DESIGN SPRINT PROGRAM July 2015
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Why design sprint What will you learn Schedule Methodology Basic Info Appendix
DESIGN SPRINT PROGRAM
“Life is too short to build something nobody wants. Design sprint can help organizations accelerate their learning in order to deliver products and services to market that fulfill customer needs. � Todd Lombardo
TODD LOMBARDO Pragmatic and multidisciplinary strategist, with a great background in product management and strategy, with an inclination deal with problems through the lens of a designer keeping the final user in mind while we search for a solution. Founder of TEdx Madrid, is currently combining his work as a teacher at the IE with his work as a consultant at CTL. Todd is also de co-writer of The Design Sprint Book and co-founder of the methodology.
Why design sprint
You might use the Design Sprint to start new projects or to start a newcycle of updates. If you’re on the product leadership team of an existing product, you might use the Design Sprint to initiate a change in process or begin the innovation of a product concept. However you use it, the Design Sprint gives you a clear roadmap to kickstart and validate almost any product related work. The adoption of Agile and Lean principles have helped us escape the drag created by traditional waterfall techniques. The old school approach of requirements gathering, writing specs, and tightly bound dependencies were killing projects. And possibly contributing to a few heart attacks too. Agile helped liberate the developers and Lean gave them even more ‘in progress’ tools to speed up release cycles. Unfortunately, these methodologies avoided dealing with the design process adequately. Design became the red-headed stepchild. Sometimes it just got dumped into Sprint Zero or, as Kim et al. coined the term in 2002: the “fuzzy front end.” We don’t know about you, but we don’t like our front-end to be fuzzy. Design sprints are a time-boxed, disciplined way to get a team aligned, ideate on a con cept, prototype it and test it with users. This workshop will take you through a mini-design sprint so you can get first-hand experience of what it's like to participate in one. You’ll walk away with ideas and the knowledge of how to implement these frameworks in your organization.
What will you learn
This workshop will take small groups through each phase. Along the way, we’ll discuss tips and “gotchas” for how to run these in your organization, and hear stories of how other organizations have implemented them.
Understand Define the problem and discover insights Focusing on the problem that needs to be addressed, what is currently known, and what more information is necessary. The activities and tools you will learn in this phase are: Question formulation, discovery interview, empathy map, journey maps and who/Do.
Diverge A brainstorming ideation session to generate ideas that solve the challenge(s) identified from your insights. The activities and tools you will learn in this phase are: Challenge Maps, scenarios, storyboarding, six-ups, who/Do, who/Do.
Converge. Decide which solution to pursue Examine all of the solutions exposed over the past phases in order to select a single variant to bring to life. The activities and tools you will learn in this phase are: Assumption Table, 3-12-3, storyboarding, dot-voting.
Prototype. Build the solution Make a prototype that can test the core assumptions of the Design Sprint. The activities and tools you will learn in this phase are: Illustrator, Photoshop or Sketch, HTML/CSS, Keynote or PowerPoint.
Test. Observe the customer impact Learn if your solution solves a problem the users have by watching them interact with your prototype. The activities and tools you will learn in this phase are: Testing Interview, Plus/Delta.
Schedule July 2015
4 p.m. - 8 p.m.
Monday 13th Tuesday 14th Wednesday 15th Thursday 16th Friday 17th
Overview of the week.
Ideation Part 1:
Part 2:
Define and Understand the problem.
Diverge Generating solutions to the problem
Covnverge Define which solutions to test
What are hypotheses and assumptions?
*Can be modified
Ideation
Build:
Test:
Build a prototype to test your hypothesis
Test your prototype with users.
Debrief: What worked? What's next?
Methodology Design Sprint is a team work methodology just the kind of methodology we believe in at h2i institute. We design training for it to be made by team work in order to achieve better and stronger solutions. Team work is not the only basis of our methodology, just as theory is not the only part learned in our school. We create the environment for students to put into practice the theory and for them to be able to think about what they have experienced. There is no learning without reflection. In h2i institute you will be able experience each step of a Design Sprint with the help of the one of the creator of the Methodology, Todd Lombardo.
Basic Info AIMED AT
17
DATES
July, From 13 th to 17th. Product professionals. Product managers, product marketers, designers and developers.
SCHEDULE From Monday to Friday, from 16.00 to 20.00
PLACE Sede de h2i institute. C/Alameda 22, Madrid Impact Hub Next
PRICE 800 â‚Ź / student
MORE INFORMATION
MODALITY In person. English lenguage
VACANCIES 25
sprint@h2iinstitute.com
Appendix The design and Innovation Foundation, created in 2007,was born with different goals: - To promote and develop innovation and design focused on the improvement and the raise of awareness of the working tissue and the institutions about the importance of these subjects in the new society of knowledge. - Diffusion of the techniques, methodologies and advances in the Human Centered Innovation area and within the innovative thinking. - Training in Human Centered Innovation and other related areas.
Design and Innovation Foundation
The proyect is born with the need to create a knowledge basis on innovation methodologies inside the spanish market that would allow a bigger number of companies to innovate in their working processes, their offer or their way to approach the market. It is built to promote training plans capable of introducing innovation methodologies in the spanish corporate tissue. This is why the foundation sets up the innovation training school called h2i institute. h2i institute is an innovation school for postgraduates, a design and innovation foundation’s initiative. The school has been training professionals for 4 years in a working methodology to develop innovation. These people are turned into change agents that transform their business environment and that of those organizations for which they work. The current of thought the school follows is the Human Centered Innovation. This concept of Human Centered Innovation is based on the study and comprehension of the behavior and attitudes of different groups of people, in order to identify the spaces for innovation, and giving the innovation generated not only a direction but also values. The Human Centered Innovation turns inside out the factors and introduces the potential clients at the beginning of the innovation chain. it gives importance to the creative and imaginative activities and looks forward to learn how to move inside troublesome and complex changes of the technological and organizational changes without fear or anxiety. All in all, we built a team of professionals, we designed a work study for our students and we created the first Human Centered Innovation training school
Impact Hub Next C/ Alameda 22, 28014 Madrid
hola@h2iinstitute.com @h2iinstitute 91 085 70 37