FADELESS VOLUME 1 by GuyDebast

FADELESS

VOLUME.1 JULY 2017 | THE VIENNESE ISSUE

IF WE CAN CHANGE FASHION, WE CAN CHANGE EVERYTHING

@Cover Story Photography: Pawel Dziemian | Styling: Sato Okoro | MUAH: Graziella Vella | Model: Samm / HMG 1

Photography: Sigrid Mayer

1 ZOU CONCEPT “Fashion is a lot about attitude”

– Elena Kouznetsova

FASHION DESIGNER Elena Kouznetsova studied fashion design at the University of Applied Science in Hamburg. She has worked for labels such as Perret Schaad (Berlin) and Ninali (Vienna). In may 2014 she has founded the fashion label ZOU. With clear and uncomplicated lines the label maintains the balance between classic and modern elements, construction and draping and thus desolves geometric patterns into soft and organic structures. The complexity of the patterns and the manufacturing of the high-quality materials are strikingly subtle and make room for self-expression. Yet, the collections stay functional and can be worn on special occasions as well as in every day situations. FADELESS: How would you define your style? Strikingly subtle is the best term to describe the style of ZOU. I combine different cultures that have shaped me in my designs: geometric lines, cool tones and high-end materials that meet with colourful knitting, raw edged hems and sophisticated patterns. I always try to find the right balance between classic and modern influences and create timeless pieces that you can pass on to your children. I think fashion is about being in love with what you wear and not just about possessing a new piece and replacing an old one. FADELESS: Did you always dream of this job?

In fact, I did when I was a child. During school lessons I would draw clothes while not really understanding what fashion meant to me at that time. It changed when my parents opened up retail shops with high-end fashion in Hamburg when I was fifteen. I started working in these shops and began to understand fashion from the customerÂ´s perspective first, but for me this was only one way of seeing it so I went to study fashion design which I think was the best choice Iâ&#x20AC;&#x2122;ve made so far. FADELESS: What do you think about theUnisex trend? Did you try to include that into your collection? It is an interesting trend I think. It opens up so many new possibilities to express

The beauty in her imperfect look really inspired me. I also liked the idea of a gender free subculture

yourself. The Spring/ Summer ´17 collection „corrupted devices“ is my first unisex collection. I was not sure if it really fit my label because the previous collections were quite feminine but I was curious to find out how to overcome entrenched thought patterns in the designing process. It was a great experience for me and I was very surprised to see that most of my collection pieces ended up looking even better on men. FADELESS: Describe your Creative Process. I always start off with a strong image that serves as a background story for my new collection. Unfortunately I am not the best at drawing but I use photoshop collages to convey that picture. I am really into subcultures so I always find myself drawn to a very specific period of time and the characteristics in fashion attached to it. When I start designing I always try it on myself. Fashion is a lot about attitude. I imagine what kind of person I want to embody when wearing it and that is how I know what to do next to achieve that look. FADELESS: could you give us more information about your last collection and how you created it? I came across Derek Ridger´s „78/87 London Youth“ some time ago and got really obsessed with one skinhead girl depicted in his book. The beauty in her imperfect look really inspired me. I also liked the idea of a gender free subculture. I experimented with shapes to make it look more bold and aggressive but used the soft materials and pastels and white colours that ZOU is known for. I worked with machine knitting for the first time and experimented with glitched patterns in the knitting. FADELESS: Do you have a secret talent? I can do great massages my friends say. If I ever want to change my profession I will most definitely open up a waterfront spa in the Caribbean. 6

FADELESS: If you could choose to live a day in the life of another creative person, who would you choose and why? I think I would like to live as Salvador DalĂ for a day. I really enjoyed the story of where he would let a person wait to meet him in a locked foyer for the whole day with nothing in it but a flower vase to find out how long it takes for the person to give in to the urge and take a piss in the vase. I admire his genius as it had something insane to it. It must be very liberating to do what you want even if it looks insane to others and I would have loved to find out what the conclusion of his experiment was.

Photography: Luca Fuchs | Hair & Make-up: Jenny Bladek | Models: Rosa Hassfurther & Christoph Steinberger | Fashion: ZOU

I donÂ´t want to hear my mom say: I told you so!

FADELESS: Of your projects, collections or collaborations, which are you most proud of and why? I really enjoyed all of my collaborations. I did screen printing in collaboration with the artist Pauline Jocher for my previous collection and participated in the Take Festival in Vienna with glitch artist Kevin Ferdinandus last year where we presented my collection in Cinema3D. I learned so much from my collaborations and I hope I was able to show them how to utilize fashion for their art as well. FADELESS: What is your vision of the Viennese fashion Scene? Since I started my own label three years ago, I am happy to see that fashion is steadily becoming a renowned form of art again as it was many decades ago. New Fashion Festivals, PR agencies, magazines and fashion stores are now appearing in Vienna, focusing on small unknown brands instead of the longestablished ones. This brings a lot of progress to the fashion scene and encourages other small brands to present their collections in Vienna. FADELESS: Is there a motto you live by? and why? I live by the motto: always trust your intuition. Especially in business your intuition can save you a lot of time and money plus I donÂ´t want to hear my mom say: I told you so!

2 FERRARI ZÖCHLING “In my opinion fashion has been trying to define sex in a new way for ages now” – Romana Zöchling

FASHION DESIGNER FERRARI ZÖCHLING is a young women's wear label based in Vienna. Since its founding in the Summer of 2013, designer Romana Zöchling has put great emphasis on working closely with fellow creatives. In addition to the collaboration with the artist Hatschepsut Huss and Luna Ghisetti for the past Collections, the labels fundamental design concept draws inspiration from the analogue photographs of Severin Koller which after being printed on silk or vicose are then integrated into the collections. FADELESS: How would you define your style? FERRARI ZÖCHLING is timeless and modern at the same time. High quality fabrics and refined but minimalistic cuts. FADELESS: Did you always dream of this job?   Not always to be honest, but back when I was a child, making garments didn’t seem like a job to me – my mother sewed a lot, so the sound of the sawing machine is familiar to me since I can remember. And I was sure that I am going to sew a lot later, but I wanted to become an astronaut or a vet. Later I realized, that maybe i could make a living designing garments - and since than I worked towards that goal. FADELESS: What do you think about the UNISEX TREND? Did you try to include that into your collection?

In my opinion fashion has been trying to define sex in a new way for ages now – like Marlene Dietrich for example, who took fashion codes from menswear and created her own new look. I hope unisex is more than just a trend – more like a new chapter in fashion. I like to play with that too. To stage my fashion I work with models of every age and gender. My fashion is there for everyone. FADELESS: Young designers often refuse to produce a new collection every season. how do you perceive that? I founded my label 4 years ago and since than I produced a minimum of two collections a year. Maybe some day I'll change it, but for now this system feels quite good to me. Time pressure is always stressful - but also productive.

I try to live my life to the fullest, working hard, trying to enjoy all of it.

FADELESS: You collaborate with many artists, could you tell us more about your last collaboration? I always start my collections with choosing the prints of the fabrics. Fist I invite an artist to show her or his work, then we decide togehter what works and the direction of the designs. For the last collaboration I invited Marianne Vlaschits after vistiing her beautiful exhibition at Kevin Space last november. I really like her point of view. Later I asked her if she would like to do some artwork for the fabrics – she immediately said yes. FADELESS: Of your projects, collections or collaborations, which are you most proud of and why? I really do like my latest collection in collaboration with Marianne Vlaschits. It felt like a huge challenge in the beginning, and I wasnt sure if everything would come together or not – I had my doubts .But in the end it played out beautifully and felt like another step forward.   FADELESS: Are there any exhibitions or shows you particularly enjoyed this year? Yes, I took part in the viennese TAKE Festival with an group exhibition together with Geli Goldmann and my boyfriend Tobias Wurscher. And I had a super cool fashion show at departure fashion night. Fire alarms and all. FADELESS:Is there a motto you live by? and why? Not really.. but I am an atheist, so I'm quite sure that we just have this one life. So I try to live my life to the fullest, working hard, trying to enjoy all of it.

Models: Lena & Mataya BODY and SOUL Model Agency | Hair and Make-up: Kaya Koinig | Photography: Geli Goldmann

3 HIGH HUMIDITY By Pawel Dziemian

Styling: Sato Okoro - MUAH: Graziella Vella

Model: Erika / HMG Jacket: KTZ | Trousers: JACOB ALXNDR | Slippers: Puma by Fenty

Model: Erika / HMG | Jacket: KTZ T

Model: Piers / HMG | Top: JACOB ALXNDR | Trousers: Ellie Rousseau | Rain Hat: SealSkinz

Model: Erika / HMG | Coat: Maigidah | Top: Maigidah | Slippers: Puma by Fenty | Shorts: Jacob ALXNDR

Model: Samm / HMG | Jacket: Maigidah | Top: Ellie Rousseau | Skirt : Adam Jones Slip-

4 MADAME WITH A MISSION “I love the power of the clothes”

– Susanne Kreuzberger

FASHION DESIGNER Founded in January 2013. In short the mission of mwam is KISS! - Keep It Simple and Sophisticated! The madame’s challenge is to use joy and tension to bring forth the unlimited possibilities and desires. The sculpture of the body in all its varieties and differences (connotations is the orgiinal translation) is her source of inspiration and her goal at the same time. Her ultimate destination is desire. FADELESS: Have you ever dreamed of being a designer? I have always imagined I would have a creative job. What has always interested me is the process of creation per se. For me, creativity is important and inspires my path. I started designing clothes at the age of seven when I dressed paper dolls in beautiful paper creations drawn by me. I studied theatre and film sciences for a fashion school and I have also worked for many years in the cultural field. Now I have landed again in fashion. I love the craftsmanship, the materials and the creative process involved in fashion. It was very important for me to add new aspects to the mode design. I have created my very own line of fashion and rejected many elements of the strict classics of the fashion school and found my own way. FADELESS: What are your main objectives as a creative fashion designer?

Looking at what’s going on in the world. I’m very interested in art & architecture. Architecture influences the life sustainably, because I see a great parallel in clothing. Clothing is a second skin. Each piece of clothing can highlight the character of the wearer and bring out a very special feeling of life. I often let myself be influenced by the material itself. Fabric is very important for me. You must respect the fabric! FADELESS: What are your main objectives as a creative fashion designer? Timelessness and getting away from the fashion trends. I attach great importance to reduction and minimalism. The sense of well-being as well as the underscoring of the character of the woman who carries my belongings plays an important role in the development process of each collection. I love the power of the clothes and the transformative quality of the panel.

FADELESS: What are your main sources for inspiration? I am inspired by many things: societal policy processes, art / architecture / culture / films / books, my own experiences of craftsmanship, the aesthetics and individuality of fashion. Trends have absolutely no relevance for me. FADELESS: How would you define your style? I use the individuality and strength of the wearer in my fashion.Â Man shapes the garment and not vice versa. Anyone can look good in my designs, regardless of

sex or dress size. I only use the highest quality materials without exception For example the colour black. Black is not only my favourite colour in my private life but also a favourite of all collections because it is simply the most appealing colour for me and is very easy to get together with others. In addition, the effect of the other materials is reinforced and emphasised by the black and thus the high quality of each individual model is even more effective. The material itself is often a great inspiration.

FADELESS: If you could not live without a person, who would you choose? Either an artist in the 1920s or in the NY 60s The twenties and thirties were a social revolution. The newly developed (i don't like this word) models in fashion liberated the female body and thus gave fashionable expression to the onset of emancipation. The woman of the twenties was independent, dynamic and selfconfident. There was no limit to creativity, as long as things were comfortable to wear. Women invented a new role for themselves and there was a change in the self-awareness of many women. NY 1960 - The post-war years were the time of the radical and of experimentation with avant-garde styles. Women distanced themselves from the traditional roll-up and developed new forms of life. FADELESS: Describe your Creative Process First I search for the theme of the collection. The process usually results from many components ... Sociopolitical, architectural, art, movies and exhibition, also personal life influences, books .... often I also let myself be inspired by the material itself. I am a very talented person. FADELESS: Could you give us more information about your last collection? SS17 is influenced by the form language of the art direction Bauhaus. I spent several months studying the Bauhaus lan-

guage and working as a woman in the Bauhaus. I have read many books about this, went to the Bauhaus collection to understand the language of the forms better. Straight forms and slightly displaced asymmetries mate with love for highquality materials. I attach great importance to reduction and minimalism. The sense of well-being as well as the underscoring of the character of the woman who carries my belongings plays an important role in the development process of each collection. The slogan "take your pleasure seriously" coined by Ray & Charles Eames (19121988) served as an impetus for the design of the SS17 collection and should be understood as an invitation for the wearer. FADELESS: What’s your main talent? Empathy, sensitivity, a good sense of the world around me and my openness. FADELESS: Do you see Vienna as a new fashion capital? The fashion scene has changed a lot in the last few years, many small labels have been founded, and some great labels have received international attention. But I think as a new fashion capital we are far away, although Vienna played an important role in fashion around the turn of the century.  FADELESS: Do you have a motto? (kiss*) Keep it simple & sophisticated

5 AGNES VARNAI “there is a constant challenge in fashion”

– agnes Varnai

FASHION DESIGNER Agnes Varnai moved to Vienna in 2012 to study in the University of Applied Arts, under the professorship of Bernhard Willhelm and later Hussein Chalayan. During her last three years she participated in several exhibitions and fashion shows and worked in the design team of the Chalayan Studio in London. Her work is a constant search for the untold stories about the human nature. She investigates them without fondness but adds her unique dark sense of humour. In her creations the materials and the subject-matter always endorse one another. The garments are full of details which link-up to create complex life on the body. FADELESS: Have you always dreamt of being a designer? Not really. I wanted to became a surgeon when I was a kid. Then my interest drifted towards arts in high school. Fashion started to intrigue me because I have seen that its a field where people can built entire new worlds. But there is a constant challenge in fashion as well, to balance between the artistic vision and functionality. I found this really exciting. FADELESS: What are your main objectives as a creative fashion designer? I would like to see people finding a different kind of themselves when they wear something from me. FADELESS: What are your main sources of inspirations?

Everything can be exciting but what I’m really inspired by is the actions of people. The way they behave in a crowd how they handle loneliness or stress in everyday life. The rules they create, the rules they violate. FADELESS: How would you define your style? I have a dark sense of humour. It’s the only red thread that connects my work and I have no interest in binding myself to any trend or subculture. FADELESS: If you could live a day in the life of another person, who would you choose and why? It would be my 5 year old self. I would love to be so new to everything around me like as I was back then.

FADELESS: Describe your Creative Process When I have my topic I usually start to sketch and draw, but I start to collect materials and think about cuts at this stage as well. The different elements of a collection should develop together I think.

Fashion started to intrigue me because I have seen that its a field where people can built entire new worlds

FADELESS: Vienna new avant-garde Fashion Capital? That’s an interesting idea . To be honest it hasn’t came to my mind until now. FADELESS: Could you give us more information about your last collection? There is an author called Yuval Noah Harari, whose book, Sapience was my favourite book a couple of years ago. He points out that the reason why our species dominates the planet now is that we are capable of something no other animals are. Imagination and belief. This idea inspired me to explore the myths and beliefs people around me are following. FADELESS: What’s your main talent? I have a super bad memory. FADELLESS: Do you have a motto? No I always forget them...

photography: Lukas Preisinger | make-up and hair: Alexandra Elena | models: Milica Radojkovicova & Max Veulliet | styling: Agnes Varnai

6 SIGRID MAYER “It s never exclusively about fashion”

– Sigrid Mayer

Photographer Sigrid Mayer has worked as a freelance photographer in the fields of fashion, beauty and portraiture since 2013. With degrees in both photography and fashion design she knows exactly how to present different styles, cuts and fabrics in the best way possible. With great enthusiasm for every single project from conception to final production, her aspiration is to create timeless, clean images within international standards and trends. FADELESS: Have you always dreamt of being a photographer? As far as I remember that thought came up when I was around 13 or 14 years old. FADELESS: What are your main objectives as a fashion photographer? It’s never exclusively about fashion. I want the viewer to feel something. And I like to think I tell stories through photography. Although it might be a different story for every single person who looks at the picture. FADELESS: What are your main sources of inspiration? A lot of stuff: Pop culture, old photographs, light and shadow, colours, text even single words sometimes, a person, a special location … FADELESS: How would you define your style? Clean, simple, timeless, retro. Monochrome - not to confuse it with black &

white. Somewhere between artsy and commercial. FADELESS: If you could live a day in the life of another person, who would you choose and why? I would choose three people, but just for a couple of hours: For breakfast I would be Erdoğan, at lunchtime - Putin and for dinner I would be Donald Trump. I would spend the day resigning. I don't think I have to explain why. FADELESS: Describe your Creative Process I get fascinated by one little idea or detail and build a whole story around it. Then I find some examples and moods to show my team and clients what is happening inside my head. While shooting I don’t stop until I have the feeling I got the perfect shot of each outfit. And: It’s very obsessive but I need to look through the pictures the same day I

Photography & Styling: Sigrid Mayer | Make-up & Hair: Christine Akbaba | Model Vitoria Mota / stella models | Shirt: Zara

Tights: Palmers | Panties: Intimissimi

Jacket: H&M Trend | Top & Boots: Zara | Dress: Vintage

shoot them - no matter how long or hard the day was.

Be openminded and curious. That’s obligatory to continual growth and progress.

FADELESS: Could you give us more information about your last work or collaboration? Recently I did a very cool beauty editorial in cooperation with the graphic designer and illustrator Nora Kamp (www.atelier-kamp.com). It was a very interesting experience as my photographs weren’t the final result. I can’t wait to show the editorial! FADELESS: What's your main talent? I guess working with available light. FADELESS: Vienna new avant-garde Fashion Capital? I think for a fashion capital Vienna still has a very small scene, but it’s developing in a good direction. Quantity is not everything, so who knows? FADELESS: Do you have a motto? In life in general: Live and let live. In other words: Try not to harm others with your decisions and actions. Don’t nag on other people’s decisions and actions that are not harming you. Creatively: Be open-minded and curious. That’s obligatory to continual growth and progress. It’s never exclusively about fashion.

7 PRIER DE SAÃ&#x201D;NE

By SEESFEE

photography: Seefee | Models: lou lou Herne & Jazz Grant | Make-up & hair: Cassandra Chyla | Designer: Emily Pearce

8 ZUZANA RADICOVA “I don t feel like Art has to be pretty”

– Zuzana Radicova

FASHION DESIGNER Zuzana Radicova, born in Slovakia, raised in Japan and Austria, is a Designer based in Vienna, specialized in Textile - and Fashion design. The graphic composition, cohesion and perfection up to the finest detail, is characteristic for her work. Besides of having a Bachelor of Hons Degree in textile design from the University of Derby, where she was awarded with the purchase prize award, Zuzana attended a fashion school and will be continuing her studies at the Academy of fine Arts in Vienna. FADELESS: Have you always dreamt of being a designer? Being a Designer was most definitely one of my top choices, head to head with being an Opera-singer, a Surgeon or a Headmaster of an ancient spooky school. FADELESS: What are your main objectives as a creative and fashion designer? Although I don’t feel like Art has to be pretty, I always aim to create something that is appealing to the beholder, wether it’s a textile or an art piece. Fashion wise I try to create garments, that are interesting and unique, focusing especially on different materials and colors, that highlight one another.

FADELESS: What are your main sources of inspirations? Without my Laptop I probably couldn’t have accomplished any creative work, that I have done so far. Despite the fact that I’d love to take the time and go to a library and get my inspiration the good old-fashioned way, I primarily choose the web, because you get all the necessary information so quickly-you simply can start working and collect all the material much faster. Particularly, at this day and age, social media such as instagram, is a must for seeking inspiration. FADELESS: How would you define your style? I Unique, graphic and bold, yet quirky and amusing.

I have too many ideas, but I still try to squeeze them all in one collection

FADELESS: Describe your Creative Process? Usually I get inspired when I don’t plan to and most of the time, it’s the most random thing that comes to my mind. Then I start researching and while researching, another inspiration comes to me, which I try to combine with the first inspiration and that goes on for a while, until I get frustrated, because I have too many ideas, but I still try to squeeze them all in one collection and adjust an rework (and sketch a lot!!!), until everything fits perfectly after all. I always work very precisely and graphically, especially in my head - so I barely experiment, everything needs to be planned out, until I’ll make thefirst cut (or print). From thereon it’s a piece of cake. FADELESS: could you give us more information about your last collection and how you got inspire by so many artists? a‚Punkti Punkti Strichi Strichi' was inspired by childhood memories. The outfits from the collection should give you the impression, that they could have been realized from a children’s drawing. I find the fact how children draw clothes fascinating. There is so much imagination and ease to it, everything seems two-dimensional, naive, obvious, yet pure. I tried to ignore the common sense of designing clothes and just started to create. When I think of a person that expresses his childhood memories and phantasies in the most beautiful way, I immediately think of Wes Anderson and his quirky movies-he helped me to find the quintessence of the collection. For the print inspiration I got drawn to the woodblock print of Katsushika Hokusai ‘The Waterfall Where Yoshitsune Washed His Horse‘ that I abstracted on basis of the ‘Benday Dots’ technique, from Roy Lichtenstein, which I continued to adopt in the Accessories, that I created mainly from ironing beads.

Know the rules well, so you can break them effectively.

FADELESS: What's your main talent? Textile design comes to me so easily, so I guess that is my main strength, especially when it comes to prints. Fashion design on the other hand, is more of a challenge, because there is such an overload of fashion every season already, that I feel like you need to push yourself more, to create something that stands out. But I always like a challenge and will, however, try to continue to combine both fields together. FADELESS: Vienna new avant-garde Fashion Capital? think Vienna still is quite conservative when it comes to fashion. It will take a while, until people stop staring, when you wear a bright royal blue coat with a Santa Clause-pin, combined with a wide terra-cotta pant, shiny silver shoes and a pink Hello Kitty suitcase. But I do feel like there is a staring improvement within the last 5 years, so maybe the avant-garde fashion capital is possible after all. Very Slowly though and step by step, but possible-so let’s “make it work!“! FADELESS: Do you have a Motto? Know the rules well, so you can break them effectively. (Dalai Lama)

Fashion & Styling: Zuzana Radicova | Photographer: Christoph Liebentritt | Make-up & Hair: Ying Zhou Models: Chiara Bartl-Salvi, David Pritz | Location: Magdas Hotel

9 KARL MICHAEL “i want to show that it’s not about fashion, its about dreaming.”

– Karl Michael

FASHION DESIGNER KARL MICHAEL is an austrian fashion designer known for his unique, aesthetic and artistic streetstyle. His creations are inspired by art and cultural history converted with a mix of different fabrics and materials like lace, metal and organic cotton. The message of his brand „KARLMICHAEL" is „fashion for him, her or whatever you want to be, because unisex is the gender of tolerance“.

FADELESS: Have you always dreamt of being a designer? Well… being a designer is a job that fills me with passion, but i always dreamed being an Superhero, Jedi knight, special Agent, musician & artist. I dont like the Fashion Industry that much, but I like to use the industry as a stage for my art. In the future I’m planning to describe myself "Jedi Superhero special jedi artist knight agent“. I think i always dreamed about realizing my dreams anyhow. FADELESS: What are your main objectives as a fashion designer? i want to explore new sides of fashion, my direction goes into telling untold stories, making movies, bringing my ideas to life. I want to show that it’s not about fashion, it’s about dreaming.

FADELESS: What are your main sources of inspirations definitely Science Fiction, I always work on building a future - instead of recreating the past. I think history is already written, but future is something to strive after. If i could i would work on a Space Ship such as he „Enterprise“ to use the inspiration of the infinite universe. FADELESS: How would you define your style? I think my style is kind of Cyber Punk, always creative, always futuristic always rebellious. FADELESS: If you could live a day in the life of another person, who would you choose and why? The president of the USA I guess,

first I’m curious about all the top secret folders. second i would make a bill, that a president elect of the united states should always be a known pacifist and not a extraordinary douchbag.

i see Vienna as one of the best opportunities to start, build up and expand global.

FADELESS: Describe your Creative Process a creative process is very abstract, i think mine is very chaotic, cause I run around 24/7 with shitloads of ideas, but in the end i fill a pool with it called „New Collection" FADELESS: Could you give us more information about your last collection, and the concept behind it? APRiL3000 (pre-RESORT2018 collection) is the first part of the futuristic cyber world story and fashion trilogy. 'April3000' is backed by a fictional story about the world's future with a political system which suppresses people by forcing them into unity and collective perfection. April 3000 marks the end of the global cyber war... The next part is named 'DISCO3000' and concerns resistance activities which happen 'offline'. ‚ HIVE3000' is the 3rd and darkest chapter of the trilogy. The 3rd chapter will be presented in September at this year's MQ Vienna Fashion Week. FADELESS: What's your secret talent? if i tell you that, i’d have to kill you. FADELESS: Do you see Vienna as a new Fashion Capital? No, never. But i see Vienna as one of the best opportunities to start, build up and expand global. FADELESS: Do you have a motto? Write future. 64

Photographer: Karl Michael - Models: Florentin / stella models - Nino Mahino - Aila / stella models - Make-up & Hair: Damilola Gbonjubola

10 NEVER SEEN THE BEACH By Sigrid Mayer

photography & styling: Sigrid Mayer | Make-up & hair: Christine Akbaba | Model: Laura R / Addicted to models | Dress and earrings: Zaraâ&#x20AC;¨

Dress: Zara | Bra: Wolford

Top & skirt: Ferrari Zรถchlingโ จ

Swimsuit: H&M | jacket: Vintageâ&#x20AC;¨

11 NADINE NOW “Live in the NOW.”

– Nadine Now

JEWELRY DESIGNER Nadine Now´s jewellery is unique in its extraordinary simplicity. The natural character of raw materials shapes the art and face of Nadine Now. Born and raised in the Austrian countryside, Nadine early in her life was aware of her bond with the pristine nature she grew up in. She studied interior design, following graduation, set out to travel the world where she fell in love with the elegance and charm of the ocean. It is the mélange between her knowledge of shaping the interior of architectural space and her passion to discover the design and creations of nature, which form the driving force of inspiration. Nadine gives great importance to high-standard manufacturing and thus breathes life into her design vision. FADELESS: Have you always dreamt of being a jewelry designer? I was always a creative head since day one but I actually studied interior design. Somehow I discovered jewellery design or jewellery design somehow found me and it is a medium I can express my toughts with. FADELESS: What are your main objectives as a creative & designer? I like it when people have a story to their jewellery pieces and when they feel an emotional connection to it. I think this is kind of romantic and I wanna be part of it.

FADELESS: What are your main sources of inspirations? Mother nature and the human body in the architectural space FADELESS: How would you define your style? Simple and yet extraordinary. Combinable with almost every outfit. FADELESS: If you could live a day in the life of another person, who would you choose and why? The first person that comes in my mind is Sylvia Earle the marine biologist. So that

Fashion: Ferrari Zรถchling | Necklace: Nadine Now

I can see all the beauty that hides deep down under the surface of the ocean.

people are motivated and industrious.

FADELESS: Describe your Creative Process Sometimes I start with the material first and sometimes with the idea. It depends on my mood I guess but in both ways it is a lot of scatching, experimenting and researching till I create the final product with my two hands. FADELESS: Could you give us more information about your last collection? The name of the last collection is called „Ocean“ and it is about the people I met and the feelings I had while I lived in Australia and New Zealand. Basically the design is for everyone who can identify him or herself with and I don´t wanna tell them what they have to see in it. FADELESS: What's your main talent? That is a pretty hard question to answer and I guess it depends on the point of view. At the moment I would say to see the beauty in ugly things, if that´s a talent. FADELESS: Vienna new avant-garde Fashion Capital? Well, I can tell that the people are motivated and industrious. FADELESS: Do you have a motto? Live in the NOW

Fashion: Concepto | Jewellery: Nadine Now

Fashion: Gulnur | Jewellery: Nadine Now

12 MESHIT “We love making clothes for various people.”

– Meshit

FASHION DESIGNER MESHIT is an Austrian women’s label founded by Ida Steixner and Lena Kramf in 2010. The name references the ability of the wearer ‘to mesh’ the garments into their preexisting wardrobe and the meshing and blending of contrasting aesthetic codes and cultural references to create cohesive seasonal collections. Social movements and youth culture are referenced and combined with clean shapes, unique design elements and playful details. All prints and patterns are designed in-house. FADELESS: Have you always dreamt of being a designer? We started with the fashion school when we were fourteen years old. Back then I didn’t really think of being a fashion designer but through the years the idea of founding our own brand got more and more interesting for us. After graduating we just started Meshit still very naive and not thinking about how much work was waiting for us… FADELESS: What are your main objectives as a creative fashion designer? We love making clothes for various people – that are into fashion besides the mass-market. Also it is important for us to know who is producing our clothes. We have a very close and already long

relationship with our production place in Budapest and visit them often. FADELESS: What are your main sources of inspiration. Our clothes are often inspired by the working class, social movements and various sub and youth cultures... FADELESS: How would you define your style? Our style is relaxed and laid-back but also fashionable - it´s a mix of contemporary fashion and streetwear… FADELESS: Describe your creative process. We always choose some kind of inspirational theme that is interesting for the both of us - then we talk about which

Our clothes are often inspired by the working class, social movements and various sub- and youth cultures.

pieces and details could fit into the collection inspired by the chosen theme and then we both start designing separately, meeting up a couple of times to discuss our designs and choose some that we both like. Sometimes we also mix designs from both of us into one piece. After that we start making the patterns and sewing the prototypes. During that process a lot of the shapes are changing. FADELESS: Could you give us more information about your last collection? Our AW17/18 collection is inspired by various groups of Nomads around the world. We took traditional shapes and details and mixed them up with a modern look. Moreover we developed some wide cut one-size pieces that fit the traveling lifestyle and are easy and comfortable to wear for different occasions. FADELESS: What's your main talent? Designing, making patterns and snacking. FADELESS: Is Vienna the new avant-garde Fashion Capital? Well that´s probably not the perfect fitting synonym for Vienna’s fashion-scene but there´s a lot going on here. Maybe you can´t compare it to big ‘fashion’ cities such as Paris, London, Milano, New York because Vienna is just too small and there are not enough fashion-lovers here. But actually that´s also something that we like about Vienna - you´re not always surrounded by the latest fashion trends. FADELESS: Do you have a motto? Fun first.

Photography: Matthias Aschauer | Model: Sofie FatouretchiÂ

13 NEON ANGELS By Elisabeth Gatterburg

Photography: Elisabeth Gatterburg - Styling:Guy Debast - MUAH: Inge Schra / Fresh - Models: Stella Models

Roxanna: Top and Skirt: Ferrari Zรถchling - Anfisa: Dress: Ferrari Zรถchling - Belt: Madeleine Blaha available at Runway Vienna

Anfisa: Dress & Belt: Ferrari Zรถchling

Roxanna: Top : Concepto - Jacket: Ferrari Zรถchling _ Trousers: Re-Bello - Anfisa: Jacket: Ferrari Zรถchling- Top and Trousers: Concepto

Roxanna: look Ferrari Zรถchling Jewellery: And_i - Anfisa: Topt: Ferrari Zรถchling- Trousers: Vis a Vis - Jewellery: And-I

Roxanna: look: Ferrari Zรถchling - Jewellery: And_i - Anfisa: Top: Ferrari Zรถchling - Trousers: Vis a Vis - Jewellery: And-I

14 STOCKISTS

FASHION A. Adam Jones - www.cat-among-the-pigeons.tumblr.com | And_I - www.and-i.com | Agnes Varnai - www.agnesvarnai.com | Atarix - www.ataraxi.co.uk |

P. Puma - us.puma.com | R. Re-Bello - www.re-bello.com | Runway International and Austrian Desing - www.runwayvienna.com S. Sealskinz www.sealskinz.com | Susana Kreuzberger - www.susakreuzberger.com | V. Vis A Vis - www.fashionvisavis.com - Vivienne Westwood - www.viviennewestwood.com | W.

Wolford - www.wolfordshop.at |

Z. Zara – www.zara.com | Zuzana Radicova - www.zura.design | Zou - www.zou-concept.com

PHOTOGRAPHERS C. Christoph Liebestritt -http://www.liebentritt.at/ E. elisabeth gatterburg- http://elisabethgatterburg.com/ F. Felix Jakob captain Frühauf G. Geli Goldmann - www.geligoldmann.com K. Karl Michael - www.karlmichael.net L. Luca Fuchs - www.lucafuchs.com | Lukas Preisindex M. Matthias Schauer P. Pawel Dziemian - http://www.dziemian.com/ S. SEESFEE - www.seesfee.com | Sigrid Mayer - www.somevelvetmorning.at/ V. Vanessa Hartmann - http://www.vandehart.com

MAKE_UP & HAIR A. Alexandra Elena - www.alexandra-elena.com C. Cassandra Chyla - www.cassandrarosemakeup.com | Christine Ababa - http://www.christineakbaba.com |

Camilla Gbonjubola

G. Graziella Vella - www.graziellavella.com I. Inge Schwa - http://inge-schra.format.com/ K. Kaya Koenig Y. Ying Zhou

STYLISTS G. Guy Debast - www.guydebast.com J. Julia Marinics

Stilenotes - www.stilenotes.com

S. Sato Okoro - www.styledbysato.com

Models A. Addicted to models - www.addictedtomodels.com B. Body and Soul Model Agency - www.bodyandsoul.at H. HMG - www.hmgmodels.squarespace.com S. Stella Models - www.stellamodels.com

Model: Erika / HMG - Jacket: KTZ T