2018 Genesee Valley Penny Saver CVC Audit Report

1

8

51 4 9 620

47289

6 903

OUR DATA SPEAKS VOLUMES

2018

Genesee Valley Penny Saver

AUDIT REPORT

338 South Kirkwood Road, Suite 102 • St. Louis, MO 63122 314-966-7711 • Toll Free: 800-262-6392 • www.cvcaudit.com

Audit Period: October 1, 2016 – September 30, 2017 Audit Period: October 1, 2016 – September 30, 2017

PO Box 340 Avon, NY 14414 (585) 226‐8111 (585) 226‐3390 FAX

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Genesee Valley Penny Saver

EMAIL: steveharrison@gvpennysaver.com www.gvpennysaver.com

1. Audited Media Platforms Print Publication: Website:

Social Media:

E‐Newsletters:

Average Net Circulation:

Average Website Unique Users: Average Facebook Likes:

Average Twitter Followers:

Average E‐Newsletter Subscribers:

153,224 (Print Edition) 10,601 1,870 332 4,686

2. Publication Information Number of Editions: Format / Average Page Count: Circulation Cycle:

Ownership:

Year Established:

Publication Type:

Eleven Magazine / 40 Pages Weekly Genesee Valley Publications Incorporated 1948 Shopper

100% Controlled / 0% Paid / 0% Sponsor Paid Content:

90% Advertising / 10% Editorial Primary Delivery Methods: 37% Carrier Delivery / 51% Mail / 12% Controlled Bulk Annual Mail Subscription Rate: $100.00 Insert Zoning Available: Yes ‐ ZIP Code / County / Route / Zone CVC Member Number: 16‐0906 DMA/MSA/CBSA:

Rochester, NY / Rochester, NY / Rochester, NY Audit Funded By:

Free Community Papers of New York

3. Rate Card and Mechanical Data Rate Card Effective Date: Mechanical Data:

Open Rate:

Insert Open Rate:

Classified Rate:

Deadline Day & Time:

July 1, 2017 Four (4) columns X 11" column depth Full page: 7.667" wide X 11" depth.

Local: $571.60 Full Page ‐ $92.00 1/8th Page

$301.20 Full Page ‐ $53.00 1/8th Page (Dansville) National: $571.60 Full Page ‐ $92.00 1/8th Page

$301.20 Full Page ‐ $53.00 1/8th Page (Dansville) $50.00 per thousand $12.00 for up to 20 words www.cvcaudit.com Tuesday by 4 PM

Additional rates may be available from the publisher.

4. Contact Information

Publisher:

Steve Harrison EMAIL: steveharrison@gvpennysaver.com

Advertising:

Manuel Karam EMAIL: manuel.karam@gvpennysaver.com

Circulation:

Shari Rapone EMAIL: sharirapone@gvpennysaver.com

2

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

5. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0906

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

Friday

(5‐H) (5‐F) (5‐A)

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Carrier Delivery

2. Bulk Delivery / Demand Distribution

3. Mail

4. Requestor Mail

5. Waiting Rooms

6. Hotels

7. Events, Fairs, Festivals and Trade Shows

8. Education

9. Restock & Office Service

Total Average Controlled Distribution

Controlled Returns

TOTAL AVERAGE CONTROLLED CIRCULATION D. Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Room

5. Hotels

6. Education

7. Restock & Office Service

Total Average Paid Distribution

Paid Returns

TOTAL AVERAGE PAID CIRCULATION

E. Sponsored / Voluntary Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Rooms

5. Education

Total Average Sponsored Distribution

Sponsored Returns

TOTAL AVERAGE SPONSORED CIRCULATION

F. Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation

Genesee Valley Penny Saver ‐ Consolidated

Avon, NY

153,224 153,932 154,207

154,207 275

57,002 14,916 78,540 0 0 0 0 0 3,474 153,932 (708) 153,224

0 0 0 0 0 0 0 0 (0) 0

0 0 0 0 0 0 (0) 0

153,932 (708)* 153,224

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

3

5A. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0305

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

Friday

(5‐H) (5‐F) (5‐A)

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Carrier Delivery

2. Bulk Delivery / Demand Distribution

3. Mail

4. Requestor Mail

5. Waiting Rooms

6. Hotels

7. Events, Fairs, Festivals and Trade Shows

8. Education

9. Restock & Office Service

Total Average Controlled Distribution

Controlled Returns

TOTAL AVERAGE CONTROLLED CIRCULATION D. Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Room

5. Hotels

6. Education

7. Restock & Office Service

Total Average Paid Distribution

Paid Returns

TOTAL AVERAGE PAID CIRCULATION

E. Sponsored / Voluntary Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Rooms

5. Education

Total Average Sponsored Distribution

Sponsored Returns

TOTAL AVERAGE SPONSORED CIRCULATION

F. Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation

4

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Batavia Edition

Avon, NY

16,521 16,521 16,546

16,546 25

4,055 498 11,656 0 0 0 0 0 312 16,521 (0) 16,521

0 0 0 0 0 0 0 0 (0) 0

0 0 0 0 0 0 (0) 0

16,521 (0)* 16,521

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

5B. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0304

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

Friday

(5‐H) (5‐F) (5‐A)

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Carrier Delivery

2. Bulk Delivery / Demand Distribution

3. Mail

4. Requestor Mail

5. Waiting Rooms

6. Hotels

7. Events, Fairs, Festivals and Trade Shows

8. Education

9. Restock & Office Service

Total Average Controlled Distribution

Controlled Returns

TOTAL AVERAGE CONTROLLED CIRCULATION D. Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Room

5. Hotels

6. Education

7. Restock & Office Service

Total Average Paid Distribution

Paid Returns

TOTAL AVERAGE PAID CIRCULATION

E. Sponsored / Voluntary Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Rooms

5. Education

Total Average Sponsored Distribution

Sponsored Returns

TOTAL AVERAGE SPONSORED CIRCULATION

F. Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Canandaigua Edition

Avon, NY

15,290 15,301 15,326

15,326 25

5,467 786 8,706 0 0 0 0 0 342 15,301 (11) 15,290

0 0 0 0 0 0 0 0 (0) 0

0 0 0 0 0 0 (0) 0

15,301 (11)* 15,290

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

5

5C. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0551

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

Friday

(5‐H) (5‐F) (5‐A)

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Carrier Delivery

2. Bulk Delivery / Demand Distribution

3. Mail

4. Requestor Mail

5. Waiting Rooms

6. Hotels

7. Events, Fairs, Festivals and Trade Shows

8. Education

9. Restock & Office Service

Total Average Controlled Distribution

Controlled Returns

TOTAL AVERAGE CONTROLLED CIRCULATION D. Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Room

5. Hotels

6. Education

7. Restock & Office Service

Total Average Paid Distribution

Paid Returns

TOTAL AVERAGE PAID CIRCULATION

E. Sponsored / Voluntary Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Rooms

5. Education

Total Average Sponsored Distribution

Sponsored Returns

TOTAL AVERAGE SPONSORED CIRCULATION

F. Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation

6

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Dansville Wayland Edition

Avon, NY

9,297 9,297 9,322

9,322 25

0 373 8,528 0 0 0 0 0 396 9,297 (0) 9,297

0 0 0 0 0 0 0 0 (0) 0

0 0 0 0 0 0 (0) 0

9,297 (0)* 9,297

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

5D. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0302

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

Friday

(5‐H) (5‐F) (5‐A)

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Carrier Delivery

2. Bulk Delivery / Demand Distribution

3. Mail

4. Requestor Mail

5. Waiting Rooms

6. Hotels

7. Events, Fairs, Festivals and Trade Shows

8. Education

9. Restock & Office Service

Total Average Controlled Distribution

Controlled Returns

TOTAL AVERAGE CONTROLLED CIRCULATION D. Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Room

5. Hotels

6. Education

7. Restock & Office Service

Total Average Paid Distribution

Paid Returns

TOTAL AVERAGE PAID CIRCULATION

E. Sponsored / Voluntary Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Rooms

5. Education

Total Average Sponsored Distribution

Sponsored Returns

TOTAL AVERAGE SPONSORED CIRCULATION

F. Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Eastway Edition

Avon, NY

15,421 15,442 15,467

15,467 25

6,851 1,258 6,730 0 0 0 0 0 603 15,442 (21) 15,421

0 0 0 0 0 0 0 0 (0) 0

0 0 0 0 0 0 (0) 0

15,442 (21)* 15,421

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

7

5E. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0303

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

Friday

(5‐H) (5‐F) (5‐A)

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Carrier Delivery

2. Bulk Delivery / Demand Distribution

3. Mail

4. Requestor Mail

5. Waiting Rooms

6. Hotels

7. Events, Fairs, Festivals and Trade Shows

8. Education

9. Restock & Office Service

Total Average Controlled Distribution

Controlled Returns

TOTAL AVERAGE CONTROLLED CIRCULATION D. Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Room

5. Hotels

6. Education

7. Restock & Office Service

Total Average Paid Distribution

Paid Returns

TOTAL AVERAGE PAID CIRCULATION

E. Sponsored / Voluntary Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Rooms

5. Education

Total Average Sponsored Distribution

Sponsored Returns

TOTAL AVERAGE SPONSORED CIRCULATION

F. Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation

8

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Fairport ‐ Perimton Edition

Avon, NY

16,020 16,088 16,113

16,113 25

0 371 15,464 0 0 0 0 0 253 16,088 (68) 16,020

0 0 0 0 0 0 0 0 (0) 0

0 0 0 0 0 0 (0) 0

16,088 (68)* 16,020

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

5F. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0007

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

Friday

(5‐H) (5‐F) (5‐A)

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Carrier Delivery

2. Bulk Delivery / Demand Distribution

3. Mail

4. Requestor Mail

5. Waiting Rooms

6. Hotels

7. Events, Fairs, Festivals and Trade Shows

8. Education

9. Restock & Office Service

Total Average Controlled Distribution

Controlled Returns

TOTAL AVERAGE CONTROLLED CIRCULATION D. Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Room

5. Hotels

6. Education

7. Restock & Office Service

Total Average Paid Distribution

Paid Returns

TOTAL AVERAGE PAID CIRCULATION

E. Sponsored / Voluntary Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Rooms

5. Education

Total Average Sponsored Distribution

Sponsored Returns

TOTAL AVERAGE SPONSORED CIRCULATION

F. Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Livingston Edition

Avon, NY

12,945 12,989 13,014

13,014 25

9,978 2,597 0 0 0 0 0 0 414 12,989 (44) 12,945

0 0 0 0 0 0 0 0 (0) 0

0 0 0 0 0 0 (0) 0

12,989 (44)* 12,945

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

9

5G. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0299

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

Friday

(5‐H) (5‐F) (5‐A)

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Carrier Delivery

2. Bulk Delivery / Demand Distribution

3. Mail

4. Requestor Mail

5. Waiting Rooms

6. Hotels

7. Events, Fairs, Festivals and Trade Shows

8. Education

9. Restock & Office Service

Total Average Controlled Distribution

Controlled Returns

TOTAL AVERAGE CONTROLLED CIRCULATION D. Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Room

5. Hotels

6. Education

7. Restock & Office Service

Total Average Paid Distribution

Paid Returns

TOTAL AVERAGE PAID CIRCULATION

E. Sponsored / Voluntary Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Rooms

5. Education

Total Average Sponsored Distribution

Sponsored Returns

TOTAL AVERAGE SPONSORED CIRCULATION

F. Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Oatka Edition

Avon, NY

11,386 11,386 11,411

11,411 25

9,721 1,416 0 0 0 0 0 0 249 11,386 (0) 11,386

0 0 0 0 0 0 0 0 (0) 0

0 0 0 0 0 0 (0) 0

11,386 (0)* 11,386

10 PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

5H. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0301

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

Friday

(5‐H) (5‐F) (5‐A)

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Carrier Delivery

2. Bulk Delivery / Demand Distribution

3. Mail

4. Requestor Mail

5. Waiting Rooms

6. Hotels

7. Events, Fairs, Festivals and Trade Shows

8. Education

9. Restock & Office Service

Total Average Controlled Distribution

Controlled Returns

TOTAL AVERAGE CONTROLLED CIRCULATION D. Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Room

5. Hotels

6. Education

7. Restock & Office Service

Total Average Paid Distribution

Paid Returns

TOTAL AVERAGE PAID CIRCULATION

E. Sponsored / Voluntary Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Rooms

5. Education

Total Average Sponsored Distribution

Sponsored Returns

TOTAL AVERAGE SPONSORED CIRCULATION

F. Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Pittsford / E Rochester Edition

Avon, NY

11,659 11,807 11,832

11,832 25

0 1,352 10,218 0 0 0 0 0 237 11,807 (148) 11,659

0 0 0 0 0 0 0 0 (0) 0

0 0 0 0 0 0 (0) 0

11,807 (148)* 11,659

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

11

5I. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0300

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

Friday

(5‐H) (5‐F) (5‐A)

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Carrier Delivery

2. Bulk Delivery / Demand Distribution

3. Mail

4. Requestor Mail

5. Waiting Rooms

6. Hotels

7. Events, Fairs, Festivals and Trade Shows

8. Education

9. Restock & Office Service

Total Average Controlled Distribution

Controlled Returns

TOTAL AVERAGE CONTROLLED CIRCULATION D. Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Room

5. Hotels

6. Education

7. Restock & Office Service

Total Average Paid Distribution

Paid Returns

TOTAL AVERAGE PAID CIRCULATION

E. Sponsored / Voluntary Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Rooms

5. Education

Total Average Sponsored Distribution

Sponsored Returns

TOTAL AVERAGE SPONSORED CIRCULATION

F. Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Rush / Henrietta Edition

Avon, NY

14,756 14,757 14,782

14,782 25

11,275 1,238 2,043 0 0 0 0 0 201 14,757 (1) 14,756

0 0 0 0 0 0 0 0 (0) 0

0 0 0 0 0 0 (0) 0

14,757 (1)* 14,756

12 PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

5J. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 16‐0041

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

Friday

(5‐H) (5‐F) (5‐A)

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Carrier Delivery

2. Bulk Delivery / Demand Distribution

3. Mail

4. Requestor Mail

5. Waiting Rooms

6. Hotels

7. Events, Fairs, Festivals and Trade Shows

8. Education

9. Restock & Office Service

Total Average Controlled Distribution

Controlled Returns

TOTAL AVERAGE CONTROLLED CIRCULATION D. Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Room

5. Hotels

6. Education

7. Restock & Office Service

Total Average Paid Distribution

Paid Returns

TOTAL AVERAGE PAID CIRCULATION

E. Sponsored / Voluntary Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Rooms

5. Education

Total Average Sponsored Distribution

Sponsored Returns

TOTAL AVERAGE SPONSORED CIRCULATION

F. Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Tri‐County Edition

Avon, NY

13,735 14,052 14,077

14,077 25

9,655 2,588 1,637 0 0 0 0 0 172 14,052 (317) 13,735

0 0 0 0 0 0 0 0 (0) 0

0 0 0 0 0 0 (0) 0

14,052 (317)* 13,735

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

13

5K. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 13‐0010

Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run

Friday

(5‐H) (5‐F) (5‐A)

Audit Period Detail A. Average Net Press Run

B. Office / File

C. Controlled Distribution

1. Carrier Delivery

2. Bulk Delivery / Demand Distribution

3. Mail

4. Requestor Mail

5. Waiting Rooms

6. Hotels

7. Events, Fairs, Festivals and Trade Shows

8. Education

9. Restock & Office Service

Total Average Controlled Distribution

Controlled Returns

TOTAL AVERAGE CONTROLLED CIRCULATION D. Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Room

5. Hotels

6. Education

7. Restock & Office Service

Total Average Paid Distribution

Paid Returns

TOTAL AVERAGE PAID CIRCULATION

E. Sponsored / Voluntary Paid Distribution

1. Carrier Delivery

2. Single Copy

3. Mail

4. Waiting Rooms

5. Education

Total Average Sponsored Distribution

Sponsored Returns

TOTAL AVERAGE SPONSORED CIRCULATION

F. Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Webster ‐ Penfield ‐ Ontario Edition

Avon, NY

16,194 16,292 16,317

16,317 25

0 2,439 13,558 0 0 0 0 0 295 16,292 (98) 16,194

0 0 0 0 0 0 0 0 (0) 0

0 0 0 0 0 0 (0) 0

16,292 (98)* 16,194

14 PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

Explanatory – Print

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: Average net circulation based on quarterly averages for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). See audit period detail (H).

AVERAGE GROSS DISTRIBUTION: Average gross distribution based on quarterly averages for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). See audit period detail (F).

NET PRESS RUN: Average net press run based on quarterly averages during the audit period indicated. The net press run average does not include press waste, or start‐up copies. See audit period detail (A).

AUDIT PERIOD DETAIL

A. 1. NET PRESS RUN: Average net press run based on quarterly averages during the audit period indicated. The net press run average does not include press waste, or start‐up copies.

B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution.

C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge.

1. CARRIER DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐ family residences, and/or businesses.

2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5G returns.

3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences, and/or businesses, and/or post office boxes.

4. REQUESTOR MAIL: Editions delivered on a requestor basis by United States Postal Service mail to single family residences, and/or multi‐family residences, and/or businesses, and/or post office boxes. Qualified requestor circulation and other mail permit qualifications are audited by the United States Postal Service and not determined by CVC. 5. CONTROLLED WAITING ROOMS: Editions delivered to the waiting areas of local business and office buildings, including, but not limited to salons, medical and professional offices.

6. CONTROLLED HOTELS: Editions distributed to area hotels and available to individual readers. Subject to paragraph 5G returns.

7. EVENTS, FAIRS, FESTIVALS and TRADE SHOWS: Editions distributed to attendees and members of conventions, local fairs, festivals, trade shows and available to individual readers. Subject to paragraph 5G returns.

8. CONTROLLED EDUCATION: Editions distributed to area schools or educational institutions and available to individual readers. Subject to paragraph 5G returns.

9. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5G returns.

CONTROLLED RETURNS: Edition distributed in the controlled distribution category, returned to the publisher unclaimed during the edition cycle *(See paragraph 11 for CVC return/unclaimed confirmation.) Publications with greater than 25% returnable source distribution must report returns or unclaimed copies to qualify for net circulation reporting.

D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers.

1. CARRIER DELIVERY: See C1 for explanation of carrier home delivery. See paragraph 12 for paid reporting analysis.

2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers.

Subject to paragraph 5G returns. See paragraph 12 for paid reporting analysis.

3. MAIL: See C3 for explanation of mail distribution. See paragraph 12 for paid reporting analysis.

4. PAID WAITING ROOMS: See C5 for explanation of waiting room distribution.

5. PAID HOTELS: See C6 for explanation of hotel distribution.

6. PAID EDUCATION: See C8 for explanation of educational copy distribution.

7. RESTOCK / OFFICE SERVICE: See C9 for explanation of restock and office distribution.

PAID RETURNS: See section C: controlled returns for explanation of returns reporting. *(See paragraph 11 for CVC return/unclaimed confirmation.)

E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange or voluntary reader payment system.

1. CARRIER DELIVERY: See C1 for explanation of carrier home delivery.

2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a sponsored or voluntary pay basis. Subject to paragraph 5G returns.

3. MAIL: See C3 for explanation of mail distribution.

4. SPONSORED WAITING ROOMS: See C5 for explanation of waiting room distribution.

5. SPONSORED EDUCATION: See C8 for explanation of educational copy distribution.

6. RESTOCK / OFFICE SERVICE: See C9 for explanation of restock and office distribution.

SPONSORED RETURNS: See section C: controlled returns for explanation of returns reporting *(See paragraph 11 for CVC return/unclaimed confirmation.)

F. AVERAGE GROSS DISTRIBUTION: Average gross distribution based on quarterly averages for the audit period indicated. Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C).

G. TOTAL UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle. *(See paragraph 11 for CVC return/unclaimed confirmation.)

H. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G).

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

15

6A. Audited Average Website Reporting ‐ www.gvpennysaver.com

Website Unique Users Website Sessions Percent of New Users Website Page Views Pages Per Visit Average Time Spent on Website Bounce Rate

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

Monthly Audit Period Average 10,601 14,023 66.83% 57,882 4.17 00:03:01 46.33%

Explanatory – Website

PARAGRAPH SIX (A) UNIQUE USERS: A unique user to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique users. Please see CVC Rules & Regulations for further information.

SESSIONS: The total number of sessions, expressed as a monthly average, to a publication’s website regardless of unique status, as expressed above.

PERCENT NEW USERS: The percentage of users that have visited the publication’s website for the first time through the course of the month and are considered unique and are differentiated from multiple returning users.

PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser.

PAGES PER VISIT: The average number of page views per session, expressed as a monthly average.

AVG. TIME SPENT: The average amount of time spent on a website during a single visit, expressed in hours, minutes and seconds.

BOUNCE RATE: Bounce rate reports the percentage of visits that view only one page before exiting a site. This number is presented as a monthly average.

6B. Audited Online/Digital Edition Reporting

Digital Edition Subscribers Unique Digital Edition Users Digital Edition Page Views

Monthly Audit Period Average 149 Not Reported 2,672

Explanatory – Digital Edition

PARAGRAPH SIX (B) DIGITAL EDITION: Subscribers to a digital edition version of the publication. Subscriptions, unless expressed here, may be part of a print subscription package or a stand‐alone digital subscription. Please see CVC Rules & Regulations for further information.

UNIQUE DIGITAL EDITION USERS (WEB): Unique users to a digital edition publication where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser with the defined cycle. A unique user counts once within the timescale. A user can make multiple visits. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information.

DIGITAL EDITION PAGE VIEWS (WEB): Requests for files whose types are defined as pages; transmittals of full pages contained within the digital edition publication to the user’s browser. Several page views are expected to be logged per Visit/Session.

6C. Text Media ‐ Not Reported 6D. Social Media

Social Media Source Facebook ‐ www.facebook.com/gvpennysaver Twitter ‐ @gvps

Media Usage 1,870 Likes 332 Followers

Explanatory – Social Media

PARAGRAPH SIX (D) FACEBOOK LIKES: The average number of likes as expressed by followers of the Facebook page. Information sourced at regular intervals from the publications page on Facebook.com or third party measurement sources.

TWITTER FOLLOWERS: The average number of followers as expressed by members of the Twitter community. Information sourced at regular intervals from the publications page on Twitter.com or third party measurement sources.

16 PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

6E. Email Media

Media Type Non‐Subscriber Email Opt‐In Database

Database Recipients 4,686

Explanatory – Email Media, E‐Newsletters & E‐Blasts

PARAGRAPH SIX (E) NON‐SUBSCRIBER EMAIL OPT‐IN DATABASE: Subscribers who have provided email contact data to receive newsletters, special content, special offers, coupons or redemption codes for use within a specified period of time, and are sourced through third party efforts such as trade shows, opt‐in email newsletters or surveys.

6F. Video & Podcast Media ‐ Not Reported 7. Average Print Circulation History

YEAR

AUDIT SOURCE

01/01/17‐12/31/17 01/01/16‐12/31/16 01/01/15‐12/31/15 01/01/14‐12/31/14 01/01/13‐12/31/13 01/01/12‐12/31/12 01/01/11‐12/31/11 01/01/10‐12/31/10 01/01/09‐12/31/09 10/01/01‐12/31/08

CVC CVC CVC CVC CVC CVC CVC CVC CVC Prior CVC

Q1

153,211 154,046 160,521 173,930 184,942 170,476 172,477 176,370 175,927 ‐

Q2

156,505 153,828 160,541 168,572 180,251 175,892 171,697 177,936 175,718 ‐

Q3

Q4

144,237 154,626 159,422 166,735 185,459 179,562 172,436 176,862 172,940 ‐

‐ 153,931 155,774 161,406 184,229 184,700 156,671 176,482 170,968 ‐

8A. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Batavia Edition

ZIP CODE

CITY / AREA

14005 14013 14020 14036 14040 14054 14058 14125 14623 TOTAL

Alexander Basom

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

Genesee

NY

Genesee

NY

461 290 0 1,621 473 450 270 608 0 4,173

112 60 155 30 30 0 30 50 40 507

0 0 10,653 0 0 0 428 728 0 11,809

0 0 0 0 0 0 0 0 0 0

573 350 10,808 1,651 503 450 728 1,386 40 16,489

Batavia

Genesee

NY

Corfu

Genesee

NY

Darien Center

Genesee

NY

East Bethany

Genesee

NY

Elba

Genesee

NY

Oakfield

Genesee

NY

Rochester

Monroe

NY

8B. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Canandaigua Edition

ZIP CODE

CITY / AREA

14424 14466 14471 14507 14512 14544 14873 TOTAL

Canandaigua Hemlock

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

Ontario

NY

Livingston

NY

4,428 320 749 0 0 0 0 5,497

325 20 351 0 150 50 30 926

6,202 0 0 658 2,040 0 0 8,900

0 0 0 0 0 0 0 0

10,955 340 1,100 658 2,190 50 30 15,323

Honeoye

Ontario

NY

Middlesex

Yates

NY

Naples

Ontario

NY

Rushville

Yates

NY

Prattsburgh

Steuben

NY

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

17

8C. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Dansville Wayland Edition

ZIP CODE

CITY / AREA

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

14437 14529 14560 14572 14623 14808 14826 TOTAL

Dansville

Livingston

NY

Perkinsville

Steuben

NY

Springwater

Livingston

NY

Wayland

Steuben

NY

Rochester

Monroe

NY

Atlanta

Steuben

NY

Cohocton

Steuben

NY

0 0 0 0 0 0 0 0

180 0 0 170 30 0 0 380

4,189 68 967 2,352 0 270 837 8,683

0 0 0 0 0 0 0 0

4,369 68 967 2,522 30 270 837 9,063

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

8D. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Eastway Edition

ZIP CODE

CITY / AREA

14425 14443 14453 14469 14472 14475 14504 14506 14548 14564 14585 TOTAL

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

2,233 180 81 596 740 90 0 1,355 0 1,608 190 7,073

453 0 29 199 290 0 0 35 0 70 230 1,306

200 0 0 0 0 0 820 0 1,707 4,259 0 6,986

0 0 0 0 0 0 0 0 0 0 0 0

2,886 180 110 795 1,030 90 820 1,390 1,707 5,937 420 15,365

Farmington

Ontario

NY

East Bloomfield

Ontario

NY

Fishers

Ontario

NY NY

Holcomb

Ontario

Honeoye Falls

Monroe

NY

Ionia

Ontario

NY

Manchester

Ontario

NY

Mendon

Monroe

NY

Shortsville

Ontario

NY

Victor

Ontario

NY

West Bloomfield

Ontario

NY

8E. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Fairport ‐ Perimton Edition

ZIP CODE

CITY / AREA

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

14450 TOTAL

Fairport

Monroe

NY

0 0

380 380

15,747 15,747

0 0

16,127 16,127

8F. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Livingston Edition

ZIP CODE

14414 14435 14454 14462 14466 14480 14481 14485 14487 14488 14533

CITY / AREA

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

2,474 480 1,692 432 624 112 464 1,129 1,588 159 22

448 68 918 64 64 96 320 196 308 0 64

0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0

2,922 548 2,610 496 688 208 784 1,325 1,896 159 86

Avon

Livingston

NY

Conesus

Livingston

NY NY

Geneseo

Livingston

Groveland

Livingston

NY

Hemlock

Livingston

NY NY

Lakeville

Livingston

Leicester

Livingston

NY

Lima

Livingston

NY NY

Livonia

Livingston

Livonia Center

Livingston

NY

Piffard

Livingston

NY

18 PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

8F. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Livingston Edition (continued)

ZIP CODE

CITY / AREA

14539 14558 14592 TOTAL

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

132 85 687 10,080

0 0 61 2,607

0 0 0 0

0 0 0 0

132 85 748 12,687

Retsof

Livingston

NY

South Lima

Livingston

NY

York

Livingston

NY

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

8G. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Oatka Edition

ZIP CODE

CITY / AREA

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

14143 14416 14422 14423 14428 14431 14482 14511 14514 14525 14546 14557 14623 TOTAL

Stafford

Genesee

NY

Bergen

Genesee

NY

530 685 155 1,309 1,961 60 2,403 285 0 1,024 1,180 210 0 9,802

40 180 20 146 166 60 504 0 50 121 65 30 40 1,422

0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0

570 865 175 1,455 2,127 120 2,907 285 50 1,145 1,245 240 40 11,224

Byron

Genesee

NY

Caledonia

Livingston

NY

Churchville

Monroe

NY

Clifton

Monroe

NY

Le Roy

Genesee

NY

Mumford

Monroe

NY

North Chili

Monroe

NY

Pavilion

Genesee

NY

Scottsville

Monroe

NY

South Byron

Genesee

NY

Rochester

Monroe

NY

8H. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Pittsford / E Rochester Edition

ZIP CODE

CITY / AREA

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

14445 14534 TOTAL

East Rochester

Monroe

NY

Pittsford

Monroe

NY

0 0 0

100 1,250 1,350

3,795 6,618 10,413

0 0 0

3,895 7,868 11,763

8I. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Rush / Henrietta Edition

ZIP CODE

CITY / AREA

14467 14543 14586 14623 14624 TOTAL

Henrietta Rush West Henrietta

Monroe

NY

Rochester

Monroe

NY

Rochester

Monroe

NY

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

Monroe

NY

Monroe

NY

2,240 1,245 2,937 5,361 0 11,783

316 0 95 890 60 1,361

0 0 0 2,121 0 2,121

0 0 0 0 0 0

2,556 1,245 3,032 8,372 60 15,265

8J. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Tri‐County Edition

ZIP CODE

14411 14420

CITY / AREA

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

Albion

Orleans

NY

Brockport

Monroe

NY

0 3,806

140 920

0 1,635

0 0

140 6,361

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

19

8J. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Tri‐County Edition (continued)

ZIP CODE

CITY / AREA

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

14464 14468 14470 14476 14559 TOTAL

Hamlin

Monroe

NY

Hilton

Monroe

NY

2,435 0 2,375 885 0 9,501

550 185 250 0 460 2,505

0 0 0 0 0 1,635

0 0 0 0 0 0

2,985 185 2,625 885 460 13,641

Holley

Orleans

NY

Kendall

Orleans

NY

Spencerport

Monroe

NY

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

8K. Distribution by Zip Code (9/29/2017 Edition) Friday ‐ Webster ‐ Penfield ‐ Ontario Edition

ZIP CODE

CITY / AREA

14519 14526 14568 14580 TOTAL

COUNTY

STATE

CARRIER DELIVERY

CONTROLLED BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

0 0 0 0 0

200 995 115 1,102 2,412

0 0 0 11,441 11,441

0 0 0 331 331

200 995 115 12,874 14,184

Ontario

Wayne

NY

Penfield

Monroe

NY

Walworth

Wayne

NY

Webster

Monroe

NY

9A. Distribution by County (9/29/2017 Edition) Friday ‐ Batavia Edition

COUNTY

CITY / AREA

STATE

Genesee

NY

4,173

Monroe

Alexander Basom Batavia Corfu Darien Center East Bethany Elba Oakfield Rochester

NY

TOTAL

0 4,173

CARRIER CONTROLLED DELIVERY BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

467

11,809

0

16,449

40 507

0 11,809

0 0

40 16,489

9B. Distribution by County (9/29/2017 Edition) Friday ‐ Canandaigua Edition

COUNTY

CITY / AREA

STATE

Livingston

Hemlock

NY

Ontario

Canandaigua Honeoye Naples Prattsburgh

NY

Steuben Yates

Middlesex Rushville

TOTAL

NY NY

CARRIER CONTROLLED DELIVERY BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

320 5,177

20 826

0 8,242

0 0

340 14,245

0 0

30 50

0 658

0 0

30 708

5,497

926

8,900

0

15,323

www.cvcaudit.com

20 PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

9C. Distribution by County (9/29/2017 Edition) Friday ‐ Dansville Wayland Edition

COUNTY

CITY / AREA

STATE

Livingston

Dansville Springwater Rochester

NY

0

NY

Atlanta Cohocton Perkinsville Wayland

NY

Monroe Steuben

TOTAL

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

CARRIER CONTROLLED DELIVERY BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

180

5,156

0

5,336

0 0

30 170

0 3,527

0 0

30 3,697

0

380

8,683

0

9,063

9D. Distribution by County (9/29/2017 Edition) Friday ‐ Eastway Edition

COUNTY

CITY / AREA

STATE

Monroe

Honeoye Falls Mendon East Bloomfield Farmington Fishers Holcomb Ionia Manchester Shortsville Victor West Bloomfield

NY

2,095

NY

Ontario

TOTAL

CARRIER CONTROLLED DELIVERY BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

325

0

0

2,420

4,978

981

6,986

0

12,945

7,073

1,306

6,986

0

15,365

9E. Distribution by County (9/29/2017 Edition) Friday ‐ Fairport ‐ Perimton Edition

COUNTY

CITY / AREA

STATE

Monroe

Fairport

NY

TOTAL

CARRIER CONTROLLED DELIVERY BULK / SINGLE COPY

0 0

380 380

MAIL

OFFICE / RESTOCK

TOTAL

15,747 15,747

0 0

16,127 16,127

9F. Distribution by County (9/29/2017 Edition) Friday ‐ Livingston Edition

COUNTY

CITY / AREA

STATE

Livingston

Avon Conesus Geneseo Groveland Hemlock Lakeville Leicester Lima Livonia Livonia Center Piffard Retsof South Lima York

NY

TOTAL

CARRIER CONTROLLED DELIVERY BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

10,080

2,607

0

0

12,687

10,080

2,607

0

0

12,687

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

21

9G. Distribution by County (9/29/2017 Edition) Friday ‐ Oatka Edition

COUNTY

CITY / AREA

STATE

Genesee

Bergen Byron Le Roy Pavilion South Byron Stafford Caledonia

NY

5,007

NY

Churchville Clifton Mumford North Chili Rochester Scottsville

NY

Livingston Monroe

TOTAL

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

CARRIER CONTROLLED DELIVERY BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

895

0

0

5,902

1,309 3,486

146 381

0 0

0 0

1,455 3,867

9,802

1,422

0

0

11,224

9H. Distribution by County (9/29/2017 Edition) Friday ‐ Pittsford / E Rochester Edition

COUNTY

CITY / AREA

STATE

Monroe

East Rochester Pittsford

NY

TOTAL

CARRIER CONTROLLED DELIVERY BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

0

1,350

10,413

0

11,763

0

1,350

10,413

0

11,763

9I. Distribution by County (9/29/2017 Edition) Friday ‐ Rush / Henrietta Edition

COUNTY

CITY / AREA

STATE

Monroe

Henrietta Rochester Rush West Henrietta

NY

TOTAL

CARRIER CONTROLLED DELIVERY BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

11,783

1,361

2,121

0

15,265

11,783

1,361

2,121

0

15,265

9J. Distribution by County (9/29/2017 Edition) Friday ‐ Tri‐County Edition

COUNTY

CITY / AREA

STATE

Monroe

Brockport Hamlin Hilton Spencerport Albion Holley Kendall

NY

6,241

NY

Orleans TOTAL

CARRIER CONTROLLED DELIVERY BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

2,115

1,635

0

9,991

3,260

390

0

0

3,650

9,501

2,505

1,635

0

13,641

9K. Distribution by County (9/29/2017 Edition) Friday ‐ Webster ‐ Penfield ‐ Ontario Edition

CITY / AREA

STATE

Monroe

Penfield Webster Ontario Walworth

NY

0

NY

Wayne TOTAL

COUNTY

CARRIER CONTROLLED DELIVERY BULK / SINGLE COPY

MAIL

OFFICE / RESTOCK

TOTAL

2,097

11,441

331

13,869

0

315

0

0

315

0

2,412

11,441

331

14,184

22 PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

8

51 4 9 620

47289

OUR DATA SPEAKS VOLUMES 1 6 903

10. Verification of Distribution – Mail and Carrier Delivery Distribution

Genesee Valley Penny Saver reported an average mail distribution of 78,540 during the audit period. Mail distribution is verified through the review of mail statements and/or additional publisher support documents. Genesee Valley Penny Saver reported an average carrier delivery distribution of 57,002 during the audit period. Carrier delivery is verified through the review of carrier statements and/or additional publisher support documents. The Circulation Verification Council performed a delivery & readership verification in the primary market areas indicated in paragraph nine. Delivery verification is performed using multi‐source methodologies considered necessary under the circumstances of the audit. Delivery verification can include, but is not limited to, residential and cell phone interviews, online surveys, email surveys, USPS surveys, in‐person interviews and/or social media surveys. Delivery verification source data can include, but is not limited to, residential phone listings, cell phone exchanges, delivery lists, opt‐in email databases, online, and/or social media databases. The purpose of the verification is to substantiate receipt of the publication, and further identify individuals who read or look through the publication.

CVC review indicates that a sufficient number of individuals reported that they receive the (appropriate Genesee Valley Penny Saver edition) on a regular basis to substantiate the publisher’s distribution claims. CVC verification confirms that 850 of 863 individuals or 98.5% report they receive the (appropriate Genesee Valley Penny Saver edition) on a regular basis.

CVC verification confirms that 682 of 850 or 80.2% report they regularly read or look through the (appropriate Genesee Valley Penny Saver edition). *Households reporting stop delivery requests were excluded from the survey.

The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/‐4%.

11. Verification of Distribution – Controlled Bulk / Demand Distribution / Single Copy The Circulation Verification Council performed delivery verification in the primary market areas indicated in paragraph nine. Delivery verification can include, but is not limited to, on‐site verification, business and cell phone verification, online, email, and/or social media contact.

Delivery verification source data can include, but is not limited to, business and cell phone listings, delivery lists, opt‐in email, online, and/or social media databases. Circulation Verification Council performed the delivery verification from locations chosen randomly from the publication’s delivery list(s). The purpose was to verify whether the distribution and return quantities reported by the publisher are reasonable and accurate.

CVC verification substantiates Genesee Valley Penny Saver’s claim of 708 returnable source distributed editions returned to the publisher unclaimed after the edition cycle.

12. Paid Reporting Analysis – Not Applicable

www.cvcaudit.com

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

23

13. Council Audit Statement

Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, technology, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Regulations. In our opinion, this report fairly and accurately represents the publication's printing, distribution, circulation, and technology reporting, if applicable, for the period indicated. The publication has sworn that the information presented for this audit reporting is accurate and supplied CVC with general business records substantiating the information under audit review. This report is released subject to the provisions of the CVC Rules & Regulations which are hereby incorporated by reference. CVC Rules & Regulations may be amended from time to time without notice at the sole discretion of CVC. In no event shall CVC be liable for indirect, incidental, consequential, special, or punitive damages, or damages for lost profits, lost income, or lost savings arising by negligence, intended conduct, breach of contract, or otherwise. CVC reports and data are released for the sole use of advertising purchase evaluations and any use for valuations or determination of value is strictly prohibited.

CVC reports may not be used for USPS requestor or other permit qualifications. This report is subject to copyright laws and may only be reproduced by the publisher.

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www.cvcaudit.com

The current status of this report expires September 30, 2019.

If this report is presented after September 30, 2019, please call the toll-free number listed below.

The current status of this report expires September 30, 2019.

If this report is presented after September 30, 2019 please call the toll‐free number listed below.

24 PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

Genesee Valley Penny Saver Avon, NY - 16-0906

Supplemental Readership Study The Circulation Verification Council surveyed Genesee Valley Penny Saver readers in the primary market areas indicated in publication’s CVC audit report.

The purpose was to identify the number of individuals who indicate they have read at least two of the last four issues of the publication, and gather study information solely for advertising purchase evaluations.

Market statistics estimates appearing in CVC reports, when available, are obtained from EASI Software. CVC study sources can include, but are not limited to, residential and cell phone surveys, online surveys, email surveys, and/or social media surveys.

Study source data can include, but are not limited to, residential phone listings, cell phone exchanges, publisher delivery lists, opt-in email, online and/or social media databases. Residential and cell phone survey populations consist of adults age 18 and over, living in households within the survey area. Within this area, each individual had a known (or “non-zero”) probability of being selected for the random sample. Surveys were conducted solely with predesignated respondents and no substitutions were permitted. Initial survey attempts were spread evenly across all survey days (i.e., Tuesday through Saturday).

A minimum of 250 completed surveys, or 2.5% of net circulation for publications under 10,000 circulation is required with no more than one survey per household. Survey Procedures: To ensure the highest degree of comparability and to facilitate the survey process, a standard, consistent, specified list of questions was asked. Surveys were conducted over a minimum period of three weeks to minimize the impact of weather and/or special circumstances. Every effort was made to ensure that surveys were assigned randomly by day and that an approximately equal number of surveys were completed on each survey day. Where appropriate, data was balanced and/or

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weighted by ZIP code using up-to-date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population.

Non-responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre-designated respondents. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful survey; and to the extent feasible, contact attempts were scheduled on a random basis.

During the survey process, no questions were asked prior to the readership question, with the exception of a qualifying question designed to determine the ZIP code of the individual; and a general warm-up call explanation designed to put the respondent at ease. Warm-up questions did not include any reference to a publication itself or the nature of the study information. The study followed recommended guidelines developed in part from established media

usage and evaluation guidelines. Survey totals may not equal 100% due to rounding.

The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/4% at the 95% confidence level. 728 Survey respondents were interviewed during the verification of carrier delivery and mail distribution. Two (2) Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.

63 Survey respondents responded to a geocoded outbound email verification. This publication did not participate in the CVC online research program.

Average estimated readers per edition during the audit period: 1.7* *Readership estimates compiled from 2017 CVC circulation & readership study data.

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

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OUR DATA SPEAKS VOLUMES 1 6 903 1. The (appropriate Genesee Valley Penny Saver edition) is distributed regularly in your area. Do you regularly read or look through the (appropriate Genesee Valley Penny Saver edition)?

YES 769 Survey Respondents

2. Do you frequently purchase products or services from ads seen in the (appropriate Genesee Valley Penny Saver edition)?

YES

NO

610 79.3% 159

20.7%

3. How long do you keep the (appropriate Genesee Valley Penny Saver edition) before discarding it?

39%

1-2 Days

41%

3-4 Days

04%

5-6 Days

16%

1 Week or More

4. Reader Gender (Voice Recognition - Gender Bias Rotation)

Reader Demographics

Market Demographics

41%

49%

Male Readers

59%

51%

Female Readers

5. What range best describes your age.

Reader Demographics

Market Demographics

01%

06%

18 - 20

03%

08%

21 - 24

10%

13%

25 - 34

21%

15%

35 - 44

24%

21%

45 - 54

23%

18%

55 - 64

15%

11%

65 - 74

02%

06%

75 - 84

01%

03%

85 years or older

6. What range best describes your combined annual household income for last year?

Reader Demographics

Market Demographics

00%

08%

Under $15,000

01%

08%

$15,000 - $24,999

05%

09%

$25,000 - $34,999

17%

12%

$35,000 - $49,999

24%

19%

$50,000 - $74,999

20%

16%

$75,000 - $99,999

13%

11%

$100,000 - $124,999

09%

07%

$125,000 - $149,999

05%

06%

$150,000 - $199,999

06%

05%

Over $200,000

26 PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

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OUR DATA SPEAKS VOLUMES 1 6 903 7. What is the highest level of education you have obtained?

Reader Demographics

Market Demographics

01%

07%

Some High School or Less

24%

26%

Graduated High School

31%

31%

Some College

30%

21%

Graduated College

13%

12%

Completed Master’s Degree

02%

02%

Completed Profess. Degree

00%

01%

Completed Doctorate

8. Which of the following products or services, if any, do you plan to purchase during the next twelve months? (% = Positive respondents) 13% New Automobile, Truck or SUV 19% Used Automobile, Truck or SUV 17% Antiques or Auctions 48% Furniture or Home Furnishings 21% Major Home Appliance 22% Computers, Tablets or Laptops 35% Home Improvements or Home Improvement Supplies 33% Television or Electronics 15% Carpet or Flooring 52% Automobile Accessories (tires, brakes or service) 31% Lawn & Garden Supplies 27% Florist or Gift Shops 25% Home Heating & Air Conditioning (service, new equipment) 60% Vacations or Travel 11% Real Estate 63% Men’s Apparel 76% Women’s Apparel 38% Children’s Apparel 01% Boats or Personal Watercraft 24% Art & Crafts Supplies 12% Childcare 16% Education or Classes 04% Attorney 24% Veterinarian 13% Chiropractor 24% Financial Planner (Retirement, Investing)

56% 33% 32%

14% 28% 35%

50% 24%

77% 18% 06% 26% 05% 63% 28%

Tax Advisor or Tax Services Health Club or Exercise Class Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) Weight Loss Lawn Care Service (Maintenance & Landscaping) Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) Pharmacist or Prescription Service Cell Phone or Smart Phone (New Service or Update Service) Dining & Entertainment Jewelry Wedding Supplies Athletic & Sports Equipment Motorcycles / ATV’s Medical / Physicians Pet Supplies

Over 246,000 Readers Each Week PRST STD ECRWSS US POSTAG Genesee Valle E PAID y Publications Postal Custom er

Make tracks

gvpennys over to aver.com and vote for your favorite Pet

of the Year !

The Canand

aigua-Naples

Edition

(585) 393-11

11 • (866) 812

-8111

January 5, 20

18

Large sele ction of carpet rem nants, area rugs, cart ons of this & cartons of that.

Locally Owned

Hours: Mo

n.-Wed., 10:

00-5:30; Th

urs., 10:00-

8:00; Fri., 10:

00-6:00; Sat

and Operated

., 10:00-4:0

Since 1976

0; Closed Su

nday

PO Box 31523 • St. Louis, MO 63122 • 314-966-7711 • Fax: 314-822-0666 • Toll Free: 1-800-262-6392 • www.cvcaudit.com

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6 903

OUR DATA SPEAKS VOLUMES

KENDALL 14476

HAMLIN 14464

Kendall

Murray

HOLLEY 14470 Holley Clarendon 14429

BATAVIA EDITION Circulation: 16,521 Ad Deadline: Wednesday 2:00 pm

South Alabama

ALABAMA 14003

PEMBROKE 14036 Corfu

OAKFIELD 14125

Clarkson 14430

BYRON 14422

ELBA 14058

Spencerport 14559

BERGEN 14416

STAFFORD 14143

O

ALEXANDER 14005

Darien Center

BETHANY 14054 Bethany Center

PAVILION 14525

OATKA EDITION Circulation: 10,829 Ad Deadline: Wednesday 2:00 pm LIVINGSTON EDITION Circulation: 12,275 Ad Deadline: Wednesday 5:00 pm

H

PITTSFORD* 14534

14467 HENRIETTA

Scottsville

Mumford 14511

Industry West Rush

CALEDONIA 14423

MENDON 14506

RUSH 14543

VICTOR 14564

Honeoye Falls 14472 Ionia

Fowlerville

E. Avon

AVON 14414

YORK 14592 Greigsville Wadsworth

L

Retsof 14533 Piffard

Cuylerville

GENESEO 14454

LIMA 14485

South Lima Lakeville

LIVONIA 14487

WEST BLOOMFIELD 14469

Livonia Center

RICHMOND 14471

Rochester Syracuse SPARTA

Albany

SPRINGWATER

WAYLAND COHOCTON

DANSVILLE 14437

Binghamton

These figures reflect current residential and business deliveries.

GROVELAND 14462

Audited by

E. Bloomfield

C

SOUTH BRISTOL 14512

MIDDLESEX*

14507

Bristol Springs

NAPLES* 14512

SPRINGWATER* 14560

D

OSSIAN* 14437

CANANDAIGUA* 14424

BRISTOL 14469

CONESUS 14435

WAYLAND* 14572

MANCHESTER* 14504

BLOOMFIELD 14469

Hemlock

SPARTA* 14437 WEST SPARTA 14437

FARMINGTON 14425

Shortsville* 14548

Honeoye

CANADICE 14560

Buffalo

E

LEICESTER 14481

*Asterisks denote postal delivery.

EASTWAY EDITION Circulation: 15,173 Ad Deadline: Wednesday 10:00 am

PERINTON* 14450

14586 Riverton W. Henrietta

WHEATLAND 14546

14486 Linwood

FAIRPORT-PERINTON EDITION Circulation: 12,718 Ad Deadline: Tuesday 4:00 pm

P F

South Town Marketplace Mall

Clifton 14431

Fairport*

East 14445 Rochester*

Rochester 14623

North Chili* 14514

Churchville

LeROY 14482

PITTSFORD-E. ROCHESTER EDITION Circulation: 11,793 Ad Deadline: Tuesday 5:00 pm

RUSH-HENRIETTA EDITION Circulation: 14,741 Ad Deadline:Wednesday 12:00 noon

RIGA 14428

Lime Rock

DARIEN 14040

Ontario 14519

Penfield 14526

BROCKPORT 14420

S. Byron

W

WEBSTER 14580

Sweden 14420

B BATAVIA* 14020

TRI-COUNTY EDITION Circulation: 12,985 Ad Deadline: Wednesday 5:00 pm

Hamlin

T

WEBSTER-PENFIELD-ONTARIO EDITION Circulation: 13,901 Ad Deadline: Tuesday 4:00 pm

PRATTSBURGH* 14873

COHOCTON* 14826

New York City DANSVILLE* 14437

CANANDAIGUA-NAPLES EDITION Circulation: 15,060 Ad Deadline: Wednesday 12:00 pm

DANSVILLE-WAYLAND EDITION Circulation: 9,133 Ad Deadline: Wednesday 2:00 pm

*Updated numbers as of February 2018

338 South Kirkwood Road, Suite 102 • St. Louis, MO 63122 314-966-7711 • Toll Free: 800-262-6392 • www.cvcaudit.com