DREAM. SPEND. DRIVE.

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GWENIVER EXTON

DREAM. SPEND. DRIVE.

CONTENTS EXTERIOR 7 Exterior Shell 11 Body Colour 15 Tyres and Wheels 19 Headlights 21 Windscreen and Windows 23 Exhaust System

INTERIOR 27 Upholstery 29 Steering 31 Connectivity and Audio 33 Loadspace Capacity 37 Engine

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THE DETAILS MAKE ALL THE DIFFERENCE

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D E S I G N

Y O U R

EXTERIOR 5

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AESTHETICS.

PERFECTED.

The striking lines, broad frame and dynamic roofline are all features of the new Ultra design.

Choose style, choose luxury and choose unmistakeable perfection.

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EXTERIOR SHELL

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CONVERTIBLE SERIES Drive home today in a verstile and premium s o f t t o p c o n v e r t i b l e . W i t h i t ’s s l e e k , contemporary design and electrical operated system, allow yourself to be emersed in the comfort of travel.

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Now choose one of our several exterior body colours, from rich deep gloss to metallic patinas.

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Cagoule Green

Relic Blue

Rustic Brown

Red Mist

Carbon Black

Melting Silver

BODY COLOUR

NANOTECHNOLOGY COATING All our cars are coated in our latest nanoa r m o u r, t i t a n i u m s c r a t c h resistant coating to give the best protection yet; to last a lifetime.

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W h e e l s m a k e a l l t h e d i ff e r e n c e ; you control and decide what you want, to every last detail.

All our tyres are designed to the h i g h e s t q u a l i t y, a n d a r e a b l e t o adapt to all weather conditions.

Feel safe as you drive with our optimum grip and high quality c a r b o n r u b b e r.

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TYRES AND WHEELS

THE BEST JOURNEYS BEGIN

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20� 8 Split Spoke with rust finish

17� 5 Spoke Alloy wheel with standard metallic finish

Limited Edition Alloy wheel with metallic copper finish

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ADAPTIVE HEADLIGHTS

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All our models feature premium LED rear and headlights. Designed to be ultra durable, they use minimal energy yet produce the brightest light for the safest driving at all times.

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All of our cars use the highest quality tempered glass for our windscreens and windows. The laminated, lightweight glass improves fuel e ff i c i e n c y, p e r f o r m a n c e , and handling.

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WINDSCREEN AND WINDOWS 22

We a r e c o n s t a n t l y s t r i v i n g to deliver the lowest possible CO2 emissions and tackle the rate of pollution.

Therefore, with our new exhaust system our engine performance and fuel consumption have greatly improved.

EXHAUST SYSTEM

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D E S I G N

Y O U R

INTERIOR

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UPHOLSTERY

Smoke Grey in Cord Cloth Carbon Black in Cord Cloth/Leather

Stripped Back, our new seatless car

Bland Beige in Cord Cloth

DRIVING LUXURY We k n o w t h a t c o m f o r t i s key while travelling, that is why we ensure we use the highest quality fabrics and materials so you can be immersed in the utmost comfort.

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STEERING

All our steering wheels are lined with l e a t h e r, w i t h c o n t o u r e d thumbrests for the most comfortable drive possible.

We h a v e b e e n w o r k i n g hard towards perfecting our ‘driverless cars’ with automatic steering, so you can sit back and enjoy the ride.

This is our most e ff i c i e n t a n d p o w e r f u l navigation system yet.

Use our high tech route planner before you travel to get you easily from A to B.

Immerse yourself in sublime sound with our digital radio and loudspeaker music sound system. Connect your smart phone to the in-car 4G WiFi Hotspot, for internet on the go.

CONNECTIVITY AND AUDIO 31

LOADSPACE CAPACITY

We e n s u r e t h e loadspace of all our models are functional yet stylish, with plenty of luggage room for you and your whole f a m i l y.

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C H O O S E

YO U R

ENGINE

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TAKE YOUR WHOLE WORLD WITH YOU TRIPLE POWER TURBO FIVE-CYLINDER ENGINE

This engine has been adapted and improved every step of the way to get to this point. It is our most d y n a m i c , e ff i c i e n t a n d p r e c i s e engine yet with the power to get from 0 to 60 in just 5 seconds.

5 LITRE INGENIUM FOURCYLINDER TURBODIESEL ENGINE

This engine uses the same technology a s o u r Tr i p l e P o w e r Tu r b o , a n d m o r e .

Designed to maximise performance and s u s t a i n a b l i t y, d i s c o v e r o u r s m o o t h e s t running, state-of-the-art ultra engine.

D I S C O V E R

O U R

SCRAPPAGE S C H E M E

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LEAVES NOTHING TO BE DESIRED

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IMPORTANT SERVICE CONCEPT T h i s w o r k o ff e r s a s a t i r i c a l v i e w a t c o n s u m e r i s m t h r o u g h t h e B r i t i s h c a r - b u y i n g i n d u s t r y. A f t e r b u y i n g a h o m e , t h e c a r is generally the next major investment most people make, therefore the way in which this industry sells its vehicles needs to be powerful and engaging. Through romanticised advertisements we are continually shown that we all should aspire to own them. Just by driving one, you too will be able to travel to beautiful landscapes, living the perfect life with y o u r p e r f e c t f a m i l y b e s i d e y o u . H o w e v e r, t h r o u g h t h i s w o r k I am showing that despite all this and no matter the worth, cars do have a shelf life and will ultimately end up in the same way at the end.

I have explored and photographed several high end car dealerships, examining how they showcase and sell their cars, and the lifestyle that comes with it. By comparing these shots with photographs from a salvage yard of scrapped and crushed cars I am commenting on the increasing rate of our human consumption and consumerism. In order to show this I have mimicked the style of a high end car brochure, deliberately subverting their original intention. I am making an ironic statement about our excessive waste of money and f u e l w i t h i n t h i s i n d u s t r y.

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