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Jomer Haban 2021 Portfolio
habunnyart
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Reader Guide —
Hello! Hope you Habunny nice day!
Introduction I’m Jomer Haban, an illustrator and a graphic designer from the Philippines. For my 2021 Undergraduate Portfolio, I’ve compiled some of the design campaigns I’ve made and have helped with in recent years.
Table of Contents For the table of contents' interactive links, you can click on the colored buttons, page titles, and elements to direct you on the page it’s located in.
Table of Contents
ArtistsFor Arroceros
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PandemINK Anthology
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Ryori Ken!
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Pablo Ocampo Collective
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2 Featured Campaigns For the featured campaigns' interactive links, you can click on the logo and the links on the source to direct you to the online pages that the project was applied in.
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Portfolio Tour Guide Throughout the portfolio, my art persona, Habunny, will be there to make “kulit” and interact with the elements on each of the projects.
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Hello! Ako si Habunny, your tour guide — for the day!
18 About Habunny
About Me
Ti-Gang!
WearKahel.
* Campaign, 2020
PandemINK Anthology
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Project Type Graphic Design, Layout, Digital Illustration (Photoshop and Illustrator) Source ang-ink.org/pandeminkvolume-one facebook.com/ pandemink2020ph/ instagram.com/ pandemink2020ph/
Last year, I was fortunate to be accepted in the annual membership application of Ang INK (Ang Ilustrador ng Kabataan). The newly accepted members were tasked to create a batch project. For us the 2020 Batch named PandemINK, we had planned to create an anthology of stories of Filipino children with their experiences in the pandemic;
“Stories behind the face mask”
as it quoted. I was part of the promotions committee and was tasked to be a part of helping create the branding that would be applied to the visual contents for social media. I’ve created the spot illustrations and a part of the social media posts for my part.
4 PandemINK Anthology habunnyart
Scattered: Spot Illustrations used for PandemINK visual assets Left, 1st column: Introduction of PandemINK pubmats Left, 2nd column: Pubmats of quotes from the stories in the anthology Above: Story and artwork titled, “Bea can be!”
In the anthology itself, I’ve submitted a story and artwork, titled “Bea can be”. It was also my first digitally published story. The story revolves around my cousin’s daughter, Bea, as she tries to be everything she wants to be during play pretend; turning into different
characters while trying to stay at home and overcome the challenges of fighting a virus. Wear your masks! Wash — your hands! Stay healthy!
* Logo by Kim Santiago, kimsantifolio.carrd.co
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Campaign, 2020- Present
ArtistsFor Arroceros
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Project Type
Visual Branding and Identity, Graphic Design, Layout, Digital Illustration (Photoshop), Market Research Source
instagram.com/ artistsforarroceros/ facebook.com/ artistsforarroceros/
Scattered: Spot Illustrations used for #A4A visual assets Above: Sample layout of the proposed guide book Below: Call for volunteer pubmats for #A4A
#ArtistsforArroceros is an organization founded to help Arroceros Forest Park in terms of its branding and social media identity, merchandise, and visual content with “The Arroceros Guidebook” as its main project. This initiative was a pitch made together with my creative colleague Sean Eidder Reynon in our Social Design Class in college. Even after the project’s intended run for the term, we extended it to be an actual campaign because we’ve seen the objective benefit it would do for the park. Our initiative also aims to
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Scattered: Spot Illustrations for #A4A Left: Arroceros Forest Park Map Below: Announcement Pubmats
collaborate with other people with different specializations like research, history, aviary, botany, zoology, graphic design, illustration, and layout to build the proposed book; to quote our slogan,
“Let’s collaborate a forest”.
In this collaboration, I’ve helped in brainstorming for its overall branding. I’ve also made the illustrations and some
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Preserve our environment, history, and culture!
pubmats for the campaign. We’ve based the motifs and the branding on eco-conscious printing methods like risograph printing, and the organic art technique of collage. Currently, the visual content and merchandise are still in their prototype phase. We hope to continue this project again by 2022.
* Logo by Sean Eidder Reynon,seaneidder.com
Branding, 2021- Present
Pablo Ocampo Collective
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Project Type Visual Branding and Identity, Graphic Design, Layout Source facebook.com/ POcampoKolek tinyurl.com/POcampoKolek
Above: Main poster for POC’s introduction Scattered: Contemporary takes on memes that were used for POC’s visual assets
Pablo Ocampo Collective is an online Discord server founded by my creative colleague Leslie Tortal in July 2021. The aim of this project is for Benildean students to generate an online community where inclusivity, knowledge, and exuberance are fostered and shared amongst students. The server is also open to students from other schools as well. One of its main events is the
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virtual hangout where different creatives join in for different topics and discussions related to their field. There are already 130 members on the server, including Benildean alumni and other students from different universities in the region. For this initiative, I created the branding identity and promotional assets that would be seen primarily of Gen Z
Above, 1st column: Teasers for POC’s introduction Above, 2nd column: Pubmats for POC’s virtual hangouts Above, 3rd column: Cover photo for POC creatives. With that in mind, I’ve used contemporary and pop culture elements and styles that are maximalist and modern in nature with the use of memes and collages applied on eccentric layouts.
*Baklang Habunny na nag-la-laptop*
Branding, 2021
Ryori Ken!
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Project Type Visual Branding and Identity, Graphic Design, Layout Source facebook.com/RyoriKen
Ryori Ken is a Japanese sushi takeout store located in Santa Lucia, Ilocos Sur. I was commissioned by the owner and also my cousin, Kennedy Haban, to create the branding identity of the store. A sushi takeout store is relevantly still fresh and new for a place like the provinces. To extend a more inviting attitude with the publicity materials towards the locals, I incorporated Ilocano text for some of the phrases that were used.
“Sushi iti ili!”
,which means, “The town’s sushi!”. The different elements I used in the assets takes inspiration from the design of common Japanese visuals like Shinjuku’s neon lights sign board, the manga’s strokes and print patterns, and the use of the Japanese writing system. Above: Alternate neon lightinspired logo for Ryori Ken!
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Scattered: Offered Japanese dishes in Ryori Ken! Left: Ryori Ken! Menu Right: Thank you sticker for takeout packaging Below: Facebook cover photo of Ryori Ken!
Ryori Ken! habunnyart
— Itadakimasu!
Branding, 2020 - 2021
WearKahel
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Project Type Visual Branding and Identity, Graphic Design, Layout, Digital Illustration (Photoshop), Motion Graphics Source instagram.com/wearkahel
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Across: WearKahel collection's line-up IG posts Above: WearKahel collection's cover IG posts and playlists covers
Ako ay isang model!
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WearKahel is a curated vintage and upcycled online clothing store that was founded by my cousin, Angelica De La Cruz, and me in January 2020. For this collaboration, I was tasked to create the branding and online identity of WearKahel. With that, I have made visual content for a total of 16 collection
releases featuring each of a collection’s cover, line-up, and advertisements. I’ve also made visual assets for different interest-based contents like playlists and newsletters that were related to the collection of the brand. These were all posted on the store’s Instagram, @wearkahel.
13 WearKahel habunnyart So hot we’ll melt your twin orange — popsicles!
Above and left: WearKahel collection's playlist IG story Scattered: Different elements used for WearKahel’s visual assets
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Above, 1st and 2nd column: Kahel Weekly, WearKahel’s newsletter IG posts Above, 3rd column: Thank you cards included in the packaging
* Merchandising, 2021
Ti-Gang!
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Project Type Visual Branding and Identity, Graphic Design, Layout, Digital Illustration (Photoshop), Motion Graphics
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Across: Postcard and stickers of my illustrations; Buko Juice and Kiskisan Above: Full Ti-Gang! Set with SABI's art; Bulaklak and Nagbabaga Right: GIF Teasers Below: Thank you card
"Uhaw? Basa? Nag-iinit? Ti-Gang!” Ti-Gang! (Thirsty Gang!) is an art merchandise collaboration with fellow artist Sabina Quizon (SABI). The main merchandises are illustrations that could be bought in the form of postcards and stickers. The theme of the illustrations are inspired by the 1970s, the decade of the rise of sexual liberation, and also the
prominence of Filipino komiks. The illustrations are set in local Filipino scenarios with its concept relying on adult and cheeky Pinoy humor. Graphic teasers for its release were also made with the same explicit humor.
* Logo by Sabina Quizon, SABI, @basura_ni_sabi
17 About Me habunnyart
“I enjoy making vivid illustrations with themes such as slice-of-life, progressive advocacies, and Filipino culture.
My works are like my favorite fruit, orange; tangy!”
Jomer Haban Jomer Haban, also known as HabunnyArt, is a 22-year-old illustrator and graphic designer from Quezon City, Philippines. He‘s currently in his final year of studying Multimedia Arts at De La Salle-College of Saint Benilde. His projects are inspired by the preservation and celebration of local history and culture, and the advancement of social welfare through community-building and activism. He seems to have a knack for all things orange.
@habunnyart
habunnyart@gmail.com
18 About Habunny habunnyart
“Ako naman, cute lang.”
Habunny “Habunny is a bunny composed of a kiat-kiat as their head, stacked on an orange as their body. Habunny’s a manifestation of me if I was more outspoken. Sometimes they’re in rage, but sometimes, soft. Sometimes they’re passionate, but sometimes, insecure. But most of the time, they’re trying. They can be described by a lot of adjectives because they’re a lot! I mean, they’re a lot of things.”
Abunjing bunjing! — Abunjing bunjing qoh!
habunnyart @habunnyart
habunnyart@gmail.com