Corporate Identity Guidelines Our brand is a valuable asset. Using our brand together with our visual identity guidelines ensures consistent visual communications and brand associations and hence delivers the desired message.
CONTENTS LOGO 4 Company Logo
4
Logo Variations
5
Module Of The Company Logo
6
Protective Area Of The Logo
7
Logo Colors
8
Incorrect Use Of The Logo
9
TYPEFACE 10 Communication Typeface Office and Electronic Channels Typeface
10 11
DOCUMENTATION 12 Document Forms
12
Business Cards
13
Envelopes 14
COMPANY LOGO IND-SPHINX logo is the sole visual identifier of IND-SPHINX. It should be used on all brochures, catalogs, spec sheets, signage, stationery, vehicles, on-line applications and presentations. The primary logo consists of symbol and the name of the IND-SPHINX written in upper-case letters. IND-SPHINX Logotype should primarily be used in color.
Logo/‌ logo-yourcompany-color.ai logo-yourcompany-grayscale.ai logo-yourcompany-bw.ai logo-yourcompany-inverted.ai
4
LOGO
LOGO variations The Greyscale version is only used when black and white print is required. The Black & White version of the logotype do exist, but should only be used in exceptional circumstances. When using the color logo on a Blue background ranging between 30% blue and 100% blue, a white letters must be used.
Grayscale version
Black & White version
Inverted color version
5
MODULE OF THE COMPANY LOGO Proportions, space and size relationships of all blocks have been carefully developed and must not be altered, redrawn, embellished or recreated in any way. Sizes mentioned here are for your reference only. The module of the logo is determined according to the height of the “O� letter of the respective logo.
30X
5X
X X
6
LOGO
PROTECTIVE AREA OF THE LOGO An important part of maintaining a consistent presentation of IND-SPHINX is keeping a clear area around it from other text, graphics or illustrations. Crowding the IND-SPHINX logo detracts from its legibility and impact. The logo must always fit into the protective area, which can not be intervened by other graphic elements which could hinder legibility of the brand. The protective area of the logo is defined according to the height module of the letter “S”. part of thelogo itself.
Minimum logo width – 50 мм. Commercial-Use Bust you must use the complete version of the logo with the additional text. 50 мм
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LOGO COLORS The basic colors of IND-SPHINX is blue, black and white. IND-SPHINX Blue is a bold, powerful color that embodies strength and dynamism of IND-SPHINX and should be used whenever a graphic vibrancy is desired in communication. Black color is a strong support color.
Pantone Process Cyan C C M Y K
100 100 0 0
80%
R G B
46 49 146
70%
60%
50%
40%
60%
50%
40%
Pantone Process Black C M Y K
0 0 0 100
80%
8
R G B
70%
0 0 0
LOGO
INCORRECT USE OF THE LOGO Presentation of IND-SPHINX logo must be carefully monitored and controlled. Incorrect use can undermine the identity system through mixed and unclear messages. This page illustrates a number of incorrect presentations of IND-SPHINX logo. They range from reproduction of the logo itself, to violations of clear space and additional graphics. This is not a complete list.
1.
2.
3.
4.
5.
6.
Examples 1-6 illustrate incorrect reproduction of IND-SPHINX Logo. 1. Relationship between the height and the width of the logo can not be changed. 2. Colors of the logo can not be changed. 3. The logo can not be used against complicated and intensive backgrounds. 4. A three dimensional logo can not be used in corporative materials. 5. The position of the elements can not be changed. 6. Spatial effects are not permitted.
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Communication Typeface Typography and consistent use of typefaces is a key element to create a cohesive look across all communications. The only font that may be used for corporate communications are the Arial . Arila a is a very crisp font, has a precise, technical feel that matches the company’s technological base. It is ideal for captions, headings, technical information and signage, as well as for longer texts, such as reports, proposals and publications.
Fonts/…
Arial Regular
Arial Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
«»„“:;?!@#$%&*()
«»„“:;?!@#$%&*()
Arial Italic
Arial Bold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
«»„“:;?!@#$%&*()
«»„“:;?!@#$%&*()
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Office and Electronic channels Typeface Arial should be used as the primary sans serif typeface, but if for some reason it can’t be obtained, the substitute typeface is Myriad. Similar to Arial, Myriad offers a contemporary feel with versatile function.
Myriad Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
« »„ “ : ; ? ! @ # $ % & * ( )
« »„“ : ; ? ! @ # $ % & * ( )
Myriad Italic
Myriad Bold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
«»„“:;?!@#$%&*()
«»„“:;?!@#$%&*()
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TYPEFACE
Myriad Regular
DOCUMENT FORMS Size of a document form – 210 x 297 mm. (A4) The contact information of the company is written in Arial Family font. Size of contact information – 6-8 pt. Paper – Premium Alabaster Paper 100 g/m².
Document-Forms/… document-yourcompany-a4.indd
IND-SPHINX
PRECISION L IMITED
28 S ector 5 P arwanoo H imachal P radesh, I ndia 173220 +91 - 1792 - 232860 / 232960 customerfocus@indsphinx.com
ind-sPHinX
PreCisiOn l iMiTed
28 s ector 5 P arwanoo H imachal P radesh, i ndia 173220 +91 - 1792 - 232860 / 232960 customerfocus@indsphinx.com
+91 - 1792 - 232898 www.indsphinx.com
90 mm
35 mm
60 mm
35 mm
+91 - 1792 - 232898 www.indsphinx.com
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35 mm
Sincerely yours John Johnson doe
QUaLIty • preCISIon • ConSIStenCy
Optat earis velis ea aut laut et, volendit, soluptae venducieni verum, od quaspedia prest odit ut eaquiat esequos ma plaut voluptas min pratem fuga. Fugiam, con con nonsequ iatibus, as si cuptaturis raescim aximincima veribust quae. Nem non reresecto eum, coraturi ipienda nimolen ienimusda sapic tessitiis earia consedi ipsusa volupta erovit evelitaest ut volorero que moloruptatum dolorib usandis modistrunt ra enda plandae qui reptassimus num fugitio es arum liquam dolupta tiissi temporum et accabor sitetur? Ugitin pratur? Necto et, sit ut am, ut velliquodi arum que es modis voluptae quia ditia de quia corro dolupta sus dent, , offictur antibus et, ium aut ipsaperchit et occae culland isquamus ipiet asperiore sint fugiatibus ea dolorro te mo des etur? Adi aspitatint omnis aliquibusda dolupidera dit inverit quibus. Ur aut ullupta venihil itiatur rehenecus ut, volo omnisquas eum adisqui vitas etur? Qui ut ellic tempedia qui veni ut landa doluptaquae. Um adite cor solorest aditatio magnam re porehen tiorem iunt. Laborporum et restios que rerum cupictatempe dolecti squidusam estio que none res dolorem id que atquid erum qui nem aut dolut aut et ut que por sitatur autecea turectas debis dolorias re amus et incipit ut volut volupta sperepuda dia el imoluptatur aut restrum quam nus commoluptae ilicill ameniscia inulpa nobit que vendaec eatisi temporeium is ad magnis ma vel imperspelis dolupta ssequiae nobis vent etus ma nimin nulpa quasin nam earum faccabo rporehent pe cus si si nonesse quibus. Sint, voluptatus non eatume nimolestrum, iduci deliqui del endesti usandandia volorum quam exerrunt occupta suntis pre et debitia volupta quosus maiorep turibero milit autat ad maio verspid moluptat ab in eserore mpelit quis quis aut porestem. Alis reruptatiam ipictur reri omnima veliquam sam doluptatur as es quo dolorro torendit quunda se liti deria consequi as sunt.
Sincerely Yours John Johnson DOE
QUALITY • PRECISION • CONSISTENCY
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BUSINESS CARDS Size of a business card – 85 x 55 mm. The other side of the card contains a blue background and stylized IND-SPHINX logo. Text on a business card is written in Arial. Size of the name and surname is 10 pt. Size of position and contact information is 7 pt. Paper – Premium White 300-350 g/m² Printing - Digital 4 color. Lamination - Matt Lamination
Business-Cards/… cards-yourcompany-eu.indd
7 mm
7 mm
DOCUMENTATION
Front side
QUALITY • PRECISION • CONSISTENCY IND-SPHINX PRECISION LIMITED 28 Sector 5 Parwanoo Himachal Pradesh India 173220
Back side
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ENVELOPES C4, C5 and C65 format envelopes are used. Paper – Premium Alabaster Paper 100 g/m². Contact information of the company is written in PT Sans font. Size of contact information – 10 pt.
Envelopes/… envelope-yourcompany-c4.indd envelope-yourcompany-c5.indd envelope-yourcompany-c65.indd
QUALITY • PRECISION • CONSISTENCY
Envelope sizes C4 – 229x324 mm C5 – 162x229 mm C65 –114x229 mm
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28 Sector 5 Parwanoo Himachal Pradesh India 173220
Ph. +91 1792 232860 Fax.+91 1792 232898
customerfocus@indsphinx.com www.indsphinx.com