BUYER INTENTION SURVEY 2017 GVPennySaver.com 1-866-812-8111
ABOUT THIS SURVEY Circulation Verification Council conducted a survey over a 4 week period at the end of 2016 for the Genesee Valley Penny Saver. 793 survey respondents were interviewed and asked a series of questions after identifying their gender, age, income level and level of education. These questions include: • Do you receive the Genesee Valley Penny Saver? Answer:
98.1% RECEIVE the GVPS
• Do you read the Genesee Valley Penny Saver? Answer:
82.8% READ the GVPS
• Do you frequently purchase products/services from ads seen in the Genesee Valley Penny Saver? Answer:
81.0% PURCHASE products or services advertised in the GVPS
• What products or services do you intend to purchase during the next twelve months? Answer: READ ON TO LEARN MORE
EVERYBODY
RECEIVES the GVPS 8 OUT OF 10
READ the GVPS
8 OUT OF 10
BUY because of the GVPS The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/- 4 at the 95% confidence level.
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TABLE OF CONTENTS 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
Antique & Auction Buyers Arts & Crafts Supplies Buyers Athletic & Sports Equipment Buyers Attorney Clients Auto Accessory Buyers Beauty Service Buyers Boats / Personal Watercraft Buyers Cable / Satellite Television Subscribers Carpet / Flooring Buyers Cellular Phone Buyers Childcare Service Users Children’s Apparel Buyers Chiropractic Patients Cleaning Service Buyers Dental Patients Dental Service Buyers Dining & Entertainment Buyers Education / Classes Buyers Eyeware Buyers Farm Equipment Buyers Financial Planner Clients Flower & Gift Buyers Furniture / Home Furnishing Buyers Health Club Members Hearing Patients Home Computer Buyers Home Heating / Air Conditioning Buyers Home Improvement Supplies Buyers Insurance Customers Internet Service Subscribers Jewelry Buyers Lawn & Garden Buyers Lawn Care Service Buyers Legal Gamblers Major Home Appliance Buyers Men’s Apparel Buyers Motorcycle & ATV Buyers
41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56
New Car Buyers Organic Food Product Buyers Outdoor Supply Buyers Pet Supplies / Services Buyers Pharmaceutical Buyers Photography Clients Physician / Doctor Patients Real Estate Buyers Tax Advisor Clients Television / Electronics Buyers Used Car Buyers Vacation Takers Veterinary Service Buyers Wedding Supply Buyers Weight Loss Service / Supply Buyers Women’s Apparel Buyers
Reaching Your Customers
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GVPS Readers Have $18,116,928 to Spend on Antiques & Auctions...
That’s 22,646 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 22,646 people who read our publication plan to purchase an antique and/or attend an auction in the next 12 months. With the average customer spending $800 in this category annually, that equals $18,116,928 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $27,489,922 to Spend on Arts & Crafts Supplies...
That’s 28,937 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 28,937 people who read our publication plan to purchase arts & crafts supplies in the next 12 months. With the average customer spending $950 in this category annually, that equals $27,489,922 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $54,728,220 to Spend on Athletic & Sports Equipment...
That’s 36,485 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 36,485 people who read our publication plan to purchase athletic and/or sports equipment in the next 12 months. With the average customer spending $1,500 in this category annually, that equals $54,728,220 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $9,435,900 to Spend on Attorney Services...
That’s 6,291 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 6,291 people who read our publication plan to use the services of an attorney in the next 12 months. With the average customer spending $1,500 in this category annually, that equals $9,435,900 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $123,376,280 to Spend on Auto Accessories...
That’s 60,390 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 60,390 people who read our publication plan to purchase auto accessories and/or services in the next 12 months. With the average customer spending $2,043 in this category annually, that equals $123,376,280 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $67,002,439 to Spend on Beauty Services...
That’s 105,682 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 105,682 people who read our publication plan to go to a beauty salon and/ or barber shop in the next 12 months. With the average customer spending $634 in this category annually, that equals $67,002,439 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $18,242,740 to Spend on Boats/Watercraft...
That’s 1,258 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 1,258 people who read our publication plan to purchase a boat and/or personal watercraft in the next 12 months. With the average customer spending $14,500 in this category annually, that equals $18,242,740 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $44,386,474 to Spend on Cable or Satellite TV...
That’s 79,262 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 79,262 people who read our publication plan to purchase cable or satellite television services in the next 12 months. With the average customer spending $560 in this category annually, that equals $44,386,474 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $50,324,800 to Spend on Carpet/Flooring...
That’s 25,162 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 25,162 people who read our publication plan to purchase carpet and/ or flooring in the next 12 months. With the average customer spending $2,000 in this category annually, that equals $50,324,800 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $44,034,200 to Spend on Cellular Phones...
That’s 35,227 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 35,227 people who read our publication plan to purchase cellular phones (new & updated services) in the next 12 months. With the average customer spending $1,250 in this category annually, that equals $44,034,200 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $217,025,700 to Spend on Childcare Services...
That’s 18,872 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 18,872 people who read our publication plan to use childcare services in the next 12 months. With the average customer spending $11,500 in this category annually, that equals $217,025,700 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $47,556,936 to Spend on Children’s Apparel...
That’s 52,841 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 52,841 people who read our publication plan to purchase children’s apparel in the next 12 months. With the average customer spending $900 in this category annually, that equals $47,556,936 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $14,720,004 to Spend on Chiropractic Services...
That’s 18,872 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 18,872 people who read our publication plan to use chiropractic services in the next 12 months. With the average customer spending $780 in this category annually, that equals $14,720,004 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $61,295,606 to Spend on Cleaning Services...
That’s 36,485 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 36,485 people who read our publication plan to use cleaning services in the next 12 months. With the average customer spending $1,680 in this category annually, that equals $61,295,606 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $39,011,785 to Spend on Dental Services...
That’s 85,552 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 85,552 people who read our publication plan to use dental services in the next 12 months. With the average customer spending $456 in this category annually, that equals $39,011,785 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $163,555,600 to Spend on Dental Products...
That’s 32,711 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 32,711 people who read our publication plan to purchase dentures, braces and/or teeth whitening in the next 12 months. With the average customer spending $5,000 in this category annually, that equals $163,555,600 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $548,225,790 to Spend on Dining & Entertainment...
That’s 104,424 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 104,424 people who read our publication plan to spend money on dining and/or entertainment in the next 12 months. With the average customer spending $5,250 in this category annually, that equals $548,225,790 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $31,704,624 to Spend on Education & Classes...
That’s 26,421 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 26,421 people who read our publication plan to purchase dentures, braces and/or teeth whitening in the next 12 months. With the average customer spending $1,200 in this category annually, that equals $31,704,624 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $10,706,601 to Spend on Eyewear...
That’s 46,550 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 46,550 people who read our publication plan to purchase eyewear, glasses and/or contact lenses in the next 12 months. With the average customer spending $230 in this category annually, that equals $10,706,601 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $161,102,266 to Spend on Farm Equipment...
That’s 16,356 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 16,356 people who read our publication plan to purchase farm equipment in the next 12 months. With the average customer spending $9,850 in this category annually, that equals $161,102,266 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $101,278,660 to Spend on Financial Planning...
That’s 28,937 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 28,937 people who read our publication plan to use financial planning services in the next 12 months. With the average customer spending $3,500 in this category annually, that equals $101,278,660 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $14,153,850 to Spend on Floral & Gift Items...
That’s 31,453 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 31,453 people who read our publication plan to purchase items from florists and/or gift shops in the next 12 months. With the average customer spending $450 in this category annually, that equals $14,153,850 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $152,657,765 to Spend on Furniture...
That’s 52,841 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 52,841 people who read our publication plan to purchase furniture and/or home furnishings in the next 12 months. With the average customer spending $2,889 in this category annually, that equals $152,657,765 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $18,871,800 to Spend on Health Club Services...
That’s 37,744 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 37,744 people who read our publication plan to purchase health club memberships and/or exercise classes in the next 12 months. With the average customer spending $500 in this category annually, that equals $18,871,800 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $8,806,840 to Spend on Hearing...
That’s 5,032 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 5,032 people who read our publication plan to purchase hearing services and/or products in the next 12 months. With the average customer spending $1,750 in this category annually, that equals $8,806,840 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $37,743,600 to Spend on Home Computers...
That’s 25,162 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 25,162 people who read our publication plan to purchase home computers, laptops and/or tablets in the next 12 months. With the average customer spending $1,500 in this category annually, that equals $37,743,600 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $11,889,234 to Spend on Home Heating and A/C...
That’s 26,421 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 26,421 people who read our publication plan to purchase home heating and air conditioning products and/or services in the next 12 months. With the average customer spending $450 in this category annually, that equals $11,889,234 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $195,008,600 to Spend on Home Improvement...
That’s 39,002 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 39,002 people who read our publication plan to purchase home improvement supplies and/or services in the next 12 months. With the average customer spending $5,000 in this category annually, that equals $195,008,600 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $117,948,750 to Spend on Insurance...
That’s 94,359 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 94,359 people who read our publication plan to purchase insurance in the next 12 months. With the average customer spending $1,250 in this category annually, that equals $117,948,750 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $17,991,116 to Spend on Internet Access...
That’s 81,778 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 81,778 people who read our publication plan to purchase internet access in the next 12 months. With the average customer spending $220 in this category annually, that equals $17,991,116 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $33,920,173 to Spend on Jewelry...
That’s 23,904 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 23,904 people who read our publication plan to purchase jewelry in the next 12 months. With the average customer spending $1,419 in this category annually, that equals $33,920,173 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $52,924,076 to Spend on Lawn & Garden Items...
That’s 33,969 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 33,969 people who read our publication plan to purchase lawn & garden products in the next 12 months. With the average customer spending $1,558 in this category annually, that equals $52,924,076 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $23,589,750 to Spend on Lawn Care Services...
That’s 31,453 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 31,453 people who read our publication plan to purchase lawn care services in the next 12 months. With the average customer spending $750 in this category annually, that equals $23,589,750 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $37,051,634 to Spend on Legal Gambling...
That’s 39,002 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 39,002 people who read our publication plan to legally gamble in the next 12 months. With the average customer spending $950 in this category annually, that equals $37,051,634 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $26,294,708 to Spend on Major Home Appliances...
That’s 23,904 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 23,904 people who read our publication plan to purchase major home appliances in the next 12 months. With the average customer spending $1,100 in this category annually, that equals $26,294,708 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $69,511,130 to Spend on Men’s Apparel...
That’s 81,778 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 81,778 people who read our publication plan to purchase men’s apparel in the next 12 months. With the average customer spending $850 in this category annually, that equals $69,511,130 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $39,630,780 to Spend on Motorcycles & ATVs...
That’s 8,807 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 8,807 people who read our publication plan to purchase a motorcycle and/or ATV in the next 12 months. With the average customer spending $4,500 in this category annually, that equals $39,630,780 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $591,115,101 to Spend on New Automobiles...
That’s 17,614 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 17,614 people who read our publication plan to purchase a new automobile in the next 12 months. With the average customer spending $33,560 in this category annually, that equals $591,115,101 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $308,302,306 to Spend on Organic Food Products...
That’s 36,485 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 36,485 people who read our publication plan to purchase organic food products and/or health food in the next 12 months. With the average customer spending $8,450 in this category annually, that equals $308,302,306 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $4,900,377 to Spend on Outdoor Supplies...
That’s 51,583 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 51,583 people who read our publication plan to purchase outdoor supplies (camping, hunting and/or fishing) in the next 12 months. With the average customer spending $95 in this category annually, that equals $4,900,377 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $32,459,496 to Spend on Pet Supplies/Services...
That’s 37,744 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 37,744 people who read our publication plan to purchase pet supplies and/or services in the next 12 months. With the average customer spending $860 in this category annually, that equals $32,459,496 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $271,753,920 to Spend on Pharmaceuticals...
That’s 67,938 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 67,938 people who read our publication plan to use pharmacy and/or prescription services in the next 12 months. With the average customer spending $4,000 in this category annually, that equals $271,753,920 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $9,876,242 to Spend on Photographers...
That’s 6,291 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 6,291 people who read our publication plan to purchase photography services in the next 12 months. With the average customer spending $1,570 in this category annually, that equals $9,876,242 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
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GVPS Readers Have $83,337,869 to Spend on Physicians...
That’s 86,810 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 86,810 people who read our publication plan to use the services of a physician, doctor and/or pediatrician in the next 12 months. With the average customer spending $960 in this category annually, that equals $83,337,869 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
GVPennySaver.com 1-866-812-8111 47
GVPS Readers Have $1,290,831,120 to Spend on Real Estate...
That’s 11,323 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 11,323 people who read our publication plan to purchase real estate in the next 12 months. With the average customer spending $114,000 in this category annually, that equals $1,290,831,120 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
GVPennySaver.com 1-866-812-8111 48
GVPS Readers Have $21,576,758 to Spend on Tax Services...
That’s 61,648 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 61,648 people who read our publication plan to use the services of a tax advisor in the next 12 months. With the average customer spending $350 in this category annually, that equals $21,576,758 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
GVPennySaver.com 1-866-812-8111 49
GVPS Readers Have $68,313,400 to Spend on TVs and Electronics...
That’s 42,776 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 42,776 people who read our publication plan to purchase televisions and/or electronics in the next 12 months. With the average customer spending $1,597 in this category annually, that equals $68,313,400 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
GVPennySaver.com 1-866-812-8111 50
GVPS Readers Have $544,011,088 to Spend on Used Automobiles...
That’s 28,937 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 28,937 people who read our publication plan to purchase a used automobile in the next 12 months. With the average customer spending $18,800 in this category annually, that equals $544,011,088 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
GVPennySaver.com 1-866-812-8111 51
GVPS Readers Have $261,688,960 to Spend on Vacations and Travel...
That’s 65,422 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 65,422 people who read our publication plan to take vacations and/or travel in the next 12 months. With the average customer spending $4,000 in this category annually, that equals $261,688,960 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
GVPennySaver.com 1-866-812-8111 52
GVPS Readers Have $26,168,896 to Spend on Veterinary Services...
That’s 32,711 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 32,711 people who read our publication plan to use the services of a veterinarian in the next 12 months. With the average customer spending $800 in this category annually, that equals $26,168,896 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
GVPennySaver.com 1-866-812-8111 53
GVPS Readers Have $88,086,014 to Spend on Wedding Supplies...
That’s 8,807 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 8,807 people who read our publication plan to purchase wedding supplies in the next 12 months. With the average customer spending $10,002 in this category annually, that equals $88,086,014 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
GVPennySaver.com 1-866-812-8111 54
GVPS Readers Have $4,529,232 to Spend on Weight Loss...
That’s 7,549 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 7,549 people who read our publication plan to purchase weight loss products and/or services in the next 12 months. With the average customer spending $600 in this category annually, that equals $4,529,232 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
GVPennySaver.com 1-866-812-8111 55
GVPS Readers Have $107,191,824 to Spend on Women’s Apparel...
That’s 89,327 Potential Customers
T
he 2017 GVPS readership survey study from Circulation Verification Council has revealed that 89,327 people who read our publication plan to purchase women’s apparel in the next 12 months. With the average customer spending $1,200 in this category annually, that equals $107,191,824 in potential sales for our advertisers.* That’s real buyers. Buyers you can reach. Genesee Valley Penny Saver is number 1 in New York State for market penetration, readership & advertiser response.* *CVC Audit Survey.
Reaching Your Customers
GVPennySaver.com 1-866-812-8111 56
ABOUT CVC
Circulation Verification Council (CVC) audits over 3,500 publications across North America to measure receivership and readership. A CVC audit is a benchmark of performance and service that guarantees the most accurate, dependable results for circulation verification. CVC gives advertisers a complete and dependable report on the circulation and readership of every publication it audits. Genesee Valley Penny Saver is audited by CVC.
OUR DATA SPEAKS VOLUMES
Reaching Your Customers
AVON OFFICE: Main Office 1471 Route 15 • Avon, NY 14414 (585) 226-8111 • Fax: (585) 226-3395 BATAVIA OFFICE: Sales Office 222 East Main St. • Batavia, NY 14020 (585) 343-3111 • Fax: (585) 343-3353 BROCKPORT OFFICE: Sales Office 15 Main St. • Brockport, NY 14420 (585) 637-5100 • Fax: (585) 637-0111 CANANDAIGUA OFFICE: Sales Office 202 S. Main St. • Canandaigua, NY 14424 (585) 393-1111 • Fax: (585) 393-1823 DANSVILLE OFFICE: Sales Office 134 Main St. • Dansville, NY 14437 (585) 335-8537 • Fax: (585) 335-7781 WEBSTER OFFICE: Sales Office The Shops at Main St. • Webster, NY 14580 (585) 265-3620 • Fax: (585) 265-3882
Genesee Valley Penny Saver has been nationally recognized in the top 1% of audited publications for reach, readership & response. Based on CVC Audit.
GVPennySaver.com 1-866-812-8111