Beating Amazon The future of retail Shift from stores to eCommerce is unleashing the largest, fastest economic value creation in human history—$10 trillion by 2035
Key Insights Retail, 1/3rd of the global economy and the largest sector by far, is facing a cycle of value destruction and creation—like we have never seen before eCommerce has already created more than $1 trillion in shareholder value—95% accrued to 4 companies— only 1 of 4 was founded by a store retailer Retailer’s omni-channel pursuit has caused the largest, fastest shareholder value destruction in any sector ever—more than $1 trillion in 15 years
eCommerce companies crush store retailers with a predatory “digital jiu-jitsu” strategy— using retailer’s own operating margins against them
eCommerce has humbled the best Silicon Valley entrepreneurs, investors and companies— making them irrelevant Retail leads other consumer sectors like finance, health, transportation, travel in digital transformation— creating 5X more $1 billion digital businesses Multi-company, aka multi-channel, retail model outperformed Amazon’s pure-play digital model— generating 3,200% higher total shareholder returns Iconic companies can beat Amazon in twenty markets and build $100 billion+ eCommerce winners— by adopting the proven multi-company model
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