BEST OF DUBAI
& T H E N O RT H E R N E M I R AT E S
B E S T
O F
DUBAI & THE NORTHERN EMIRATES V o l u m e 3 Sponsored by
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Volume 3
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Best of Dubai CHAPTER 2
Pgs 34 - 63
Pgs 64 - 79
Contents
CHAPTER 1
Hotels & Hospitality
Casual Dining and F&B CHAPTER 3
Travel, Tours & Leisure CHAPTER 4
Pgs 80 - 99
Pgs 100 - 107
Golf & Luxury Lifestyles CHAPTER 5
Design & Interiors CHAPTER 6
Pgs 108 - 119
Pgs 120 - 137
Beauty & Wellness CHAPTER 7
Pgs 138 - 159
ETA Star Group CHAPTER 8
Pgs 160 - 167
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Banking, Finance & Security CHAPTER 9
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Construction, Architecture & Real Estate CHAPTER 10
Pgs 168 - 189
Pgs 190 - 211
Information, Communication & Technology CHAPTER 11
Art, Media & Heritage CHAPTER 12
Pgs 212 - 223
Pgs 224 - 237
CSR, Green Innovation & Associations CHAPTER 13
Get Up & Go CHAPTER 14
Pgs 238 - 249
Pgs 250 -257
Sharjah CHAPTER 15
Pgs 258 - 277
Celebrate Success
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1
BEST OF DUBAI
With two grand boutique hotels, courtyard summer houses, a traditional souk, Talise Spa, The Quay Health Club and myriad recreational facilities, Madinat Jumeirah The Arabian resort is an awesome tribute to Dubai’s heritage and is styled to resemble an ancient Arabian citadel.
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"It isn't too early for me to say to the world that the Dubai narrative is all about changing people's lives for the better through smart capitalism, willpower and positive energy". H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
Courtesy Dariush Zandy
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HH Sheikh Mohammed has been Ruler of Dubai and UAE Vice President since 2006. His son, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum was announced Crown Prince in February 2008
Dubai has one of the world's highest per capita incomes estimated at $33 000. Oil once the dominating factor in Dubai's economy, today accounts for only ten percent of the emirate's GDP
Tourism has overtaken oil in revenues with over five million tourists visiting Dubai in 2007; and the number is expected to grow to 15 million by 2010
Approximately 24,333 people are added to Dubai's population every month, that's 800 daily and around 33 every hour
For the good of today and tomorrow Dubai constitutes a set of extraordinary contradictions where from the rolling sand dunes a sprawling, amorphous urban ecoscape is coming to life. Ensconced in manicured lawns, skyscrapers, souks and cookie cutter houses vie for attention with outsized malls, indoor ski slopes and zany land reclamation projects. Welcome to a city state that projects itself as an ode to infinite business opportunities and inspires a multitude of emotions: From excitement and passion for its laissez faire 'can-do' commercial spirit, to concern over its rampant growth. Despite escalating inflation estimated at over 11 per cent per annum, optimism reigns supreme as the emirate continues to be a magnet for investment and innovation. Even the government system, based on a delicate consensual balance between the traditional and the modern, is adapted to keep up with expanding contemporary pressures, whilst retaining a vestige of Bedouin tribal power structures. Moulded within a moderate Islamic framework, the blend of the established and the innovative seems to work. Acting as a benchmark for socio economic diversification for the region, Dubai positions itself as an Arab success story for the rest of the world to behold.
With one out of six cranes worldwide operating in Dubai, the emirate’s fast track development feeds on an endless supply of mega projects that provide a fresh impetus to its age-old trading reputation. The country is relentlessly building itself into global significance, under the auspices of its charismatic leader, H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. 36
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Bedouin beginnings Contemporary Dubai is barely two centuries old but its heritage is deeply entrenched in the history of Arab civilization. Archeologists have discovered evidence of settlement in the region as early as three thousand years ago. The transformation from empty desert into buzzing metropolis began with the Al Maktoum dynasty and remains a work in progress. The Al Maktoum tribe descended from the Al Bu Falasah section of the Bani Yas, a respected tribal federation that was the dominant power throughout most of today's UAE. Their tenure as rulers of Dubai started in 1833 when Sheikh Maktoum bin Buti and 800 tribesmen moved from Abu Dhabi to Dubai. Sheikh Maktoum bin Buti was very young when he came into power but history paints him as a courageous, capable leader, who confidently overcame the political and economic challenges he faced in establishing a flourishing new coastal town. As the population grew, thriving on fishing and pearling in the days before the birth of the cultured pearl industry, Dubai branched into three distinct areas: Deira, Bur Dubai, and Shindagha. With its prosperous port and vibrant market, its residents benefited from enhanced standards of living compared to their impoverished neighbours. Succeeding sheikhs had their personal proficiencies, but primarily engaged in building Dubai into a bustling trading post and safe haven for their people to thrive. And thrive they certainly did; coming to power in 1894, Sheikh Maktoum bin Hasher Al Maktoum abolished commercial taxes and Dubai's trading prowess evolved in tandem with its commercial influence. Building on the principle of strength in numbers, the foundations of the UAE system of government were established 37 years ago when the sheikhs from seven diverse areas agreed on a vision of a powerful union that would offer society the best of modern administration keeping traditional forms of government. The Federation was created in 1971 and its seven emirates have since then forged a distinct and delicately balanced national identity based on consolidation of their federal status. Each emirate maintains, however, a degree of independent control. This has allowed the Maktoums to influence the image of Dubai and develop the emirate's business opportunities. Sheikh Rashid bin Saeed Al Maktoum (1912-1990) saw opportunities to be capitalised on where others had seen challenges. This allowed him to initiate Dubai's transition to a modern port city and commercial hub. Landmarks of his achievement include the Al Maktoum Hospital, Dubai Airport and the Al Rashid Port and Dubai World Trade Centre. Barely a whisper marked his birth in 1912 in a place few outsiders had even heard of at the time. Yet, Sheikh Rashid bin Saeed Al Maktoum's ambitious development of Dubai into the testosterone fuelled superlative-
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Father of the Nation, Sheikh Zayed Bin Sultan Al Nahyan, the late President of the UAE, shares a smile with H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
seeking emirate it is today prompted the international community to its feet in the UN General Assembly to pay tribute to him when he died at the age of 78. Continued rule by the Maktoums has ensured a cohesive vision for the emirate's progress in attracting direct foreign investment and skilled labour to Dubai. More than three decades and billions of investment dollars later, Sheikh Rashid's second son, H.H. Sheikh Mohammed bin Rashid al Maktoum, Vice President and Prime minister of the UAE and Ruler of Dubai, stands in line to perpetuate the emirate's business-friendly environment. "The greatest influence was my father...From him I learnt to be patient and to deliberate before passing judgment" Sheikh Mohammed says. Dubai capitalises on its unique geographical position between East and West to act as a convenient long-haul stop-over to leverage time zones and tax free benefits. It provides complete freedom of capital movement and boasts a sophisticated financial and services sector. Finally, Dubai has applied the famed cluster economy model to the development of a knowledge economy. That model relies primarily on Dubai's ability to secure highly trained professionals, but has yet to transit from acquisition to ensuring that it becomes a key element of the country's operational DNA. At the same time, Dubai is working towards protecting its own national identity. With an Emirati population that accounts for 11 percent of the nation's population, maintaining ancient traditions such as falconry - an Emirati pastime based on the Bedouin need to source fresh meat in hostile environments - is symbolically important. The Maktoums provide a strong identity, role model and voice to efforts to unify Emiratis in Dubai who according to the last general census, number just over 820,000. H.H. Sheikh Mohammed bin Rashid Al Maktoum, his elegant wife Princess Haya Bint Al Hussein and the Sheikh's sons and daughters, who have each carved a niche for themselves in official or charitable capacities, are popular rulers who support Dubai and their
At Camp David, two global leaders share common ground
region through globally recognised endeavours, especially within the spheres of horsemanship and charity. H.H. Sheikh Mohammed bin Rashid Al Maktoum concludes, "We have succeeded because we have always believed that tomorrow is a new day, that yesterday's achievements are in the past and that history will record what we achieve in the future, not what we have achieved in the past." Not burdened by the unwieldiness of democracy that has proven to be unworkable or premature in diverse countries worldwide, Dubai is run by a streamlined royal oligarchy headed by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President of the UAE and Ruler of Dubai. A visionary with an essence of genuine charisma that represents the exception confirming the rule for many others, Sheikh Mohammed achieves consensus within a closely knit group in accordance with Bedouin tradition and in consultation with the recently reformed Federal National Council (FNC) established in 2006 to give Emirati nationals a voice and prepare them for gradual integration into a more consultative government process. Pessimists argue that such autonomous rule cannot work, yet in Dubai it does so - indisputably. Temporary structural glitches notwithstanding, how successful this remains depends largely
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on H.H. Sheikh Mohammed bin Rashid Al Maktoum's leadership skills and on efficient implementation of his policies. Today, Dubai Inc. is hot and happening and it's CEO, H.H. Sheikh Mohammed bin Rashid Al Maktoum is its driving force. Defying cynics, it is impossible to deny that Dubai is a unique environment. Part of a seven-emirate sheikdom located on the Gulf of Oman and the Arabian Gulf, bordering Oman and Saudi Arabia, this high octane city state peppered with superlative construction projects and a population of 1.24 million, coming from 148-odd countries, aims to lure visitors in and keep them voracious for more. Despite the overt trappings of modernity and cosmopolitan panache, Dubai's delicate balance of traditional and modern systems of governance overseen by Sheikh Mohammed bin Rashid Al Maktoum, who rules benignly but retains absolute power, have led to enviable amounts of political stability, economic prosperity and easy lifestyles for skilled rather than unskilled labour, attracting expatriate professionals and foreign corporate investment aplenty. With an annual GDP growth of 9.4 per cent, it's largely the tireless promotion of Dubai's royal leaders propelling a fast track, imaginative build itand-they-will-come free enterprise strategy that is leaving its stamp on the United Arab Emirates (UAE), and on the Gulf Cooperation Countries (GCC) region overall - in dire need of a workable model of sustainable socio economic diversification. Dazzling for its unbridled ambition, insatiable hunger for being a world leader in whatever it does and
The founding father of Dubai, Sheikh Rashid with two of his four sons ; Sheikh Hamdan (left) and Sheikh Mohammed (right).
sheer scale of development, Dubai's model raises the question whether everything it does is likely to resound with similar astounding results. Sustainability which is considered of paramount importance, underscores the theme of many government initiatives, but is yet to be a proven benchmark. Paradoxically, it's Dubai's dwindling oil reserves that have propelled its fortune. By fostering a shift from a reliance on oil revenues to a free enterprise cluster
economy model, the Maktoums have put their stamp on every area of life creating a truly unique environment. In just over three generations and within the last fifty years, they have raised the profile of this erstwhile backwater trading and pearling post and won it global recognition as a hub of prosperity and innovation that underlies the template of their 'Dubai Inc.' company-state model, in which the lines between government and commerce are blurred.
Going forward Once this frenetic growth settles, just how tenable Dubai's efforts are to become a diversified economic and commercial hub, as well as a melting pot where an indigenous minority retains power, will become clearer. In due course, the swiftness of action for which the government is renowned, will ensure that any clouds looming on the horizon are dispersed. Fundamentally, Dubai and the UAE will find ways to balance national identity with giving the majority of its
population more than a provisional stake in its progress. This could involve demographic transformation within the very nature of Dubai and UAE society. Similarly, with countries across the region and in the Indian sub-continent seeking to carve out niches of their own, Dubai will have to a forge ahead relentlessly in order to maintain a cutting edge in economic sectors such as tourism, retail, education, transportation and finance.
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Leading with foresight "Arabs must work together or they will all lose. They must take the initiative... It is people who will shape the future, not machines or capital." H.H. Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai and UAE Prime Minister
orn on July 22 1949, H.H. Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai and UAE Prime Minister, has since first assuming office in the mid-1980s been largely responsible for the materialisation of modern Dubai. Building on his father's vision, Sheikh Rashid bin Saeed Al Maktoum, who initiated Dubai's socio economic diversification with projects such as the Dubai Dry Docks, Jebel Ali Port and Dubai Trade Centre (the tallest building in the Middle East at the time), H.H. Sheikh Mohammed bin Rashid Al Maktoum learnt leadership from watching and listening to his father throughout his lengthy rule; "A man has two choices, either to be a follower or show initiative, and we greatly desire to be pioneers" he says. From launching Emirates Airlines in 1985, today a prime aviation brand that rivals established carriers, to funneling investment into iconic construction projects and hosting mega-sporting events, H.H. Sheikh Mohammed bin Rashid Al Maktoum has guided Dubai into claiming superlative after superlative. These include the Dubai World Cup, the world's richest horse racing event with an astonishing $21.25 million prize, to establishing free zone clusters like Dubai International Financial Centre, Dubai Media City and Dubai Internet City, to accommodate the hundreds of thousands of expatriate white collar workers needed to further economic growth. Utilising savvy marketing to attract attention, tourists and investment, H.H. Sheikh Mohammed bin Rashid Al Maktoum as Crown Prince, in collaboration with his brothers, the late Ruler Maktoum bin Rashid Al Maktoum and Sheikh Hamdan bin Rashid Al Maktoum put the notion of 'Destination Dubai' at the top of the emirate's agenda to attract tourists from across the globe. Sheikh Mohammed's innovative approach to Destination Dubai included the Dubai Shopping Festival (DSF), the multi facetted retail and entertainment experience launched in 1996 that has captured the imagination of millions of travellers from the Arab world and Indian subcontinent who flock annually to Dubai's malls for a three-month shopping extravaganza. "We have a come a long way towards achieving the objects of an economy independent of oil, indeed we have exceeded all expectations and predictions," Sheikh Mohammed explains. Indeed, he has restructured Dubai's economy so that oil exports account today for only 10 percent of GDP. Dubai will never return to being predominantly dependent on oil exports, with the achievement of
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this turnaround resting on the soundness of some of the new economic sectors, including real estate, retail and healthcare. Nevertheless today, a healthy level of national debate within the media and government has highlighted areas of disquiet: Bankers across the region are concerned that Dubai's overheated real estate market could undergo a correction; retail and healthcare that depend partially on tourism from regions that are developing similar industries themselves, could be under pressure. And credit rating agencies have highlighted the need to ensure transparency, so that appropriate assessment of how leveraged Dubai is, can be made to reinforce its sustainability. With an inimitable mix of caution and courage, since he became ruler of Dubai in January 2006 following the death of Sheikh Maktoum bin Rashid Al Maktoum, H.H. Sheikh Mohammed bin Rashid Al Maktoum has whole-heartedly adopted and expanded his father's vision. "When a man knows the way to the future, he should take the reins and advance, for this is our duty towards our people and our nation" he says. Under H.H.Sheikh Mohammed bin Rashid Al Maktoum, Dubai has gained global recognition, attracted billions of dollars of foreign direct investment, diversified its revenues from oil and positioned itself as a world and regional hub in sectors such as tourism, transportation and finance. Dubai has become synonymous with extraordinary construction projects that visually manifest the capability and insatiable drive towards infrastructural grandeur with projects such as Burj Al Arab, The Palms, Burj Dubai, The World and Dubai Land. Sheikh Mohammed asserts that these projects constitute a mere 10 percent of what he envisions for the future. "The word 'impossible' is not in leaders' dictionaries. No matter how big the challenges, strong faith, determination and resolve will overcome them... It does not matter what your title is, it's about what you do" he says. H.H. Sheikh Mohammed bin Rashid Al Maktoum is also an avid equestrian sportsman, an accomplished poet and a patron of heritage and charity with Endurance horse racing being his personal passion. He sees globalisation as a way to integrate Dubai in the global economy. "We live in a world where the boundaries between countries no longer exist and where there is no substitute for confident nations that are determined to take a leading role, to continue to make progress and to participate in world affairs," he explains.
Sheikh Mohammed charitable activities include 'Mohammed Bin Rashid Al Maktoum Foundation' An initiative to promote human development by investing in education and knowledgedevelopment in the region. www.mbrfoundation.ae
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Dubai Cares Aims to provide global aid for the needy by building and renovating schools and providing food programmes to some of the poorest countries in the world. This drive has so far raised $1 billion in donations, half of which were contributed by Sheikh Mohammed bin Rashid Al Maktoum himself. www.dubaicares.ae
Mohammed bin Rashid Establishment for Young Business Leaders Developing entrepreneurship among UAE nationals and promoting development and growth of small and medium size enterprises. www.sme.ae
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Leading with grace "Whenever I think of something as a dream, I go for it. Nothing is impossible if you put your mind to it in life.� H.R.H. Princess Haya Bint Al Hussein
he Al Maktoum family was enriched with the marriage in 2004 of H.H. Sheikh Mohammed bin Rashid Al Maktoum to H.R.H. Princess Haya Bint Al Hussein of Jordan. A Hashemite who traces her lineage as a direct descendent of Prophet Mohammed, (Peace be upon Him), H.R.H. Princess Haya Bint Al Hussein's CV is impressive. She earned an MA in politics, philosophy and economics from Oxford University, became the first Arab and first woman to serve as Goodwill Ambassador for the UN World Food Programme, competed as an equestrian in the 2000 Sydney Olympics and was elected president of the World Equestrian Foundation. A champion of enhanced opportunity for women, she argues in favour of, "improving our chances on the legal and socio-economic and political fronts, but we must respect the
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women's choices themselves and to encourage those who simply want to live according to their own dreams." A tireless campaigner for humanitarian causes, H.R.H. Princess Haya Bint Al Hussein has focused on promoting health, education, youth and sports, both regionally and globally. "These issues are of particular importance to us because they form the basis of life and determine the quality of life of individuals and communities", she says referring to herself as well as her husband. Her patronages include charities such as 'Right to Play' 'Child Abuse on the Internet', 'World Sports Awards' and 'Olympic Aid'. "Arab women throughout history were integral part of society. They went to war, and rode horses, and stood strong and active behind their men. They were admired for their strength and for their ability, not deemed as strange," she says, giving a historic cache' to her role. H.R.H. Princess Haya Bint Al Hussein's drive was instilled in her at a young age by her father, the late King Hussein Bin Talal, Jordan's steadfast ruler for much of its modern history. Since losing her mother, Queen Alia Al Hussein, at age three in a helicopter crash, Princess Haya focused on her education, family and sports. She became a world class sportswoman at the age of thirteen, representing Jordan in international show jumping events. A passion
for horses established the initial bond with H.H. Sheikh Mohammed bin Rashid Al Maktoum. "That was actually one of the main issues we shared in common when we first met," she recalls. "We soon realised that we also share a passion for poetry and writing as well, for Muslim and Arab history and culture, and for preserving and enhancing our traditions. Much of both of our work is dedicated to this end." The couple had their first child, H.H. Sheikha Al Jalila bint Mohammed Bin Rashid Al Maktoum, on December 2, 2007.
role of women to be in Muslim society and a counterbalance to more conservative, restrictive approaches. Their success will depend on the ability of Dubai and the Arab world's ability to achieve economic success defined largely by its ability to ensure a more equitable distribution of income, focus investment on job creation rather than short-term increase of wealth, development of sustainable economies and ultimately political liberalisation.
rincess Haya's progressive views on the role of women and a moderate form of Islam are in line with the relaxed, yet respectful attitude adopted by Dubai's political leadership. Dubai views women as an integral part of the workforce and social fabric. H.H. Sheikh Mohammed bin Rashid Al Maktoum has argued publicly in favour of the genders working together to achieve prosperity. Princess Haya says, "I have closely been watching women in the Emirates, and I am in great admiration of them...I never fail to be amazed at the way in which they combine modernity with Arab and Muslim traditions. I genuinely believe that a UAE woman can serve as an example of a modern Muslim woman, to the rest of the Arab and Muslim worlds. They are proof to me that an Arab woman can be modern without feeling the need to be westernized". Like her sister-in-law, Queen Rania of Jordan, Princess Haya seeks to be a role model for what moderate forces envision the
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The princess's charitable activities include Emirates Arthritis Foundation Aims to increase awareness and education about arthritis in the region and improve the quality of life for arthritis sufferers. www.arthritis.ae Dubai Community Theatre and Arts Centre Houses home grown and international art exhibitions hosts performances, art classes and plays. www.ductac.org Right to Play The foundation uses sport and play programmes to improve health, develop life skills, and foster peace for children and communities in some of the most disadvantaged areas of the world. www.righttoplay.com
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Leading the Future "Our world's great challenges require great acts." Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and President of the Executive Council of Dubai
nnounced this year as Crown Prince of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Sheikh Mohammed's second son, is head of the Dubai Executive Council since 2006, supervising public sector and development strategies. Born in 1982, he began schooling in Dubai before moving to Britain where he graduated from the Sandhurst Military Academy. He also attended courses at the London School of Economics and the Dubai School of Government. Like father, like son, the Crown Prince projects himself as a statesman and a leader. He shares his father's love of poetry has a significant Middle Eastern fan base, many of whom regularly attend his poetry-reading sessions. His poems are mainly romantic, patriotic and about his family. Publishing them under the pseudonym Fazza, regional musicians have put the Prince's poetry to music. "My title is my poetry and my name is in its meaning" he says. Covering myriad official positions, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum is also the chairman of the Sheikh Mohammed bin Rashid Establishment for Young Business Leaders, chairman of Dubai Bank and president of the Dubai Sports Council as well as the Dubai Autism Centre. He is an avid horse rider and has won the overall National Endurance Championship for the 1997-1998 sessions and the Gold Medal for Endurance racing at the Asian Olympic Games in 2006. An idealist with a will to foster genuine change, Sheikh Hamdan sets his goals to ensure that Dubai's development is sustainable and incorporates a meaningful social conscience. "Today, our economic objectives and our environmental objectives increasingly reinforce each other, which will help us safeguard our future for our children and generations to come," he says. Still operating in his father's shadow,
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Father and son striving for a better Dubai based on sustainable development and a meaningful social conscience
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Sheikh Hamdan is now beginning to make his own mark with the devolution of greater levels of responsibility. His ascendance marks a shift to a younger generation in a region where a majority of the population is under 30 and has few real leaders to look up to. Following in the footsteps of his father and grandfather, Sheikh Hamdan has made charity a cornerstone of his engagement with his goal of creating a 'barrier free society' for people with special needs. "People with special needs can contribute to society as much as anybody else. To build a strong UAE, we need to make sure that all our people have the means to realise their potential. We must work to ensure that people with special needs have the support and services necessary to become productive members of society," he concludes. Sheikh Hamdan's charitable activities include Dubai Autism Centre Aims to successfully integrate children with autism into the community through a holistic approach to intervention and therapies, together with focused efforts to create social awareness about autism. www.dubaiautismcentre.ae Takamul An initiative that seeks to integrate people with special needs into the larger society. www.takamul.gov.ae Dubai Sports Council Aims to develop and enhance sports in Dubai, providing youth with a platform to cultivate their sporting and cultural talents. www.dubaisportscouncil.net
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'The World' is one of the most innovative and daring projects Dubai has undertaken. Completed on January 10 2008, it consists of 34 million tonnes of rock that were used to construct the 27 km breakwater which surrounds the 300 man-made islands that have been divided into four categories - private homes, estate homes, dream resorts and community islands. Each island ranges in size from 250,000 to 900,000 square feet, with up to 100 metres of water between them.
www.theworld.ae
The Dubai Mall is one of the largest malls in the world and a shopping and entertainment destination. . It is a shopper's paradise with 1,200 retail outlets, two anchor department stores, a 220-store Gold Souk and more than 150 food and beverage outlets spread area totalling 12.1 million square feet. Opening late 2008.
www.dubaimall.com
Falconry is one of the regions' most traditional sports and part of its rich culture with a history dating back for more than 2000 years. The newly-opened AED 16 million National Falcon Centre at Nad Al Sheba, designed to preserve the tradition, offers falcons for sale as well as falconry accessories.
Courtesy Dariush Zandi
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Dubai has one of the world's highest per capita incomes estimated at $33 000. Oil once the dominating factor in Dubai's economy, today accounts for only ten percent of the emirate's GDP. Tourism has overtaken it as a revenue earner for the emirate with more than five million tourists visiting Dubai in 2007; and the expected number to grow to 15 million by 2010.
Emiratis, shaped by the need to survive in a harsh natural environment have embraced the social change that comes with economic development. By promoting Emiratisation, the government is tackling unemployment to ensure that Emiratis develop the experience, skills and knowledge needed in a diversified economy. In a bid to integrate them into the workforce, Dubai has increased the number of Emiratis employed by the public sector, particularly in banking and telecommunications, and is imposing quotas on the private sector for the employment of Emirati nationals too.
www.emiratisation.org Established in 2003, The Mohammed Bin Rashid Establishment for Young Business Leaders singles out exceptional young Emirati entrepreneurs for an annual award. The programme is a first attempt in the UAE to create a competitive environment among young indigenous and Arab entrepreneurs. It also recognizes those who have aided the development of entrepreneurs in the UAE. The Federal National Council (FNC) has 40 members who serve in an advisory rather than a legislative capacity: eight from Abu Dhabi, eight from Dubai; six each from Sharjah and Ras Al Khaimah; and four each from Ajman, Umm Al Quwain and Fujairah. The FNC under the constitution has to review proposed federal legislation before it is enacted.
The 'Sheikh Mohammed Centre for Cultural Understanding' raises awareness of local culture, traditions, customs and Islam erasing barriers between people of different nationalities as well as among non-Emirati residents. It also strives promote crosscultural understanding, integration and communication between the various cultures represented among UAE residents.
www.cultures.ae
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The UAE has the highest water consumption per capita in the world - 150 per cent more than the amount used in the US
The UAE pumps out 50 tonnes of CO2 per capita every year compared to the world average of just four
The ambitious land reclamation projects by Nakheel will actually attract marine life to the area because of the increase of shallow waters
The UAE was recently announced to be the worst country in the world for environmental impact in the Living Planet Report by the World Wildlife Fund
Going Green Global debate on the disturbing effects of global warming and unsustainable carbon footprints has been gathering momentum over the last decade, with 'environmental awareness' and 'sustainable living' emerging as buzzwords that have captured mass popular consciousness. With the Dubai Government making sustainable development a priority, is the trend for green living and energy reduction truly being embraced by individuals and companies alike?
From 2007, all new buildings in Dubai need to conform to ecologically aware building principles that need to be certified by MESCD. It is indeed a notable feat that Dubai was the first city in the Middle East and one of the first in the world to implement this eco-friendly method. 44
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he underside of Dubai's manic economic, infrastructural and demographic explosion boasting a GDP growth rate estimated at $27 billion, is the environmental fallout: the UAE produces more than double the amount of CO2 than the US, Dubai has among the highest consumption of electricity and water per person in the world and produces more waste than the whole of the US, with 75 per cent of that waste generated by construction and demolition. Despite this, there are signs of progress in the emirate and with mounting environmental awareness the Dubai Government has prioritised sustainable development with its proverbial gusto for innovation and branding savvy. Announced in 2007, The Dubai
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Strategic Plan 2015 places major emphasis on the prudent use of resources to build a solid foundation forming a fertile environment for sustained growth. In line with this template for progress, the Middle East Centre for Sustainable Development (MESCD) was established in order to assist developers in obtaining green building certification similar to the US Green Building Council's Leadership in Energy and Environmental Design (LEED) rating system. From 2007, all new buildings in Dubai need to conform to ecologically aware building principles that need to be certified by MESCD. It is indeed a notable feat that Dubai was the first city in the Middle East and one of the first in the world to implement this eco-friendly method.
"The establishment of The Middle East Centre for Sustainable Development is a historic event, which marks the beginning of a new era in development in the Middle East. Pacific Controls Systems is committed to making MCSD the focal point of all future sustainable development initiatives, which will put Dubai on the global map in regard to environment protection and energy efficient practices." Dilip Rahulan, Chairman and CEO Pacific Controls Systems PCS
The Emirates Green Building Council (EGBC) This not-for-profit organisation was formed in 2006 with the objective of instilling and advancing green building principles to ensure sustainability and protecting the local environment. The objectives are to raise awareness on the importance of sustainable management of the environment, educate by assisting in crafting a Green Curricula for various academic institutions and foster collaboration between all sectors of the property and construction industry, government, academic institutions and other stakeholders to transform the UAE built-environment to be Green Building model. Early 2008, EGBC proposed green building rating system designed explicitly to suit the construction methods used in the local market as well as the environmental conditions faced in the region. Based on the US Green Building Council's (US GBC) Leadership in Energy and Environmental Design (LEED) system, the modified version is currently lodged with the US GBC for evaluation and the system is expected to be ratified towards the end of 2008. "The formation of EGBC is considered a milestone and a breakthrough towards creating and maintaining a sustainable environment and protecting the ecosystem in the UAE." Dr Sadek Owainiti, Chairman, EGBC
Sustainable development is all about employing resources in a manner that meets the needs of a population whilst simultaneously preserving the natural environment, minimizing waste, diminishing reliance and consumption of non-renewable resources and constructing a healthy environment for the present and future generations. In Dubai, there's been a gradual shift by the city's real estate developers who have started to acknowledge the significance of adopting an environmentally-aware approach for numerous reasons. From a marketing perspective, an energy-efficient structure or home is bound to attract more potential investors or tenants and thus would be more lucrative in the long run. A while ago, architects had to campaign for energy reduction to be included in the agenda of developers but now it's already present as part
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Lapping the shores of the Arabian Gulf, Jumeirah Burj Al Arab the worldﾃ不 first all suites hotel, is a testament of Dubaiﾃ不 commitment to innovative architecture
of their agenda. Opting for the sustainable construction of real estate projects would only enhance the value of a developer's assets. Sustainable buildings are designed to be less dependent on fossil fuels and are equipped to efficiently consume energy and resources thus reducing impact on the environment. In Dubai, a few green projects have recently materialized with this growing awareness. These employ the use of natural light, energy-efficient mechanical systems, recycled materials and other resource-saving devices. Alongside these new green projects, old buildings are also gradually being subject to an internal revamp in order to make them more efficient in conserving water and energy. Below are some key green projects that were launched ensuring Dubai is at the vanguard of sustained development.
and will include buildings and quarters for the House of Giving for charity, Sheikh Mohammed's Humanitarian and Charity Establishment, UNICEF, the museum of light, the human civilization museum and charity foundations. The third is 'House of Nature' and includes family parks, themed gardens, Scientific labs specializing in environmental issues, institutes, and colleges that focus on natural sciences, hotels, recreational clubs, an enormous zoo, flower gardens and alternative medical and herbal clinics. The project's fourth and final house, the 'House of Commerce', will include buildings, towers, trademark agents, higher education institutions in banking and the financial sciences, insurance companies, branches of large international companies and Islamic and international banks.
The Mohammed Bin Rashid Gardens The Mohammed Bin Rashid Gardens is a whopping US$54 billion project launched by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. The elaborate project aspires to strike a balance between ecological integrity and real estate requirements and consists of four main clusters with 73% greenery across the 880 million sq ft project. The first cluster is the 'House of Wisdom' will include translation houses, a central library, knowledge gardens, international organizations' quarters, international universities, history and science colleges, a mosque and Sheikh Mohammed's majlis. The second is the 'House of Humanity',
"The Gardens Projects serves to provide us with more stimuli to forge ahead with our national project, tailored to provide a balance between urban necessity and environmental integrity." Dr Abdullah Al Amiri, Chairman of the Emirates Energy Awards
Blue Communities Early 2008, one of the world's largest property developers, Nakheel, launched Blue Communities, a major sustainability project aimed at raising awareness of coastal development issues. The investment will fund research and development and promote engagement with experts on the issues of sustainable development, construction, management and
governance of coastal communities around the world. The company has committed US$54 million to this project and also aims to involve non-government organizations as well as other stakeholders to take an active role in helping develop this initiative. "The development of the Blue Communities initiative is premised to provide leadership in the development of sustainable coastal communities, a giant project that will promote active engagement involving world countries and international experts on the issues of sustainable development, construction, management and governance of coastal communities around the world." Abdul Rahman Kalantar, Managing Director for Design & Development, Nakheel
VERDE Towers, Dubai Maritime City ETA Properties launched the two-tower VERDE Residences and Offices in Dubai Maritime City. The US$1.09 billion towers are designed by Adrian Smith and Gordon Gill and are aimed to maximize natural elements like wind and light together with use of recyclable construction material and optimum employment of energyefficient technology and processes. According to the architects, the energy saved by the project is equivalent to planting approximately 600,000 trees or eliminating 680 cars off the road and the towers are designed to achieve Gold ratings, as provided by the US Green Building Council's Leadership in Energy and Environment Design (LEED) programme. In addition, the VERDE Offices and Resident will have a cooling system using wind turbines, photovoltaic solar hot water, energy efficient lighting equipment and grey water system.
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"The name VERDE has its roots in Spanish, which means green. It is rather apt that we have named our first Green project thus. Besides aiming for a Gold-certified Green building, VERDE will provide the best of amenities for both working and living. We are happy to state that this launch is in line with Dubai Maritime City's vision of sustainable development and to create a unique environment for the global maritime community." Abid Junaid, Executive Director, ETA Star
Al Maha Desert Resort & Spa Located near the Hajjar Mountains, the Al Maha Desert Resort & Spa is a luxurious eco-resort that simultaneously promotes heritage and conserves the environment. This is the first eco-tourism project in the Gulf and the single largest conservation area in the UAE. This luxurious hideout is part of the Dubai Desert Conservation Reserve and is set within 225 sq kms and the resort complex covers less than one per cent of the site with the rest dedicated to endangered species like Oryx, desert gazelle and desert fox. Additionally there has been a vast reintroduction of indigenous desert flora and wildlife. This entailed planting of 6,200 local grasses, shrubs and trees across 20 per cent of the resort's area. The sanctuary is also home to around 40 resident bird species, 250 Oryx that include two species, 15 reptilian species and an expanding
Emirates Green Building Council www.emiratesgbc.org
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population of two types of gazelles; and 15 reptilian species. A portion of the resort's revenue that is generated is ploughed into conservation, protecting the natural desert wildlife. The conservation department has 15 personnel constantly involved in monitoring animal breeding patterns, vegetation, rainfall figures, collecting insects and various data. This information is then relayed to Al Maha's field guides or ranger departments who then inform the guests. Al Maha incorporates numerous stringently imposed eco-friendly measures including energy conservation and the use of bio-degradable products. Particular attention is paid to the conservation of water where the resort's water, including that used in its swimming pools and spa, is fully recycled and returned to its groundwater source through an exclusive irrigation system. The US$16.4 million resort has 40 suites and two royal suites and took 20 months to complete and is the winner of the World Legacy Award 2004 (National Geographic Traveller and Conservation International)
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"We have a role to play in ensuring that the positive aspects of tourism go beyond just contributions to the country, but to include the benefits to the environment."
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Emirates Environmental Group www.eeg-uae.org
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EGBC is a member of the 10-nation World Green Building Council Group. There are 70 planned UAE buildings now aiming for green status. The Dubai Municipality will undertake a total of 109 landscape and beautification projects worth US$126.08 million in 2008. There will 113 hectares of greenery added to the city's urban landscape. The objective is to convert 8 per cent of the total urban area in the emirate into green by 2020. The world's first 'green' digital billboard was launched by Barco at the PALME Middle East Exhibition in Dubai in May 2008. Grand Hyatt Dubai became the first hotel in the UAE to convert its main water heating system from diesel oil-fired to solar powered in a bid to reduce climate change and running costs. The hotel's water consumption dropped by 120,000 gallons a day, The 600,000 sq ft Dubai Biotechnology and Research Park (DuBiotech) won the Design and Sustainability Honour Award from the American Institute of Architects (AIA) New Jersey Chapter in 2007. Tecom Investments launched The Energy and Environment Park (Enpark) in 2007. This 8 million sq ft eco-friendly business park is aimed at promoting sustainable and clean living. Its key features include 16 different varieties of gardens from all across the world, a large outdoors amphitheatre Health Spa & Resort and Academy for 1,000 students. The US$ 653.5 million 'Al Barari' project at Dubailand is the first eco-friendly sustainable mixeduse development of its kind in the Middle East with 16 different varieties of gardens.
Enpark www.enpark.ae
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RTA's master plan for the next 15 years projects an investment of more than AED 75 billion.
Dubai has a car ownership rate of 541 cars per 1,000 population. This figure exceeds that of cities like New York, London and Singapore.
The Dubai Metro will be the longest of its type in the world and is driverless. There are two lines being built that will have a total of 47 stations.
The Red Line, which is the first phase of Dubai Metro, will commence operating for public use on 9th September 2009 and the Green Line will commence operations on 21 March 2010.
Winds of Change HH Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai once said that "Dubai is a City in a hurry". And true to that, Dubai today sails with the 'Winds of Change'. Be it the changing problems of the environment, traffic pollution, congestion, time management, the quality of life, accessibility within the city or the future of urban and suburban developments all of which are being seen as critical issues for the city.
RTA is working with General Motors to start testing a fleet of Chevrolet Tahoe and Malibu hybrids for use as limos and taxis in Dubai.
Rashid Bin Saeed Bridge, linking the two sides of Dubai Creek
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henomenal growth in Dubai has resulted in a need for improved infrastructure, especially to move people and goods more efficiently around the emirate. The Roads and Transport Authority came into existence in November 2005 with the vision of providing 'safe and smooth transport for all.' Mr. Mattar Al Tayer Chairman of the Board and Executive Director of RTA, explains, "I think the biggest challenge for the RTA is solving the traffic congestion and the need to improve traffic safety. RTA is subjected to great pressures to sort out problems accumulated over a number of years, in a short time. Therefore we are in a race against time, and I'm sure we will win, thanks to the efforts of our employees and the comprehensive plans developed for this end. In order to achieve the best results in operating roads network and various transport systems, we have to apply
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the principle of balance and integration between road systems and land & marine mass transit system, and make land & marine transit modes the ideal mobility option." The RTA's main focus for the next few years is to develop an integrated transport network. This will increase commuting efficiency by encouraging people to use public transport, eliminating traffic jams and saving time. To complement the city's growth commuters must be provided with excellent public transport alternatives, as a comprehensive and widelyused public transport system will relieve pressure on roads and eliminate logjams. This will help facilitate the future business requirements of the city. A lot of time will be saved connecting the main business hubs and it will generate employment for a large number of people in the region. The RTA is working hand in hand with the Dubai government -in line with the vision of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice-president and Prime Minister, and Ruler of Dubai - to help people commute safely and efficiently. RTA's achievements since establishment The RTA has achieved considerable results and success since its establishment at the end of 2005 on several fronts, such as: - Stepping up the process of putting out and implementing tenders of major roads and public transport projects. For example the cost of road projects currently underway exceeds 10 billion dirham. This figure exceeds the total expenditure on road projects over the last ten years combined. - The number of lanes crossing Dubai Creek jumped from 19 lanes at the time of establishing the RTA to 49 lanes following the opening of the Business Bay Crossing, the Floating Bridge, widening of Al
Al Safoon Tram, a mass transportation system of excellence. Best of Dubai
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Maktoum Bridge, and opening of the new Al Garhoud Bridge last March. - The number of public buses is poised to increase from 500 buses to 1200 buses by 2008 and it will further jump to more than 2000 buses fitted with the best and most sophisticated technologies and highest standards of security & safety. - Launch of the Water Bus. - Trial operation of gas-operated abras. - Trial operation of hybrid cars. - Commence construction of more than 1000 air-conditioned bus shelters. - Provide a model of a flexible organization chart and a system of support & corporate governance. - Upgrade the level of efficiency & productivity at all levels. - Intelligent Traffic System; including: i. Variable Message Signs ii. Light signal control system iii. Parking control system iv. Rapid deployment motorcycles to tow faulty vehicles or vehicles involved in minor accidents In general we believe that the strategy underlying the establishment of the RTA has proved to be correct and reflects a sharp vision. Long -term planning The RTA has conducted a comprehensive longrange transportation study which includes a master plan for the next 15 years, resulting in an investment of more than AED 75 billion. The plan was prepared in collaboration with five international transport planning consultants. This strategic transportation plan reveals that Dubai needs to spend around AED 44.5 billion on expanding and improving its road network over the next 15 years. Similar expenditure on improving and expanding Dubai's public transportation systems -
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including bus, metro, tram, and water transport - will exceed AED 33.5 billion. The total expenditure of AED 75 billion equates to an average of AED 5 billion per year.
infrastructure projects at a cost of more than AED 20.5 billion. Of this, around AED 15.5 billion has been allocated to the Dubai Metro project.
Extensive investment - In the rail sector, trams, monorails and new metro lines will be introduced. The cost of monorail alone is more than AED 15 Billion. The RTA hopes to increase passenger numbers from 5% to 30% in the coming decade by introducing new legislation to deter car drivers, like car registration, parking fees and road tolls. Currently the RTA is undertaking transportation
Dubai Metro - The metro project involves currently building two lines with an overall length of 70 kilometers. Around 60% of the work is completed on the Red Line and 20% on the Green Line. The system is completely driverless and is the longest system in the world to be completed in one phase. To ensure exceptional safety, operational and maintenance standards, international experts are onboard. The work progress in the Red and Green Lines is going in accordance with the approved schedule. The two lines extend 75 km; 52 km in the Red Line and 23 km in the Green Line. The total number of stations in the two lines is 47 stations; 29 stations in the Red Line (4 underground stations and 25 elevated stations) and 18 stations in the Green Line (6 underground stations and 12 elevated stations). - The Roads & Transport Authority recently signed an agreement with the
international consultant (Parsons Brunker Hoff) to make the initial designs of the Purple Line of Dubai Metro Project which links Dubai International Airport and Jebel Ali Airport (Dubai World Central) extending 49 Kilometres, with an estimated cost of AED10 billion. This line has a very limited number of stations and the maximum speed of the metro ranges from 135 to 160 km/h, compared to the average speed of 45 km/h in the Red Line which is currently being constructed. The trip between the two airports takes 40 minutes including stopover times in stations. New road projects - Presently more than 7 billion AED has been invested in road projects. There are plans of increasing the length of road networks to 500 kms, building 95 new interchanges, modifying 25 interchanges, constructing dedicated bus lanes and increasing pedestrian walkways. The number of lanes on the creek crossings have increased to 49 in 2008 and will increase to 87 in 2009 and 100 in 2020. These include new crossings to increase traffic capacity across Dubai Creek. - Other projects include widening Sheikh
The new air-conditioned Dubai Waterbus will serve five routes along the Creek, offering spacious seating with panoramic windows, LCD screens and access for special needs.
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The giant arch has a height of 205 meters and a length of 667 meters; considered the longest arch-bridge in the world.
Zayed Road to six lanes in each direction, widening Emirates Road to five lanes in each direction, constructing three arterial roads parallel to Sheikh Zayed Road, widening Jabal Ali Lehbab Road to four lanes in each direction, and completing and widening the Dubai outer bypass to four lanes in each direction. A new double decking project is in construction at Al Doha Road at a cost of AED 605 million, which will improve traffic capacity from new developments like Burj Dubai, Dubai Mall, Business Bay and Dubai International Finance Center. This bridge will have three lanes towards Jumeirah and five lanes in the reverse direction to accommodate 9,000 vehicles every hour. Focus on public transport - To increase the efficiency of public transport in Dubai, new taxi and bus services are being introduced. Around 500 bus shelters are under construction and another 500 are in the pipeline. The new Citaro buses will be introduced consist of 49 articulated and 19 single deck versions, representing a milestone in the RTA's transport strategy. These cutting edge wheelchair-enabled vehicles will be fitted with the latest Euro 4 emission level engines, bringing Dubai in line with European emission levels. The bus services include five new categories: intercity, inter-emirate, VIP, airport services, and express services.
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Focus on public water transport - On the Public Water Transport front, the marine transport network will increase to 210 kms and new modes of water transport which include Dubai Water Taxi, Dubai Ferries as well as the fleet of current modes of transport like the Dubai Water Bus, Dubai abra will be increased. The RTA is introducing various transportation policies and plans capable of bringing about a positive change in the attitudes of the users of road networks and transportation systems. This includes introducing the toll gate systems (Salik) which was implemented as of the 1st July 2007. It also includes reviewing & updating the fees of the public parking, banning the import and registration of old vehicles, raising the annual vehicle registration fees, modifying the requirements of private vehicles registration particularly with regards to the rates applicable to negligence fees, and modifying the regulations governing licensing of drivers to curb the number of licenses issued. In the pipeline RTA is working to complete construction of road projects such as interchanges at Sheikh Zayed Road, Dubai Bypass Road starting from the outskirts of Sharjah and extending to link up with the road extending on the outskirts of the emirate of Abu Dhabi, and completion of the Al Ittihad Road widening project. RTA will also construct Sheikh Rashid bin Saeed Bridge;
which consists of 12 lanes and costs around three billion dirham, in addition to constructing more crossings to link the two banks of the Creek. Among the key projects in the pipeline is Dubai Metro Project; the first stage of which will be operated on 9/9/2009, as well as launching of the Water Taxi and the new public transport buses. Dubai offers a business-friendly environment. The infrastructure matches if not exceeds the highest international standards, facilitating efficiency, quality and service. The absence of corporate or income tax, together with competitive import duties, and extremely competitive labor and energy costs make Dubai attractive for business. So much to offer in Dubai The RTA's vital work is helping Dubai set a benchmark for its transportation services. According to Mr. Al Tayer, "Like all the modern cities in the region, and indeed the world, Dubai's transportation needs are growing rapidly to complement the amenities the emirate offers. These include world class education, recreational facilities like water- and snow-skiing, leisure parks and resorts; hotels like the Burj Al Arab, huge malls and last but not least, tax free income. This has attracted a burgeoning population of different cultures, the relocation of international businesses and an increase in commercial activities."
Tel: +9714 284 4444 www.rta.ae
Best of Dubai
52-55_Etisalat Interview@L8:Bab Al Shams
9/6/2008
Etisalat has been the telecommunications service provider in the United Arab Emirates since 1976.
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Over 40 per cent of Etisalat's workforce is Emirati, an accomplishment which supports the natives of the UAE.
In 2008 the corporation passed the 6,830,000 mark in mobile subscriptions in the UAE alone.
Etisalat international has extended to 16 markets covering a population of over 800m 63m of whom are Etisalat customers
Stay Connected Since its establishment in 1977, Etisalat's increasing regional brand expansion is helping to put the UAE on the global telecoms map, positioning it as a force to be reckoned with. This progress is being fostered in an increasingly competitive environment where consumer loyalty is based on familiarity and not necessarily on cutting edge offerings. Despite the inevitable challenges of pitching the brand against global telecoms giants whetting their appetites for a slice of the Middle East telecoms pie, Etisalat's indefatigable Chairman, Mohammad Hassan Omran is ready to try for the lion size share.
E-Services Ebtikar Emirates Data Clearing House E-Marine E-Academy Directory Enquiries
www.ebtikar.ae www.edch.ae www.emarine.ae www.eacademy.ae www.yellowpages.ae
The Etisalat brand generates a distinctive sign of quality and leadership in the telecommunication world, an achievement that stakeholders of the Corporation have worked toward and can take pride in.
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Mohammad Hassan Omran, Chairman, Etisalat
"One of our objectives at Etisalat is to help fulfill the potential of our nation and its people. To be a catalyst driving growth, developing a world-class economy and a hub for trade, tourism and entrepreneurship"
With telecom mergers and takeovers across the region, what is the common thread that links the strategy of your expansion program? Our strategy is based on four pillars. Firstly, we enter new markets to offer services and telecommunication solutions based on intensive studies and market research. We rely on our experience gained over these years and have to consider any long-term partnerships. Secondly, we aim to introduce new services that meet the needs of a specific market and its customers. Thirdly, we should add significant value and benefits for the customers and industry in the markets we are considering entering especially in the region as we have the wealth of know how to tailor make the right telecom solution to the right market. Finally, we look for synergies in culture and markets which will help replicate our success in the UAE. We approach our expansion, market by market. For each market we have a different strategy to suit and integrate the communication solution with the needs, culture and traditions of the country. What USP do you have over other regional competitors? Since the beginning Etisalat has been working in a competitive mindset. We realise that someone else would enter the market one day so we have to offer the best service to our customers and we have to be fast in implementing the latest technology and services. I remember when we were working on a strategy for Etisalat in the early 90s, we knew that two areas would witness growth - mobile and data. This is why we focused on these areas, without ignoring the others. If we go back longer, Etisalat was amongst the first few operators to introduce mobile services in the
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early 80s. In 1982, mobile was known in a few countries worldwide. When the Internet appeared, only a few telecommunications operators decided to introduce internet services. Etisalat was one of these, and we pioneered Internet commercially since the benefit in developing the communications infrastructure, the economy and meeting customer needs was evident. With regards to internet, we have invested in bringing international submarine cables to the UAE. Indeed, most of the submarine cables coming east to west come through UAE. Our nation has become an anchor landing point for all these submarine cables. With this number of links we were able to build a sophisticated network and provide bandwidth offering the best data services. This history and reputation for innovation as well as our different ways of physically connecting countries to the rest of the world is a key advantage for us in entering new markets as well as in competing in our home market. As a result, the UAE has been ranked number one in the region in terms of Networked Readiness by the World Economic Forum. How do you think telecommunications will transform the UAE's profile globally and what role do you think Etisalat will have played in this development? Part of Etisalat's commitment to the telecommunications community and also to the reputation of the nation, includes the establishment of Etisalat University College. The College trains engineers in the aim to develop local staff with high qualifications to aid our general needs and the needs of the telecom sector across the region. Etisalat has also set up Etisalat Academy to train new employees and to offer training for companies locally and internationally.
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What lessons are you learning about the best way to enter other geographic markets you have pinpointed now that you have a presence in KSA, Egypt, Pakistan and Sudan? We always build a core team from UAE and take them to that country building a team around them from that particular country. In KSA, for instance, our agreement with the regulator is that our staff should be 80% Saudis. Now we have exceeded this percentage. Part of the UAE team has since come back, and part of it moved on to new countries, such as Egypt and Pakistan. We are also actively building synergies in markets which have transient populations. For example, we are available in Afghanistan and also in Pakistan, KSA, Egypt and UAE where there are large expatriate communities to whom full solutions can be offered. What are the critical components of creating a successful telecoms group that gives value and creates value too? Do you think that this model can be successfully implemented in every country? When we decide to enter a new country, we focus on one specific group of telecommunication services to offer that will assure the best results. For example in Egypt, our initial plans were for Etisalat Misr to cover 40 cities in the first period of operations. Today, we cover over 200 cities and have plans to cover the whole of Egypt in a shorter time than what the license requires. Furthermore, when we were awarded the second mobile phone license in KSA, we started operations in fewer than 6 months after we were granted the license. This was earlier than the estimated launch date. Today, even though we face a fierce competitor, Mobily has
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over 8 million subscribers and is considered one of the fastest growing mobile phone operators in the world. How does Etisalat manage balancing local competition and regulation whilst working towards being a technology leader, keeping shareholders happy and fulfilling targets and objectives? Etisalat has grown even more during the presence of competition in the UAE. We have achieved record profits and the number of our mobile phone customers has exceeded 6 million. With more services and more variety available to the customer there is more usage. Of late, we have introduced several new services; this is because of the dynamic market that is always ready for more. Therefore our duty is to be increasingly active in introducing different services for different customer needs. This is good for the market as it benefits the customer and the industry in fostering a healthy competitive environment. Our financial results over the last 3 years, in comparison to our latest report for the last six months, show that we have nearly doubled our profit growth. In 2005 and in 2004, profit growth was between 18-19%. Now we are reporting Net Profits of around 33%. This shows there is still a lot of growth in the market. These figures show what Etisalat is about. Thanks to its customer focused vision and commitment to innovate in service provisioning, we are achieving set targets and the financial results are an indication of the performance of the company and our strategy. Our growth, expansion and financial results reflect on Etisalat's position today. I am optimistic there is enough to go around for everyone, with what we can see in the huge
development of the economy in the UAE. What further innovation can be expected from Etisalat in the medium term? Etisalat is known as an innovative and proactive entity and in order to remain so we need to move fast in every direction. One of our aims is to launch services which will allow the customer to use the mobile phone as a personal electronic wallet. Increasingly, the mobile phone is now the preferred communications tool for voice, data, video and media and customers will soon be able to purchase things, transfer money, and complete most transactions and manage daily activities. We are working closely with many companies including banks and exchange companies to produce this service at international standards. We have already introduced the mobile payment system for paying Etisalat bills and recharging and renewing Wasel prepaid credit, and have demonstrated in the past technology that allows customers to use their mobile phone to make purchases from a vending machine. Very soon, UAE residents will be able to purchase and conduct many financial transactions using their mobile phone. Whilst you maintain a market leader's position in this environment, what is your integral quality differential should global telecoms leaders be given access to this highly protected market? Globalisation is unstoppable and will eventually conquer any monopolistic residues prevalent worldwide. We welcome this as competition is good for us, for the consumer and is healthy for the country too. There is no end to how far we can reach.
Tel: 101 www.etisalat.ae
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News Bulletin Etisalat highlighted its Corporate Social and Environmental Responsibility and the important projects it supports at the CSR Summit. The company participated in specialised workshops for people with special needs Etisalat coverage has expanded to 186 countries, providing their customers with a wider roaming network within which they can travel Etisalat Academy and its eCompetency Centre have concluded the first phase of a competency development program for 15 of the UAE's federal government ministries. Etisalat signed a Memorandum of Understanding with Khalifa Fund to support the development of small and medium businesses in the UAE The company partnered with the global mobility service provider, iPass, enabling Etisalat Internet subscribers to access the Internet at over 60,000 wired and wireless locations in 150 countries around the world Etisalat became the region's largest Blackberry provider Etisalat's Mobile TV service could be utilized to watch the Arab Broadcast Forum which was held in May of this year in Abu Dhabi Etisalat supported the 'Women as Global Leaders' conference, which was held in April of this year
Best of Dubai
56-59_Over View of Dubai@L8:Bab Al Shams
9/2/2008
Tallest worldwide 681.7 metres, 160 floors completed as of 08/08 surpassing the Sears, Petronas & Taipai Towers
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Biggest worldwide Land reclamation projects: The Palms Jumeirah, Deira & Jebel Ali - One billion cubic metres of rock and sand increasing Dubai's shoreline by 520kms, topography visible from the moon
Biggest worldwide International Airport: Dubai World Central to handle 120million travellers and over 12 million tons of cargo annually
Biggest worldwide Dubai Mall: 12 million square ft, total internal floor area - 5.9 m sq ft, over 1,200 outlets with ice rink, aquarium & indoor theme park
Desert Dreams Deciphered Overview of Dubai As the sun slowly sets far across the Arabian Gulf, the curtain rises on a glittering phenomenon that's making the rest of the world sit up and take notice. It's a phenomenon called Dubai. From growth levels unprecedented in the annals of modern business to real estate projects that defy conventional wisdom, this curiously multicultural mĂŠlange of nearly 200 different nationalities is dancing to its own tune. A fascinating confluence of luxury hotels, old-world souks, beach-side retreats, stark desert vistas and tax-free living, the Dubai experience is one which appears to have been crafted solely for the purpose of garnering superlatives.
Despite its untrammelled Bedouin past, today one out of every six cranes world wide operates in Dubai. This makes it arguably the city state with the most pronounced 'buzz' factor anywhere in the world. Begging for its story to be scripted and given the glitzy Hollywood treatment, be rest assured that the likes of George Clooney and Morgan Freeman will be brought on board to bring the story-boarded characters to life. Because make no mistake, this is a city which simply doesn't believe in doing things in half-measures. While such a brazen attitude can sometimes lead to inevitable mishaps, it also lays the foundation for a city-wide ethos where ambition, determination and imagination are rewarded beyond most conceivable dreams.
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The key feature of Downtown Dubai is the Burj Dubai Tower. In addition Dubai Mall, the world’s largest retail hub, is set to wow the 15 million annual visitors that are expected to visit the emirate by 2012
Courtesy Dariush Zandi
A Tale of Two Cities To understand modern Dubai, you need to come to grips with its two distinct halves. Old Dubai, which sprang forth from the womb of the ever-prevalent Creek, is a bustling experience graced with plenty of street charm. Encompassing the distinct localities of Bur Dubai, Karama, Satwa, Deira and Garhoud, this is the half of Dubai still holding on to the last vestiges of a more earthy character. A comforting sense of yesterday sweeps through its streets, especially in the areas surrounding the old spice and gold markets. Other highlights of Old Dubai include the chic little Bastakiya Quarter situated beside Dubai Museum, and Satwa's main thoroughfare - Al Dhiyafah Street a 24x7 parade of roadside café-goers, honking cars and vibrant street life. All things considered, the old snapshot of the city alone reveals enough layers and interesting characters to justify the price of admission after touching down at Dubai International Airport. New Dubai meanwhile comprises the vast swathes of townships and mega-scale developments that have sprouted at a prodigious rate past the greater Jumeirah area. Headline-grabbing and gravity-defying, this new urban reinvention is awash in the glow of billions of Dirhams and celebrity endorsements. Through townships such as The Palm, The World and several other projects dreamt up by the region's two premier developers - Emaar and Nakheel - you'll find the freehold property market at its frenzied, manic best. Multi-million dollar deals are daily pars for the course, and
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conversations that would appear plain daft in any other part of the world form the bulk of common late brunch discussions. “A piece of Greece, anyone?” An Economic Anomaly Growth levels of close to 20 per cent hint at a desert Emirate that must be doing something right. Dubai has etched out a new blueprint for economic sustainability - a financially goldedged roadmap which is being studied diligently by both its heavily oil-dependent neighbours as well as the global business community at large. The city's proposition is simple - entice the multinationals and ambitious entrepreneurs alike through incentives that are hard to resist. Minimal red tape, relative absence of bureaucracy, state-of-the-art business enclaves, industry-specific Free Zones, strategically planned trade shows and a fierce onus on tourism that channels luxury hotels and massive marketing campaigns towards guaranteeing a healthy deluge of activity. It's a chain of commerce whose wheels are kept rolling smoothly all year round. Dubai Media City (DMC) is the perfect example of the vision at work here. Playing home to nearly five hundred advertising agencies and media concerns, this communications enclave has become the media hub of choice for the entire region. Prompt documentation procedures and swift license approval make it the destination for anyone with a dream. Attracting the likes of CNN, Showtime and Reuters, DMC's excellent
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"From growth levels unprecedented in the annals of modern business to real estate projects that defy conventional wisdom, this curiously multicultural melange of nearly 200 different nationalities is dancing to its own tune."
that have the potential of creating a major storm in the years to come.
facilities and relaxed vibe have been crucial factors in the local media scene's ascension from sleepy regional outpost to globestraddling communications catalyst. Artsy Ambitions Culturally too, Dubai is at the crossroads of an intriguing journey. Theatrical productions, both homegrown and imported, have begun playing themselves out with refreshing regularity over a smattering of city-wide venues. But it's in the art sphere where things have really started heating up. Mirroring the transformation of New York's meat-packing district into the hip suburb of Soho, Dubai's industrial warehouse-littered Al Quoz area has taken on the guise of the independent art gallery's venue of choice. Like with any nascent scene, you'll find yourself having to sift through acres of pretentious hogwash to uncover the one gem. But the journey is nothing if not interesting. Names like Third Line, B21, Total Arts and JamJar, along with their roster of little-known artists, have brought a much-needed dose of eclectic vibrancy to the cultural horizon. Reflective of Dubai's population mix as well as global art trends, Indian, Persian and Arabic art have been at the forefront of recordbreaking auctions held by the likes of Christie's and Bonham's. The swell of artistic outpouring has risen to high enough levels to warrant the
city's very own annual art extravaganza - The Dubai Art Fair. For a metropolis perhaps most well-known worldwide for its shopping malls, such an art-focused layer to its personality is nothing if not timely. That's Entertainment This most cosmopolitan of Middle-Eastern cities throws up a veritable treasure-trove of nightlife experiences. From the refined to the raucous, from the subdued to the sensual, Dubai surprises you at every conceivable turn. The plethora of night spots, watering-holes swanky clubs regularly attract a swarm of denizens who believe in working hard only to play harder. For a glimpse of magic, drop into Madinat Jumeirah - a decadent throwback to old Arabic architecture housing a swarm of water-gracing eateries and enchanting rooftop bars. On the music front, a large number of touring bands and chart-topping artists have begun putting the city onto their tour schedules, resulting in well-received concerts from the likes of Aerosmith, Enrique Iglesias and Robbie Williams. While the prevailing Top40 heavy tastes could do with a bit of refinement, any live music scene is a welcome addition to the usual social calendar. And in the annual Desert Rock and Dubai Jazz Festivals, the city has unearthed two local gigs
Generally Speaking Despite the flawless veneer, it would be silly to suggest that Dubai is a picture-perfect Utopia with no glitches in sight. Rising inflation levels haven taken living costs to exorbitant levels, rendering many expatriates' aspirations of a comfortable life nothing more than a pipe-dream. Civic disturbances resulting from heavy-handed treatment of immigrant workers (especially those employed by the construction industry), have to some degree tarnished the city's pristine image, given it a touch of reality akin to the rest of the world. Like elsewhere in the region, the press here is allowed only partial freedoms, relegating some of the major dailies to little more than official mouth-pieces. The heavily publicised freehold real estate market too is littered with loopholes, unscrupulous agents and irresponsible developers - resulting in thousands of property horror stories that the government is working tirelessly to bring to accountability. Sore points notwithstanding, Dubai's promise as a land of unlimited potential and opportunity still holds true. Crime is virtually non-existent, and not too many cities would give you the luxury of walking home by yourself at three in the morning. The contradictions on view make for a fascinating study as well. Which other predominantly Muslim city in the world would beguile you with a heady blend of hedonism and Disneyland surrealism? Where else could you spend the afternoon skiing down an indoor ski slope only to hit the waves and go kite-surfing later in the evening? The world's richest horse race; a 45day spectacle devoted purely to shopping; an upcoming underwater hotel; a real estate hotbed fancy enough to entice 'The Donald' to launch his own boutique tower; desert escapades that redefine the very notion of luxury; millionaire raffle draws that turn fortunes around overnight; a brand identity that's proven irresistibly attractive to such style luminaries as Armani, Gucci and Versace. All this isn't just the stuff of dreams. It's very possible. It's very Dubai.
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“If there is a construction engineer's heaven, its closest earthly representation must be the Gulf emirate of Dubai”. Financial Times, UK “More than a shopping stopover or a beach holiday, Dubai is a phenomenon: a Muslim, Arab society reinventing itself with all the ethnic diversity, economic energy, and architectural ambition of early-20thcentury Los Angeles, Manhattan, and Chicago. Burj Al Arab is the hotel aficionado's Mount Everest”. Conde Nast Traveller “Dubai is a peaceful, stable, and modern city in an otherwise volatile part of the world. Last year more than 4 million people stayed in the emirate's 265 hotels, according to the tourism department. The aim is 15 million visitors a year by 2010”. Bloomberg “By any standards, Dubai's growth as a holiday destination has been meteoric. Dubai has emerged as one of the world's most vibrant holiday hot spots. Today, ambitious developments - led by the vast, manmade Palm Islands - are grabbing the global limelight. Throw in yearround sunshine, world-class hospitality and a crime-free environment, and it's easy to see why Dubai has planted itself so prominently on the world tourism map”. The Washington Times “A number of city-states have fuelled their economies by promoting themselves as business and travel hubs. Another destination is applying the same model with equal success - Dubai. A recent online CNN poll showed that Dubai is among the top three cities still the most preferred for business travel. An intimate connection between commerce and government, low taxes for corporations and expatriates, and concessions for businesses, mean Dubai is turning into one of the world's fastest-growing commercial centres”. CNN International “It has the world's only seven-star hotel, five days of rain a year, glorious beaches, fabulous shopping, and is now the ninth most popular weekend break for Britons”. The Guardian, UK
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Dubai Population 1.422 million, the largest population compared to the other six emirates.
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GDP growth AED 198 billion in 2007
Annual inflation Avarage 12%
Government Constitutional Monarchy
Time Zone 4 hours ahead of GMT
Fast Facts Dubai The UAE is changing because it is opening itself to the modern world. The most vivid example is Dubai. Its skyline features some of the wildest architecture this side of Shanghai - fantasy buildings that seem to float in the air like the sails of an Arab dhow. The city is a place of contrast, a land where the old and the new, traditional and modern, east and west blend seamlessly to produce a fascinating, mysterious, exciting city with a distinct personality of its own. Refreshingly, as opposed to the conflict swirling around it, Dubai is also a tolerant place. There are few areas where the Arabia of old co-exists so well with that of the 21st century. The past 40 years have been a triumph of adaptation for Dubai.
The man-made islands in Dubai are the largest in the world and can be seen from space. In total, three Palms will be made, the palm tree being an important symbol for Dubai, as well as The World where each island will have an estimated cost of $25-30 million. 60
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The highly ambitious construction and design projects flourishing all over Dubai lends a surreal quality to the city. This has been criticised by some who see the vision as too dramatic and overly planned, yet H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai., sees a wholly positive future for his city. "Waiting has never been our choice in the past, nor is it in the present. We are always striving, anticipating the future and preparing for it.” Dubai is a city of growth, yet Emirati tradition still remains a prominent feature with positive efforts to preserve their unique culture for the future. This can be seen through the juxtaposition of architecture design, both old and new, and the traces of the old fishing village which can be seen in the Souks and bustling life around Bur Dubai. Capital City Dubai Area 4,114 sq km Government Constitutional Monarchy Population 1.422 million Dubai (2006 figures) has the largest population compared to the other six emirates. Time Zone Dubai is 4 hours ahead of GMT Current GDP growth AED 198 billion in 2007 Inflation 2007 - 10.1% (expected to hit 12% in 2008) Official languages Arabic is the official language although English is widely used. Religion Islam is the official religion of Dubai and the United Arab Emirates (UAE) with the majority being Sunni Muslims. Dubai is one of the most liberal places in the Gulf and followers of other religions (except Judaism) are tolerated. The holy day is Friday with most government offices, companies and schools remaining closed on Friday. Geography Dubai is located on the Persian Gulf coast of the United Arab Emirates and shares borders with Abu Dhabi in the south, Sharjah in the northeast, and the Sultanate of Oman in the southeast. Hatta, a tiny village of Dubai, is surrounded on three sides by Oman and by the emirates of Ajman in the west and Ras Al Khaimah in the north. Dubai's topography is emphasized by sandy desert consisting mainly of crushed shell and coral. The desert gives way to the Western Hajar Mountains that run alongside Dubai's border with Oman near Hatta. Devoid of any natural bodies of water, the natural inlet - Dubai Creek, has been dredged to make it deeper for large vessels to navigate and divides the emirate in two. Climate Dubai has a subtropical and arid climate with the weather usually hot and often humid. The temperature ranges from a pleasant 10°C (50°F) in winter to over 40°C (104°F) in the daytime during summer. The mean humidity in Dubai is roughly 60% in the summer. Rainfall in the emirate is sporadic and light, with rainfall primarily occurring in the first quarter of the year. However, Dubai experienced an unprecedented record rainfall in January 2008 - 105mm of rain in two days (average rainfall for January in Dubai is 15.6mm). Banks and foreign exchange Dubai has a large network of local and international banks offering a wide array of commercial and personal banking services. All the banks are controlled by the UAE Central Bank. Banking hours are usually Saturday - Thursday, 8.00am - 2.00pm with some banks offering services until 8.00pm. Taxes There is no income tax or corporate tax in Dubai (except for oil producing companies and branches of foreign banks). However, the main forms of tax are the rent tax by Dubai Municipality (5%) as well as in-built 10% on food and beverage bills at hotels. In July 2007, Dubai's Road and Transport Authority (RTA) introduced a toll system - Salik - in order to ease traffic congestion. A fee of AED 4 is deducted from a prepaid toll account every time one passes through the Salik toll zones.
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Currency The legal tender in Dubai is the UAE dirham (AED or Dhs) Exchange Rate The Dirham is pegged to the US dollar; One US$=AED 3.67 (30 April 2008) Country Dialing Code +971 (04) Internet domain .ae Credit cards and cash Most retail outlets, hotels and restaurants accept major credit cards (MasterCard, Visa, Diners Club and American Express). Smaller retail stores are less likely to accept and some even charge processing fees on transactions. It is advisable to check before hand. In the third quarter of 2007, all petrol stations across the emirate ceased accepting credit or debit cards for payment. Telecommunications Dubai has a healthy telecommunications industry with two telecom operators - Etisalat and the new entrant, ‘du’. Both providers offer comprehensive services that include landline, mobile, broadband and pay TV. Medical facilities There are approximately 20 primary health care centres located around Dubai. The Department of Health and Medical Services (DOHMS) offers convenient eServices including online health card renewal and online medical fitness reports. Additionally, Dubai Healthcare City was recently established - this is the world's first healthcare free zone with two complementary communities - the Medical Community and the Wellness Community. The Medical Community occupies and area of 4.1 million square feet and focuses on acute care services. The Wellness Community covers 19 million square feet and completes DHCC's healthcare field by housing hospitals, outpatient clinics, luxury spa resorts, and the entire spectrum of wellness services.
Courtesy Lilly Bandak
With 45 percent of Emiratis less than 15 years of age, the next few years will see increasing numbers of nationals entering the job market. Unemployment rates amongst the locals are very high, but there are trends showing an increase in adolescents who want an improved lifestyle and recognition within society. Working for them is perceived as presenting a means of attaining a personal identity.
Alcohol Dubai's licensing laws require that alcohol can only be served in licenced venues primarily attached to hotels and private leisure clubs (golf clubs, sports clubs) and associations and where the legal drinking age is 21. Non-Muslim residents can purchase alcohol from licenced outlets provided they have a valid liquor licence. The liquour permit or licence is valid for a year and allows the holder to purchase a certain amount of alcohol per month. Purchases from retailers that do not have official approval are illegal. During the holy month of Ramadan, sale of alcohol is only permitted after dusk. The two major distributors in the emirate are Maritime & Mercantile International (MMI) and African & Eastern NE BVI Ltd (A&E). Liquor licences can be purchased from either outlet. Crimes Dubai is renowned for its low crime rate and many residents regard the emirate as a very safe place. Although it would be ridiculous to declare that any city to be absolutely devoid of crimes, these usually occur however on a very small scale. A major offence is driving under the influence of
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Courtesy Monarch Dubai
alcohol. The UAE government have enforced a zero-tolerance policy with random checks occurring more frequently. Driving the morning after a heavy night of drinking is also risky. In the course of an accident, regardless of whose fault it is, both parties will be arrested. If any level of alcohol is detected in the blood. The standard penalty is a month in prison with a fine. Travelling or consuming illegal narcotics is also a major offence in the emirate. Legislation enacted in January 1996 imposes the death sentence for convicted drug traffickers. Since January 2006, possession of even trace amounts of illegal drugs has resulted in sentences of four years imprisonment for foreign citizens transiting the emirate and UAE. If caught, the penalty is more stringent with a minimum of four years followed by deportation. The penalty is usually a life sentence and sometimes even death if found guilty of dealing or smuggling illegal substances. Some drugs normally taken under a doctor's supervision in the other countries (including over-the-counter drugs and medications) are classified as narcotics in the UAE and are illegal to possess. A doctor's prescription should be carried along with any medication brought into the country. An individual may be subject to arrest and prosecution if possession of prescribed medicines (especially those containing codeine and similar narcotic-like ingredients) if brought to the attention of local authorities. There are a few other crimes which may incur time in prison or massive fines although they could be disregarded in some cases. These are -
Purchasing alcohol without a liquor licence Bouncing cheques
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Public displays of affection (kissing, lewd behaviour) Unmarried couples living together Homosexual behaviour Eating, drinking or smoking in public during Ramadan Distributing non-Muslim religious material
Traffic accidents In addition to the above, traffic accidents earn numerous penalties. If someone is fatally injured or killed in the event of an accident, both parties are incarcerated until an investigation is completed. Once the party at fault is determined, the verdict varies depending if the offender has consumed alcohol or not. In most cases, the offender is imprisoned until the blood money (diya) has been paid to the victim's family or if the family pardons the offender. The Sharia law states that if one causes the death or injury to another, compensation should be paid to the victim (or his family) in the form of blood money (diya). The value is determined under Sharia law and is intended to both punish and compensate. Generally, the life of a Muslim is valued higher than a non-Muslim, although the value in the UAE is the same regardless of religion or ethnicity and is set at AED200,000 for all males and AED100,000 for all females. The blood money can only be claimed if a criminal prosecution has taken place, and the judge may revise the value. Blood money is not paid if a person kills another while trying to defend himself, his family, his property or other individuals and their property from harm.
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People Empowerment Grameen-Jameel is a not-for-profit limited company jointly owned by Grameen Foundation and Bab Rizq Jameel Limited, a subsidiary of Abdul Latif Jameel Group. The company was founded in March 2007 and incorporated in Cyprus with a branch office in Dubai's International Humanitarian City. It is an example of the social business concept pioneered by 2006 Nobel Peace Laureate Professor Muhammad Yunus. Grameen-Jameel works to maximize social impact while reinvesting all of its profits in the business so that it can continue to support microfinance institutions.
What if it were possible to channel the power of the free market to solve the age old and seemingly interminable problems of poverty, hunger, and inequality? Grameen Jameel is overturning conventional banking practice by removing the need for collateral by creating a banking system based on mutual trust, accountability, participation and creativity
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he company helps alleviate poverty in the Arab world through microfinance. Grameen-Jameel has set a goal of reaching one million new active microfinance clients in the Arab world by 2011. In order to achieve this, the company forms strategic partnerships with microfinance institutions (MFIs) throughout the region who share its values: commitment to reaching women and the poorest; aggressive growth plans; and financial sustainability. Grameen-Jameel provides support to MFIs through its products, services, and financing. This support enables MFIs to increase the breadth and depth of their outreach, as well as strengthen their financial and operational sustainability to better serve their clients. Through its partnerships in Egypt, Jordan, Lebanon, Yemen, Saudi Arabia, Morocco and Tunisia, Grameen-Jameel has reached more than 200,000 new microfinance clients. In addition to partnering with MFIs, Grameen-Jameel works closely with Sanabel, the Arab microfinance network, and Consultative Group to Assist the Poor (CGAP), a multi-donor consortium housed at the World Bank, to facilitate the spread of information on best practices among microfinance practitioners. The Arabic Microfinance Gateway, the first major online resource for microfinance in the Arab world, is a result of close cooperation between Grameen-Jameel, Sanabel and CGAP.
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A revolutionary and more humane form of capitalism, microcredit is a cost effective weapon to fight poverty serving as a catalyst in the over all development of socio-economic conditions of the needy who have been kept outside the banking orbit on the grounds that they are poor and hence not bankable.
Our Roots Grameen-Jameel is the first of its kind to target microfinance in the Arab world in order to address poverty and unemployment, and shows how two very different organizations, a western non-profit organization and a for-profit, privately-held Saudi company can come together to achieve common social good. Grameen Foundation is a global nonprofit organization based in Washington, DC that combines microfinance, technology, and innovation to empower the world's poorest people to escape poverty. Founded in 1997 with the support of Nobel Laureate Professor Muhammad Yunus, the Foundation has a global network of 52 partners in 22 countries. Abdul Latif Jameel Group, based in Jeddah, Saudi Arabia, is one of the Arab world's most successful and respected business groups. Founded in 1945 by the late Sheikh Abdul Latif Jameel, the company was granted sole distribution rights for Toyota vehicles in Saudi Arabia ten years later, which it has maintained ever since. ALJ has a very active community services program with emphasis on education, training and development.
Tel: +9716 430 9120 www.grameen-jameel.com
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Spearheaded by Nobel Prize winner Muhammad Yunus, founder of Grameen Bank, microcredit which is an innovative banking program that provides beneficiaries, (mainly women) with small loans they need to launch businesses and raise their families out of crippling poverty, is coming to life in the Arab world.
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Small is powerful One of the most mercurial cities in the world; Dubai's streets can shift direction overnight whilst buildings seem to materialize on the skyline as if conjured there rather than built. The construction craze that has swept it up has transformed the emirate into the buzzing metropolis it is today. Ensconced in comforts and prosperity, it can be easy for some to forget the human price behind the architectural rewards. Some worker's malaise underscoring some of the projects that Dubai is so proud of does not reflect the proactive stance that the Government wants for its precious labour force.
Approximately 700,000 foreign laborers frequently work for up to 14 hours a day, seven days a week for a little as 1.9 Dhs per hour, a meager wage that they some don't even receive for months on end. Exhaustion and malnutrition occur and the hazardous working conditions mean that injury, even death, can be a far too common reality.
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s well as the efforts of the Dubai Economic Development Department, who have put in place controls aimed at regulating worker’s rights and standards of living, one charity that aims to bolster this process by extending assistance at grass roots level, is Helping Hands. Thanks to the dedication of its founders, Elle and Roger Trow to bettering the lives of those in need, amazing improvements are being made. “We give a helping hand and there are no strings attached. It does not matter to us where the person is from, what his religion or beliefs are. If he or she is needy and we have it, we give it.” By collecting and providing care packages that include food and basic requirements such as bedding and toiletries, Helping Hands is a lifeline to those in Dubai struggling to survive. The charity can also help labourers break the crippling cycle of
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debt, which is endemic, since many workers have borrowed large amounts to get to the Gulf in the first place. Helping Hands started in 2006 when Elle and Roger visited a labour camp to deliver food parcels and, shocked by what they saw, immediately realised the enormity of the problem. By raising awareness in the community, they received an encouraging response: “There are many people with the same caring hearts who help and support us with amazing loyalty and generosity in giving us all the material requirements we need. In effect, we are a channel for all of those people here who tell us that Dubai has been good to them, and who have wanted to 'give back' to society but did not know how to go about it until we came along and enabled them to do just that”, she says. Being first and foremost humanitarians, Helping Hands targets the lowest paid migrant workers; “the most exploited, the most disrespected, the most underprivileged: the invisible, the disposable and neglected members of society. We touch the lives of human beings some people don’t even know exist”. Roger and Elle moved to Dubai in 2001 after having lived in Bahrain for 20 years, where they also were involved in charity work. Since Helping Hands was established they have visited the camps once a month, delivering nutritionally balanced food packs,
which include items such as rice, tinned fish, tea bags and milk, directly into the hands of the poorest labourers. By January 2007 the generosity they encountered was so great that they started to carry weekly Friday collections in the car park of the Mall of the Emirates (level two, zones A to F between 11am and 12pm) which enables people to donate food, blankets and clothes directly to those most in need. The charity has now evolved to assist house-maids who have fled their homes due to appalling treatment. These young women are often severely traumatised, grossly over-worked and victims of mental, physical and sometimes sexual abuse. The evolution of Helping Hands is a testimony to the generosity of many in Dubai and makes a genuine difference to the most vulnerable members of society, not only by providing them with basic needs such as food, but also by restoring a degree of human dignity. “We have had some tough times and it is very time consuming, but we never lose motivation or feel like giving up because we know the burdens of the people we are helping far exceed our own. The atmosphere when we go into a camp is joyous and being able to help truly needy people is, for us, a blessing”, Elle concludes.
Tel: +97105 567 1434 www.helpinghandsuae.com
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Building Bridges Business with the Middle East /North Africa (MENA) region is thriving thanks to high oil prices that have led to unprecedented regional growth and development. Boasting the largest market for British companies in the MENA region, as well as a large UK expatriate resident workforce, Dubai offers particularly rosy business opportunities. With its unrivalled regional business intelligence acumen and vast government and private sector contacts network, The Middle East Association (MEA) is uniquely placed to assist in propelling businesses to take advantage of the opportunities on offer.
Widely recognised as the UK's foremost private sector organisation for promoting trade and good relations with MENA, Turkey and Iran, the MEA is an independent and non-profit making association founded in 1961, representing some 400 large and small companies from all business and industry sectors in the region.
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ith its diversified economy, (non-oil sectors contribute around 95 per cent of GDP) healthy growth rate (around 15 per cent) business friendly environment, excellent infrastructure, communications and numerous free zones, Dubai is a magnet for foreign investment, with British companies leading the inbound investment pack. Even traditional British culinary stalwarts such as The Ivy and the Wolseley restaurants are setting up shop; the question every company must ask is, can we afford to forgo a presence in Dubai? The MEA does not believe so. Widely recognised as the UK's foremost private sector organisation for promoting trade and good relations with MENA, Turkey and Iran, the MEA is an independent and non-profit making association founded in 1961, representing some 400 large and small companies from all business and industry sectors in the region. The Patron of the Association is HRH The Duke of York, UK Special Representative for International Trade and Investment. Its strong support of Business Councils and excellent relationships with the UK Government and Arab Governments are widely recognised. Membership is strong and progressive, and turnover has doubled in the last three years. This is a reflection of the energy that the MEA has put into developing relationships with the MENA region. The MEA takes more businesses to the MENA region than any other organisation. In the last twelve months the Association has led ten missions to the region. It continues to break new ground, taking three missions to Northern Iraq in the last couple of years. Another new initiative is the launch of the MEA Women in Business Network which is evolving in cooperation with Women in Business International. Its in-house programme of events, including VIP and Ambassadors lunches, is popular, with over 50 events held a year. With successful conferences on Libya, Morocco, Saudi Arabia and Tunisia attended by high level business delegations from the country concerned, the strength of the business network is proving to be a useful resource for international business development. The MEA is becoming increasingly sector focused - the financial services sector and the education and skills sector are priorities. The 'City and the GCC Countries Conference', now in its third year, is recognised as the premier event for promoting financial cooperation between the City of London and the GCC countries. This year's event, organised in cooperation with the City of London Corporation, attracted an unprecedented level of support from across the GCC region, lead sponsors being Bahrain Economic Development Board, Qatar Financial Services Authority, Emirates National Bank of Dubai and Boubiyan Bank (Kuwait). Aside from assisting in business expansion, the important focus on the education and skills sector reflects the urgency of the need to bridge the skills gap in the region, and the UAE has featured strongly in the MEA's initiatives. With its
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Michael Thomas, Director General MEA (sixth from right) with mission members during the MEA trade mission to Northern Iraq, October 2007
John Hawkins lunch: 'John Hawkins, HM Consul General Dubai; Chris Innes Hopkins MEA; Geoffrey Barrow, John Crane EAA; Michael Thomas, Director General, MEA at an MEA lunch for John Hawkins
partner, Compass Rose, the Association is working on the pioneering MENA Learning & Leadership Programme (MLLP), a highly innovative programme bringing together the key pillars of private sector, government, civil society and academia to develop and deliver sustainable solutions to learning and development in MENA. The programme was launched in 2007 in the UAE and has generated a huge amount of interest. The 25strong education and training mission to the
UAE in March 2008 was successful, benefiting from the personal involvement of His Excellency Sheikh Nahayan bin Mabarak Al Nahayan, Minister of Education and Scientific Research. With support from such influential figures within the MENA region and beyond, MEA aims to bridge the gap between east and west in terms of both business and education.
www.the-mea.co.uk
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Building Bridges In existence since 1987, The British Business Group, Dubai and the Northern Emirates (BBG) is committed to encouraging the development of British business in the UAE and to strengthening the links between the UK and Dubai as well as the Northern Emirates.
The BBG was set up in 1987 to encourage the development of British business in the UAE and, in its 20th year, now has over 1,200 members. It undertakes a wide range of activities from communicating with decision makers and testing British goods to sharing best business practice and arranging networking events for its members. 246
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Mark Beer, Chairman and CEO, BBG
oday almost 1,783 British companies are registered in Dubai, along with thousands more which are managed by Britons. With a sizeable community of over 150,000 Britons residing in Dubai, making it the largest British community in the region, the relationship between the UK and the UAE continues to flourish. Latest figures from the Dubai Chamber of Commerce and Industry (DCCI) state that a July 2007 report from the DCCI showed that the UAE was the UK's largest trading partner in the Gulf region in 2006: some 56 per cent of the UK's exports to the GCC region went to the UAE, equating to £3.6 billion worth of goods. Of that total, 80 per cent was destined for Dubai. In return, the UAE supplied around one third of the region's total £3.3 billion worth of exports to the UK. Again, Dubai accounted for the lion's share of the £1 billion UAE exports by supplying 66 per cent.
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"Clearly Dubai, and the UAE as a whole, is attracting growing attention from the British Government, a fact underlined by its announcement last year that the country has been identified as one of the UK's ten key 'emerging markets' where the British Government is keen to deepen trade and investment relations. According to figures from UK Trade & Investment (UKTI), the UAE is the UK's ninth largest export market in the world", explains Mark Beer, Chairman and CEO, BBG. "The liberal investment climate in the UK reflects the investment climate which has been created here in Dubai by the Government, and this is something the BBG supports strongly as part of their overall commitment to reinforce business links between the UK, Dubai and the Northern Emirates", he concludes.
Tel: +9714 397 0303. www.britbiz-uae.com
CSR, Green Innovation & Associations
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Women United H.H Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai is renowned for his respect and support of women, stating "Arab women are half our community - Sometimes better than men. Perhaps in the past we lagged behind, but today she is growing to better heights in our society and is able to achieve goals within our communities. She will only grow". Realizing this vision is the aim of the Dubai Women Association and what they work towards, by promoting the role of women in the UAE to ensure equal rights and ever improving prospects. The Dubai Women Association was established in 1974 and is chaired by Sheikha Amina Al Tayer. It is a public welfare establishment that exists under the umbrella of the General Women's Association of the UAE. With cultural and social activities represented in conferences, symposiums, lectures, workshops and more, all activities undertaken come under a comprehensive plan that aims for the participation of women in the development and uplifting standards in cultural, social and other vital fields.
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"Arab women are half our community - Sometimes better than men. Perhaps in the past we lagged behind, but today she is growing to better heights in our society and is able to achieve goals within our communities. She will only grow". H.H Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
Bringing joy to the lives of children from diverse walks of life
n 2008 Dubai Women Association has played an active role in the UAE community, helping to realize the aims and ambitions of women in the region whilst endorsing and strengthening national values. Currently, The Association has two branches, one in Al Khawaneej and the other in Hatta. Nurturing and educating the younger Emirati generation is a particularly salient aspect of what the Association achieves, as with over 50 percent of the local Arab population under the age of 25 the importance of creating a well-qualified, progressive and motivated female populace cannot be under-estimated. It was with this aim that the Dubai Women Association launched a National campaign entitled 'Successful Marriage', under the sponsorship of H.H Sheikha Hind Bint Maktoum Bin Juma Al Maktoum, which sought to raise awareness of family values and limit the negative affects of divorce. H.H Sheikha Hind bint Maktoum Bin Juma al Maktoum clarifies, "The motivation of the national campaigns and programs is undoubtedly an embodiment of the noble objectives of support and
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security to family, household, and marital stability. Such programs will contribute to confronting the pressures of the age of globalization and will be considered as a conscious response to the attitude of the UAE". Other recent campaigns include the first conference in Doha dedicated to exploring the importance of the mother tongue in child development. Dubai Women Association is dedicated to ensuring women are up to date with the latest technology and IT skills; which are why they launched the first women IT centre in the region in cooperation with International Learning Solutions (ILS), an innovative centre based in Knowledge Village. This reflects the General Women's Union consistent enthusiasm for setting up advanced training programmes in different fields for the development of UAE national women skills so as to keep pace with the rapid changes and developments witnessed by the region.
Tel: +971 4 266 2737 www.women.ae
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“Waiting has never been our choice in the past, nor is it in the present. We are always striving, anticipating the future and preparing for it�. H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
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Essential information for travellers Well known and well regarded as the strategic, financial, commercial and tourist hub of the Middle East, Dubai is a thriving business metropolis, trend setter and window on the world for the UAE and region overall.
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Alcohol Alcoholic beverages are available in major hotels and clubs, but not in restaurants outside any hotels. Non-Muslim residents can purchase supplies of liquour for home consumption by obtaining a permit. Bargaining In a city built on commerce, haggling is a routine part of shopping in Dubai. Almost everything is negotiable - the standard procedure in the souks and markets is to offer the vendor half the quoted cost, and to haggle an agreeable price upwards from there. Business hours Unlike western nations, the working week in Dubai runs from Saturday to Wednesday. Government offices are generally open between 8am and 2pm, opening an hour earlier during summer. Businesses and offices usually trade between 9am and 6pm with a 1 hour break. Dubai Government offices work a 5 day week, with a Friday and Saturday weekend. Climate The perfect period to visit Dubai is between October and April when the climate is mild. Most years there are only about five days when rain falls. Temperatures are temperate from December to March, ranging from 26°C to 30°C in the daytime and 12°C to 16°C at night. From May until October, however, temperatures soar between 38°C and 44°C during the day, and 26°C to 30°C at night. Clothing Light clothing is appropriate throughout the year, but a jacket is often required for cool winter nights. Many of the air-conditioned hotels and restaurants can also be quite cold, so carry a jacket out with you. During the summer months it is preferable to wear loose, comfortable, washable clothes in fabrics suitable for the hot, humid conditions. Except on beaches and around swimming pools where modern swimwear can be worn without contravening local dress codes, visitors are expected to dress conservatively in public. Beneath the harsh Middle Eastern sun, it's highly recommended to protect yourself with sleeved clothing, hats and sunglasses. Hotel restaurants do not insist that male guests wear ties, but most men, if not wearing a lightweight suit and tie, will at least be in smart casual attire. Credit cards Major credit cards are accepted at the major hotels and some of the larger shops. Cash is preferred by most vendors, however, and will usually gain visitors a better price.
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Currency Dirhams and fils are the units of currency with 100 fils to the Dirham (Dh). The Dirham is tied to the US dollar at a steady exchange rate of $US1 = Dh3.675. Banks usually give the best rates on foreign currency exchange, but hotels and airports are often quicker and are open outside banking hours. Money changers tend to have a wider range of currencies, but their rates may be higher. Exchange rates are published daily. Driving licences A temporary local driving licence is issued when hiring a self-drive vehicle, if possible, produce a valid passport, two photographs, and an international driving licence. A national licence from any of the following countries is acceptable in lieu of an international licence: Germany, Spain, Belgium, Austria, Italy, Netherlands, Ireland, France, Switzerland, Greece, Turkey, UK, Poland, Portugal, Czech Republic, Slovakia, Cyprus, Luxembourg, Sweden, Denmark, Norway, Finland, Iceland, USA, Canada, Japan, South Korea, Singapore, Australia and New Zealand. Duty free allowance Two litres of spirits and two litres of wine (for non-Muslim adults only), 200 cigarettes or two kilograms of tobacco, and a reasonable amount of perfume. There are no restrictions on the amount of currency you may bring to Dubai, and no customs duty on personal effects accompanied or unaccompanied. There is a duty free store at the airport for incoming visitors, which also stocks liquor.
Electricity The electricity supply is 220/240 volts AC at 50 cycles. Embassies Most diplomatic missions are located in the capital of the UAE, Abu Dhabi. There are, however, some consulates and commercial attaches in Dubai. Health requirements No health certificates are required currently for entry to Dubai except for visitors who have been in a cholera or yellow fever-infected area during the 14 days prior to arrival. Health requirements can always alter however, so it is advisable to check the status with your travel agent prior to departure. Language The official language is Arabic, but English is widely understood in hotels and shops, and used as a second language in business. Because of the cosmopolitan expatriate population of Dubai, numerous languages are spoken, particularly Urdu, Hindi and Farsi. Medical care There are numerous well-appointed, modern hospitals, including the American Hospital that is viewed as one of the top medical centres in the Middle East. Most hotels have their own doctor on 24-hour call, and chemists stock most common medicines and health products. The locations of rostered 24-hour chemists are announced in the newspapers daily. Newspapers Two English language newspapers, the Khaleej Times and Gulf News are published daily in
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Television Arabic and English commercial television stations broadcast round the clock. Dubai One televises a variety of programmess in English. Some are locally produced, but many originate from the UK, US and Australia. Time The UAE time is four hours ahead of Greenwich Mean Time. There are no special summer daylight savings times. Tipping Tipping habits in Dubai are similar to most places throughout the rest of the world. Even where a service charge is applied, staff expect a little extra. Ten percent is acceptable in hotel restaurants; for luggage porters at airports a tip of Dh5 or Dh10 is standard, depending on the volume of luggage. Visas The majority of visitors to the UAE require an entry visa - only GCC and British citizens with the right of abode in the UK may obtain a visa on arrival. Transit visas for 14 days, or visitor visas for 30 days, the latter renewable for a maximum of 100 days, are easy enough to obtain in advance through either the hotel at which you are staying, or a business contact in Dubai. Those travelling on Israeli passports, or with Israeli visas, will not be granted entry. Visitors leaving Dubai whose visas have expired will face a fine of Dh100 per day of illegal stay. Water Clean and sanitised, tap water comes from desalination plants and is safe for human consumption; however, many people prefer the bottled water served in most hotels and restaurants.
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Dubai, as well as several Arabic newspapers. Foreign newspapers, especially British, are freely available in hotel bookshops and supermarkets, albeit a day or two late. Photography Dubai is appealing to photographers worldwide for its diverse scenery and picture scapes. Photographers must respect that certain restrictions are manadatory. It is forbidden to photograph Muslim women and military or other government installations. It is polite to request permission before photographing any nationals. Be sure to protect all photographic equipment from sand and heat. Public holidays Since the dates of Islamic holidays are not fixed, it is preferable to ask a local or consult the daily newspapers for information. There are some fixed non-Muslim holidays like New Year's Day on 1 January, the holiday to mark the Accession of HH Sheikh Zayed on 6 August, and National Day on 2 December. Christmas is often observed by Western companies, and some diplomatic missions may also observe Easter. Radio Numerous Arabic and English commercial
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radio stations broadcast in Dubai. UAE Radio Dubai broadcasts in English 24 hours a day. Ramadan This is a Holy month of meditation and fasting when Muslims abstain from eating, drinking or smoking during daylight hours. Non-Muslims should resepct these religious customs when in public. During Ramadan, working hours are reduced. Business is sometimes conducted after dark. The end of Ramadan is marked by ceremonial cannon shots, followed by joyous feasting and dancing over the three-day Eid AI-Fitr holiday. The dates of Ramadan change each year. Religion Islam is the official religion, but other creeds are tolerated. There are several Christian churches, such as St Mary's Roman Catholic Church, and the Holy Trinity, which is interdenominational. Every Muslim is required to pray five times a day, with the precise prayer timings published daily. Shopping hours Shops are open from 9am until 1 pm, and from 4pm until 9pm or later. Most supermarkets remain open all day except Friday, when they
close for prayers between 11.30am and 1.30pm. Taxis Taxis are clean, readily available and comparatively affordable. They are easily obtainable in Dubai. The Dubai Transport Corporation's ivory coloured cabs are fitted with fare meters. In the case of all other taxis, fares are subject to negotiation between driver and passenger. Taxis operate a very convenient service rate, Dh3 for pick-up, followed by Dh1.7 per kilometre. For longer journeys, an hourly rate of about Dh30 is reasonable, and for a day the price is negotiable upwards of about Dh500. Telephone Telecommunications in Dubai are efficient and state of the art. Telephone calls within Dubai are free of charge and International Direct Dialling is available to most countries. Pay phones can be operated by coins (Dhl or 50 fits) or phone cards, which may be purchased from the Etisalat Company, post offices or licensed agents throughout the city. The major hotels have fax and telex services and can organise modem access.
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Dubai at a glance It’s undeniable that the UAE has made intelligent use of modern technologies and management systems in order to further its impressive socio economic diversification programme. Recognising however that there is more to development than meets the modern eye, taking a fresh look at its unique desert and seafearing heritage is equally important in maintaining valued traditions and maintaining the balance of an increasingly sensitive eco system.
Falconry alcons were once used to hunt food by the desert people but today falconry has the status of a national pastime in the UAE. Two breeds of falcons: the Saker and the Peregrine falcon are among the most popular for hunting purposes. In the old days when falcon and Bedouin hunted for food together, they would be trapped along the coast during their autumn migration. They were then trained, used in hunting food and later released in the spring to carry out their hunter role. Trust, bonding and a rare understanding between the captive bird and the trainer is needed to train the falcons to catch prey. Because the houbara bustards, the birds of prey, were due just three weeks after the falcons were captured themselves, it was also an intense exercise sport. Once the falcons were trained to catch prey, in time for the migrating bustards, the falcon remained a constant hunting companion to the Bedouins throughout the winter. Even other prey such as curlews, hares and gazelle, were occasionally hunted with the help of the saluki dogs.
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Pearling vital source of livelihood in the Arabian Peninsula since ancient times, income from pearling was cyclical and a bad season often resulted in mounting debt for families involved. By the end of the Nineteenth century pearling flourished and physically fit men began to opt for pearling as a profession over nomadic life. They participated in the diving expeditions known as ghaus in the summer, and wound their way home to cultivate their date gardens in the winter. This was especially the case with the Bani Yas sub tribes, based out of Liwa. In a couple of generations, pearl diving had become entrenched as a profession in the area we now know as the UAE. There were over 1,200 pearling boats operational and a rudimentary business model had been carved out in the industry. Many of the Bani Yas pearlers formed cooperatives, jointly owning their boat and sharing the profits according to a mutual agreement. Each boat carried a crew of about 18 men. The captain or nakhuda took the biggest share and a larger share was taken by the divers as compared to the haulers. Money was then left in the kitty for the following season. Life at sea on the pearling boats required physical endurance and mental fortitude. Pearling also imposed long periods of absence from home resulting in tremendous responsibility for the women left behind to tend to children and old folks. It was as if entire villages were bereft of young able bodied men during the four summer months. Over time certain tribes grew roots in particular areas and coastal habitats such as Abu Dhabi, Dubai and Ras Al Khaimah. However, the advent of the cultured pearl in Japan in the 1940s, caused the natural pearl markets to collapse and this had a ripple effect on the pearling settlements and tribes dependent on this trade.
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The Camel he camel has functioned as the ship of the desert and was practically a life line for the old time inhabitants of the UAE who had a partly nomadic lifestyle. The Bani Yas, the largest tribe in the UAE, trudged the vast sandy stretches of what we now know as Dubai and Abu Dhabi. The Awamir and Manasir tribes too roamed the desert region but closely guarded the locations of oases. Crossing wide swathes of the desert in search of brush and bush vegetation that sprang to life after erratic rains, some of the Bani Yas Bedouins were fortunate enough to be able to return to a home in the oases to cultivate their date palms. Camel owners among them who had a grazing pasture near their palms were especially lucky as they could harvest dates while their livestock grazed and drank at the wells shared by the community. The original multitasking friend of the desert Bedouin, the camel needed water and had the job of fetching it too. When the caravans were on the move it served as a beast of burden to transport household goods as it was uniquely suited to the inhospitable terrain. The Bedouins raced camels for entertainment and for the most part camel milk was the only source of diary protein available to the Bedus during long summers. The hardy camel could go without water for days and its meat was considered a delicacy reserved for feasts. Camel skin made sturdy bags, useful containers for carrying water and other utensils. Fine cloaks, known as bight, woven from fine camel hair were coveted items. Even the bedu's rugs and tents were fashioned from the hide of this supremely versatile desert mammal.
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Ibn Majid xploring uncharted territories is not new to Arabia. Ibn Majid, fondly known as the 'Lion of the Sea' is a figure of the region's sailing history. Although his is the more well known name, his father, grandfather and other ancestors were part of a family of illustrious sailors long before Vasco da Gama even sighted Cape of Good Hope or had treaded Arabian sands. History shows that Arabs had explored European waters much before the Europeans had crossed the Indian Ocean. Although we don't have the exact date, Ibn Majid's date of birth is said to be between 1432-37. Born in Julfar, which is close to present day Ras al Khaimah, his sailing adventures were documented by him in 40 surviving works, of which 39 are in verse. While all his writings are marked by a lyrical quality, some short, others long, the 805-verse Al Sofaliya, that narrates the journey between India and Sofala on the Mozambique coast, is possibly the longest. The Fawa'id is another opus that is a comprehensive tome detailing Ibn Majid's vast store of navigation knowledge and also deftly weaves in the knowledge base of early Arab astronomers. Ibn Majid died at the age of about 70, soon after he wrote his last known poem in 1500 AD.
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“Sharjah is the cultural and educational centre of the UAE and it takes pride in preserving the country’s heritage as well as promoting Arab culture and traditions”. H.H. Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council & Ruler of Sharjah
With an impressive array of over twenty museums, several art galleries and beautifully restored heritage areas, Sharjah uncovers the secrets of a unique Arabian lifestyle and culture such as the Blue Souq, the largest of Sharjah markets, built according to Islamic design.
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Sharjah
Sharjah Forever Aside from being declared as the cultural capital of the Arab world by UNESCO, Sharjah also leads as an industrial economy, contributing more than 40 per cent to the UAE's annual GDP. From ports to parks, museums to manufacturing plants and universities as well as economic free zones aplenty, the emirate has them all.
harjah, or 'Sarcoa', as it was known in ancient times, is the third largest emirate of the UAE. Covering an area of 2,600 sq km, it straddles the Arabian Peninsula, overlooking the Arabian Gulf to the west and the Gulf of Oman to the east. Picturesque and yet urbanised, there are plenty of modern tourist facilities and loads of sunny beaches, as well as standard residential, retail and commercial facilities to suit the diverse 700,000-strong population.
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Hotspots Sharjah has superb waterfronts such as the Buheira Corniche along the city coastline. The Corniche, as well as the well-maintained parks dotted all over, boast dedicated barbecue hot spots for anytime picnics during cooler months. Mountain bikers and trekking enthusiasts however usually head for the Hajar mountains that circumvent the port city of Khorfakkan. For
adrenalin junkies, the annual F1 powerboat race is a must see fixture. The city has hit the headlines as a major venue for cricket, especially the One Day Internationals and the Sharjah Cricket stadium is an important stopover for visiting cricket fans. The Al Khan lagoon passing through the city offers a touch of Venice right in the middle of the business-cum-residential district. Check out the Eye of Emirates at the Qanat Al Qasba, an amusement centre perched on the Al Khan Lagoon. A giant wheel ride, with air-conditioned cabins, worth taking for the bird's eye view it gives not only of Sharjah but of the neighbouring emirates as well. The abra (water taxi) rides are fun and the clutch of restaurants in the centre offer a fine mix of local flavours and international cuisine. It has a few shops as well to pick up a few knick knacks but for any heavy duty memorabilia the souks are your best bet.
Sharjah's most famous souk, the 'Blue Souk' close to the 'Khalid Lagoon', was constructed in 1979 and is an architectural landmark for its traditional design. The 600 plus shops at the Souk offer everything from gold and precious stones jewellery to brass and copper curios; Persian carpets and rugs to cosmetics. The trick is to drive a hard bargain. The shopkeepers appreciate this as well. The Plant and Pot Souq, Fruit and Vegetable market, 'Al Majarrah Souk' are also a delight for bargain hunters.
Although Sharjah is the seat of culture and learning, it has a proven track record of 12 per cent industrial growth. With a climate conducive to foreign investment in its Free Zones, it is surging ahead with a healthy economy too.
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Museum's galore If you are crazy about digs, the Sharjah Archaeological Museum is a good place to go. The Science Museum and Discovery Centre has interactive hands-on sessions. The Natural History Museum and Desert Park has a comprehensive selection of the flora, fauna, marine life, reptiles and avian life of the Arabian Desert. The Arabian Wildlife Centre houses the myriad species of the Arabian Peninsula in their natural environs. Culture keepers The 'Culture Square', with its iconic sculptured Qoran symbolises Sharjah's emphasis on culture and learning. For the culture vultures there's more than enough to spend days in understanding the Islamic heritage - The Sharjah Islamic Museum has preserved rare and unique artefacts. The Sharjah Art Centre, in the Bait Al Serkal located in the heart of the city, was inaugurated in 1997 and displays a permanent collection of art on the ground floor. The Sharjah Art Galleries housed in the Obaid Al Shamsi house, have resident artists and a number of art workshops lined up throughout the year. Lectures, seminars and an art bazaar are regular happenings as well. In addition, the House of Abdullah Al Sari, under the umbrella of the Sharjah City of Humanitarian Services, conducts workshops for special needs people. Healthy, wealthy and wise Although Sharjah is better known as the seat of culture and learning, it has a proven track record of 12 per cent industrial growth. The emirate has a substantial cache of onshore gas and liquid gas. Due to its strategic location and safe environment the UAE in general, and Sharjah by extension, is an attractive destination for the MICE industry. Like leisure tourism, this is now a key component of the state economy. Sharjah World Book Fair The Sharjah World Book fair is a ten-day annual event usually held during the first half of December (the twenty-fifth session was from 5 to 15 December 2006) at the Sharjah Expocentre. The idea initially took off as a vehicle to encourage reading habits across age, nationalities and cultures. It has succeeded in its aim to make quality books both accessible and affordable to all. The event now attracts worldwide publishing houses, agents, research centres, colleges, universities, educational aid manufacturers and the media. The annual 'Publishers Prize' and 'UAE Book Prizes' are respected recognition internationally. Booming business Sharjah's industry-friendly policy today contributes to more then 40 per cent of the country's industrial GDP. It has smartly leveraged its geographical advantages of land, sea and air links to offer logistical, warehousing and distribution advantages. It's sea traffic alone has registered a growth rate of more than 50 per cent mainly because it is the only emirate with seaports on the Arabian Gulf and the Indian Ocean. The Emirate extends infrastructural facilities for investors and also offers low custom duties - as low as 4 per cent on some imported goods and on food items being even lower at a mere one per cent. Pure gold bars are totally exempt from custom duty. To encourage industrial growth the government of Sharjah subsidises the real cost of industry in water and electricity by almost 70 per cent. Hence independent field studies have concluded that the cost of industrial investment in Sharjah is 35 per cent less than in any other emirate. Moreover, the Sharjah Chamber of Commerce and Industry extends full support in carrying out field surveys and preparing feasibility studies. About 16 special industrial zones, each dedicated to a certain industry, spanning about 40 sq km have been established to the north of the city. They are all connected through a modern network of roads to the seaports and airports of the Emirate.
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Highlighting the emirate’s focus on rediscovering its rich Islamic heritage through architecture and evocative landmarks, cultural monuments abound in Sharjah.
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Aside from being declared as the cultural capital of the Arab world by UNESCO, Sharjah also leads as an industrial economy, contributing more than 40 per cent to the UAE's annual GDP. From ports to parks, museums to manufacturing plants and universities as well as economic free zones aplenty, the emirate has them all.
Sharjah Airport Industrial Zone (SAIF) Sharjah Airport International Free Zone (SAIFZone) and the airport have been instrumental in boosting the state's economy. SAIF-Zone is the fastest growing airport free zone in the region, while the international airport has proved to be a leading cargo hub. Speed, reliability and costeffectiveness have been the cornerstones of Sharjah's industrial policy. A stable government, proactive policies, solid industrial base and attractive incentives packages have attracted big tickets names and investments in Sharjah. www.saif-zone.com Educating All The first formal school in the region was established in Sharjah, in the 1950s, next to the 'Souk Al Arsah'. The old school building is now a part of the Heritage area. The University of Sharjah currently offers 13 Master's programs in various fields, including Arabic, Business and Communications, Computer Science, Engineering, Law, History, Islamic studies and English translation. Encouraged by the state's thrust towards education several reputed international Universities have set up base in Sharjah recently. www.sharjah.ac.ae
To discover more about Sharjah www.sharjah.org. Sharjah Chamber of Commerce and Industry www.uaeinteract.com/scci Sharjah International Book fair www.uaeinteract.com/sibf Sharjah Commerce and Tourism Development Authority www.sharjah-welcome.com Sharjah City Guide www.dubaicityguide.com/sharjah/index.asp
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WHAT’S ON ARABIAN TRAVEL MARKET 1 to 4 May Both inbound and outbound travel are catered for at this tourism exhibition Venue: Dubai World Trade Centre Host: Reed Travel Exhibitions Dubai Tel: (9714) 390 2966 Fax: (9714) 390 8161 www.arabiantravelmarket.com
DUBAI WORLDWIDE PROPERTY SHOW 17 to 19 May A world of investment opportunities Venue: Dubai Grand Hyatt Host: Dubai Shows Limited Tel: (9714) 331 9688 Fax: (9714) 331 9480 www.dmgdubai.com
THE HOTEL SHOW 3 to 5 June The Middle East exhibition for hotel equipment, technology and services. Venue: Halls 4 to 8 (DWTC) Host: dmg world media Dubai Tel: (9714) 331 9688 Fax: (9714) 331 9480 www.dmgdubai.com
DUBAI AIRSHOW 2007: 11 to 15 November The 10th international aerospace exhibition. Venue: Airport Expo Dubai Host: Fairs & Exhibitions Limited Tel: (9714) 286 7755 Fax: (9714) 286 6166 www.faris-exhibs.com
BEAUTY WORLD 20 to 22 May The 12th Beautyworld Middle East is an exhibition for beauty products, cosmetics and perfumery. Venue: Dubai International Exhibition and Convention Centre Host: EPOC Messe Frankfurt Tel: (9714) 338 0102 Fax: (9714) 338 0041 www.messefrankfurtme.com
INDEX 2007 1 to 5 November The 17th Middle East international furniture, interior and retail design exhibition. Venue: Dubai International Exhibition Centre Host: dmg world media Dubai Tel: (9714) 331 9688 Fax: (9714) 331 9480 www.dmgdubai.com
MIDDLE EAST INTERNATIONAL MOTOR SHOW: 13 to 18 November An exhibition for the motor industry. Venue: Dubai International Exhibition and Convention Centre Host: Dubai World Trade Centre LLC Tel: (9714) 332 1000 Fax: (9714) 331 2173 www.dubaimotorshow.com
CAMEL RACING A trip to the camel races, which take place on Thursday and Fridays from October to April, can be one of the most memorable highlights of any visit to Dubai. Located on the fringe of the city, the races at the Al Wathba Camel Track are vigorous and exciting. Al Wathba Camel Track
DESERT SAFARIS 01 No visit to Dubai would be complete without a trip into the desert. Such excursions are best organised as part of a group tour, but offer a taste of the true heartland of Arabia. The majesty and tranquillity of the desert can be experienced in a choice of exciting half-day, full-day and overnight safaris.
WHAT ADVENTURE AERIAL TOURS Take an aerial tour of Dubai. Helicopters and plane tours offer a bird's eye view of the city and operate throughout the year, with prices from 250 dirhams for a 45-minute flight. Or float on the breeze in a hot-air balloon over Dubai's striking countryside. Amigos Balloons Tel: (971 4) 289 9295
BASTAKIA QUARTER The Bastakia Quarter in Bur Dubai is one of the city's most picturesque heritage sites. It was built in the late 19th century by Persian merchants attracted to the city by its relaxed trade tariffs. The area has been declared a conservation area and, while some buildings are private homes, many are open to the public. Bastakia Quarter, Bur Dubai
Arabian Adventures Dubai Tel: (971 4) 303 4888 Net Tours Tel: (971 4) 266 6655
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THE BIG FIVE SHOW 25 to 29 November The 28th Middle East international building and construction event. Venue: Dubai International Exhibition and Convention Centre Host: dmg world media Dubai Tel: (971 4) 331 9688 Fax: (971 4) 331 9480 www.dmgdubai.com
DUBAI SHOPPING FESTIVAL December 2007 to February 2008 A multi-faceted experience of shopping and entertainment. Tel: (971 4) 223 5444 Fax: (971 4) 223 5888 www.mydsf.ae
WATCH AND JEWELLERY DUBAI EXHIBITION 12 TO 15 December The Middle East's largest jewellery and watch show. Venue: Dubai International Convention and Exhibition Centre Host: Dubai World Trade Centre LLC Tel: (971 4) 332 1000 Fax: (971 4) 331 2173 www.jewelleryshow.com
DUBAI TENNIS OPEN Date TBA Tennis championship. Venue: Dubai Tennis Stadium Host: Dubai Duty Free Tel: (971 4) 216 2425 Fax: (971 4) 224 4455 www.dubaitennischampion ships.com
DUBAI CREEK Dubai Creek offers a picturesque glimpse of Dubai's trading heritage. You can choose to sail or take a traditional abra (water taxi) for a one or two-hour cruise, or tour operators offer both day or night cruises.
DUBAI MUSEUM 02 The AI Fahidi Fort, which houses the Dubai Museum, was built around 1799 and has served as palace, garrison and prison, but was renovated in 1970 for use as a museum. Colourful dioramas depict Dubai's history, while artefacts dating back more than 3000 years provide visitors with a taste of ancient civilisations.
Creek Cruises Tel: (971 4) 393 9860 Creekside Lesiure Tel: (971 4) 336 8406
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Al Fahidi Fort, Al Al Fahidi Street, Bur Dubai Tel: (971 4) 353 1862
DUBAI DESERT CLASSIC Date TBA PGA golf tournament. Venue: Emirates Golf Club Host: Dubai Desert Classic Tel: (971 4) 295 6440 Fax: (971 4) 295 6026 Email: www.ugagolf.com www.dubaidesertclassic.com
DUBAI INTERNATIONAL JAZZ FESTIVAL Date .TBA Venue: Dubai Media City Host: Chillout Productions FZ-LLC Tel: (971 4) 391 1196 Fax: (971 4) 391 8930 www.dubaijazzfest.com
DUBAI INTERNATIONAL RACING CARNIVAL Date TEA Horse racing. Venue: Nad Al Sheba Racecourse Host: Dubai Racing Club Tel: (971 4) 332 2277 Fax: (971 4) 332 2288 www.dubairacingclub.com
DUBAI WATER SPORTS ASSOCIATION Dubai is famous for the wide array of water sports its waters provide. From diving and snorkelling to sailing and water skiing, the Dubai Water Sports Association, situated at the upper end of Dubai Creek, is an excellent point of contact for all water-based activities. Dubai Water Sports Association Tel: (971 4) 324 1031
HATTA One hour's drive from Dubai City is the ancient fortress village of Hatta. The village, which is more than 200years-old, and Juma Mosque, which stands amid palm groves, draw visitors all year round; however, the drive is as fascinating as the destination itself, taking the visitor through burnished sand dunes and mountains varied in colour. Juma Mosque Tel: (971 4) 852 1374
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Best of Dubai & Northern Emirates Vol. 3 Distribution Partners N addition to an international distribution to CEOs, chairmen and owners of the top companies in GVP’s global publishing network, a handto-hand corporate gifting distribution by GVP’s editorial participants to their principal clients ensures that the publication reaches a valued cross-section of buiness readers. Editions are also for sale in leading bookstores in the UAE, on Amazon.com, Gvpedia.com and via direct sales from GVP offices worldwide.
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Top hotels, resorts and airport lounges showcase this edition which has been regarded by inbound travellers as a focus point from which to network for business relationships or acquire products and services. Selected high net worth individuals including those with assets over AED 5 million, as well as company directors and foreign investors via the GVP internal distribution database are also covered. Government decision makers, including senior management at development agencies, chambers of commerce, regional institutions and commerce associations receive copies ‘Best of Dubai & Northern Emirates.
AL MANZIL Burj Dubai Boulevard The Old Town, Burj Dubai Dubai, United Arab Emirates Tel: +9714 428 5888 almanzilhotel.com southernsunme.com
RAFFLES DUBAI Sheikh Rashid Road, Wafi P. O. Box 121800 Dubai, United Arab Emirates Tel: +9714 324 8888 www.raffles.com
ATLANTIS The Crescent The Palm Jumeirah Dubai, United Arab Emirates Tel: +9714 426 1000 www.atlantisthepalm.com
QAMARDEEN Burj Dubai Boulevard The Old Town, P. O. Box 11788 Dubai, United Arab Emirates Tel: +9714 428 6888 www.qamardeenhotel.com www.southernsunme.com
THE MONARCH DUBAI One Sheikh Zayed Road P. O. Box 125511 Dubai, U.A.E. Tel: +9714 501 8888 www.themonarchdubai.com
THE PALACE - THE OLD TOWN The Old Town Island Downtown Burj Dubai P. O. Box 9770, Dubai, United Arab Emirates Tel: +9714 428 7888 www.thepalace-dubai.com
THE WESTIN Al Sufouh Road c/o Dubai International Marine Club P. O. Box 24883 Dubai, United Arab Emirates Tel: +971 4 399 4141 www.starwoodhotels.com
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Patron, HRH The Duke of York, UK Special Representative for International Trade and Investment. www.the-mea.co.uk
Dubai Chamber of Commerce Industry www.dubaichamber.ae
Australian Business In The Gulf www.abiguae.com
Association of Professional Interior Designers www.apid.ae
Australian New Zealand Association Avalon@emirates.net.ae
www.online.britbiz-uae.com
www.bigbustours.com
Chairwoman, Sheikha Amina Al Tayer www.women.ae
Information Systems Audit & Control Association www.isacauae.org
Smart Business www.reachgulfbusiness.com
www.cultures.ae
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Sharjah is the third largest of the seven states which form the United Arab Emirates. The settlement of Sharjah dates back some 6,000 years when it is believed to have been called Sarcoa. The population was small and people relied on trade and sea faring in addition to farming, hunting, fishing and pearling. Many of the early settlements were based around the 'falaj', a man made underground water course. Today Sharjah is a bustling Islamic city that accomodates residents from worlwide living and working in diverse sectors; from services through to manufacturing. Sharjah has it all
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Wadi and Jebel ('Jebel' means 'mountain') Al Faya are on the western edge of the Madam Plains. Wadi Al Faya carries whatever is left of the rainwaters from the Hajar Mountains once it has passed through the Madam Plains. The wadi dissipates into the desert sand beyond Rashidiya, in the emirate of Sharjah, just before reaching the Sharjah-Al Dhaid Highway. This wide, quiet wadi winds through the desert in a northerly and northwesterly direction. Because of its distance from the mountains and its porous characteristics, it takes a great deal of rain to get the water flowing in the wadi bed. Heavy rains in 1988 and 1990 produced flash floods of immense size that were carried long distances through the wadi, eventually creating lakes around Sayh Musannad, just before the Sharjah-Al Dhaid Road. It's after such rains that the wadi and its elements are at their best and the majestic size of the wadi is realised. It turns green and blooms with desert plants, shrubs and flowers. The abundance of vegetation makes the trip through Wadi Al Faya a memorable one.
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