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American Express' Small Business Saturday falls short Participating Carbondale stores see little additional revenue ELI MILEUR Daily Egyptian Post-Thanksgiving shoppers may already be familiar with Black Friday and Cyber Monday, but between the two is the relatively new Small Business Saturday. Saturday was American Express’s second-annual Small Business Saturday. The event aims to promote local stores and offers business owners promotional tools such as instore signage, e-marketing materials and a limited number of free Facebook ads, according to the event’s website. Gov. Pat Quinn proclaimed the day Small Business Saturday in Illinois. According to a state press release, the gesture was aimed at promoting the more than 500,000 small businesses in Illinois. “I encourage people throughout Illinois to use this
time to show their support for local merchants that contribute to our local economies, putting people to work and keeping our economy moving forward,� Quinn said in the release. Shawnee Trails owner Rick Reeve said he was aware of the efforts and thought they were a good idea, but did not participate in any of American Express’s promotions. “I think it’s important that they did it,� he said. Reeve said for Shawnee Trails, the post-Thanksgiving weekend is traditionally pretty slow, and their holiday business doesn’t reach its peak until the week before Christmas. He attributes part of the lack of business to the closing of the university, pointing out that many students left town for the weekend. Please see BUSINESS | 3
STEVE MATZKER | DAILY EGYPTIAN
Sarah Ruzicka, a nurse from Belleville, takes a moment to herself Friday at Best Buy in Edwardsville. Ruzicka and her family spent 36 hours waiting in line for the store to open. She said they brough t tents and sleeping bags to keep warm. Ruzicka, who bought three TVs and a DVD player, said it was worth the wait and did not mind missing Thanksgiving. “I didn’t mind missing all those calories,� she said.
Black Friday breaks shopping records despite slow economy Day-after-Thanksgiving purchases bring in $11.4 billion, reports say SARAH SCHNEIDER Daily Egyptian
STEVE MATZKER | DAILY EGYPTIAN
Ashley Athy, of Collinsville, a first-year psychology student at Southwestern Illinois College, tries to stay warm Friday outside Best Buy in Edwardsville. Athy and her friends waited in line since Wednesday to receive merchandise tickets for a big-screen TV and PlayStation 3. Athy's friend, David Pierson, of Troy, a first-year nursing student at SWIC, said they took turns waiting in line while the others used the restrooms at the nearby businesses. He said
people stopped by on Thanksgiving and handed out turkey and pie. Two people staked a claim at the front of the line Tuesday, but the majority of the more than 500 people by 10 p.m. Thursday were only there for a few hours. William Carruba, of Granite City, a senior at Granite City High School, was one of them. "I've never been so cold that my bones ache," Carruba said after waiting in line for seven hours.
As many stores opened just after midnight Friday to begin the holiday shopping season, eager customers waited in even longer lines than previous years, when stores opened at 3 and 4 a.m. According to a press release from ShopperTrak — the world’s largest counting service of retail and mall foot-traffic — Black Friday sales increased 6.6 percent compared to the same day last year. Spending from both online and in-store shopping for the day after Thanksgiving — where consumers line up to get lower prices on popular items such as electronics, home appliances and toys — totaled $11.4 billion, according to ShopperTrak. Despite the sluggish economy and 9 percent unemployment rate, spending for the weekend reached an estimated $52.4 billion, according to the National Retail Foundation. Many large retail stores began midnight promotions this year,
prompting crowds across the country to wait outside the stores many hours before they opened. Representatives from the Carbondale Best Buy, Wal-Mart and Kohl's declined to comment on Black Friday sales or number of shoppers, directing all comments to their corporate offices. In Champaign, central Illinois shoppers waited in line covered in blankets and surrounded by space heaters as the midnight openings approached. Customers waited in line at Kohl's for more than two hours, carrying their items as they weaved throughout the store. At Target, only 20 shoppers were permitted in the store at a time. In Northbrook, one shopper reported malls were filled with customers. Stores such as Macy's and Gap had a discount on nearly all of their products. Gap, for example, had up to 60 percent off all merchandise to attract earlymorning shoppers. In Chicago, many shopped with a tight budget on mobile devices as well as in stores. Please see FRIDAY | 3