Harsco identity standards chapter 5 marketing literature by Gulzar Hussain

5.1

Introduction

5.2

Branding

5.3

Color

5.4

Printing

5.5.1

Brochure Front Cover

5.5.2

Brochure Front Cover – Landscape

5.6.1

Brochure Back Cover

5.6.2

Brochure Back Cover – Landscape

5.7.1

Brochure Page Grid

5.7.2

Brochure Page Grid – Basic

5.7.3

Brochure Page Grid – Landscape

5.7.4

Brochure Page Grid Usage

5.7.5

Brochure Page Grid Usage – Landscape

5.8.1

Flyer Front Cover

5.8.2

Flyer Back Cover Grid

5.8.3

Flyer Back Cover Grid Usage

5.9.1

ISO Brochure Front Cover

5.9.2

ISO Brochure Front Cover – Landscape

5.10.1

ISO Brochure Back Cover

5.10.2

ISO Brochure Back Cover – Landscape

5.11.1

ISO Brochure Page Grid

5.11.2

ISO Brochure Page Grid – Basic

5.11.3

ISO Brochure Page Grid – Landscape

5.11.4

ISO Brochure Page Grid Usage

5.11.5

ISO Brochure Page Grid Usage – Landscape

5.12.1

ISO Flyer Front Cover

5.12.2

ISO Flyer Back Cover Grid

5.12.3

ISO Flyer Back Cover Grid Usage

5.13.1

ISO Small Brochure Front Cover

5.13.2

ISO Small Brochure Back Cover

5.13.3

ISO Small Brochure Page Grid

5.13.4

ISO Small Brochure Page Grid Usage

5.14

Marketing Literature Examples

Marketing Literature

Literature is an important vehicle in the promotion of the Harsco identity. It provides an opportunity to clearly define the core ideology and unique value propositions of Harsco and our operations directly to our customers.

Version Date: 2010-04

Marketing Literature

5.1

Introduction

It is therefore vital to establish a distinctive and consistent style for all literature. This section outlines in detail the framework for the creation and production of all major literature

formats. It includes a comprehensive set of grids that have been designed to accommodate all content requirements with consistency as well as flexibility. Approval by the appropriate division marketing manager is required before production of marketing literature.

There are two branding treatments for marketing literature. All corporate brochures should feature the Harsco corporate logotype, and all business group brochures should feature their respective Harsco business group signature.

Marketing Literature

5.2

Branding

Guidelines for the application of branding on corporate literature are the same as those for business group literature. Examples of corporate literature can be found on pages 5.14.1â&#x20AC;&#x201C;5.14.16.

1x Corporate logotype

38x

4x 1.5x

1.5x

4x Business group signature

Version Date: 2010-04

Marketing Literature

5.3

Color

The adaptable grids provided in this manual facilitate production of a wide range of design layouts for marketing literature. Consistent use of Harsco Blue (equivalent to Pantone Matching SystemÂŽ PMS 300 Blue) will reinforce

Version Date: 2010-04

the relationship among Harsco business groups. Harsco Blue should be used on covers whenever possible. Harsco Blue must be used on Harsco Infrastructure literature covers.

To ensure consistency of presentation, all literature must follow specific print specifications. Color brochures must be printed in five colors: CMYK and Harsco Blue. Single-color brochures must be printed only in black.

Version Date: 2010-04

Marketing Literature

5.4

Printing

Paper should be a brilliant white stock with a smooth finish. The cover on all brochures must have a matte finish. This should be achieved through the use of a matte laminate (preferred) or a matte varnish.

Due to the wide variety of brochures produced, the weight of paper used should be chosen to suit the function of the brochure.

Marketing Literature

5.5.1

Brochure Front Cover

28p

17p

Area 1

Area 2

54p

Area 3 6p

Shown at 60% of actual size

2p6

Cover Dimensions 8.5" x 11" Area 1 Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 6p from the spine.

12p

2p6

Area 2 Images and small panels of background color (to carry brochure title) can extend into this area from Area 1. Area 3 The logo area must not be encroached upon by Area 1 or Area 2 and must retain a white background.

See pages 5.14.1 to 5.14.16 for examples. Version Date: 2010-04

Marketing Literature

5.5.2

Brochure Front Cover â&#x20AC;&#x201C; Landscape

Area 1

Area 2

43p

17p

39p

Shown at 60% of actual size

2p6

12p

2p6

Area 3 Cover Dimensions 11" x 8.5" Area 1 Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 6p from the spine.

See pages 5.14.1 to 5.14.16 for examples. Version Date: 2010-04

Marketing Literature

5.6.1

Brochure Back Cover

34p

11p

Area 4

54p

Phone: 000.000.0000 Fax: 000.000.0000 Web Address

ÂŠ 2010 Harsco Corporation

Business Group Name Address line 1 Address line 2 Address line 3 Address line 4 Address line 5 Zip code

2p6

Cover Dimensions 8.5" x 11" Business Group Name Univers 65 Bold, 7/9pt, black Address Details Univers 45 Light, 7/9pt, black

Shown at 60% of actual size

12p

Area 4 Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area of 6p from the spine. The design treatment should reflect that of the front cover.

This area is optional as the back cover can have an overall white background.

The type baseline is positioned 0p6 from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 1p from the spine.

Univers 45 Light, 5.5pt, PMS 300 Right edge of copyright statement hangs 12p from the bottom page trim.

See pages 5.14.1 to 5.14.16 for examples. Version Date: 2010-04

Marketing Literature

5.6.2

Brochure Back Cover – Landscape

Area 4

49p

17p

39p

Business Group Name Address line 1 Address line 2 Address line 3 Address line 4 Address line 5 Zip code

Phone: 000.000.0000 Fax: 000.000.0000 Web Address

12p

Shown at 60% of actual size Copyright Statement

Cover Dimensions 8.5" x 11" Business Group Name Univers 65 Bold, 7/9pt, black Address Details Univers 45 Light, 7/9pt, black

This area is optional as the back cover can have an overall white background.

The type baseline is positioned 0p6 from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 1p from the spine.

Univers 45 Light, 5.5pt, PMS 300 Right edge of copyright statement hangs 12p from the bottom page trim.

See pages 5.14.1 to 5.14.16 for examples. Version Date: 2010-04

5p6

42p6

Marketing Literature

5.7.1

Brochure Page Grid

6p 3p6

12p

8p6

44p6

3p6 3p6

13p6 2p

13p6 1p

13p6

5p6

Shown at 40% of actual size

This grid should be used for product brochures that must accommodate a wide variety of text and image sizes. Page Dimensions 8.5" x 11"

Version Date: 2010-04

5p6

42p6

Marketing Literature

5.7.2

Brochure Page Grid â&#x20AC;&#x201C; Basic

6p 3p6

3p6

57p

3p6 3p6

13p6 2p

13p6 1p

13p6

Shown at 40% of actual size

This grid can be used for user guides that have a more technical content and require more space for text and images. Page Dimensions 8.5" x 11"

Version Date: 2010-04

5p6

Marketing Literature

5.7.3

Brochure Page Grid – Landscape

57p6

3p 3p6

12p

8p6

29p6

5p6

3p6 3p6

18p6

Left page Shown at 40% of actual size

57p6

3p6

5p6

3p6 8p6

29p6

5p6

3p6 3p6

18p6

18p6 1p

Right page Shown at 40% of actual size

Version Date: 2010-04

18p6 1p

3p6 2p

Color Tab

Page Title Area

Marketing Literature

5.7.4

Brochure Page Grid Usage

Optional Gray Panel

Position and style of page title

Product Title Area or Supporting Text Area

Position A

Position B

Position and style of supporting information

Dolo quia nos sa dolor secte inverae in repel ma ad qui doleseq uaestecusame nonserro consediatem archil ea comnis conecestem. Ovitium repuditam endaepel ilique se accaborepre dolut omniendel et planit aspid molorum.

Shown at 40% of actual size Main Body Text

Formatting of text and images within threecolumn grid for product brochures. Page Dimensions 8.5" x 11" Color Tab A color tab is specified to highlight page titles. It should be placed in the top corner of all left or right pages that include titles. Color should match cover. Page Title Area Initial title: Univers 65 Bold, 14–24pt Supporting information: Univers 45 Light, 12–18pt Optional Gray Panel Area used for supporting text. Background prints 20% tint of black.

Caption

Product Title Area or Supporting Text Area Product title: Univers 45 Light, 18–28pt Supporting text: Univers 45 Light, 10–12pt Titles can start from either position A or B depending on length and size. Main Body Text Utilizes the column grid as illustrated, including combining different grid columns on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right. Text headings are Univers 65 Bold, with point size to match main body text. Any color can be used for text headings, but should complement color style of page.

Images

Captions Always appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 8/12pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 3p onto the adjacent page. Background color should match cover color. Images Use the three-column grid in the same way as the main body text; images can be any size as long as they extend to any three widths shown and are not positioned outside grid columns.

Body text should generally be black or dark gray. Text may not be positioned outside grid columns. Page numbers are Univers 45 Light, 8pt.

See pages 5.14.1 to 5.14.16 for examples. Version Date: 2010-04

Color Tab

Marketing Literature

5.7.5

Brochure Page Grid Usage – Landscape

Page Title Area

Position and style of page title

Position and style of supporting information

Gulosus ossifragi Infeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii. Gulosus ossifragi Infeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii. Gulosus ossifragi Infeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis matrimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.

Left page Shown at 40% of actual size Main Body Text

Formatting of text and images within threecolumn grid for product brochures. Page Dimensions 11" x 8.5" Color Tab A color tab is specified to highlight page titles. It should be placed in the top corner of all left or right pages that include titles. Color should match cover. Page Title Area Initial title: Univers 65 Bold, 14–24pt Supporting information: Univers 45 Light, 12–18pt

Version Date: 2010-04

Main Body Text Utilizes the column grid as illustrated, including combining different text column widths on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right. Text headings are Univers 65 Bold, with point size to match main body text. Any color can be used for text headings, but should complement color style of page. Body text should generally be black or dark gray. Text may not be positioned outside grid columns. Page numbers are Univers 45 Light, 8pt.

Optional Gray Panel

Marketing Literature

5.7.5

Brochure Page Grid Usage – Landscape

Product Title Area or Supporting Text Area

Position A

Position B

Right page Shown at 40% of actual size Caption

Images

Formatting of text and images within threecolumn grid for product brochures. Page Dimensions 11" x 8.5" Optional Gray Panel Area used for supporting text. Background prints 20% tint of black. Product Title Area or Supporting Text Area Product title: Univers 45 Light, 18–28pt Supporting text: Univers 45 Light, 10–12pt Titles can start from either position A or B depending on length and size.

Version Date: 2010-04

Captions Always appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 10/18pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 3p onto the adjacent page. Background color should match cover color. Images Use the three-column grid in the same way as the main body text; images can be any size as long as they extend to any three widths shown and are not positioned outside grid columns.

Marketing Literature

5.8.1

Flyer Front Cover

28p

17p

Area 1

Area 2

54p

Area 3 6p

Shown at 60% of actual size

2p6

Flyer Dimensions 8.5" x 11" Area 1 Maximum area for background color, main headline and images. This area is fixed vertically but can be reduced horizontally to a minimum area 6p from the spine.

12p

2p6

Area 2 To be used for bullet points or additional/ highlighted text only â&#x20AC;&#x201C; no images to be positioned in this area. Area 3 The logo area must not be encroached upon by Area 1 or Area 2 and must retain a white background.

See pages 5.14.1 to 5.14.16 for examples. Version Date: 2010-04

5p6

Marketing Literature

5.8.2

Flyer Back Cover Grid

42p6

3p 3p6

8p6

12p

44p6

2p 7p6 5p6 3p6

13p6

13p6 1p

Shown at 60% of actual size Flyer Dimensions 8.5" x 11"

Version Date: 2010-04

Marketing Literature

5.8.3

Flyer Back Cover Grid Usage

Color Tab

Position and style of page title

Page Title Area

Position and style of supporting information

Main Body Text

Images

Address and Contact Area

Shown at 60% of actual size

Flyer Dimensions 8.5" x 11" Color Tab Must match color used on the front cover Page Title Area Initial title: Univers 65 Bold, 14–24pt Supporting information: Univers 45 Light, 12–18pt Main Body Text Utilizes the column grid as illustrated, including combining different text column widths on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right. Version Date: 2010-04

Text headings are Univers 65 Bold, with point size to match main body text. Any color can be used for text headings, but should complement color style of page. Body text should generally be black or dark gray. Text may not be positioned outside grid columns. Images Use the three-column grid in the same way as the main body text; images can be any size as long as they extend to any three widths shown and are not positioned outside grid columns.

Copyright Statement © 20XX Harsco Corporation Univers 45 Light, 5.5pt, PMS 300 Right edge of copyright statement hangs 7p6 from the bottom page trim. The type baseline positioned 1p from left page trim. Address and Contact Area Background prints 30% tint of black. Address and contact details are Univers 45 Light with Univers 65 Bold used for divisional name only. Maximum size is 12pt. Contact text must adhere to grid column widths and be positioned at least 1p6 from bottom page trim.

25mm

Marketing Literature

5.9.1

ISO Brochure Front Cover

115mm

70mm

Area 1

Area 2

250mm

Area 3 22mm

25mm Shown at 60% of actual size

50mm 10mm

Cover Dimensions 210mm x 297mm Area 1 Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 25mm from the spine.

10mm

See pages 5.14.1 to 5.14.16 for examples. Version Date: 2010-04

Marketing Literature

5.9.2

ISO Brochure Front Cover â&#x20AC;&#x201C; Landscape

Area 1

25mm

Area 2

202mm

70mm

163mm

22mm

25mm

Shown at 55% of actual size

50mm 10mm

10mm Area 3

Cover Dimensions 297mm x 210mm Area 1 Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 25mm from the spine.

See pages 5.14.1 to 5.14.16 for examples. Version Date: 2010-04

Marketing Literature

5.10.1

ISO Brochure Back Cover

45mm

140mm

25mm

Area 4

250mm

Phone: 00.0000.000000 Fax: 00.0000.000000 Web Address

22mm

ÂŠ 2010 Harsco Corporation

Business Group Name Address line 1 Address line 2 Address line 3 Address line 4 Address line 5 Post code

25mm

Shown at 55% of actual size

50mm 10mm

Cover Dimensions 210mm x 297mm Business Group Name Univers 65 Bold, 7/9pt, black Address Details Univers 45 Light, 7/9pt, black

Area 4 Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area of 25mm from the spine. The design treatment should reflect that of the front cover.

This area is optional as the back cover can have an overall white background.

The type baseline is positioned 2mm from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 1p from the spine.

Univers 45 Light, 5.5pt, PMS 300 Right edge of copyright statement hangs 47mm from the bottom page trim.

See pages 5.14.1 to 5.14.16 for examples. Version Date: 2010-04

Marketing Literature

5.10.2

ISO Brochure Back Cover – Landscape

Area 4

227mm

70mm

163mm

Business Group Name Address line 1 Address line 2 Address line 3 Address line 4 Address line 5 Post code

Phone: 00.0000.000000 Fax: 00.0000.000000 Web Address

22mm

47mm

25mm

50mm 10mm Copyright Statement

Shown at 55% of actual size

Cover Dimensions 297mm x 210mm Business Group Name Univers 65, 7/9pt, black Address Details Univers 45 Light, 7/9pt, black

This area is optional as the back cover can have an overall white background.

The type baseline is positioned 2mm from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 4mm from the spine.

Univers 45 Light, 5.5pt, PMS 300 Right edge of copyright statement hangs 47mm from the bottom page trim.

See pages 5.14.1 to 5.14.16 for examples. Version Date: 2010-04

23mm

176mm

Marketing Literature

5.11.1

ISO Brochure Page Grid

22mm 15mm

48mm 33mm

22mm

205mm

15mm 56mm 15mm

56mm 4mm

Shown at 40% of actual size

56mm 4mm

22mm

11mm

This grid should be used for product brochures that must accommodate a wide variety of text and image sizes. Page Dimensions 210mm x 297mm

Version Date: 2010-04

23mm

176mm

Marketing Literature

5.11.2

ISO Brochure Page Grid â&#x20AC;&#x201C; Basic

22mm

15mm 56mm 15mm

56mm 4mm

Shown at 40% of actual size

56mm 4mm

11mm

This grid can be used for user guides that have a more technical content and require more space for text and images. Page Dimensions 210mm x 297mm

Version Date: 2010-04

Marketing Literature

5.11.3

ISO Brochure Page Grid – Landscape 11mm

263mm

23mm

15mm 48mm 33mm

15mm

125mm

22mm

15mm 85mm

85mm 4mm

15mm

85mm 4mm

Left page Shown at 40% of actual size

11mm 263mm

23mm

15mm 33mm

15mm

125mm

22mm

15mm 85mm

11mm

85mm 4mm

Right page Shown at 40% of actual size

Version Date: 2010-04

85mm 4mm

15mm

Color Tab

Page Title Area

Marketing Literature

5.11.4

ISO Brochure Page Grid Usage

Optional Gray Panel

Position and style of page title

Product Title Area or Supporting Text Area

Position A

Position B

Position and style of supporting information

Shown at 40% of actual size Main Body Text

Formatting of text and images within threecolumn grid for product brochures. Page Dimensions 210mm x 297mm Color Tab A color tab is specified to highlight page titles. It should be placed in the top corner of all left or right pages that include titles. Color should match cover. Page Title Area Initial title: Univers 65 Bold, 14–24pt Supporting information: Univers 45 Light, 12–18pt Optional Gray Panel Area used for supporting text. Background prints 20% tint of black.

Caption

Product Title Area or Supporting Text Area Product title: Univers 45 Light, 18–28pt Supporting text: Univers 45 Light, 10–12pt Titles can start from either position A or B depending on length and size. Main Body Text Utilizes the column grid as illustrated, including combining different text column widths on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right. Text headings are Univers 65 Bold, with point size to match main body text. Any color can be used for text headings, but should complement color style of page.

Images

Captions Always appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 8/12pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 11mm onto the adjacent page. Background color should match cover color. Images Use the three-column grid in the same way as the main body text; images can be any size as long as they extend to any three widths shown and are not positioned outside grid columns.

Body text should generally be black or dark gray. Text may not be positioned outside grid columns. Page numbers are Univers 45 Light, 8pt. See pages 5.14.1 to 5.14.16 for examples.

Version Date: 2010-04

Color Tab

Marketing Literature

5.11.5

ISO Brochure Page Grid Usage – Landscape

Page Title Area

Position and style of page title

Position and style of supporting information

Left page Shown at 40% of actual size Main Body Text

Formatting of text and images within threecolumn grid for product brochures. Page Dimensions 297mm x 210mm Color Tab A color tab is specified to highlight page titles. It should be placed in the top corner of all left or right pages that include titles. Color should match cover. Page Title Area Initial title: Univers 65 Bold, 14–24pt Supporting information: Univers 45 Light, 12–18pt

Version Date: 2010-04

Optional Gray Panel

Marketing Literature

5.11.5

ISO Brochure Page Grid Usage – Landscape

Product Title Area or Supporting Text Area

Position A

Position B

Right page Shown at 40% of actual size Caption

Images

Version Date: 2010-04

Captions Always appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 8/12pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 11mm onto the adjacent page. Background color should match cover color. Images Use the three-column grid in the same way as the main body text; images can be any size as long as they extend to any three widths shown and are not positioned outside grid columns.

Marketing Literature

5.12.1

ISO Flyer Front Cover

115mm

25mm

70mm

Area 1

Area 2

250mm

Area 3 22mm

25mm

Shown at 55% of actual size

50mm 10mm

Flyer Dimensions 210mm x 297mm Area 1 Maximum area for background color, main headline and images. This area is fixed vertically but can be reduced horizontally to a minimum area 25mm from the spine.

10mm

See pages 5.14.1 to 5.14.16 for examples. Version Date: 2010-04

Marketing Literature

5.12.2

ISO Flyer Back Cover Grid 11mm

176mm

23mm

15mm

48mm 33mm

22mm

198mm

7mm 29mm

22mm

15mm 8mm

56mm

56mm 4mm

Shown at 55% of actual size Flyer Dimensions 210mm x 297mm

Version Date: 2010-04

Marketing Literature

5.12.3

ISO Flyer Back Cover Grid Usage

Color Tab

Position and style of page title

Page Title Area

Position and style of supporting information

Main Body Text

Images

Address and Contact Area

Shown at 55% of actual size

Flyer Dimensions 210mm x 297mm Color Tab Must match color used on the front cover Page Title Area Initial title: Univers 65 Bold, 14–24pt Supporting information: Univers 45 Light, 12–18pt Main Body Text Utilizes the column grid as illustrated, including combining different text column widths on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right.

Version Date: 2010-04

Copyright Statement © 20XX Harsco Corporation Univers 45 Light, 5.5pt, PMS 300 Right edge of copyright statement hangs 29mm from the bottom page trim. The type baseline positioned 4mm from left page trim. Address and Contact Area Background prints 30% tint of black. Address and contact details are Univers 45 Light with Univers 65 Bold used for divisional name only. Maximum size is 12pt. Contact text must adhere to grid column widths and be positioned at least 5mm from bottom page trim.

20mm

Marketing Literature

5.13.1

ISO Small Brochure Front Cover

80mm

48mm

Area 1

Area 2

166mm

Area 3 22mm

22mm

Shown at 70% of actual size

36mm 6mm

Cover Dimensions A5â&#x20AC;&#x201A; 148mm x 210mm Area 1 Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 20mm from the spine.

Version Date: 2010-04

6mm

Marketing Literature

5.13.2

ISO Small Brochure Back Cover

48mm

100mm

Area 4

166mm

Phone: 00.0000.000000 Fax: 00.0000.000000 Web Address

22mm

Business Group Name Address line 1 Address line 2 Address line 3 Address line 4 Address line 5 Post code

22mm

36mm

20mm

6mm Shown at 70% of actual size

Cover Dimensions A5 210mm x 297mm Business Group Name Univers 65 Bold, 7/9pt, black Address Details Univers 45 Light, 7/9pt, black

Version Date: 2010-04

This area is optional as the back cover can have an overall white background.

The type baseline is positioned 2mm from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 1p from the spine.

Univers 45 Light, 5.5pt, PMS 300 Right edge of copyright statement hangs 47mm from the bottom page trim.

23mm

176mm

Marketing Literature

5.13.3

ISO Small Brochure Page Grid

22mm 12mm

48mm 28mm

17mm

136mm

12mm 59mm 12mm

Shown at 40% of actual size

59mm 4mm

17mm

9mm

This grid should be used for product brochures that must accommodate a wide variety of text and image sizes. Page Dimensions 148mm x 210mm

Version Date: 2010-04

Marketing Literature

5.13.4

ISO Small Brochure Page Grid Usage

Page Title Area

Color Tab

Position and style of page title

Position and style of supporting information

Shown at 55% of actual size Main Body Text

Formatting of text and images within three column grid for product brochures. Page Dimensions 148mm x 210mm Color Tab A color tab is specified to highlight page titles. It should be placed in the top corner of all left or right pages that include titles. Color should match cover. Page Title Area Initial title: Univers 65 Bold, 14â&#x20AC;&#x201C;24pt Supporting information: Univers 45 Light, 12â&#x20AC;&#x201C;18pt

Version Date: 2010-04

Caption

Images

Captions Always appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 8/12pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 11mm onto the adjacent page. Background color should match cover color. Images Use the three-column grid in the same way as the main body text; images can be any size as long as they extend to either width shown and are not positioned outside grid columns.

Marketing Literature

5.14.1

Corporate Brochure Example Example of front cover using a Harsco Blue color panel in the full width of Area 1 and a single image across Area 1 and Area 2.

POSITION AND STYLE OF BROCHURE TITLE Position and style of supporting line

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Marketing Literature

5.14.2

Corporate Brochure Example Example of front cover using a Harsco Blue color panel in the minimum width of Area 1 and a single image across Area 1 and Area 2.

POSITION AND STYLE OF BROCHURE TITLE Position and style of supporting line

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Marketing Literature

5.14.3

Corporate Brochure Example Example of back cover using a Harsco Blue color panel in the minimum width of Area 4.

Phone: 000.000.0000 Fax: 000.000.0000 Web Address

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ÂŠ 2010 Harsco Corporation

Harsco Corporation Address line 1 Address line 2 Address line 3 Address line 4 Address line 5 Zip code

Marketing Literature

5.14.4

Business Group Brochure Example Example of front cover using a Harsco Blue color panel with a large image in the full width of Area 1 and a smaller image in Area 2.

POSITION AND STYLE OF BROCHURE TITLE Position and style of supporting line

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Marketing Literature

5.14.5

Business Group Brochure Example Example of front cover using a single large image in the full width of Area 1.

POSITION AND STYLE OF BROCHURE TITLE Position and style of supporting line

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Marketing Literature

5.14.6

Business Group Brochure Example Example of front cover using a Harsco Blue color panel and four small images in Area 1.

POSITION AND STYLE OF BROCHURE TITLE Position and style of supporting line

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Marketing Literature

5.14.7

Business Group Brochure Example Example of front cover using a Harsco Blue color panel in the full width of Area 1 and a single large image across Area 1 and Area 2.

POSITION AND STYLE OF BROCHURE TITLE Position and style of supporting line

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Version Date: 2010-04

Marketing Literature

5.14.8

Business Group Brochure Example Example of back cover using a Harsco Blue color panel in the full width of Area 4.

Phone: 000.000.0000 Fax: 000.000.0000 Web Address

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Version Date: 2010-04

ÂŠ 2010 Harsco Corporation

Business Group Name Address line 1 Address line 2 Address line 3 Address line 4 Address line 5 Zip code

Marketing Literature

5.14.9

Business Group Brochure Example Example of plain white back cover featuring no background color panel.

Phone: 000.000.0000 Fax: 000.000.0000 Web Address

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Version Date: 2010-04

ÂŠ 2010 Harsco Corporation

Business Group Name Address line 1 Address line 2 Address line 3 Address line 4 Address line 5 Zip code

Marketing Literature

5.14.10

Business Group Brochure Example Example of landscape front cover using a single image in the full width of Area 1 and a Harsco Blue color panel across Area 1 and Area 2.

POSITION AND STYLE OF BROCHURE TITLE

Position and style of supporting line

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Marketing Literature

5.14.11

Business Group Brochure Example Example of a landscape back cover using a single image in the full width of Area 4.

Phone: 000.000.0000 Fax: 000.000.0000 Web Address

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Version Date: 2010-04

ÂŠ 2010 Harsco Corporation

Business Group Name Address line 1 Address line 2 Address line 3 Address line 4 Address line 5 Zip code

Marketing Literature

5.14.12

Business Group Brochure Example Example of interior spread for inside front cover using Harsco Blue (color and style should match front cover) and page one using three-column grid.

Position and style of page title

Position and style of supporting information

Infeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere aquae. Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis matrimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.

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Marketing Literature

5.14.13

Business Group Brochure Example Example of typical interior spread featuring the use of images, caption and optional gray panel for supporting text.

Position and style of page title Position and style of supporting information

Et qui nus andam eici dendam et denda dem faccum eari omnia doloreprem. Luptaque et ea dolupta estiumquis a vent. Ficid quatem estis aute nisto eostintibus comnimendam estis quam que nihitam que sus exceptia que voluptatque consed que aut exero bea velique consero et pos vellupi enducitatia que nonecus nihit, ut apit voluptatus. Giam et eos es minto que consend igniste mporiatur, si uta quia que veliberro tecerum quas sae comnitat haribea sus, qui corectio. Quam que evera volorem cum. Efugiteum Quundae Vitas Andae corum ipsam qui cusci nobitatunon re, voluptae molessitae. Ovitium repuditam endaepel ilique oditibus culpari asimentis sunto ommolorem. Neque evel ma idic totas quatium nis sise acc aborepre dolut omniendel et planit aspid molorum audania nisciis natis et odit, quis acestor emquis autate voluptat quam res volo tem quae. Gendem aut voloreici utatem volore simus dolore sit, cusam di dis as asperit everibusci dolupta sum quodite nihitas expe nes que volupta ssequae nis dolectae nis con pore nis ea simpere nimperibusmo.

Consed Exereritis Aitem rem volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga.

Gendem aut voloreici utatem volore simus dolore sit, cusam di dis as asperit everibusci dolupta sum quodite nihitas expe nes que volupta ssequae nis dolectae nis con pore nis ea simpere nimperibus molorerspid et utem.

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Dis ipsam, ut volor sumendicia cus ut harcimpedi dent ipsame rest pa quia nis et vendend untur, conem quiatum nulpa nos volesto ium et qui aliquae dolupta tiatem quam am faccusa conecto molorep udaesequia que nonsecum ut fugianimaio mil iducim harum, quundig enecte aut oditatem qui ati aut landae sitatin ciundunt aute sunt adis molo tem.

Luptas esequis mo ea voloria verum sin res magniendus. Occus quia volupti dolupti onemporro volest eum corum vent alibus, sequam, nemos exceren ihilibea sunt dolupta quibus si recto quo occatem accus aut volores ea simusci isquuntur sundes alicipsam, nonsequ iderore rsperit ationsed maximperia. Viende Nodusda quate oditios ditatur eheniet que doluptati assi sum ullant ma voluptas iniscienda quos es acculluptam autecte nobs ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeliquo et ommolupti alia sande. Revolectur aut re mos alita dolorepero eaqui net qui quam rest, inverchit lit est, consecerior sam volorat volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga.

Plorerspid et utem. Rio berchil ipidesti te nati comnihi llabo. Uciat quibus ratum fuga. Et rem acescid quodipsanis estin comnisque nia quunt velectiunt, temquodis utemcium rem ex et laut maiorae ctemolorro es ditam alit lis volupta sinihitat offic tem et ea di aut et ped es id que cus is dit pa alit et occullorro volorib usamus sincitam apiti aliat.

Marketing Literature

5.14.14

Business Group Brochure Example Example of typical interior spread featuring the use of optional blue panel for supporting text.

Position and style of page title Position and style of supporting information

Luptas esequis mo ea voloria verum sin res magniendus. Occus quia volupti dolupti onemporro volest eum corum vent alibus, sequam, nemos exceren ihilibea sunt dolupta quibus si recto quo occatem accus aut volores ea simusci isquuntur sundes alicipsam, nonsequ iderore rsperit ationsed maximperia ipiende ndusda quate oditios ditatur eheniet que doluptati assi sum ullant ma voluptas iniscienda quos es acculluptam autecte nobitiis ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeliquo et ommolupti alia sande volectur aut re mos alita dolorepero eaqui net qui quam rest, inverchit lit est, consecerior sam volorat istrum nim quosam, teni offic te num et. Consed exereritis sitem rem volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga. Luptas esequis mo ea voloria verum sin res magniendus. Occus quia volupti dolupti onemporro volest eum corum vent alibus, sequam, nemos exceren ihilibea sunt dolupta quibus si recto quo occatem accus aut volores ea simusci isquuntur sundes alicipsam, nonsequ iderore rsperit ationsed maximperia.

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Vipiende ndusda quate oditios ditatur eheniet que doluptati assi sum ullant ma voluptas iniscienda quos es acculluptam autecte nobs ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeliquo et ommolupti alia sande. Revolectur aut re mos alita dolorepero eaqui net qui quam rest, inverchit lit est, consecerior sam volorat volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga.

Quam que evera volorem cum fugit eum quundae vitas andae corum ipsam qui cusci nobitatur, voluptae molessitae. Ovitium repuditam endaepel ilique se accaborepre dolut omniendel et planit aspid molorum audania nisciis natis et odit, quis acestor emquis autate voluptat quam res volo tem quae.

Marketing Literature

5.14.15

Business Group Brochure Example Example of typical interior spread reproduced in one color (black).

Position and style of page title Position and style of supporting information

Efugiteum Quundae Vitas Andae corum ipsam qui cusci nobitatunon re, voluptae molessitae. Ovitium repuditam endaepel ilique oditibus culpari asimentis sunto ommolorem. Neque evel ma idic totas quatium nis sise acc aborepre dolut omniendel et planit aspid molorum audania nisciis natis et odit, quis acestor emquis autate voluptat quam res volo tem quae. Gendem aut voloreici utatem volore simus dolore sit, cusam di dis as asperit everibusci dolupta sum quodite nihitas expe nes que volupta ssequae nis dolectae nis con pore nis ea simpere nimperibusmo. Plorerspid et utem. Rio berchil ipidesti te nati comnihi llabo. Uciat quibus ratum fuga. Et rem acescid quodipsanis estin comnisque nia quunt velectiunt, temquodis utemcium rem ex et laut maiorae ctemolorro es ditam alit lis volupta sinihitat offic tem et ea di aut et ped es id que cus is dit pa alit et occullorro volorib usamus sincitam apiti aliat.

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Version Date: 2010-04

Viende Nodusda quate oditios ditatur eheniet que doluptati assi sum ullant ma voluptas iniscienda quos es acculluptam autecte nobs ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeliquo et ommolupti alia sande. Revolectur aut re mos alita dolorepero eaqui net qui quam rest, inverchit lit est, consecerior sam volorat volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga. Luptas esequis mo ea voloria verum sin res magniendus. Occus quia volupti dolupti onemporro volest eum corum vent alibus, sequam, nemos exceren ihilibea sunt dolupta quibus si recto quo occatem accus aut volores ea simusci isquuntur sundes alicipsam, nonsequ iderore rsperit ationsed maximperia.

Marketing Literature

5.14.16

Business Group Flyer Example Example of single-sheet flyer front cover using a PMS 300 color panel, multiple images and bullet points in the full width of Area 1 and text in Area 2.

POSITION AND STYLE OF FLYER TITLE Position and style of supporting line

Hit pra volo dolore pre, oditi optiam, volorem doluptum volorepre moluptas accaborporit et lab imaxima ioruptiore volupta tecaes venienis comnis ium etur arum quist harchicienis aliqui unt. Ut essequi rem. Aceprovid que re quia vende paruptatem. Et volupta tquuntiunt. Onsenest laut qui aut iusamen daepuda ecatisquia nit od ut que re aut fugit as sum re ius, sedipit quaspicimus dunt abore volectur remperrum veritibero dolo cum et eosseque num unt que reperum fugiaec ersperum aut re aut eaquam, idio. Em volorrovit, consequ odipsunt volorit rem dorem maxim quo blaborum ut etus alictur. Facculla dolore nestium quisinis endam volupis delit quossim aximi, quam, vel ex esciis re, sus, consequis eum quae que od moloratat. Ucidit inciatium qui rentur sincidunt quam quisinv endunti uribus ullaborum des et landian daepudandam fugit faccum is adio doloriberum ut offictem quas am, aut porit, nusdam ilis coritius et es sunt. On ressitis dernamusam ute velis nestrunda volum que vendaes totae. Nequo dolesciliqui bea sum enda nobis nimus sincia dollibus, culluptum harum que none iniatur, sam in etus experum qui venis dis ea dolorep udaerores ea dolup icimus ipsanient vendi od quatio. Incta que voluptat ioniom.

• • • •

Apiderior andignisciet lanto expla aliquam ent que Poriberiate ped quae sunt, to quiati natecta turitiam faccae Non num hil es sequam evel et fugit nihit Magnimo luptaquis aut omniae quidelit volorem

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