of Sea Tow Naples had one of his busiest years ever.
helm of a new boat. to date for essentially all categories of boats, from power-
do,” says David Hirshberg, sales manager at Galati Yacht
boats (up 8% year to date) and freshwater fishing boats (up
Sales in Naples, which sells new yachts from brands such
10%) to saltwater fishing boats, cruisers and yachts (each
as Viking and Princess, as well as previously owned yachts.
with growth ranging from 11% to 15%).
“Boating happened to be one of the things you could still
When Connor finished his fiscal year at MarineMax Na-
do. We picked up steam through May, June, July and Au-
ples on Sept. 30, sales were up 40% for the year across all
gust, and we have not slowed down since then. We had the
boat sizes. October 2020 was up about 55% over the same
strongest August and September that we’ve ever had, with
month in 2019.
sales levels approaching where they were in 2006, which was a high year for the marine industry.” Nationally, August 2020 data from the National Marine Manufacturers Association showed that sales were up year
“We were completely selling out of things,” says Connor. “Everyone flocked to the sea for some solitude and distance.” Instead of a complete bust, 2020 wound up being a strong
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Getty; Courtesy Sea Tow
“It became apparent that COVID-19 wasn’t going away quickly, and people only had so many things they could
TO THE RESCUE For Capt. Dan Mercier
maintenance on their
Sr., 2020 wasn’t just his
own equipment. “Boy,
10th year as owner of
we had to stay up on
Sea Tow Naples. It was
that quite a bit,” says
also one of his busiest
Mercier. “There were a
years on record.
lot of long hours, late
The COVID-19 pan-
nights and early morn-
demic brought a lot of people out on the water,
ings.” Things calmed down
and there were a lot of
into the fall, giving Mer-
new boaters navigat-
cier time to prepare for
ing things for the first
whatever 2021 brings
time. Sea Tow provides
his way. In the mean-
on-water maintenance
time, he offers some
(think of it like AAA for
advice to all the new
boats) and might get
boaters out there.
the call when a novice—
“Take a boating
or any kind of boater—
class,” he says. “If
runs into trouble.
you’re a brand-new
“I’m going to ballpark
boater, safety is such
it here, but I think our
a huge factor. Anything
service calls increased
can happen out there.
at least 10% to 15%,”
If you know the ‘rules
says Mercier. “And my
of the road,’ it’s a huge
membership base has
factor in making every-
been growing, which is
one safe out there.”
a pretty good indicator for me also. I’d say we had a good 5% increase
year for local boat dealers, with most expecting to surpass or meet 2019 sales levels, despite two months of virtually nonexistent sales in 2020. They expect the good times to continue into 2021, but elevated sales bring some new
in memberships.” That boost in business made it hard at times to keep up on the
challenges. The biggest one right now: inventory levels. Lots of Buyers, Not Enough Boats As sales levels have remained strong, both new and used boats have become increasingly difficult to find. Yacht builder Hinckley Yachts, which has a sales center in Naples, first experienced tightening inventory on its brokerage (or pre-owned) side of the business in May. G U L F S H O R E B U S I N E S S JANUARY 2021 33
RVS REV UP
“Most of our brokerage inventory was cleared out within six weeks,” says Scott Bryant, vice president of sales and marketing for Hinckley Yachts. “Come June 1 or so, the new boat market
Boating’s not the only
dustry Association and
way to travel in so-
ITR Economics, 2020 RV
cially distant style. RV
shipments are expect-
sales have also seen
ed to end up at about
an uptick during the
424,400 wholesale
COVID-19 pandemic.
units, which would be a
“People still want to
4.5% increase over 2019
just lit up, and we basically are selling out into
travel and have va-
and the fourth best
a year from now. We sold almost a year’s worth
cations,” says Timo-
annual total on record.
of inventory in a short amount of time.” That
thy Lowry, marketing
Forecasts for 2021 call
means customers who ordered a new boat from
director for North Trail
for RV shipments of
RV Center in Fort Myers.
some 507,200 units,
“RVing presents the
which would be a 19.5%
best way to do that
increase over 2020 and
safely.”
the best annual total on
Hinckley won’t get it until well into 2021. Some boat manufacturers had to close their factories during the spring pandemic shutdowns and are still working to catch up. That would cause problems in a normal sales environment, but it makes it even more challenging when there’s such strong customer demand.
Lowry says 2020 sales at North Trail RV Center and its Fort
measurable record for the industry. Lowry said a lot of
Myers Airstream dealer,
first-timers entered the
Airstream of South Flor-
market, but existing RV
ida, are “definitely up”
owners also chose to
from 2019. (He declined
upgrade their vehicles.
issues, and that ripple effect goes through our
to provide any specific
And he considers the
industry, as well,” says Philip E. Osborne, vice
numbers.) Both loca-
outlook for 2021 to be
president of operations for Naples Boat Mart,
tions have been selling
“fantastic.”
which sells boats from brands including Yama-
through inventory and
Dealers have had to get creative to find inventory for buyers. “The whole world is experiencing inventory
ha and Grady-White. “All of these manufacturers are tied to global supply chains and normally keep as little inventory as they can. So manufacturers are having to work through capacity issues both from staffing and parts availability. We worked with dealers in other parts of the country that didn’t see the same increase in demand,
“A lot of people have
have hundreds of units
gotten into the life-
on order.
style who weren’t into
That same kind of
it before,” he says.
thing has been going
“Whenever you have
on all over the country.
that additional amount
According to recent
of people who become
data from the RV In-
customers, it’s going
or have seasonality that affects their demand
to increase everything. RVing gives you that
differently. Everyone is kind of playing the shell
safety and ability to go
game to allocate capacity as best they can to sat-
anywhere you want and
isfy the market.”
experience things in a
Hirshberg at Galati Yacht Sales in Naples deals
unique way. I think this
primarily in yachts from the mid-30-foot range
could be a real boon for
up to more than 100 feet. Yachts in the $100,000
our industry for quite a
to $500,000 price range have been the strongest
number of years.”
segment in 2020, and for those kinds of customers, a lack of inventory can be especially difficult. 3 4 G U L F S H O R E B U S I N E S S J A N U A R Y 2 0 2 1
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POWER BOATS Yachts in the $100,000 to $500,000 range saw the strongest sales in 2020, reports Galati Yacht
Courtesy North Trail RV Center; Courtesy Grady Whites
Sales in Naples.
“Those type of buyers really need to be able to look at
time shopping online, it’s beefed up its online presence
and touch things to buy it,” he says. “They don’t do well
to showcase inventory virtually and provide customers
buying from catalogs. So that presents a bit of a problem
with information vital for purchasing decisions. “And
when we’re low on types of inventory, because it’s hard-
there’s always a past client’s boat we can borrow if a
er to give people a sense of what they’re buying unless
customer needs to go for a sea trial or just touch and
they can actually see it in front of them.”
feel the boat,” says Connor.
Connor expects to see stressed inventory levels into the first quarter of 2021. And that could have an im-
An Influx of New Boaters
pact on sales volume: “If you don’t have product, it’s
A large number of first-time boaters entered the mar-
tough to sell it.” He’s finding ways to get around that,
ket in 2020. That presents both opportunities and
though. As MarineMax saw more customers spend
challenges. G U L F S H O R E B U S I N E S S JANUARY 2021 35
FERR AR I P L A N T S ITS FL AG In 2020, Ferrari didn't
interior. “It provides the
thorized Ferrari dealer
match its record-break-
client with their own
to turn to for service
ing 2019 sales figures
personalized Ferrari and
from a factory-trained
of more than 10,000
makes the experience
technician—or a new
vehicles, but the luxury
for customers unique,”
Ferrari when they’re
car company still re-
says Helder Rosa, gen-
ready to upgrade.
mains red hot. The new
eral manager of Ferrari
Ferrari of Naples offers
of Naples.
That urge for a new car has been a bit
the luxury automotive
The eye-catching
experience local fans
structure on U.S. 41
the COVID-19 pandem-
of the Italian sports car
near Immokalee Road
ic, says Rosa. “People
have long been dream-
is the first Southwest
want to get out; they
ing about.
Florida location for
want that freedom to
New Country Motor Car
get out,” he says. “And
foot, state-of-the-art
Group, which also has
whether it’s a Ferrari or
dealership includes a
a Ferrari dealership in
I don’t care what kind of
second-floor indoor
West Palm Beach. Rosa
car, they want the abili-
showroom offering a
says factors such as
ty to have their own car
“museum-like experi-
Naples’s wealth and the
so they can go explore
ence.” Customers can
number of Ferrari own-
and get out on the road
visit the on-site atelier
ers already in the area
and drive.”
to customize their Fer-
made the city an ob-
rari, from the steering
vious choice for a new
to be in the market for
wheel to the leather
dealership. And those
a new ride to check
fabric used in the car’s
owners now have an au-
out the new Ferrari of
The 58,000-square-
stronger lately due to
But you don’t have
Naples. “We know that the Ferrari brand will bring people into the dealership who may not be considering buying a Ferrari but just want to be part of the experience,” says Rosa. “And we want to deliver a message that says, ‘Come visit Ferrari of
GETTING FEET WET Local dealers saw many first-time owners buying boats in 2020.
Naples to really experience that excitement.’”
3 6 G U L F S H O R E B U S I N E S S J A N U A R Y 2 0 2 1
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to understand how much boat they could afford based on the monthly payment that they would put on a trailer and keep in their garage or side yard,” says Osborne. In past years, only about 10% of sales at Galati Yacht Sales in Naples were financed. But now 30% to 40% of buyers are taking out loans to purchase boats. “Many more people are getting financed than were before,” says Hirshberg. “The finance companies have been extremely busy, and it’s taking longer to get financing now.” Naples Boat Mart has increased the amount of training it offers during new boat deliveries because there are so many first-time boaters making purchases. “If you go out and buy something new and the dealer says, ‘Here’s the keys and have a good day,’ and then you get it stuck on a sandbar your first time out, those are the people who get into boating and get turned off quickly,” says Osborne. “But if you do business with a reputable dealer where someone shows you the ropes the right way, the industry data tell us you’re here to stay.” But doing that takes time and effort. Naples Boat Mart is investing in both its team of employees and the trailers, racks and other equipment needed to support robust sales. “This is a very capital-intensive business to “It’s been a really adaptive year for us,” says
be in,” says Osborne. “So just because we may be
Osborne. “We typically would refer to Naples as
up in volume, with the additional training time
a fairly mature boating market, because there
we have to do and all the other stuff that has to
are probably more barriers to entry to boating in
come with it, the profitability side of the picture
this market than other markets. It can be daunt-
doesn’t get significantly rosier. We’re working
ing to get into boating here from a dollars and
harder for the same amount of money.”
cents standpoint.”
But the hope is all these brand-new boaters
But as more people turned to boating as a pan-
turn into lifetime customers. “Once a client has
demic-friendly activity, it brought new buyers
a good experience and they receive good service,
into Naples Boat Mart. “All of a sudden we were
they will stay part of the brand and be very loyal
visited by a segment of customer we hadn’t seen
to it,” says Connor. “And they’ll grow within that
as many of before—the average person seeking
brand to their next boat.” G U L F S H O R E B U S I N E S S JANUARY 2021 37
GULFSHORE BUSINESS JANUARY 2021
P A G E 38
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THE BUSINESS O F WAT E R T H E WAT E R S C H O O L AT FG C U S E T TO E N H A N C E LO C A L EC O N O M Y B y Artis Henderson
ď ´
FUTURE WAVE Rendering of The Water School building, targeted for comple-
Courtesy HuntonBrady Architects
tion in 2022.
JANUARY 2021 39
THE BUSINESS OF WAT E R
GULFSHORE BUSINESS P A G E 40
Chris Reilly’s nose is always on the lookout for red tide. There’s a certain smell to it, he said, that hits before the first waves of dead mullet and catfish wash up on shore. As the owner of Florida Adventures and Rentals based out of Marco Island, Reilly knows
what a red tide outbreak can mean. “A month ago I thought I smelled something, and my stomach dropped,” he says. “This is the absolute last thing we need in the tourism industry right now, especially with what’s been going on this year. It would be completely detrimental to us.” Like a lot of local business owners, Reilly relies on clean water to keep his company operating. Another red tide or blue-green algae outbreak would mean not just seeing local wildlife suffer, but seeing lost income for Reilly’s company and his employees. That’s why he’s one of the many Southwest Florida businesses looking to The Water School at Florida Gulf Coast University as a new hope for both the environment and the local economy. Founded in 2019 and with a 114,400-square-foot and nearly $58 million building set to open during the spring semester of 2022, The Water School is billing itself as more than a marine science center. It anticipates being a major factor in the success of area companies. Michael Martin, who became president of FGCU in 2017, knew early in his tenure that water would be a key component in the university’s longterm plans. “When you think about the unique nature of Southwest Florida, among the first topics that comes up is water,” Martin says. “We live in one of the most interesting laboratories for water on the planet. We’ve got freshwater problems, we’ve got saltwater problems, we’ve got agriculture versus urban problems. We’ve got rising sea levels. We’ve got red tide. We’ve got blue-green algae. When we asked ourselves what this university
COLLEEN GILL
should be good at, water was at the top of the list.”
Kayak Guide
Martin and his team recognized that addressing water issues locally isn’t purely an academic exercise. Unless the water problems are solved, he said, they will have an adverse effect on the economy for decades. “We have all come to agree that it’s one of the most critical issues of our times.” To that end, Martin requested that Greg Tolley, director of The Water
“Everyone I know was impacted by the red tide outbreak in 2017, whether in ecotourism or tourism in general. If we don’t have a healthy environment
School, appoint an interdisciplinary faculty specializing in topics that
and we don’t have clean water,
go beyond marine science. As Tolley creates The Water School’s curric-
then we don’t have an economy
ulum, he’s not only pulling from the university’s science faculty. He’s also
down here. So much is based
reaching out to the College of Business, the College of Engineering and the College of Health and Human Services. “A lot of the solutions for water problems in the past were not sustainable because the right people weren’t around the table,” Tolley says. “We need players from different
around our waterways. The Water School is going to put us on the map and create a lot of awareness around this issue. It’s going to be a breakthrough
disciplines and perspectives if we’re going to be successful. In Southwest
for Southwest Florida having
Florida, our environment is our economy. We segment these things, but
it here.”
they’re all connected in a very real way. We need to leverage that connec4 0 G U L F S H O R E B U S I N E S S J A N U A R Y 2 0 2 1
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THE WATER SCHOOL BY THE NUMBERS Year Founded: 2019 Year Building Will Be Completed: 2022 Graduate Degrees Offered: 2 (M.A. Environmental Studies, M.S. Environmental Science) Undergraduate Degrees Offered: 3 (B.S. Environmental Geology, B.A. Environmental
tivity to make sure we’re doing some real
es—it offers three undergraduate and
and permanent good.”
two graduate degree programs—it also
Science) Number of Faculty:
Shelton Weeks is part of this strategy
exposes students on other career tracks
30 core faculty + 50
of connectivity. As the department chair
to the importance of caring for the local
affiliate faculty from
of economics and finance in the Lutgert
environment. “If we’re going to make a
other programs or
College of Business and a Water School
difference in the long run, we need ev-
affiliate faculty member, he’s part of the
eryone to participate: businesses, resi-
university’s interdisciplinary approach.
dents, government officials,” Weeks says.
colleges Number of Students: 516 (graduate and undergraduate)
“The Water School is designed to reach
“I think our graduates will leave FGCU
across academic programs,” Weeks says.
with a greater sense of obligation to lis-
Class: 2019
“We want this to span everything that
ten and be part of the conversation. Our
Money Allocated in the
we’re doing at FGCU.” The ultimate goal:
next wave of graduates will have a better
to protect local natural resources and, by
appreciation for water issues as they’re
extension, the area’s economy. “Water
running for public office and sitting in
relates to everything in Southwest Flor-
corporate boardrooms. When they’re
ida. It’s absolutely critical to businesses
tasked with shaping policies, they’ll bring
across the region. We’re trying to have
that perspective to bear.”
a positive impact in terms of preserving this precious resource.” Courtesy The Water School
Studies, B.S. Marine
That forward-looking, water-focused
Year of First Graduating
Latest State of Florida Budget: $3 Million
DEEP RESEARCH Science students assist
perspective is exactly why Andy Hill sup-
FGCU professor Jo Muller
That positive impact, he says, extends
ports The Water School’s approach. Hill
in taking sediment core
well beyond the classroom. Though The
runs Andrew Hill Investment Advisors
Water School certainly caters to those
Inc., an investment management firm
pursuing studies in the marine scienc-
that integrates environmental, social
samples from a coastal lagoon.
G U L F S H O R E B U S I N E S S JANUARY 2021 41
THE BUSINESS OF WAT E R
NEEDFUL THINGS Though the building that will house The Water School is set to be completed in 2022, the university has an ongoing list of needs. These include: Annual scholarships for undergraduates: $1,000 to $2,500 each Undergraduate endowed scholarships: $25,000 each Research equipment for The Water School: $1,000 to $500,000 Financial support for graduate students: $50,000 Support for the Center for Environmental and Sustainability Education: $250 to $10,000 Eminent scholar endowments: $1,500,000 And the biggest opportunity for giving? “We called it The Water School because there’s a space between ‘The’ and ‘Water’ for someone’s name,” says Michael Martin, president of FGCU. “We wanted to make it simple so that when someone came along and wanted to endow it, we could widen out the space.”
BILL D’ANTUONO Offshore Naples Fish and Dive Charters “Everything I do is about the water—traditional hook-and-line fishing, spear fishing, diving charters, commercial fishing. If you look back when we had the nasty red ride outbreak two years in a row, it was terrible. No one wanted to get in the water. It hurts business if the water is bad. The Water School is definitely something we need here.”
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GULFSHORE BUSINESS P A G E 43
and governmental (ESG) issues into its investment research process. The firm’s top holdings are geared toward solving climate change and pollution
TODD CARROLL Gulf Star Marina
issues, and it focuses on companies that approach transportation and energy production in responsible ways. Hill has been a guest lecturer in FGCU’s business school, and he has also donated a classroom to The Water
“My family has owned the marina since 1991, and we’ve seen how water is such an important natural resource in our area. We’ve all got to participate to minimize water
School. Each year, Hill’s firm holds
problems and see if we can
an annual charity event in which it
make it better—for us and for
donates to various local charities,
the next generation. Hopefully,
and last year the firm underwrote the work of a graduate student from The Water School. On a personal level, Hill understands the importance of clean water
some of the students from The Water School will go on to find what’s causing these problems and solve them so future generations don’t have to worry about it.”
to the quality of life in this area—he’s a crack catch-and-release saltwater fisherman. “It wasn’t very long ago that our whole ecosystem was on the verge of collapse with the red tide outbreak,” he says. “We’re still healing from that process, and it serves as a reminder of how delicate the situation can be.” Hill drives an electric car and has solar panels on the roof of his home.
WATER LOGGED The Water School flag
He believes that everyone must do his or her part. Hill predicts that The
displayed at Vester Marine
Water School will play an integral role in the future of this area. “Our eco-
Field Station (bottom left);
nomic activities are tied to the health of our ecosystem,” he says.
James Douglass works on water research (top left); and FGCU alumnus Adam Catasus displays a sediment core sample (above).
Courtesy The Water School (3); Courtesy Bill D'Antuono (1)
FGCU science professor
As for Reilly at Florida Adventures and Rentals on Marco Island, he’s doing his part, too. He and his staff are heavily involved in beach cleanups, and they’ve been collecting water in the Ten Thousand Islands as part of a national research study. “We’re here to preserve and do as much as we possibly can,” he says. “Clean water is imperative to the survival of this area.” Like many business owners, he’s hoping The Water School will be the catalyst Southwest Florida needs to protect both the local environment and the local economy. G U L F S H O R E B U S I N E S S JANUARY 2021 43
COUNTRY CLUB LIFE
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G U L F S H O R E B U S I N E S S JANUARY 2021 45
There is no better time to be out on the water
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Pelican Isle Yacht Club - Again Awarded Platinum Club of America Status - #7 Yacht Club in USA! Pelican Isle Yacht Club is proud to announce that the Club has been selected again as a Platinum Club of America! Platinum Club recognition is the most respected award in the Private Club industry with only the top 5% of Private Clubs receiving Platinum Status. Pelican Isle Yacht Club was awarded 7th place nationally in the Yacht Club Category 2021-2022. PIYC first appeared on the Platinum Clubs list at #14 in 2014, then as #10 in 2016, and rose to #7 in 2019 following a comprehensive renovation in 2018. Further recognized by the Platinum Club Organization as one of the top 50 Yacht Clubs in the World in 2020, these accolades reflect the highest quality of Member Experience as well as the fullest expression of the seven selection criteria. Ali Feezor, General Manager at Pelican Isle Yacht Club, commented on this award by saying “It is an honor to have been recognized again by PCoA. This reflects our commitment to excellence and pursuit of the highest possible standard. Pelican Isle Yacht Club is a special place; it is our beautiful surroundings, our friendly Membership and our professional staff that are key to our success.” Initiated in 1997, the Platinum Clubs of America vote takes place every two years and is conducted through a nationwide vote of 4,100 Club Managers and Presidents or Owners of the finest Private Clubs in the Nation, which makes Platinum recognition the most respected acknowledgment in the industry. Voters are requested to select 300 Clubs in five categories; Golf Clubs, Country Clubs, City Clubs, Athletic Clubs and Yacht Clubs. The Clubs are ranked by score, highest to lowest. 150 Country Clubs, 50 Golf Clubs, 50 City Clubs, 30 Yacht Clubs and 20 Athletic Clubs are acknowledged with Platinum status until the next vote in September 2022.
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G U L F S H O R E B U S I N E S S JANUARY 2021 47
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p_50 Lack of international visitors affects local tourism market
2
B. BUSINESS 2 BUSINESS
ECONOMY
PHYSICAL THERAPY
NONPROFIT
H E A LT H C A R E
ENTREPRENEURSHIP
Courtesy Flying Eagle Kombucha; Kevin Bires
Flying Solo
JANUARY 2021
ENTREPRENEUR LEAVES BEHIND CORPORATE WORLD TO BREW KOMBUCHA p_62 By Artis Henderson
G U L F S H O R E B U S I N E S S JANUARY 2021 49
Business 2 Business
JANUARY 2021
TOURISM
By Beth Luberecki
A Missing Piece Typically, the summer months bring European tourists to
that means they weren’t spending money at hotels, restau-
Southwest Florida. And that influx of British families sun-
rants, shops and other local businesses.
ning on our beaches or German visitors wildlife-watching at
“International visitors typically stay longer and spend
local parks and preserves provides a tourism boost at a tra-
more,” says Tamara Pigott, executive director of the Lee
ditionally slower time of the year.
County Visitor & Convention Bureau. “It’s a big commit-
But in 2020, those foreign visitors couldn’t travel to
ment, just like when we take an international trip. You plan
Southwest Florida because of the COVID-19 pandemic. And
for that, and typically you have a lot of activities planned. So
5 0 G U L F S H O R E B U S I N E S S J A N U A R Y 2 0 2 1
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Courtesy Pure Florida (left); Courtesy Everglades Convention & Visitors Bureau (right)
HOW A LACK OF INTERNATIONAL AND GROUP VISITORS AFFECTS LOCAL TOURISM MARKET
RETURN RESERVATIONS European travelers are optimistically booking flights for 2021, says Jack Wert, executive director of the Naples, Marco Island, Everglades Convention & Visitors Bureau.
BY T H E N U M B E R S Lee County Total number of visitors in 2019: 4,926,400 2019 visitors from Canada: 216,762 (4.4%) 2019 visitors from Germany: 192,130 (3.9%) 2019 visitors from United Kingdom: 103,454 (2.1%) 2019 visitors from Europe: 403,965 (8.2%) (includes Germany and UK numbers plus numbers from other European travelers) 2019 visitor expenditures: $3.272 billion 2019 Canadian visitor expenditures: $217.9 million (6.7%) 2019 German visitor expenditures: $198.4 million (6.1%) 2019 United Kingdom visitor expenditures: $119.6 (3.7%) 2019 European visitor expenditures: $472.3 million (14.5%) (includes spending from Germany and UK plus spending from other European travelers) Source: leevcb.com
the extra tourism spend is usually a little higher.” Most international travelers to Southwest Florida come from Germany, the United Kingdom and Canada. The Europeans come most frequently during the summer into the fall, while the Canadians are often snowbirds. When they’re not able to visit our area, it affects more than just the obvious tourism-related businesses. Tourism tax revenues fund capital improvement and beach renourishment projects and grants for local arts organizations. Sales tax revenues sup-
Collier County Total 2019 2019 2019
number of visitors in 2019: 1,928,600 visitors from Canada: 46,152 (2.4%) visitors from Europe: 307,063 (15.9%) visitor expenditures: $1.55 billion
Source: paradisecoast.com
port local government budgets. When international travelers aren’t contributing to these coffers, it has a trickle-down effect. Tourism spending also spreads into all kinds of other local businesses. “When a hotelier pays its employee, then that employee goes to Publix and Publix pays its employees,” says Pigott. “It multiplies throughout the community. Plus, hotels have
Charlotte County Total number of visitors FY 2019 (October 2018-September 2019): 656,200 FY 2019 visitors from Canada: 45,934 (7%) FY 2019 visitors from the United Kingdom: 13,124 (2%) FY2019 visitor expenditures: $427 million
to have insurance, carpeting, landscaping services: It applies to people you might not think are in ‘the tourism business,’ but they’re providing some sort of business service that is directly related to the tourism industry.” Everyone’s in a holding pattern when it comes to international travel, waiting to see how the pandemic plays out and its effects on travel restrictions currently in place. It might not be until summer 2021 G U L F S H O R E B U S I N E S S J A N U A R Y 2021 5 1
Business 2 Business TOURISM
before we see a steady stream of inter-
travelers are optimistically booking
mer or the spring and fall shoulder
national visitors in these parts.
flights for 2021. “That tells me there
seasons, again bringing visitors to the
But fortunately, these visitors are
is pent-up demand to come to South-
area at slower times.
eager to return to Southwest Flori-
west Florida when everything opens
The good news is that many meeting
da. “Florida is kind of a magical place
up again,” he says. “And when things
planners have rescheduled planned
for international travelers,” says
do reopen, many people will already
2020 events in the area, rather than
Jack Wert, executive director of the
have their reservations ready to go, so
cancelling them altogether. The bad
Naples, Marco Island, Everglades
it’s not going to be as slow of a restart.”
news is that those business travelers
Convention & Visitors Bureau. “So
International tourists aren’t the
aren’t spending money in the area
if those visitors do come back to the
only visitors Southwest Florida has
United States, chances are they’re
been missing. Meetings and group
“Group meeting attendees tend to
coming to Florida.”
travel have also taken a hit because of
eat all of their meals out,” says Wert.
Wert has heard from his interna-
the pandemic. A lot of that travel also
“They’re out in the market quite a bit
tional representatives that European
typically took place during the sum-
after their meetings. Meeting attend-
right now.
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ees often extend their stay and become
tion. But in Lee and Charlotte coun-
says Pigott. “The hard part about this
leisure visitors, and more and more of
ties, just 2% of visitors in 2019 said a
is we’re in the middle of this crisis, and
them are traveling with their families.”
business conference or meeting was
we’re starting to have that feeling that
their reason for visiting.
it’s never going to end. But it will end,
A lack of group business doesn’t just hurt hotels with meeting space or the
The meetings and group travel sec-
and we will come out from this. And
restaurants nearby. “It’s also extra
tor probably won’t bounce back locally
this continues to be an extra-special
business for all the ancillary services
until the second quarter of 2021. A re-
place to visit.”
that are associated with meetings,
cent survey conducted by the Florida
In the meantime, local tourism offi-
whether that’s ground transportation
Society of Association Executives, for
cials are working to maintain the rela-
or AV services, so those are impacted
example, found that 53% of respon-
tionships they’ve already established
negatively, as well,” says Jennifer Hu-
dents weren’t planning on booking
with meeting planners and interna-
ber, public relations manager for the
in-person meetings until 2021, with
tional travelers. “We’re not stopping
Punta Gorda/Englewood Beach Visi-
24% waiting until 2022.
our marketing messaging, but we’re
tor & Convention Bureau.
“We have to accept the reality of
changing our message a good deal,”
The size of the meetings and group
the situation, and the reality is that
says Wert. “It’s soft messaging that
market varies locally. Wert puts it at
business travel probably will be more
says when you’re ready to travel again,
about 30% of Collier County’s visita-
slow to recover than leisure travel,”
we’re going to be ready for you.”
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Business 2 Business PHYSICAL THERAPY
JANUARY 2021 By Artis Henderson
Range of Motion PHYSICAL THERAPY AMONG INDUSTRIES MOVING ITS BUSINESS MODEL ONLINE Though the last decade has witnessed a general shift toward internet-based businesses, some industries seemed destined to retain their in-real-life operations. Not anymore. Even physical therapy—that most hands-on of occupations—is moving toward telehealth. “It’s part of our future business model,” says Dr. Scott Gray, a Fort Myers physical therapist who owns the Back in Motion physical therapy clinics. “With telehealth, we can reach anyone worldwide, not just in the Fort Myers market.” But doesn’t physical therapy require an in-person examination? Not necessarily, Gray says. “A lot of times, if you listen closely enough, your patient will tell you what’s wrong. They can explain what happened, what makes it better and what makes it worse. We can also take them through movement tests over video.” Still, as with all telemedicine, physical therapy via online tools has considerations that don’t affect in-person appointments . For one, not all states allow physical therapists to when dealing with insurance payments and telehealth, and providers need to ensure that they’re operating using HIPPA-compliant technology. Physical therapists who offer online appointments should also check with their malpractice insurance carrier to make sure their liability coverage extends to telehealth. Surprisingly, physical therapy via the internet is not a product of the pandemic. The American Physical Therapy Association had already issued a statement in favor of telehealth long before COVID entered the common vernacular. Still, the pandemic helped increase both awareness and acceptance of online physical therapy.
TELEHEALTH FOR THE LONG HAUL Dr. Scott Gray and Dr. James Porco (bottom right) say virtual physical therapy visits are part of their future business models.
“Telehealth has given us a fantastic opportunity to help those at risk and keep them in motion,” says Dr. James Porco, a Southwest Florida-based physical therapist. “We’ve been able to get patients back to health without leaving their homes.” Now that patients have seen the convenience of online physical therapy, many are sticking to it even as COVID restrictions are lifted. “They’re realizing that they don’t 5 4 G U L F S H O R E B U S I N E S S J A N U A R Y 2 0 2 1
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Kevin Bires (3); Courtesy Back In Motion Sport & Spine Physical Therapy (middle)
provide their services via telehealth . There are additional billing questions to factor in
have to sit in Naples traffic for 40 minutes or take off half a day for an appointment,” Porco says. Besides convenience, telehealth physical therapy has other unexpected upsides. According to the American Physical Therapy Association, patients who receive physical therapy through virtual appointments are more likely to maintain their home exercise programs . It also offers physical therapists an opportunity to see a patient’s home and discuss mobility and falling challenges. And a patient’s family or caregivers can participate in a telehealth appointment, too. This is especially useful when patients have family members who need to stay home because of COVID risks. Between these benefits and the convenience, practitioners are predicting that physical therapy delivered virtually will last long after the shutdown. “I think telehealth is here to stay,” Gray says.
G U L F S H O R E B U S I N E S S J A N U A R Y 2021 5 5
Business 2 Business
JANUARY 2021
NONPROFIT
By Artis Henderson
Good Stewards Each October, in a conference room inside the Naples
Grant Making Committee. “It’s a very rigorous and so-
Children & Education Foundation (NCEF), the trust-
phisticated process.”
ees of that year’s Grant Making Committee gather for
Since its inaugural year in 2001, the Naples Winter
the first time. They’ll assemble each month afterward,
Wine Festival has raised more than $212 million. Every
for hours at a time. Meetings that start before noon are
dollar raised is invested back into the community with
known to go late into the afternoon. Lunch is catered,
the aim of improving the lives of the county’s most vul-
but it’s nothing elaborate—sandwiches and chips, most-
nerable children. In 2020, the Grant Making Commit-
ly. Sodas and bottles of water. Not a single glass of wine.
tee selected 43 local nonprofits to receive funds. Thir-
Though the Naples Winter Wine Festival is a lush and
ty-three individual grants were given, ranging from
lavish affair, its Grant Making Committee is nearly the
$50,000 to $657,000, along with multi-year grants tar-
opposite. Here, they mean business. The committee is
geted to each of NCEF’s seven initiatives: early learn-
tasked with a very serious job: deciding how to delegate
ing, healthcare, hunger, mental health, oral health, out-
the millions of dollars raised at the festival to worthy
of-school time and vision.
charities across Southwest Florida. “It’s not just a rub-
Grant applications are received throughout the year.
ber stamp,” says John Walter, chairman of this year’s
Beginning in October, the community groups that have put in applications are divided among the committee’s 10 members, who are then tasked with learning about those organizations—meeting with directors and staff, reviewing finances and determining how a grant will affect the community through that organization. Sometimes, committee members are so touched by what they discover that they’re motivated to give on their own. Committee chairman Walter and his wife became donors at ABLE Academy after his Grant Making Committee visit. The couple also contributed to NCEF beneficiaries Naples Therapeutic Riding Center and Guadalupe Center. “You find how important
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Courtesy Naples Winter Wine Festival (opposite); Courtesy Naples Children & Education Foundation (4)
HOW NCEF’S GRANT MAKING COMMITTEE DISTRIBUTES FUNDS WITHOUT FISTICUFFS
COMMUNITY INVESTMENT The annual Naples Winter Wine Festival auction (opposite) helps the Naples Children & Education Foundation fund programs such as a dental clinic and child care (left). NCEF trustees include Paul and Barbie Hills (above top) and John and Carol Walter (above).
some of these organizations are to the community, and
“Those charitable organizations that do the best job with
you can’t help but get involved,” he says, which prompts
our children, those are the ones we want to support,” says
the question: do committee members have favorites?
Hills. “We’re picking winners.”
“People definitely have favorites,” says Paul Hills, an-
Grant Making Committee members are appointed by
other Grant Making Committee member. “That’s human
a nominating committee and serve a term of five years.
nature. But we don’t get into any fist fights.”
It’s not a position for the faint of heart. “You have to have
Instead, committee members are required to evaluate
your head in the game, and you have to be focused,” Hills
each organization based on objective metrics. Charities
says. “You’re allocating large amounts of money, and it’s
are evaluated on their financial stability, leadership and
not your money. It’s money that people have generously
whether or not there’s any duplication with another char-
given. We have an obligation to be very good stewards of
ity. Committee members report back on their findings.
that money.” G U L F S H O R E B U S I N E S S J A N U A R Y 2021 5 7
Business 2 Business H E A LT H C A R E
JANUARY 2021 By Bobby Anderson
Fuller Fitness Focus HEALTH TRAINING THAT MOVES BEYOND REPS AND WEIGHT Nino Magaddino was in his early 20s when depression, anxiety and confusion came at him in waves, knocking him down and holding him under. “I just wasn’t in a good place,” the certified master trainer and owner of Max Flex Fitness in Naples says. “But I noticed when I started to exercise, I was happier and felt like I had more of a purpose.” It wasn’t until Magaddino found his purpose that he started to accomplish his goals. For the first time, he saw not only who he was but who he wanted to become. Since starting in 2011, Magaddino has grown Max Flex Fitness to include nearly 10 nationally accredited fitness and wellness consultants. And the focus isn’t on lifting weights or doing cardio; it’s about seeing the person you want to become and going about it the same way an athlete would train for a competition. “I think it’s empowering,” says Magaddino, who specializes in personal and corporate training. “When I receive a new client, they might be overweight or feel pressure to lose weight. We try to change their frame of mind. If I can get them to feel they are training Gutter
as an athlete, that can be more motivating than saying, ‘You need to lose 25 or 30 pounds.’” 5 8 G U L F S H O R E B U S I N E S S J A N U A R Y 2 0 2 1
gulfshorebusiness.com
Magaddino agrees the red-hot Crossfit phenomenon of the early 2000s spurred functional fitness programs focused on the concept that everyone is an athlete, whether they embrace it or not. A proliferation of athletic apparel companies urging peo
EMPOWERING Max Flex Fitness,
ple to train like athletes has further created a niche market in training, nutrition and mind-body wellness offerings. “I think people wanted to enjoy more of an active, healthy
a Naples business
lifestyle, especially here in Naples,” Magaddino says. “That
started by Nino
means playing sports like tennis, golf or even playing with
Magaddino in 2011,
your kids and grandkids.”
trains clients to move like athletes.
Clients become stronger, but they still need to move functionally. “Our training is training them to move like an athlete. We like to focus more on balance, agility, strength and core and even plyometrics that transfer even more into everyday life.” Traditional strength training focuses on push-pull movements on one plane of motion. But life is multi-dimensional, moving side-to-side and twisting and turning. “Science and data showed functional training was preventing injury and getting them stronger in everyday life,” Magaddino says. “[Crossfit] was a fantastic movement designed to teach people how to work out functionally, but what they found was a lot of people were getting injured because, maybe, of the coaching.” In the fitness industry since 2001, Magaddino became a certified personal trainer and then had to build 10 years of coaching experience and multiple other qualifications be-
Kevin Bires
fore he became a master trainer. He’s one of only 100 National Academy of Sports Medicine-certified master trainers in the U.S., and the only one in Collier County. He pours G U L F S H O R E B U S I N E S S J A N U A R Y 2021 5 9
Business 2 Business H E A LT H C A R E
that experience into his athletes, whom he notices more and more are female. Magaddino said women have been particularly drawn to the concept of training like an athlete, receiving a sense of empowerment that only comes with conquering goals. The chiseled bodies and increased energy are just some of the side benefits. The interest has been so strong Magaddino recently created a 28-day all-female accountability group focusing on daily habit and lifestyle coaching coupled with weekly accountability emails and calls. Customized meal plans, recipe guides and weekly team Zoom calls create an atmosphere to help his female clients bond while accomplishing goals. THINKING LIKE AN ATHLETE Laurie Martin is a certified life coach who helps both amateur and professional athletes with stress relief, meditation and working through
FINDING PURPOSE
obstacles to achieve their goals. Her business—
Nino Magaddino, the only
Smile Across Your Heart—provides business
certified master trainer in
and life coaching, yoga instruction and tips on
Collier County, owns Max
stress relief. Three of her classes are approved by
Flex Fitness in Naples.
the Florida Department of Nursing and Florida Department of Nursing Assistants, and she’s auMartin said framing what you’re going through makes
“The mind is really important,” the yoga in-
all the difference. And training like an athlete begins with
structor and wellness guru says in discussing an
thinking like one. “Emotions can get in the way of a lot of
athlete’s mindset. “We do the physical poses, but
goals. Focus is the most important thing,” she says. “Where
I really focus on the mental and the inner chat-
are we focused? More important than that is what we’re
ter, because that’s everything. Where is the mind
focused on supporting us or hurting us. Are we focused on
while you’re doing the physical activity?”
solutions or the problem?”
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Kevin Bires
thored three books.
ADVERTISEMENT
Southwest Florida
THOUGHT LEADER OF THE MONTH Investing In Women Investing for women, and by women, has many key differences from investing for and by men. Women have historically lived vastly different lives than men, and therefore, have needed to approach many of the same ideas and challenges as men in diverse ways. In older generations, the female spouse often was (and sometimes still is) completely left out of the investment and financial conversations and decisions. Fortunately, our culture is shifting, and women are approaching this very important relationship with their advisor with more autonomy and power than in decades past. It has opened the door to a great deal of research, and changing the way that advisors approach married couples and single female investors. After removing gender biases, many of the challenges in the investing landscape are similar between women and men with some key differences. One of the most important and obvious is the fact that women live longer. Right now, the average age for a male is 79 years versus 84 years average for a woman. Women need to account for five more years of income than men. Also, statistically it is likely that women will, at some point, take charge of their family finances due to the death of a partner, landing her with all of the responsibilities for managing a portfolio she may know little or nothing about. At the same time, women are statistically more likely to be paid
less than men throughout their careers. Women currently earn $80.5 cents for every $1 their make counterpart earns. The peak of a woman’s income also occurs earlier than a man. A woman’s earnings peak in the period between 35-44 years of age, while a male’s earnings continue to increase until the period of 5564 years old. This earlier peak in earnings combined with living longer and earning less, sets women up for a higher chance of outliving their retirement savings and a diminished standard of living in their later years. Women are much more likely to take a period of leave from work for the care of children or parents, which means that women on the whole, are working with a much smaller average nest-egg for retirement. Additionally, throughout their lives, women are paying much more for healthcare and accessing the healthcare system more often. While some of these gender-gaps are beginning to change, women have to continue to prepare for their retirement taking all of them into account and translating that into actionable investing behavior.
conservative investors and less prone to get turned on by the stock of the month.
This changing behavior and the understanding of the phenomena that impact a woman’s portfolio is what make women generally “better” investors. Because of all the factors discussed above, women are usually working with a smaller portfolio to grow for retirement. Thus, studies have shown that women are generally more
Female investors generally do more research before investing, trade less often and are more likely to accept advice from a professional. This combination of a more conservative approach, doing the research and less emphasis on trading in and out of hot stocks put the female investor on track to be able to withstand a longer retirement with a smaller nest-egg.
A. Scott Hansen Vice President
1415 Panther Lane Naples, FL 34109 Office: (239) 591-6615 Cell: (239) 919-4095 scott@karpus.com www.karpus.com
Business 2 Business
JANUARY 2021
ENTREPRENEURSHIP
By Artis Henderson
‘Let Yourself Feel Like a Badass’ Two years ago, Maddy Eagle was on the rise at Gartner.
Eagle discovered kombucha in her mid-twenties. The
Within the marketing department, she’d moved from as-
fermented tea beverage contains gut-friendly probiotics
sociate program manager to program manager to senior
that some say help with everything from digestive issues
program manager in short order. She was good at her job,
to arthritic pain. Eagle experienced regular inflammation
and she liked the company. Still, something wasn’t quite
flare-ups that left her joints swollen and painful, and she
working for her. “The promotions felt rewarding to me,
found that when she drank kombucha, it eased her symp-
but I was like, ‘What does this all mean?’” says Eagle, now
toms. “It was exactly the solution that I was looking for,”
31. That’s when she began her side hustle.
Eagle says.
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Courtesy Flying Eagle Kombucha
FROM STEADY CORPORATE JOB TO LAUNCHING A SUCCESSFUL KOMBUCHA BREWING BUSINESS
She started homebrewing her own kombucha in early 2018, and when she felt restless in her corporate job, she started selling her kombucha at farmers markets on the weekend. Eagle spent a year selling her kombucha at markets and wrestling with a decision about her 9 to 5. Finally, she chose to take the leap. After she got her last promotion, she decided to look at it as a parting gift from Gartner. “It gave me the time to close up things,” she says. “That way I could help my team, my program and my product continue to grow even as I saw my way out.” In September 2019, Eagle gave her notice and became a full-time entrepreneur. Since then, she’s seen steady growth in her business—from 10 gallons every three weeks when she started to 360 gallons every three weeks today. And she’s taken the next step: she launched a kombucha bar within Millennial Brewing’s taproom in downtown Fort Myers. “I find the best situations come from a place of openness and honesty and collaboration,” Eagle says of the conversation that led to Millennial offering to sublease space within their brewery. “It’s important to have conversations with people. Your community isn’t going to know your struggles or your strengths if you’re not going out and being open with them.” This idea of community has been crucial to Eagle’s success. At Gartner, she found herself surrounded by a group of empowering women who offered advice and encouragement. “You need to have a support group, whether that be friends or family or your partner,” she advises other aspiring entrepreneurs. And make sure they have the right frame of mind. “You want people in your life who encourage you to be adventurous and allow you to find something you’re passionate about.” For women entrepreneurs in particular, this sense of adventure is crucial. “Don’t be afraid to be empowered,” she says. “Let yourself feel like a badass.”
BREWING BUSINESS Maddy Eagle launches a kombucha bar within Millennial Brewing’s taproom in downtown Fort Myers.
G U L F S H O R E B U S I N E S S J A N U A R Y 2021 6 3
"Alexa play 96.9 WINK FM"
T O D AY ' S H I T S & Y E S T E R D AY ' S FAV O R I T E S
p_66
p_68
Fresh take on star sedan
Wearable health monitors
AfterHours
Courtesy The Breakers; Courtesy Hyundai; Courtesy Apple
H O R S E P OW E R | F I T N E S S | N E W & N OT E WO RT H Y | W E E K E N D G E TAWAY
Posh Retreat PALM BEACH OFFERS ESCAPE FOR NEW YEAR p_71
After Hours
JANUARY 2021
HORSEPOWER
By James Raia
A Noteworthy New Beginning GENESIS INTRODUCES A FRESH TAKE ON ITS STAR SEDAN The 2021 Genesis G90 marks the fifth model year of
and close relative Kia, has a 10-year powertrain warran-
the flagship sedan. It’s the South Korean underdog, still
ty. The rival German brands don’t. The Genesis Expe-
young, unheralded, but a worthy challenger to front run-
rience extends the warranty with three years or 36,000
ners from Audi, BMW and Mercedes-Benz. If its stal-
miles of complimentary maintenance, valet and connec-
wart German rivals haven’t noticed it yet, they should.
tivity services and navigation system map care.
As the subsidiary luxury brand of Hyundai, Genesis
As a comfort cruiser, the Genesis G90 has few short-
has risen quickly among the automotive watchdogs. Car
comings. The cabin is spacious and plush, with lots of
and Driver to J.D. Power and Motor Trend to Kelley Blue
adjustments for the Nappa leather seats, all heated and
Book annually simultaneously bestow automotive hon-
ventilated as desired. Matte finish interior wood trim
ors while touting themselves. Genesis, with its G70, G80
complements the brown interior and metallic Hima-
and G90, has been a star for a few years, most notably
layan Gray exterior. The rear seat center console folds
with the G70, its value-priced sedan.
forward, revealing controls for the two rear-seat moni-
bo-charged V6 or 5-liter V8 with 420 horsepower and eight-speed automatic transmission. Rear-wheel drive is standard; all-wheel drive is available. While not as sports-oriented as some competitors, the Genesis has enough power to satisfy performance junk-
tors attached to the back of the front seats. It’s an intimate small theater on wheels. While the G90’s luxury is impressive, so too is the manufacturer’s emphasis on safety and technology. The Genesis has 10 airbags, and half a dozen safety systems— forward collision avoidance to lane keep assist.
ies. The top-line sedan is also a smooth operator, taking
Two features can be polarizing: The recently added
occupants on quiet, smooth rides with near-effortless
large “Crest” grille is reminiscent of the Mad Max ve-
authority.
hicles’ bravado, and the retro basketweave wheels are
Like its original release as the Hyundai Genesis (2010 to 2016), the Genesis lineup (including the new GV80
further attention-grabbers on a car that doesn’t otherwise boast.
SUV) has two qualities the leading luxury sedans can’t
Sales of the Genesis G90 have been disappointing,
match: Its starting price is about $15,000 less than the
only a few thousand per year. It’s a shame. The top-flight
new Audi A8 and BMW 7-Series and $22,000 less than
sedan is as appealing as more prestigious brands. It just
the Mercedes-Benz S-class; and Genesis, like Hyundai
doesn’t have the same badge recognition.
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Courtesy Hyundai
The G90 is the limo-like cruiser, offered as a twin tur-
COMFORT CRUISER For the price, the Genesis G90 garners the attention of auto enthusiasts.
Facts & Figures: Acceleration: 0-60 mph, 5.0 seconds
Horsepower: 420
Price as tested: $76,695
Airbags: 10
Manufacturer’s suggested retail price: $75,700
Fuel economy: 16 mpg city, 24 mpg highway
Manufacturer’s website: genesis.com
Warranty: Bumper to bumper, 5 years/60,000 miles; Powertrain, 10years/100,000 miles; Corrosion, 7 years/unlimited miles; Roadside Assistance, 3 years/36,000 miles
G U L F S H O R E B U S I N E S S SEPTEMBER 2020 67
After Hours
JANUARY 2021
FITNESS
By James Raia
Fitness Info on the Go ADVANCEMENTS AND ENHANCEMENTS IN WEARABLE TECH Fitness enthusiasts often belong to one of two groups. Some
Apple had 31.7% of the market share of wearable devices
practitioners get their physical health and mental fitness
worldwide. Further data details that about 20% of Ameri-
while getting away from time, deadlines and associated
cans own a wearable health or fitness device.
stresses. But in increasing numbers, runners, cyclists, walk-
Wearables provide motivation and encouragement as
ers, golfers, swimmers and participants in any activity that
well as timely reminders to stand and stretch or walk (for
assists in their wellness want to know more.
those who work at desks). Real-time notifications of activity
have advanced fitness exponentially. The data available
allow users to monitor their activities as they happen. The data can also be stored for review.
from wearable monitors has greatly improved people’s un-
Fitness watches replaced chest monitors only about five
derstanding of factors that determine three key areas of life-
years ago as the fitness accessory of choice. But the go-to de-
style synergy—fitness, health and well-being.
vices have quickly attracted advanced competition. “Smart”
Consider the staggering statistics: According to a report
running shorts and shirts can now record heart rates and
by Grand View Research, a market research and consulting
monitor cadence and stride length. Rings calculate dura-
company headquartered in San Francisco, the connected
tions of exercise and count steps.
health and wellness device market is projected to become a $612 billion global industry by 2024.
The benefits of wearable devices have also enhanced physicians’ abilities to more quickly access patients’ health.
“Using a watch and monitor while exercising can be a
Glasses can detect concussions and measure vision perfor-
great addition to your fitness program,” says Scott Gray,
mance. Electrocardiogram monitors can attach to a user’s
owner and founder of Back in Motion Fitness and Perfor-
chest and track heart activity. Some medical wearables can
mance in Fort Myers. “The key benefits are being objective
detect when a wearer is about to get sick by noting an elevat-
about your progress and tracking things like heart rate, cal-
ed heart rate and increased skin temperature.
ories burned, oxygen saturation and steps taken throughout the day.”
“Although it does have its benefits with fitness training, not all devices are as accurate as you may think, so be sure
Personalized health monitoring is vastly boosted by Ap-
to find a fitness device that has a reputable brand and re-
ple, Fitbit, Samsung and Xiaomi, the Chinese multination-
views,” says Gray. “Lastly, make sure that you’re using these
al electronics company headquartered in Beijing. In 2019,
devices to supplement your workouts, as nothing beats a
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Courtesy Apple: Getty (right)
Fitness devices and accessories, usually called wearables,
HISTORY OF WEARABLES Although other options are quickly expanding, the largest percentage of wearable fitness technology is still found on users’ wrists. Here’s a brief timeline of the concept: • 1 975–The calculator watch debuted, the first combination of technology and fashion ... and it was expensive. • 1 979–Portable music systems were simple, portable tape decks often clipped on belts or carried with shoulder straps. • 2 008–Fitness trackers were unveiled, and were simple by HEALTHY FUTURE
today’s standards. Functions
The connected health and wellness device
included calculating calories
market is projected to become a $612 billion
burned, distance traveled,
global industry by 2024.
hours slept and steps taken. In addition to watches, trackers were available on bracelets,
sound training program and working hard. Don’t get paralysis by analysis of the data.” NCH Healthcare System Inc. in Naples, part of the Mayo Clinic Network, offers a checklist for using a fitness monitor. It uses the term “activity tracker.” Some trackers have more elaborate features that may have difficult set-
rings and shoes. • 2 015–The Smartwatch debuted. It combined a traditional watch with the technology to pair the user’s tracking features and phone.
up instructions. But many monitors are simplified and more conducive to regular wearing because of their ease of use. For indoor and outdoor use, a device readable in different types of lighting is important. Extra features, such as monitoring heart rate and waterproof construction and extended battery life, are important—but are also reflected in the cost of wearable devices. G U L F S H O R E B U S I N E S S J A N U A R Y 2020 6 9
AfterHours NEW & NOTEWORTHY
JANUARY 2021 By James Raia
$179.99; lstnsound.com
Y
&
W
N
O R T
H
NEW O T E
Listen Well The Troubadour, like other products offered by the Los Angeles-based LSTN Sound Co., is made from various types of wood. It’s offered to “change lives through the power of music”—and that’s not just hyperbolic ad copy. Sales proceeds benefit LSTN’s charity partner, Starkey Hearing Foundation. After they witnessed someone hear for the first time, co-founders Bridget Hilton and Joe Huff began the company to provide hearing aids to people worldwide—in fact, team LSTN recently traveled to Peru to help more than 1,000 people receive hearing aids. The wireless over-ear Troubadour headphones have upscale and stylish zebra wood housings. The specs include Bluetooth 4.1, 40mm drivers, 8-plus-hour battery life, a backup cable for wired use, built-in mic/controls, vegan leather ear pads, 32-ohm impedance and a 30-foot operating range. Earbuds, speakers and children’s earphones are also among the company’s other products.
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Courtesy LSTN Sound Co.
COOL HEADPHONES FOR A CHARITABLE CAUSE
After Hours W E E K E N D G E TA W AY
A Well-Heeled Winter Retreat SET THE TONE FOR THE NEW YEAR IN POSH PALM BEACH
Courtesy Breakers
By Artis Henderson
As we say adieu to a year of pandemic and civil unrest, a
Where to Stay
detoxifying weekend retreat is definitely in order. Shake
Flagler built The Breakers (One South County Road, Palm
off the stress of the last 12 months in a destination creat-
Beach; 877.724.3188; thebreakers.com)—the second of his
ed for relaxation: Palm Beach. Built by railroad magnate
sweeping luxury resorts in Palm Beach—in 1896. After
Henry Flagler at the turn of the 20th century as a winter
a fire in 1925, the hotel was reconstructed by a New York
resort for the Northeastern elite, Palm Beach continues
City design firm, the same one behind the Waldorf-Asto-
to cater to a well-heeled crowd. Spend the day relaxing in
ria on Park Avenue. Reopened in 1926, the updated hotel
one of its spas, sip fresh juice on its sugar-sand beaches
was modeled after the Villa Medici in Rome. It’s long been
or visit a top-tier restaurant for a divine meal. Here’s to
the go-to destination for European nobility and American
starting 2021 right.
presidents. The Rockefellers, Vanderbilts and Astors have G U L F S H O R E B U S I N E S S JANUARY 2021 7 1
After Hours W E E K E N D G E TA W AY
all rested their gilded heads on its high-thread-count pillows. Today, the resort’s guest rooms and suites have been updated with modern decor and amenities, though the hotel has maintained its historic charm. Where to Eat Indulge in fine dining at Buccan (350 South County Road, Palm Beach; 561.833.3450; buccanpalmbeach.com), long acknowledged as one of Palm Beach’s top restaurants. Here, the menu is modern and inventive, with plenty of small plates that make for perfect sharing. Though the kitchen—helmed by James Beard nominee Clay Conley—turns out top-tier dishes, the atmosphere is anything but stuffy. Boisterous and convivial, Buccan combines relaxed Florida charm with an upscale vibe. Where to Spa The Eau Spa inside the luxury resort Eau Palm Beach (100 South Ocean Blvd., Manalapan; 561.533.6000; eaupalmbeach. com) is a decadent shrine to relaxation and escapism. With 42,000 square feet of dedicated spa-space, guests can relax in the outdoor garden, soak in the al fresco tubs, lounge in the sauna or steam rooms and enjoy beauty treatments. In this whimsical paradise, the champagne and cupcakes flow freely. Where to Cleanse Meraki Juice Kitchen (328 Fern St., West Palm Beach; 561.508.6640; merakijuicekitchen.com) is a one-stop health shop that offers plant-based cuisine, cold-pressed juices, fresh baked goods, coffee and ice cream. Try the Bright blend, made with pineapple, fennel, apple, lemon, lime, ginger, kale and
RELAXING START Steak Tartare with black truffle and Tuna Crisps ‘fish vin’ wonton small plates at Buccan (top) in Palm Beach; and the soothing pool at Eau Palm Beach
parsley, kale, apple, grapefruit, lemon and mint. Ready to re-
(bottom).
Courtesy Buccan; Courtesy Eau Palm Beach
cilantro, or the Gratitude mix with celery, romaine, spinach, lease 2020? Get serious about letting go with a juice cleanse. Meraki offers one-day juice cleanse packages that aim to balance the thyroid, regulate hormones and calm inflammation. Enjoy them while you relax on the beach, and you’ll be ready for all the new year has to offer.
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