Unilever stationery guidelines brand centre unilever by Gulzar Hussain

UNILEVER STATIONERY GUIDELINES ISSUED SEPTEMBER, 2012

TABLE OF CONTENTS

Overview

Print stock recommendations

Our stationery at a glance

A4 corporate letterhead

Layout of legal Information, industry mark and icons

US Quarto letterhead

A4 typed letter overprint template

1/3 A4 compliment slip – standard grid

1/3 A4 compliment slip – dual language/customised versions

1/3 US Quarto compliment slip

Business cards

Business cards – order of information

Business cards – specifications

Business cards – decimal inches

Social media addresses on stationery

Envelopes

Large format envelopes

Address labels

Email Signature

Internal Word Template

PowerPoint Template

2 / Unilever Stationery Guidelines

Overview

We share Unilever’s identity and story with the world using our corporate stationery. In many cases, the first contact with our company is via a letter, a compliment slip or business card. It is essential that our stationery is always consistent, of a high quality and accurately represents our company and it’s purpose. Grids and formats These guidelines show standard grids for both A-format applications and US Quarto applications. US Quarto applications are based on the A-format grids. They have been adapted to fit the proportions with measurements given in decimal inches. Users of US formats should also look at the sections for A-format applications which detail exceptions and alternatives such as positioning industry standards marks or typesetting dual language applications. The visual identity These guidelines should be read in conjunction with Unilever Visual Identity Standards Guide and the Unilever Logo Use Guidelines, both of which can be found on the Unilever Brand Centre website (thebrandcentre.unilever.com). Many stationery assets require the Unilever logo to be pre-printed in its signature blue colour, Unilever Blue Pantone *293. The corresponding Master Logo artwork files(UNI_ ML_SS_P_1CS.eps) can be found on the Unilever Brand Centre in the Asset Finder section. Alternative logo artwork can also be found here, including a black and white logo version for special circumstances, reduced file sizes and logos adjusted for specific printing methods, etc. The primary typeface of the Unilever Brand is DIN Pro (regular weight) which is used on all stationery assets.

1 / Unilever Stationery Guidelines

Legal requirements Businesses often require basic legal information be included on stationery assets. This information usually include a company’s legal registration details (registered address and registration number) and any other details necessary to comply with legal requirements of your country. Timeline for changeover For sustainable reasons please run down existing stationery supplies before ordering any in the new look and feel. Using the templates These guidelines will assist you in using the updated stationery templates (letterhead, report document, address labels, etc). Specific details such as margin and font sizes are outlined to ensure usage is consistent. In addition basic Word templates for letters and memo for both A4 and US Quarto formats, will be made available to download from the Unilever Brand Centre website.

Print stock recommendations

It’s important that our stationery makes the right, first impression. The paper stock should be of good quality and decent weight, whilst respecting environmental concerns. For consistency across our corporate communications and to ensure quality reproduction of our logo, we recommend that the following is considered when choosing print stock: • white (not cream) • laid, linen feel • uncoated • of reasonable thickness/weight • FSC approved:

FSC 100% – All the timber or fibre in the product comes from an FSC-certified forest.

FSC Recycled – All the timber or fibre in the product is postconsumer reclaimed material.

FSC Mixed Sources – The timber or fibre in the product is a mixture of some/all of the following:

– Timber from a FSC-certified forest

– Post-consumer reclaimed material

– Controlled Sources, which exclude unacceptable forestry

Note: Please remember to run down your existing stationery supplies before ordering any in the new look and feel.

2 / Unilever Stationery Guidelines

STATIONERY AT A GLANCE

At the core of Unileverâ&#x20AC;&#x2122;s identity is a desire to connect with people. The way we speak with colleagues and suppliers requires a consistent look and feel. Our suite of stationery provides options to carry the right tone of voice in any situation.

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY

1 November 2011

HEADER SUBHEAD

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY

Mr Andrew Smith Address line one Address line two Address line three Address line four Address line five

T: +44 (0)20 7822 5252 www.unilever.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec non dolor ligula. Maecenas at elementum lorem. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sed sem nec lectus rutrum sollicitudin in a turpis. Nunc eleifend accumsan sem quis rutrum. Ut quis leo eu odio gravida ornare. Phasellus a arcu ut nisl dapibus hendrerit. In aliquet venenatis ultrices. Quisque quis quam lectus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vulputate nisi quis enim semper facilisis. Vivamus augue tellus, fermentum sit amet suscipit interdum, egestas sed magna.

Direct line: +44 (0)1234 781 000 Direct fax: +44 (0)1234 781 111

Fusce vestibulum magna ac diam condimentum ut porta leo pellentesque. Aliquam lacinia congue orci, id lacinia dolor malesuada nec. Maecenas et dui sapien. Vivamus in semper lacus. Proin a nibh a leo pretium aliquam. Morbi sodales leo et dui tincidunt non iaculis purus sagittis. Suspendisse potenti. In mattis tincidunt malesuada. Sed a arcu metus, ac ullamcorper sem. Phasellus libero massa, sollicitudin interdum laoreet et, auctor a tellus. Pellentesque molestie nibh vitae orci faucibus venenatis. Maecenas porttitor lorem vitae enim ullamcorper eu elementum eros eleifend.

Dear Mr Smith Typing guidelines A4 letterhead Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.

Quisque ut orci purus, ultricies dictum tortor. Praesent vehicula lacus non sem tempor eget tristique felis volutpat. Cras eget sodales risus. Etiam porta, leo sit amet vulputate mollis, libero ligula sodales risus, a iaculis sem mi eget libero. Ut porta turpis eget nulla scelerisque at bibendum urna vehicula. Sed semper risus nec tortor tempus mollis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Duis adipiscing lacinia dictum. Integer sed velit purus. Duis cursus magna id lectus ullamcorper at laoreet nibh aliquet. Quisque dapibus tincidunt odio, non dapibus leo adipiscing in. Nulla ornare, diam congue egestas auctor, magna enim sodales dui, ac pharetra dolor risus at ante. Duis vel purus leo. Praesent eget erat vel orci egestas molestie quis vitae mi. Aenean molestie nisi in tellus hendrerit volutpat. Duis accumsan fermentum elementum.

Envelopes

TITLE OF DOCUMENT LOREM IPSUM SUBTITLE LOREM IPSUM

PowerPoint Template

Yours sincerely

Senderâ&#x20AC;&#x2122;s Name Title/Department c.c. Forename Surname

Unilever PLC Registered in London number 41424 Registered office Port Sunlight, Wirral, Merseyside CH62 4ZD

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY T: +44 (0)20 7822 5252 www.unilever.com

Letterhead With Compliments

Compliments Slip

Internal Word Template

Unilever PLC Registered in London number 41424 Registered office Port Sunlight, Wirral, Merseyside CH62 4ZD

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY

Global Brand Development Manager Unilever Brand T: +44 (0)20 7822 5252 M: 07000 000 000 E: michael.johnson@unilever.com Unilever PLC 100 Victoria Embankment, London, EC4Y 0DY www.unilever.com

3 / Unilever Stationery Guidelines

T: +44 (0)20 4322 5457 M: +44 (0)20 4326 2543 Unilever U.K. Central Resources Limited Registered in England & Wales; Company No 29140 Registered Office: Unilever House, Blackfriars, London, EC4Y 0DY www.unilever.com

Michael Johnson

Business Card

Paul Fisher Category Manager, Personal Care

Address Labels

Email Signature

A4 CORPORATE letterhead

For consistency we have produced a grid for layout of all information as shown. The Unilever logo should be pre-printed in Unilever Blue (Pantone*293) along with the company details and legal information.

1 29

Paper size: A4 (297mm x 210mm) 1. Unilever master logo 29mm logo (UNI_ML_SS_P_1CS.eps) positioned centred on the page.

Mr Andrew Smith Address line one Address line two Address line three Address line four Address line five

2. Company name 8pt/9.5pt DIN Pro Bold, upper and lower case, left aligned.

3. Company address and phone number 8pt/9.5pt DIN Pro Regular, upper and lower case, left aligned. Long address lines may wrap as necessary.

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY T: +44 (0)20 7822 5252 www.unilever.com

Direct line: +44 (0)1234 781 000 Direct fax: +44 (0)1234 781 111

4. Website 8pt/9.5pt DIN Pro Bold, lower case, left aligned. 5. Legal Information 6pt/7.5pt DIN Pro Regular, upper and lower case, left aligned. Baseline of last line of text aligns with base margin.

1 November 2011

2 3

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.

Where legal information exceeds seven lines, it should be typeset in additional columns as explained on page 6.

Yours sincerely

6. Fold mark 0.25pt rule, 7mm in length.

Senderâ&#x20AC;&#x2122;s Name Title/Department c.c. Forename Surname

Note: Download the template from the Unilever Brand Centre within the Asset Finder. Available formats: indd, ai, eps, and pdf. 5

Unilever PLC Registered in London number 41424 Registered office Port Sunlight, Wirral, Merseyside CH62 4ZD

10 7

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

4 / Unilever Stationery Guidelines

Layout of legal information, industry mark and icons

1. Lengthy legal information The legal requirements of different countries may require space for more information than shown in the standard letterhead. In this case information may be typeset in more than one column, aligning with the baseline as shown.

2. Industry standard marks Where industry standard marks or quality awards are desired, these may be displayed horizontally across the page, aligning with the baseline of the legal information. Leave an equal gap (determined visually if necessary) between the icons.

Bankové spojenie: c. úctu 2000250009 / 8130 Citibank (Slovakia) a. s. c. úctu 9000001813 / 7300 ING Bank

Where possible, industry standard marks should print in black.

ICO 316 67 228 DIC 316 67 228 / 600 Register: Okresny súd Bratislava 1 Oddiel: Sro Vlozka cislo: 5998/B

10 38

Unilever HPC UK is registered in London No. 334527

10 9

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

5 / Unilever Stationery Guidelines

US Quarto letterhead

0.45”

1 1.14”

Paper size: US Quarto (11” x 8.5”) 1. Unilever master logo 29mm logo (UNI_ML_SS_P_1CS.eps) positioned centred on the page. 2. Company name 8pt/9.5pt DIN Pro Bold, upper and lower case, left aligned.

2 3

3.75”

Mr Andrew Smith Address line one Address line two Address line three Address line four Address line five

3. Company address and phone number 8pt/9.5pt DIN Pro Regular, upper and lower case, left aligned. Long address lines may wrap as necessary.

1 November 2011

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY T: +44 (0)20 7822 5252 www.unilever.com

Direct line: +44 (0)1234 781 000 Direct fax: +44 (0)1234 781 111

Dear Mr Smith Typing guidelines A4 letterhead

4. Website 8pt/9.5pt DIN Pro Bold, lower case, left aligned.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non

5. Legal Information 6pt/7.5pt DIN Pro Regular, upper and lower case, left aligned. Baseline of last line of text aligns with base margin.

Yours sincerely

Where legal information exceeds seven lines, it should be typeset in additional columns as explained on page 6.

Sender’s Name Title/Department

6. Fold mark 0.25pt rule, 0.28” in length.

c.c. Forename Surname

Available formats: indd, ai, eps, and pdf. 5

Unilever PLC Registered in London number 41424 Registered office Port Sunlight, Wirral, Merseyside CH62 4ZD

0.4” 1.5” 0.28”

0.35”

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

6 / Unilever Stationery Guidelines

A4 typed letter OVERPRINT template

The Typed Letter Overprint Template is created for Microsoft Word and other word processing programs. The letter is typeset in Unilever DIN at 11pt on a 15pt line grid with the margins set as shown. Please note that the bottom margin may need to change in order to leave an adequate amount of clear space above the address information. All type prints black.

54 Unilever PLC Unilever House Blackfriars London EC4P 4BQ

15pt line grid

Download the template from the Unilever Brand Centre within the Asset Finder.

T: +44 (0)20 7822 5252 F: +44 (0)20 7822 5951/5898 www.unilever.com

Mr Anthony Other Address line one Address line two Address line three Address line four Address line five

D irect line: + 4 4 ( 0 ) 1 2 3 4 7 8 1 0 0 0 D irect fax: + 4 4 ( 0 ) 1 2 3 4 7 8 1 1 1 1

1 July 2 0 0 4

Dear Mr Other Typing guidelines A4 letterhead Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ut laoreet dolore magna aliquam erat volutpat. Uliquip ex ea eum iriure dolor in hendrerit in vulputate velit esse molestie nulla facilisis at vero eros et accumsan et iusto odio delenit augue duis dolore te feugait nulla facilisi. Lorem elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Ut wisi enim ad minim veniam, quis nostrud exercitation nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam suscipit lobortis nisl ut aliquip ex ea commodo.

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY T: +44 (0)20 7822 5252 www.unilever.com

Mr Andrew Smith Address line one Address line two Address line three Address line four Address line five

Duis autem vel eum iriure dolor in hendrerit in vulputate eliteu feugiat nulla facilisis at vero eros et accumsan et iusto option congue nihil imperdiet doming id quod mazim placerat. Ut wisi enim ad minim veniam, quis nostrud exerci tation. nonummy nibh euismod tinci dunt ut laoreet dolore Ut wisi enim ad minim veniam, quis nostrud exercitation nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam suscipit lobortis nisl ut aliquip ex ea commodo.

Direct line: +44 (0)1234 781 000 Direct fax: +44 (0)1234 781 111

1 November 2011

Dear Mr Smith

Yours sincerely

Typing guidelines A4 letterhead Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euisd tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, qu nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequ. vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend opti congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non

Senderâ&#x20AC;&#x2122;s Name Title/Department

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod.

c.c. Forename Surname

Senderâ&#x20AC;&#x2122;s Name Title/Department c.c. Forename Surname

Unilever PLC Registered in London number 41424 Registered office Port Sunlight, Wirral, Merseyside CH62 4ZD

7 / Unilever Stationery Guidelines

155

1/3 A4 compliment slip standard grid

As with our letterhead, for consistency we have produced a grid for laying out all information as shown. The Unilever logo and the company details are printed in Unilever Blue (Pantone*293).

1 29

Please consider the environment when deciding if you really require compliment slips.

2 3

Paper size: 1/3 A4 (99mm x 210mm) 1. Unilever master logo 29mm logo (UNI_ML_SS_P_1CS.eps) positioned centred on the page.

2. Company name 8pt/9.5pt DIN Pro Bold, upper and lower case, left aligned. The baseline of the company name aligns with the baseline of the logoscript as shown. 3. Division name/Company address 8pt/9.5pt DIN Pro Regular, upper and lower case, left aligned. Long address lines may wrap as necessary.

With compliments 5

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY T: +44 (0)20 7822 5252 www.unilever.com

Unilever PLC Registered in London number 41424 Registered office Port Sunlight, Wirral, Merseyside CH62 4ZD

4. Website address 8pt/9.5pt DIN Pro Bold, upper and lower case left aligned. 5. Greeting ‘With compliments’ 14pt DIN Pro Bold, upper and lower case, left aligned. Baseline of last line of text aligns with baseline of legal information. Translate as required.

Unilever NV Persdienst/Press Office Postadres: Postbus 760 3000 DK Rotterdam Netherlands

6. Office address Where the office address differs from the postal address, position this information after the postal address separated by a clear line space. 7. Legal information 6pt/7.5pt DIN Pro Regular, upper and lower case, left aligned. Baseline of last line of text aligns with base margin. Baseline of last line of text aligns with greeting ‘With compliments’.

8 / Unilever Stationery Guidelines

Kantooradres: Weena 455 T: +31 (0)10 217 4000 E: press-office.rotterdam @unilever.com DL: +31 (0)10 217 4844 www.unilever.com

With compliments

Note: Download the template from the Unilever Brand Centre within the Asset Finder. Available formats: indd, ai, eps, and pdf.

Statzetel Rotterdam H reg Rotterham nr. 24051830 BTW nr. NL004966466877

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

1/3 A4 compliment slip dual language/customised versions

The compliment slip should be kept as clean and simple as possible using the standard format wherever possible. Where language considerations or specific usage require additional information, please follow the rules below. Paper size: 1/3 A4 (99mm x 210mm)

With compliments

1. Dual language format For languages with a non-roman typeface (for example Greek, Hindi or Mandarin), you may wish to print a dual language version of the compliment slip. In this case, follow the standard format but print one language on one side and the second language on the reverse.

With compliments

2. Customised message 8pt/10pt DIN Pro Bold, upper and lower case, left aligned. Where a customised message is required, the additional information may be added above the greeting â&#x20AC;&#x2DC;With complimentsâ&#x20AC;&#x2122;. Leave a clear space of 4mm between the greeting and the additional message/ translations.

Note: Download the template from the Unilever Brand Centre within the Asset Finder. Available formats: indd, ai, eps, and pdf.

Unilever NV Persdienst/Press Office Postadres: Postbus 760 3000 DK Rotterdam Netherlands Kantooradres: Weena 455

Bijgaand zended wij u de gevraagde informatie Please find attached the information requested

With compliments

T: +31 (0)10 217 4000 E: press-office.rotterdam @unilever.com DL: +31 (0)10 217 4844 www.unilever.com Statzetel Rotterdam H reg Rotterham nr. 24051830 BTW nr. NL004966466877

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

9 / Unilever Stationery Guidelines

1/3 US Quarto compliment slip

As with our letterhead, for consistency we have produced a grid for laying out all information as shown. The Unilever logo should be pre-printed in Unilever Blue (Pantone*293) along with the company details and legal information.

0.45”

1 1.14”

Please consider the environment when deciding if you really require compliment slips.

2 3

Paper size: 1/3 US Quarto format (3.75” x 8.5”)

1. Unilever master logo 29mm/1.14” logo (UNI_ML_SS_P_1CS.eps) positioned centred on the page.

With compliments 5

2. Company name 8pt/9.5pt DIN Pro Bold, upper and lower case, left aligned. The baseline of the company name aligns with the baseline of the logoscript as shown.

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY T: +44 (0)20 7822 5252 www.unilever.com

Unilever PLC Registered in London number 41424 Registered office Port Sunlight, Wirral, Merseyside CH62 4ZD

0.32” 1.5”

0.6”

0.35”

3. Company address 8pt/9.5pt DIN Pro Regular, upper and lower case, left aligned. Long address lines may wrap as necessary. 4. Website addressv 8pt/9.5pt DIN Pro Bold, upper and lower case left aligned.

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY

5. Greeting ‘With compliments’ 16pt DIN Pro Bold, lower case, left aligned. Baseline of last line of text aligns with baseline of legal information. Translate as required. 6. Legal information 6pt/7.5pt DIN Pro Regular, upper and lower case, left aligned. Baseline of last line of text aligns with greeting ‘With compliments’. 7. Customised greeting (if required) 8pt/9.5pt DIN Pro Bold, upper and lower case, left aligned. Leave a clear space of 0.16” between the greeting and the additional message.

10 / Unilever Stationery Guidelines

T: +44 (0)20 7822 5252 www.unilever.com

0.16”

Please find attached the information requested Optional translation of message if required

With compliments

Unilever PLC Registered in London number 41424 Registered office Port Sunlight, Wirral, Merseyside CH62 4ZD

0.32”

Note: Download the template from the Unilever Brand Centre within the Asset Finder. Available formats: indd, ai, eps, and pdf.

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

Business cards

The preferred business card is a single sided card as shown. Format: 85mm x 55mm Single sided All contact information on one side.

Michael Johnson Global Brand Development Manager Unilever Brand T: +44 (0)20 7822 5252 M: +44 (0)20 7822 6852 E: michael.johnson@unilever.com Unilever PLC 100 Victoria Embankment, London, EC4Y 0DY www.unilever.com

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

11 / Unilever Stationery Guidelines

Business cards order of information

For clarity and consistency, information on our business cards is always laid out in the order shown. The principles of one Unilever Division, business group and business unit names are used to denote our internal organisational structure. They complicate Unilever in the eyes of our external stakeholders and should only be used on business cards when absolutely necessary to clarify the position of the individual. There are two options for divisional, business group and business unit names on our business cards as shown here, with the preferred version adding the information below the Legal Company Name. Adding divisional, business group or business unit names may require the layout of other information to be adjusted in order to maintain the minimum clear space detailed on page 9. For example, one can group address details so they take up three lines rather than four, or perhaps by omitting contact details such as telex information. Address details Address details should be set on separate lines if there is enough space. Otherwise, details may be grouped on one line. Punctuation Minimum punctuation should always be used. Abbreviations should be avoided where possible. Where an abbreviation is needed, a full point should be used. Where two address details are grouped on a single line, a comma should be used to separate them.

12 / Unilever Stationery Guidelines

Preferred Name Position Division or Business Group / Unit T: +44 (0)20 7822 5252 M: +44 (0)20 2354 5352 E: michael.johnson@unilever.com

Michael Johnson

Legal Company Name Address Line 1 Address Line 2 www.unilever.com

T: +44 (0)20 7822 5252 M: +44 (0)20 2354 5352 E: michael.johnson@unilever.com

Global Brand Development Manager Unilever Brand

Unilever PLC 100 Victoria Embankment, London, EC4Y 0DY www.unilever.com

Business cards specifications

For clarity and consistency, information on our business cards is always laid out in the order shown. For more details on the order of information, please see page 14. 2

Where dual language cards are required, the second language should be laid out on the reverse of the card, following the standard grid including the Unilever logo. The Unilever logo is printed in Unilever Blue (Pantone*293) and the company details are printed in 70% black and Pantone colours as specified below. Format: 85mm x 55mm

Jonathan Amaddeo van Witzenburg

Michael Johnson

3 Global Brand Development Manager Unilever Brand

T: +44 (0)20 7822 5252 M: +44 (0)23 3224 5542 E: michael.johnson@unilever.com

Human Resources Director Unilever Home & Personal Care

T: +44 (0)20 7822 5252

7 M: +44 (0)20 7822 5252

4 Unilever PLC 100 Victoria Embankment, London, EC4Y 0DY www.unilever.com 5

E: jonathan.amaddeo-van-witzenburg @unilever.com Unilever PLC 100 Victoria Embankment, London, EC4Y 0DY www.unilever.com

7 7

1. Unilever master logo 22mm logo (UNI_ML_SS_P_1CS.eps) positioned as shown. 2. Preferred Name 12pt/10pt DIN Pro Bold, upper and lower case, left aligned, printed in Pantone Process Blue. 3. Position 7pt/8.5pt DIN Pro Bold, upper and lower case, left aligned, printed 70% black.

Anthony Other Director Creative Package Design Unilever Home & Personal Care T: +31 (0)10 1234567 M: +31 (0)6 12345678 E: anthony.other@unilever.com Unilever Nederland Postadres: Postbus 760, 3000 DK Rotterdam,

6 Nederlands, Kantooradres: Weena 455 www.unilever.com

4. Legal company name/company 7pt/8.5pt DIN Pro Bold, upper and lower case, left aligned, printed in Unilever Blue (Pantone*293). 5. Website 7pt/8.5pt DIN Pro Bold, lower case, left aligned, printed 70% black. 6. Additional address information 7pt/8.5pt DIN Pro Regular, upper and lower case, left aligned. 7. Long email names If absolutely necessary, you may break the address onto two lines.

Note: Download the template from the Unilever Brand Centre within the Asset Finder. Available formats: indd, ai, eps, and pdf.

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

13 / Unilever Stationery Guidelines

Business cards decimal inches

For clarity and consistency, information on our business cards is always laid out in the order shown. For more details on the order information, please see page 14. 2

Cameron von Hedgely-Robinson

Simon Smith

Brand Development Manager Ben & Jerry's

3 Brand Development Manager Dove

T: +1 (203) 625.1234 M: +1 (203) 654.1234 E: simon.smith@unilever.com

4 Unilever USA 33 Benedict Place, Greenwich

0.23”

Connecticut 06836-5308 www.unilever.com 5

T: +1 (203) 654.1234 M: +1 (203) 654.1234

0.86”

7 E: cameron.von-hedgely-robinson @unilever.com

Unilever USA 33 Benedict Place, Greenwich Connecticut 06836-5308 www.unilever.com

0.23”

Anthony Other Director Creative Package Design Unilever Home & Personal Care T: +31 (0)10 1234567 M: +31 (0)01 1234567 E: anthony.other@unilever.com Unilever Nederland Postadres:

6 Postbus 760, 3000 DK Rotterdam,

Nederlands, Kantooradres: Weena 455 www.unilever.com

Note: Download the template from the Unilever Brand Centre within the Asset Finder. Available formats: indd, ai, eps, and pdf.

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

14 / Unilever Stationery Guidelines

SOCIAL MEDIA ADDRESSES ON STATIONERY

Social media plays an important role in advertising both Unilever and our brands. The following examples show how we can incorporate social media addresses on our stationery items. Please note that the use of such addresses should always link to Unilever or itâ&#x20AC;&#x2122;s brand sites and should never link to personal sites. 1. Social media address DIN Pro Regular, lower case, left aligned, 70% black

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY

2. Two social media addresses DIN Pro Regular, lower case, left aligned, 70% black

With compliments

Kiki Su Brand Development Manager, Knorr T: +44 (0)20 7822 5252 M: +44 (0)10 1234 4552 E: kiki.su@unilever.com twitter.com/unileveruk facebook.com/knorr

Unilever PLC 100 Victoria Embankment, London, EC4Y 0DY www.unilever.com

15 / Unilever Stationery Guidelines

T: +44 (0)20 7822 5252 twitter.com/unilever www.unilever.com

Unilever PLC Registered in London number 41424 Registered office Port Sunlight, Wirral, Merseyside CH62 4ZD

Envelopes

DL (220mm x 110mm)

C6/5 (224mmx 114mm)

C6 (162mm x 114mm)

C5 (229mm x 162mm)

US Quarto (9.5” x 4.125”)

US Monarch (7.5” x 4”)

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY

Envelope sizes:

3. Company address 8pt/9.5pt DIN Pro Regular, upper and lower case, left aligned.

1 20

1. Unilever master logo 20mm/0.79” logo (UNI_ML_SS_P_1CS.eps) positioned as shown. If the position of the envelope window differs to the measurements given, align the left edge of the ‘U’ to the left edge of the window. 2. Company name 8pt/9.5pt DIN Pro Bold, upper and lower case, left aligned.

2 3

Envelopes come in many different sizes and formats but the principles of applying the logo and the return address remain the same. The logo should be positioned relative to the top left-hand corner as shown. The company name and return address are printed on the flap. The preferred colour for envelopes is white, with the logo pre-printed in Unilever Blue (Pantone*293) along with the company details.

4 20

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY

4. Buff envelopes Should pre-printing be required on buff envelopes, the logo, company name and return address should be printed in black. In this instance use the black version of the logo master artwork (UNI_ML_SS_P_BS.eps). Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

16 / Unilever Stationery Guidelines

Large format envelopes

Large format envelopes such as C4 and above (C3, C2 etc.) follow the general principles of small envelope formats but using a larger logo as shown. Whatever the size or format (window or otherwise), the logo and company details should be positioned relative to the top left-hand corner as shown. The preferred colour for envelopes is white, with the logo pre-printed in Unilever Blue (Pantone*293) along with the company details.

1 30

Envelope size: C4 (229mm x 324mm) 1. Unilever master logo 30mm/1.18” logo (UNI_ML_SS_P_1CS.eps) positioned as shown. If the envelope has a window, align the left edge of the ‘U’ to the left edge of the window.

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY

2. Company name 8pt/9.5pt DIN Pro Bold, upper and lower case, left aligned.

2 3

3. Company address 8pt/9.5pt DIN Pro Regular, upper and lower case, left aligned.

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

17 / Unilever Stationery Guidelines

Address labels

Address labels come in many different sizes but the principles of applying the logo and the return address remains the same. Whatever the size of label, the logo and company details should be positioned relative to the top left hand corner as shown. Address labels should be white with the Unilever logo pre-printed in Unilever Blue (Pantone*293) along with the company details.

8 1

5 Unilever PLC 2 100VE 100 Victoria Embankment London EC4Y 0DY

1. Unilever master logo 20mm logo (UNI_ML_SS_P_1CS.eps) positioned as shown. 2. Company name 8pt/9.5pt DIN Pro Bold, upper and lower case, left aligned. 3. Company address 8pt/9.5pt DIN Pro Regular, upper and lower case, left aligned.

Unilever PLC 100VE 100 Victoria Embankment London EC4Y 0DY

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

18 / Unilever Stationery Guidelines

email signature

1 To give a consistent voice to external audiences and to keep file sizes to a minimum, email signatures follow one standardized template. This template can be downloaded from the Brand Centre. The Unilever master logo should be anchored to the left, while the copy sits left aligned below. The background should always be white, while the Unilever logo is Unilever Blue (R:14 G:15 B:154). Typeset details should be a combination of Unilever Blue, R:0 G:133 B:202, and 70% black.

1. Unilever master logo 75px logo (EmailSig.jpg) positioned as shown.

Stephen Marshall Brand Manager, Knorr

2. Name 10pt Arial Bold, Unilever Blue (R:14 G:15 B:154 ), upper and lower case, left aligned.

T: +44 (0)20 4322 5457 M: +44 (0)20 4326 2543

3. Position 10pt Arial Regular, R:0 G:133 B:202, upper and lower case, 4. Phone 10pt Arial Regular, 70% black, upper and lower case, left aligned. 5. Legal 8pt Arial Regular, 70% black, upper and lower case, left aligned.

Unilever U.K. Central Resources Limited Registered in England & Wales; Company No 29140 Registered Office: Unilever House, Blackfriars, London, EC4Y 0DY www.unilever.com

EXAMPLE

6. URL 8pt Arial Bold, 70% black, upper and lower case, left aligned.

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

19 / Unilever Stationery Guidelines

email signature

The first line of the email signature features the following information: 1) name 2) position

3) function/category or brand If featuring a sub-function/category (eg. IT Services as part of Enterprise Support), the vertical line character should be used to divide the text, as shown to the right.

Lindsay Atkinson Director Mobile Telephony, IT Services | Enterprise Support T: +44 (0)20 4322 5457 M: +44 (0)20 4326 2543 Unilever U.K. Central Resources Limited Registered in England & Wales; Company No 29140 Registered Office: Unilever House, Blackfriars, London, EC4Y 0DY www.unilever.com

EXAMPLE

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

20 / Unilever Stationery Guidelines

email signature

Paul Fisher Category Manager, Personal Care

Barbara Wilkinson Brand Manager, Walls

T: +44 (0)20 4322 5457 M: +44 (0)20 4326 2543

Unilever U.K. Central Resources Limited Registered in England & Wales; Company No 29140 Registered Office: Unilever House, Blackfriars, London, EC4Y 0DY www.unilever.com

CATEGORY EXAMPLE

BRAND EXAMPLE

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

21 / Unilever Stationery Guidelines

email signature

The default digital link for email signatures is www.unilever.com. This link should be present in all email signatures. If you have a specific digital strategy you are trying to drive to the external world, then this is where the flexibility comes in. You can add other links in addition to the default (www.unilever.com) link by placing the additional links to the right of the default, separated by a vertical rule. For consistency and to reduce file size, avoid using images for additional links (eg. social media icons).

Stephen Marshall Manager, Enterprise Support T: +44 (0)20 4322 5457 M: +44 (0)20 4326 2543 Unilever U.K. Central Resources Limited Registered in England & Wales; Company No 29140 Registered Office: Unilever House, Blackfriars, London, EC4Y 0DY www.unilever.com | www.facebook.com/unilever

Additional digital link

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

22 / Unilever Stationery Guidelines

POWERPOINT TEMPLATE

The Unilever PowerPoint gives us the tools to bring the brand to life in a fun yet consistent way. Download the template from the Unilever Brand Centre within the Asset Finder.

TITLE OF DOCUMENT LOREM IPSUM SUBTITLE LOREM IPSUM

Examples are not shown at 100%. All measurements are in millimetres unless otherwise specified.

23 / Unilever Stationery Guidelines