Gulfshore Business September 2021

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MINIMUM WAGE HIKE

HOUSING CRUNCH

RISING RATES

Finding funding for increasing payroll

SW Florida’s prices pushed to new high

SOUTHWEST F LO R I DA’ S BEST VIEW OF BUSINESS

P_56

Floridians brace for higher insurance costs

Congratulations Lindsey Touchette!

Wife, mother of twins, Community Foundation of Collier County Vice President of Community Engagement, and 40 Under 40 Honoree!

The Community Foundation Board and staff are proud of your accomplishments!

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INTRODUCING

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CONGRATULATIONS, JESSICA VARNES! Director of Marketing for Mercolamarket.com Gulfshore Business 40 Under 40 Winner

Contents.

F E AT U R E S

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P.42

FINDING FUNDING

INSIDE SOUTHWEST

FOR INCREASING

FLORIDA’S HOUSING

WAGES

CRUNCH

With payrolls set to rise, businesses must reprioritize

National, local trends converge to push demand—and prices—to new heights

Celebrating Our Outstanding Women in Law Our experience is your advantage.

Pavese Law is proud to celebrate the achievements of our female attorneys. These eight highly skilled professionals work tirelessly to provide practical legal advice and serve as trusted advocates to our clients while achieving exceptional results.

Whether a successful outcome means winning your case at trial, dismissing a lawsuit, negotiating a settlement, closing a transaction, or giving legal advice, we are here for you.

A special congratulations to Attorney Amy Thibaut, Gulfshore Business 40 Under 40 Winner.

Mary Vlasak Snell, Chené Thompson, Christina Harris Schwinn, Amy Thibaut, Neale Montgomery, Vanessa Fernandez, Katherine English, Susan McLaughlin

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Contents.

D E PA R T M E N T S

TakeNote Mood Board P. 10 Spaces P. 12 Makers P. 16 Creatives P. 20 Bookmark P. 26 Trendline P. 28 Economic Commentary P. 30

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B2B P 98

EMPLOYMENT How the worker shortage is changing hiring practices P 102

AUTOMOTIVE Multiple factors driving steep price increases P 106

INSURANCE Floridians bracing for higher insurance costs P 108

ENTREPRENEURSHIP Thomas Riley Artisans’ Guild promotes creativity with disciplined approach P 110

TECHNOLOGY Can you protect your business from

P.108

cyberattacks?

P.102

4 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

gulfshorebusiness.com

AFTER HOURS

P 114

HORSEPOWER The 2021 Cadillac Escalade is … a lot P 116

FITNESS Strength in numbers for senior fitness P 119

NEW & NOTEWORTHY A knife blade is only the beginning P 120

WEEKEND GETAWAY Miami’s South Beach is an international hotspot P 124

UNWIND Zen is where you find yourself

p_114 HORSEPOWER The 2021 Cadillac Escalade boasts large-scale luxur y

Y

&

W

N

O R T

H

NEW

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O T E

G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 5

SCCF Salutes our CEO

Ryan Orgera on his selection to the

EDI T OR IN CHIEF

Heidi Rambo Centrella M A N AGING EDI T OR T im At en

Gulfshore Business CRE AT I V E DIREC T OR Sco t t Glick

40 Under 40 CON T RIBU T ING W RI T ERS Br e t t Black ledge, A r t is Hender son , B e t h L uber eck i , Melanie P agan , Jus t in P apr ock i , Jame s Raia , Bill Wasinger

COP Y EDI T OR S t e v e Gill

ART A r t Dir ec tor s Felipe E che v er r ia , Mar y Rich

ADVERTISING A ssociate Publisher C hr is Rens t r om

Bravo, Ryan!

M A RK E T ING Dir ec tor of Marke ting and Event s Rachel G alan t e Digit al Media Marke ting Manager Br i t t ne y K leis

CIRCUL AT ION Dir ec tor of Audience Development K er r i Nolan

PRODUC T ION Pr oduc tion Manager Mar t ha L eav i t t

SCCF’s mission is to protect and care for Southwest Florida’s coastal ecosystems. | sccf.org

A DMINIS T R AT ION

Adver tising Ser v ices Manager/ Reprint Sales K a t hleen Hill

SCCF 40u40 half vert.indd 1

8/2/21 4:59 PM

T H E W E AT H E R A U T H O R I T Y

Volume 26/Number 9, September, Gulfshore Business (ISSN 1935-8199), is published 12 times a year by Gulfshore Life Media, 26101 Tamiami Trail, Bonita Springs, FL 34134. Subscriptions are free to qualified individuals residing in the United States.

For customer service inquiries or to change your address by providing both the old and new addresses, contact: Gulfshore Business, 26101 Tamiami Trail, Bonita Springs, FL 34134. Telephone (239) 498-8501 or email subscriptions@gulfshorebusiness.com.

Periodicals postage paid at Naples, FL, and at additional mailing offices. Copyright 2021 by Gulfshore Life Media. No part of this publication may be reproduced without written permission from the publisher. Unsolicited manuscripts without return postage will not be returned. DISCLAIMER: Advertisements in the publication do not constitute an offer for sale in states where prohibited or restricted by law.

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M U S T

POSTMASTER: Send address changes to Gulfshore Business, 26101 Ta m i a m i Tr a i l , B o n i t a S p r i n g s , F L 3 4 1 3 4 .

CONGRATULATIONS READER SERVICES Office Address 26101 S. Tamiami Trail, Bonita Springs, FL 34134 Phone: 239.498.8501 gulfshorebusiness.com info@gulfshorebusiness.com

40 Under 40 Honoree

Melissa Barlow

Director of Arts & Community Programs at The Heights Center THANK YOU for your passion for the arts and its unique ability to transform lives. Because of your work, the residents of the Harlem Heights community have affordable access and can reap the lifelong benefits of participation in the arts.

Subscriptions Subscribe online at gulfshorebusiness.com, or call 239.498.8501 for more information.

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Back issues A limited number of back issues are available

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for $4.95 each plus tax and postage. Call 239.498.8511 or email Kathleen Hill at khill@gulfshorelife.com.

Reprints Contact Kathleen Hill at 239.498.8511 or email khill@gulfshorelife.com.

Building strong, self-sufficient families in the Harlem Heights neighborhood

Letters

15570 Hagie Drive • Fort Myers 33908 www.heightsfoundation.org • (239) 482-7706

Send letters to Gulfshore Business, 26101 S. Tamiami Trail, Bonita Springs, FL 34134 or visit gulfshorebusiness.com. Include full name, address and phone number.

Letters will be edited for length and clarity.

T H E W E AT H E R A U T H O R I T Y

WEBSITE gulfshorebusiness.com

Matt Devitt Chief Meteorologist

BECAUSE ACCURACY MATT ERS.

ness owners leery about the passage of Amendment 2 last October. The first of

from the editor.

five minimum wage increases will go into effect at the end of this month, resulting

SEPTEMBER 2021

in a baseline of $10 per hour. Each year, the wage will increase one dollar until

Excellence and Expansion

2026, when Florida’s minimum wage hits the $15 per hour mark. While many who hire hourly employees are fearful of the pending spike in payroll, others say their businesses won’t be affected at all.

Additional business-related legislation of interest includes the online sales tax

Gulfshore Business’ annual 40 Under 40, now

HEIDI RAMBO CENTRELLA

and its implications, COVID liability pro-

in its 19th year, gives us the welcome opportu-

EDITOR IN CHIEF

tections and advantages for home-based

nity to recognize rising stars in our community.

businesses (pg. 32).

These Southwest Florida residents have not only

With more people moving to the region

made numerous noticeable accomplishments in

every year, we also take a hard look inside

their respective fields, but also contributed to the

Southwest Florida’s residential real es-

community through volunteering time and talent

tate market and its supply-and-demand

with a variety of organizations. They’ve also lent

debacle (pg. 42). Population totals for

their time by serving on various boards and com-

the last decade and migration trends for

mittees, while maintaining a fulfilling work-life

2020 show strong growth in the region.

balance—that’s impressive all by itself. The selec-

Collier, Lee and Charlotte counties is-

tion process is a long and arduous one, as a pan-

sued nearly 23,000 more driver’s licenses

el of local professionals study the submissions of

in 2020 than in 2019; as well, residential

hundreds of nominations over the course of sev-

building permits in the same counties

eral weeks, weighing each person’s strengths and

increased 16% in 2020, up nearly 3,000

accomplishments, ultimately narrowing the pool

from 2019. Entering summer 2021, new

to 40. We’re excited to share the results beginning

construction residential building per-

on page 56.

mits in Collier and Lee counties had al-

Due to last year’s disruptions surrounding

ready surpassed 2020 levels in the first

COVID-19, we were unable to celebrate with our

six months, up by more than 1,000 per-

class of 2020, although we did our best with a vir-

mits in each county.

tual recognition. This year, however, we will recognize both the 2020 and 2021 classes at a live event. We’re grateful for the time each of our panelists contributed to the process, and we congratulate each of our recipients.

The past year held many challenges, obviously,

p.42 HOUSING CRUNCH Trends converge to push demand, prices to new heights.

Growth means new opportunities, and as our communities continue to get bigger, we hope a brighter future is in store for all of us. Perhaps some of these new Southwest Florida residents will earn recognition in a future 40 Under 40 in-

and staffing issues were high on the list—primar-

stallment by adding their expertise and

ily in the hospitality industry, leaving many busi-

energy to the community we love.

8 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

gulfshorebusiness.com

p_16 SWFL man custom-crafts guitars

TakeNote MOOD BOARD | SPACES | MAKERS | CREATIVES | BOOKMARK TRENDLINE | ECONOMIC COMMENTARY

Kevin Bire, Courtesy Priority Marketing

Testing the local waters HF SCIENTIFIC EXPANDS FOOTPRINT p_12

By Melanie Pagan

TakeNote

SEPTEMBER 2021

By James Raia

MOOD BOARD

Shirt Tale STYLISH VARIATIONS ON A CLASSIC MENSWEAR THEME For a few hundred years, men’s white shirts—adorned with elaborate ruffles and stiff white, starch-dominated collars—were a status symbol of wealth and influence. But as the 20th century approached, the frill was gone. Wearing a white shirt became more commonplace for the everyman. the staple of men’s attire morphed into clothing defined as

Ibrahim of Men’s Palace in Naples, which caters to

practical and versatile. Whether worn with a custom-made

customers age 17 to 60. “So, the trend now is a lot going

suit or jeans, a white shirt, like a blue blazer or gray flannel

toward slim fit. People are wearing them casually; peo-

pants, is a quintessential men’s wardrobe item. Dress up,

ple are wearing them dressy. White is the No. 1-selling

shirt tucked. Dress down, shirt untucked.

shirt, period.”

“C U ST OMER S R E QUE ST COTT ON B E CAUS E I T B R EAT HES. W E’RE I N FL OR I DA, S O T H E L I GHT E R T H E W EI GH T, T H E S OFT E R THE T OUCH I T H AS, T H E BET T ER IT S E L L S.” — Ed Ibrahim, Men’s Palace, Naples

Today, a white dress shirt

As the most well-known white shirt style, an Oxford

still represents the ulti-

button-down is a Swiss Army knife of men’s attire. Its

mate neutrality in style. But

name derives from Oxford University (other higher

there’s also great variance.

learning institutions had their own shirt names). The

What’s the thread count?

manufacturing process, a Panama or basket weave

Does it have a point, pin,

of cotton, is highly breathable and was invented in a

spread or button-down col-

weaving mill in Scotland.

lar? Is it made from broad-

The universities’ shirts were marketed with the

cloth, 100% cotton, poplin or

schools’ names for their respective polo teams. The

a newer stretchy hybrid mix?

Oxford style caught on because the shirts were simul-

Tradition still has its

taneously casual and stylish. The button-down collar

place, but personal prefer-

began as a way to alleviate the annoyance of flailing col-

ence rocks.

lar ends during training or a match. Who needs that?

“White is still very pop-

Today, Oxford shirts are often made from cotton and

ular, and we’re a younger

remain similarly breathable, durable and simply de-

gentlemen’s store,” says Ed

signed. No frills, no ruffles. They’re perfect to wear with

1 0 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

Courtesy Ralph Lauren, Waterside shops

Still classic and sometimes worn with external collars,

OXFORD

BROADCLOTH

POPLIN

suits, khakis and jeans, and with a tie or without, leaving

“It tends to be slim fit; that’s what guys are buying,” says

the top button unbuttoned. The oxford button-down dress

Ron Brodeur, co-owner of upscale Brodeur Carvell Fine

shirt began as a trend but it’s now considered style. It’s still

Apparel in Fort Myers. “We do a custom business shirt

a “go-to” for many parts of the country, including South-

and, obviously, those are all slim fits. And it’s probably a

west Florida.

mid-spread collar is what’s the most popular still.”

“Customers request cotton because it breathes,” Ibra-

A white poplin lighter cotton or mixed blends men’s

him says. “We’re in Florida, so the lighter the weight, the

shirt works best in the summer months. “Cool, calm and

softer the touch it has, the better it sells.”

collected” is more easily achieved in a thinner, durable

Dressing for the weather is tantamount in many ways

white shirt. A weave of any fiber or blend, with crosswise

to dressing for success. Smooth, flat-looking and minus

ribs that typically give a corded surface, also sell well in

a weave pattern, a fitted white broadcloth dress shirt—so

warm, humid climates.

named because it was originally woven on broad-width

Named after the now-defunct and thicker fabric “pape-

looms—defines dressy. It’s ideal for formal occasions, wed-

laine,” made in Avignon, France, poplin features a ribbed

dings to certain business job interviews.

texture, a tightly closed weave and a soft, elegant feel. It

Broadcloth is often compared to poplin, but it has less

was originally used in women’s dresses and in upscale up-

texture and is more transparent. Once made primari-

holstery. With its sheen appearance, poplin has a sophisti-

ly made from wool, broadcloth is now more commonly a

cated and functional look. In WWII, poplin became popu-

weave of cotton and polyester, and a popular new option is

lar in uniform design. It allowed soldiers to remain cool in

a nylon-spandex blend including a strong stretchy compo-

attire that could endure rough elements and please pesky

nent. It’s superlight, wrinkles easily and is extraordinarily

superiors.

smooth. Because broadcloth is so thin and elegant-looking,

Poplin works well for casual business use and formal

it’s a popular choice for uber-formal occasions. For custom

wear. It also has other advantages: It’s water-resistant

shirt makers, broadcloth is easy to sew.

and doesn’t stain or wrinkle easily.

With their classy appeal, white broadcloth dress shirts

Poplin was used for winter attire 500 years or so ago

come with downsides: The sheerness means broadcloth

when it was largely made by combining silk and wool. But

isn’t ideal for larger-framed dress shirt wearers. And when

now as a light cotton blend, poplin is best left in the closet

they’re made from a combination of silk and/or polyester,

in colder conditions. Regardless of composition, poplin

hand-washing or special laundering is the way to go. Oth-

remains made of two yarns of different thicknesses in a

erwise, the silk dye may bleed.

plain weave.

GULFSHORE BUSINESS SEPTEMBER 2021 11

TakeNote

SEPTEMBER 2 0 2 1

S PA C E S

By Melanie Pagan

Testing the Waters HF SCIENTIFIC EXPANDS ITS FOOTPRINT IN FORT MYERS

HF scientific, a Watts brand, needed its new glob-

instruments. HF scientific moved into Suite 140 last

al headquarters to meet specific criteria. It had to

spring as the first tenant of the nearly 35,000-square-

be three times the size of its former Fort Myers

foot property. As such, it had a say in the design ele-

location, with more warehouse and manufactur-

ments carried out by architect Tyler S. Petersen of

ing space, and proximity to the airport to serve its

Fort Myers-based PDS Architecture Inc. and con-

large base of international clients conveniently.

tractor Chris Curran of Bonita Springs-based Curran

The newly constructed building at 16260 Air-

Young Construction.

port Park Drive in Fort Myers checked all the box-

“They did a great job of incorporating a number of

es and more for the company that designs, manu-

different water motifs into the way of the lighting, til-

factures and distributes water quality monitoring

ing and colors, and everything else they used for this



NOT JUST GOING WITH THE FLOW HF scientific’s new open-concept headquarters with a water motif, right, includes space to Courtesy Priority Marketing

experiment, left.

1 2 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

new facility,” says Charlie Pasquariello, senior product manager at HF scientific.

LED lights designed as water droplets hang from the wall, illuminating yellow, blue, black and white accents.

A portion of the ceiling curves in a wave-like feature, continuing the flowing, liquid feel.

Design perks include an open-concept training room for large-scale meetings and events, two primary conference rooms, a sprawling breakout room, offices and scrum areas for small huddles. Large cubicles are outfitted with touch screens, adding to the tech-forward environment.

The operational side has much more space to experiment, with wet walls to test instruments, a wet chemistry area for production and two separate research-and-development labs.

The new facility is quite a departure from the former headquarters, wedged between a cow pasture and scrap yard off Old Metro Parkway.

That location housed HF scientifGULFSHORE BUSINESS SEPTEMBER 2021 13

HF SCIENTIFIC AMENITIES LOCATION: HF scientific, a Watts brand, 16260 Airport Park Drive, Suite 140,

“ T H E Y DID A G REAT JOB OF I NCOR P ORATING A NUMBE R O F D I F F EREN T WATER MOTIFS I N T O T H E WAY OF THE LIG HTING, TILI NG AND COLORS, A ND EV ERY THING ELSE T H EY USED FOR THIS N EW FACIL I T Y.”

Fort Myers HFscientific.com Architect: PDS Architecture Inc. Contractor: Chris Curran of Bonita

— Charlie Pasquariello, HF scientific

Springs-based Curran Young Construction

ic since the previous owners moved the compaHF scientific’s

ny down from Canada to Fort Myers in the early

primary market:

1980s.

Marine ballast water

“It wasn’t very high-tech,” Pasquariello says.

systems that help

“This expanded footprint has allowed us to make

eliminate the dam-

better use of the space. Not only do we have more

aging effects of

space, but it makes us more efficient in terms of

invasive species in

what we’re doing on a daily basis.”

the environment.

With the added elbow room and equipment, HF

Products are also

scientific and its 57 employees are focusing on ex-

available in municipal

panding its offerings and reach. “R&D is a main new markets, but also expanding our portfolio in the markets we’re currently in,” Pasquariello says.

“We are very happy with the facility.”

drinking and wasteCourtesy Priority Marketing

focus, so we are investing in new applications and

water treatment applications.

1 4 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

Congratulations MIA L. HYATT PRIVATE WEALTH ADVISOR FINEMARK NATIONAL BANK & TRUST

2021 Gulfshore Business 40 Under 40 Winner Young Leaders Who Have Distinguished Themselves On The Job And In Their Communities

Mia is a proven leader at work and in the community.

She has been with FineMark since 2014 and has received her CFA, CFP® and CDFA® designations to better assist her clients grow and preserve wealth.

This married mom of young children enjoys sharing her knowledge and experiences through financial education courses for women, blogging and volunteering at several local organizations. We don’t know how she does it all!

Congratulations Mia.

800 Laurel Oak Drive, Suite 100 • Naples. FL 34108

www.finemarkbank.com • 239.963.0700 • Member FDIC • Equal Housing Lender Trust and investment services are not FDIC insured, are not guaranteed by the bank and may lose value.

TakeNote MAKERS

SEPTEMBER 2021 B y J u s t i n P a p ro c k i

Southwest Florida’s Guitar Man DORON MARKOWITZ’S CUSTOM MUSICAL CRAFTSMANSHIP



LOCAL LUTHIER BECOMES GO-TO GUY Doron Markowitz’s guitar business has been growing steadily in Southwest Florida.

He’s crafted guitars shaped like the famed Millennium Falcon from Star Wars. He’s made others that look like lightning bolts or glimmer like gold. Over 33 years, Doron Markowitz has made himself into a go-to guy in South Florida if you need a guitar repaired or want one made from scratch.

The life of the North Miami Beach native has been intertwined with the instrument since he plucked a classical guitar out of a trash can while he was walking home from school at age 9. He made his first guitar in woodshop in ninth grade. Shortly after, he started apprenticing with master luthiers. He says he learned an early lesson from one of his mentors: “It’s most important to produce the best possible product. If you cut corners, get out of the business. There are too many guys like that.”

He found a following in the Miami area before moving to Southwest Florida about five years ago. He operates D Kevin Bires

Guitars and Lutherie out of Port Charlotte.

Markowitz figures it can take 40 to 80 hours for a custom build—which, juggled with repair and renovation

Congratulations Robert Sorenson, Director of Wellness, on being a “40 under 40” award recipient

To learn more about how Robert and our wellness team are creating the Fountain of Youth at Moorings Park visit: mooringspark.org/beacon

120 Moorings Park Drive, Naples, FL 34105 | Call 239-302-3550 | Visit MooringsPark.org Moorings Park Communities is a nationally accredited, non-profit, Medicare-certified organization and one of the only Life Plan providers with A or A+ ratings by Fitch and S&P. P090121



PURSUIT WITH STRINGS ATTACHED It can take 40 to 80 hours to custom-build a guitar, Southwest Florida luthier Doron Markowitz said.

work, can take him as long as six months. But the wait is worth it. One of his most popular designs is that guitar with the Millennium Falcon-shaped body.

He got the idea from a photo a friend sent him of an art piece and figured he could create one that was functional. The result is a guitar with a Hasbro toy as the body that even features laser-like sound effects. The design landed him in Popular Mechanics magazine.

His business has been growing steadily in Southwest Florida in recent years, even getting a boost from hobbyists and professionals looking for something new during the pandemic. It’s true that current trends in pop music have swung toward more electronica—fewer of the traditional guitar-based rock bands dominate Billboard charts. But Markowitz isn’t discouraged. “Music

Kevin Bires

tastes change. It’s all cyclical,” he says. “But I see a lot of kids starting rock bands, metal bands. I still have hope for the organic instrument player.”

OWEN-AMES-KIMBALL COMPANY IS PROUD TO HAVE ALESHA WATCHOWSKI ON OUR TEAM

, s n o i t a l u t a r g n C o A l e s h a ! be s p ro u d t o i y l i m a f K Y o u r O - A i n g a l on g s i d e y o u , ty! i n work u m m o c r e t te b a g n i d l i u b

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CGC1528725

TakeNote C R E AT I V E S

SEPTEMBER 2021

By Melanie Pagan

Bakery’s Business on the Rise THE CALOOSA KITCHEN GAINS TRACTION IN LABELLE AND BEYOND

Shannen Leahy didn’t expect her bakery business to take off like this—but it has. The Caloosa Kitchen has been on the upswing ever since she sold out of offerings at her first farmers market with LaBelle Downtown Revitalization Corp. in October 2019.

Most recently, Leahy earned a $1,000 grant from Bank OZK for creating the best business feasibility plan among participants in a Goodwill MicroEnterprise program. “I thought, whatever the outcome is of this class, I just want to be ready to have a business plan, so if I wanted to reach out to a lender or anything like that, I’m prepared,” she says.

Leahy’s using that grant to help bring her micro-bakery from a side hustle, when she’s not working at U.S. Sugar in Clewiston, to a full-fledged operation within two to three years, she said.

The Tennessee transplant was already working fulltime with her current employer when she entered the farmers market. Still, she couldn’t shake her experi2 0 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

gulfshorebusiness.com

“I’VE ALWAYS BEEN R EALLY I N T O BAK I NG. M Y CAR EER WA S I N S C I ENC E , BUT I H AD T H AT PASSI O N.”

Anna Nguyen

— Shannen Leahy, The Caloosa Kitchen

G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 21

TakeNote C R E AT I V E S

SWEET SUCCESS The Caloosa Kitchen focuses on flavors specific to the region and representing the seasonality of Southwest Florida.

ence of working in a bakery while in college. “I’ve

that helped me to really pick up a customer base of year-long res-

always been really into baking. My career was in sci-

idents,” she says. “It really just spread through word of mouth.”

ence, but I had that passion,” Leahy says. “I had a lot

She conducted market research via Facebook to see which

of energy from doing that event and a lot of positive

sweets buyers wanted most, deepening customer connection in a

feedback from people who attended.”

highly digital time. “I try to get a lot of feedback from customers.

She kept at it until spring 2020, right before the pandemic wreaked havoc on the U.S. “I was just kind

I took note of what people responded to. It’s varied in what they like, but what they like I made more variation on,” Leahy says.

of preparing myself to say, ‘OK, 2020 is going to be a

Her cinnamon rolls are always a hit, she added, as is her artisan

wash,’” Leahy says. But the opposite happened. She

sourdough bread. She makes the culture that’s used as the leaven-

began offering delivery options over Facebook to

ing agent herself. “The sourdough is special because everything

Hendry, Glades and parts of Lee counties, fulfilling

comes completely from scratch. It’s literally flour, salt and water.”

the orders with her partner, Chris King.

Leahy also likes to treat buyers to flavors specific to this re-

“When most businesses either had limited hours

gion, saying, “I want my products to represent the seasonality

or were shut down, I started offering [delivery], and

of Southwest Florida.” Local brands she uses include Harold P. Curtis Honey, Blueberry Bunch Farm, Mama Bear’s Herbal Pantry LLC and Muse Pottery. “I think people like seeing small businesses support other small businesses,” Leahy adds. “In the end, it benefits both the customer and me because they’re not only getting something seasonal, but I’m getting something when the price is at its best.”

Leahy currently operates The Caloosa Kitchen under Florida cottage food guidelines and is looking to expand to a commercial-grade kitchen, possibly on wheels.

“I’ve seen what happened [to businesses] with COVID, and a and could survive something better than a brick-and-mortar would,” Leahy says.

2 2 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

gulfshorebusiness.com

Anna Nguyen

mobile-based business may be something that’s more feasible

“We make a living by what we get, but we make a life by what we give.” — Sir Winston Churchill

Congratulations to our partner, Alicia L. Taylor, on her well-deserved selection in Gulfshore Business Magazine’s “40 Under 40” for 2021 as one of Southwest Florida’s distinguished young leaders.

Alicia is a member of Quarles & Brady LLP’s Estate, Trust and Wealth Preservation group.

She pairs her unique perspective as a seventh-generation Floridian with her exceptional education, training and nearly a decade of legal experience to assist families in preserving their legacies and achieving long-term estate planning objectives.

Throughout her career, Alicia has proven herself as a leader within the firm and in our community, willingly lending her time and skills to help others.

To learn more about what the law firm of Quarles & Brady can do for you, contact Naples Office Managing Partner Kelly Lyon Davis at 239.659.5066 | kelly.davis@quarles.com.

quarles.com 1395 Panther Lane | Suite 300 | Naples, Florida 34109

TakeNote C R E AT I V E S

EXPANSION PLANS Shannen Leahy is looking to expand her kitchen, possibly a mobile operation.

It can also help her reach a wider crowd, and she’s glad to give back to the region that’s embraced her. “I’m extremely grateful for the response I’ve had from this community,” Leahy says. “I grew up in a very rural part of Tennessee. It’s a very tight-knit community the way it’s structured here in Hendry and Glades, so for me coming as a transplant for work, it’s been nice to be welcomed in such a way by the community, as a business owner and personally.”

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pects, such as finan-

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in the classes.”

body already in business, thinking about

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TakeNote

SEPTEMBER 2021

BOOKMARK

RALPH READS

Foundational Thinking READING MATERIAL ON THOUGHTFUL, PURPOSEFUL LIVING Arthur C. Brooks, the New York Times bestsell-

of our government, our news media

ing author of The Conservative Heart, has writ-

and our education system than ever

ten a new book titled Love Your Enemies—How

in our country’s history. Brooks cites

Decent People Can Save America from the

a study of hundreds of thousands of

Culture of Contempt. It is clear that America

people from all over the world done

Sausage, leads a

is rapidly developing a culture of contempt. We

by Jonathan Haidt. It revealed that

book club in Naples

see it wherever we turn in politics and in every

virtually every human being has two

with about a dozen

facet of modern culture. It is not enough to dis-

basic values: fairness and caring for

other high-power

agree anymore; now it is important to demonize

others. Think about it. If you ever

friends. The group

people we disagree with. It isn’t enough to state

wanted proof of the existence of God,

only reads non-fic-

one’s case; anyone who questions the validity of

look no further. I believe the only way

tion as a way to

the proponent’s arguments must be destroyed.

this could happen is for God to have

People are shouted down or threatened with vio-

imprinted them on our souls.

RALPH STAYER, an avid reader and former CEO of Johnsonville

keep learning and sharpening the mind. Every month, Stayer shares the latest page-turners earning a permanent spot on his ever-expanding bookshelves.

lence by people with opposing points of view.

Brooks shows us the road back

Love Your Enemies shows us how contempt is

from contempt based on these values.

spawned and festers and how it destroys empa-

We need to start every discussion by

thy and compassion, leading to dehumanization.

searching for what we have in com-

Every tyrant understands this formula—think

mon. We have to listen to understand

Hitler and Stalin and all the others. Our coun-

rather than to refute. Brooks points

try has moved a long way down this path, and

out many examples that reveal the

we face a critical inflection point in our future.

painful irony of our current state—we

This has resulted in substantially more mistrust

have far more in common than we dis-

2 6 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

I read this book and immediately ordered one for each of my children and their spouses. I also ordered a number of them for our key executives, because they will read it and then have all the leaders in our company read it. Our book club just discussed it three nights ago, and most of our members said that they bought the book for each of their children immediately after reading it. They also said, as I did, that they wished they had read it 50 years ago. It is a agree on. The United States is the most generous, benevo-

book for all ages. I am giving it to my grandchildren who

lent superpower this world has ever seen. The world needs

are finishing high school and in college. Read this book in

us now more than ever. This book is a seminal work that

tandem with the Brooks book, because together they build

could not be more timely or necessary. Read it, internalize

a strong foundation for living a joyful and productive life.

it and share it with your friends so you can help lead our country back to a brighter future.

The world lost Clayton Christensen, one of the most brilliant business thinkers of our time, in 2020. He is famous for his theories on disruption and innovation described in his book, The Innovator’s Dilemma. He published another book in 2012 titled How Will You Measure Your Life? He doesn’t tell you what to think in this book; he tells you how to think. He shows how basic business principles are just that—basic. They are just as valuable in determining how to live your life as they are in business.

Christensen believed that every person must have a purpose in life, just as every business must have a purpose.

For example, at Johnsonville, we don’t make sausage; we make people who make sausage. This book asks you what your purpose in life is. Christensen used the last day of class for his graduating MBA students to have them write down their purpose in life. He promised them that this would be the most valuable thing they learned at business school.

He shares his own purpose in the epilogue, but only as an example of how to develop your own purpose—because the exercise will only have value to you if you create it yourself.

GULFSHORE BUSINESS SEPTEMBER 2021 27

TakeNote TRENDLINE

SEPTEMBER 2021 B y J u s t i n P a p ro c k i

The Boom Continues SLOWER BUT ONGOING POPULATION GROWTH Southwest Florida continues to project as a prime locale for newcomers over the next couple of decades—just perhaps not as fast-growing as it has been.

Population in Lee, Collier and Charlotte counties grew around 20% from 2010 to 2020. The University of Florida’s Bureau of Economic and Business Research projects population estimates based on low, medium and high projections. Using a medium projection, Lee, Collier and Charlotte are expected to grow by about 17% by 2030. This continues the current trend of transplants finding new homes in the Sunshine State, primarily along the coasts. Overall, the population in the state grew by about 15% from 2010 to 2020.

2 8 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

County

Estimates

P ro j e c t i o n s 2025

2030

2035

2 0 40

20 45

Lo w

388,500

402,800

413,900

422,100

4 2 6,60 0

Med i u m

423,600

452,800

4 7 7, 8 0 0

4 9 9,7 0 0

519,0 0 0

High

455,100

5 0 0, 6 0 0

542,500

583,100

62 0,7 0 0

7 6 0,7 0 0

7 9 6 ,7 0 0

823,500

843,800

858,10 0

996,100

1,0 38,50 0

4/ 1 / 2 0 2 0 C O L L IE R

LEE

3 8 7,4 5 0

7 5 0,4 9 3

Lo w Med i u m

8 2 9, 3 0 0

894,600

948,800

High

891,100

9 9 0, 0 0 0

1 , 0 7 9,4 0 0 1 , 1 6 5 , 6 0 0 1,2 4 8,60 0

Lo w

183,100

1 8 7, 2 0 0

1 8 9, 1 0 0

1 8 9,7 0 0

189,4 0 0

Med i u m

203,000

215,500

225,600

2 3 4 ,4 0 0

2 4 2 ,50 0

263,600

283,100

30 3,10 0

C H A RLOTTE

High

1 8 7, 9 0 4

221,500

243,200

GULFSHORE BUSINESS SEPTEMBER 2021 29

TakeNote

SEPTEMBER 2021

E C O N O M I C C O M M E N TA R Y

B y V i c t o r V. C l a a r

The QuarterMillion Under 20 MAKING SURE THE FUTURE IS SECURE FOR THE NEXT GENERATION OF LEADERS I’m thankful our future depends on leaders—big and small—beyond these 40. Having lots of young leaders in place is what financial analysts refer to as diversifiEach year Gulfshore Business recognizes its “40 un-

cation. Our future is certain precisely because we have

der 40,” Southwest Floridians who have distinguished

such a large and diverse group of leaders of all ages and

themselves in their professions and in the community.

backgrounds. And while many were born in Florida,

This is a great opportunity to celebrate our communi-

most were not. Yet all Floridians benefit when great

ty’s young leaders who have earned our recognition.

people want to join us in our dynamic and growing re-

And Gulfshore Business’ annual “40 under 40” issue is

gional economy.

immensely popular for precisely that reason: We get to

Next year we’ll recognize another 40, and we’ll cel-

learn about these young leaders we may not have had

ebrate an additional 40 the year after that. But what

a chance to meet but who are making a difference—

about the leadership we’ll have in place 20 years from

whether in business, in public service or in the not-for-

now, when this year’s “40 under 40” will have aged to

profit space.

become the “40 under 60?”

The long-term vitality of Southwest Florida depends

Of course, the future of SWFL doesn’t depend on

critically on how we are treating the “quarter-million

these 40 alone. Far from it, and thankfully not. The list

under 20,” because that’s how many Southwest Floridi-

could easily be expanded to “50 under 40” or “60 under

ans under 20 reside in Charlotte, Lee and Collier coun-

40,” and you’d likely find little difference between the

ties. How can we make sure Southwest Florida remains

merits of the 40th person selected and the person who

welcoming and full of opportunity for this next gener-

would have been No. 41 if the list extended that far.

ation of leaders?

3 0 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

Courtesy FGCU James Greco, Getty

The future of SWFL is in good hands.

“ T H E L ONG T E R M VI TA LITY OF S OUT HWEST F L OR I DA DEPEND S CR I T I CAL LY ON HOW W E AR E T REATING T HE ‘QUARTERMI LL I ON UNDER 20,’ BECAUS E THAT ’S HOW MAN Y S OU THWEST F L OR I D I ANS UNDER 20 R E S I D E I N CHA RLOTTE , L E E AND COLLIER COUN T I E S.” —Victor V. Claar, FGCU associate professor of economics

Economists like me, as well as our economics majors

wonderful that we have so many unique college op-

at FGCU, can tell you some basic things we can do to

tions here in SWFL. Whether FSW, FGCU, Hodges or

make sure SWFL continues to be a dynamic economy

Ave Maria, among others, students and their families

that gives the “quarter-million under 20” the basics

have lots of choices from which to select a college that

they need to thrive as our future leaders.

fits their needs—and budgets—best.

First, and as I mentioned in the April issue, we need

Lastly, while higher education is important, it’s not

to make sure housing remains affordable for young

the only avenue to success. That’s why we need to

families here in Southwest Florida. Some simple pol-

work hard to preserve the entrepreneurial character

icy changes such as relaxing zoning and other land-

of SWFL and maintain its fertile soil, and to celebrate

use regulations can usher in abundant affordable new

the dignity of all hard work in the valuable service of

housing for both existing and new Floridians.

others.

Second, we need to ensure the “quarter-million” have abundant educational options at every level.

A quarter-million young people are counting on us to get it right.

Young families need to be able to actively choose from among a broad variety of possibilities. We’ll have a gen-

Victor V. Claar is an associate professor of economics in

eration of young people who are better prepared for the

Florida Gulf Coast University’s Lutgert College of Busi-

workplace when we give them the freedom to select the

ness, where he holds the BB&T Distinguished Professor-

educational opportunity that fits them best.

ship in Free Enterprise. He also serves on the Research

The same holds true for higher education, too. It’s

Advisory Council of the James Madison Institute.

GULFSHORE BUSINESS SEPTEMBER 2021 31

F I N D I N G

F U N D I N G

F O R

INCREASING

WA G 3 2 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

gulfshorebusiness.com

$ $ $ $ $ $ $ $ $ $ $ $

$ $ $ $ $ $ $ $ $ $ $ $

$ $ $ $ $ $ $ $ $ $ $ $

$ $ $ $ $ $ $ $ $ $ $ $

$ $ $ $ $ $ $ $ $ $ $ $

$ $ $ $ $ $ $ $ $ $ $ $

$$ $$$$ $$ $$ $$$$ $$ W I T H PAY R O L L S SET TO RISE, BUSINESSES MUST REPRIORITIZE

$$ $$$$ $$ J U S T I N PA P R O C K I

Getty

ES

$ $ $ $ $ $ $ $ $ $ $ $

G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 33

The past year has been challenging, to put it mildly, at places such as Bubba’s Roadhouse in Cape Coral. Owner Jay Johnson navigated a pandemic while juggling a staffing shortage and rising costs of food. Then, as things were getting back to normal—whatever that means— he had to recalibrate his payroll.

Thanks to the passage of Amendment 2 last October, the first of five increases in the state’s minimum wage goes into effect Sept. 30. After a slight increase to $8.56 back in January, the new wage will be $10 this year, then increase $1 annually until 2026. The looming costs have served as a source of anxiety for business owners like Johnson. In his case, he’s estimating an $85,000 hike in his payroll due to the new law.

His cooks and dishwashers already make $13-$15. But the tipped wage

Association. “And I don’t know if we can avoid that.”

is also increased—this year to $6.98—which will boost his servers’ salaries.

Amendment 2 and the idea of raising

The catch is that they’re already the highest-paid staff, and giving a raise

the minimum wage sparked fierce debate

to his back-of-the-house staff may not be tenable this year. Keep in mind

over the last several years. In Florida, the

that some of his vendors, including cleaning staff, may also be raising their

amendment passed with the required

rates, which will trickle down to him. What does this mean? It’s a question

60% of the vote but drew fierce opposition

that doesn’t have great answers. He’s faced with tough choices that could

from groups such as the FRLA. President

affect his customers. “It will take a lot of deep thought to come up with a

Carol Dover said in a statement after the

solution that doesn’t include raising menu prices,” says Johnson, who also

passage, “Given the devastating impacts

serves as the Lee County president of the Florida Restaurant & Lodging

COVID-19 has already had on Florida’s

3 4 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

gulfshorebusiness.com

“The solution isn’t necessarily to raise prices across the board.”

— Erica Castner, Florida Small Business Development Center

FINE DINING While many businesses are struggling with the minimum wage increase, Sails Restaurant in downtown Naples is not affected by it because the restaurant already pays “super premium” wages, says Veljko Pavicevic, co-founder and manager of Sails.

economy, we are extremely worried about the job losses and business closures that will accompany this mandate.”

Florida has served as a microcosm for a minimum wage debate that’s occurred nationwide, with many cries for a federal $15 minimum. But any increase in expenses for businesses come with

Brian Tietz, Courtesy FGCU, Getty

tradeoffs. A study by the Congressional Budget Office two years ago found that while it would bring 17 million people out of poverty, it could lead to 1.3 million job losses. Any minimum wage increase would heavily affect the service industry—jobs that are plentiful in Southwest Florida.

In Florida’s 19th congressional district, which covers most of

HOSPITALITY HIT Hilton Naples and other hoteliers and hospitality businesses serving Southwest Florida’s flourishing tourism market will be affected by the state’s increase in the minimum wage.

“Given the devastating impacts COVID-19 has already had on Florida’s economy, we are extremely worried

coastal Southwest Florida, the increase affects nearly a third of workers. Many larger corporations, such as Target, have already started the climb to boosting wages to $15 an hour. But smaller businesses, which don’t have the resources of the retail giants, might struggle to keep up with the additional expenses.

Erica Castner, a Fort Myers business coach and consultant with the Flor-

about the job losses and business closures that will accompany this mandate.”

ida Small Business Development Center, advises small businesses to think outside the box when it comes to challenges such as minimum wage increases. “The solution isn’t necessarily to raise prices across the board,” she says.

“That is not my first suggestion because the value may not be equitable.”

— Carol Dover, Florida Restaurant & Lodging Association president

Rather, she suggested thinking creatively about ways businesses can adapt without just moving that cost onto consumers.

3 6 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

gulfshorebusiness.com

$ $ $ $

$ $ $ $

$ $ $ $

$ $ $ $

SURVIVAL TIPS

$ $ $ $

$ $ $ $

$ $$$ $$$$$ $$$

Rethink some of your

Shift business online.

Don’t cut your mar-

expenses.

Just because the pan-

keting budget.

It might be time to re-

demic is finally in its fi-

Marketing is often the

negotiate contracts with

nal stages doesn’t mean

first thing to go—but

vendors to find any sav-

you need to go back to

now is the time to get

ings. Or, if you’ve been

old ways. If you started

aggressive,

using the same vendor

selling more online

online. Enhance your

for years, now is a good

from necessity during

digital marketing and

time to shop around.

lockdown, there’s no

social media presence.

Also, if leasing your

need to pull back. In

Look for cross-market-

space, approach your

fact, get even more

ing opportunities with

landlord

online. Look to bundle

businesses in other in-

terms. “A lot of land-

products or services

dustries. It can help get

lords do not want to lose

online that are logical

your product in front of

tenants right now,” she

and can help generate

a whole new audience.

says.

more sales.

Streamline through

Invest in training.

This may seem drastic,

tech.

If you’re paying work-

but it could work out

Now is the time to inves-

ers more, make them

in your favor. Now may

tigate how technology

more valuable. “Don’t

be the time to rethink

can help your business

look at it as an expense,”

some of what you offer.

and save you time. For

Castner says. “It’s a tool

If you run a restaurant,

example, if you’ve al-

to help your employees

instead of just raising

ways done inventory by

become more effective.”

prices across the board,

hand, look for software

That counts for you,

reinvent the menu to

that could do that in-

too. Bring in a consul-

help disguise any price

stead.

tant who might be able

changes. A new menu is

to look at your business

also a great marketing

with fresh eyes.

tool to get people inter-

about

your

especially

Reinvent yourself.

ested in coming again.

Courtesy Hilton Naples, FRLA Lee County

Minimum wage increase (tipped wage increase) $10 ($6.98) on Sept. 30, 2021 $11 ($7.98) on Sept. 30, 2022 $12 ($8.98) on Sept. 30, 2023 $13 ($9.98) on Sept. 30, 2024 $14 ($10.98) on Sept. 30, 2025 $15 ($11.98) on Sept. 30, 2026

G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 3 7

FINDING FUNDING FOR INCREASING WAGES “[The online sales tax]

levels the playing field

Pro-business groups, including the Florida Retail Federation, in part argued for the requirement, not just to bolster small businesses in the state, but as

for the brick-and-mortar

a way of “fixing the glitch” in the tax collection system.

businesses.”

sales tax on online purchases beforehand. Forgot about

— Michael Dalby, Greater Naples Chamber CEO and president

Remember, residents were supposed to remit unpaid that? Most residents didn’t know about it or “forgot” about it, as well. (The state estimates only about 2% of the population did so.) The new law is essentially a tax increase, but the average resident will only part with about an additional $50 per year, according to the non-

LEGISLATION UPDATE

profit Tax Foundation. In total, the tax is expected to

The annual 60-day frenzy of Florida’s legislative session produced

The process will grant some relief to businesses in

a largely positive result for the state’s businesses, according to ob-

multiple phases. The first deals with the state’s Unem-

servers. “We saw an incredibly strong commitment to free enter-

ployment Compensation Trust Fund—employers pay

prise and policies that will continue to spur economic growth,” said

a tax into the fund, which goes to help unemployed

Florida Chamber of Commerce President and CEO Mark Wilson

workers. The rate each employer pays varies depend-

in a statement. Now that the dust has settled and bills have become

ing on the level of the fund and how many employees

bring in about $1 billion annually.

laws, let’s take a look at some of the major legislation and how it has affected the state’s business climate.

Online sales tax and its implications Perhaps the biggest bill affecting business, both here and afar, deals with the online sales tax. Gov. Ron DeSantis signed SB 50, requir-

TIPPING POINT A highly elevated tipped minimum wage will hurt many small restaurants, such as Bar Tulia in Naples.

ing out-of-state online retailers to collect the state’s 6% sales tax on purchases made by Florida residents, exempting businesses that collected less than $100,000 per year in remote sales. The law has backing from Florida business groups, who had been pushing it for several years. “It levels the playing field for the brick-and-mortar businesses,” says Greater Naples Chamber CEO and President Michael Dalby.

The law essentially takes aim at large online retailers such as eBay. Previously, only retailers that had a presence in the state— think Best Buy or Walmart—were required to collect sales taxes for

ta v. Wayfair broadened the rules and allowed states to require taxation on purchases from retailers without a presence within state lines. One by one, states started to approve this option, with Florida lawmakers struggling at first to position the requirement as something other than a tax increase.

Courtesy Charles Capps, Brian Tietz

online purchases. But a 2018 Supreme Court ruling in South Dako-

3 8 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

gulfshorebusiness.com

Capital Wealth Advisors congratulates Jeff Galati for being recognized as a 40 Under 40 honoree “Our success derives from the customized investment approach we provide every client.

Our team of experienced institutional-level research and investment officers has decades of experience in multiple investment cycles.”

Jeffrey Galati, CFP® CLU® Executive Vice President Private Wealth Management

Independent financial advisory firm serving families and entrepreneurs through wealth advisory, estate planning, & family office.

(239) 206-2381 • jeff.galati@capitalwealthadvisors.com 9130 Galleria Court, Third Floor, Naples, FL 34109 capitalwealthadvisors.com

CWA WA Asset Management Group, LLC is an SEC-registered investment adviser, doing business as Capital Wealth Advisors and as blueharbor wealth advisors. CWA’s ADV 2A can be accessed via https://adviserinfo.sec.gov/. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Please note that past performance is not indicative of future results. Nothing contained herein constitutes investment, legal, tax or other advice nor is it to be relied on in making an investment or other decision.

FINDING FU NARRATIVE COFFEE ROASTERS SERVER ISSUE

Narrative Coffee Roasters in Naples is among local businesses waiting to see the direct and indirect effects of a minimum wage increase,

especially for front-of-house employees such as baristas and servers.

the owner may have laid off the previous year. Well, the pandemic certainly created a unique situation for employers. To stop a dramatic increase in taxes, DeSantis signed an executive order saying that employers who did have to lay off workers due to COVID won’t

be penalized for it in the next year’s tax collection. Nevertheless, there’s a significant shortfall in the fund because of the number of unemployed over the last year. The state was paying out 800 times more in benefits in April 2020 than usual and continues to see increased levels.

dations and restrictions changed,” Dalby says.

This is where the new online tax comes in. The money generated

“Of course, if you were doing something wrong,

will go into the trust fund until it once again reaches pre-pandemic

you will still be held accountable.” If anything, he

levels (possibly as early as 2024) and will prevent substantial in-

said, it can give owners peace of mind that they

creases in the tax for businesses. After that, the second step of relief

can move on from the pandemic and focus on re-

kicks in.

building their business.

Florida is the only state to collect a commercial rent tax. Over the last several years, it’s slowly been reduced from 6% to 5.5%. Rev-

More flexibility for home-based

enue generated from the online sales tax will go toward reducing

businesses

it to only 2%. The state estimates this will save Florida businesses

The U.S. Small Business Association estimates

about $1.2 billion. “This historic measure is a win for all Floridi-

that roughly half of small businesses exist where

ans,” said Scott Shalley, president and CEO of the Florida Retail

people live. And more of those businesses are

Federation, in a statement, “as it provides equity in sales tax col-

coming after the pandemic forced many people

lection, bolsters Florida’s COVID-ravaged Unemployment Com-

to stay at home. The Legislature passed a bill,

pensation Trust Fund and provides long-term relief on Florida’s

sponsored by Cape Coral Rep. Mike Giallombar-

Business Rent Tax.”

do, that may make it easier to start and maintain a home-based business.

In essence, the bill requires that local govern-

Florida became one of the growing number of states to pass laws

ments not treat home-based businesses any dif-

shielding businesses from COVID-related lawsuits. Businesses,

ferently than any other business. To prevent, say,

health care providers, nonprofits and governments have further

an auto body shop opening next door, the bill says

protections from such lawsuits if they made a good-faith effort to

that any home-based business would have to ad-

protect their customers or employees from the coronavirus. The

here to noise and parking codes.

bill insists that plaintiffs must prove gross negligence on the part of the business owner to move forward with a lawsuit.

However, opponents of the bill say it’s a heavy-handed encroachment on a local govern-

Some Democratic lawmakers, as well as AARP, say the bill raised

ment’s ability to regulate its own community—

the bar too high on plaintiffs who may have suffered due to COVID.

and could change the characteristics of entire

But proponents claim it’s protecting businesses from frivolous law-

neighborhoods. “There’s a fine line to walk,” Dal-

suits during a time of great uncertainty. “It’s protecting businesses

by says, “but it’s an acknowledgement that a lot of

that were trying to do what they could as CDC and state recommen-

entrepreneurship starts at home.”

4 0 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

gulfshorebusiness.com

Courtesy Narrative Coffee Roasters

COVID liability protections

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Edith Long, SHRM-SCP Executive Vice President

GUTTER CREDIT

Integrity Employee Leasing 128 W. Charlotte Ave. Punta Gorda, FL 33950 (941) 625-0623 | www.integrityel.com

resources

managers

example,

a

Integrity

standalone

of

Employee

plan.

claims claims

and

Integrity

through appeal

are

Integrity Employee Leasing also saves

scrambling to address top factors

its clients time by completing tedious

that impact retention. For companies

and time-consuming paperwork on

without a dedicated human resources

their behalf. This includes new hire

team, it can be even more challenging

reporting, Bureau of Labor statistics

to address employee retention in a

and EEO-1 reporting to state and federal

significant way.

authorities. Integrity also handles the

That is where a professional employer

additional paperwork required for

organization

child support and garnishment, as well

can

help.

Integrity

Employee Leasing was designed to help

as Tax Levy Administration.

Improving Employee Retention

small to mid-sized businesses thrive.

Finally, Integrity Employee Leasing

With hiring employees proving challenging in all

As one of the leading professional

can efficiently and professionally verify

industries these days, employee retention is critical

employer organizations in the country,

employees to confirm employment,

for businesses who want to grow within the current

Integrity

practical

cross-verifying information through

market. Yet according to a survey by Deloitte, 29%

knowledge and long-term experience

the Social Security Administration and

of the workforce switches jobs on an annual basis,

to attract a talented team, improve

the Department of Homeland Security.

and voluntary employee turnover, or churn, is at a

satisfaction,

“When it comes to improving employee

record high in the U.S.

benefits and more.

benefits and retaining employees,

It gets worse. For many employers, this voluntary

“The numbers don’t lie,” Long said.

Integrity Employee Leasing’s size is a

turnover brings hidden costs. Attracting, hiring

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time and resources. Studies show that adapting to

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cost-savings on employee benefit plans

a new organization and full productivity can take a

Delivering quality employee benefits

for its clients that a small or midsize

new employee up to eight months or more.

is critical to reducing employee churn.

businesses cannot.”

has

both

the

enhance

employee

OCTOBER 2018 GULFSHORE LIFE

2

INSIDE SOUTHWEST FLORIDA’S

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GULFSHORE BUSINESS SEPTEMBER 2021

P A G E 43

– N ATI O N A L, LOC AL TR EN DS CO N VERG E TO PU SH DEM A N D— A ND PR I CES— TO N EW HEI G HT S

HOUSING CRUNCH

Zach Stovall

Gutter Credit

BY B R E T T J. B LACKLEDGE –

On a hot, summer Sunday, dozens of people swarm a new residential development in Alva just north of Lehigh Acres in Lee County. Some visitors roam the model homes that start at around $300,000, as some wait to talk briefly with the sales consultant. Others drive through the community to view vacant lots and home sites under construction.

It was the day before Pulte Homes opened bidding on just two sites for new home construction at its Hampton Lakes at River Hall development, and a final chance for hopeful buyers to review options. Like many new construction

developments

throughout

Southwest Florida, traffic was brisk and interest high at Hampton Lakes. And like most new home builders in Southwest Florida, Pulte had cut back new contracts for homes in the middle of an odd confluence in the region’s residential construction market.

Demand for homes continues to soar in the wake of the region’s emergence from the pandemic, while supply of materials and workers to build new houses has collapsed.

The result has forced many builders to limit new home contracts to two to five a month after increasing prices this year, in some cases more than 20%. Instead of leaning into the huge buyer demand by selling as many new

UNCERTAIN TIMES Inflation affecting many sectors of the economy has forced builders to adapt at a time when they could be selling more homes.

homes as possible, builders are rationing new homes to buyers on waiting lists, or in the case of Pulte and other builders, to those willing to bid the highest. market in Southwest Florida, where inventory of existing homes for sale dwindled to a 4 4 G U L F S H O R E B U S I N E S S SEPTEMBER 2 0 2 1

Zach Stovall

This is the 2021 residential real estate

GULFSHORE BUSINESS P A G E 45

fraction of normal stock. Instead of helping to close the inventory gap, the sale of new construction homes slowed to a trickle because of historic price increas-

“BUIL D ER S D O N’T KNOW WH AT T H E CO ST T O BUI LD A HOME WI LL B E I N SIX M O N T H S.” — Randy Thibault, LSI Companies

es in products like lumber and steel, and months-long delivery delays in materials like trusses and windows.

“Builders don’t know what the cost to build a home will be in six months,” says Randy Thibault, head of LSI Companies in Fort Myers, a land and commercial real estate company.

This isn’t a repeat of the 2006 rush of home buyers that led to a housing bubble collapse. In those heady days, there was no shortage of materials to dampen the building craze. Prices peaked as buyers bought, and home builders kept steady pace. But this time, builders are pulling back because of the surge in cost and scarcity in supply of construction materials.

“Now, more than ever, there’s just this demand in my opinion that we’ve never seen,” says Matt Sellick, president of Stock Custom Homes, a Naples builder.

Home builders are navigating this market carefully, opting to increase home prices, reduce the number of new homes sold and extend the construction delivery schedule out to as much as two years.

In some cases, builders also are locking buyers into sales contracts that pass on the increased cost of materials after the deal is signed. This new escalation clause in many home-building contracts allows G U L F S H O R E B U S I N E S S SEPTEMBER 2021 45

SUPPLY AND DEMAND The need for new homes continues to soar during the pandemic, while the availability of materials and workers to build houses has collapsed.

4 6 G U L F S H O R E B U S I N E S S SEPTEMBER 2 0 2 1

GULFSHORE BUSINESS P A G E 47

strained because of this uncertainty,” says Amir B. Ferreira Neto, interim director of the Regional Economic

“I D O N’T WAN T T O G I V E YOU A T I M ELI NE , BUT I D O T H I NK T H E I NF LAT I ON I S M OR E T R ANSI T ORY T H AN P ER M ANEN T.”

Research Institute at Florida Gulf

— Amir B. Ferreira Neto, FGCU’s Regional Economic Research Institute

The bid form also asked buyers “how

Coast University.

Simple supply and demand When Pulte Homes opened the bidding for two of its home sites at one event this summer, it asked buyers to pick one of its homes to build on the lot and to estimate how much they would spend on options and upgrades. much over the home site premium would you like to offer to purchase this home.” The builder started the bidding on its smaller home layout,

builders to charge buyers for higher construction costs if they contin-

the Mystique, at $299,990, which

ue to increase after the sale agreement is signed. So, for example, a buy-

was $25,000, or 9%, higher than the

er might see a higher sale price at closing than they hoped for a year or

$273,990 advertised on its website.

more earlier—potentially affecting financing and the amount of closing cash needed.

isting homes have become more typ-

“That is something that no one wants to do,” says Ryan Benson, head

ical in Southwest Florida’s real estate

of A. Vernon Allen Builder of Naples, a luxury home builder known for

market, and builders are starting to

its Port Royal estates. Benson, who serves on the Florida Home Builders

take advantage of it in new construc-

Association board, doesn’t use the escalation clause. But he said he has

tion.

seen other builders in the region forced to adopt it.

“There reaches a point where you can’t lose money building a house,” he says.

Zach Stovall

Multiple bids from buyers on ex-

“That just brings back so much PTSD from 2005,” says Corey McCloskey, a Naples real estate agent who

This uncertainty caused by inflation affecting many sectors of the U.S.

serves as vice president for opera-

economy has forced builders to adapt at a time when they could be sell-

tions at John R. Wood Properties. As

ing more homes to a rush of hungry buyers eager to live, not just invest,

soon as she made the reference to the

in Southwest Florida.

time when Southwest Florida build-

“They could be surfing a much higher wave, but they also are con-

ers were selling new homes through G U L F S H O R E B U S I N E S S SEPTEMBER 2021 47

GULFSHORE BUSINESS P A G E 48

lotteries before the housing bubble burst, McCloskey said that wasn’t a true comparison. After all, now isn’t then, and this market is very different.

But, while not the same, the buyer demand is similar. The most recent data shows it. Residential building permits in Collier, Lee and Charlotte counties increased 16% in 2020, up nearly 3,000 from 2019. “Epic, but not a boom yet,” Thibault said

“ T H AT J UST B R I NG S BAC K S O M UC H P T SD F RO M 200 5.”

— Corey McCloskey, John R. Wood Properties

during a spring Market Trends event with other real estate experts outlining the region’s housing market. The 2020 numbers fell way short of the boom of 44,000 permits reported in 2005, and Thi-

than in 2019. And U-Haul ranked a North Port deal-

bault predicts 2021 will remain steady.

er as the nation’s busiest location for moving vans in 2020, thanks to a surge in movers to the area.

residential building permits in Collier and Lee

The Southwest Florida migration isn’t just from

counties soared past 2020 levels for the first six

traditional feeder states in the Midwest. More

months, up by more than 1,000 permits in each

residents are coming from New York, California

county. The Southwest Florida trend counters a na-

and Pennsylvania in large numbers, with that in-

tional drop in new construction residential permits

creased interest reflected in United Airlines’ an-

for the first half of the year.

nouncement this summer of new non-stop service

The 2020 Census data shows the region grew by

to California from Southwest Florida Internation-

more than 1.3 million residents since 2010, growth

al Airport. “There has been an uptick from other

mirrored by migration trends last year. Thibault

states that is more than in the past,” says Neto, the

noted that Collier, Lee and Charlotte counties is-

FGCU researcher.

sued nearly 23,000 more driver’s licenses in 2020 4 8 G U L F S H O R E B U S I N E S S SEPTEMBER 2 0 2 1

Zach Stovall, Courtesy NABOR

But going into this summer, new construction

N O S LO W I N D EM A N D The migration into the area is

Sales agents at some new

to countertops to copper,

increasing buyer demand for

Collier and Lee communities are

housing. When McCloskey scanned

scribbling new prices on printed

active real estate listings one

materials because the prices are

control,” says Sellick of Stock

summer day, there were 979

changing so frequently. Beattie

Development, who also serves as

listings for home sales in Collier

said his company has had to

president of the Collier Building

County, compared to about 3,000

increase prices in the first half

Industry Association. “There’s

listed at the same time last year.

of 2021 by at least $10,000 each

nothing I can do right now.”

The shortage of listings defined the

month since January for the

first half of 2021, and the result has

custom homes they’re offering

continues to ramp up after

been an increase of nearly 30% in

to build in Cape Coral and other

2020 shutdowns during the

average home prices over 2020 in

areas. “This market has never

pandemic, and after late winter

some areas.

been seen before,” Beattie says.

storms earlier this year closed

Those higher prices also have

Lumber prices spiked after

experienced big price increases.

“This is all out of our

Production of materials

some manufacturers. Lack of

shown up in the new construction

building demand increased in

workers has consistently plagued

market, even in areas with

2020, nearly tripling for some

Southwest Florida builders

historically low housing prices.

raw products such as plywood

in desperate need of skilled

Since January, the list price for

before prices started to fall

craftsmen, but the real problem

dozens of new construction homes

this summer. The National

in 2021 is the result of a broken

with three bedrooms and two baths

Home Builders Association

supply chain that hindered much

on scattered lots across Lehigh

estimated that higher lumber

of the nation in COVID’s wake.

Acres has increased more than 20%

prices added another $36,000

to about $340,000, according to

to a new single-family home.

really is the main driver now,”

property listings. The same increase

Nearly every building component

says Phillip Ford, head of the Lee

has occurred in Babcock Ranch,

of new homes, from concrete

County Builders Association.

“It’s the supply chain issue that

with entry-level prices increasing from $223,990 to $273,990 in the 18,000-acre development spanning Charlotte and Lee counties that led the region last year with 533

MATERIAL WORLD Lumber prices spiked after building demand increased, nearly tripling for some raw products such as plywood.

building permits.

“The price increases haven’t slowed anybody down yet,” says Paul Beattie, who heads the Lee County-based Beattie Development.

G U L F S H O R E B U S I N E S S SEPTEMBER 2021 49

“ T H I S MAR KET HAS NE VE R B EE N S EEN B EFOR E.” — Paul Beattie, Beattie Development

INVENTORY GAP Existing homes for sale in Southwest Florida dwindled to a fraction of normal stock in the residential real estate market.

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GULFSHORE BUSINESS P A G E 51

Battling backlog and inflation It’s not just home builders and buyers dealing with inflation. The nation’s annual rate of inflation spiked this summer, breaking 5% for the 12 months prior after staying below 1.5% for most of 2020 and into 2021, according to the U.S. Department of Labor.

The trend is widely regarded as a

Beattie Development

temporary jolt to the nation’s economy caused by ramped-up consumer

such as roof trusses and applianc-

spending after COVID and a flood of

es saw months-long delivery delays,

cash from federal stimulus spending.

while lead time for windows and

As production and manufacturing re-

other products doubled. Suppliers

turn to more normal levels and sup-

cut off or rationed materials to some

plies improve, the big surge in prices

smaller builders to serve larger ones,

for materials is expected to subside.

and some builders bought exclusive

It’s already happening with lumber

production slots from manufacturers

futures, which peaked at more than

that left others with more delays, said

$1,600 per thousand board feet in

Benson, the luxury home builder in

May and dropped to less than a third

Naples. “It’s like a version of the toilet

of that this summer. But that price

paper shortage we saw last year,” Ben-

near $480 per thousand board feet is

son says.

still more than average of less than

Area builders are slowing down

$400 per thousand board feet seen

sales of new construction as they

between 2009 and 2019.

work through a backlog of contracted delivery

homes that has been growing since

also plagued the building industry in

the COVID-19 outbreak. Beattie said

the first half of 2021. Some materials

this summer he could keep crews

Construction

material

G U L F S H O R E B U S I N E S S SEPTEMBER 2021 51

GULFSHORE BUSINESS P A G E 52

busy for two years reducing his company’s backlog of new home orders without selling another home. The backlog means many builders can afford to reduce sales in hopes that the supply chain problems resolve and material costs decrease.

“Limiting the amount of contracts doesn’t hurt them as much,” says Neto. “They can expand quickly when they want to open up contracts. They’re trying to reduce losses from those backlogs and trying to ensure they don’t add to the backlog.”

But it’s still a tough choice being made by many builders who would prefer to be selling more houses, said Ford with the Lee County builders group. “If they could, they would turn and burn right now, but they can’t.”

Waiting for the new normal The cost of building materials is expected to continue decreasing this year, with some estimates suggesting that inflation will retreat and the area real estate market could stabilize later this year.

“I don’t want to give you a timeline,” says

MARKET METRICS

Neto. “But I do think the inflation is more

Because of a huge demand, builders are rationing new

transitory than permanent.”

homes to buyers on waiting lists or to those willing to bid

Some other predictions are less optimistic.

the highest.

“It’s a struggle. I don’t know how long it will last. Maybe into 2023,” says Sellick.

Even in a more stable market with greater

5 2 G U L F S H O R E B U S I N E S S SEPTEMBER 2 0 2 1

housing inventory for buyers, many builders and real estate experts don’t expect prices for new home construc-

“I T H I NK S O M E OF T H I S SH OWS NAP LES WAS U ND ERVALUED F O R A LONG T I M E.” — Matt Sellick, Stock Development

tion to drop much. That’s thanks to another big difference between the 2021 buying surge and the period before the 2008 crash: Buyers are moving here, not just investing. “There are more cars in houses this time, not the speculators who were buying in the early 2000s,” Beattie says. “We won’t see a huge reduction in prices.

The goal is to stop the increases.”

Southwest Florida is undergoing a significant shift in the real estate market that likely will have a lasting impact. It’s a mistake to think a housing crash is coming to the region that will bring home prices back to pre-COVID levels. “There’s not going to be a crash,” Beattie says. “I think some of this shows Naples was undervalued for a long time,” Sellick says. “This is just a desirable place.”

Eye toward the future Despite the higher prices, builders and others in the real estate industry

Courtesy Stock Development

insist now is still a good time to buy in a region that isn’t expected to see a dip in demand anytime soon. But they are watching how other events may affect

G U L F S H O R E B U S I N E S S SEPTEMBER 2021 53

GULFSHORE BUSINESS P A G E 54

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“ T H ER E R EAC H ES A P OI N T WH ER E YOU CAN’T LO SE M ONEY BUI LD I NG A H OUSE.” — Ryan Benson, A. Vernon Allen Builder

DELIVERY DELAYS Suppliers cut off rationed materials to smaller builders, said Ryan Benson, a luxury home builder on the Florida Home Builders Association board.

the new construction market. Commercial building

er areas of the workforce. But as COVID vaccines become

didn’t experience the surge that residential construc-

more widespread in the population, travel and tourism is

tion saw after the 2020 shutdowns, so that has limited

expected to continue its post-pandemic resurgence. That

the competition in the construction market. But Ben-

could bring more potential buyers to the region, including

son said another massive increase in federal spending,

many international visitors.

such as a proposed infrastructure program that Con-

For now, Southwest Florida home builders and buy-

gress is considering, could put additional pressures on

ers are taking it one step at a time as they make their way

material supplies and the construction workforce. “The

through this unprecedented real estate market.

private sector can’t effectively compete against that,” Benson says.

“At some point, there is a top out,” says Ford. “There’s only so much you can sell a house for.”

Other factors could also affect the market, such as Zach Stovall

the end of the federal unemployment bonus and loan forbearance that gave consumers more disposable cash to spend. Some states such as Florida discontinued the $300 weekly federal unemployment bonus early, hoping to prod more people into construction jobs and othG U L F S H O R E B U S I N E S S SEPTEMBER 2021 55

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gulfshorebusiness.com

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0 4 r e Und heir siness' 40 edged for t ulfshore Bu re acknowl G a f 0 o 4 s n s a a h l t c nowledge unger the 19th ased to ack who are yo e a l d p i Hats off to r e o r l a F e t s t y. W hwe e communi als in Sout tions to th profession u b i r . t n o c d ecognition ments an arned the r e e v accomplish a h o h s w 40 honoree this year's

GULFSHORE BUSINESS SEPTEMBER 2021 57

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LINDSEY TOUCHETTE, 38 Vice President of Community Engagement Community Foundation of Collier County Lindsey Touchette serves as vice president of Community Engagement for the Community Foundation of Collier County. In that role, she sets the strategic direction for the foundation’s community engagement and works with local stakeholders to identify opportunities for positive and lasting changes within the community. But her passion for helping others isn’t limited to Collier County.

“I’m an active member of the Council on Foundations, the Florida Philanthropic Network, CF Leads, Connecting Communities in the Americas, FCAN and the National Scholarship Providers Association,” she says. “Helping others to accomplish meaningful and transformational philanthropic goals that create positive and lasting change will always be a part of the work I love to do.”

Closer to home, Touchette is involved with the Association of Fundraising Professionals, Future Ready Collier, Teachers and Parents Together at First Baptist Academy and Collier Coalition for Healthy Minds task force, among others.

What are your future aspirations?

I aspire to foster an inclusive community where individuals with special abilities experience friendships, belonging and independence. I’d like to help develop affordable housing communities where the young, elderly, able-bodied and individuals with intellectual and developmental disabilities live together in supportive housing and learn from one another.

BRITTANY FEROCE, 30 Manager of Child Care Services NCH Bears Den Childcare Center Brittany Feroce graduated from Clarion University and then received her Master’s of Education degree in curriculum and instruction from Florida Gulf Coast University. While she now serves as the manager of child care services at the NCH Bears Den Childcare Center, her career is just a part of her life.

“My biggest passion is helping people and making a difference in their lives, so I strive to be as involved as possible,” she says. “I completed the Associate Leadership Collier program class of 2020 and was a session chair for the ALC 2021 class. I was also a member of the Big Brother Big Sisters program for three years, and I support the Collier County Humane Society.”

Feroce is a member of the Naples Junior Women’s Club, Young Professionals of Naples and has recently participated in a build for Habitat for Humanity. She has also volunteered in the wildlife hospital at the Conservancy of Southwest Florida.

What are your future aspirations?

I want to continue helping people and get more involved in other aspects throughout the community.

I want to use my personal experiences to help others and to make a difference. I also aspire to get married and have a family.

GULFSHORE BUSINESS SEPTEMBER 2021 59

JENNIFER DENIKE, 37 Major Gift/Planned Giving Officer WGCU Public Media JEFFREY GALATI, 33 Executive Vice President — Private Wealth Management Capital Wealth Advisors Jeff Galati was born in Newburgh, New York, and moved to Naples in 1994. With a background in the financial industry, he helps his clients at Capital Wealth Advisors manage their wealth through a discovery of goals, client education, behavioral coaching, portfolio construction and investment advisory. But his experience as a Rotarian also plays a big part of his life.

“I was the Rotary Club of Naples president in 2020 and was awarded Rotarian of the Year in 2016. Being a Rotarian, we live by the motto, ‘Service Above Self,’” he says. “I truly believe the more you give, the more it comes back in the end.”

In addition to his Rotary membership, Galati was also in the 2017 Leadership Collier Foundation class.

He is a Certified Financial Planner™ and holds Chartered Life Underwriter® certification.

What are your future aspirations?

I aspire to involve my kids in the community and teach them the power of giving back. I wish to raise my kids to show empathy and support the people around them. I want to be an example to my family that, if you put others ahead of yourself, you can have a profound impact on your community and world.

In 2017, Jennifer Denike landed what she calls her dream job at Florida Gulf Coast University, working with WGCU Public Media.

Though serving as a concierge to leadership and legacy donors, and also helping raise more than $2 million for the station, Denike is most proud of her efforts in the community.

“I have been volunteering since I was a Girl Scout growing up in New York. Today, I am a peer buddy to Nicole, a young woman living with cerebral palsy, and I serve in various leadership roles for Best Buddies of SWFL,” she says. “My passion is working with underserved populations to promote patient advocacy, access to education and inclusive housing.”

Denike is also a member of the Planned Giving Council of Lee County, Association of Fundraising Professionals of Collier-Lee County and the Staff Advisory Council at FGCU. In addition, she is enrolled in Leadership SWFL and is passionate about promoting Southwest Florida businesses as they emerge from the pandemic.

What are your future aspirations?

I aspire to foster an inclusive community where individuals with special abilities experience friendships, belonging and independence. I’d like to help develop affordable housing communities where the young, elderly, able-bodied and individuals with intellectual and developmental disabilities live together in supportive housing and learn from one another.

JESSICA VARNES, 38 Marketing Director Mercola Market A Florida native and FGCU graduate, Jessica Varnes serves as the marketing director for mercolamarket.com, an e-tailer of premium natural health products. While overseeing the overall e-commerce strategy and the team that implements package design, branding and communications, Varnes says her broader goal is education.

“With a legacy rooted in regenerative agriculture, Mercola is dedicated to providing premium natural health products made with clean ingredients to help our customers take control of their health,” she says. “My goal here is to educate the public on the far-reaching benefits of regenerative agriculture and the natural approach to health and wellness.”

A runner and Savage Race enthusiast, Varnes is an active supporter of Girls on the Run SWFL, a program designed to inspire girls to embrace their inner strength.

She is also a longtime member of North Naples Church, where she serves on the membership committee and connections team providing new member orientations and tours, and greeting constituents.

What are your future aspirations?

I plan to continue growing within Mercola and take on additional leadership opportunities that allow me to further develop the Dr. Mercola brand. My goal is to continue bringing clean, innovative products to market—products our customers can trust to help them take control of their health.

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GULFSHORE BUSINESS SEPTEMBER 2021 61

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LISA MURRAY, 38 Senior Manager, Corporate Communications Interop Technologies ANDREW TWETAN, 39

JACQUELINE RUSHER, 39 CEO and Co-Founder Kava Culture Group/Botanical Brewing Co./Plant Tribals While working in private banking, Jacqueline Rusher partnered with her sister to open the first Kava Culture Kava Bar location in 2017.

Today, there are seven Kava Culture locations and Rusher’s full-time job is leading the chain’s 85 employees while growing the brand.

“Kava Culture was the first sober social bar of its kind. By creating social spaces where everyone can meet and connect, the community has welcomed and supported our growth,” she says. “Our bars use a unique community event model, opening our doors to young aspiring artists, musicians and entrepreneurs to showcase their talents. We also use our spaces to benefit local organizations like Gulf Coast Humane Society, Habitat for Humanity and Blessings in a Backpack.”

What are your future aspirations?

We've opened eight kava bars in four years, and our goals continue to evolve. With wholesale distribution and franchising in full swing, we are steadily moving beyond Florida borders, and I've never been more humbled or grateful.

Lisa Murray, APR, CPRC, is a nationally accredited and award-winning public relations professional. She serves as senior manager of corporate communications at Interop Technologies.

“I work to use technology to broaden business relationships, drive brand awareness, surpass strategic goals and achieve maximum profitability,” she says. “In my current position with Interop Technologies, I lead the development and implementation of PR and marketing strategies in the United States, Europe and South America.”

Murray is also an active member of her community through leadership in organizations like the Southwest Florida Chapter of FPRA. She has also volunteered and supported local charities, including United Way, Community Cooperative, Children's Advocacy Center and the Early Learning Coalition.

What are your future aspirations?

In the last year alone, we’ve seen a momentous shift in how we work, communicate and use technology.

This is my passion and I know, in order to make a difference in these areas, I will need to continually evolve my skill set to meet the changing market. Most importantly, I want to stay ambitious, to keep growing and to lift others up by leading with authenticity, compassion and courage.

Vice President Partner, Construction/Management/Development Connor & Gaskins Unlimited LLC As a Florida native and third-generation contractor, Andrew Twetan says he grew up on construction sites and received a hands-on education in the business. Today, he applies those lessons building high rise construction and beachfront homes as a partner of Connor & Gaskins Unlimited LLC (CGU).

“I focus on creating an effective team to provide each project with innovation and hands-on solutions.

For CGU, it’s important that each employee identifies as a part of the team for each project,” Twetan says. “Our goal for each client, no matter the project’s size, is that they walk away with a successful project and a desire to work with the CGU team again on their next project.”

In his free time, Swetan is passionate about giving back to the local community with organizations such as Young Life. Believing the future relies on the strength of the community’s youth, his goal is to help young people build genuine, long-term friendships with mentors and other young adults, outside of social media and societal pressures.

What are your future aspirations?

Professionally, I want to continue creating a community with employees and clients through a team approach that includes innovation and collaboration.

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MELISSA BARLOW, 34 PHILIP CIRRONE, 32 Director of Arts and Community Programs The Heights Center Melissa Barlow began playing the double bass at age 8 and she has performed with orchestras and ensembles throughout her career in some of the greatest performing arts halls worldwide. And as director of arts and community programs at The Heights Center, she’s also pursuing her passion for music education.

“My passion for music and the arts began at an early age and inspired me to pursue a degree in music education. My vision to expand the access to music to underserved communities is what brought me to Southwest Florida in 2015,” she says. “I founded and continue to lead The Heights Center’s MOSAIC (Musical Opportunities Supporting the Arts In our Community) program, which annually provides music lessons and performance opportunities to approximately 50 school-aged children.”

In addition to MOSAIC, Barlow is also responsible for developing arts and music programs for children and adults, coordinates the center’s annual community outreach programs and manages volunteers.

What are your future aspirations?

Arts and cultural programs play an essential role in community development. Everyone regardless of age or socioeconomic status should have access to the arts. The power that music and art has in transforming lives and strengthening our communities is what motivates me to keep advocating for equitable arts opportunities.

COO Elite DNA Therapy Services A native of Long Island, New York, Philip Cirrone made his way to Southwest Florida to attend Florida Gulf Coast University, where he earned a Bachelor of Science in management followed by a Master of Science in exercise and health promotion from Florida Atlantic University. And it was his deep desire to promote health and wellness, both physical and mental, that propelled him toward his current position of chief operating officer at Elite DNA Therapy Services.

“Being in the behavioral health field allows me to create access to quality, evidence-based treatment and health programs our children and community gain tremendous benefit from,” Cirrone says.

Cirrone and his partner, Lewis, are both strong advocates of the LGBTQ+ community, and are raising two boys adopted through Children’s Network Services. As a former foster parent, Cirrone also mentors current families involved in the program. In addition, he is a frequent presenter at local colleges, businesses and vocational training centers, while also serving on several boards, including FGCU Alumni, the Center for Progress and Excellence Inc. and Lee County Continuum of Care, as a co-chair.

What are your future aspirations?

To create supportive housing and vocation training programs for young adults with mental illness and/or intellectual disabilities. I would also like to continue to travel the world with my spouse and children.

BETH COOPER, 39 Owner/General Contractor Gulfshore Development After graduating from North Fort Myers High School and FGCU, Beth Cooper began her construction career in 2003 and received her general contractors license in 2018. With Gulfshore Development, she has completed more than $350 million in commercial and residential projects from Florida to Washington, D.C. “Our passion is showing clients how custom doesn’t equal more expensive. In 2018, I began blueprint drafting, and that helps us design to a client’s planned budget, saving copious amounts of time and money,” she says. “We also partner with Teachers Can Buy Homes to build for our local educators. In 2020, we donated over $10,000 in labor and materials to a family who lost their house to Hurricane Irma.“ In her free time, Cooper volunteers with Rerun Thoroughbreds to help with funding, creating apparel and horseware, and managing the merchandise store. She also supports the Punta Gorda Horseman’s Association, the Lee County 4-H Horse Program and has donated one of her personal horses to the grief support organization Tomorrow’s Rainbows.

What are your future aspirations?

I would love to join forces with our local building associations to promote careers in the construction industry to future generations, especially for women. I also want to help even more thoroughbreds find homes after their racing days.

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EMMA OSBORNE, 32 Trust and Estate Attorney Bond, Schoeneck & King PLLC

THOMAS RINALDI, 37 Attorney Bond Schoeneck & King PLLC Prior to joining Bond Schoeneck & King PLLC as an attorney, Tom Rinaldi was a high school teacher.

Though his practice includes litigation and general counseling, and he’s represented higher education institutions, small businesses, nonprofit organizations and individuals, his teaching background still comes into play.

“I’ve spent over a decade as an attorney, but I still consider myself an educator at the core. Only my audience has changed,” he says.

“Instead of high school students, I now spend my days educating judges, jurors and clients.”

Rinaldi also volunteers in the community. He served as the board president of the Literacy Volunteers of Collier County, the Grants Commission at Trinity-By-TheCove Episcopal Church, Board of Directors of the YLS of the Collier County Bar and the Advisory Board of Legal Aid. What are your future aspirations?

I try to live life one day at a time, asking myself, “What can I do today to positively impact my family, work colleagues, church and community?” If I can end the day by saying that I have had a positive impact (no matter how big or small), the day has been a success.

I aspire to answer this question in the affirmative every day.

Serving as an attorney at Bond, Schoeneck & King PLLC, Emma L. Osborne focuses on complex estate planning and wealth preservation.

She’s also actively involved with the Boys & Girls Club of Collier County.

“It is easy to assume that everyone here lives in a beautiful home and lives picture-perfect lives. For many kids in Southwest Florida, this isn’t reality,” she says. “For those kids, the Boys & Girls Club provides a safe space after school and over the summer, but also a place to thrive and become the best versions of themselves. I want to help young people have access to the services that so many of us take for granted.”

Osborne serves as a director for the Collier County Women’s Bar Association and the Collier County Bar Foundation. She is also co-chair and founder of the Boys & Girls Club of Collier County’s Friends Circle, a member of the Naples Junior Women’s Club and the Emerging Leadership Council.

What are your future aspirations?

I am passionate about my career and the organizations I’m involved with. In the future, I want to expand my impact in these roles. I plan to become a shareholder at my firm and be appointed to our managing committees to be a voice for the female attorneys at the firm.

ELISA BOWERSOX, 37 Manager, Accounting and Tax Markham Norton Mosteller Wright & Co. P.A. Elisa Bowersox grew up in Oakland, Maryland, and attended Frostburg State University, earning a bachelor’s degree in accounting and a master’s degree in business administration. But it was an internship that set the course of her career.

“In June 2004, I began an internship in public accounting and fell in love with it. I have remained in public accounting ever since and eventually obtained my CPA license,” she says. “In June 2014, I decided to take a leap and move to sunny Florida and escape the snow.

I now work for Markham Norton Mosteller Wright & Co. They have built a tremendous legacy, and I want to help continue it.”

In her spare time, Bowersox enjoys shelling at the beach, taking trips to Pittsburgh with her husband and watching live sporting events.

What are your future aspirations?

Personally, I want to travel the world. I have gotten to live vicariously through all the amazing pictures around the office that Gail Markham has taken in her travels and hope to be able to visit a lot of those same places with my husband.

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ALESHA WATCHOWSKI, 29

SARAH NEWCOMB, 32

Project Manager Owen-Ames-Kimball Company

Owner/Founder The Wine Room and S. Newcomb Photography

BRIAN SOLOMON, 39 After receiving her bachelor’s degree in construction management in 2014, Alesha Watchowski moved from Michigan to Southwest Florida to work for Owen-Ames-Kimball.

That role, she says, turned out to be a perfect fit for her personality.

“I have always been a natural leader and problem solver. When looking at colleges, I took a leap of faith and enrolled in a construction management program where I immediately fell in love with the atmosphere, the challenges, and watching my hard work be built in front of my eyes,” she says. “I had found a niche where adversities only fueled my drive more, and I could utilize my people skills and attention to detail.”

Serving as a project manager and company shareholder, Watchowski works with Owen-Ames-Kimball’s largest projects. She is also a team member for the firm’s Charity Council, Operations Committee and Procedural/Training Operations while also serving in multiple volunteer capacities throughout the community.

What are your future aspirations?

Influenced by the people I’ve worked with and learned from, I hope to not only become a supportive mentor to young professionals, but also be a well-known leader of the community and provide meaningful encouragement in multiple facets.

Cardiothoracic Surgeon NCH Healthcare System Dr. Brian Solomon has provided innovative, cutting-edge cardiothoracic surgery at NCH and Collier County since 2017. His skills include robotic heart and lung surgery, minimally invasive heart surgery and complex valve surgery, including the only transcatheter heart valve program in Collier County. He also helped develop a lung cancer screening program, which helps improve survival rates by allowing early-stage screening and treatment for at-risk individuals. On top of that, Solomon has worked to make life-saving care available to more Floridians.

“I aided in the development of the ‘NCH Heart Team’ approach to cardiac care, which enables multiple specialists to work collaboratively to optimize patient care,” he says. “I was also an original member of the Florida ECMO network, which is an interhospital network developed during the pandemic that allowed hospitals to transfer patients to any hospital with available resources for mechanical circulatory support, as well as heart and lung transplants.”

What are your future aspirations?

I want to continue growing the cardiothoracic surgery program at NCH into one of the top programs in the nation so that it becomes a true destination surgical program. I envision a program with no limitations, which incorporates all aspects of cardiac care, research and innovation.

After graduating with a bachelor’s degree in business supervision and management from Florida Southwestern State College, Sarah Newcomb now works full time with the Lee County Department of Transportation. And she still finds the time to pursue her passions as owner of The Wine Room and S. Newcomb Photography.

“My passion and experience include business, the community and wine,” she says. “I traveled the world visiting more than 100 wineries. The Wine Room brings all those elements together and allows me to fully engage in my passion.”

Newcomb is also active in the community and serves as a volunteer for Our Mother’s Home, Lee County Public Schools and Junior Achievement. She was also the first person to serve as full-time president and CEO of the Estero Chamber of Commerce.

What are your future aspirations?

My goal is to always experience life in new ways, be grateful for every little thing and to inspire others.

I want others to look at where I started and how far I've come.

In the future, I plan to franchise my business and have multiple locations. I hope The Wine Room continues to have a greater and greater impact on our community as it continues to grow while also inspiring others to chase their dreams.

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MALAINA MOTE, 30

MATTHEW ROEPSTORFF, 36 Attorney GrayRobinson P.A. Matt Roepstorff was born in Fort Myers, grew up on Sanibel Island and is a graduate of Bishop Verot High School. He began his legal career as an assistant state attorney for the 20th Judicial Circuit before entering private practice in 2015. He is currently of counsel at GrayRobinson P.A., where he focuses his practice in business and corporate law. And when not practicing law, he is likely doing volunteer work.

“I am passionate about giving back to the community. I’m proud to volunteer my time with several local nonprofit organizations,” he says. “I serve on the board of directors for the Horizon Foundation, Children’s Advocacy Center of Southwest Florida, Lee Building Industry Association, Rotary Club of Fort Myers and Bishop Verot High School.”

Roepstorff has been named by the Florida Super Lawyers as a Rising Star in Business & Corporate Law from 2019-2021. He was also 2020 president of the Lee County Bar Association and currently serves as immediate past president.

What are your future aspirations?

To be the first person in mind when people need intelligent, trusted and accountable advice and leadership. I want to be an example to my family that, if you put others ahead of yourself, you can have a profound impact on your community and world.

Head of Empowerment and Social Mobility Collaboratory Malaina Mote joined Collaboratory in 2017 and currently leads equity strategy and the scholarship program, where she manages $24 million in scholarship funds and the entire application process.

That work, she says, is just a part of the larger change she’s trying to create.

“I visit high schools all over the Southwest Florida region, talking about the importance of being financially secure during the journey of post-secondary education. I also created The Mixed Aspect, a social media platform that focuses on racial equity and the challenges faced by individuals of mixed background,” she says. “People are my passion, and whatever opportunity I have to work with people, I take full advantage of.”

Mote is a member of the National Scholarship Providers Association conference committee, the FutureMakers Coalition Access and Entry Team, and Equity Action Team. She published her first children’s book, Lavender, What Are You?, in 2019.

What are your future aspirations?

I want to inspire those stuck in the pit of hopelessness to accomplish even their wildest dreams.

Sometimes, all a person needs is someone in their life to hold them accountable and push them to succeed. I want to be that person for as many people as I possibly can.

AMY THIBAUT, 32 Attorney Pavese Law Firm Amy Thibaut says she has been committed to serving her community and neighbors since early childhood. And that commitment continues to influence her career and her civic engagement.

“As a land use and environmental attorney at Pavese Law Firm in Fort Myers, I advocate for responsible development, property rights and policies that benefit all residents of Southwest Florida,” she says. “In that vein, I am also a member of the Lee County Land Development Code Advisory Committee and the City of Fort Myers Building and Zoning Oversight Committee.”

After losing her father to cancer in 2012, Thibaut began volunteering with organizations that provide services to terminally ill persons and grieving families, including Hope Hospice, Valerie’s House and the American Cancer Society.

She also volunteers with Builders Care, the charitable arm of the Lee County Building Industry Association, providing construction and redevelopment services to deserving homeowners such as veterans or persons with disabilities.

What are your future aspirations?

I hope that my advocacy will inspire others to pursue their passion and find the confidence to lend their voice to causes that better our community.

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JENNIFER TRAMMELL, 33 JENNIFER MANEGOLD, 38

Marketing Consultant

SHANNA DAVIES, 36

Chair, Department of Management Florida Gulf Coast University, Lutgert College of Business

Jennifer Trammell believes life is a puzzle, with each of one’s values, areas of passion, new experiences and important people creating a piece. As life rearranges those pieces into a constantly shifting mosaic, for Trammell, the most important pieces include family, community, lifelong learning and making a difference in business and the community.

“As an independent sales and marketing strategist, I use multimedia skills and storytelling to help businesses achieve their goals.” she says. “As a StoryBrand Certified Guide, I also work with companies to clarify their message and simplify their marketing so they can win more business.”

A passionate advocate for helping people reach their full potential, Trammell serves as board chair for the Florida Gulf Coast to Heartland Chapter of the American Red Cross and as an advisory board member for the Leadership Collier Foundation. She has also volunteered with the Early Learning Coalition of Southwest Florida, Naples Therapeutic Riding Center and David Lawrence Centers for Behavioral Health.

Executive Director J.P. Morgan Private Bank

What are your future aspirations?

The most important thing is living my values of putting family first, building a stronger community, continued growth and learning and making a difference. I look for opportunities that align with those goals and allow me to use my gifts to work alongside others to make a greater impact.

What are your future aspirations?

To continue advocating for nonprofits in this town like Humane Society Naples and helping to set the standard for giving back with millennials. And to make Southwest Florida an even greater place to raise a family. We’ve done so much over the years to change the dynamic of a retirement destination to also be a first-choice destination for families. More can be done to make Naples even more fun, kid-friendly and family oriented.

As a management professor at Florida Gulf Coast University, Jennifer Manegold was the founding director of the Southwest Florida Leadership Institute. There, she has spearheaded the addition of new curricular offerings for management majors, while also instilling the spirit of service and leadership in her students.

“I have always required a service-learning project in my classes.

To date, over 600 students have partnered with more than 80 organizations across Southwest Florida,” she says. “We’ve also established a new university institute that offers training and development programs and business leadership competencies to Southwest Florida companies.”

Manegold is also a frequent guest speaker for community groups, a consulting editor for an academic journal and a member of the SWFL FutureMakers Coalition.

She won FGCU’s Chair Excellence Award in 2020, FGCU’s Commitment to Service Award in 2018 and the LCOB Best Paper Award in 2016.

What are your future aspirations?

I love working in higher education, and I may continue along a university administrative track as a long-term career option. More immediately, I plan to continue to seek opportunities to serve others, build stronger community partnerships and help create innovative university programs.

A New York native, Shanna Davies is an executive director in the Naples office of J.P. Morgan Private Bank, advising families, foundations and endowments as a Certified Financial Planner™. She also loves doing her part to serve and lead her community.

“My most meaningful community endeavor is my current role as president of the board of directors of Humane Society Naples (HSN),” she says. “We have worked hard to successfully navigate the pandemic, creatively implemented innovative fundraising techniques and advanced HSN’s mission. We’ve also established HSN’s next generation group, Pawfessionals, and created the annual Bow Wow Brunch.”

Davies and her peers also co-founded the “Young Professionals Season Kickoff Event,” an integral part of the fundraising calendar for the next generation of leaders. She also supports her church, Trinity-By-The Cove, the Leadership Collier Foundation and the David Lawrence Centers for Behavioral Health.

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MATTHEW DEVISSE, 31 Attorney Coleman, Yovanovich & Koester P.A. MIA HYATT, 38

CHRIS ARMSTRONG, 39 Chief Marketing Officer Hoffmann Creative Agency Chris Armstrong moved to Naples after graduating from Kansas State University with a dual major in marketing and international business and a minor in economics. Today, he is CMO and managing partner for the Hoffmann Creative Agency, and leads a team of creatives that provide marketing for national and local brands. But his marketing career actually started much earlier.

“At age 11, I started making homemade pizzas from scratch and delivered them on my bicycle throughout the neighborhood. Then my family moved to São Paulo, Brazil,” he says. “When I was 13, my entrepreneurial spirit continued and I started giving private English lessons to GM executives in Brazil.”

In his free time, Armstrong is actively involved with Bear Necessities Pediatric Cancer Foundation and Goodwill Industries of Southwest Florida. His goal, he says, is that his professional and philanthropic contributions continue to positively impact the community he calls home.

What are your future aspirations?

I want to continue to grow the agency and break down barriers in the marketing landscape while exposing the agency nationally and internationally. Personally, I would like to spend more time traveling the world and exploring diverse cultures.

Matthew B. Devisse is a commercial litigation attorney with Coleman, Yovanovich & Koester P.A. Since joining the firm in 2015, his practice has focused on complex commercial litigation in the areas of high-end real estate development, trust and probate cases and construction defect related litigation.

“I pride myself on becoming a top trial lawyer, and my passion is for effectuating global change through consumer protection litigation,” he says. “I grew up in Naples and have a passion for providing a presence in the community and giving back. Whether it’s at work or in my personal and family life, I always want to push the envelope to try to improve, be better, have more fun or simply enjoy life more.”

Devisse is active in the community as a Big Brother with the Big Brothers Big Sisters program.

He is also working to develop a charity with his three siblings to give back to the underprivileged via the donor-advised fund through the Southwest Florida Community Foundation.

What are your future aspirations?

I want to become one of the top trial lawyers in the state of Florida in terms of peer evaluation and ability to professionally and competently try a case. And I want to keep serving as a Big Brother with the Big Brothers Big Sisters program.

Vice President and Private Wealth Advisor FineMark National Bank & Trust Mia Hyatt is a vice president and private wealth advisor at FineMark National Bank & Trust. But she’s also passionate about female empowerment and educating on financial literacy in the community, too.

“My goal is to use my financial acumen to improve the financial landscape for both my clients and the people I help throughout Southwest Florida,” she says. “Part of my job as a portfolio manager is to lead investment seminars for women on financial literacy. I also enjoy speaking to high school and college students.”

Hyatt also says she’s a strong believer in continuing education.

She received her Bachelor of Science in international economics in 2005 and has since received her CFA, CFP and CDFA designations.

She also serves as vice president of the CFA Society of Naples and sits on the advisory board for Salvation Army — Naples, and is a member of Leadership Collier Class of 2021.

What are your future aspirations?

I feel it is my responsibility to help those people in our community who are less fortunate. I will continue to volunteer my time by providing financial education and by assisting the many wonderful local charities.

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ELIZABETH LOMBARDO, 35

JESSICA STANFIELD, 32

Founder and Owner The Firm Advertising Agency

Executive Director Guardian ad Litem Foundation, 20th Judicial Circuit Inc.

LAURA RICHARDSON BRIGHT, 36 A native Floridian, Elizabeth Lombardo received her bachelor’s degree in communications from Florida Gulf Coast University. Before founding her own advertising agency, Lombardo worked in two distinctly different fields.

“I managed one of Southwest Florida’s leading brokerages and several luxury, custom-home builders, as well as two of the nation’s largest publicly traded automotive groups,” she says. “I also worked as an account supervisor at two Florida-based advertising agencies. At both agencies, my duties included the implementation and development of strategic and creative campaigns, budget formulation and marketing communications plans.”

Lombardo says her business focus is on building long-term client relationships, while her passion is accepting new challenges and overcoming obstacles. Ultimately, her goal is to educate and inspire others in marketing and to see her team blossom as creatives and leaders in the marketing industry, locally and regionally.

What are your future aspirations?

At the end of the day, I aspire to be a triumphant role model that leads my team toward success, and hope they are yearning for that success as well. Never do I want my job positions to feel like a chore— happiness, in any field, is the true successor.

Senior Development Manager American Cancer Society Though she began her career in the museum field, focusing on guest relations, membership and volunteer management, Laura Richardson Bright now serves as senior development manager for the American Cancer Society. Working in the world of nonprofit development and fundraising events wasn’t a planned career pivot.

“I never expected to work in the nonprofit field when I was in school imagining a career,” she says. “Now that I’ve worked for a wide range of small, medium and national organizations, I’ve learned that if it’s a mission and group of people that I am passionate about and respect, the work is not only fulfilling, but falls easily into place.”

Part of Bright’s duties include overseeing local Relay For Life efforts, Real Men Wear Pink advocacy campaigns and the Lee County Cattle Baron’s Ball. She is the vice president of Young Professionals of Naples, active in the Junior League of Fort Myers and is the national alumnae committee chairman for Kappa Alpha Theta. Bright and her husband are also licensed foster parents and they also foster dogs with Gulf Coast Humane Society.

What are your future aspirations?

In the future, I’d love to lead and grow an organization as I’ve found that my passion is in developing people as well as their portfolios.

Jessica Stanfield joined the Guardian ad Litem Foundation, 20th Judicial Circuit Inc., formerly known as Voices for Kids of Southwest Florida, as executive director in 2019. While she brings extensive experience in fundraising, public relations, marketing and communication management to the job, she says it’s her passion for helping others that drives her.

“The Guardian ad Litem Foundation is a nonprofit organization with a mission to help identify, access and administer community resources and donations to support abused, neglected and abandoned children in Southwest Florida,” she says. “In my role, I support efforts of the program to help local children navigate the judicial, education and child welfare systems, and find a safe, permanent home with the help of their Guardian ad Litem volunteer advocate. Beyond that, I want to build the organization’s capacity for growth and impact in the community.”

Prior to joining the Guardian ad Litem team, Stanfield served as development director for the Southwest Florida Symphony in Fort Myers.

What are your future aspirations?

I look forward to continuing to link arms with other leaders and groups to ensure Southwest Florida, and the communities in which we live, work and play are safe, welcoming, harmonious and thriving. I aim to “keep showing up,” even when the work feels uncomfortable, heavy and overwhelming.

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BARBARA WOODCOCK, 34

JARRETT EADY, 39 Director, Diversity and Inclusion School District of Lee County A fourth-generation resident of Fort Myers, Jarrett Eady is an alumnus of Fort Myers High School and Florida State University. He currently serves as the director of diversity and inclusion for the School District of Lee County, but his involvement in Lee County and surrounding communities goes much deeper.

“I have served as chairman of the Fort Myers Community Redevelopment Agency Advisory Board, the Alliance for the Arts Board of Directors, WGCU Public Media’s Content Advisory Committee and chairman of the SWFL Alpha Educational and Leadership Foundation,” he says. “I was also the chartering president of the National Pan-Hellenic Council of Southwest Florida, former chairman of the Lee County Black History Society, former president of the Dunbar Festival Committee Inc. and chartering president of the 100 Black Men of Southwest Florida Inc.” Eady is also a certified diversity professional and serves as the School District of Lee County’s director of advancement via individual determination and director of diversity and inclusion.

What are your future aspirations?

I would like to support collective impact initiatives in Southwest Florida by fostering environments that nurture trust, commitment, mutual respect and a reduction of community and organizational silos.

Attorney/Partner Cole, Scott & Kissane P.A Barbara Ballard Woodcock is a partner and litigation attorney at Cole, Scott & Kissane P.A. She grew up in Miami and graduated from the University of Miami, receiving a bachelor’s degree in English literature with minors in French literature and sport administration.

She also studied at the University of Oxford and received her Juris Doctor degree from the Florida International University College of Law. “I am a graduate of Associate Leadership Collier (2016) and I’m still active with the Leadership Collier Foundation, serving as programming chair for Youth Leadership Collier. I want to continue serving the community facilitated by the Leadership Collier Foundation as well as become more involved in leadership capacities with local nonprofits close to my heart,” she says. “In addition to my practice in various areas of the law, I’m also an avid equestrian, and I volunteer at Naples Therapeutic Riding Center.”

What are your future aspirations?

I hope to continue to excel in my career including growing my practice, honing my trial skills and guiding the next generation of attorneys with their careers. Most importantly, I aspire to raise my son to be loving, kind, strong, compassionate, positive, independent and confident.

RUDRAKSH “RICKY” KHOSLA, 33 Senior Product Engineer — Shoulder Arthroplasty Arthrex As a senior product engineer for Arthrex, Rudraksh “Ricky” Khosla is responsible for the design and development of innovative surgical implants and instrumentation, from concept to product launch.

But that’s just a portion of his job duties.

“I’m responsible for leading a team of engineers in multidisciplinary fields, such as quality assurance, sterilization, packaging and regulatory, to ensure that the devices being developed are safe and effective for clinical use,” he says. “My passion to create life-changing products to allow surgeons to treat patients better and help them to once again enjoy life to the fullest.”

Khosla was born and raised in Cincinnati and attended the University of Cincinnati, where he earned a degree in biomedical engineering with a specialization in biomechanics. And although he may not be a native Floridian, Khosla has grown to love Southwest Florida and has become an integral member of the community.

What are your future aspirations?

I want to continue to develop innovative products that improve the quality of life of patients, as well as manage and mentor younger engineers. I’m also looking forward to growing my community and continuing to find ways to help those in need.

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SHANNON PUOPOLO, 38 JACOB WINGE, 28 Director of Business Development Comfort Keepers of Lee, Collier and Charlotte Counties Jacob Winge serves as the director of business development for Collier County at Comfort Keepers, an in-home senior care services company. As a fourth-generation Neapolitan, he’s also focused on his community.

“I am a Leadership Collier Alumni, and I also serve as president of the East Naples Civic Association and Kiwanis of East Naples,” he says. “I’m also an advisory board member of the Fort Myers Beach Chamber of Commerce and past president of the Friends of the Collier County Museums.”

Winge previously served on three county advisory boards and, as a student at Florida SouthWestern State College, served as president of the Florida College System Student Government Association. His goal is to be a strong advocate for seniors and a bold leader in the area’s conservation efforts, planning, and arts and culture.

What are your future aspirations?

Eventually running for office again and to continue growing my career in the senior care industry. To continue serving our community by helping small businesses and nonprofits and working with government partners on local advisory boards, state government and legislature. And I’d like to increase economic development, improve development and long-term plans, and prioritize conservation and outdoor recreation in East Naples and other outlying communities.

Stockholder and Hiring Committee Chair Henderson, Franklin, Starnes & Holt P.A. Shannon Puopolo concentrates her practice in the area of complex business litigation focusing on partnership disputes, real estate claims, trust modification, bankruptcy and foreclosure proceedings, association matters, enforcement of judgments and appeals.

She is also active in her firm and local community.

“I was the first female hiring chair for my law firm. I also serve as the vice president for the Lee County Bar Association Foundation and as the chair of the Lee County Bar Association’s Annual Charity Golf Tournament, which has raised over $100,000 for local charities,” she says. “I also want to continue to serve my community through handling pro bono cases and volunteering my time and resources toward local charities.”

Puopolo has also been recognized by Florida Super Lawyers as a “Rising Star” in business litigation for 10 consecutive years.

What are your future aspirations?

My goal is to continue progressing as a business litigation attorney in order to effectively represent my clients and help them meet their business goals.

ROB PELLICER, 35 Sr. Director Pricing Strategy & Product Development Hertz Global Holdings As a fourth-generation, Fort Myers native and eighth-generation Floridian, Rob Pellicer has deep roots in the area. But as a travel industry veteran, his position with Hertz helps keep people on the move.

“I lead efforts to enhance contract and promotional marketing performance through big data analytics and developing innovative pricing and product strategies to compete globally,” he says. “I was also part of the team developing go-to-market tactics and providing strategic guidance for Hertz’s partner and distribution portfolio, both of which helped the company navigate the global pandemic.”

In addition to his work, Pellicer has made a splash on the pool deck as a mentor and coach with Swim Florida. He has coached numerous swimmers who’ve won state titles and, thanks to his swimmer’s performance at the U.S. Nationals, Pellicer was named a coach on the 2019-20 U.S. National Junior team. In the summer of 2021, he coached at the U.S. Olympic Swimming Trials, where his athlete recorded two top-20 finishes.

What are your future aspirations?

I hope to lead Hertz and the rental car industry into the forefront of the next wave of technological and strategic innovations that will revolutionize how consumers travel and possibly use cars for everyday use.

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CHELSEA CASTORIA, 34

ALICIA TAYLOR, 35

ROBERT SORENSON, 33

Digital Marketing Coordinator CONRIC pr + marketing

Partner/Estate, Trust & Wealth Preservation Attorney Quarles & Brady LLP

Director of Wellness Moorings Park

Chelsea Castoria says she was born to be social. As a digital marketing coordinator at CONRIC pr + marketing, she is responsible for the management of many of the agency’s client social media accounts. But her job is only part of her social activities.

“I produce the Southwest Florida Strong Podcast as well as my own podcast, Coffee with Chelsea. I have also presented best practices and how-to tips on podcasts and social media for Above Board Chamber of Florida, Goodwill Microenterprises and the Southwest Florida Chapter of FPRA,” she says.

“I’m also passionate about animal rescue, and that’s the focus of my own blog, Chelsea Loves Dogs.”

Chelsea is very active in the community, fostering and working with dogs at Cape Coral Animal Shelter, Gulf Coast Humane Society and Doghouse Rescue Academy.

What are your future aspirations?

I want to match all the adoptable dogs and cats with their “fur-ever” families. I love preaching the word of rescue and fostering all over Southwest Florida and believe every animal deserves the chance to be loved. I also want to be even more involved with the Southwest Florida community.

Alicia Taylor moved to Naples in 2012, after graduating from the University of Florida with Bachelor of Science, Juris Doctor and Master of Laws degrees. However, as a partner at the law firm of Quarles & Brady LLP, practicing in the areas of estate, tax and business succession planning, she says her family roots have been a big part of her career.

“As a seventh-generation Floridian, fifth-generation cattle rancher and third-generation citrus grower, I think my heritage gives me a unique perspective, in the courtroom and the community,” she says. “My family is active in Florida's cattle and citrus industries and I stay connected to agriculture through the Wedgworth Leadership Institute for Agricultural and Natural Resources as both a program graduate and alumni association board member.”

Taylor is a 2014 graduate of Growing Associates In Naples, and recently completed board service for Girls on the Run of Southwest Florida. She also participates in community events with the Humane Society Naples, the Cancer Alliance of Naples and the Chamber of Commerce.

What are your future aspirations?

To continuously learn, grow and evolve, professionally and personally, so that I may better serve my clients as an adviser, this community as a leader and my family as a steward of our legacy.

Though Robert Sorenson has been a resident of Collier County since his family relocated from Milwaukee in 1991, when it comes to his work as director of wellness for Moorings Park, he still embraces the Midwest work ethic.

“I started with Moorings Park 10 years ago and have steadily worked up the ranks in the organization to the position of director of wellness,” he says. “In this role I am responsible for implementing a comprehensive wellness program for all levels of care. In addition, I also serve as an adjunct professor at Florida Gulf Coast University where I teach in the Exercise Science program.”

Sorenson proudly notes that, in 2019, his department won the International Council on Active Aging’s Pinnacle Award and Moorings Park was named the No. 1 wellness-based community in North America. More recently, his contributions to FGCU earned him a nomination for the Soaring Eagle Award and he was honored by LeadingAge Florida with the 2021 Emerging Leader Award.

What are your future aspirations?

As the industry of aging shifts from a medical model to one of health promotion and disease prevention, I hope to help people age successfully and develop a template for health and wellness that can be incorporated into retirement communities.

G U L F S H O R E B U S I N E S S SEPTEMBER 2021 8 3

RYAN ORGERA, 38

TATIANA BRITZ, 34 Owner TB lashes. brows. beauty After three years studying law in her native country, the Republic of Moldova, Tatiana Britz decided to pursue her dream of living in the United States. Now the owner of a noted online brand and two TB lashes. brows. beauty studios, Britz says she’s truly living the American dream.

“I worked in several industries before I landed a position at the European Wax Center and discovered my true passion—beauty and self-care. I saw potential in an untapped, niche market and launched my online brand in 2017 and opened my first studio in Naples in 2019,” she says. “My product line, which now includes adhesives, lashes, aftercare products and tweezers, is nationally known among lash artists. My studios serve hundreds of clients each month and the first-class service we provide and my team are the foundation for my success.”

Britz pursues every opportunity to give back to the local community. A mom of two, she is passionate about supporting local children’s causes. As a small business owner, she is also a strong proponent of her peers and uses local vendors whenever possible.

What are your future aspirations?

I hope to continue to empower my team to achieve personal wellness, professional greatness and give back to our community.

CEO Sanibel Captiva Conservation Foundation Growing up on Lemon Bay in Charlotte County, Ryan Orgera fell in love with Southwest Florida’s nature. But it was only after earning bachelor’s and master’s degrees in romance language in literature— and teaching French and Italian at the university level for eight years— that he chose to earn a Ph.D. in geography and environmental sciences and become a conservationist. Today, he serves as CEO of the Sanibel Captiva Conservation Foundation (SCCF).

“I work in conservation because I care deeply about the outcomes.

Before starting with SCCF, I worked on the Ending Illegal Fishing Project and Global Shark Conservation teams with The Pew Charitable Trusts,” he says. “During my time with Pew, I helped ensure global protections for 13 species of sharks and rays.”

As a Knauss Marine Policy fellow in the office of U.S. Sen. Bill Nelson, Orgera served as the senator’s ocean, coastal and flood insurance policy expert. He was also a member of the Federal Marine Protected Area Advisory Committee, which advises the U.S. secretaries of Commerce and Interior.

What are your future aspirations?

I am laser-focused on making sure my son and all future generations have healthy nature to revere and enjoy. My only future aspiration is moving the needle toward balance in our social/political interactions with nature.

8 4 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

GULFSHORE BUSINESS SEPTEMBER 2021 85

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WOMEN IN BUSINESS

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WOMEN IN BUSINESS

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TITLE REGIONAL DIRECTOR COMPANY FLORIDA SBDC AT FLORIDA GULF COAST UNIVERSITY LUCAS HALL, SCHOOL OF ENTREPRENEURSHIP

Lor ab iusciam erro moluptae moluptintis et andigni scipicto Lois has been on the forefront smalldolupti business advomagnisKnox rati ipisqui sedigen imuscilla neofomnis onsersp cacy. leads erfero a teamofficius of business consultants that support eribusShe dolorep est porecum init untia nonecusthe et Southwest businessium community providing ipsunte cus Florida consed utsmall veliquatiam, quuntin cusbyeum diaerano-cost consulting to help businesses grow and succeed.

She turio blab ipsum, iditasin excernam repere nitaspe lloria niaecto believes, “Small businesses are the heart and soul of the Ameriinum quoditatium quam aliquae volutatet perunt. canSimpos economy, playmoluptur? a part in empowering them as nis I’m est,delighted ut fugita to quod Quis et et asperum my life’s work since 2015.” siminctium fugiatem alicaec ullessed moloribus.

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We Use Our Cumulative Legal Experience to Protect Our Clients’ Best Creative Ideas.

Mark A. Nieds

Luca L. Hickman

Intellectual Property Group Chair

Registered U.S. Patent Attorney Florida Bar Board Certified in Intellectual Property Law

Intellectual Property (IP) laws protect property developed through a creative process – and Henderson Franklin’s IP attorneys should be a part of that process. Mark and Luca have 34 years of combined experience in patents, licensing and marketing, merchandising, trademarks and service marks, copyrights, internet and domain name disputes, franchising, trade secrets, privacy and data protection and IP litigation. Henderson Franklin’s IP attorneys can help develop the solutions and legal strategies to protect your best ideas – just as we’ve done since 1924. henlaw.com • 239.344.1100 Fort Myers • Bonita Springs Naples • Sarasota*

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At Porter Wright, we believe in dynamic legal counsel. In this ever-changing world, we stay agile, work smart and reach further to deliver inspired outcomes.

Henderson, Franklin, Starnes & Holt, P.A. 1715 Monroe Street Fort Myers, FL 33901 (239) 344-1100 | henlaw.com Douglas Szabo, Managing Stockholder

Luca Hickman, Esquire Registered Patent Attorney Florida Bar Board Certified Intellectual Property Lawyer

Why should my business invest in intellectual property protection?

Intellectual property comprises the largest single asset class for many businesses. In today’s hightech economy, most businesses do not have large land holdings, expansive factories or volumes of equipment and inventory. Rather, the “value” of such businesses rests in intangibles; ranging from trade secrets such as customer and vendor lists to innovations such as proprietary software code and cutting-edge inventions. One of the best ways a business can evaluate intellectual property is to ask the hypothetical, “would the business suffer if an employee left and took this intellectual property from us?” Whether it is a trademarked brand name, a new product line idea, a proprietary pricing list, or some other form of intellectual property, if it is important to your business, it should be protected. Luca’s job is to help clients do precisely that: protect, monetize and defend their intellectual property assets.

Pavese Law Firm 1833 Hendry Street Fort Myers, FL 33901 (239) 334-2195 paveselaw.com Christopher Pope Attorney

What are my disclosure obligations to the purchaser when selling my home?

There are several disclosures that are required under Florida law. With respect to defects, the 1985 Florida Supreme Court case, Johnson V. Davis, is the seminal case on this issue. The Court held that where the seller of a home knows of facts materially affecting the value of the property which are not readily observable and are not known to the buyer, the seller is under a duty to disclose them to the buyer.

Under Florida statute, however, a seller is not obligated to disclose the fact that a property was, or was at any time suspected to have been, the site of a homicide, suicide, or death, or that an occupant of real property is infected or has been infected with human immunodeficiency virus or diagnosed with acquired immune deficiency syndrome.

Other required disclosures include other items such as radon gas, coastal properties, and the existence of a homeowners’ or condominium association. Can I sell my home “as-is”?

Yes. However, selling the home does not alleviate the Seller from his or her legal obligation to disclose any known hidden defects.

Porter Wright Morris & Arthur LLP 9132 Strada Place, Third Floor Naples, FL 34108 (239) 593-2900 porterwright.com Richard P. Caprio, Senior Attorney

Can I operate a business from my residence? Are there restrictions or additional licensing requirements?

Governor DeSantis recently signed legislation that eases restrictions across the state for operating a business from your home. The law prevents local governments from regulating, licensing or taxing a home-based business differently from other businesses.

There are conditions and restrictions to qualify as a home-based business. For example, employees of the business must reside in the home with the exception of two non-resident employees. Employees that work remotely are not counted towards the limit. The business should not be generating extra traffic or parking than a normal residence should expect. Furthermore, any local regulations regarding signs, noise, fumes, heat and hazardous materials will still apply. Also, any restrictions on the residence due to a condo declaration, co-op or housing association will still apply. Lastly, any local laws applying to public lodging are still applicable.

G U L F S H O R E B U S I N E S S SEPTEMBER 2021 95

CONGRATULATIONS TO HSN BOARD PRESIDENT

SHANNA N. DAVIES for being named a Gulfshore Business 40 Under 40 honoree.

© 2021 JPMorgan Chase & Co. All rights reserved.

We are grateful for your leadership and support!

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p_102 Car costs hit accelerator

2

B. BUSINESS 2 BUSINESS

EMPLOYMENT

AUTOMOTIVE

INSURANCE

TECHNOLOGY

 ENTREPRENEURSHIP

Artisan goes Header Guild Here and fosters creativity here

SEPTEMBER 2021

DEK GOES VALUES SPAN HERE GENERATIONS. AND HERE.

Zach Stovall

p_00 p_108

By Artis First Henderson Last

G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 9 7

Business 2 Business

SEPTEMBER 2021

EMPLOYMENT

B y B i l l Wa s i n g e r

The New Reality of HR HOW THE WORKER SHORTAGE IS CHANGING HIRING PRACTICES While the worker shortage in the hospitality and service indus-

to COVID-related health concerns, a lack of af-

tries has been well documented in Southwest Florida and nation-

fordable childcare and a desire for higher wages.

wide, other industries are having difficulty hiring new employees,

In addition, another significant element con-

as well. And while most experts note there are several factors

tributing to the worker shortage, Wall said, is

contributing to the current worker shortage, a recent virtual ca-

simply an aging workforce.

“There are 75 million baby boomers who are

“We average 70 employers [at our career fairs], and there were

aging out of the labor force. The next genera-

about 200 job seekers, which was way down from the 1,200 to

tion below is Generation X. There are 56 million

1,500 we’d have pre-COVID,” says Jim Wall, communications di-

Gen X potential job seekers. So, right off the bat,

rector of CareerSource Southwest Florida. “They were hiring on

there are 14 (million) or 15 million less potential

the spot. But it’s not necessarily the best scenario to be offered a

job seekers,” Wall says. “The millennials were

job right away; employers need to have background checks, drug

introduced to the gig economy and e-commerce.

testing. It generally would take a good week or two to process a

They are not necessarily interested in your tra-

new employee through an onboarding process. Many employers

ditional 9 to 5. When you get to Generation Z,

have foregone that and just said, ‘Hey, I need somebody. And I

they are still in high school, (and) they most

need them now.’”

definitely do not want to do what their parents

Though the federal government’s supplemental unemploy-

did.”

ment benefits program, which has been paying $300 a week to

As the effects of the pandemic begin to ease,

the unemployed, has received much of the blame for the worker

elimination of federal unemployment benefits,

shortage, Wall believes it’s only one of the causes. Other factors

higher vaccination rates and the reopening of

include an employee’s reluctance to return to the workplace due

schools and day cares will likely spur many peo-

9 8 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

gulfshorebusiness.com

Florida Gulf Coast University, Getty

reer fair vividly highlighted the problem.

RAISING THE BAR Employers are having to get creative to lure workers as the gig economy continues to attract younger generations and baby boomers age out of the labor force.

G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 9 9

Business 2 Business EMPLOYMENT

“ T H E M I LLENNI ALS WER E I N T RODUC ED T O T H E G I G EC O NO M Y AND E- C OM M ERC E. T H EY AR E NOT NEC ESSAR I LY I N T ER EST ED I N YOUR T R AD I T I O NAL 9 T O 5.”

—Jim Wall, CareerSource Southwest Florida

ple back into the workforce. However, according to economist

From a workforce perspective, Wall said the

Tom Smythe, a professor at Florida Gulf Coast University, the de-

combination of the worker shortage and the

sire for higher wages may ultimately have the largest impact for

booming economy has created the most advan-

job seekers, employers and consumers.

tageous environment he’s ever seen for job seek-

pinch is in the service industry, hospitality, restaurants, those

ers. For employers, however, the outlook may not be as optimistic.

kinds of things,” Smythe says, “any other types of jobs that are

“I think businesses will continue to have a

historically low wage, low skill. We’re starting to see reports both

hard time in recruitment for the next three to

in the national press and locally of companies increasing the wag-

five years. We seem to just be concentrated on

es that they’re offering, as well as doing other things to try to get

the Help Wanted signs in the stores when, in

people to work, including signing bonuses. Employers are going

fact, I think we really need to take the longer

to have to raise what they’re willing to pay or not have capacity.

view of what the workforce is; the training, edu-

Assuming they do raise those wages, eventually I would expect it

cation, return on investment for a four-year de-

to flow through to the consumer in terms of higher prices.”

gree versus certifications and on-the-job train-

Smythe continues, “In the national media, it’s almost like,

ing,” Wall says. “I think we are in this transition,

‘Well, you can raise wages now and then lower them again when

and I don’t think we’re going to go back to the

the demand has sort of equated supply,’ and that’s just not true.

good old baby boomers, where we work from 9

And once wages go up, they stay up. So businesses have to be very

to 5 for a company for 15, 20, 30 years. My mes-

careful that they feel comfortable that, if it’s going to require rais-

sage … from the business aspect would be: Con-

ing wages to bring people back into the job pool, that they’re also

tinue recruiting, but put much more emphasis

going to be able to raise prices and keep those prices where they

on retaining your workforce, and I think we will

are. That sort of a settling process is going to take place, probably,

get through this.”

over the next six months.”

1 0 0 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

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CareerSource Southwest Florida

“The primary place that we’re seeing this (worker shortage)

A FULL-SERVICE LAW FIRM SINCE 1924

Henderson Franklin Congratulates

Shannon M. Puopolo For being recognized as one of Southwest Florida’s 40 Under 40

by Gulfshore Business magazine.

“Shannon is a talented business litigator and works tirelessly in the community. She is quite deserving of such a prestigious award that recognizes leaders for their work not only in their profession, but also for their significant contributions to our communities.”

Douglas B. Szabo Managing Stockholder, Henderson Franklin Henderson Franklin’s 40 Under 40 Alumni

Scott A. Beatty

Edward P. Canterbury

2010

2019

Luca L. Hickman 2020

Erin Houck-Toll

Carlos A. Kelly

2012

2005

henlaw.com • 239.344.1100 Fort Myers • Bonita Springs Naples • Sarasota*

Adapting. Changing. Moving forward.

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Business 2 Business AUTOMOTIVE

SEPTEMBER 2021

By James Raia

Car Costs Hit the Accelerator MULTIPLE FACTORS DRIVING STEEP PRICE INCREASES

Not too many years ago, spending $30,000 on a new vehicle defined entering the luxury car segment.

But the numbers now tell a far different story.

Earlier this year, the automotive industry experienced a double statistical phenomenon: For the first time, the average price of a new vehicle in the United States surpassed $40,000—and even more stunning, 16 mainstream vehicles, including eight made by BMW, have manufacturer suggested retail prices of more than $100,000. Six cars were on the $100,000 list a decade ago.

The list of six-figure 2020 model cars excludes supercars such as Ferrari, Lamborghini and RollsRoyce, but it includes models from Acura, Audi, Mercedes-Benz, Nissan, Polestar and Porsche.

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IT’S COMPLICATED The demand is high, but global shutdowns, insufficient materials, cost increases and supply chain delays led to

Courtesy BMW, Mercedes-Benz

nationwide new and used car supply shortages.

And just like in most industries, the COVID-19

cars,” says Peter Stratton, director of internet sales

pandemic only complicated the automotive matrix.

at Sutherlin Nissan in Fort Myers. “We are slow-

Thousands of new pickup trucks, minus semicon-

ly but surely dwindling our new inventory, which

ductors not available because of global shutdowns,

means we are going have to ramp up our pre-owned

are crowded into acres of parking lots around the

inventory for consumers.”

country. The result: With the unavailability of new

Porsche, like other luxury performance manu-

lightweight trucks, used truck prices have skyrock-

facturers, also had delays of microchips for power

eted. According to iseecars.com, the online auto-

steering, but it’s been resolved. High new car pric-

motive search engine and research website based

es, a steady 2% per year, reflect the cost increases

in Woburn, Massachusetts, used truck prices in-

in materials, cost of goods and more technology,

creased an average of more than 25% within a few

according to Fabio Oliveira of Porsche Naples.

months in 2021.

“The demand is extremely high; supply is just not

New passenger car sales have experienced sim-

there,” Oliveira says. “Porsche has always been like

ilar delays, depending on brands and varying cir-

that. But what we are experiencing is a shortage of

cumstances. “Business has been very good; the

certain things. We just got a notice that all cars or-

only thing through the whole COVID-19 that’s

dered will only be delivered with one key. There are

been holding us back is the chip shortage for new

shortages of materials to build other keys.”

G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 1 0 3

Business 2 Business AUTOMOTIVE

Increased new car prices also reflect buyers’ expanding conspicuous consumption habits. More means better, particularly for consumers who equate their success to the price and prestige of the vehicles in their driveways.

“ T H E D EM AND I S EX T R EM ELY H I G H; SU P P LY I S J U ST NOT T H ER E.” — Fabio Oliveira, Porsche Naples

Cheaper interest rates, longer-term loans and fewer vehicles available in base trim levels also en-

that they’re not going to pay for it, but they find a way,” says

tice buyers not to compromise on a dream car. Fur-

Edmunds analyst Jessica Caldwell.

ther, buyers who might be willing to forgo power

Pandemic ramifications also have greatly affected the

windows, air conditioning or radio no longer have

rental car industry. Many leading companies ceased opera-

the option not to have what once were options on

tions during the health crisis and were forced to sell a major-

some vehicles.

ity of their fleets to remain in business.

Less availability means many rental car businesses in Southwest Florida are booked several months in advance.

the third quarter of 2020, according to Edmunds,

Locations with vehicles available have substantially in-

the online automotive company headquartered in

creased rates. In some cases, car rental seekers with no other

Santa Monica, California. A year earlier, the aver-

options have rented U-Haul vehicles. For the moment, high-

ages were 69.6 months and a 5.7% interest rate.

er costs across the board are the road on which the automo-

Longer finance terms appease some buyers be-

tive industry finds itself.

Courtesy Porsche

Nationally, the average new-car buyer took out a 70.2-month loan with an interest rate of 4.6% in

cause of smaller monthly payments.

“People just want more and more, and you think 1 0 4 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

gulfshorebusiness.com

Local

Bank.

Commitment.

Decisions.

Congratulations to the 2021 40 Under 40 honorees!

Sanibel Captiva Community Bank’s 40 Under 40 Alumni

Veronica LeBlanc ‘20, Kyle DeCicco ‘18, Lee Golden ‘03, Kristin Dilorio ‘19, Beth Countryman ‘10

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Business 2 Business

SEPTEMBER 2021

INSURANCE

B y B e t h L u b e re c k i

Rates on the Rise FLORIDIANS BRACING FOR HIGHER INSURANCE COSTS Property insurance rates have been on the rise, and it doesn’t

During the 2021 legislative session, the Florida Legis-

look like that will end any time soon.

lature did pass SB 76, which Gov. DeSantis signed into

“On average, we’ve been seeing 30% to 50% increases, and I

law. That bill included provisions making it illegal for

do not see any trend in the future that is going to change that,”

roofing contractors or someone acting on their behalf

says John Gardner, owner/president of Lee County Insurance

to use forms of “prohibited advertisement” to solicit

Agency.

claims or to offer anything of value, such as gift cards, to

A major reason for those increases is the cost of litigation

perform roof inspections or file claims.

over roofing replacement claims. Florida Insurance Commis-

But Gardner said the bill was a watered-down version

sioner David Altmaier outlined some eye-opening stats in

of what was originally discussed. And after a Florida

an April 2 letter to Florida Rep. Blaise Ingoglia, chair of the

roofing company challenged the “prohibited advertise-

state’s commerce committee.

ment” portion of the law as a violation of free speech, a

Using data from the National Association of Insurance

federal judge blocked the state from enforcing that part

Commissioners’ Market Conduct Annual Statement, Altmai-

of the law in July. So questions remain as to the true ef-

er’s office found that Florida accounted for just over 8% of all

fect the law will have on the insurance industry.

U.S. homeowners’ claims in 2019. But more than 76% of all

Even if the law does have an impact, it will take

homeowner lawsuits opened against insurance companies

some time before that’s felt. “Everyone says it would

in the country were in Florida. And that ratio has been pretty

be 18 to 24 months before we start to see any relief,”

similar since 2016.

says Andrea Pelletier, client adviser, private risk ser-

By now, everyone’s heard stories about roofing contractors

vices at Gulfshore Insurance. “We could see some

who knock on homeowners’ doors to sell them a roof replace-

more rate increases up to another two years. I really

ment fully paid for by their insurance company. However,

think people need to be budgeting. Be aware of the fact

many homeowners don’t realize that those contractors are

that rates are probably still going to go up, and budget

working in tandem with an attorney who files a lawsuit to col-

accordingly for that.”

lect. That problem’s not going to go away “until we get relief as

Gardner’s also been seeing rate increases of about

an industry … and get the lawyers to dip their toe into some-

30% for business property insurance. And the Surfside

one else’s pond,” says Gardner.

condo collapse will likely have a major influence on the

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gulfshorebusiness.com

“ WE COUL D SEE S OME MOR E R AT E I NCR E ASES UP T O ANOT HER T WO YE AR S. I R E ALLY T H I NK P E OPLE NEED T O BE BUD GE T I NG.”

A FLOOD OF CHANGES? FEMA is updating the methodology used to set pricing for the Na-

— Andrea Pelletier Gulfshore Insurance

tional Flood Insurance Program, so expect to COST OF LIVING Florida has been seeing 30% to 50% increases in property insurance rates.

see some rate changes there, too. Rates will rise in some cases, but not everyone is expected to see increases.

commercial residential insurance market. “We’re not going to know the repercussions of that until we figure out exactly what happened,” says Gardner.

So what should a business or homeowner be doing right now?

Keep in touch with your agent and let them know if you’ve made any improvements to your property that could affect your bill. “A lot of folks had roof replacements or made home improvements like getting high-impact-rated windows or shutters,” says Pelletier. “Those things are going to help manage the cost.”

Now’s not the time to shop around, even if you’re hit with an inCourtesy Gulfshore Insurance, Getty

crease from your current insurance provider. “If your policy is offered as a renewal, you really need to take it,” says Gardner.

And be kind to your agent, who’s not happy with the current situation either. “Agents are just scrambling to take care of their existing customers,” says Gardner. “But it’s not the agents’ fault; we just, un-

“One thing that will be part of the rating criteria is that properties are going to be rated based on the value of the home, which FEMA has not done before,” says Pelletier. “So higher-value properties are going to pay more for the same coverage.”

The new rates go into effect Oct. 1 for new policies and existing policies eligible for renewal.

fortunately are the bearer of bad news sometimes.”

G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 1 0 7

Business 2 Business ENTREPRENEURSHIP

SEPTEMBER 2021

By Artis Henderson

A Generational System of Excellence THOMAS RILEY ARTISANS’ GUILD PROMOTES CREATIVITY WITH A DISCIPLINED APPROACH Matt Riley grew up as a shop kid in his father’s business, sweeping the floors on the weekends. Today, at 42, he’s the CEO of the company his father launched—Thomas Riley Artisans’ Guild—and he brings his own entrepreneurial spirit to the business.

“We were always there,” Riley says, speaking of himself and his younger brother, Ben, who is the company’s president.

“Sanding, stripping furniture, cleaning the shop. It taught us a great work ethic.”

Today, that work ethic still matters as Riley continues his father’s mission of bringing high-quality service to custom woodworking and furniture making. Over the last 30 years, the business has expanded to include Method & Concept, a contemporary art gallery and design studio launched in 2015, and Acanthus International, a specialty furniture restoration company based in West Palm Beach and acquired in 2020. duties and the day-to-day operations of the business. “We

my time is the challenge.” To keep from spreading him-

have so much good stuff going on,” he says.

self too thin, Riley relies on his instincts about what

Too much good stuff can be a great problem to have, but Ri-

matters. He suggests other entrepreneurs do the same.

ley admitted it’s his No. 1 struggle as an entrepreneur. “I’ve got

“Follow what you’re passionate about, and if your gut

a lot of ideas, but being able to filter out which ones are worth

tells you it’s not worth your time, don’t do it.”

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gulfshorebusiness.com

Zach Stovall

As CEO, Riley is intimately involved in both his leadership

“C ULT UR E EAT S ST R AT EGY F O R BR EAK FAST ALL DAY LONG.” — Matt Riley, CEO Thomas Riley Artisans’ Guild

RILEY’S ENTREPRENEURIAL ADVICE: DON’T FOOL WITH THE SYSTEM For entrepreneurs just starting out— especially those, like Riley, who need to narrow down their ideas—keep things simple. Develop a system that works and stick with it.

FAMILY VALUES

Within Thomas Riley

Matt Riley continues to bring high-quality service

Artisans’ Guild,

to custom woodworking and furniture making.

When it comes to building a company that will last multiple generations, Riley is adamant about the building blocks. Focus on culture, he says. “Culture eats strategy for breakfast all day long.” At Thomas Riley Artisans’ Guild, Riley’s father created an environment that emphasized a shoulder-to-shoulder work ethic, one that has carried into the culture of the company today, and which Riley credits with much of the business’ success. “We have a whatever-it-takes attitude,” he says. “And

there’s an acronym that leadership often uses: DFWTS. Don’t fool with the system. Over the last three years, Riley has been diligent about implementing systems in different departments and

we do it with love and kindness, fairness and honesty. No-

making sure they’re

body’s too good to pick up a broom around here.”

followed to the

letter. “I find there’s more opportunity for creativity when you’re following a system,” Riley says.

“Creativity without the discipline of a system creates chaos.”

One example: the weekly leadership meeting for each of the three companies in the Artisans’ Guild.

The meeting is held on the same day, at the same time, and it follows the same agenda. It starts on time and ends on time. Unresolved items go on the agenda for the next meeting. “It’s been a game-changer for our company,” Riley says.

G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 1 0 9

Business 2 Business

SEPTEMBER 2021

TECHNOLOGY

B y B i l l Wa s i n g e r

The Rise of Ransomware CAN YOU PROTECT YOUR BUSINESS FROM CYBERATTACKS?

One password. That’s all it took for hackers to breach the Colonial Pipeline system, effectively shut down the company’s pipeline supplying fuel to the East Coast and keep it shut down until a ransom of nearly $5 million was paid.

With as many as 65,000 ransomware attacks projected to hit U.S. entities in 2021, some experts say it’s not a matter

som, they do get the keys back, but you’re still never as-

of if, but when, a business will be targeted.

sured that that malware isn’t continuing to sit on your

“Ransomware is a form of malware,” says Brad Rowe,

network somewhere undiscovered.”

bersecurity company Cigent. “It can be a bot that will go

In the crosshairs

and do reconnaissance on the network, oftentimes for

While many regulated industries may be less at risk of

weeks or even months, to find out where the important

cyberattack due to mandated security controls, virtu-

assets are. And then it launches its attack at the appropri-

ally any other business with its own network could be

ate time. A classic malware or ransomware attack would …

a target for cybercriminals. For companies that aren’t

encrypt your sensitive data. Now, they’ve encrypted this

actively taking precautions, the risk can be even higher.

data and then you’ll get a message [that says] ‘We want 40

“The ones that are more at risk are companies that

Bitcoin to send you the encryption keys so that you can get

really kind of have that ostrich effect; they bury their

your data back.’ In most cases, when people do pay the ran-

heads in the sand. They don’t think it’s a problem,” says

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Getty, Courtesy Dragon Horse Agency

CEO and chairman of the board of Fort Myers-based cy-

“ T H E O NES T H AT AR E M OR E AT R I SK AR E C O M PANI ES T H AT R EALLY K I ND O F H AV E T H AT O ST R I C H EF F EC T; T H EY BURY T H EI R H EAD S I N T H E SAND. T H EY D ON’T T H I NK I T ’S A P RO BLEM.” — John Schlager, Inceptus CEO and co-founder

John Schlager, CEO and co-founder of Inceptus, a Cy-

their IT departments to enforce network security, the

ber as a Service (CaaS) company in Cape Coral. “You’ve

rapidly evolving nature of today’s malware and ran-

got to put in these controls to really layer those defens-

somware most often requires one or several employ-

es for your organization. Endpoint protection, email

ees dedicated strictly to cybersecurity. However, until

phishing protection, monitoring. Making sure you’re

businesses pay more attention to cybersecurity, and

watching the security controls. Making sure you’re

pay higher salaries to cybersecurity professionals,

configuring a property. Making sure you’re patching

those positions may be difficult to fill.

your machines. General cyber hygiene. The people that

“IT departments are almost universally overworked

are doing that, and see that as a need for their organiza-

and understaffed,” Rowe says. “And they’re having to

tion, are going to be less at risk.”

deal with so many fundamental problems like, ‘I can’t print’ or ‘My internet connection is down,’ so some-

Expert defense

times the cyber stuff gets pushed down the stack. It’s

Though many companies have traditionally relied on

very hard for the IT departments to get and retain G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 1 1 1

Business 2 Business TECHNOLOGY

“R ANS OM WAR E IS A FORM OF M ALWAR E.” — Brad Rowe, CEO and chairman of the board, Cigent



CYBERCRIME As many as 65,000 ransomware attacks are projected to hit U.S. entities in 2021.

seasoned, dedicated security profession-

walls. The increase in work-from-anywhere business models has

als. Those people typically want to work at

essentially added what Schlager calls “a completely new frontier to

cybersecurity companies; the cybersecuri-

the security risk paradigm of an organization.” And the best way for

ty companies tend to pay more. The cyber

a business to reduce that risk, he says, is to secure its network, at the

business is going so quickly, where would

office and anywhere else employees may access it.

you rather work? At a company making steel

“Do basic cyber hygiene. Follow a framework to reduce risk over

pipes, in their cybersecurity group, or … at

time,” Schlager says. “To stay vigilant, organizations and their em-

Crowdstrike and get stock options?”

ployees should microsegment their home networks and separate

On the home front

such as patching, next-gen antivirus, firewalls and data backups to

Even with proper defense protocols and cy-

make sure there is defense in-depth on home networks and their as-

bersecurity personnel in place, both Rowe

sets. Protection is king, you have to do it. [Those are] the only things

and Schlager agree that a company’s risk for

that are going to help us defend against ransomware and other mali-

cyberattack extends well beyond the office

cious software.”

1 1 2 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

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Getty, Courtesy Cigent Technology Inc.

their assets. Add to this normal best practices from security controls,

p_116

p_114

SilverSneakers offers more for seniors

New Escalade commands authority

AfterHours

H O R S E P OW E R | F I T N E S S | N E W & N OT E WO RT H Y | W E E K E N D G E TAWAY | U N W I N D

Miami’s South Beach Scene AN INTERNATIONAL HOTSPOT p_120

Getty, Courtesy Cadillac

By Artis Henderson

AfterHours

SEPTEMBER 2021

HORSEPOWER

By James Raia

Large-Scale Luxury THE 2021 CADILLAC ESCALADE IS … A LOT A year after the Lincoln Navigator debuted, Gener-

and classy with its modern exterior and interior looks,

al Motors launched the Cadillac Escalade, the luxury

the Escalade combines top-line comfort with a top-line

brand’s first sport utility vehicle. It was 1998, and a ri-

ride. Cadillac has remained a luxury badge for about

valry quickly began between the makers of gas-guzzling

a century, and the Escalade is the carmaker’s delight.

apartments on wheels. It also marked an opportunity

Dismiss its size and fuel inefficiency and it’s a glorious,

for RVers to use behemoth SUVs for towing. Besides

moveable model home.

the Navigator and Escalade, the GMC Yukon, Chevro-

Open the split-level tailgate and gaze into the vehi-

let Suburban, Toyota Sequoia and Nissan Armada are

cle. With the third-row seating down and the second

also in the market segment.

row’s two captain’s cars also flat, the back of the front

Powerful and optimally comfortable, the new Escalade is 17 feet, 6 inches long; 6 feet, 7 1/2 inches wide;

seats could be in a different zip code. Cargo capacity is 121 cubic feet.

and 6 feet, 4 inches tall. It weighs nearly 6,000 pounds.

The Premium Luxury Platinum trim showcases

Some Escalades seat eight passengers; second-row cap-

what the manufacturer does best: the cream of the

tain’s chairs cut the capacity to seven in other models.

lower trim levels with a bundle of stuff added, 16-way

There’s a collective strut among the heavyweight

power-adjustable front seats with massage and soft-

SUVs. Other drivers often steer clear of these road gi-

close doors. The symphony-like AKG audio system has

ants. But it’s not all good; the kings of the road do have

36 speakers; music is elevated to astonishing levels of

certain drawbacks. Parking in standard-sized parking

clarity. Large SUVs can’t masquerade as sporty, but the

spaces? Good luck with that. Environmental consid-

Escalade gets close. With its composed ride and sizable

erations? Expect to pay about $7,700 per year buying

engine, the nearly 3-ton tank advances swiftly. Freeway

premium gas.

cruising? The Escalade is at ease and in charge.

Big power running boards assist passengers entering

fifth generation, and it’s available in five trim levels,

and exiting the high-sitting Escalade, but it’s as if Ca-

all with 22-inch alloy wheels. All models are equipped

dillac simultaneously forgot the size of its vehicle; the

with 6.2-liter, V8 engines (a diesel version is available),

rear-view mirror is minuscule.

Courtesy Cadillac

The 2021 Cadillac Escalade launched the vehicle’s

10-speed automatic transmissions and rear-wheel drive, though all-wheel drive is an option. Cavernous 1 1 4 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

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CAVERNOUS AND CLASSY With its modern exterior and interior looks, the 2021 Cadillac Escalade combines top-line comfort with a top-line ride.

Facts & Figures: 2021 Cadillac Escalade Acceleration: 0-60 mph, 6.7 seconds

Horsepower: 420

Price as tested: $112,465

Airbags: 8

Manufacturer’s suggested retail price: $102,995

Warranty: Bumper to bumper, 4 years/50,000 miles; Powertrain, 6 years/70,000 miles; Corrosion, 6 years/unlimited mileage; Roadside Assistance, 6 years/70,000 miles

Fuel economy: 14 mpg city, 19 mpg hwy

Manufacturer’s website: cadillac.com

G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 1 1 5

AfterHours

SEPTEMBER 2021

FITNESS

By James Raia

The SilverSneakers Way STRENGTH IN NUMBERS FOR SENIOR FITNESS

Fitness workout options for seniors can be similar to those

While it’s not imperative for seniors to have a Silver-

for younger adults. But they often involve different consid-

Sneakers plan to participate at a gym, the incentive may

erations … and have at least one nationwide benefit.

provide motivation. Monthly memberships are included without additional cost in many Medicare plans.

ers, a nationwide health and fitness program designed for

“We have two programs,” says Jeremy McCarthy of

adults age 65 and older. The company, founded in 1992, is

Planet Fitness in North Fort Myers. “A classic member-

available to more than 14.5 million Medicare beneficia-

ship, which costs nothing, and a black club membership …

ries through many Medicare Advantage plans, Medicare

for half of the monthly membership, about $13. It includes

Supplement carriers and group retiree plans. More than

free fitness training from a certified trainer, [the ability to]

15,000 gyms participate nationwide.

bring a guest and 50% off drinks.”

Older adults can strengthen their muscles, improve car-

There may be differences depending upon location,

diovascular endurance and improve flexibility just like

but SilverSneakers programs are incorporated in gyms

other exercising groups. But one common issue among

throughout Collier County. Its website, silversneakers.

those at least age 65—and not often experienced by young-

com, also includes live and online fitness classes, on-de-

er exercise enthusiasts—is maintaining balance. It can be

mand individual classes and overall workout videos.

particularly troublesome for those starting a fitness pro-

“We sign them up just like a doctor’s office,” says Rebec-

gram for the first time, or returning to exercise after years

ca Carrillo of Crunch Fitness in Naples. “When we deter-

away from a workout routine.

mine someone is eligible, we bill the membership through

According to the Centers for Disease Control and Pre-

insurance, just like a doctor’s office.”

vention, one in four Americans at least age 65 falls every

According to SilverSneakers, program instructors are spe-

year. The culprits for these mishaps include weakening

cifically trained to work with seniors and their common health

bones that are susceptible to fractures and less flexible

issues. Avoiding quick starts and stops and other jarring move-

joints.

ments limits unnecessary stress on bones and joints.

1 1 6 G U L F S H O R E B U S I N E S S S E P T E M B E R 2 0 2 1

gulfshorebusiness.com

Courtesy Planet Fitness, Getty

Improving seniors’ well-being is the goal of SilverSneak-

MAINTAINING BALANCE SilverSneakers is available to Medicare beneficiaries through many Medicare Advantage plans, supplement carriers and group retiree plans.

G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 1 1 7

AfterHours FITNESS

WORKOUTS DESIGNED FOR SENIORS Nationwide, more than 15,000 gyms participate in SilverSneakers programs, designed for adults age 65 and older.

SI LV ER SNEAK ER S’ SENI O R F I T NESS C LASSES CAN ST R ENGT H EN ANK LES, K NEES AND H I P S F OR A ST U R DY F OUNDAT I O N. C O R E ST R ENGT H AND U P P ER-B O DY P O ST U R E AR E ALS O I M P ROV ED, B OT H BENEF I C I AL F OR R EM AI NI NG U P R I G HT AND ST EADY.

SilverSneakers’ classes can strength-

step that we do for all of our members,

en ankles, knees and hips for a sturdy

especially those who are coming back

conditions are often concerned about

foundation. Core strength and up-

after a long time of not having physi-

getting hurt. While discussing your

per-body posture are also improved,

cal exercise,” says Carillo. “We call it

health with a physician before begin-

both beneficial for remaining upright

the Crunch One Kickoff. We set them

ning a workout routine is imperative,

and steady. Coaches are also aware

up with one of our certified trainers,

exercise is safe and beneficial for most

some older students may have blood

who are absolutely wonderful. They

older adults.

pressure issues. As such, instructions

act as a user-manual-tour-guide sort

Beyond the exercise benefits, Sil-

for slower breathing patterns may be

of thing. They show them all the ins

verSneakers members also often ben-

included in exercise lifting weights to

and outs of what this gym can offer.”

efit equally from exercising in groups.

The programs’ benefits also in-

The adage “strength in numbers” is

rate. Workouts can also be divided

clude fitness instructors’ knowledge

often mentioned by new and veteran

into segments or modified in other

of aging exercisers’ potential issues

SilverSneakers members. The goals

ways for easier learning.

with arthritis, diabetes and osteo-

are to have fun, socialize and get fit.

“Our gym has one really important

Getty Gutter

steady blood pressure and heartbeat

porosis. Patients with certain health

1 1 8 G U L F S H O R E B U S I N E S S S E P TTEEM MBBEERR 22002211

gulfshorebusiness.com

AfterHours NEW & NOTEWORTHY

SEPTEMBER 2021

By James Raia



$429 victorinox.com

Y

Pocket Powerhouse

&

W

N

O R T

H

NEW O T E

Courtesy Victorinox Swiss Army Inc.

A KNIFE BLADE IS ONLY THE BEGINNING It’s still called a pocketknife, but the definition seems to have changed. The Victorinox Swiss Champ XAVT is a monolith of compact tool accessories. Made of 118 parts and featuring 83 functions, it weighs 12.4 ounces and is 2.6 inches both wide and tall.

Described as the “ultimate companion for indoor and outdoor life,” the collector’s piece also defines versatility: a digital watch to a fish scaler, three universal wrench devices to an LED light and a magnifying glass to a metal saw. The Swiss Champ XAVT is tempered steel, polished and annealed for optimum corrosion resistance. It’s manufactured in 500 steps, hand-assembled and food safe. The knife’s intricacy requires special cleaning, including opening and closing the multitude of blades several times in warm water. When dry, applying a drop of oil between the blade, tool shank and spring or locking mechanism is recommended. Sharpening should be done with a whetstone at a 15- to 20-degree angle.

Carrying the knife in your pocket is not required.

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AfterHours

SEPTEMBER 2021

W E E K E N D G E TA W AY

By Artis Henderson

Feeling Hot! Hot! Hot! MIAMI’S SOUTH BEACH IS AN INTERNATIONAL HOTSPOT The neighborhood along Ocean Drive—known for its sugar sand beaches and turquoise water—has seen its share of transformation. From a luxury beach destination in the 1930s to the gritty backdrop of “Miami Vice” in the 1980s, South Beach today is an uber-cool destination for athletes, celebrities and other members of the glitterati.

With world-class restaurants and hotels, plus a historic Art Deco architectural scene, South Beach is a top-notch weekend getaway.

W H AT T O D O The best way to take in South Beach’s vibe is with a walking tour. Art Deco Tours (956 Washington Ave., Miami Beach; 305.814.4058; artdecotours.com) offers a boutique experience for small groups with visits to some of South Beach’s most iconic Art Deco buildings. For a more air conditioning-friendly option, try the cocktail tour from the same outfit. Full of local history and flavor, the tour includes acrooftop terraces.

And don’t forget the beach itself. Rent a cabana or spread a towel—either way, it’s the perfect place to people watch.

Courtesy The Villa

cess to some of South Beach’s most exclusive lobbies and

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gulfshorebusiness.com

GLORIOUS RETREATS The Villa Casa Casuarina, once home to Italian fashion designer Gianni Versace, is a historic, luxury boutique hotel in Miami Beach with exceptional suites and the Thousand Mosaic Pool.

G U L F S H O R E B U S I N E S S S E P T E M B E R 2021 1 2 1

KUDOS TO JARRETT EADY! Congratulations, Jarrett, on being selected to Gulfshore Business’

AfterHours W E E K E N D G E TA W AY

prestigious 40 Under 40!

Thank you for helping to shape the future of education at The School District of Lee County through your commitment to diversity and inclusion in our growing school system.

www.leeschools.net A CULINARY DESTINATION Inspired by outdoor restaurants in Mexico, Serena offers a fresh take on Mexican and Latin cuisine atop the Moxy Hotel in Miami Beach.

WHERE TO NOSH South Beach has some of the best dining in Miami. For a fresh take on Mexican and Latin cuisine, check out Serena (915 Collins Court, Miami Beach; 305.306.0776;

serenamiami.com)

atop the Moxy Hotel. Inspired by the outdoor restaurants of Oaxaca and Mexico City, Serena features vibrant colors and a sophisticated menu. Try the uni and crab tostadas, made with chile de arbol, avocado and micro cilantro, or the squash blossom quesadillas with blue corn masa, Oaxaca quesillo and roasted poblano chiles.

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gulfshorebusiness.com

Congratulations from all of us at Hoffmann Family of Companies.

For dramatically elegant fine dining, book a table at Estiatorio Milos (730 First St., Miami Beach; 305.604.6800; estiatoriomilos.com).

Specializing in Mediterranean seafood, this is white tablecloth dining at its swankiest. Try one of the Greek options, such as the lightly fried zucchini and eggplant with kefalograviera cheese and tzatziki. Or opt instead for classic filet mignon, lamb chops or lobster. Tables book weeks in advance, so be sure to secure a spot ahead of time.

WHERE TO SLEEP

Chris Armstrong I Managing Partner + CMO

There are few hotels as historic—or as storied—as Villa Casa Casuarina (1116 Ocean Drive, Maimi Beach; 786.485.2200; vmmiamibeach.com).

Originally built in 1930, the villa was home to Italian fashion designer Gianni Versace in the 1990s. Guests can stay in one of 10 luxury suites, and the villa’s Onyx Bar is a superb place to sip evening cocktails. Don’t miss the Thousand Mosaic Pool, a stunning triumph of Mediterranean Revival design.

On the quiet end of Ocean Drive, The Betsy (1440 Ocean Drive, Miami Beach; 305.531.6100; thebetsyhotel. com) offers a luxury boutique hotel experience with refined design and amenities. Need a break from the bustle of

NEWS HAPPENS..NOW. is the place To be starting at Three

South Beach? Try the hotel’s library

Courtesy Serena

for a thoughtfully curated selection of books. With two gourmet restaurants within the hotel’s sophisticated set-

at 3pm Starting September 13th

ting, there’s little reason to leave.

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AfterHours

SEPTEMBER 2021

UNWIND

By Justin Paprocki

Calm Close at Hand ZEN IS WHERE YOU FIND YOURSELF

You don’t have to travel far to find peace and quiet; just carve out a small space in your home that will feel like a getaway. Travel to your own Zen Zone. Think of it as a spot where you go solely to destress. No screens. No work. You should feel like you’re entering your own little oasis.

A Zen Zone doesn’t have to be complicated. If you can set aside a room, great—if not, just a corner of a bedroom or study works.

lows to create a soft spot for meditation.

Some other ideas: Add a small coffee ta-

First step:

ble or nightstand to hold a mug of herb-

De-clutter. In fact, start from scratch. Your Zen Zone starts as a

al tea and an aromatic candle. A short

blank canvas. Begin with the walls, using blues, greens or other

bookshelf can hold some of your favor-

low-key colors to help promote a relaxing mood. Hang artwork or

ite tomes that can clear your mind. And

photos that remind you of a joyous time. Natural light is ideal, so

plants, of course; add in some low-main-

find a space with windows and hang some sheer curtains. Other-

tenance succulents or ferns.

wise, install dimmer switches so you can bring the light down in the evening. Perhaps consider a Himalayan salt lamp that emits a

Last step:

soothing pink hue.

Respect your Zen Zone. Don’t bring the laptop in. Leave stress at the door.

Just half an hour each night in your lit-

Think through every piece you put in there. What does this add?

tle sanctuary can help prepare you for a

A Zen Zone doesn’t need a bunch of fancy furniture. Comfort is a

great night’s rest. And a cup of tea bask-

priority. Maybe a loveseat or oversized chair fits best. Or just for-

ing in the morning’s light will invigorate

go the furniture—add some blankets to the ground and some pil-

you for the day.

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Getty

Next step:

gulfshorebusiness.com

• Youngest department chair at Lutgert College of Business • 2020 winner of FGCU’s Chair Excellence Award • Gulfshore Business 40 Under 40

Dr. Jennifer Manegold,

Department Chair of Management at FGCU’s Lutgert College of Business, has a long list of accolades and firsts.

Congratulations to one of the finest of our flock.

Here are 7 more Eagles who made the cut.

With a total of 8 of this year’s 40 Under 40 tied to FGCU, it’s pretty clear that we’re making a mark in Southwest Florida. And for that, we couldn’t be prouder. Go Eagles!

} Beth Cooper ’04, B.A. Liberal Studies } Elizabeth Lombardo ’12, B.A. Communication } Jessica Varnes ’05, B.A. Liberal Studies-Communication } Malaina Mote ’15, B.A. Communication } Philip Cirrone ’11, B.S. Management, Sports Management } Robert Sorenson ’12, B.S. Human Performance } Jennifer Denike, WGCU/FGCU Development

fgcu.edu

NCH HEALTHCARE SYSTEM CONGRATULATES BRIAN SOLOMON, MD, FACS AND BRITTANY FEROCE ON THEIR

2021 40 UNDER 40 HONOR

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M ON O L O NS A I R

, MD, FACS CARDIOTHO

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