P ure G y m P R / SO C IA L P R O P O SA L
S P O R T / F A S H I O N / R E TA I L PR / SO CIAL / EXPERIENTIAL
CLIENT EXPERIENCE
A FULL
SER VICE CREA TIVE
COMMUNICA TIONS
AGENCY .
W E ’ R E G U N G HO . B U T NO T IN T H E W A Y Y OU T H I N K . B E C A U S E G U N G HO IS A C H I N E S E
THA T’S
P HRASE THA T MEANS
‘ W O R K T O G E T H E R ’. A N D T H A T ’ S W H A T W E D O , A L L D A Y DA Y . T H I S C O M M I T M E N T CO-OPERA TIVE
TO COLLABORA TIVE
THINKING
AND
W ORKI NG ENS UR ES THA T EVER Y CAMP AIGN
WE C R E A TE H A S T H E PO W E R T O C A P T U R E MINDS,
EVER Y
CHANGE PERCEPTIONS
FOR TUNES
H E A R TS A N D
AND T R A N S F O R M
OF E V E R Y B R A N D WE W O R K W I T H .
#W O R K T O G E T H E R
THE
OUR WORK
ROXY #ROXYFITNESS
O U R BRIEF 2015 SAW THE LAUNCH OF THE GLOBAL #ROXYFITNESS (FORMERLY #RUNSUPYOGA) EVENT, AN ALL-DAY EVENT HELD IN VARIOUS LOCATIONS ACROSS THE GLOBE MIXING A 5K RUN, 1K STAND UP PADDLEBOARD AND RELAXING BEACH YOGA CLASS HOSTED BY WORLD CLASS ATHLETES IN THE FIELD THE AIM WAS TO SUPPORT THE BRAND IN THE EVER EXPANDING TECHNICAL AND FASHION – LEAD PERFORMANCE MARKET
O U R APPROACH AS THE 5 YEAR RETAINED AGENCY, WE WERE ASKED TO SUPPORT THIS EVENT BY CREATING BRAND AWARENESS THROUGH APPROPRIATE MEDIA PLACEMENTS AND INFLUENCER/MEDIA PRESS TRIPS ACROSS EUROPEAN LOCATIONS SUCH AS BARCELONA, MARSEILLE AND THE HEART OF UK SURFING, NEWQUAY IN CORNWALL.
RESULTS KEY MEDIA, BLOGGERS AND VLOGGERS ATTENDED THE EVENT TO IMMERSE THEM IN A FULL BRAND EXPERIENCE AND CREATED UNIQUE CONTENT AROUND THE ACTIVATION. WE ALSO SUPPORTED THROUGH KEY MEDIA PARTNERSHIPS, EVENT AWARENESS AND ROXY FITNESS PRODUCT PLACEMENT
GARMIN
OUR BRIEF IN JANUARY 2015, GUNG HO WAS APPOINTED AS THE RETAINED PR AGENCY FOR GARMIN FITNESS, WELLNESS, OUTDOOR AND GOLF PRODUCTS. OUR BRIEF IS TO INCREASE EXPOSURE FOR GARMIN BY MAINTAINING AND DEVELOPING MEDIA RELATIONS, EDUCATING CUSTOMERS ON THE PRODUCT RANGE AND BROADENING APPEAL TO A NEW LIFESTYLE AUDIENCE
OUR APPROACH A MIXTURE OF PRODUCT SEEDING, TARGETED DESK APPOINTMENTS AND EVENT ENGAGEMENT HAVE GIVEN US A PLATFORM TO ENGAGE WITH INFLUENCERS. THIS INVOLVES WORKING CLOSELY WITH TARGET MEDIA TO GENERATE EVERYTHING FROM POSITIVE PRODUCT REVIEWS TO BRINGING THEM ALONG TO EVENTS AND PUTTING THE PRODUCTS TO THE TEST. WE HAVE ALSO SUPPORTED ON RECRUITING AMBASSADORS AND MANAGING PRODUCT LAUNCH EVENTS.
SPEEDO MAKE 1K WET
OUR BRIEF TO CREATE A CAMPAIGN WHICH CHALLENGES FITNESS ENTHUSIASTS TO SWAP A RUNNING OR FITNESS SESSION EACH WEEK FOR 1K SWIMMING TO INTRODUCE SPECIALIST RUNNING, HEALTH & FITNESS, LIFESTYLE MEDIA AND INFLUENCERS TO SWIMMING THROUGH AN ENGAGING AND INFORMATIVE EXPERIENCE PROMOTE AND REINFORCE BENEFITS OF SWIMMING ALONGSIDE OTHER FITNESS SESSIONS, SUCH AS RUNNING THROUGH RESEARCH FINDINGS.
OUR APPROACH CREATED, COORDINATED AND IMPLEMENTED MAKE 1K WET, A CAMPAIGN FRONTED BY GAMES OF THRONES ACTRESS NATHALIE EMMANUEL COMMISSIONED RESEARCH FINDINGS FROM PORTSMOUTH UNIVERSITY TO SUPPORT TO UNDERPIN THE CAMPAIGN COORDINATED AND MANAGED A MEDIA LAUNCH AND ANNOUNCEMENT EVENT WITH NATHALIE CREATED AND DISTRIBUTED PRESS TOOLKITS BRIEFED AND PROVIDED ASSETS TO INTERNATIONAL MARKETS
R E S U LTS LAUNCH EVENT WAS ATTENDED BY 43 MEDIA AND INFLUENCERS INCLUDING HEALTH & FITNESS, INSTYLE AND EVENING STANDARD
ATTENDANCE FROM INTERNATIONAL MEDIA INCLUDING THOSE FROM FRANCE, SPAIN & ITALY
COVERAGE SECURED IN TRI247, COACH, IN-STYLE, AND STANDARD
SURFDOME
OUR BRIEF
TO SUPPORT THE ONLINE RETAILER THROUGH BRAND ACTIVATIONS, EVENTS AND PRESS OFFICE ACTIVITY. CAMPAIGNS INCLUDED SURFDOME’S POP UP AT LONDON’S MOST INNOVATIVE RETAIL DESTINATION AT OLD STREET TUBE STATION AND SURFDOME’S SPONSORSHIP OF THE UK’S #SUPBIKERUN CHALLENGES.
OUR APPROACH WE SUPPORTED THE RETAILER THROUGH THEIR LONDON POP UP WHICH WAS A TWO WEEK ACTIVATION WHICH ALLOWED CUSTOMER INTERACTION AND ENGAGEMENT WITH FILM SCREENING, CREATIVE WORKSHOPS, INDUSTRY TALKS AND THEREFORE ALLOWING MANY BRAND COLLATIONS TO HELP ELEVATE THE RETAILER ACROSS MULITPLE PLATFORMS. WE ALSO SUPPORTED THE RETAILER TO HELP LAUNCH THEIR #SUPBIKERUN EVENT, A REVOLUTIONARY BREED OF TRIATHALON.
R E S U LT S
WE SUPPORTED ALL EVENTS ACTIVATION THROUGH PRESS OFFICE ACTIVITY. IN #SUPBIKERUN’S FIRST YEAR, THE EVENT HOSTED THE LARGEST STAND UP PADDLEBOARD EVENT THE UK HAD EVER SEEN THROUGH THE AMOUNT OF ATTENDEES
NEW BALANC E WOMEN’S LIFESTYLE
NEW BALANCE 247 TRAINER LAUNCH
THE EVENT TO CELEBRATE THE UK RELEASE OF NEW BALANCE’S 247 TRAINER & FUEL SELL THROUGH WE HOSTED AN INTIMATE GIG IN CONJUNCTION WITH JD SPORTS AT A SECRET LONDON LOCATION A SELECT GROUP OF INFLUENCERS, PRESS & SOCIAL MEDIA COMPETITION WINNERS GOT TO ENJOY LIVE PERFORMANCES FROM GRIME ARTISTS GHETTS & FRISCO AS WELL AS A DJ SET FROM LOGAN SAMA WHILST GETTING TO KNOW THE NEW 247 STYLE THE EVENT SAW OVER 200 GUESTS ATTENDING & RESULTED IN TOTAL SOCIAL REACH OF 891,061 ON THE NIGHT
ONE PIECE #COZYTING EVENT
THE EVENT TO COINCIDE WITH THE LAUNCH OF ONEPIECE’S NEW SS17 COLLECTION WE HOSTED AN EXCLUSIVE PARTY & PRE-EVENT VIP DINNER WITH A DEEP SEA THEME THE EVENING STARTED WITH AN INTIMATE DINNER AT LONDON DINING HOT SPOT CHICK N SOURS & WAS ATTENDED BY KEY MEDIA & FEMALE INFLUENCERS THE EVENT ITSELF WHICH FEATURED A LIVE PA BY RISING HIP HOP STAR STEFFLON DON & WAS COHOSTED BY NTS RADIO WENT ON INTO THE EARLY HOURS AND WAS ATTENDED BY OVER 280 GUESTS, RESULTING IN A OVERALL SOCIAL REACH OF 2 MILLION ON THE NIGHT
SOCIAL MEDIA MANAGEMENT CREATING ONE COHERENT VISUAL IDENTITY ACROSS ALL SOCIAL CHANNELS BUILD ON BRAND HASHTAG TO ENCOURAGE USG AND BUILD ONLINE COMMUNITY LIVE INSTA STORIES AND FACEBOOK LIVE OF WORKOUT SESSIONS FOLLOWER PROCUREMENT TARGETING FITNESS AND LIFESTYLE BRANDS FACEBOOK ADVERTISING CAMPAIGNS WITH A LONDON FOCUS TO GROW AUDIENCE.
SOCIAL MEDIA HEALTH CHECK
A VISUAL IDENTITY THAT IS UNIQUE TO THE BRAND
FOLLOWER PROCUREMENT
SCHEDULING & SOCIAL SUPPORT
MAP OUT YEARLY SOCIAL STRATEGY TIMELINE CREATE WEEKLY SOCIAL CONTENT SCHEDULE TO BE SIGNED OFF PRIOR TO POSTING, GIVING FULL VISIBILTY TO THE CLIENT FIRST POINT OF CONTACT FOR CUSTOMER SERVICE ENQUIRIES
.
C O N TA C T SOPHIE HADDED – SOPHIE@GUNGHOCO.COM
E2 7DP
UNIT 9 133-137 NEWHALL STREET BIRMINGHAM
TEL: +44 (0)203 609 5313
TEL: +44 (0)121 604 6366
28 REDCHURCH STREET LONDON
W W W . G U N G H O C O .C OM
B3 1SF