W E A R E A F U L L S E R V I C E C R E AT I V E C O M M U N I C AT I O N S A G E N C Y .
WE’RE GUNG HO. BUT NOT IN THE WAY YOU THINK.
T H AT ’ S B E C A U S E G U N G H O I S A C H I N E S E P H R A S E T H AT M E A N S ‘ W O R K TOG E T H E R ’. A N D T H AT ’ S W H AT W E DO , A L L D AY E V E R Y D AY .
A C O M M I T M E N T TO C O L L A B O R AT I V E T H I N K I N G A N D C O - O P E R AT I V E W O R K I N G T H AT E N S U R E S T H AT E V E R Y C A M PA I G N W E C R E AT E H A S T H E POWER TO CAPTURE HEARTS AND MINDS, CHANGE PERCEPTIONS & TRANSFORM THE FORTUNES OF EVERY BRAND WE WORK WITH.
S P O R T / FA S H I O N / R E TA I L PR / SOCIAL / EXPERIENTIAL
B R A N D EL E VAT I O N
VIA CONSISTENT & GLOBAL 360
o
STRATEGIC OUTPUT
CLIENT EXPERIENCE
CASE STUDIES
C AT F O O T W E A R PR / SOCIAL MEDIA
OUR BRIEF REPOSITION
CAT
RESPECTED
FOOTWEAR
FASHION
FROM
LABEL
WORK
WITH
90’S
BOOT
BRAND
ICONIC
TO
WELL
HERITAGE
OUR APPROACH C R E AT E & I M P L E M E N T A F U L L Y I N T E G R AT E D & S T R AT E G I C C O M M U N I C AT I O N S C A M PA I G N , I N C O R P O R AT I N G S OC I A L M E D I A MANAGEMENT, PRODUCT PLACEMENT, & PR PLACEMENT IN LEADING FA S H I O N A N D C O N S U M E R T I T L E S A C R O S S D I G I TA L & P R I N T M E D I A
E L E VAT E C AT F OO T W E A R ’ S S TAT U S W I T H I N T H E I N D U S T R Y T H R O U G H C O L L B O R AT I O N S
C O L L A B O R AT I O N S FA C I L I TAT I N G A L O N G S TA N D I N G C O L L A B O R AT I V E R E L AT I O N S H I P WITH
C H R I S TO P H E R S H A N N O N F O R H I S L C M S H O W S T H AT GARNERED HUGE PRESS COVERAGE GLOBALLY
D E V E L O P I N G PA R T N E R S H I P S W I T H A L E X M AT T S O N & J O Y R I C H A S WELL AS ARTIST CAMILLE WAL AL A WHO DESIGNED AN E XC L U S I V E R A N G E F O R C AT F OO T W E A R U K
S O C I A L M ED I A S T R AT E G Y E S TA B L I S H I N G A L L U K S P E C I F I C S OC I A L P L AT F O R M S F O R @ C AT F OO T W E A R U K , DESIGNED TO INSPIRE CONTENT FOR OTHER TERRITORIES (USING LONDON AS THE ‘STYLE’ S E C TO R L E A D E R G L O B A L L Y ) & C R E AT I N G U N I V E R S A L B R A N D H A S H TA G S A S W E L L A S A UNIQUE TONE OF VOICE
M A N A G I N G D AY TO D AY S OC I A L P L A N N I N G & S C H E D U L I N G F O R A L L P L AT F O R M S
C R E AT I N G U N I Q U E C O N T E N T I N - H O U S E & T H R O U G H L A R G E S C A L E I N F L U E N C E R P R OJ E C T S S U C H A S # C AT F E S T I VA L D I A R I E S A N D # M YC AT B OO T S
R E S U LT S CONSISTENT PR POSITIONING WITH HYPEBEAST, GQ, ESQUIRE, MEN’S HEALTH AND SHORTLIST
I N F L U E N C E R P L A C E M E N T O N C E L E B R I T I E S L I K E R I TA O R A , E L L I E GOULDING & A$AP ROCKY
D E V E L O P I N G C AT F OO T W E A R ’ S R E TA I L O P P O R T U N I T Y F R O M OPENING CEREMONY TO TOPSHOP & ASOS
G R O W I N G C AT F OO T W E A R ’ S S OC I A L M E D I A F O L L O W E R N U M B E R S FROM 0 TO OVER 56K IN 2 YEARS
C O L L A B O R AT I O N S
RIHANNA X S TA N C E
• ’ F E N T Y F O R S TA N C E ’ , R E L E A S E D L A S T A P R I L , WA S
RIHANNA’S THIRD
C O L L E C T I O N W I T H S TA N C E , S H O W C A S I N G T H E I R L O N G S TA N D I N G C O L L A B O R AT I V E R E L AT I O N S H I P • T H E FA S H I O N I C O N W O R K E D A S C R E AT I V E D I R E C TO R O N T H E 1 9 P I E C E C O L L E C T I O N W H I C H C O M E S TO L I F E T H R O U G H R I H A N N A ’ S C R E AT I V E L E N S E • UK MEDIA PLACEMENTS FOR THE COLLECTION INCLUDED ELLE, THE TELEGRAPH,HIGHSNOBIETY AND ASOS LIKES
JUJU X LAZY OAF
• W E PA R T N E R E D B R I T I S H H E R I TA G E B R A N D J U J U F OO T W E A R W I T H INFLUENTIAL LONDON BASED FASHION LABEL LAZY OAF •THE THREE PIECE COLLECTION, COMBINING JUJU’S ICONIC JELLY MOULDS WITH L AZY OAF’S ICE CREAM COLOUR SHADES, WAS L AUNCHED TO KEY P R E S S A N D B L OG G E R S AT T H E L A Z Y O A F F L A G S H I P B O U T I Q U E • T H E C O L L A B O R AT I O N F E AT U R E D I N T H E E V E N I N G S TA N D A R D ’ S ‘ S H O P L O N DO N FA S H I O N ’ PA G E TO C O I N C I D E W I T H T H E LAUNCH
ROXY X COURREGES
• R O X Y C O L L A B O R AT E D W I T H F R E N C H FA S H I O N H O U S E C O U R R È G E S TO C R E AT E A U N I Q U E C A P S U L E C O L L E C T I O N •THE PIECES COMBINED COURRÈGES’ VISION OF ARCHITECTURE AND STRUCTURE WITH ROXY’S TECHNICAL M AT E R I A L E X P E R T I S E • T H E C O L L A B O R AT I O N WA S R E P R E S E N T E D B Y 6 X S U R F I N G W O R L D CHAMPION & ROXY AMBASSADOR STEPHANIE GILMORE • F E AT U R E S S E C U R E D I N C L U D E D P L A C E M E N T S I N T H E S U N D AY T I M E S S T Y L E , ES MAGAZINE & GRAZIA
EVENTS
ONEPIECE #COZ Y TING PART Y
• TO COINCIDE WITH THE LAUNCH OF ONEPIECE’S NEW SS17 COLLECTION WE HOSTED AN EXCLUSIVE PARTY & PRE-EVENT VIP DINNER
WITH A DEEP
SEA THEME • T H E E V E N I N G S TA R T E D W I T H A N I N T I M AT E D I N N E R AT L O N DO N D I N I N G H O T S P O T C H I C K N S O U R S & WA S AT T E N D E D B Y K E Y M E D I A & F E M A L E INFLUENCERS • T H E E V E N T I T S E L F W H I C H F E AT U R E D A L I V E PA B Y R I S I N G H I P H O P S TA R STEFFLON DON & WAS CO-HOSTED BY NTS RADIO WENT ON INTO THE EARLY H O U R S A N D WA S AT T E N D E D B Y O V E R 2 8 0 G U E S T S , R E S U L T I N G I N A OVERALL SOCIAL REACH OF 2 MILLION ON THE NIGHT
NEW BALANCE 247 TRAINER L AUNCH
• TO C E L E B R AT E T H E U K R E L E A S E O F N E W B A L A N C E ’ S 2 4 7 T R A I N E R & F U E L S E L L T H R O U G H W E H O S T E D A N I N T I M AT E G I G I N C O N J U N C T I O N W I T H J D SPORTS
AT A S E C R E T L O N DO N L OC AT I O N
• A SELECT GROUP OF INFLUENCERS, PRESS & SOCIAL MEDIA COMPETITION WINNERS GOT TO ENJOY LIVE PERFORMANCES FROM GRIME ARTISTS GHETTS & FRISCO AS WELL AS A DJ SET FROM LOGAN SAMA WHILST GETTING TO KNOW THE NEW 247 STYLE • T H E E V E N T S AW O V E R 2 0 0 G U E S T S AT T E N D I N G & R E S U L T E D I N TO TA L SOCIAL REACH OF 891,061 ON THE NIGHT
INFLUENCER EXPERIENCE
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