DAILY EGYPTIAN
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Lipman Showtime at Saluki Stadium Hearne contract not renewed LUKE NOZICKA Daily Egyptian The SIU Board of Trustees voted down a contract renewal with Chicago-based marketing firm Lipman Hearne at its special meeting Tuesday in Edwardsville. Board Chairman Randal Thomas said the board voted against renewing the contract because the firm is not effectively marketing the university. The board tabled renewing the contract during its May meeting for further consideration. “We thought what we would get for the money we spent would be less than what we got last year and we were unhappy,” Thomas said. “There’s been unhappiness with the results for as long as I’ve been on the board.” Outgoing Chancellor Rita Cheng hired Lipman Hearne in 2010 to help recruit students by creating a new logo and brand. The original contract was a $1.5 million, two-year contract, which was renewed for $2 million for two years in summer 2012. The trustees voted to renew the contract for one year at its May 9, 2013 meeting and requested more results from the firm for an extension past 2014. The university spends $3 million on marketing per year, $2 of which pays Lipman Hearne and $1 million of which pays for advertising. Rae Goldsmith, chief marketing and communications officer, said the firm builds on work from each previous year as the university does more in-house marketing. “For example, the first year [with Lipman Hearne as the university’s marketing firm] was spent largely on doing the market research to assess our reputation,” Goldsmith said. “The second year was spent largely on creating tradition student recruitment material. This year we’ve updated those to in-house, we have not had the firm do that for us.” Board Secretary Don Lowery said he hasn’t seen anything creative the firm has done to help recruit students. “I’ve seen some of that creative work – billboards that say ‘brain meet heart at SIU’ and I fail to see much creativity in that,” Lowery said. “I haven’t seen anything that seems to implement students to come here. … I don’t think [the firm] has performed. I think they’ve sat in Chicago and decided ‘oh, we can do this.’” President Randy Dunn said SIU-Carbondale’s marketing staff will have to discussion how to move forward with new ways of marketing the university. “So staff will come together, look at options for them. It might be that they pull more work in house, they may seek out some new vendors. They may piece the work or parcel it out to a variety of firms,” Dunn said. “It will really be up to them to kind of sit down and decide how they get this work done.” The trustees also approved salaries for Jason Greene, interim dean of the College of Business, Cheryl Burke Jarvis, associate dean of the College of Business and Jane Swanson, interim of the College of Liberal Arts. Luke Nozicka can be reached at lnozicka@dailyegyptian.com, on Twitter @lukenozicka, or 536-3311 ext. 268.
KETURAH TANNER · DAILY EGYPTIAN
A crowd gathers Tuesday night at Saluki Stadium for a free movie night. SIU Extended Campus partnered with Saluki Athletics for their first free movie night, showing “Divergent,” at 7 p.m. “I heard about the movie through posters and decided to come,” Dinnus Harding, a senior studying University studies from St. Louis, Mo., said. The next free movie night will be July 15, showing Disney’s “Muppets Most Wanted.”
Trustees approve media fee LUKE NOZICKA Daily Egyptian The SIU Board of Trustees voted unanimously in favor of the $9 student media fee, which will fund the student-run newspaper, the Daily Egyptian, during a special meeting Tuesday in Edwardsville. Board Chairman Randal Thomas said the board never intended to let the 98-year-old publication go out of business. “The board passed on the [student media fee] early, and we did so because we felt we needed more information,” he said. “We needed some assurances of what the DE was and what its future was.” Roger Herrin, chair of finance committee, said the board did not mean to “stir up a hornet’s nest” by previously tabling the fee at the May 8 meeting. “We never intended to kick the can down the road, but simply have time for our new president to evaluate this,” Herrin said. President Randy Dunn asked William Freivogel, director of the School of Journalism, to form a working group of industry professionals after the May meeting to assess printing costs and advertising rates. Dunn said the swat team’s report provided the board with well-researched information that it needed to create the fee. Freivogel said he is excited for the future of the newspaper and is proud of everyone involved. “[The fee] creates the financial stability for the Daily Egyptian needed to pursue new revenue as it moves into its second century of operation,” he said. “I think we are in a lot better shape than two months ago when the fee was put off. We got lots of good revenue ideas from the swat team Dunn asked us to form. We got the enthusiasm of the Daily Egyptian alums who saw that the paper could be in trouble and came to our aid.”
The trustees also approved a $9 increase to the athletic fee, which was passed by a 5-1 vote. The increased fee is now $315. Mario Moccia, director of athletics, said the fee increase was needed to continually improve the athletic department. “We found that in FY ’14 travel expenses increased over 20 percent and we expect a
similar increase this coming year,” Moccia said. “Scholarship cost for tuition and room and board continue to increase and with our commitment of fully funding all our athletic to remain competitive, we do that for each team on the scholarship.” Please see FEE · 2
By the numbers Percent of budget left at end of Fiscal Year Fiscal Year 2012 20.3% Fiscal Year 2013 18.1% Fiscal Year 2014 -1.6% Projected Fiscal Year 2015 3%
CUTS IMPLEMENTED Newsroom is down 25% from $329,00 to $242,000 Stopped Friday publication
Circulation reduced by 5000 Outsourcing attempts to save $50,000 — $80,000
Change in cash balance FY2012
FY2013
FY2014
PROJECTED FY2015* $31,025
- $51,944
- $142,511
- $132,135
*Projected amount includes Student Media Fee funding