October 2013

Business Builder Magazine

How to Promote Your Small Business Effectively How Blogging Helps in Marketing

4 Reasons Why you’re Videos Have Not Gone Viral

Great Small Business Event Marketing

How to Increase Your Affiliate Sales?

What You Need to Know About Viral Marketing

October 2013

Small Business Advertising: The Key to Success

Tips on How to Make Passive Income Online Cost Effectively -

WHEN SMALL BUSINESSES GO VIRAL Powered By

BUSINESS BUILDERS MAGAZINE

CONTENTS 5

Small Business Marketing

6 Promote Your Business through Videos 8 Use LinkedIn to Reach More Clients 9 Small Business Blogging 10 Mobile Marketing for Your Small Business 11 When Small Businesses Go Viral Your Small Business 12 How to Promote Effectively 13 14

What You Need to Know About Viral Marketing

Getting Your Small Business into the Social Media

15 16

Small Business Advertising: The Key to Success Internet Marketing: Know the Facts

BUSINESS BUILDERS MAGAZINE

CONTENTS 17

What a Marketing Consultant Can Tell You about Creating Your Point of Difference

19

Tips on How to Make Passive Income Online Cost Effectively

20 21

Reaching Your Business Clients through Text Marketing The Small Business Marketing Solutions to Spell Profit for You

22

Ask Yourself - What Can I Sell Online to Make Money?

23 25

How to Increase Your Affiliate Sales?

4 Reasons why you’re Videos Have Not Gone Viral

26 28 30

How Blogging Helps in Marketing

Avoid Network Marketing Until You Read This Article Get Smart and Become a Copywriter to Grow Your Business

31

Great Small Business Event Marketing

Editor’s Notes Welcome to this month’s issue of our magazine. This month we bring you some great new articles that will help you fast track your goals and success.

We work hard to put together each issue of this magazine and welcome the feedback and contributions from all our loyal readers.

A publication like this would not be possible without the support of our valued advertisers who provide relevant products and services for our readership. Please visit our sponsors as they know what you need to help you with all your endeavours.

Lastly I’d like to congratulate you for investing your time to educate yourself by reading this magazine. We are proud to be able to help all our readers, and look forward to serving you for many years to come.

Guy T. Dunn

SMALL BUSINESS MARKETING An article published in Business week newspaper, furnishes few details about Small business marketing. According to the article in early times before the era of Internet started Small business marketing was simple. It was just to buy some space in the Yellow Pages, to get an ad published in the local newspaper, and by cold calling.

The invention of the Internet has introduced numerous ways to reach customers, right from search engines to social networks and business listings boards. But, most of the small business owners do not understand the best methods for marketing their business.

The startups try to enter the market by trying to sell marketing services to Main Street small businesses. Many of the start-ups gained success and so it gave a platform to others. In the article, it is a $40 billion market according to Trevor Sumner, founder of LocalVox, a New York-based company.

In the article a question asked was “Should small businesses be on Facebook (FB)?” by Sumner at a panel discussion on the intersection between small businesses and startups at the Northside Festival in Brooklyn today. The answer was yes.

Other than Facebook one should also use Twitter, Yelp (YELP), Citysearch, and Google (GOOG), to market their small businesses.

The advertisements should be displayed on numerous other places where customers can find and identify your business. And it can be managed easily as today you can stay online from anywhere.

The article focuses the other takeaways from the panel, which featured ‘Yodle Chief Executive Officer Court Cunningham’: According to Cunningham, thousands of new customers sign up Yodle in a month, which offers small businesses a menu of marketing services.

Many of the listed businesses don’t even have websites, and those businesses which have their own websites are not mobile-friendly. According to LocalVox’s Sumner many of the businesses do not put their telephone number on their website.

A phone book listing can also help small businesses get good results.

The invention of the Internet has introduced numerous ways to reach customers, right from search engines to social networks and business listings boards. But, most of the small business owners do not understand the best methods for marketing their business.

PROMOTE YOUR BUSINESS THROUGH VIDEOS The best and most effective way to reach customer is by using videos to appeal to your niche. Many of the business owners make a mistake is the approach by which they begin that is to spread it like a viral.

This is not a good way of marketing, but, by using the right techniques and message that helps your customer know you better can help you gain more ardent and loyal customers.

YouTube is one of the most powerful marketing tools. An owner of a small business should use this platform, to promote the business. The traffic gets attracted if you have put some video on YouTube. It also produces an excellent search result. This also gives the small business owner the opportunity to access the customer base, to build relationships, to show your expertise and to brand your business. All can be done on one platform.

This gives the user to watch and feel the message that has been put up on YouTube. This personal touch to the business attracts more customers giving them the opportunity to hear and watch the business owner.

The best and most effective way to reach customer is by using videos to appeal to your niche. Many of the business owners make a mistake is the approach by which they begin that is to spread it like a viral. This is not a good way of marketing, but, by using the right techniques and message that helps your customer know you better can help you gain more ardent and loyal customers.

You can make the most by using YouTube and by marketing your niche. You should watch a lot of videos available on YouTube, which are have similar profile as of your company. By watching the videos of similar companies as of yours, you can get the feedback on the already uploaded videos. The feedback on other company videos can be used by you in preparing the video of your company.

You can use Google keyword tool which will prove to be of great help in searches. It can help you create new content, and will help you understand about the target market.

The customer of today can be kept intact by offering them some variety. You can be creative and create the videos by using the message of leadership, or by creating some funny videos. But, remember that the video should be prepared in such a way that the relevance of your business should not be lost. The companies convey the message in a very thoughtful manner to the customer. Where, along with the message creativity gets involved making the ads less boring and customers enjoy watching.

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USE LINKEDIN TO REACH MORE CLIENTS LinkedIn a professional networking website is actually a tool that is used to display information related to your profession. The homepage of the LinkedIn is very valuable as it helps the reader get all the required information.

It can be said that it is one of the source of real time marketing. Many small businesses are marketed using this professional network.

Small business marketing over LinkedIn can help you get into the conversation with a single customer or many at the same time. This helps you covey your message on the same window in real time. This lessens the need of email which is also a means of sending message.

Your small business can grow through your network that is the power of your LinkedIn profile. LinkedIn helps you by saving the new searches performed by you on your paid account. The weekly email alerts are sent highlighting new accounts matching my search criteria.

There are seven features of LinkedIn that can help you market your small business. Status updates are more informative as it gives users voice and clarity about their content. The features of like Likes, comments and the ability to mention and add other person name, has gained popularity. The profile update can help you get valuable information related to business intelligence. The next feature is new connections help you know the active users. The feature of endorsement and recommendations helps you know about the skills and the recommendation received by the user.

The feature of people you may know helps you identify and add people you might know. The next feature is ‘Who has viewed your profile’ helps you know the people peeping in your profile. The user who views your updates helps you get real time feedback. Make a habit to check your account regularly to get the best result.

Small business marketing over LinkedIn can help you get into the conversation with a single customer or many at the same time. This helps you covey your message on the same window in real time. This lessens the need of email which is also a means of sending message.

SMALL BUSINESS BLOGGING Small business marketing using blogs can also help you gain profit. There are many small businesses that understand the value of Business to business blogging by generating lead. The blog is considered as the lead generating machine which generates more traffic than our main company website. The lead generation using blogs can be done easily. The search engine helps your blog appear more than tens of thousands of times. Thousands of people like the content enough to take the next step and respond to one of our offers and become a lead.

Some small business bloggers think a business blog is just about thought leadership. Yes, a small business blogging is the best way for thought leadership and brand building. By using blog to share your leadership thoughts will help you generate more leads.

The best and most important way to get the best results by blogging is by Publishing Great Content. Instead of putting more content about the sale of your products and services, you should publish content that is useful to your prospects, and most of the readers will read it. More interesting blogs means more readers.

The other way to gain popularity and business is by creating compelling Offers. The blog should contain the content that people who are reading your blog, should be enticed to get to know you better and become a lead.

The offers that you offer people are in exchange for their contact information. To promote your small business you should offer over a dozen different offers that are used on this blog, because you should have an offer that is targeted towards the content of each blog article. On the blog if you place a video for requesting a demo may not attract the reader because people reading a blog article may not ready to jump to watching a demo. The reader seeks to gather more education first. Let your blog reader take the natural next step.

Some small business bloggers think a business blog is just about thought leadership. Yes, a small business blogging is the best way for thought leadership and brand building. By using blog to share your leadership thoughts will help you generate more leads.

Mobile Marketing for Your Small Business Small business marketing can now be done on mobiles too. In this era people have become mobile savvy, apart from the use of mobile as a phone it is now used as a smart phone which helps the user use internet on mobile device. This device is used to browse the internet or interact on social networks. Being a small business owner you can get the benefit of it.

Small business marketing via tapping into the mobile market will help you increase your visibility and drives more traffic to your site. As most of the public access their social accounts on mobile so you should have a proper social media strategy.

The first step to promote your small business on mobile is to make your website mobile-friendly. If you have an existing website, make it reach up on a mobile device and see how it looks and determine how long it loads. This study will help you take note of the necessary changes needed to make your site mobile friendly.

To get the effective mobile friendly website you should adopt a responsive design for your site. This may make lead you to take a little more effort by rebuilding it entirely. This will help your website get displayed properly across different devices.

To get the effective mobile friendly website you should adopt a responsive design for your site. This may make lead you to take a little more effort by rebuilding it entirely. This will help your website get displayed properly across different devices.

To get full advantage for your small business marketing you should use social media marketing strategy. You should ask questions to start a conversation with your followers and increases the engagement in your social accounts.

To get better response you should share relevant, useful and engaging content. You should write helpful blog posts and let your business followers know about them. You should share a niche-related article you read. You should diversify your small business content by flagging up images, info-graphics and videos. You should make a facebook profile featuring the best features of your small business and gain lots of followers and lead.

WHEN SMALL BUSINESSES GO VIRAL The invention of the Internet has introduced numerous ways to reach customers, right from search engines to social networks and business listings boards. But, most of the small business owners do not understand the best methods for marketing their business.

Many of the listed businesses don’t even have websites, and those businesses which have their own websites are not mobile-friendly.

Small business can be promoted by writing helpful blog posts and letting your business followers know about them. You should share a niche-related article you read. You should diversify your small business content by flagging up images, info-graphics and videos. You should make a facebook, LinkedIn, Twitter, Google, Blog profile featuring the best features of your small business and gain lots of followers and lead.

Small business marketing using blogs can also help you gain profit. There are many small businesses that understand the value of Business to business blogging by generating lead. The blog is considered as the lead generating machine which generates more traffic than our main company website. The lead generation using blogs can be done easily. The search engine helps your blog appear more than tens of thousands of times.

Small business marketers focus in making marketing strategy which makes a viral marketing. Viral marketing is all about getting your customers to do the work for you. This is done by influencing the target audience by using social media and to get the ball rolling, and next you have more coverage than paid marketing could ever have produced.

Small business marketing is promoted using the marketing strategy, the best strategy results in best action. You should check the marketing strategy effect, check if your small business marketing strategy has been planned to perfection and you’re ready for action. Make sure that your target audience can find you easily, to help you generate more lead.

Viral marketing is all about getting your customers to do the work for you. This is done by influencing the target audience by using social media and to get the ball rolling, and next you have more coverage than paid marketing could ever have produced.

HOW TO PROMOTE YOUR SMALL BUSINESS EFFECTIVELY You should be very careful and make your target audience feel that when they deal with you, they're dealing with real professionals. You should include a link to your email account and make sure that it is regularly checked, responding to customer queries as they come in.

Small business marketing is promoted using the marketing strategy, the best strategy results in best action. You should check the marketing strategy effect, check if your small business marketing strategy has been planned to perfection and you’re ready for action. Make sure that your target audience can find you easily, to help you generate more lead.

Many companies have everything in place with a flawless business plan, but most of them forget the major things like not displaying the correct contact information on their website. This neglected information the major information for generating lead and if the target audience can’t find a brand and engage with it, then the chances are they will find a competitor instead.

You should not forget to display your contact information prominently. Your small business might have started growing whether offline or online, you should make sure that your address, email, phone number are listed. Make a Twitter or Facebook accounts that contains all the contact information as they are easily visible on every page.

You should be very careful and make your target audience feel that when they deal with you, they're dealing with real professionals. You should include a link to your email account and make sure that it is regularly checked, responding to customer queries as they come in.

The information so displayed should be useful for your target audience which includes existing customers. Make sure to provide the contact details of someone who can assist them if there's a problem, including a name, phone number and business address. And if your business has a single owner than, use your own name.

You should be a part of major social media sites such as LinkedIn, Twitter and Facebook, which are invaluable platforms for getting engaged with your customer base. These platforms will help you get engaged in sparking conversations about your campaigns and products and raising your public presence. Many of the small businesses are establishing a Google profile too, which has many experts and tradespersons operating within its circles.

WHAT YOU NEED TO KNOW ABOUT VIRAL MARKETING Small business marketers focus in making marketing strategy which makes a viral marketing. Viral marketing is all about getting your customers to do the work for you.

This is done by influencing the target audience by using social media and to get the ball rolling, and next you have more coverage than paid marketing could ever have produced.

A small business if lands with full preparation can help you get the best result from viral marketing. As consumers tend to be more receptive to this type of marketing as opposed to online advertising, which can be seen as intrusive.

Successful viral marketing can turn a small business which is unknown brand into a household name.

There are many examples where the power of viral marketing has been proved. There have been many cases where the demand raised more than supply. And the people who ordered the product did not received the ordered products on time and were neither informed about the shipment but were sent a message that the delay is because of more demand and less supply.

Now you might be wondering that how is a small company supposed to cope with the onslaught of business viral marketing can bring? And, with that in mind, should start-ups really be chasing this type of success?

Here, viral marketing plan can be a nightmare, if you want your product to go viral for a long time. As this may help you reach heights more faster way than other attempts.

The characteristics of viral marketing are abrupt and intense demand. If you wish to support viral marketing, it makes sense to communicate this so that your customer service staff doesn’t get a nasty surprise if you strike gold.

Suppose that one day you reach office and see that the demand of your product has tripled overnight because your product has gone viral. After initial jubilation reality sets in, how on earth are you going to serve these customers?

The solution is the right communication. Once you have gone viral, communication is your secret weapon. You are going to struggle with the surge in demand, and this isn’t a weakness. If you are overwhelmed and the surge was unplanned, tell your customers! They are likely to empathize with your situation.

Successful viral marketing can turn a small business which is unknown brand into a household name.

GETTING YOUR SMALL BUSINESS INTO THE SOCIAL MEDIA

Small businesses are usually corporations that are owned privately, partnerships or sole proprietorships. Some examples of small businesses are local departmental stores and shops, hairdressers, lawyers, restaurants and small scale manufacturing companies. A small business may be categorized as small due according to various factors like size, sales, profits and other such factors.

Advantages of small businesses – Small businesses have a lot of benefits like the following.  

 

They do not cost a lot to set up and can be started even on a part time basis. They have low overhead costs.

They are placed quite close to the market and can cater to the needs of the market very efficiently. Their owners can have personal relations with the customers and thus they can personalize their products to be more beneficial to the customer.

They are independent and thus can take decisions easily, are more flexible and can bring about innovation and change in their products easily.

They work towards meeting local needs and create job opportunities for people of the locality. They pay their taxes to local Governments which can be used in the improvement of the area.

Challenges faced by small businesses – Mostly because of their size, small businesses also have their share of problems some of which are:      

Undercapitalization mainly due to improper planning which can cause bankruptcy.

They have to take care of insurance costs, rising energy costs and other costs.

They may be susceptible to the Entrepreneurial myth or E-myth according to which a technical expert is assumed to be an expert entrepreneur in that area.

The quality of jobs they create may not be up to the mark.

There are chances of larger businesses influencing their success.

In order to succeed in the competitive market of today, small businesses need to consider various factors and opt different marketing strategies.

Small Business Advertising: The Key to Success Small Business Marketing through internet gives the seller the option to promote the product through different means like by email which is known as email marketing, search engine marketing, social media marketing, etc. The display of the advertisement for marketing of the small business is done via web banner, mobile advertising, etc.

Online advertising team includes the advertiser and the publisher.

The publisher integrates the advertisements provided by the advertiser. Others who are associated with small business marketing via internet include advertising agencies.

The function of an advertising agency is to generate and place the advertisement on ad server. The ad server helps the ad to get displayed and tracks the details.

Today the connection between different and far places is shortened by the use of internet. The internet plays a very important role not only for us but also for business. The small businesses through internet have seen a rapid growth.

The internet marketing has helped the unknown small business to be known worldwide.

Internet marketing with sales has made a consumer reach out to connect with the small business which is miles away.

Small Business advertising helps the new business to grow with ease on internet. The products easily gain popularity by advertising through internet.

Many companies does not have retail outlets but runs there small business by selling and marketing their products online.

Internet marketing has helped the user to compare the products on a single screen. Advertisers focus on the product and the lines that are eye catchy, which makes the marketing more strong. Many of the companies offer special internet price for the promotion of business. The tempting offers attract the consumer to go through the internet advertisement.

Internet marketing has changed the world of marketing, the change in display, in thought, etc.

The small businesses that are start-ups are marketed using the internet via telecasting there live views.

Consumer gets all type of details related to the small business on the internet. The internet marketing has helped the unknown small business to be known worldwide. Internet marketing with sales has made a consumer reach out to connect with the small business which is miles away.

Internet Marketing Know the Facts Many marketing programs have been introduced which teaches or aims to teach all the necessary skills to plan and execute internet digital marketing.

Traditionally the articles were marketed using mass print that is via news papers, magazines, etc. The articles were printed of various topics. The resources were limited in traditional media with limited budgets for gathering content.

Internet marketing of the articles is done by the business owners and marketers, who try to maximise the article advertisement results. Internet marketing requires domain, budget, and promotion plan while using search engine optimization. The keywords the articles are used in such a way that makes the articles receive more traffic. These keywords are also a part of Internet marketing strategy.

Internet marketing has increased the business of the business owners and at the same time it has increased the knowledge of the user too. The awareness that is spread using the internet marketing has benefited everyone.

Marketing has been a good way to promote the products that are launched in the market. Internet has made the selling of the product easy for the business owners and entrepreneurs.

Internet marketing is also beneficial for professionals who are engaged in services like doctor, engineer, etc.

Internet marketing has increased the business of the business owners and at the same time it has increased the knowledge of the user too. The awareness that is spread using the internet marketing has benefited everyone.

WHAT A MARKETING CONSULTANT CAN TELL YOU ABOUT CREATING YOUR POINT OF DIFFERENCE Many marketing programs have been introduced which teaches or aims to teach all the necessary skills to plan and execute internet digital marketing.

Traditionally the articles were marketed using mass print that is via news papers, magazines, etc.

The articles were printed of various topics. The resources were limited in traditional media with limited budgets for gathering content.

Internet marketing of the articles is done by the business owners and marketers, who try to maximize the article advertisement results. Internet marketing requires domain, budget, and promotion plan while using search engine optimization.

The keywords the articles are used in such a way that makes the articles receive more traffic. These keywords are also a part of Internet marketing strategy.

Internet marketing of the articles is done by the business owners and marketers, who try to maximize the article advertisement results. Internet marketing requires domain, budget, and promotion plan while using search engine optimization.

Internet marketing has increased the business of the business owners and at the same time it has increased the knowledge of the user too. The awareness that is spread using the internet marketing has benefited everyone.

Marketing has been a good way to promote the products that are launched in the market. Internet has made the selling of the product easy for the business owners and entrepreneurs.

Internet marketing is also beneficial for professionals who are engaged in services like doctor, engineer, etc.

Internet marketing has increased the business of the business owners and at the same time it has increased the knowledge of the user too. The awareness that is spread using the internet marketing has benefited everyone.

TIPS ON HOW TO MAKE PASSIVE INCOME ONLINE COST EFFECTIVELY Learning how to make passive income online is a personal growth development process...

But here are a few key elements to follow when you're first considering if you want to take this plunge...

What does discovering ways to make passive income online have to do with personal development? Well, just like any other business, the internet business has to do with person to personal interaction.

And, while it may feel like you're learning how to make money online by sitting behind your computer, you have to remember that the money lies in the hands of the person at the other end reading your stuff... and you have to be engaged with how that person is feeling when they read your blog.

Sometimes it's worth spending just a few bucks on Facebook to get your stuff "liked" in the first place, because this will attract more people to your content. People will tend to gravitate to that which other people like.

So while it may make perfect sense to say, "make your content interesting"... it is a bit of a learning curve to find out exactly what people want to learn about.

Step 1 - Assuming you want to develop a blog and start learning how to make passive income online... where do you begin?

Of course, you begin with a blog. While the big internet marketers who are successful do spend thousands of dollars each month promoting their material, I don't suggest this in the beginning unless you happen to have money to burn.

And, by the way, if you do have money to burn, I have a faster road to success for you, but I'm assuming if you're reading this post you're looking for cost-effective answers.

Step 2 - The second big thing to remember when learning how to make passive income online through blogging, is consider your target market...

When people search the internet, they're basically looking for one of two things: they want to find pleasure, or they have a desperate need to alleviate pain.

Your job here is here is two-fold: First, find out how many people are searching for the thing you want to promote, or "keyword phrase". For example, the keyword phrase in this post is "how to make passive income", which gets 4400 searches per month, and "passive income online" which gets 2400 searches per month.

This information can be found online easily through the free Google External Keyword Tool "AdWords.Google.com". I suggest looking for a "long tail phrase" (several words) with low competition, which will give you greater chances of ranking your blog post on Google.

Now that you've done this much, how can you be sure people will want to read your content?

Actually, you can't. This is the second step in connecting with your audience and it's the personal growth development part. It's best if you can track your progress by using tracking software to see who's looking at what posts. Of course, this requires more learning and more money.

But here's what you can do for free...

Take that same post and put it into EzineArticles as an article. This not only will get an additional traffic flow, since some people go to EzineArticles for their information, but it will also serve as a "free tracking tool", since you can simply click on the performance tab in EzineArticles to see how many people are reading your stuff, and more important, how many people and clicking on your call to action (the link at the bottom that takes them to where you're selling stuff)... it's called the "click through rate", or CTR. Obviously, the greater the rate, the better you're getting at marketing through blogging.

Step 3 - The third step to make passive income online cost effectively is through social media...

This will give your content a boost to get it out there, and it's a great beginning. Many people make thousands of dollars each month using this method. I suggest creating a Facebook fan page for free. From there, you can choose to market pay-per-click with a limited budget to find out what people are really interested in. It's also a very easy way to get lots of leads quickly.

Sometimes it's worth spending just a few bucks on Facebook to get your stuff "liked" in the first place, because this will attract more people to your content. People will tend to gravitate to that which other people like.

This means that even if you spend $10 and only get a few likes on your blog and no leads, it's not necessarily wasted money, because those likes and shares will attract other people on the internet, and once your content starts spreading in a viral way, you don't have to pay a dime to keep it going.

You can easily learn how to promote anything you want online.

However just like anything else, you do have to commit to learning.

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REACHING YOUR BUSINESS CLIENTS THROUGH TEXT MARKETING Mobile marketing is the latest development that has taken place in the advertising industry. This largely amounts to the contraction of the electronic devices and their enhanced functionality. We are well aware of this fact that technology has much to offer and we need to make the best use of it for good. With the availability of the biggest electronic knowledge base on the compact devices like Smartphone and tablets, it has become much easier to spread the word or introduce a product or services to the targeted customers.

Luckily, the marketing strategy has worked wonders for many businesses and brought huge profits and credibility to them.

In the beginning, when this kind of marketing first appeared into the scenario, businesses did not treat it as seriously as it should have been because they were doubtful about whether it will work or not. They continued with the conventional methods of marketing while using mobile marketing alongside. There are many businesses at present that are still not aware of or doubt the capability of this powerful tool and are still going good. However, they be told that if they are doing well, they can do much better by using this tool.

Among the different categories of product promotion, this kind falls into the category of persuasive marketing in which the attention of the consumers is driven to the product.

There is no or very less probability of a person not checking an SMS on his mobile. Moreover, this will make the client feel important for the company. In such a condition, there are great chances that the consumer will reward the business with his loyalty expecting to get the best services.

With the availability of the biggest electronic knowledge base on the compact devices like Smartphone and tablets, it has become much easier to spread the word or introduce a product or services to the targeted customers.

Luckily, the marketing strategy has worked wonders for many businesses and brought huge profits and credibility to them.

Now, when a business has decided to make use of this strategy for the promotion of their products, the next task at hand is to decide a fruitful marketing strategy for the same. A very prominent fact about this type of brand promotion is that all you have is a few words to express the credibility of your business so you need to be straight forward. You have to go ahead and just say what you have got for your clients whether it is the new product line, a chance to win a prize, discount coupons, cutoffs, end of season sale or a competition. This is a more personalized approach as felt by most of the receivers and thus they tend to join in to prove that this method works more than anything else.

The next thing is to make sure that your customers who are contacting you by means of SMS are being replied or acknowledged. Last and the most important point, don't overdo it or take an undue advantage of your customer's personal information. Anyone will get easily annoyed by receiving similar messages in bulk. You can consult a digital marketing management company to help you make the best use of this valuable medium.

The Small Business Marketing Solutions to Spell Profit for You Automating your marketing solution will spell a huge difference between what works just right and what works best. With the use of a technology that will allow you to innovate the way you conduct your marketing procedures, it will be a lot easier for you to carry out plans you have devised.

You have the best products and services. However, only you know that. How come? This is simply because you lack the marketing solution to tell the whole wide world you have the best products and services to offer. A business that does not make use of a marketing system to carry out marketing and promotional pursuits is a business that is doomed to falter anytime soon. How else do you plan to push your sales up?

Sure enough, it was your goal to gain profit out of your business.

Along the way though, you face hindrances and trials that will make you think it is impossible to gain profit or just to get back what you have invested. But if you try to look at it from the perspective of the owners of the biggest companies now, they started small but dreamed big and stayed big. Basically, these hindrances and trials do not have to dictate your way of thinking towards success.

How you react and act on the challenges will determine the course of your business. And as always, you have the choice. In the case of devising a marketing solution, you always have the choice to choose to the right small business marketing solutions.

First, you need a marketing coach that will provide training on what could be an effective marketing strategy especially suited to your line of business. This strategy does not have to be too complex. Actually, an effective marketing strategy provides you enough time to attend to your other business concerns.

Automating your marketing solution will spell a huge difference between what works just right and what works best. With the use of a technology that will allow you to innovate the way you conduct your marketing procedures, it will be a lot easier for you to carry out plans you have devised. Apart from the easiness, you also get the chance to cater to the needs of your customers presented to you in bulk.

But then again, the ultimate response to the challenge of having to devise a successful marketing plan for small business growth is to make use of the services of the professionals. Outsource your marketing division and you will never have to spend so much time trying hard to come up with an effective marketing system. They have the experience and the experience it would take to give a boost to your sales, to your profit.

A business plan is nothing without a marketing system. No other business system could ever take the place of what your marketing is doing for you or what your marketing will do for you.

Ask Yourself What Can I Sell Online to Make Money?

If you asked yourself "what can I sell to make money?" you might come up with plenty of ideas to help boost your income.

You can always clean out the garage and sell unwanted items on eBay for a few extra bucks. Unfortunately, once those items are gone, you're left with nothing else to sell.

You could always go out and buy lots of stock of a product you like and then sell those things to customers. This means you'll need somewhere to store those items and you'll need to package and ship out each individual order as well.

There's also the option of selling other people's products. This is often called "affiliate marketing" in the world of online business, where you sell other people's products and they pay you a commission for referring a sale. This type of business model is an easy way to get started for many people, but there are other alternatives that can be far more profitable.

What Do You Do Now? Rather than ask "what can I sell to make money", think about what you already sell every day. If you have a salaried job, you're selling your time and your expertise in your profession every single day in return for your salary. This means you know a lot about what you're paid to do already.

Now, think about someone who has no idea how to do your job. Someone trying to learn about your profession places a huge amount of value to your expertise and any information relating to it.

This means you already have the tools and knowledge you need to create your own information product. People are very happy to pay for information that can help them get what they want. But there's an even bigger benefit to selling information products that most people don't realize.

Why Information Products?

The majority of information products available online are created in a digital format. This means your customers simply download a copy of the file from your web host's server after they've paid for it.

Digital products are the ideal things to sell to make money, simply because you don't have to store any stock items. You don't have to worry about running out of stock if sales go through the roof. You don't have to package or ship anything out.

Instead, customers download your products instantly, whether you're online or not. In fact, if you set up your website the right way, you can automate the entire sales process. Your customers land on your site. They can pay for the product online in just a couple of minutes. When the payment is complete, they're taken to a download page to access the information product they wanted.

The only thing you have to do is create an information product for them to buy. So the next time you start thinking "what can I sell to make money", remember you have all the tools and knowledge you need to create the perfect product already. You just need to get started.

Digital products are the ideal things to sell to make money, simply because you don't have to store any stock items. You don't have to worry about running out of stock if sales go through the roof. You don't have to package or ship anything out.

HOW TO INCREASE YOUR AFFILIATE SALES? Affiliate marketing is simply about making money and if you are a new affiliate marketer you are right now concerned about how to increase your sale? How to make visitors of your website to buy something? Because you are an affiliate marketer, you want higher conversion rate and sales from what you are getting right now. You have seen the experts showing off their sales statistics and you are wondering how it and you want to know their secret. Well the answer quite simple and it will apply on any type of affiliate product or service you are promoting right now.

Here are some ways about how you can get your sales statistics high: Email Marketing: Email marketing is the most economic and still most effective way of private communication with your targeted audience. Sending a personalized email makes the potential customer feel he is important for you. But first you have to build an email list. When you have a huge list of email address with the permission of their owners you can make a huge profit. It is important for you not to spam their inbox with affiliate offers only; you should add some valuable content with it also which will only increase the chance of getting them to buy the product you are offering. Like sharing some tips or manuals about how to use etc will gain you more trust from your subscribers. You will also need an email service provider like Mail Chimp, Aweber, Alphasandesh, Constant Contact etc.

Social Media Promotion: Proficient social media skills can also help you a lot in attaining the standards set by you. It can be innovatively used to market and share your product's information to an extensive prospective consumer platform.

You can improve your sales by utilizing the power of social media by sharing and embedding affiliate links on your social platform. Some of the social media websites which can be used successfully are; Facebook, Twitter, Google+, Pinterest, StumbleUpon, etc. But make it sure to do not spam too much or it can adversely affect your affiliate campaign.

Using Sponsored Ads: Although Google AdWords do not allow to use affiliate links but there are still many options other than it. 7 Search, Facebook ads, Affinity etc are some networks which you can use to promote your affiliate campaign.

Providing Free Service: This is the most used strategic way among all affiliate marketers.

Assume that you are providing coupon codes but the user first has to click the button first to get that code. When the visitor simply selects the discount coupons, they can be redirected to product's website and thus enabling better possibility of product being viewed and purchased. But know that, not every merchant allow this type of strategies.

Start Posting Guest Blogs: Usually guest posts are very favorable to get a high position quickly.

However, there is another way of using it. This can be carried out by placement of affiliate links into guest content and doing so on a recognized blog. It is true that many of the bloggers would not allow affiliate links publishing on their blogs but still it is worth a try.

Review Writing: Review writing is the best way to promote an affiliate product or service. However, if you are not good at writing then it can on the other hand harm your objectives adversely as well. You can always hire experts for this.

As an added advantage, if you can do some SEO on your content it would further improve the leads. Your published review can go on top of search results in search engine result pages and thus more people would convert into more product sales. Remember that, terms like 'coupon codes', 'discount', etc. are explored regularly so using them would mean better outcomes. Try them in order to improve sales!

You can improve your sales by utilizing the power of social media by sharing and embedding affiliate links on your social platform. Some of the social media websites which can be used successfully are; Facebook, Twitter, Google+, Pinterest, StumbleUpon, etc. But make it sure to do not spam too much or it can adversely affect your affiliate campaign.

4 REASONS WHY YOU’RE VIDEOS HAVE NOT GONE VIRAL Take advantage of the power of social media! Once you've made a video that's both informative and highlyentertaining, post it online on a prominent video sharing site like YouTube and share the link across ALL your social media sites like Facebook and Twitter.

A savvy marketer knows that a solid online marketing plan won't be successful without the use of videos. As you know, videos retain in the minds of potential customers more than text or photos. Of course, it's never enough to just make a video and post it online. You have to make the right one that will go viral to get to as many potential customers as possible.

Have you already made one for your business and you're wondering why it hasn't gone viral? Here are some possible reasons for that.

Reason # 1 - It's an advertisement!

Business owners, make a mental note of this: people don't click on online videos to watch advertisements. They simply don't. If you make a video that's an ad of the products and services you offer, don't expect that it will get anywhere beyond 10 views. Internet surfers prefer to watch videos that are entertaining or informative, or better yet both. Don't waste your time and money making a video that's purely for advertisement purposes.

Reason # 2 - Information overload People love information. That's what makes the internet popular. It gives them a quick access to everything they want to know. And for your video to hit it big, it must contain information that will help a lot of people. Of course, it has to be relevant to your business. It doesn't make sense for you to make a jewelry beading video tutorial if you own a gardening business.

You also have to be careful. You don't want to put in too much information in the video to the point that it will be too boring to watch.

Reason # 3 - Lack of entertainment There are billions of online videos today. How can you make sure that your video will get watched? One way to do that is to ensure that your video is entertaining enough. It should be unique, creative, funny, thrilling, or even shocking. This way, you can be sure that you will capture the interest of your potential customers, and get them engaged enough to share the video with everyone they know.

Reason # 4 - Weak social media sharing tactics Take advantage of the power of social media! Once you've made a video that's both informative and highly-entertaining, post it online on a prominent video sharing site like YouTube and share the link across ALL your social media sites like Facebook and Twitter. Remember, a video won't go viral if people can't find it. And if your video is good enough, people just won't click on it and watch it, they'll also share it, post it on their walls, and send links to their friends and contacts. Before you know it, your video has one million views!

Make sure these things don't hinder you from making a video that will generate millions of views, drive traffic to your website, and attract more customers to your business. Good luck!

This book is a combination of motivation and how to steps to network yourself to getting more business. Many people hear that networking is a way to grow your business but may not know why or how. This book gives you practical steps and advice on what to do to make networking work for you. It uses stories, examples and advice to help guide you during your journey as an entrepreneur.

The book is now available on Amazon at the following links: http://tinyurl.com/networkingforbiz-paperback for a physical copy & http://tinyurl.com/networkingforbiz-Kindle for an e-book copy

HOW BLOGGING HELPS IN MARKETING Lead generation A blog can be an excellent source of high-quality leads. The technique is to post relevant, updated and highly useful content on your blog pertaining to products and services that you sell. Doing this would result into more readers, which in turn would become your potential customers.

Customer education A common marketing goal is to let people know about the products and services that you sell. But smart business owners don't stop at that. They seek to educate customers on how to use what they offer in a more efficient manner. By doing so, they ensure that customers get maximum satisfaction from the product or service.

And one excellent way to educate customers is through a blog. For example, if you sell wooden furniture pieces, you can share tips on how to make these items last a long time. Customers will appreciate the handy information that you provide.

Brand building

Many business owners don't realize this but a blog can actually do so much for one's marketing plan. A business blog has all the right tools to accomplish business marketing goals including building of brand, driving traffic to main website, attracting more potential customers, spreading the word about products and services, and many more.

Here are some specific ways on how blogging can help in marketing.

SEO Search engine optimization (SEO) refers to the strategic use of keywords within a body of content to achieve higher rankings in the search engine. A high ranking is very important because as you know, most users only check out the first page of the search results.

Customers don't even bother to see what's on the second or third page. If your business is on the 100th page, it's practically invisible.

Business marketers turn to SEO to drive more potential customers to the company's main website. Getting links to the main website improves SEO and ranking in the search engines. And an effective way to do that is to have a blog where you can post SEO articles with links back to the main website.

Another way blogging helps in marketing is through brand building.

A blog says a lot about what a business is and what it stands for.

Showing people not only your products and services but also your mission, vision and advocacy on a blog will make it easier for you to build a recognizable brand that sticks to the minds (and hearts) of potential customers.

Internal communication Communication inside a company especially for a big one can be a challenge. A blog can help in this matter. Blogging about the company's latest events, happenings, offerings, and so on will keep all the employees updated. It's a cost-effective way of sharing information within the company.

Indeed, blogging can help in marketing in more ways than one. Just see to it that you put up an excellent blog that people would want to read about.

A common marketing goal is to let people know about the products and services that you sell. But smart business owners don't stop at that. They seek to educate customers on how to use what they offer in a more efficient manner.

AVOID NETWORK MARKETING UNTIL YOU READ THIS ARTICLE -

Before the net came along, there were not that many network marketing businesses, then afterward there has been no end to them. If you have tried this business before and failed, then you can learn from past mistakes and do it, this time, for keeps. There have been so many abuses in this industry that people generally think it's all a big scam no matter what.

The internet and all the garbage network marketing businesses that have come and gone have not helped the image of this business. Even if you are not the best candidate for success, if it appeals to you then you can develop your mindset and behaviors so you can win.

If you're the least bit curious about the industry and what it can do, then learn about it and know all the challenges.

First, you must be willing to work every day and be all right with rejection because it's very high. Of course it helps to create goals, but you may blow right through them without meeting them. Most people are not willing to tough it out and learn how to develop the right set of core attitudes. Learn how to study people and that will help you with recruiting because a person may want to make money, they all do, but it's doing what's required that stops people. The work in network marketing is all front-loaded just like it is with online marketing. Yes, this is work - but it's not like hard physical labor - it's constant and daily effort to do things you may feel uncomfortable doing. If you cannot deal with being rejected, then either you learn to or you will give up. Once you really know what you're getting into, then if you join you have to overcome personal obstacles. There really is no making money in business without real effort and continual learning so you can compete.

You know the scams on the net, but fortunately there are businesses that are for real. Yes, if you want to go online and prospect for leads, then that is great and can be effective but you have to learn how to do it. You will need to decide if you want to prospect offline or on the net, and it's actually better to go online. Once you learn how to market and talk to people, then you will find things much easier to do.

Many factors come into play with network marketing, and it's really true that it's not for everybody. And accept the fact that it is very time-consuming if you do it right. Remember there is never any trying with business, either you commit to doing it or you play around.

You must be willing to work every day and be all right with rejection because it's very high. Of course it helps to create goals, but you may blow right through them without meeting them. Most people are not willing to tough it out and learn how to develop the right set of core attitudes.

How much can you get done if I gave you an assistant for

1 week for free?

I will bet you that after one week you will find that you can’t understand why haven’t had a virtual assistant years ago.

Listen, you and I know you need help, with marketing, social media, customer relations, websites, graphic design, etc. You just can’t afford them on your staff, or you can’t afford having the secretary doing a mediocre job that she isn’t trained for. What you need are highly trained competent professionals who you can hire to do these things. They would be ready and available to get your work done quickly and for a fraction of the cost of an on-site employee.

So go to www.getvirtualforfree.com and see what you have been missing!

Get Smart and Become a Copywriter to Grow Your Business The Benefits of Becoming a Copywriter Powerful copywriting can make the difference between the success and failure of your business. When you become a good copywriter you can generate hundreds of sales or leads for your business. As a copywriter you can use the written word to tell the world about the benefits of your product, service, or business opportunity. You can persuade people to take action so that they will leave you their contact information, contact you directly, or purchase something based solely on the information you provided.

Need to Produce Quality Content In order to produce copy, you need to be able to produce well-written, well-optimized content. Your content needs to be appealing, send a clear message and be easy-to-read. Your words should be able to emphasize the advantages and uniqueness of what you are selling. You need to be honest, accurate, and able to build trust. Do not exaggerate or make up stories about things that did not happen.

Different Types of Copywriting There are different types of copywriting to consider and each one takes different skills. There is website copywriting where you create powerful headlines, subheadlines, persuasive text and a compelling call to action. There is copywriting for blogs which is more laid back with a conversational text. There is content copywriting where you are mostly sharing free information about your niche. At the end of your article you are allowed to add a very brief call to action, a comment or two about yourself and a link to your website. There is also sales copywriting where you need to have an eye-catching killer headline, a brief, creative, and compelling message and an immediate call to action. When you become a copywriter, the skill you need to focus on will depend on which one of these methods you use to promote your business.

The Power of Keywords There is one thing the different types of content have in common. Each one needs a keyword phrase in order for the search engines to decide where to place you. You need to learn how to do a keyword search and then scatter that keyword phrase throughout your content. It needs to be relevant to your content and sound natural in the text that you write. The reason I say keyword phrase is because a longer keyword phrase gives you more highly targeted traffic. That means you will be more likely to find the specific type of traffic that will actually want to purchase something from you. The right highly relevant keyword phrase(s) used correctly in your content will get you higher rankings by the search engines which results in more visibility for your website and more success for your business.

Writers Block and Updates Once you become a copywriter, if you are not sure what to write about you can use other websites for inspiration but all of your content needs to be original and unique so that you do not run into problems with copywriting laws. Another thing you need to do is keep your websites, articles, and blogs up-to-date.

Changing things up and down can bring in more traffic. It's a good idea to be constantly upgrading your site and creating links back to it. The more links you create, the higher your ranking by the search engines.

Become Popular with Good Copywriting There is a certain popularity you gain by being able to effectively use words to establish a presence online. If you write enough content, a lot of people you have never met start to feel like they know you and will start to follow you. Over time you should have a following of people who want to know more about you and what you have to offer. Even if you are just doing paid advertising, you will have developed and perfected such a powerful ad that it will work for you 24/7.

There is one thing the different types of content have in common. Each one needs a keyword phrase in order for the search engines to decide where to place you. You need to learn how to do a keyword search and then scatter that keyword phrase throughout your content.

GREAT SMALL BUSINESS EVENT MARKETING For more going on fifteen years, I have been helping business owners and organizations hold events. The events ranged from races, to fairs, to concerts and dinners. Though the attendance varied greatly between them, the goals of management were often met and exceeded.

Events are the best way to: • get prospects to visit your store for the first time • build upon existing relationships with customers and vendors • grow existing lines of revenue • rally and motivate workforce and volunteers • expand branding • grow online presence and position • have a great time!

Events are very community oriented, and driven by the same. Bringing people together creates buzz.

There are three major areas of an event: event marketing (getting the brand out), event management (making sure the day is planned well and executed successfully), and event planning (getting all the details together to meet the event vision). Working together, these three items, thought out and coordinated, make great events.

I am often asked questions related to any of these three items. The questions I hear range from band and entertainment to how to use Facebook. Small businesses can do a lot with a little encouragement and direction.

They can go really far with a little help from someone in the event industry. Small businesses and Organizations have a lot of gusto. They are ready to go all the time. And when they can see that something will get them further, they often grab the opportunity.

Small businesses are flexible. They can have a simple, low cost event marketing schedule coordinated with other ongoing marketing. Pairing an event with current expenditures creates broad public awareness. With current promotions are paired with a chance to experience a business or product, customers have incentive to participate.

Small businesses are flexible. They can have a simple, low cost event marketing schedule coordinated with other ongoing marketing. Pairing an event with current expenditures creates broad public awareness. With current promotions are paired with a chance to experience a business or product, customers have incentive to participate.

I have often seen this occur. In one case, a restaurant advertised their foods as well as an evening with live music. Some monies from the night would be donated to the city fireworks fund. This night brought some business and money for community fireworks. The result was the night of the fireworks show; the restaurant was full to the brim. They had one of their best nights ever.

The power of small business event marketing is understated. Giving customers a reason to experience a small business in the form of a party invitation has leverage. As a small business owner, having an event can be fun, rewarding, and valuable to sales overall.

Small businesses are flexible. They can have a simple, low cost event marketing schedule coordinated with other ongoing marketing.

Pairing an event with current expenditures creates broad public awareness.