How to Make Advertising More Impactful: 4 Tips That Will Move Your Client's Heart If you’ve been in the advertising game for a while, you may have noticed that things have changed. Marketing is no longer about big-budget advertisements; it’s about engaging the audience, giving them something they want to see, and making an impact.
The way we advertise has transformed because people respond better to more natural, relatable advertising rather than being shouted at by some strange man with a microphone and a camera crew. If your brand is looking to up your advertising game, read on for tips on how. 1. Use video to tell a story Advertising needs to be bold and attention-grabbing, but that doesn’t mean the message has to be obvious. Instead, we can be more creative, engaging, and memorable by weaving a story within the ad. A story can take your audience on a journey, from the beginning, when they see your ad, to the end, where they are moved by your product or service. When your message is passed around the internet, it can have a significant impact on your brand’s success. If you are advertising on TV, online, or the radio, think about how you can weave
a story within your ad. Renowned entrepreneur Gurbaksh Chahal can help you with advertisements.
2. Match the medium to the message There’s no point in advertising on TV if your product is suitable for laptop shopping and online purchases. Similarly, there’s no good in advertising on social media if your product is too expensive to buy online. Your advertising medium should be consistent with your message, but there are other considerations, too. TV ads are expensive, but they have a high reach. There are many ways to advertise online, but what you choose will depend on your budget and how much you want people to know about your product or service. 3. Keep it shorter When you are deciding how long your ad should be, you should consider how much information you want to convey. However, you also want to keep it short, as people don’t want to watch a 10-minute ad. A rule of thumb is that your ad should be as long as the length of a song. A good ad should be simple, and memorable and convey your message in a few seconds. What you say and how you say it will depend on your audience and the product or service you are selling. If you’re trying to sell something that isn’t inherently interesting to people, such as insurance, your ad needs to entice people to pay attention to it. 4. Make it about emotion If your ad shows happy people eating burgers and drinking milkshakes, people will associate your brand with food. If your ad shows happy people eating
burgers and drinking milkshakes while on their dream vacation, people will associate your brand with a lifestyle. The difference between the two is that one is emotional and the other isn’t. You can learn more about the advertisement from Gurbaksh Chahal. With a higher focus on emotional advertising, you can touch the hearts of your customers, creating a more personal and memorable experience for them. This type of advertising is especially useful in the B2B (business to business) marketing arena, as it allows you to connect with your customers on a deeper level.