Imprints - New Year Issue by Gulshan Deepchandani

ISSUE 3 VOLUME 3 1

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….

Dear Alumnus, So before you head start deeper into the year 2014, we present to you the Imprints for November- December, 2013 and hope you find it interesting. We also welcome you to write articles for us, for the forthcoming JanuaryFebruary, 2014 issue of Imprints. This issue of Imprints brings to you several exciting activities and events organised by several committees on campus that indeed made 2013 an eventful year. We started with the fun-filled celebration of the homecoming of our beloved alumni in Nostalgia. We are proud to tell you that this year Nostalgia got bigger and better with cultural performances, DJ dance floor and most importantly welcoming more than 300 alumni. Next, we hosted the Annual event of SIMSR, Samavesh where experienced industry stalwarts meet young aspiring managers. Moving ahead, a series of events were organised by Navikaran, the Inter-college marketing event of SIMSR. COMSTRAT, the Communication Strategy event was hosted by Draft FCB in association with SIMSR, wherein a national level B school case study competition was conducted for Godrej Expert. Read on to find out more.

Outreach, a brand new initiative by the Alumni Committee - what is it all about, who did we meet and more, awaiting inside. Alumni Satish Menon and Nirav Bhatt visited SIMSR and addressed the 2013-2015 batch with an inspiring lecture, sharing their career stories and industry trends as a part of our ALUMNISCENE. Also bringing to you the Achievements section of Imprints showcasing the achievements of SIMSR students at the

inter-collegiate level. On behalf of SIMSR ALCOM team we wish our ALUMNI and their families a very Happy New Year and a Happy Reading.

Regards, Radha Iyer Chairperson, Alumni Committee 2

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

NOSTALGIA’13

Nostalgia

SAMAVESH

E N

9 7 COMSTRAT

T S

ALUMNISCENCE

OUTREACH

ACHIEVERS 3

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….

Nostalgia O

n 23rd December, 2013, K.J.

Somaiya Institute of Management Studies and Research once again

opened its doors to host its flagship

cial media, everything was totally in sync with the theme for this year.

SIMSR. Now you know why this event holds a special significance in the SIMSR calendar - the overwhelming turnout it receives every

A large number of Alumni attended

year. The event commenced with

the event with their spouses and family

sports organized for the alumni fol-

annual alumni homecoming event,

with the registrations crossing 100. More

lowed by registration, campus tour

the

than 200 alumni, guests, faculty mem-

and a glance at what all the exclu-

bers, staff and students attended the

sive and non-exclusive committees

Shades of the Past, the theme for

event celebrating the spirit of conviviali-

of SIMSR had done in the past one

Nostalgia-2013 signified a look at

ty, connection with batch-mates, seniors,

year. The stalls were festooned with

what has gone by. From decorations

juniors as well as the current students of

various themes

ultimate

extravaganza

Nostalgia.

and dance themes to promotions on so-

relating to marketing, international

Mementos were distributed to felici-

business, retail etc. making it an inter-

tate the alumni of batch 1999 and

esting watch for the Alumni. Follow-

2000.

ing this was the Annual General Meet-

The following evening unfolded with

ing for the alumni committee mem-

left no stone unturned to make this

various cultural performances viz.

bers, alumni and the college manage-

event a grand success.

Bollywood, hip-hop, classical dances

ment to discuss and share the work

and a hilarious skit by present

The team promises to bring a big-

done by the committee so far and sug-

SIMSRites. The performances en-

ger and better event next year!

gestions to improve the same. The

thralled the audiences sitting in the

purpose was to further the bond be-

amphitheater. A dinner for the guests

Merry Christmas and a

tween our beloved alumni and their

followed by a DJ party gave a perfect

alma-mater.

ending to this eventful day.

As behind every successful event there is always a hardworking team, volunteers for Nostalgia’13

very Happy New Year!!

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

Imprints — Issue 3 Volume 3 ……………...……………………………………………………………………….

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….

Samavesh S

amavesh – The annual event which can best

be described as the meeting of minds, seasoned thought leaders of industry and the budding managers at SIMSR, took place on December 21st 2013. It opened with a session hosted by International Business Society @ SIMSR which witnessed the presence of stalwarts like Mr. MG

Parameshwaram,CEO FCB Ulka ; Mr. Dinesh Kumar, founder CBay Systems ; Mr. K. Rambhushan, Head M&A, Barclays Bank and Mr. Clarence Fernandes - India Representative, Rwanda Development Board. It began with the campus prayer and welcoming of

all

guests

Prof

Joshi,

Parameshwaram spoke over the trends and challenges in global communication for MNEs. He

shared his insights on how organizations choose between the strategies of Adopt – Adapt – Create when they make decisions regarding the communication for a brand. Mr Dinesh Kumar shared his views about importance of innovation in economic downturn and put forth examples explaining his points better. His thoughts were

K. Rambhushan threw light on the Investment climate in India

well received and appreciated. Then Mr. Clar-

as compared to the world and apprehensions of investors.

ence Fernandes walked everyone through the changed face of Rwanda from what it was 20 years ago. Through statistics and anecdotes he presented the strengths and opportunities of the African country. He was accompanied by Miss Winnie Umutesi, who is a Management Trainee

It was a highly interactive session with enthusiastic participa-

tion from the attendees. Each speaker brought with him wealth of knowledge regarding respective field and it certainly helped those in attendance. Prof CP Joshi conveyed the vote of thanks in the end of the session.

at Rwanda Development Board.

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

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Navikaran MarkYudh- The Marketing Plan Competition in association with Saraswat Bank, where a marketing plan to enhance the customer engagement and visibility of the brand was to be presented.

series of Online Competitions and

first day of Navikaran was marked

fun activities. To buzz out the ex-

with the final round of RanNiti- the

am stress, ‘Why Exams’- A pho-

Flagship Case Study event of Na-

tography competition was orga-

vikaran, in association with Castrol.

hopes, began the preparations for

nized. Chocolaty Moments were

The participants had to work on a case

Navikaran’13, the marketing fest

cherished with ‘Admataaz’- A Dig-

that revolved around the ‘Digital Mar-

of SIMSR, organized by Team In-

ital Poster making competition

keting and Monetization strategies of

terface. It was indeed a pleasure to

and TCR Moments, both in associ-

Castrol’. The event was a 3 stage

get associated with very reputed

ation with The Chocolate Room.

event wherein the participants had to

brands namely Castrol and Saras-

Diwali was made more colourful

wat Ban on board, as our Primary

and bright with the Rang De Diwa-

ith great enthusiasm and

Sponsors. With associate sponsorships from Buckets and Tuckets,

using Instagram! Marketing Acu-

9pea, The Chocolate Room, Lak-

men of participants was tested

me Salon and Desi Connect, Navikaran’13 reached a new Milestone of sponsorship worth Rs. 6

through Jigyasa - the online marketing quiz.

based on which 30 teams from Bschools across India were shortlisted. These teams then had to submit a presentation with the promotion strategies. For the final round (on-campus), the top 5 teams were shortlisted and these teams had to deliver their strate-

Navikaran’13 took a giant leap this

gies which would help Castrol in their

time as the event was a two-day

The build-up towards Navikaran’13

endeavour to create a larger footprint

affair with ‘marketing’ being the

began way before D-Day with a

in the digital space.

buzz word all over SIMSR. The

lakh.

li- A Photography competition

send a write up for initial selection,

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….

Both the winners and runners-up Our esteemed panel of

prizes were bagged by SIMSR.

judges comprised of Mr. Deven-

Mr. Avasthy, through the Tweet-

dranath Bangui, Brand Manager,

up communicated the importance

Castrol and our very own faculty,

of the social media in today’s

Prof.

competitive

Debraj

Ghoshal.

While

context

and

how

SIMS took the runners-up award,

brands today were leveraging the

SIMSR was adjudged the winners

same..Navikaran 2013, also wit-

of RaNiti’13.

nessed the launch of another event

An exclusive workshop on SoLo-

Mo- Social, Local and Mobile Marketing and SIMSR’s first ever ‘TWEET UP!!!’ was conducted by Mr.

Rahul

Avasthy,

Business

Head at Zapak Digital Entertainment

(Reliance

Entertainment

Digital). The event was a first of its kind and received a fabulous reception from all the participants. The Tweet-up Event was highly interactive, fun-filled and had lots of surprises for the participants.

that was sure to enthral all the marketing enthusiasts: MarkYudh - The Marketing Plan Competition in association with Saraswat Bank, where a marketing plan to enhance the customer engagement

and visibility of the brand was to

Srijan - The Graffiti Design Competition, in association with Buckets and Tuckets marked the culmination of

Navikaran’13. SIMSR’s Amphitheatre transformed in to a ‘Creative Hub’ witnessing over 35 teams busy blending colours and adding life to their creations. Winners were judged based on their creativity and innovative ideas. The Valedictory Function witnessed all the winners cherishing their awards thus concluding the fun filled journey of Navikaran’13.

be presented. The event witnessed a new level of ideation and entries were received from most of the top B-schools across the country out which the top 5 teams battled it out for the ultimate prize in the final (on campus) round.

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….

Comstrat

The aim of the case was to develop innovative communication strategies for a range of products falling under the Godrej Hair Color segment.

o you know the first ever case study

competition in the area of communications to be organized among management students in the country? Well ‘Comstrat’, a unique concept, now in its eighteenth year, was pioneered by DraftFcb+Ulka Advertising along with K.J. Somaiya Institute of Management Studies The uniqueness of Comstrat lies in the fact that unlike other case study competitions, which are in the field of general management/marketing/finance,

Comstrat is the only competition conducted in the area of advertising and communications. Past cases like that of Cadbury Schweppes, Marico Parachute, TVS, Philips, Indian Oil Corporation, Asian Paints, Tata Sky, Nokia C3 and Coke Burn, to name a few, have helped DraftFcb+Ulka develop "real-life" communication strategy case studies

Ms. Mahuya Chaturvedi (Managing Partner, Cogito Consult-

(based on actual market data) and has been instru-

ing) and Mr. Nitin Karkare (COO, DraftFcb+Ulka), judged

mental in the success and popularity of the compe-

the event. Mr. Kinjal Medh (COO, Cogito Consulting), the

tition amongst management circles.

brain behind the inception of Comstrat also graced the occa-

The event this year was organized on

sion with his presence.

the 7th December, 2013 in the customary host cam-

After an exhilarating round of presentations, the teams that

pus, KJ Somaiya, Mumbai. The teams that made it

topped the charts were – KJ Somaiya (Winners), IIM Banga-

to the finale this year were - JBIMS, IIM Banga-

lore (First Runners’ Up) and JBIMS (Second Runners’ Up).

lore, NL Dalmia, SIMSREE, NMIMS and KJ So-

The winners won a cash prize of Rs. 25000/- while the First

maiya. The case study provided was on Godrej Ha-

Runners’ Up received a cheque of Rs. 15000/-. In addition,

-ir Color. The aim of the case was to develop inno-

the winners as well as the participating teams also received

vative communication strategies for a range of

gift hampers from sponsors Nerolac, Zodiac, Tata Docomo,

products falling under the Godrej Hair Color seg-

ITC, Wipro and Godrej. The entire evening was covered by

ment.

Campaign India, the Media Partners for the event. Thus all the ingredients put correctly made this a resplendent event.

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….

Alumniscence -Day 1 basics, he touched upon a lot of aspects of finance like financial market, corporate finance, private equity, investment banking, capital market, risk management etc and also explained the inter-relationship between these concepts. He highlighted the importance of an entrepreneur in the ecosystem of corporations and that the entire system is a business of relationships. Apart from the financial aspects, he guided the students on ways to make the best out of their education.

n the morning of 14th December, 2013, SIMSR was

gratified to give to its students a session of ‘experience based learning’ as a part of the Alumni Committee’s initiative, Alumniscence - Guest Lecture Series. The lecture was

delivered by our esteemed alumnus, Mr Nirav Bhatt.

“

Mr. Nirav Bhatt is presently working in IDFC Securities Ltd. In the past he has worked as the Senior Sales Associate at Anand Rathi Securities. He passed out from SIMSR in 2007 and has also worked with other well known organizations such as J P Morgan, prior to this. His skills and expertise lie in the areas of Equity Research, Investments, Financial Modelling, Equity Validation, Credit Analysis and Strategy. The session started with Mr Nirav Bhatt asking the students questions so as to understand their background and their curiosity as far as a career in Finance is concerned. Realizing the confusion in the minds of students, he motivated them by saying that it is their time to dream and that they should not be afraid to dream big. Starting from the very

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….

Alumniscence-Day 2 T

There was a lot of interaction between the stu-

ture for the Communication students of SIMSR on 16th

all the questions.

he Alumni Committee of SIMSR hosted a guest lec-

November on an importance of Consumer Insight in designing Marketing Campaigns. The Lecture was con-

ducted by our esteem Alumni, Mr Satish Menon, MMS batch of 1995-97. He is presently working in Bristol Myers Squibb( a reputed Pharma Company), at the position of Associate Director – Marketing. He has a rich

dents and the alumni during as well as post the

lecture and Mr. Satish provided apt answers to

We also discussed a live project on consumer insight in health insurance sector which helped the students get 100% clarity on the subject. He also shared his own experience in gaining insights for two Pharma products.

experience of over 15 years in Marketing and Advertis-

The Deep knowledge on Consumer Insights

ing predominately in the Pharma Sector.

that the students gained in the two hours of the

He began with sharing his career and the choices he

session was appreciated by one and all present

made post his graduation in SIMSR. He narrated his ex-

in the session. And to everyone’s surprise the

periences in a beautifully beaded story which caught eve-

session was houseful.

ryone attention. He carried out an interesting activity to

We on behalf of PG communications Batch

introduce the topic of discussion, Consumer Insight, en-

Thank Mr. Satish for such and Insightful ses-

gaging two volunteers to share their experiences where

sion on Consumer Insight.

they had to convince someone in favor of their needs. Post this activity he continued going deeper in the subject and explained the difference between different types of insights and the ways to acquire them. In the process he discussed many case studies to explain the subject

better. We also discussed a live project on consumer insight in health insurance sector which helped the students get 100% clarity on the subject. He also shared his own ex-

perience in gaining insights for two Pharma products.

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….

Outreach A

The conversation then moved on to ‘Work life Balance’. Her view was to develop and nurture a hobby along with the work.

s a student of SIMSR how many of us actual-

ly catch the drift that we are in a B-School with tomorrow’s leaders. Truthfully very few, but when we see our Alumni doing so exceptionally well, it then dawns upon us that once

upon a time they were also students like us. In fact we have more opportunities and facilities than they ever had. Hence, on behalf of SIMSR, the Alumni committee has taken up a new initiative called “Outreach” to appreciate the work done and milestones achieved by our Alumni. Thr ough ‘Outreach’ we aim to build relations with the alumni by meeting and interacting with them along with gifting them a token of appreciation.

petencies ,in all possible related areas of interest, contributing positively to the growth of the organization, apart from the allotted work, acquiring information about the domain structure of your field in other similar organizations and not succumbing to the negativity or stress and allowing it to affect your work performance. Instead

In a first, we had the opportunity to meet our 1989 batch

working hard to overcome it were some of the insights shared by

alumnus Mr. Ramesh Devnani, Vice President, Blue Star.

Ms. Kamath, based on her experience, to guide the juniors in their

We discussed about the current happenings of college and

career post MBA.

numerous events conducted by ALCOM all year round. He showed keen interest to be a part of some of the ALCOM

The conversation then moved on to ‘Work life Balance’. Her view

activities. Mr Devnani warmly shared his industry experience

was to develop and nurture a hobby along with the work. Addition-

and provided insights to take our Committee to higher skies.

ally devise a roadmap to your career and assess your goals at regular intervals to strike a balance between professional and personal life.

The next Outreach took place with Ms. Vidya Kamath, Vice

She also threw light on how companies are implementing gender

President of Payments and Cash Department of HSBC,

equality measures and encouraging more women to climb up the

The informal session began with Ms. Kamath enquiring about

corporate ladder. The session ended with Ms. Kamath promising to

the college, alumni committee initiatives and appreciated our

be back to college – not as a student, but as a guide and mentor. A

initiative to reach out to alumni through “Outreach”.

gift was presented to her as a token of appreciation on behalf of our

She took us to a walk down memory lane – year 1992, the time when our college was a two storied building Those were the days when the out-station students were accommodated in the Engineering Hostels or outside campus and the MBA

college. The discussion, then moved on to the present day about how on her recent visit to the campus in 2011, she was amazed by the drastic changes in the college infrastructure as also the facilities like hostel, Internet Connections and so on.

course comprised only two MMS classes with 60 students

Apart from Mumbai, it was indeed a great pleasure for us to meet 2

each .

alumni Mr Saurabh Sureka and Mr Ritesh Jain–alumni of 2007

Ms. Kamath shared with us her career experiences in differ-

batch during our Outreach initiative in Kolkata.

ent companies, right from her stint with BNP Paribas to

Both the ‘Outreach’ experiences were highly edifying and engaging

HSBC. Acquiring a sound knowledge about the basics, gain-

and we look forward to more of such endeavors in the offing.

ing expertise in your area of interest, improving your com-

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

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Achievements-by Simsr Students 1.

Rusi Midi Centre of Excellence -Organized by Tata Steel - 1st Prize Participants-Roshan Singh Nagi (PGDM 2012-14)

Events at IES Fallstudie- Case study Competition - 1st Prize Participants— Bhavin Satra (PGDM-FS 13-15) & Monysh Bandeally( PGDM FS 2013-15)

Kouizonomics- Business Quiz - 1st Prize Participants— Bhavin Satra (PGDM-FS 13-15) & Monysh Bandeally( PGDM FS 2013-15) Presentazione- On Shot presentation - 1st Prize Participants-Bhavin Satra (PGDM-FS 13-15),Monysh Bandeally( PGDM FS 2013-15)& Saona Bhattacharya(PGDM FS 13-15) War of Words-- Debate competition—Runners up Participants- Bhavin Satra (PGDM-FS 13-15),Monysh Bandeally( PGDM FS 2013-15)& Saona Bhattacharya(PGDM FS 13-15) ‘Cluster Development- Marketing Strategies and Success Stories’ - 1st Prize Participants-Vispi Adajania, Kapil Kothari and Yash Goradia ( MMS-A) 3.

Zero One Infinity at Ahvan'13 –IIM Indore - 1st Prize

Participants- Ankit Rote (PGDM - A) & Pravin Bokil (PGDM - B) 4.

Perspective 2013 organized by Nirma Institute of Management - 3rd place Participants - Saona Bhattacharya,Monysh Bandeally,Sayali Bhanage,Shrey Shetty(PGDM-FS)

PehlaJob Marketing Plan Contest -organized by Pehla Job - 1st Prize Participants - Chetan Dua(PGDM), Anurag Yelkur(PGDM),Soviljot Singh Behl (PGDM)

Engagement & brand building communication competition—organized by Marico - Best Entry Award Participants- Ankit Parmanandka(PGDM), Shardul Raut(PGDM-Communications)

Top 77 inclusive innovators of India(Report) - organized by Deloitte - Featured in the report Participants- Harshit Bora (PGDM-RM)

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH

Imprints — Issue 3 Volume 3 ……….……………………………………………………………………………………………………………….

IMPRINTS TEAM

CONTRIBUTORS

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SAINA –9920551370



TANVI



RIMA –9819545243

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JAI

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SRABANA -9769079620



MINAL



GULSHAN -9860699431

If you are interested to write any article for Imprints, mail us at alcom.simsr@somaiya.edu.We will be glad to have your valuable contribution.

KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH