about me Currently pursuing Masters in Design Strategy from Politecnico di Milano, formerly working as an Industrial Designer at Forbes Marshall R&D with a Bachelors of Design in Product Design from Symbiosis International University. Having a keen interest in research, strategic design and innovation platforms.
Activities & Achievements :
gurfaraaz@gmail.com
Delegate at Confederation of Indian Industry – NID Design Summit 2010. Delegate at Workshop on Design Research & Ethnography By Onio Design 2011. Attended Kyoorius Design Yatra 2008, 2009.( International design symposium ) Won 2nd Runner Up at Automotive Design ADEX 2010 IIT Kanpur. Won many (over 30) prizes and citations in various arts and design competitions. School Captain, Army School, Mhow. Senior Resident Captain, Southern Command Army Boys Hostel, Pune.
branding & service system design FOR : Venice Region - Nordest
Venice is a well known cultural destination all over the world with a rich and well established history and past. Venice along with its proximal cities is a candidate city for the ECoC 2019. The stakeholders wanted to create a unique identity for the region that includes services emulating the cultural diversity of the region and its clouded industrial capabilities.
VENICE
AS : European Capital of Culture 2019
European Capital of Culture
Every year the European Commission On Culture selects a city from its member states to become the European Capital of Culture. The procedure for selection usually starts six years in advance. This initiative is the most prestigious high proďŹ le cultural event in Europe
Methodology Overview An overview of the process followed
Territorial Analysis
Year 2012
Persona & Storytelling
Strategy Copy
Brand Positioning
Territorial Marketing
Service Design
Roll Out Roadmap
Territorial Analysis
Copy Strategy
Target
Brand Promise
Pre 2019 (2015) : Experts and local communities. 2019 : Visitors Post 2019 : Investors & Local
Fostering a symbiotic exchange through the enhancement of coexisting cultural diversity.
Physical Evidence Tone of Voice
Performance of services. Spread of Kits Involvement of community BeneďŹ ts to community
Engaging Energetic Resonating
Timeline
Rational Reasoning Utilizing the existing potential
Roadmap
Before 2019
During 2019
After 2019
Intrigue + Motivate
Dialogue + Coexist
Invest + Maintain
The local communities and experts engage with the brand and this leads to awareness and the development of a sense of pride.
The visitors, local communities and businesses interact at this stage, giving rise to a cultural platform enabling cultural exchange.
Investors are convinced with the opportunity available in the region and participate in a mutually proďŹ table cultural exchange. The region as a whole continues to sustain and develop by this symbiosis.
SYSTEM MAP & SERVICE INTERSECTION LOCATION After Before
During
SERVICE INTERSECTION Visit
Resources
Pop-up Store
Influence
Experts Influence
Knowledge Bank
Influence
Experts
Invitation
Businesses
Communities
Communities
Investors
Communities
Invitation
Resources
Invitation
Institutions
Businesses
Resources
Institutions
Investors
Businesses Resources
Potential
Offer
Potential
Investment
The Venice Region
Institutions
SERVICE ILLUSTRATION City Switch
OTHER SERVICES Space Warp
Interactive panels are installed across the cities in the Nord est. Sound from other cities is transmitted between the panels. People can draw on the interactive panel and send messages to the other panels .
The Seekers
Using layered augmented reality. Providing kits and resources to social influencers to experience the region.
Pop Up Stores
Pop up store locations near important monuments providing a 2 fold advantage to both the industries through exposure and bringing in more people to the locations.
Thus fostering exchange within the region and increasing curiosity among the locals and visiting tourists.
More Keywords = Exchange + Iridescence + Creativity + Symbiotic + Mutualism + Synergy LOGO UNIT Colours symbolizing the elements of the region including industry, culture and nature form a part of the colour palette. The ‘V’ of Venice in the various colours is emerging from a mitosis, symbolizing a singular origin with differentiated identities. Thus communicating the concept of ‘unity in diversity’ emulated by the region.
Typeface The quick brown fox jumps over the lazy dog 0123456789 COLLATOR
Colour Palette
areas where i can help you Strategic Planning Industrial Design Brand Creation Research & Ethnography Design Driven Innovation Venture Strategy Innovation Management Business Model Innovation Prototyping & Manufacturing
location
Availability
Via Giovanni Pastorelli No. 19 Milan 20143 ITALY
gurfaraaz@gmail.com
‘ Our truest life is when we are in dreams awake ’ Henry David Thoreau