vancouver marathon

HEALTH, SPORTS & LIFESTYLE EXPO A PR I L 30 – M AY 2, 20 1 5

E XH IBITOR KIT

5 EVENT PROGRAMS RUN 4 HOPE NEWS FOR 2015

1 WELCOME MESSAGE 2 RACE SUMMARY 3 PARTICIPATION HISTORY PARTICIPANT DEMOGRAPHICS GENDER & AGE BREAKDOWN GEOGRAPHY

CON TENT

6 MARKETING OPPORTUNITIES 7 APPLICATION FORM 10 RENTAL SPACE AGREEMENT

4 RUNNING INDUSTRY TRENDS LIFESTYLE CONSUMERS MEDIA & BROADCAST INFORMATION 2014 MEDIA IMPRESSIONS

RE AC H AN A F F LU E NT A N D ENGAG ED L I FEST Y L E CU STO M E R !

Welcome to Vancouver’s premium race weekend featuring five

For those loyal exhibitors from previous years, the Expo will be

exciting races forecasting to draw 18,000+ participants, 50,000

significantly different in 2015. The move to the Vancouver Con-

expo visitors, 4,000 volunteers, and 100,000 race day spectators.

vention Centre West building will build on the sell-out of previous

The 44-year community legacy of the Vancouver marathon

years and offer exciting new exhibitor spaces and activation

weekend and the stunning shoreline, mountain, and park race

opportunities.

views has put the BMO Vancouver Marathon on the world stage.

Ranked by Forbes and CNN Travel as a top 10 destination marathon, the races boast breathtaking views, have reignited the locals, and pulled an international draw to this magical running city.

In 2015, the Health, Sports & Lifestyle Expo will move into the Olympic-built waterfront convention centre offering over 70,000 square feet of exhibition and activation space. This award-winning convention space was designed with the latest in sustainable

1

The Expo will remain FREE to participants, visitors, and local enthusiasts. Race participants will pick up their bibs in one location and weave through the 70,000 square feet space to retrieve their race shirt thereby offering an “ikea-like” lifestyle shopping experience.

Last year, the Expo sold out early and we anticipate the same for 2015. Major brands will anchor the experience drawing visitors over the three days.

features and technologies with the world’s first LEED Platinum

––––

certification. With a living roof, seawater heating and cooling,

201 5 EX PO HO U R S

on-site water treatment and fish habitat built into the foundation

n

of the West Building, the venue is one of the “greenest” convention centres in the world.

Located in the heart of Vancouver, the convention centre is accessible to 13,000 hotel rooms, connected to rapid transit, and within blocks from BMO Vancouver Marathon finish line.

Thursday, April 30: 5 pm to 8 pm Friday, May 1: 11am to 8pm n Saturday, May 2: 10am to 6pm n

–––– LO CAT IO N Vancouver Convention Centre, West Building 1055 Canada Place Vancouver, BC Canada V6C 0C3

RACE SUMMARY OVE RVI E W In its 44 th year, the Vancouver Marathon continues to be a marquee running event in Canada, attracting runners and supporters from around the world. As a result of its national and international draw, each year, the iconic race assists in raising funds for a variety of charitable causes while generating $ 40 –50 million in economic

–––– 201 5 RAC E W EEKEND

A PR I L 3 0 – M AY 3

impact in the greater Vancouver region. The Marathon is one of the largest participatory sporting events in Canada and a hallmark in

––––

Vancouver. It includes a three day Health, Sports & Lifestyle Expo,

QUI CK FACTS

an exciting nine month campaign engaging with runners, community supporters, neighbour-hoods, volunteers, and the worldwide media.

201 5 PART IC IPANT & SPECTATO R NU M B ER S

Founded in 1972, the Vancouver marathon has a strong community

18,000+

legacy and remains a premium sports weekend in Vancouver. Operated

REGISTERED RUNNERS

by the Vancouver International Marathon Society (a non-profit

90,000 – 100,000

organization) and governed by a volunteer Board of Directors, the

SPECTATORS

event has deep roots both locally and abroad.

50,000 EXPO VISITORS

4,000 ––––

RECOGNIZED BY FORBES AND CNN AS A TOP DESTINATION MARATHON, 2012, 2013 AND 2014.

VOLUNTEERS

2

PARTI C I PATIO N H ISTO RY Finishers

15,000 14,000 13,000 12,000 11,000 10,000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0

Years

Vancouver International Marathon / Number of Finishers all events / 1972 to 2014

1972

’ 75

’ 80

’ 85

’ 90

’ 95

’ 00

’ 05

’10

2014

PARTICIPANT DEMOGRAPHICS The Marathon attracts local, national and global participants, many of them first-time runners with a passion for the sport and a commitment to a healthy lifestyle. Participants are highly educated and affluent. 74 % have a University degree and 63 % have an income greater than $ 90,000.

3

PART IC IPANT G ENDER 43.14 %

Men Women

G E N D ER & AGE B R E A KDOW N In 2014, of the registered participants in all events, 9535 were women and 7234 were men. The average age of men across all races was 40 years; the average age for women across all events was 37 years.

56.86 %

PART IC IPANT R ESIDENCY

G EO G RAP HY While proudly Canadian, the Vancouver Marathon welcomes runners from over 40 countries to experience the beauty of spring in Vancouver.

43.14 % 56.86 %

4% 54 % 16 % Lower Mainland Other BC Other Canada United States International

13 %

13 %

54 % 13 % 13 % 16 % 4%

RU N N I N G I N D U ST RY T R E NDS The Vancouver Marathon has enjoyed a significant period of growth mirroring industry trends.

Increase in number of finishers Growth in women participants n Demand for different race distances/experiences n More emphasis on health and wellness over competitiveness n More use of technology and social media n More audience engagement n n

L IF ESTY L E CO N S U ME R S Visitors to the Expo are not only runners but active lifestyle consumers. According to our research they intend to purchase these goods in the next 12 months :

n n n n n n n n n n

Travel 71% Sporting Equipment 31% Recreation services (gym or club memberships) 29% Cars/vehicle 24% Household furnishings 21% Real estate (principal home or secondary) 21% Electronics (TV, computer, cellular) 17% Insurance 15% Private health services 9% Telecommunications provider 8%

M E DI A & BROADCAST I N FO R M ATION As a driver for local, national, and international media coverage, the event generates exciting story lines ranging from elite athlete victories, to individuals overcoming challenges, to inspiring charitable endeavours, and to community, partner, and sponsor support.

201 4 M E DI A I M P R ESS I O N S

n n n n n n n

128,352,176 event gross impressions 6,070,715 print & radio gross impressions 32,762,000 broadcast TV gross impresssions 6,544,146 digital media gross impressions 9,243,890 social media gross impressions 58,043,156 editorial gross impressions 2,539,988 website gross impressions

4

––––

EV EN T P RO G RA M S

NEW FO R 201 5

The event is far more than a footrace or a one-day fun run. Through a variety of programs, the organization works year-round with its partners to create a positive impact on local, national and global communities, extending the event’s impact far beyond race day.

G RO UP S, SCHOOLS, CLUBS

RU N 4 H O P E To make their Vancouver Marathon experience more meaningful, participants can run on behalf of a charity. The Run4Hope charity program offers runners the option to raise funds for, or donate to, a host of local, national, or international causes. In the last 13 years, over $12 million has been raised for important causes.

M ARAT HON R E LAY

VANCOUVER INTERNATIONAL MARATHON SOCIETY

The Marathon Relay is a new event for 2015 that welcomes corporate groups, charity fundraisers, friends, families, and others to experience the stunning Marathon course. In teams of two, three, or four, Marathon Relay participants will each run a portion of the Marathon course, ending at the same exciting downtown Finish Line as the Marathon, Half Marathon, and 8 KM !

1288 Vernon Drive Vancouver, BC V6A 4C9

E VE N T S USTAI N ABI LI T Y

–––– CO N TACT

+ 1 6 04 872 29 28

5

New for 2015, special opportunities have been created to attract and engage with new and experienced runners. Participants can now form running groups to make their training and race experience more enjoyable. For teens, a new 8km School Challenge will offer training tips along with prizes for the largest school team.

For high performance runners, the new Club Challenge will offer prizes to the top 5 fastest combined times (men, women, co-ed).

www.run van.org www.bmo van marathon.ca

The Vancouver International Marathon Society strives to improve event sustainability through the incorporation of environmentally and socially responsible practices.

MARKETING OPPORTUNITIES RU N N ERS’ K IT IN S E RTS

T E R RACE OP P ORT UN I T I ES

The runner’s kit and virtual coupon are your opportunity to get your product or information directly into the hands of each runner both physically and digitally.

Hosting Opportunities Create a special event or host clients or special guests on the stunning Terrace overlooking the Vancouver waterfront. n Price: $ 2,599 + taxes (limited opportunity)

Runners’ Kit Inserts prices ( flyers, brochures, product samples) n Exhibitor flyer or brochure only: $ 399 + taxes n Non-exhibitor flyer or brochure only: $ 799 + taxes n Exhibitor product insert + coupon: $ 599 + taxes n Non-exhibitor product insert: $ 1,499 + taxes * Must supply 18,000 flyers/samples

Insert deadline is Friday, April 3, 2015 (detailed instructions will be sent in March)

EXH I B I TO R V I RT UA L CO U P O N The virtual coupon allows the exhibitor’s coupon to reach our participants and volunteers without the cost of printing.

The virtual coupon will be available to runners and volunteers from approximately one month before and up two weeks following the race. Information about the virtual coupon will be emailed to participants and volunteers once before and after the race. This gives your business double the value!

By placing an item in our virtual coupon bag, you will drive traffic to your business while greatly increasing your visibility among our participants, volunteers and their families.

50,000+ virtual coupons distributed to runners, volunteers and the public though the website and e-blasts. n Deadline for the virtual coupon will be Friday, February 6, 2015 n

( further production details will be sent in February) n

Price: $ 499 + taxes

Roaming & Sampling Opportunities Promote your event, product or service by roaming freely through the crowd gathered on the Terrace area on their way to the Expo. n Price: 4-hour session $ 999 + taxes (per day)

STAG E DE M ON ST RAT I O N S AT E XPO Demonstrate your product or service in front of an engaged audience on the stage at the Expo. The stage will be a focal point of the exhibition. This is your opportunity to promote your company, product, or service to over 50,000 lifestyle consumers. The stage program will run over 3 days. n Price: 60-minute stage session $ 299 + taxes (limited availability)

ST R E E T F EST I VAL Catch the action at the finish line by showcasing or sampling your product at the post-race Street Festival. Engage with runners, friends, families, supporters and visitors for maximum brand exposure.

Street Festival Activation Package include : Brand and product awareness to 50,000 targeted consumers For exhibitors booking 3 or more booths at the Expo n Company logo and link on our website pages about the Festival n Inclusion in E-Blast about the Street Festival to 45,000+ n Price: $ 2,599 + taxes n n

6

7

APPLICATION FORM

HEALTH, SPORTS & LIFESTYLE EXPO Vancouver Convention Centre, West Building April 30 to May 2, 2015

AP P L I CAN T I N FO R M AT I O N P LE AS E COMPL E T E T HE I N FO R M AT I O N B ELOW (as to appear on public materials)

Exhibiting Company Name Address City

Postal Code

State / Province

Email

Phone Number

Fax Number

Contact Person

Role

Cell Number

Country

Description of Business / Exhibit / Products to be displayed

––––

EXP O P RI C E SC H E D U L E Booths 10 x 10 feet to include: 8 x 3 feet sidewalls and one 6 x 2 feet skirted table with two folding chairs. Electrical is NOT included.

BOOTH S IZ E

UN T I L D EC 1 9

AFT ER DEC 1 9

QT Y

SU BTOTAL

10 x 10 feet / corner

$ 1,599

$ 1,899

x _______

= $ __________________

10 x 10 feet / regular

$ 999

$ 1,299

x _______

= $ __________________

Exhibitor flyer or brochure only. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 399

= $ __________________

Non-exhibitor flyer or brochure only. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 799

= $ __________________

Exhibitor product insert + coupon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 599

= $ __________________

Non-exhibitor product insert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,499

= $ __________________

–––– RUN N E RS’ KIT I N SE RT O NLY *

* Must supply 18,000 flyers/samples

8

AP P L I CATI O N

continued

EX H IB ITOR VIRT UA L CO UP O N

SU BTOTAL

The virtual coupon will be available to runners, volunteers and the public .. . . . . . . . . . . . . . . . . . . . . . . . . . $ 499 from one month before and up to two weeks following the race weekend.

= $ __________________

(Application deadline by February 6 th, 2015)

–––– STAG E D E MON ST RAT I O N S

EXHI BI TORS ONLY

RAT E

QT Y

One-hour session ( Limited opportunity). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 299 each session x _______

SU BTOTAL = $ __________________

TERRAC E OPPO RT UN I T I ES Roaming & Sampling / One 4-hour session per day.. . . . . . . . . . . . . . . . . . . . . . . . . . . $ 999 each day

x _______

= $ __________________

_______ Hosting Opportunity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,599 each day x

= $ __________________

STRE E T F ESTIVA L ACT I VAT I O N

EXHI BI TOR S ON LY

For exhibitors booking 3 booths or more at Expo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,599

= $ __________________

NET TOTAL

= $ __________________

+ 5 % GST

= $ __________________

TOTAL

= $ __________________

–––– METH OD OF PAY M E NT Cheque* enclosed, payable to Vancouver International Marathon Society

Charge to my Visa

Card Number

Expiry Date

Name on Card

Cardholder Signature

MasterCard

* A fee of $ 40 will apply to NSF cheques

9

By signing this Application and Agreement (page 11), the Applicant agrees to be bound by the terms hereof : Name of Contact Person Authorized Signature

Date

Please forward signed Application and Agreement with payment to Vancouver International Marathon Society :

BY M AIL 1288 Vernon Drive, Vancouver, BC V6A 4C9

FAX + 1 604 872 2903

E M A IL expo @ bmo van marathon.ca

Yes, I agree to receive important information regarding the BMO Vancouver Marathon and Vancouver International Marathon Society.

AP P L I CATI O N SC H E D U L E

continued

SU BJECT TO C HANGE

THURSDAY APRIL 30 MOVE–I N

8 am — 4 pm

EXHIBIT OPEN

5 pm — 8 pm

FRIDAY MAY 1

SATURDAY MAY 2

11 am — 8 pm

10 am — 6 pm 6 pm — 8 pm

TEAR DOWN

––––

NOTES The Booth rental is from April 30 to May 2, 2015 only.

Due to the high demand for booths, submitting an application is not a confirmation that a booth will be available. n All exhibitors agree to the above schedule. n Should you require additional move-in or move-out time, please contact the Expo Co-ordinator expo@bmovanmarathon.ca n Overnight security will be provided, however, all exhibitors are responsible for their merchandise and/or contents of booths at all times. The Society will not be responsible for merchandise, valuable equipment or other goods. n Parking fees will be charged by local providers. Parking passes are not included in exhibitor fees. n n

–––– FOR OF F IC E U SE O N LY

Date Received

Booth #

Product / Service

10

RE N TAL S PAC E AGR E E ME NT 20 15 H E A LTH , SP O RTS & LI F EST Y LE E X PO : T ER M S AND CO NDIT IO NS 1. The Vancouver International Marathon Society (hereinafter referred to as, “Society”) and the Exhibitor agree to the following terms and conditions for the 2015 Health, Sports and Lifestyle Expo (hereinafter referred to as, “the Expo”) to be held at Vancouver Convention Centre West Building.

2. The Exhibitor agrees that all displays will be fully set up by 3:00 pm, Thursday, April 30 th 2015.

3. The Exhibitor agrees to have their booth open and staffed at all times during the Expo hours on Thursday, April 30 from 5:00 pm to 8:00 pm; Friday, May 1 from 11:00 am to 8:00 pm and Saturday, May 2 from 10:00 am to 6:00 pm.

4. The Exhibitor agrees that displays will not visually or physically disturb aisles or adjacent exhibitors.

5. The Exhibitor agrees to conform to all rules and regulations adopted by the Expo in the best interest of the Expo, and agree that the Society shall have final decision in adopting any rule or regulation deemed necessary prior to, during and after the Expo.

6. The Exhibitor agrees to restrict use of the Exhibitor’s booth(s) solely to the Exhibitor, and will not rent, sublet, share or sell any portion of the reserved space to another company, group or organization, other than that approved by the Society, without permission from the Society.

7. Literature and/or other promotional materials cannot be handed out, left on display or otherwise distributed in any space other than exhibitor’s assigned booth at any time without express prior written permission from the Society. Advertising of booth spaces by any mobile means (carrying/wearing of signage materials, verbal communication with attendees, etc.) in areas of the Expo other than the exhibitor’s assigned booth is not permitted.

11

8. The Exhibitor will be informed prior to event weekend of the booth space assigned to them; however, the Exhibitor acknowledges and agrees that booth assignments may be changed by the Society. Every effort will be made by the Society not to change booth assignments.

9. The Exhibitor agrees that all literature, products, etc., belonging to the Exhibitor shall be removed from the Expo by 8:00 pm Saturday, May 2, 2015 unless agreed otherwise in writing.

10. T he Exhibitor agrees that the violation of any terms and conditions of this Agreement may result in forfeiture of the booth. Fees paid by the Exhibitor will be retained by the Society as liquidated damages for breach of this Agreement.

11. T he Exhibitor agrees that the Society reserves the right to reject or restrict any exhibit.

12. The Exhibitor agrees not to cause damage to the site or booth equipment, or act in any manner deemed inappropriate by the Society.

The Exhibitor agrees they shall be liable for all damages that they may cause to the site in connection with their exhibit. Exhibitors may not apply paint, lacquer, adhesive or other coatings to floors or to standard booth equipment without written permission of the Society.

13. The Exhibitor assumes entire responsibility and liability for losses. The Exhibitor’s property shall be placed on display and exhibited at their own risk, and the Society assumes no responsibility for loss or damage thereto. The Exhibitor shall also assume all responsibility for loss or damage to their property due to fire, theft, lightning, earthquake, explosion, or any cause beyond the control of the Society.

14. The Exhibitor understands that the Society nor Vancouver Convention Centre maintain insurance covering the Exhibitors property or lost revenue, and it is the sole responsibility of the Exhibitor to obtain insurance for this risk.

14. The Exhibitor hereby agrees to indemnify and hold harmless the Society from any claims arising as a result of the Exhibitor’s exhibit or any actions or conduct of the Exhibit or the Exhibitor’s agents and employees, or the property of the Exhibitor.

15. In the event any circumstances whatsoever should occur which might make it impossible or impractical for the Expo to permit Exhibitors to occupy the premises, or if the Expo is cancelled, no party shall be liable to the other under this Agreement for any loss, damage, costs, expenses or other claims for compensation arising as a result of breach or nonperformance of this Agreement where such breach or non-performance is directly or indirectly caused by or results from events beyond the reasonable control of such party. These events shall include force majeure events such as acts of God, acts of government, acts of wars, epidemics, quarantines, riots, fire, strikes or labour problems (including legal work stoppages or slow downs), unavailability of communications or electrical power or other necessary utility services, governmental regulations superimposed after the fact and earthquakes, floods and other disasters, and other events of a similar nature. Where the Society is unable to perform its obligations under this Agreement due to such events, the Society shall refund 100% of the Exhibitor Fees received in cash if the Event is cancelled greater than six months prior to the Event, 75% of the Exhibitor Fees received in cash if the Event is cancelled greater than four months prior to the Event, 50% of the Exhibitor Fees received in cash if the Event is cancelled greater than three months prior to the Event, but shall not be liable to refund any of the Exhibitor Fees received in cash fees if the Event is cancelled for any such reason less than three months prior to the Event.

RE N TAL S PAC E AGR E E ME NT

continued

20 15 H E A LTH , SP O RTS & LI F EST Y LE E X PO : T ER M S AND CO NDIT IO NS 16. T here are NO REFUNDS for any reason (except for clause #15) on any payments made to the Society if the Exhibitor wishes to cancel.

17. T he Exhibitor will assume responsibility for obtaining any required licenses for vending their products in the Vancouver Convention Centre, and any costs incurred by the Society due to the Exhibitor’s failure to secure proper licensing.

18. T he Exhibitor will assume responsibility for completing all Order forms for services required beyond what is provided by the Society.

19. A ny liability of the Society shall not in any event exceed the amount paid by the Exhibitor.

20. E xhibitors shall allow the Society to use any photos or video of the exhibit for its own purpose.

21. O nly sampling of food and beverages may be permitted with the permission of the Vancouver Convention Centre. No sale of food or beverages is permitted in the exhibition area. Sampling portions are limited to 4 ounces of liquid (non-alcoholic) and 1 ounce of food.

Exhibitors may only produce samples of product that they serve and / or produce for the purpose of promoting their merchandise. All sampling is subject to compliance of health, safety and sanitation, or other specific requirements of the Vancouver Coastal Health Authority. A minimum of 14 days’ notice is required for the application of a ‘Temporary Food Booth Permit’ from the Vancouver Coastal Health Authority.

22. A ny unauthorized use of the Society’s trademark for any purpose is strictly prohibited.

I HAVE READ, UNDERSTAND AND AGREE TO ALL THE TERMS AND CONDITIONS OF THE 2015 HEALTH, SPORTS AND LIFESTYLE EXPO AS EXPLAINED IN THIS AGREEMENT.

Printed Name of Authorized Person

Signature

Date

12

–––– VANCOUVER INTERNATIONAL MARATHON SOCIETY

1288 Vernon Drive Vancouver, BC V6A 4C9 + 1 604 872 2928

www.run van.org www.bmo van marathon.ca