ISSUE 3 VOLUME 3 1
KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….
Dear Alumnus, So before you head start deeper into the year 2014, we present to you the Imprints for November- December, 2013 and hope you find it interesting. We also welcome you to write articles for us, for the forthcoming JanuaryFebruary, 2014 issue of Imprints. This issue of Imprints brings to you several exciting activities and events organised by several committees on campus that indeed made 2013 an eventful year. We started with the fun-filled celebration of the homecoming of our beloved alumni in Nostalgia. We are proud to tell you that this year Nostalgia got bigger and better with cultural performances, DJ dance floor and most importantly welcoming more than 300 alumni. Next, we hosted the Annual event of SIMSR, Samavesh where experienced industry stalwarts meet young aspiring managers. Moving ahead, a series of events were organised by Navikaran, the Inter-college marketing event of SIMSR. COMSTRAT, the Communication Strategy event was hosted by Draft FCB in association with SIMSR, wherein a national level B school case study competition was conducted for Godrej Expert. Read on to find out more.
Outreach, a brand new initiative by the Alumni Committee - what is it all about, who did we meet and more, awaiting inside. Alumni Satish Menon and Nirav Bhatt visited SIMSR and addressed the 2013-2015 batch with an inspiring lecture, sharing their career stories and industry trends as a part of our ALUMNISCENCE. Also bringing to you the Achievements section of Imprints showcasing the achievements of SIMSR students at the
inter-collegiate level. On behalf of SIMSR ALCOM team we wish our ALUMNI and their families a very Happy New Year and a Happy Reading.
Regards, Radha Iyer Chairperson, Alumni Committee 2
KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………
NOSTALGIA’13
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Nostalgia
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SAMAVESH
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9 7 COMSTRAT
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ALUMNISCENCE
OUTREACH
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ACHIEVERS KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….
Nostalgia O
n 23rd December, 2013, K.J.
Somaiya Institute of Management Studies and Research once again
opened its doors to host its flagship
and dance themes to promotions on social media, everything was totally in sync with the theme for this year.
SIMSR. Now you know why this event holds a special significance in the SIMSR calendar - the overwhelming turnout it receives every
A large number of Alumni attended
year. The event commenced with
the event with their spouses and family
sports organized for the alumni fol-
annual alumni homecoming event,
with the registrations crossing 100. More
lowed by registration, campus tour
the
than 200 alumni, guests, faculty mem-
and a glance at what all the exclu-
bers, staff and students attended the
sive and non-exclusive committees
Shades of the Past, the theme for
event celebrating the spirit of conviviali-
of SIMSR had done in the past one
Nostalgia-2013 signified a look at
ty, connecting with batch-mates, seniors,
year. The stalls were festooned with
what has gone by. From decorations
juniors as well as the current students of
various themes relating to marketin-
ultimate
extravaganza
-
Nostalgia.
-g, international business, retail etc.
Mementos were distributed to felici-
making it an interesting watch for the
tate the alumni of batch 1999 and
Alumni. Following this was the Annu-
2000.
al General Meeting for the alumni
The following evening unfolded with
committee members, alumni and the
left no stone unturned to make this
various cultural performances viz.
college management to discuss and
event a grand success.
Bollywood, hip-hop, classical dances
share the work done by the committee
and a hilarious skit by present
The team promises to bring a big-
so far and suggestions to improve the
SIMSRites. The performances en-
ger and better event next year!
same. The purpose was to further the
thralled the audiences sitting in the
bond between our beloved alumni and
amphitheater. A dinner for the guests
Merry Christmas and a
their alma-mater.
followed by a DJ party gave a perfect
As behind every successful event there is always a hardworking team, volunteers for Nostalgia’13
very Happy New Year!!
ending to this eventful day. 4
KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……………...……………………………………………………………………….
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KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….
Samavesh S
amavesh – The annual event which can best
be described as the meeting of minds, seasoned thought leaders of industry and the budding managers at SIMSR, took place on December 21st 2013. It opened with a session hosted by International Business Society @ SIMSR which witnessed the presence of stalwarts like Mr. MG
Parameshwaram,CEO FCB Ulka ; Mr. Dinesh Kumar, founder CBay Systems ; Mr. K. Rambhushan, Head M&A, Barclays Bank and Mr. Clarence Fernandes - India Representative, Rwanda Development Board. It began with the campus prayer and welcoming of
all
guests
by
Prof
CP
Joshi,
Mr
Parameshwaram spoke over the trends and challenges in global communication for MNEs. He
shared his insights on how organizations choose between the strategies of Adopt – Adapt – Create when they make decisions regarding the communication for a brand. Mr Dinesh Kumar shared his views about importance of innovation in economic downturn and put forth examples explaining his points better. His thoughts were
K. Rambhushan threw light on the Investment climate in India
well received and appreciated. Then Mr. Clar-
as compared to the world and apprehensions of investors.
ence Fernandes walked everyone through the changed face of Rwanda from what it was 20 years ago. Through statistics and anecdotes he presented the strengths and opportunities of the African country. He was accompanied by Miss Winnie Umutesi, who is a Management Trainee
It was a highly interactive session with enthusiastic participa-
tion from the attendees. Each speaker brought with him wealth of knowledge regarding respective field and it certainly helped those in attendance. Prof CP Joshi conveyed the vote of thanks in the end of the session.
at Rwanda Development Board.
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KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….
Navikaran MarkYudh- The Marketing Plan Competition in association with Saraswat Bank, where a marketing plan to enhance the customer engagement and visibility of the brand was to be presented.
series of Online Competitions and
first day of Navikaran was marked
W
fun activities. To buzz out the ex-
with the final round of RanNiti- the
am stress, ‘Why Exams’- A pho-
Flagship Case Study event of Na-
tography competition was orga-
vikaran, in association with Castrol.
hopes, began the preparations for
nized. Chocolaty Moments were
The participants had to work on a case
Navikaran’13, the marketing fest
cherished with ‘Admataaz’- A Dig-
that revolved around the ‘Digital Mar-
of SIMSR, organized by Team In-
ital Poster making competition
keting and Monetization strategies of
terface. It was indeed a pleasure to
and TCR Moments, both in associ-
Castrol’. The event was a 3 stage
get associated with very reputed
ation with The Chocolate Room.
event wherein the participants had to
brands namely Castrol and Saras-
Diwali was made more colourful
wat Bank on board, as our Prima-
and bright with the Rang De Diwa-
ith great enthusiasm and
ry Sponsors. With associate sponsorships from Buckets and Tuckets,
using Instagram! Marketing Acu-
9pea, The Chocolate Room, Lak-
men of participants was tested
me Salon and Desi Connect, Navikaran’13 reached a new Milestone of sponsorship worth Rs. 6
through Jigyasa - the online marketing quiz.
based on which 30 teams from Bschools across India were shortlisted. These teams then had to submit a presentation with the promotion strategies. For the final round (on-campus), the top 5 teams were shortlisted and these teams had to deliver their strate-
Navikaran’13 took a giant leap this
gies which would help Castrol in their
time as the event was a two-day
The build-up towards Navikaran’13
endeavour to create a larger footprint
affair with ‘marketing’ being the
began way before D-Day with a
in the digital space.
buzz word all over SIMSR. The
lakh.
7
li- A Photography competition
send a write up for initial selection,
KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….
Both the winners and runners-up Our esteemed panel of
prizes were bagged by SIMSR.
judges comprised of Mr. Deven-
Mr. Avasthy, through the Tweet-
dranath Bangui, Brand Manager,
up communicated the importance
Castrol and our very own faculty,
of the social media in today’s
Prof.
competitive
Debraj
Ghoshal.
While
context
and
how
SIMS took the runners-up award,
brands today were leveraging the
SIMSR was adjudged the winners
same..Navikaran 2013, also wit-
of RaNiti’13.
nessed the launch of another event
An exclusive workshop on SoLo-
Mo- Social, Local and Mobile Marketing and SIMSR’s first ever ‘TWEET UP!!!’ was conducted by Mr.
Rahul
Avasthy,
Business
Head at Zapak Digital Entertainment
(Reliance
Entertainment
Digital). The event was a first of its kind and received a fabulous reception from all the participants. The Tweet-up Event was highly interactive, fun-filled and had lots of surprises for the participants.
that was sure to enthral all the marketing enthusiasts: MarkYudh - The Marketing Plan Competition in association with Saraswat Bank, where a marketing plan to enhance the customer engagement
and visibility of the brand was to
Srijan - The Graffiti Design Competition, in association with Buckets and Tuckets marked the culmination of
Navikaran’13. SIMSR’s Amphitheatre transformed in to a ‘Creative Hub’ witnessing over 35 teams busy blending colours and adding life to their creations. Winners were judged based on their creativity and innovative ideas. The Valedictory Function witnessed all the winners cherishing their awards thus concluding the fun filled journey of Navikaran’13.
be presented. The event witnessed a new level of ideation and entries were received from most of the top B-schools across the country out of which the top 5 teams battled it out for the ultimate prize in the final (on campus) round.
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KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….
Comstrat
The aim of the case was to develop innovative communication strategies for a range of products falling under the Godrej Hair Color segment.
D
o you know the first ever case study
competition in the area of communications to be organized among management students in the country? Well ‘Comstrat’, a unique concept, now in its eighteenth
year,
was
pioneered
by
DraftFcb+Ulka Advertising along with K.J. Somaiya Institute of Management Studies & Research The uniqueness of Comstr at lies in the fact that unlike other case study competitions, which are in the field of general management/marketing/
finance, Comstrat is the only competition conducted in the area of advertising and communications. Past cases like that of Cadbury Schweppes, Marico Parachute, TVS, Philips, Indian Oil Corporation, Asian Paints, Tata Sky, Nokia C3 and Coke Burn, to name a few, have helped DraftFcb+Ulka develop "reallife" communication strategy case studies (based on
Ms. Mahuya Chaturvedi (Managing Partner, Cogito Consult-
actual market data) and has been instrumental in the
ing) and Mr. Nitin Karkare (COO, DraftFcb+Ulka), judged
success and popularity of the competition amongst
the event. Mr. Kinjal Medh (COO, Cogito Consulting), the
management circles.
brain behind the inception of Comstrat also graced the occa-
The event this year was organized on the 7th December, 2013 in the customary host cam-
After an exhilarating round of presentations, the teams that
pus, KJ Somaiya, Mumbai. The teams that made it
topped the charts were – KJ Somaiya (Winners), IIM Banga-
to the finale this year were - JBIMS, IIM Bangalore,
lore (First Runners’ Up) and JBIMS (Second Runners’ Up).
NL Dalmia, SIMSREE, NMIMS and KJ Somaiya.
The winners won a cash prize of Rs. 25000/- while the First
The case study provided was on Godrej Ha- -ir Col-
Runners’ Up received a cheque of Rs. 15000/-. In addition,
or. The aim of the case was to develop innovative
the winners as well as the participating teams also received
communication strategies for a range of products
gift hampers from sponsors Nerolac, Zodiac, Tata Docomo,
falling under the Godrej Hair Color segment.
ITC, Wipro and Godrej. The entire evening was covered by
Eminent Personalities from the industry such as Mr. Kapil Dev Pillai (Vice President- Mar-
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sion with his presence.
Campaign India, the Media Partners for the event. Thus all the ingredients put correctly made this a resplendent event.
KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….
Alumniscence -Day 1 basics, he touched upon a lot of aspects of finance like financial market, corporate finance, private equity, investment banking, capital market, risk management etc and also explained the inter-relationship between these concepts. He highlighted the importance of an entrepreneur in the ecosystem of corporations and that the entire system is a business of relationships. Apart from the financial aspects, he guided the students on ways to make the best out of their education.
O
n the morning of 14th December, 2013, SIMSR was
gratified to give to its students a session of ‘experience based learning’ as a part of the Alumni Committee’s initiative, Alumniscence - Guest Lecture Series. The lecture was
delivered by our esteemed alumnus, Mr Nirav Bhatt.
“
Mr. Nirav Bhatt is presently working in IDFC Securities Ltd. In the past he has worked as the Senior Sales Associate at Anand Rathi Securities. He passed out from SIMSR in 2007 and has also worked with other well known organizations such as J P Morgan, prior to this. His skills and expertise lie in the areas of Equity Research, Investments, Financial Modelling, Equity Validation, Credit Analysis and Strategy. The session started with Mr Nirav Bhatt asking the students questions so as to understand their background and their curiosity as far as a career in Finance is concerned. Realizing the confusion in the minds of students, he motivated them by saying that it is their time to dream and that they should not be afraid to dream big. Starting from the very
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KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….
Alumniscence-Day 2 T
There was a lot of interaction between the stu-
ture for the Communication students of SIMSR on 16th
all the questions.
he Alumni Committee of SIMSR hosted a guest lec-
November on importance of Consumer Insight in designing Marketing Campaigns. The Lecture was con-
ducted by our esteemed Alumni, Mr Satish Menon, MMS batch of 1995-97. He is presently working in Bristol - Myers Squibb( a reputed Pharma Company), at the position of Associate Director – Marketing. He has a
dents and the alumni during as well as post the
lecture and Mr. Satish provided apt answers to
The Deep knowledge on Consumer Insights that the students gained in the two hours of the session was appreciated by one and all present in the session. And to everyone’s surprise the session was houseful.
rich experience of over 15 years in Marketing and Ad-
We on behalf of PG communications Batch
vertising predominately in the Pharma Sector.
thank Mr. Satish for such and Insightful ses-
He began with sharing his career and the choices he
sion on Consumer Insight.
made post his graduation in SIMSR. He narrated his experiences in a beautifully beaded story which caught eve-
ryone’s attention. He carried out an interesting activity to introduce the topic of discussion, Consumer Insight, engaging two volunteers to share their experiences where they had to convince someone in favor of their needs. Post this activity he continued going deeper in the subject and explained the difference between different types of insights and the ways to acquire them. In the process he discussed many case studies to explain the subject
better. We also discussed a live project on consumer insight in health insurance sector which helped the students get 100% clarity on the subject. He also shared his own ex-
perience in gaining insights for two Pharma products.
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KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….
Outreach A
For Timeless anniversaries of our Communion
s a student of SIMSR how many of us actually catch
the drift that we are in a B-School with tomorrow’s leaders. Truthfully very few, but when we see our Alumni doing so exceptionally well, it then dawns upon us that once upon a
time they were also students like us. In fact we have more opportunities and facilities than they ever had. Hence, on behalf of SIMSR, the Alumni committee has taken up a new initiative called “Outreach” to appreciate the work
gaining expertise in your area of interest, improving your com-
done and milestones achieved by our Alumni. Thr ough
petencies ,in all possible related areas of interest, contributing
‘Outreach’ we aim to build relations with the alumni by
positively to the growth of the organization, apart from the allot-
meeting and interacting with them along with gifting them
ted work, acquiring information about the domain structure of
a token of appreciation.
your field in other similar organizations and not succumbing to
In a first, we had the opportunity to meet our 1989 batch
the negativity or stress and allowing it to affect your work per-
alumnus Mr. Ramesh Devnani, Vice President, Blue
formance. Instead working hard to overcome it were some of the
Star. We discussed about the cur rent happenings of col-
insights shared by Ms. Kamath, based on her experience, to
lege and numerous events conducted by ALCOM all year
guide the juniors in their career post MBA.
round. He showed keen interest to be a part of some of the ALCOM activities. Mr Devnani warmly shared his industry experience and provided insights to take our Committee to higher skies.
The conversation then moved on to ‘Work life Balance’. Her view was to develop and nurture a hobby along with the work. Additionally devise a roadmap to your career and assess your goals at regular intervals to strike a balance between professional
The next Outreach took place with Ms. Vidya Kamath,
and personal life. She also threw light on how companies are
Vice President of Payments and Cash Department of
implementing gender equality measures and encouraging more
HSBC, The infor mal session began with Ms. Kamath
women to climb up the corporate ladder. The session ended with
enquiring about the college, alumni committee initiatives
Ms. Kamath promising to be back to college – not as a student,
and appreciated our initiative to reach out to alumni
but as a guide and mentor. A gift was presented to her as a token
through “Outreach”.
of appreciation on behalf of our college. The discussion, then
She took us to a walk down memory lane – year 1992, the
time when our college was a two storied building Those were the days when the out-station students were accommodated in the Engineering Hostels or outside campus and
moved on to the present day about how on her recent visit to the campus in 2011, she was amazed by the drastic changes in the college infrastructure as also the facilities like hostel, Internet Connections and so on.
the MBA course comprised only two MMS classes with 60
Apart from Mumbai, it was indeed a great pleasure for us to meet
students each .
2 alumni Mr Saurabh Sureka and Mr Ritesh Jain–alumni of
Ms. Kamath shared with us her career experiences in dif-
2007 batch during our Outreach initiative in Kolkata.
ferent companies, right from her stint with BNP Paribas to
Both the ‘Outreach’ experiences were highly edifying and engag-
HSBC. Acquiring a sound knowledge about the basics,
ing and we look forward to more of such endeavors in the offing.
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KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….
Achievements-by Simsr Students 1.
Rusi Midi Centre of Excellence -Organized by Tata Steel - 1st Prize Participants-Roshan Singh Nagi (PGDM 2012-14)
2.
Events at IES Fallstudie- Case study Competition - 1st Prize Participants— Bhavin Satra (PGDM-FS 13-15) & Monysh Bandeally( PGDM FS 2013-15)
Kouizonomics- Business Quiz - 1st Prize Participants— Bhavin Satra (PGDM-FS 13-15) & Monysh Bandeally( PGDM FS 2013-15) Presentazione- On Shot presentation - 1st Prize Participants-Bhavin Satra (PGDM-FS 13-15),Monysh Bandeally( PGDM FS 2013-15)& Saona Bhattacharya(PGDM FS 13-15) War of Words-- Debate competition—Runners up Participants- Bhavin Satra (PGDM-FS 13-15),Monysh Bandeally( PGDM FS 2013-15)& Saona Bhattacharya(PGDM FS 13-15) ‘Cluster Development- Marketing Strategies and Success Stories’ - 1st Prize Participants-Vispi Adajania, Kapil Kothari and Yash Goradia ( MMS-A) 3.
Zero One Infinity at Ahvan'13 –IIM Indore - 1st Prize
Participants- Ankit Rote (PGDM - A) & Pravin Bokil (PGDM - B) 4.
Perspective 2013 organized by Nirma Institute of Management - 3rd place Participants - Saona Bhattacharya,Monysh Bandeally,Sayali Bhanage,Shrey Shetty(PGDM-FS)
5.
PehlaJob Marketing Plan Contest -organized by Pehla Job - 1st Prize Participants - Chetan Dua(PGDM), Anurag Yelkur(PGDM),Soviljot Singh Behl (PGDM)
6.
Engagement & brand building communication competition—organized by Marico - Best Entry Award Participants- Ankit Parmanandka(PGDM), Shardul Raut(PGDM-Communications)
7.
Top 77 inclusive innovators of India(Report) - organized by Deloitte - Featured in the report Participants- Harshit Bora (PGDM-RM)
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KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….
IMPRINTS TEAM
CONTRIBUTORS
SAINA –9920551370
TANVI
RIMA –9819545243
JAI
SRABANA -9769079620
MINAL
GULSHAN -9860699431
If you are interested to write any article for Imprints, mail us at alcom.simsr@somaiya.edu.We will be glad to have your valuable contribution.
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KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH