Strategy, Innovaton & Industrial design

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about me Currently pursuing Masters in Design Strategy from Politecnico di Milano, formerly working as an Industrial Designer at Forbes Marshall R&D with a Bachelors of Design in Product Design from Symbiosis International University. Having a keen interest in research, strategic design and innovation platforms.

Activities & Achievements :

gurfaraaz@gmail.com

Delegate at Confederation of Indian Industry – NID Design Summit 2010. Delegate at Workshop on Design Research & Ethnography By Onio Design 2011. Attended Kyoorius Design Yatra 2008, 2009.( International design symposium ) Won 2nd Runner Up at Automotive Design ADEX 2010 IIT Kanpur. Won many (over 30) prizes and citations in various arts and design competitions. School Captain, Army School, Mhow. Senior Resident Captain, Southern Command Army Boys Hostel, Pune.













branding & service system design FOR : Venice Region - Nordest

Venice is a well known cultural destination all over the world with a rich and well established history and past. Venice along with its proximal cities is a candidate city for the ECoC 2019. The stakeholders wanted to create a unique identity for the region that includes services emulating the cultural diversity of the region and its clouded industrial capabilities.

VENICE

AS : European Capital of Culture 2019

European Capital of Culture

Every year the European Commission On Culture selects a city from its member states to become the European Capital of Culture. The procedure for selection usually starts six years in advance. This initiative is the most prestigious high proďŹ le cultural event in Europe

Methodology Overview An overview of the process followed

Territorial Analysis

Year 2012

Persona & Storytelling

Strategy Copy

Brand Positioning

Territorial Marketing

Service Design

Roll Out Roadmap


Territorial Analysis

Copy Strategy

Target

Brand Promise

Pre 2019 (2015) : Experts and local communities. 2019 : Visitors Post 2019 : Investors & Local

Fostering a symbiotic exchange through the enhancement of coexisting cultural diversity.

Physical Evidence Tone of Voice

Performance of services. Spread of Kits Involvement of community BeneďŹ ts to community

Engaging Energetic Resonating

Timeline

Rational Reasoning Utilizing the existing potential

Roadmap

Before 2019

During 2019

After 2019

Intrigue + Motivate

Dialogue + Coexist

Invest + Maintain

The local communities and experts engage with the brand and this leads to awareness and the development of a sense of pride.

The visitors, local communities and businesses interact at this stage, giving rise to a cultural platform enabling cultural exchange.

Investors are convinced with the opportunity available in the region and participate in a mutually proďŹ table cultural exchange. The region as a whole continues to sustain and develop by this symbiosis.


SYSTEM MAP & SERVICE INTERSECTION LOCATION After Before

During

SERVICE INTERSECTION Visit

Resources

Pop-up Store

Influence

Experts Influence

Knowledge Bank

Influence

Experts

Invitation

Businesses

Communities

Communities

Investors

Communities

Invitation

Resources

Invitation

Institutions

Businesses

Resources

Institutions

Investors

Businesses Resources

Potential

Offer

Potential

Investment

The Venice Region

Institutions


SERVICE ILLUSTRATION City Switch

OTHER SERVICES Space Warp

Interactive panels are installed across the cities in the Nord est. Sound from other cities is transmitted between the panels. People can draw on the interactive panel and send messages to the other panels .

The Seekers

Using layered augmented reality. Providing kits and resources to social influencers to experience the region.

Pop Up Stores

Pop up store locations near important monuments providing a 2 fold advantage to both the industries through exposure and bringing in more people to the locations.

Thus fostering exchange within the region and increasing curiosity among the locals and visiting tourists.

More Keywords = Exchange + Iridescence + Creativity + Symbiotic + Mutualism + Synergy LOGO UNIT Colours symbolizing the elements of the region including industry, culture and nature form a part of the colour palette. The ‘V’ of Venice in the various colours is emerging from a mitosis, symbolizing a singular origin with differentiated identities. Thus communicating the concept of ‘unity in diversity’ emulated by the region.

Typeface The quick brown fox jumps over the lazy dog 0123456789 COLLATOR

Colour Palette

































areas where i can help you Strategic Planning Industrial Design Brand Creation Research & Ethnography Design Driven Innovation Venture Strategy Innovation Management Business Model Innovation Prototyping & Manufacturing



location

Availability

Via Giovanni Pastorelli No. 19 Milan 20143 ITALY

gurfaraaz@gmail.com


‘ Our truest life is when we are in dreams awake ’ Henry David Thoreau


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